2016 Event & Marketing Guide

Event & Marketing Resource Guide www.AshevilleHBA.com

Asheville Home Builders Association • 1

Member to Member

The Asheville Home Builders Association encourages members to work with fellow industry professionals within the AHBA. Business success is all about what you know and who you know – Do Business with a Member Today!

Here are a few firsthand accounts of the great professional relationships that are being built through our association.

“Working with the AHBA has been very rewarding and extremely effective for the growth of Haywood Appliance” - Keith Arnold, Haywood Appliance “The AHBA Expo is an excellent way to meet potential customers. It is also a great opportunity to network with a very professional group of business people in the Asheville area.”

- Steve Meyers, Mountain Water Systems “Participating in the AHBA’s Annual Expo is an important key to obtaining qualified leads for future business. We always walk away with a feeling of achievement. My role as a sponsor and participant in the AHBA provides my company with resources necessary to grow our company and continue to provide quality products and services to our local community” - Craig Cutshall, Willow Creek Hearth & Leisure “As a custom home builder and remodeler in the Asheville area, the Parade of Homes is invaluable to our business.

Advertising and participating in the Special Projects Section has truly helped to grow our company.”

- Kate Duinkerken, Duinkerken Homes, Inc.

Social Media Neighborhood

We would love to connect with your company on Social Media! Find us on all of the networks @AshevilleHBA

2 • Asheville Home Builders Association

Welcome

We are an organization dedicated to protecting, promoting and strengthening our local home building markets and those who work within them. Amongst the many benefits of membership, your involvement in our monthly member events and annual consumer outreach events provide you and your company unparalleled access to targeted networking in the local home building industry for building relationships that build your business.

Your membership within the AHBA can rise to a whole new level through actively participating and representing your company at our member events for industry professionals as well as at our public events tailored to consumers who are looking to build, buy or remodel in our local community.

Within this Guide, you will find a full listing of Member Benefits, ways your company can get involved, as well as opportunities to grow your business through participation in one of our many consumer events. You won’t want to miss the opportunity to reach out and be a part of an association that strengthens the industry and looks out for your business.

Now, more than ever, put our experience to work for you. Get involved in the life of the Association!

Christi Stokes

Emily Cowie

Director of Member Services

Marketing

& Special Events

& Development Coordinator

Office@AshevilleHBA.com

Marketing@AshevilleHBA.com

Danielle Pierce Member Services Coordinator Admin@AshevilleHBA.com

What’s Inside Connect

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Utilize

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Promote

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Grow

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Participate

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Asheville Home Builders Association • 3

Connect with members and build valuable

relationships through events with the Asheville HBA

Member Events January - AHBA Annual Meeting February - Parade of Homes Kick-Off March - AHBA After Hours April - AHBA Trade Show & Industry Night May - AHBA Annual Golf Tournament June - AHBA After Hours August - Battle of the Builders September - AHBA After Hours October - Fall Awards Gala November - AHBA After Hours December - Holiday Party

Offered Monthly  First Wednesday - Lunch M.E.E.T Up Fourth Wednesday - Advanced Contractor Education (A.C.E.) Course

Community Events Build & Remodel Expo - February Parade of Homes - October Log & Timber Home Show - November

The AHBA works hard to keep our members informed of all events held each month. A full Calendar of Events E-mail is sent the first of the month to help you schedule your participation. Event info is also available at AshevilleHBA.com

Committee Involvement

Committee input and involvement are key to meeting the needs of our members. Have a voice and serve on a committee while you make incredible connections with your peers and develop leadership skills that will propel you personally and professionally as you give back to the industry and your association.

Education

Review, plan and determine educational topics that meet the needs of our members that in turn help them grow their knowledge and expertise in this everchanging environment.

Government Affairs

Take action in meeting with local government officials to bring to the table important issues, regulations and ordinances that impact our building industry and building professionals.

Membership

From monitoring membership growth and retention to welcoming new members, this important committee is integral to member outreach throughout the year and responding to what our members want and need to make the most of their investments.

Parade of Homes

Creating and executing the popular Parade of Homes encompasses an annual tour of homes, a dedicated printed guide, an awards program and more. This committee works hard to make this a highly anticipated event successful year after year.

