ATLANTIC GRUPA COMPANY OVERVIEW 2015
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ABOUT US
DISTRIBUTION
FOOD & BEVERAGES
PHARMA & PERSONAL CARE
at l a n t i c g r u p a
company overview 2015
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about us
ABOUT US Atlantic Grupa is one of the leading FMCG production and distribution companies with a relevant presence in the Western markets, as well as ambitions for further growth in both the „Old“ Europe and the European East. Atlantic Grupa’s products are highly represented in Russia, the CIS and Western European countries, and with its product range of sports food, Atlantic is the leading European player in this segment. The Company headquarters are in Zagreb, production plants are situated in Croatia, Germany, Slovenia, B&H, Serbia and Macedonia, while companies and representative offices are located in 11 countries.
at l a n t i c g r u p a o w n e r s h i p s t r u c t u r e
50,20%
EMIL TEDESCHI
23,02%
11,79%
5,98%
5,79%
C R O AT I A N P E N S I O N F U N D S
OTHERS
EBRD
LADA TEDESCHI FIORIO
2,07%
1,14%
DEG
MANAGEMENT
nu m b e r o f sh a r e s rec o rded at l a s t a g m a s o f jun e 18th 2015
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company overview 2015
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at l a n t i c g r u p a m a n a g e m e n t b o a r d
WORD OF CEO We are proud of our achievements throughout the years, particularly the results we’ve had inspite the crises and relentless recession in our largest regional markets. Passion, creativity and growth have been our drivers during the quarter a century behind us, and remain our core values in our ambition to further internationalize our busines in order to grow, leverage and sustain.
EMIL TEDESCHI
president and ceo of atlantic grupa
EMIL TEDESCHI is the founder and mayority shareholder of Atlantic Grupa. He was actively engaged in the process of Croatian-EU membership as a member of the Parliamentary Committee overseeing negotiations, is a member of the Social-Economic Council, and was the President of Croatian Employers’ Association from 2005-2007. He is a member of the INSEAD AA, the Program Co. of the Zagreb School for Economics and Management, Business Co. at the Faculty for Economics in Ljubljana, Board of Trustees of MGIMO in Moscow and RIT/ACTM in Dubrovnik. In 2010 he was awarded the state medal for extraordinary contribution to economy by the President of Croatia.
We are a publicly listed company at the Zagreb Stock Exchange, where we go by ATGR-R-RA. Stable in ownership structure, we have had three capital increases - in 2006 with German development institution DEG, followed by a largest private IPO in the region in 2007, and prior to the acquisition of Droga Kolinska in 2010. Our business model is based on strong consumer brands made with high quality materials, top production facilities, know how, tradition, and highly qualified employees, supported by a strong own distribution system and service in the region of South East Europe, as well as reliable and efficient partners in countries where we don’t have own companies. We are excited to grow each day with new members of our organization. Combining different geographical and corporate cultures over the years, we like to think of ourselves as a genuine melting pot, enabling everybody to feel free to be themselves and taking the best of us all to grow our common culture. Emil Tedeschi, President and CEO
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MLADEN VEBER
ZORAN STANKOVIĆ
NEVEN VRANKOVIĆ
senior group vicepresident
group vicepresident
group vicepresident
MLADEN VEBER joined Atlantic in 1996 as Director of the Rijeka Distribution Center. As general director of Ataco (partner company in B&H), he made a key contribution to its development as one of the leading distributors in BiH. In 2001 he was promoted to Vice President of Atlantic Trade for Brand Management and International Markets. In 2006 he was named Senior Vice President responsible for the entire business operations of Atlantic Grupa. He is the President of the Management Board of basketball club Cedevita. He graduated from the Faculty of Mechanical Engineering and Naval Architecture at the University of Zagreb, and has acomplished the General Management Program at IEDC, Bled School of Management.
ZORAN STANKOVIĆ joined Atlantic Grupa in February 2007 at the position of Vice President Finance, also in charge of the company’s IT functions. For the previous three years, he was working at Pliva as the Director of Controlling in the Pliva Group, in charge of coordination and supervision of finance in the entire Pliva’s corporate network inland as well as abroad. Before his arrival to Pliva, from 1995 until 2003, he worked at Arthur Andersen and Ernst and Young as the Senior Audit Manager, where he was in charge of key clients. He is a full member of Association of Chartered Certified Accountants. He graduated economics at Zagreb University.
