GROW AN AUDIENCE OF
HUNDREDS OF THOUSANDS ON FACEBOOK With Justin Devonshire
What You’re About To Discover… • The HUGE Opportunity You Have to Profit With Facebook • Most costly mistakes most business owners are making… • How to quickly position your company as a trusted authority in the market • How to grow audiences of hundreds of thousands of interested prospects… without a big ads budget and even if you’re not yet estalbished
Why This is Important… • Facebook is the fastest way to grow your revenue… if you do it right • Costs are increasing and engagement is dropping (unless you know the ‘code’ to keep profiting while your competitors lose out) • Traditional “list building” is changing… and there are faster, easier and cheaper ways to get prospects...
A (Brief) Intro. • International Speaker & Leading Business Mentor for Coaches, Trainers & Experts • Run a business consultancy, and equity in 3 other businesses • Featured in Forbes, Cosmopolitan, Men’s Health, Huffington Post • Generated millions of Euros revenue for clients with FB & other digital marketing strategies
More Than a Quarter of a Million Targeted Women Saw This
Nearly 900 Likes Over 200 Viral Shares
103 Viral Shares 52 Prospects in 2 Days
98 Enquiries Generated 10 Sales Worth €6,000
How to Position Your Company as The ‘Go-To’ Experts & Trusted Service in Your Niche
THE ‘BUYERS JOURNEY’
Examples of Big Brands Using These Content Techniques…
STARBUCKS Engagement
DISNEY – Blog / Article Links
MARVELVideo Show / Podcast
HOW TO BUILD AUDIENCES OF FOLLOWERS
“CUSTOM AUDIENCES” • Facebook collects audiences on your behalf • You can segment by interests, behaviors, or demographics • You can create adverts that specifically show to your chosen audience • These audiences can grow by thousands every day, at a fraction of the cost of email • These are collected via the “Facebook pixel” (more on that soon)
Some of My Custom Audiences…
What TYPES of Custom Audience? • Video Views Audience • Page Engagement Audience • Website Visitors Audience • Email List Audience • Lookalike Audience
HOW TO CREATE YOUR AUDIENCES
HOW TO ADD PIXEL TO YOUR SITE
Questions…