Event & Marketing Resource Guide www.AshevilleHBA.com
Asheville Home Builders Association • 1
Member to Member
The Asheville Home Builders Association encourages members to work with fellow industry professionals within the AHBA. Business success is all about what you know and who you know – Do Business with a Member Today! Here are a few firsthand accounts of the great professional relationships that are being built through our association.
“Working with the AHBA has been very rewarding and extremely effective for the growth of Haywood Appliance” - Keith Arnold, Haywood Appliance “The AHBA Expo is an excellent way to meet potential customers. It is also a great opportunity to network with a very professional group of business people in the Asheville area.” - Steve Meyers, Mountain Water Systems “Participating in the AHBA’s Annual Expo is an important key to obtaining qualified leads for future business. We always walk away with a feeling of achievement. My role as a sponsor and participant in the AHBA provides my company with resources necessary to grow our company and continue to provide quality products and services to our local community” - Craig Cutshall, Willow Creek Hearth & Leisure “As a custom home builder and remodeler in the Asheville area, the Parade of Homes is invaluable to our business. Advertising and participating in the Special Projects Section has truly helped to grow our company.” - Kate Duinkerken, Duinkerken Homes, Inc.
Social Media Neighborhood
We would love to connect with your company on Social Media! Find us on all of the networks @AshevilleHBA
2 • Asheville Home Builders Association
Welcome
We are an organization dedicated to protecting, promoting and strengthening our local home building markets and those who work within them. Amongst the many benefits of membership, your involvement in our monthly member events and annual consumer outreach events provide you and your company unparalleled access to targeted networking in the local home building industry for building relationships that build your business. Your membership within the AHBA can rise to a whole new level through actively participating and representing your company at our member events for industry professionals as well as at our public events tailored to consumers who are looking to build, buy or remodel in our local community. Within this Guide, you will find a full listing of Member Benefits, ways your company can get involved, as well as opportunities to grow your business through participation in one of our many consumer events. You won’t want to miss the opportunity to reach out and be a part of an association that strengthens the industry and looks out for your business. Now, more than ever, put our experience to work for you. Get involved in the life of the Association!
Christi Stokes
Emily Cowie
Director of Member Services
Marketing
& Special Events
& Development Coordinator
Office@AshevilleHBA.com
Marketing@AshevilleHBA.com
Danielle Pierce Member Services Coordinator Admin@AshevilleHBA.com
What’s Inside Connect
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Utilize
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Promote
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Grow
9
Participate
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Asheville Home Builders Association • 3
Connect with members and build valuable
relationships through events with the Asheville HBA
Member Events January - AHBA Annual Meeting February - Parade of Homes Kick-Off March - AHBA After Hours April - AHBA Trade Show & Industry Night May - AHBA Annual Golf Tournament June - AHBA After Hours August - Battle of the Builders September - AHBA After Hours October - Fall Awards Gala November - AHBA After Hours December - Holiday Party
Offered Monthly  First Wednesday - Lunch M.E.E.T Up Fourth Wednesday - Advanced Contractor Education (A.C.E.) Course
Community Events Build & Remodel Expo - February Parade of Homes - October Log & Timber Home Show - November
The AHBA works hard to keep our members informed of all events held each month. A full Calendar of Events E-mail is sent the first of the month to help you schedule your participation. Event info is also available at AshevilleHBA.com
Committee Involvement
Committee input and involvement are key to meeting the needs of our members. Have a voice and serve on a committee while you make incredible connections with your peers and develop leadership skills that will propel you personally and professionally as you give back to the industry and your association.
Education
Review, plan and determine educational topics that meet the needs of our members that in turn help them grow their knowledge and expertise in this everchanging environment.
Government Affairs
Take action in meeting with local government officials to bring to the table important issues, regulations and ordinances that impact our building industry and building professionals.
Membership
From monitoring membership growth and retention to welcoming new members, this important committee is integral to member outreach throughout the year and responding to what our members want and need to make the most of their investments.
Parade of Homes
Creating and executing the popular Parade of Homes encompasses an annual tour of homes, a dedicated printed guide, an awards program and more. This committee works hard to make this a highly anticipated event successful year after year.
