PARADE OF HOMES ASSOCIATE MEMBERS
BENEFITS TO BEING INVOLVED WHAT’S IN IT FOR YOU… ! Showcase Your Products & Services ! Associate Member Discount Program ! Work with Builders on Parade Homes ! Opportunities with New Clients ! Gain Yearlong Exposure Parade of Homes Testimonials
19 Grove Park Cove
Dan Grammatico Signature Homes (SPWF $PWF %SJWF "TIFWJMMF t t TR GU t MJDFOTF t XXX (SBNNBUJDP)PNFT DPN Special Features: •

 French

 Normandy

 style

 home

 with

 stucco

 and

 stone

 facade •

 Spectacular

 long

 range

 mountain

 views

 

 

 

  •

 Detailed

 trim

 including

 boxed

 beam

 ceilings,

 double

 crown

 moldings,

 arched

 entrances,

 wainscott

  paneled stairwell •

 4

 luxurious

 baths

 with

 custom

 vanities

 and

 marble

 tile

 

 

 

 

 

  •

 Soaring

 vaulted

 great

 room

 with

 arched

 beams

 

 

 

 

 

 

  •

 Green

 features

 such

 as

 tankless

 hot

 water

 heater,

 energy

 star

 Icynene

 insulation,

 2x6

 exterior

 framing

 

 

 

 

  •

 Professionally

 decorated

 and

 furnished

 

 

 

 

 

  •

 Covered

 outdoor

 living

 spaces

 

 

 

  •

 Handcrafted

 hammered

 &

 embossed

 copper

 range

 hood

 &

 kitchen

 sink

 

 

 

  •

 Handmade

 glass

 tile

 backsplash
LOWER LEVEL
Directions to Home: From

 I-240

 in

 downtown

 Asheville

 ,

 head

 north

 on

 Charlotte

 Street.

 

 Take

 a

 left

 on

 Edwin

 Place

 (becomes

  Kimberly

 Ave).

 Take

 a

 right

 on

 Griffing

 Place,

 becomes

 N

 Griffing.

 Stay

 left.

 At

 intersection

 with

 North

  Griffing/

 Sunset/

 Patton

 Mountain

 take

 left

 into

 Grove

 Park

 Cove.

 Home

 is

 #54

 on

 the

 left. Level
1 100% Complete
UPPER

 LEVEL
For more information, contact: Beverly-Hanks & Associates Mark Fields: 828-777-0452
Dan Grammatico is a third generation builder with over thirty years of construction experience. He has built his reputation as a custom builder by creating distinctively different homes. Handcrafted exotic wood countertops, intricately carved iron railings, secret rooms and custom wine cellars are just a few of the exacting details one can expect to find in a Grammatico Signature Home. Dan comes from a family of tradesmen firmly rooted in the belief that hard work and integrity come standard. Equally artistic and masterfully trained, Dan aptly applies his talents to each creation. He is a true artisan and loves building homes.
www.ParadeofHomesAsheville.com
37
Work with a builder to gain exposure for both of your companies throughout the Parade of Homes
OTHER OPPORTUNITIES ! S pecial Projects ! C oming Soon Ads ! S ponsorship ! A dvertise ! A dded Value ! Member Directory ! Mobile App ! Online Tour Site ParadeofHomesAsheville.com
AWARDS & RECOGNITION
! Fall Awards Gala ! Parade of Homes Awards ! PACE Awards
MARKETING STATS ! 12,000 Full Color Magazines printed and distributed ! 8,000 Full Color Glossy ! 4,000 Newsprint copies in the Real Estate Weekly
! Multi-Media Advertising Campaign ! Online Tour Site ! 23,500 Page Views during the 2013 Parade (October 1 -31, 2013) ! 5:04 minutes, Average Visit Duration
! 83.3% of Builders polled found the traffic for the 2012 Parade to be Extremely Satisfying ! 38% of Consumers polled said they were in the current market to build, buy or remodel ! 42% of Consumers polled said they have attended 2-5 Asheville HBA Parade of Homes Events ! 74% of Consumers were from the Asheville Area, 32.3% of Internet traffic (viewers) were from outside North Carolina
TIPS & TRICKS Get the Word Out ! Newsletters & Emails ! Social Media Campaigns #avlparade ! Invite past Clients and Prospects Prepping for the Big Weekends ! Properly Staf f Your Showroom ! Be a resource to your Builder Verify All of Your Info ! Online Director y ! Your Website – AHBA Member Logo, Parade of Homes Par ticipant/Sponsor
During The Weekends ! Viewers Choice ! Marketing Collateral Af ter the Parade ! Social Media ! Website Updates ! Complete the Par ticipant Sur vey
GET STARTED!
Reach out to your Builder Clients – Be a Resource Market to your Clients – Let the word out! Prepare for Two Great Weekends – Follow Up!
Interested in more information about the 2014 Parade of Homes? Click Here to contact a member of the AHBA Staff