Social

This committee works closely with AHBA Staff to plan and promote our fun and unique events throughout the year such as the Golf Tournament, Holiday Party, and Battle of the Builders.

Get Involved... Make a Difference!

Interested in joining a Committee?

Email Caroline@AshevilleHBA.com for more information on what Committee is the best fit for you!

Asheville Home Builders Association • 5

Utilize AHBA Member Perks with Freebies, Discounts, Benefits & More

Freebies Member Logo - Use the AHBA Membership Logo to enhance your credibility throughout the community on your marketing materials.

Request an electronic copy from Marketing@AshevilleHBA.com

Member Announcements - Looking to get information out to the AHBA Membership? Member Announcements are included on the Asheville HBA website, Social Media, and AHBA E-News. Celebrate showroom openings, customer appreciation events, job postings, new additions to your team and more!

E-mail Marketing@AshevilleHBA.com with your membership announcement.

Member Directory - Be visible online and in print through your membership directory listing. The AHBA directory is viewed over 5,000 times a month online, and is included in 12,000 copies of the Parade of Homes Publication, so be sure that your company profile is up-to-date.

AHBA Blog - Does your company have educational articles that would be beneficial to the AHBA members or consumers? We welcome your guest articles for posting on the AHBA Blog.

Discounts & Savings It PAY$ to be a Member - Membership in the AHBA gives your company access to hundreds of dollars in savings through multiple avenues including Insurance Savings, Builder Books, NAHB’s Member Advantage, NCHBA Member Rebate Program, and more!

Promote

your business to a target market with an organization that gets measurable results

Stats at a Glance Over 100,000 Online views to AshevilleHBA.com in 2015

12,000 printed copies of the Parade of Homes guide distributed throughout the year Over 11,000 directory page views per month at AshevilleHBA.com with visitors averaging over two minutes per session Average online advertising click through rate of .3% On average 103 exhibiting companies take part in the Build & Remodel Expo

29 Homes open for the 2015 Parade of Homes Tour 600 Complimentary Issues of the full membership directory mailed out to the full AHBA Membership each February

Over 200 Licensed General Contractors make up the AHBA Builder membership

Directory Listing Upgrade

Enhance your membership exposure with an upgraded directory listing!

Online BUYER’S GUIDE Mountain Marble & Granite, Inc. Hank Strauss .................................. (828) 225-0001 www.mountainmarble.com

Nature of Stone Crissy Hall ....................................... (828) 681-8001 www.natureofstonebyjrgranites.us

Packard Cabinetry

Heating & Air-Conditioning Contractors

Home Automation Audio Incorporated

Controlit, Inc.

Austin’s Heating & Cooling, Inc.

Nicholas Butts................................. (828) 251-5818 www.audioinc.net

Ed Craft ........................................... (828) 713-7011 www.ControlItInc.com

Controlit, Inc.

Hi-Tech Integrated Systems, Inc.

Jessie Craft...................................... (828) 398-0397 www.ControlItInc.com

Gregg Gentry .................................. (828) 252-6001 www.hi-techsystems.com

Steven Austin .................................. (828) 689-2980 www.AustinsHeating.com

Bullman Heating & Air

Brodie Smith ................................... (828) 692-5565 www.packardcabinetry.com

Branson Bullman ............................ (828) 658-2468 www.bullmanheating.com

Reflections Granite & Marble, Inc.

Bullman Heating & Air

DJ Harrington .................................. (828) 255-1855 www.ReflectionsGranite.com

Jennifer Bullman-Jones ................... (828) 658-2468 www.bullmanheating.com

Bullman Heating & Air Joey Bullman ................................... (828) 658-2468 www.bullmanheating.com

Solid Surface Specialists, LLC Erin Gardner ................................... (828) 452-4747 www.sss-tops.com

MB Haynes Travis Hyatt..................................... (828) 254-6141 www.mbhaynes.com

Mountain Air Mechanical Contractors, Inc. Brian Jecha ..................................... (828) 654-0001 www.mountainairmechanical.com

Solid Surface Specialists, LLC Renee Spicher................................. (828) 452-4747 www.sss-tops.com

Stone Gallery Granite & Marble Katherine Morris ............................. (828) 891-4770 www.stonegallerygranite.com