Social
This committee works closely with AHBA Staff to plan and promote our fun and unique events throughout the year such as the Golf Tournament, Holiday Party, and Battle of the Builders.
Get Involved... Make a Difference! Interested in joining a Committee? Email Caroline@AshevilleHBA.com for more information on what Committee is the best fit for you! Asheville Home Builders Association • 5
Utilize AHBA Member Perks with Freebies, Discounts, Benefits & More
Freebies Member Logo - Use the AHBA Membership Logo to enhance your credibility throughout the community on your marketing materials.
Request an electronic copy from Marketing@AshevilleHBA.com
Member Announcements - Looking to get information out to the AHBA Membership? Member Announcements are included on the Asheville HBA website, Social Media, and AHBA E-News. Celebrate showroom openings, customer appreciation events, job postings, new additions to your team and more! E-mail Marketing@AshevilleHBA.com with your membership announcement.
Member Directory - Be visible online and in print through your membership directory listing. The AHBA directory is viewed over 5,000 times a month online, and is included in 12,000 copies of the Parade of Homes Publication, so be sure that your company profile is up-to-date. AHBA Blog - Does your company have educational articles that would be beneficial to the AHBA members or consumers? We welcome your guest articles for posting on the AHBA Blog.
Discounts & Savings It PAY$ to be a Member - Membership in the AHBA gives your company access to hundreds of dollars in savings through multiple avenues including Insurance Savings, Builder Books, NAHB’s Member Advantage, NCHBA Member Rebate Program, and more!
Promote
your business to a target market with an organization that gets measurable results
Stats at a Glance Over 100,000 Online views to AshevilleHBA.com in 2015
12,000 printed copies of the Parade of Homes guide distributed throughout the year Over 11,000 directory page views per month at AshevilleHBA.com with visitors averaging over two minutes per session Average online advertising click through rate of .3% On average 103 exhibiting companies take part in the Build & Remodel Expo
29 Homes open for the 2015 Parade of Homes Tour 600 Complimentary Issues of the full membership directory mailed out to the full AHBA Membership each February
Over 200 Licensed General Contractors make up the AHBA Builder membership
Directory Listing Upgrade
Enhance your membership exposure with an upgraded directory listing!
Online BUYER’S GUIDE Mountain Marble & Granite, Inc. Hank Strauss .................................. (828) 225-0001 www.mountainmarble.com
Nature of Stone Crissy Hall ....................................... (828) 681-8001 www.natureofstonebyjrgranites.us
Packard Cabinetry
Heating & Air-Conditioning Contractors
Home Automation Audio Incorporated
Controlit, Inc.
Austin’s Heating & Cooling, Inc.
Nicholas Butts................................. (828) 251-5818 www.audioinc.net
Ed Craft ........................................... (828) 713-7011 www.ControlItInc.com
Controlit, Inc.
Hi-Tech Integrated Systems, Inc.
Jessie Craft...................................... (828) 398-0397 www.ControlItInc.com
Gregg Gentry .................................. (828) 252-6001 www.hi-techsystems.com
Steven Austin .................................. (828) 689-2980 www.AustinsHeating.com
Bullman Heating & Air
Brodie Smith ................................... (828) 692-5565 www.packardcabinetry.com
Branson Bullman ............................ (828) 658-2468 www.bullmanheating.com
Reflections Granite & Marble, Inc.
