Ashburton Guardian, Wednesday, July 8, 2020

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Wednesday, July 8, 2020

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Stacey Fulton and Gabrielle Simpson from the NZ Sock Factory proudly show off their Cure Kids fundraiser Red Nose face masks. PHOTO HEATHER MACKENZIE 060720-HM-0004

Masks for Red Nose Day Heather Mckenzie

heather.m@theguardian.co.nz

The innovation just doesn’t stop at the New Zealand Sock Factory. This time the enterprising bunch have put their considerable weight behind the Cure Kids Red Nose fundraiser and have come up with fun masks for children and adults to wear. “We are donating $5 from every Red Nose mask sold directly to

the charity,” factory international sales manager Gabrielle Simpson said. Cure Kids is the largest funder of child health research, outside of the government and we are really proud to be supporting a charity that helps thousands of New Zealanders each year, Simpson said. The decision to get in behind Cure Kids was a collective factory

decision. Each year they have a get together to decide what charity to support. “A representative from every department puts forward ideas at the meeting. This year Cure Kids came up repeatedly, so we went with that.” Charity chosen, the designers then set about putting together prototype masks to show the charity’s powers that be. They wanted

to come up with a mask that children would find fun, practical and comfortable to wear. “I am really proud of what we designed. Having it in adult sizes too, means everybody can wear them.” The New Zealand merino mask also has the added bonus of an antibacterial yarn included. They also have a place where a filter can be added if a child needs an extra

level of protection, Simpson said. As the official Red Nose Day August 31 draws nearer, the Cure Kids ambassadors will be seen proudly sporting the fun NZ Sock Factory masks. Simpson encourages those wishing to support the cause which helps hundreds of thousands of kids each year to visit the NZ Sock Factory website or go into Sparrows.

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