VALORIZATION OF CULTURAL HERITAGE Federico Balboni Matteo Fabbri
info@museum-mix.com www.museum-mix.com
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MIX - Museum Interaction experience: a new way to promote Cultural Heritage MIX is an interactive app for the promotion and communication of cultural heritage. It is the ability to view and interact with different types of information in an immersive environment, but without losing the link with reality. It allows museum curators to enter diversified information without resorting to third parties and a visitor to access content thanks to new forms of communication(AR, VR, MR) in an easy and innovative way before, during and after the physical visit. It consists of a webtool to upload the contents in a simple way, without knowing programming languages, and a series of mobile applications for smartphones and tablets, which exploit augmented reality. Thanks to this innovative form of digital communication, the end user can interact with different types of information, in real scenarios and mixed within museum structures or archaeological sites. Currently in the Cultural Heritage market these contents are inserted externally to the museum (ex: from a software farm) with large costs, with MIX all this can be done independently internally with lowering of these costs. On the same museum itinerary, more information paths can be developed for different audiences. The app allows visitors to enjoy innovative guides available on their smartphones / tablets through augmented reality. After opening it, you will enter a code that will be provided at the museum entrance or at the time of booking the ticket on the internet. You will find a screen with all the museums that have joined the MIX project. Once you have chosen the museum and the path, framing the work with your device, which will use the camera to recognize it, you will be able to see enhanced contents around it. Clicking on each one you can interact: reading additional descriptions; listening
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