Bullman Heating & Air
DJ Harrington .................................. (828) 255-1855 www.ReflectionsGranite.com
Jennifer Bullman-Jones ................... (828) 658-2468 www.bullmanheating.com
Bullman Heating & Air Joey Bullman ................................... (828) 658-2468 www.bullmanheating.com
Solid Surface Specialists, LLC Erin Gardner ................................... (828) 452-4747 www.sss-tops.com
MB Haynes Travis Hyatt..................................... (828) 254-6141 www.mbhaynes.com
Mountain Air Mechanical Contractors, Inc. Brian Jecha ..................................... (828) 654-0001 www.mountainairmechanical.com
Solid Surface Specialists, LLC Renee Spicher................................. (828) 452-4747 www.sss-tops.com
Stone Gallery Granite & Marble Katherine Morris ............................. (828) 891-4770 www.stonegallerygranite.com
Vandelay Stone Tops, Inc. John Ring ........................................ (828) 226-4454 www.vandelaystonetops.com
Viktor’s Granite & Marble Kitchen Countertops Viktor Polishchuk ............................ (828) 681-0713 www.vgmwnc.com
Mountain Air Mechanical Contractors, Inc. Rick Cooper..................................... (828) 654-0001 www.mountainairmechanical.com
Quality Comfort Heating & Cooling, LLC
Gutter Systems of Asheville
Sellers & Scroggs Construction LLC Matt Scroggs .................................. (828) 232-9923 www.sellersandscroggsconstruction.com
Hardware Bella Hardware & Bath Jeff Goodridge................................. (828) 505-7950 www.bellahardwareandbath.com
Bella Hardware & Bath Kevin Kennelly................................. (828) 505-7950 www.bellahardwareandbath.com
Simply Wired, LLC John Fulwood .................................. (828) 290-9473 www.simiplywired.tv
Hi-Tech Integrated Systems, Inc.
Southern Alarm & Security
Gregg Gentry .................................. (828) 252-6001 www.hi-techsystems.com
Steve Johnson ................................. (828) 693-7136 www.southernalarm.com
Signature Technologies of Asheville, Inc.
Inspections
Jamie Bradley.................................. (828) 301-0610
ECS Carolinas, LLP
Home Design & Plans
Scott Sawyer ................................... (828) 665-2307 www.ecslimited.com
Allard & Roberts Interior Design
M. Zornig Construction, LLC
Sharon Allard .................................. (828) 271-4350
Mark Zornig .................................... (828) 775-1094
CJEM Design and Development
Insulation Contractors
Jessica Larsen ................................ (828) 768-8708 www.cjemdesign.com
Medallion Pool Co., Inc. Mark Dorsey, P.E. ............................ (828) 684-5381 www.medallionpool.com
Retro+Fit Design, LLC
Stickels Service Co., Inc.
Jason Weil........................................ (828) 254-9150 www.retro-fit-design.com
Bradley Stickels .............................. (828) 628-4652
Gentry Heating, Inc. Jeff Granius ..................................... (828) 707-1087 www.gentryheatinginc.com
MB Haynes Travis Hyatt..................................... (828) 254-6141 www.mbhaynes.com
Mountain Air Mechanical Contractors, Inc. Rick Cooper..................................... (828) 654-0001 www.mountainairmechanical.com
U.S. Home Designs, Inc. Stephen Turley................................ (704) 309-0762 www.ushomedesigns.com
Home Energy Partners Isaac Savage .................................. (828) 350-1155 www.homeenergypartners.com
Sealing Agents
Allard & Roberts Interior Design
Richard Messer ............................... (828) 337-0312 www.sealingagents.com
Talli Roberts.................................... (828) 271-4350 www.allardandroberts.com
Insulation Products
Yesterday’s Tree, Inc. Nick Wilkinson ................................. (828) 274-4296 www.yesterdaystreefurniture.com
Home Staging Beverly-Hanks & Associates Binford Jennings ............................. (828) 707-6442 www.beverly-hanks.com
Tucker Materials, Inc. Matt Sutton ..................................... (828) 684-5400 www.tuckermaterialsinc.com
Insurance Bankers Insurance Tony Newsome................................ (828) 253-2371 www.hvwminsurance.com
White & Williams Co., Inc. studio MCCORMICK Ruth Cooney ASID ........................... (828) 414-4866 www.studiomccormick.com
Sandy Blackman ............................. (828) 884-9663 www.jenningswnc.com
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Deltec Homes, Inc. Larry Payne .................................... (828) 232-4322 www.deltechomes.com
Home Furnishings
Roger E. Sales ................................ (828) 296-0267 www.whiteandwilliams.net
Jennings Builders Supply and Hardware
Kyle Stepp....................................... (828) 989-3674
Conservation Pros, Inc.
Eric Burns ....................................... (888) 274-1132 www.resprollc.com
Heating & Air-Conditioning Suppliers
Carolina Drywall & Insulation, Inc.