Vandelay Stone Tops, Inc. John Ring ........................................ (828) 226-4454 www.vandelaystonetops.com

Viktor’s Granite & Marble Kitchen Countertops Viktor Polishchuk ............................ (828) 681-0713 www.vgmwnc.com

Mountain Air Mechanical Contractors, Inc. Rick Cooper..................................... (828) 654-0001 www.mountainairmechanical.com

Quality Comfort Heating & Cooling, LLC

Gutter Systems of Asheville

Sellers & Scroggs Construction LLC Matt Scroggs .................................. (828) 232-9923 www.sellersandscroggsconstruction.com

Hardware Bella Hardware & Bath Jeff Goodridge................................. (828) 505-7950 www.bellahardwareandbath.com

Bella Hardware & Bath Kevin Kennelly................................. (828) 505-7950 www.bellahardwareandbath.com

Simply Wired, LLC John Fulwood .................................. (828) 290-9473 www.simiplywired.tv

Hi-Tech Integrated Systems, Inc.

Southern Alarm & Security

Gregg Gentry .................................. (828) 252-6001 www.hi-techsystems.com

Steve Johnson ................................. (828) 693-7136 www.southernalarm.com

Signature Technologies of Asheville, Inc.

Inspections

Jamie Bradley.................................. (828) 301-0610

ECS Carolinas, LLP

Home Design & Plans

Scott Sawyer ................................... (828) 665-2307 www.ecslimited.com

Allard & Roberts Interior Design

M. Zornig Construction, LLC

Sharon Allard .................................. (828) 271-4350

Mark Zornig .................................... (828) 775-1094

CJEM Design and Development

Insulation Contractors

Jessica Larsen ................................ (828) 768-8708 www.cjemdesign.com

Medallion Pool Co., Inc. Mark Dorsey, P.E. ............................ (828) 684-5381 www.medallionpool.com

Retro+Fit Design, LLC

Stickels Service Co., Inc.

Jason Weil........................................ (828) 254-9150 www.retro-fit-design.com

Bradley Stickels .............................. (828) 628-4652

Gentry Heating, Inc. Jeff Granius ..................................... (828) 707-1087 www.gentryheatinginc.com

MB Haynes Travis Hyatt..................................... (828) 254-6141 www.mbhaynes.com

Mountain Air Mechanical Contractors, Inc. Rick Cooper..................................... (828) 654-0001 www.mountainairmechanical.com

U.S. Home Designs, Inc. Stephen Turley................................ (704) 309-0762 www.ushomedesigns.com

Home Energy Partners Isaac Savage .................................. (828) 350-1155 www.homeenergypartners.com

Sealing Agents

Allard & Roberts Interior Design

Richard Messer ............................... (828) 337-0312 www.sealingagents.com

Talli Roberts.................................... (828) 271-4350 www.allardandroberts.com

Insulation Products

Yesterday’s Tree, Inc. Nick Wilkinson ................................. (828) 274-4296 www.yesterdaystreefurniture.com

Home Staging Beverly-Hanks & Associates Binford Jennings ............................. (828) 707-6442 www.beverly-hanks.com

Tucker Materials, Inc. Matt Sutton ..................................... (828) 684-5400 www.tuckermaterialsinc.com

Insurance Bankers Insurance Tony Newsome................................ (828) 253-2371 www.hvwminsurance.com

White & Williams Co., Inc. studio MCCORMICK Ruth Cooney ASID ........................... (828) 414-4866 www.studiomccormick.com

Sandy Blackman ............................. (828) 884-9663 www.jenningswnc.com

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Deltec Homes, Inc. Larry Payne .................................... (828) 232-4322 www.deltechomes.com

Home Furnishings

Roger E. Sales ................................ (828) 296-0267 www.whiteandwilliams.net

Jennings Builders Supply and Hardware

Kyle Stepp....................................... (828) 989-3674

Conservation Pros, Inc.

Eric Burns ....................................... (888) 274-1132 www.resprollc.com

Heating & Air-Conditioning Suppliers

Carolina Drywall & Insulation, Inc.

