Get Involved in the 2014 Parade of Homes

PARADE OF HOMES ASSOCIATE MEMBERS

BENEFITS TO BEING INVOLVED WHAT’S IN IT FOR YOU… ! Showcase Your Products & Services ! Associate Member Discount Program ! Work with Builders on Parade Homes ! Opportunities with New Clients ! Gain Yearlong Exposure Parade of Homes Testimonials

19 Grove Park Cove

Dan Grammatico Signature Homes (SPWF $PWF %SJWF "TIFWJMMF t t TR GU t MJDFOTF t XXX (SBNNBUJDP)PNFT DPN Special Features: •


 French


 Normandy


 style


 home


 with


 stucco


 and


 stone


 facade •


 Spectacular


 long


 range


 mountain


 views


 


 


 


  •


 Detailed


 trim


 including


 boxed


 beam


 ceilings,


 double


 crown


 moldings,


 arched


 entrances,


 wainscott


  paneled stairwell •


 4


 luxurious


 baths


 with


 custom


 vanities


 and


 marble


 tile


 


 


 


 


 


  •


 Soaring


 vaulted


 great


 room


 with


 arched


 beams


 


 


 


 


 


 


  •


 Green


 features


 such


 as


 tankless


 hot


 water


 heater,


 energy


 star


 Icynene


 insulation,


 2x6


 exterior


 framing


 


 


 


 


  •


 Professionally


 decorated


 and


 furnished


 


 


 


 


 


  •


 Covered


 outdoor


 living


 spaces


 


 


 


  •


 Handcrafted


 hammered


 &


 embossed


 copper


 range


 hood


 &


 kitchen


 sink


 


 


 


  •


 Handmade


 glass


 tile


 backsplash

LOWER LEVEL

Directions to Home: From


 I-240


 in


 downtown


 Asheville


 ,


 head


 north


 on


 Charlotte


 Street.


 


 Take


 a


 left


 on


 Edwin


 Place


 (becomes


  Kimberly


 Ave).


 Take


 a


 right


 on


 Griffing


 Place,


 becomes


 N


 Griffing.


 Stay


 left.


 At


 intersection


 with


 North


  Griffing/


 Sunset/


 Patton


 Mountain


 take


 left


 into


 Grove


 Park


 Cove.


 Home


 is


 #54


 on


 the


 left.

Level

1 100% Complete

UPPER


 LEVEL

For more information, contact: Beverly-Hanks & Associates Mark Fields: 828-777-0452

Dan Grammatico is a third generation builder with over thirty years of construction experience. He has built his reputation as a custom builder by creating distinctively different homes. Handcrafted exotic wood countertops, intricately carved iron railings, secret rooms and custom wine cellars are just a few of the exacting details one can expect to find in a Grammatico Signature Home. Dan comes from a family of tradesmen firmly rooted in the belief that hard work and integrity come standard. Equally artistic and masterfully trained, Dan aptly applies his talents to each creation. He is a true artisan and loves building homes.

www.ParadeofHomesAsheville.com

37

Work with a builder to gain exposure for both of your companies throughout the Parade of Homes

OTHER OPPORTUNITIES ! S pecial Projects ! C oming Soon Ads ! S ponsorship ! A dvertise ! A dded Value ! Member Directory ! Mobile App ! Online Tour Site ParadeofHomesAsheville.com

AWARDS & RECOGNITION

! Fall Awards Gala ! Parade of Homes Awards ! PACE Awards

MARKETING STATS ! 12,000 Full Color Magazines printed and distributed ! 8,000 Full Color Glossy ! 4,000 Newsprint copies in the Real Estate Weekly

! Multi-Media Advertising Campaign ! Online Tour Site ! 23,500 Page Views during the 2013 Parade (October 1 -31, 2013) ! 5:04 minutes, Average Visit Duration

! 83.3% of Builders polled found the traffic for the 2012 Parade to be Extremely Satisfying ! 38% of Consumers polled said they were in the current market to build, buy or remodel ! 42% of Consumers polled said they have attended 2-5 Asheville HBA Parade of Homes Events ! 74% of Consumers were from the Asheville Area, 32.3% of Internet traffic (viewers) were from outside North Carolina

TIPS & TRICKS Get the Word Out ! Newsletters & Emails ! Social Media Campaigns #avlparade ! Invite past Clients and Prospects Prepping for the Big Weekends ! Properly Staf f Your Showroom ! Be a resource to your Builder Verify All of Your Info ! Online Director y ! Your Website – AHBA Member Logo, Parade of Homes Par ticipant/Sponsor

During The Weekends ! Viewers Choice ! Marketing Collateral Af ter the Parade ! Social Media ! Website Updates ! Complete the Par ticipant Sur vey

GET STARTED!

Reach out to your Builder Clients – Be a Resource Market to your Clients – Let the word out!

Prepare for Two Great Weekends – Follow Up!

Interested in more information about the 2014 Parade of Homes? Click Here to contact a member of the AHBA Staff