Marcus Renner ............................... (828) 713-3346 www.conservationpros.com
ResPro, LLC
Roger E. Sales ................................ (828) 296-0267 www.whiteandwilliams.net
Mike Schoeppler ............................. (828) 620-0200 www.guttersystemsofasheville.com
Fusion Audio+Video Mike Ruetz ...................................... (828) 419-8000 www.fusionaudiovideo.com
Mr. Mikheil Lebed ............................ (828) 683-8822
White & Williams Co., Inc.
Gutters
Home Theater
BB&T Wright-Dobbins Ins. Al Dobbins ...................................... (828) 277-3920
Bonded Builders Warranty Group John Lashley ................................... (704) 226-6631 www.bondedbuilders.com
2015 Parade of Homes™
With over 100,000 referrals each month on the online AHBA Member Directory, an upgrade or web advertisement can increase your exposure to a highly targeted market. In addition to online exposure, a directory upgrade also includes your color logo printed in our annual Parade of Homes Publication’s Buyer’s Guide section. A Directory Listing Upgrade includes both online and print for only $150 per year. See page 11 for additional advertising options.
Companies with an upgraded membership directory listing experience 5x the amount of referrals online compared to those who have not utilized an upgrade.
Parade of Homes Publication 2015
The Asheville Home Builders Association
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The Asheville Parade of Homes is a popular, long-standing tradition in the Western North Carolina Area. This full-color, glossy magazine that accompanies this event, targets those interested in building a new home, upgrading their existing home or learning more about the latest in building, design, and decor. All members receive a basic listing in the Buyer’s Guide section of the magazine.
Featured Development
October 10-11, 17-18, 2015 Homes Open 1 - 5 pm
Don’t miss this great opportunity to showcase your quality products and services.
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2015 OFFICIAL RESOURCE GUIDE Building • Remodeling • Outdoor Living • Kitchen & Bath The Playhouse Showdown & Much More!
Produced by:
Sponsored by:
www.BuildandRemodelAsheville.com
Over 3,500 consumers attend the Build & Remodel Expo at the WNC Ag Center’s Davis Arena each year. Attendees receive a copy of the Expo Resource Guide which includes industry specific articles, an education schedule and a full Expo floorplan with exhibitor directory. Consumers in the market to build, buy, or remodel utilize this guide throughout the year.
Promote your Company’s Products & Services Through our Community Events Be seen in our interactive showrooms where clients can see, feel, and touch your products & services while you generate quality leads February WNC Ag Center Davis Arena Homeowners attend this annual event from all over western North Carolina making it an ideal setting for displaying your products and services to those who are serious about building, buying or remodeling in our area. Be there to help consumers make informed choices and show off the expertise and professionalism you will bring to their homebuilding projects. October Scattered Site Home Tour Our annual new home tour attracts enthusiastic visitors to explore the stellar craftsmanship of quality constructed homes in our area. With 30+ years of history this highly anticipated event connects consumers with local building professionals. November WNC Ag Center Davis Arena Our collaboration with nationally known, Log Home Living, drives consumers from all along the east coast to this fall event, creating an interactive atmosphere for this niche market of log and timber frame homes and the products and services within. Attendees planning to design, build and decorate their mountain cottages, dream homes or lake side retreats will connect through face to face interaction with exhibitors.
8 • Asheville Home Builders Association
Grow your business through increased visibility
and enhanced exposure with a dynamic sponsorship
Find your fit through sponsorship! Build a package that meets both your needs and budget while putting you a step ahead of your competition.
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2015 OFFICIAL RESOURCE GUIDE Building • Remodeling • Outdoor Living • Kitchen & Bath The Playhouse Showdown & Much More!
Produced by:
Sponsored by:
Featured Development
www.BuildandRemodelAsheville.com
October 10-11, 17-18, 2015 Homes Open 1 - 5 pm
Sponsor Gain valuable recognition for an entire year through our exclusive Foundation Club Program. Through this program, members can preselect and guarantee their inclusion in AHBA Events offered throughout the year. Plan and customize your company’s annual involvement while effectively managing your marketing dollars up-front!
Foundation Club
Emerald • Diamond • Platinum • Gold Silver • Builders Circle
Participate in the many events the Asheville HBA holds throughout the year.