Marcus Renner ............................... (828) 713-3346 www.conservationpros.com

ResPro, LLC

Roger E. Sales ................................ (828) 296-0267 www.whiteandwilliams.net

Mike Schoeppler ............................. (828) 620-0200 www.guttersystemsofasheville.com

Fusion Audio+Video Mike Ruetz ...................................... (828) 419-8000 www.fusionaudiovideo.com

Mr. Mikheil Lebed ............................ (828) 683-8822

White & Williams Co., Inc.

Gutters

Home Theater

BB&T Wright-Dobbins Ins. Al Dobbins ...................................... (828) 277-3920

Bonded Builders Warranty Group John Lashley ................................... (704) 226-6631 www.bondedbuilders.com

2015 Parade of Homes™

Print

With over 100,000 referrals each month on the online AHBA Member Directory, an upgrade or web advertisement can increase your exposure to a highly targeted market.

In addition to online exposure, a directory upgrade also includes your color logo printed in our annual Parade of Homes Publication’s Buyer’s Guide section. A Directory Listing Upgrade includes both online and print for only $150 per year. See page 11 for additional advertising options.

Companies with an upgraded membership directory listing experience 5x the amount of referrals online compared to those who have not utilized an upgrade.

Parade of Homes Publication 2015

The Asheville Home Builders Association

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The Asheville Parade of Homes is a popular, long-standing tradition in the Western North Carolina Area.

This full-color, glossy magazine that accompanies this event, targets those interested in building a new home, upgrading their existing home or learning more about the latest in building, design, and decor. All members receive a basic listing in the Buyer’s Guide section of the magazine.

Featured Development

October 10-11, 17-18, 2015 Homes Open 1 - 5 pm

Don’t miss this great opportunity to showcase your quality products and services.

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Saturday, February 28: 10 am - 6 pm Sunday, March 1: 12 - 5 pm

2015 OFFICIAL RESOURCE GUIDE Building • Remodeling • Outdoor Living • Kitchen & Bath The Playhouse Showdown & Much More!

Produced by:

Sponsored by:

www.BuildandRemodelAsheville.com

Over 3,500 consumers attend the Build & Remodel Expo at the WNC Ag Center’s Davis Arena each year. Attendees receive a copy of the Expo Resource Guide which includes industry specific articles, an education schedule and a full Expo floorplan with exhibitor directory. Consumers in the market to build, buy, or remodel utilize this guide throughout the year.

Promote your Company’s Products & Services Through our Community Events Be seen in our interactive showrooms where clients can see, feel, and touch your products & services while you generate quality leads February WNC Ag Center Davis Arena Homeowners attend this annual event from all over western North Carolina making it an ideal setting for displaying your products and services to those who are serious about building, buying or remodeling in our area. Be there to help consumers make informed choices and show off the expertise and professionalism you will bring to their homebuilding projects.

October Scattered Site Home Tour Our annual new home tour attracts enthusiastic visitors to explore the stellar craftsmanship of quality constructed homes in our area.

With 30+ years of history this highly anticipated event connects consumers with local building professionals.

November WNC Ag Center Davis Arena Our collaboration with nationally known, Log Home Living, drives consumers from all along the east coast to this fall event, creating an interactive atmosphere for this niche market of log and timber frame homes and the products and services within. Attendees planning to design, build and decorate their mountain cottages, dream homes or lake side retreats will connect through face to face interaction with exhibitors.

8 • Asheville Home Builders Association

Grow your business through increased visibility

and enhanced exposure with a dynamic sponsorship

Find your fit through sponsorship!

Build a package that meets both your needs and budget while putting you a step ahead of your competition.

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2015 OFFICIAL RESOURCE GUIDE Building • Remodeling • Outdoor Living • Kitchen & Bath The Playhouse Showdown & Much More!

Produced by:

Sponsored by:

Featured Development

www.BuildandRemodelAsheville.com

October 10-11, 17-18, 2015 Homes Open 1 - 5 pm

Sponsor Gain valuable recognition for an entire year through our exclusive Foundation Club Program. Through this program, members can preselect and guarantee their inclusion in AHBA Events offered throughout the year. Plan and customize your company’s annual involvement while effectively managing your marketing dollars up-front!

Foundation Club

Emerald • Diamond • Platinum • Gold Silver • Builders Circle

Participate in the many events the Asheville HBA holds throughout the year.