AHBA Online (Yearly)
Floor Decal Sponsor (4)
$475
Hanging Banner Sponsor (4)
$675
Expo Supporter (unlimited)
$250
Grand Placemant Banner* (4 Rotating)
$900
Grand Placement Button Ad* (14 Rotating)
$700
Primary Placement Banner (4 Rotating)
$600
Full Page Ad
$595
WNC Community Web Ad
$500
Half Page Ad
$345
Primary Placement Button (14 Rotating)
$400
Quarter Page Ad
$195
Online Directory Upgrade
$150
Coupon
$100
Banner Ad on E-News Blast (4)
$175
AHBA Annual Outreach Sponsor ACE Education Series Sponsor
$1,000
New Member Welcome Sponsor
$750
Future Leaders in Construction Sponsor
$500
AHBA After Hours Host** March 17th After Hours
$1,000
June 16th After Hours
$1,000
September 15th After Hours
$1,000
November 17th After Hours
$1,000
Table Top Display (4, Category Exclusive)
Participate 10 x 20 Featured Booth** (6)
$2,200 $150
Build & Remodel Expo (February) Sponsor
$1,250
10 x 10 Premium Booth** (10)
$677
10 x 10 Expo Booth**
$577
AHBA Trade Show (April) Sponsor Event Sponsor
$2,500
Industry Party Sponsor
$1,500
Education Sponsor
$750
Attendee Bag Sponsor (bags provided by Sponsor)
$150
Participate 8 x 8 Display Area**
AHBA Annual Meeting (January) Event Sponsor*
Advertise
$275
Golf Tournament (May) Sponsor Event Sponsor*
$2,200
Lunch Sponsor*
$1,000 $1,250
Title Sponsor*
$7,500
Beverage Cart* (Beverages provided by sponsor)
Outdoor Living Sponsor*
$3,500
Education/Demo Sponsor*
$1,750
Awards Sponsor* (Snacks provided by sponsor)
$275
Eagle Sponsor* (12)
Promotional Materials Sponsor*
$450
$1,500
Scorecard Sponsor (4)
$250
Lanyard Sponsor*
$1,250
Cart Sponsor (3)
$175
Birdie Sponsor (10)
$75
Participate Four Player Team
$425
Mulligan Team Package
$40
Poker Run Team Package
$40
Battle of the Builders (August) Sponsor Event Sponsor*
$2,200
Food Sponsor*
$1,250
Beverage Sponsor* (Beverages provided by sponsor)
$1,250
Premium Placement Full Page Ad (4)
$2,000
Full Page Ad
$1,000
Half Page Ad
$566
Quarter Page Ad
$395
Participate Home Entry** (Early Bird Deadline - May 31)
$1,425
Home Entry** (Main Deadline - June 30)
$1,875
Home Entry** (Last Minute Deadline - July 15)
$2,375
Coming Soon Ad**
$650
Special Project**
$650
Board Sponsor (15)
$275
Community Highlight Ad**
$750
Scoreboard
$250
Partner Program
$100
Four Person Team Attendee Ticket
$250 $20
Parade of Homes (October)
Log & Timber Home Show (Fall) 10 x 20 Feature Booth 10 x 10 Booth (unlimited)
Sponsor
$1350 $625
Holiday Party (December)
Featured Development/ Builder*
$5,000
Presenting Sponsor*
$3,500
Fall Awards Gala Sponsor*
$2,200
Contributing Sponsor (3)
$1,500
Parade Kick-Off Sponsor
$750
Patron Sponsor (10)
$750
Friends of the Parade
$300
Advertise Back Cover Ad
$65
Fall Awards Gala Ticket
Participate
Sponsor Event Sponsor*
$2,200
Photo Booth Sponsor
$500
VIP Reception Sponsor
$500
Reverse Raffle Sponsor
$300
Reverse Raffle Supporter
$25
Participate Guest Tickets
$30
$2,800
*Sponsorships hold first right of acceptance and selections will be confirmed on a first come first serve basis. **Additional completed contract/information required Dates and Events Subject to change
Asheville Home Builders Association • 11
Connect • Utilize • Promote Grow • Participate Contact us today to learn more!
Asheville Home Builders Association
828-299-7001 www.AshevilleHBA.com • Info@AshevilleHBA.com