AHBA Online (Yearly)

Floor Decal Sponsor (4)

$475

Hanging Banner Sponsor (4)

$675

Expo Supporter (unlimited)

$250

Grand Placemant Banner* (4 Rotating)

$900

Grand Placement Button Ad* (14 Rotating)

$700

Primary Placement Banner (4 Rotating)

$600

Full Page Ad

$595

WNC Community Web Ad

$500

Half Page Ad

$345

Primary Placement Button (14 Rotating)

$400

Quarter Page Ad

$195

Online Directory Upgrade

$150

Coupon

$100

Banner Ad on E-News Blast (4)

$175

AHBA Annual Outreach Sponsor ACE Education Series Sponsor

$1,000

New Member Welcome Sponsor

$750

Future Leaders in Construction Sponsor

$500

AHBA After Hours Host** March 17th After Hours

$1,000

June 16th After Hours

$1,000

September 15th After Hours

$1,000

November 17th After Hours

$1,000

Table Top Display (4, Category Exclusive)

Participate 10 x 20 Featured Booth** (6)

$2,200 $150

Build & Remodel Expo (February) Sponsor

$1,250

10 x 10 Premium Booth** (10)

$677

10 x 10 Expo Booth**

$577

AHBA Trade Show (April) Sponsor Event Sponsor

$2,500

Industry Party Sponsor

$1,500

Education Sponsor

$750

Attendee Bag Sponsor (bags provided by Sponsor)

$150

Participate 8 x 8 Display Area**

AHBA Annual Meeting (January) Event Sponsor*

Advertise

$275

Golf Tournament (May) Sponsor Event Sponsor*

$2,200

Lunch Sponsor*

$1,000 $1,250

Title Sponsor*

$7,500

Beverage Cart* (Beverages provided by sponsor)

Outdoor Living Sponsor*

$3,500

Education/Demo Sponsor*

$1,750

Awards Sponsor* (Snacks provided by sponsor)

$275

Eagle Sponsor* (12)

Promotional Materials Sponsor*

$450

$1,500

Scorecard Sponsor (4)

$250

Lanyard Sponsor*

$1,250

Cart Sponsor (3)

$175

Birdie Sponsor (10)

$75

Participate Four Player Team

$425

Mulligan Team Package

$40

Poker Run Team Package

$40

Battle of the Builders (August) Sponsor Event Sponsor*

$2,200

Food Sponsor*

$1,250

Beverage Sponsor* (Beverages provided by sponsor)

$1,250

Premium Placement Full Page Ad (4)

$2,000

Full Page Ad

$1,000

Half Page Ad

$566

Quarter Page Ad

$395

Participate Home Entry** (Early Bird Deadline - May 31)

$1,425

Home Entry** (Main Deadline - June 30)

$1,875

Home Entry** (Last Minute Deadline - July 15)

$2,375

Coming Soon Ad**

$650

Special Project**

$650

Board Sponsor (15)

$275

Community Highlight Ad**

$750

Scoreboard

$250

Partner Program

$100

Four Person Team Attendee Ticket

$250 $20

Parade of Homes (October)

Log & Timber Home Show (Fall) 10 x 20 Feature Booth 10 x 10 Booth (unlimited)

Sponsor

$1350 $625

Holiday Party (December)

Featured Development/ Builder*

$5,000

Presenting Sponsor*

$3,500

Fall Awards Gala Sponsor*

$2,200

Contributing Sponsor (3)

$1,500

Parade Kick-Off Sponsor

$750

Patron Sponsor (10)

$750

Friends of the Parade

$300

Advertise Back Cover Ad

$65

Fall Awards Gala Ticket

Participate

Sponsor Event Sponsor*

$2,200

Photo Booth Sponsor

$500

VIP Reception Sponsor

$500

Reverse Raffle Sponsor

$300

Reverse Raffle Supporter

$25

Participate Guest Tickets

$30

$2,800

*Sponsorships hold first right of acceptance and selections will be confirmed on a first come first serve basis. **Additional completed contract/information required Dates and Events Subject to change

Asheville Home Builders Association • 11

Connect • Utilize • Promote Grow • Participate Contact us today to learn more!

Asheville Home Builders Association

828-299-7001 www.AshevilleHBA.com • Info@AshevilleHBA.com