NEVEN VRANKOVIĆ joined Atlantic Grupa in 1998 at the position of Executive Director for Corporate Affairs. In 2001 his responsibilities were extended with Atlantic Grupa’s mergers and acquisitions, and in 2002 he was named the Vicepresident for Corporate Affairs. He acquired previous business experience in the legal department of Bergen Bank in Norway and as a career diplomat at the Croatian embassies in Washington, D.C. and Belgrade. He was a member of the working group preparing negotiating process with the European Union regarding Chapter 6 - Company Law. He graduated from the Faculty of Law at the University of Zagreb and received his master’s degree from the Washington College of Law in the U.S. He gained additional knowledge in the M&A field at the INSEAD Business School, France.
at l a n t i c g r u p a k e y f a c t s
TURNOVER IN 2014
682 MIO € 5314
M I L L I O N S O F S AT I S F I E D C U S TO M E R S
EMPLOYEES
19 6
WIDE RANGE OF LEADING FOOD AND BEVERAGE BRANDS AND PRODUCTS
O W N E R O F A P H A R M A C Y C H A I N I N C R O AT I A
PRODUCTION FA C I L I T I E S I N
COUNTRIES
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LEADING REGIONAL DISTRIBUTION O F F M C G W I T H TO P G LO B A L A N D REGIONAL BRANDS
RESPECTIVE ASSORTMENT OF PERSONAL CARE BRANDS, FOOD SUPPLEMENTS AND OTC PRODUCTS
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company overview 2015
at l a n t i c g r u p a k e y f i g u r e s 2014 SALES BY COUNTRIES 5.7 % ru s an d cis
25.1 % cr o
In 2014 Atlantic Grupa recorded turnover of EUR 682.4 million which is 2.4% higher compared to 2013. Earnings before interest, taxes, depreciation and amortization (EBITDA) grew 1,1% to EUR 79,6 million while net profit amounted to EUR 28.4 million. The highest contribution to the overall growth came from the Strategic Business Unit Savoury Spreads with a growth of 3.1%, followed by the Strategic Distribution Unit International Markets with a growth of 4.8% and the start of distribution of Unilever product range.
6.1 % ot h er reg io n a l m a r ke ts 6.5 % ot h er mark et s 7.0 % b& h
11.4 % k ey eu ro p ean m a r ke ts
15.8 % sl o
Sales profile by markets reveals that the largest growth was achieved in the market of Slovenia (17.4%) and therewith this market comprised 15.8% in total sales, followed by 6.3% growth on the Croatian market. The Croatian market is the largest single market with 25.1% of share in total sales, followed by the Serbian market with 22.4% share.
22.4 % ser
co ff ee
20.1 %
spo rt s an d fu n c ti o n a l f o o d
15.2 %
be ver ag es
12.5 %
sw eet an d s alte d s n a c ks
12.0 %
ph arma & p er so n a l c a r e
9.4 %
savo u ry sp read s
9.2 %
b a b y fo o d
3.6 %
pr in cip al b r an d s
18.0 %
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so u rc e : in tern al ag d ata
S A L E S B Y C AT E G O R I E S
Atlantic Grupa’s own brands accounted for 67.0% of total sales, distribution of principal brands for 18.0%, the pharmacy chain Farmacia for 6.2%, while products that Atlantic Grupa produces as private labels for big business systems in Croatia and abroad accounted for 8,8% of total sales.
at la nt i c gr u pa’s r e po r t i ng c u r r e nc y h r k , a ll f i gu r e s t r a nslat e d at e u r /h r k 7 . 5
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at l a n t i c g r u p a h i s t o r y a n d o r g a n i s at i o n
CROATIAN COMPANY 1991
Company incorporation and development of consumer goods distribution
EUROPEAN COMPANY 2005
Acquisition of Haleko (today’s Atlantic Multipower) in Germany, leading European producer of sports food
ATLANTIC GRUPA
2007 Acquisition of Fidifarm in Croatia, the leading Croatian producer of vitamin products and food supplements
BUSINESS OPERATIONS
CORPORATE SUPPORT FUNCTIONS
2007 Acquisition of Multivita, vitamin instant drink brand, in Serbia
REGIONAL COMPANY 1997
Investment in the distribution system in B&H
2010
Acquisition of Droga Kolinska, a regional food and beverage company
2001 Acquisition of Cedevita, famous vitamin instant drink brand, and launching business activities in Serbia
2010
Acquisition of Kalničke vode Bio Natura, Croatian bottling company
2003 Acquisition of Neva, the leading cosmetics producer in Croatia 2004 Acquisition of Interchem Cosmetics production, a cosmetics producer well known for its Melem universal protective cream
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2008 Acquisition of pharmacy institutions, subsequently forming the leading Croatian privately held pharmacy chain Farmacia
about us
STRATEGIC BUSINESS UNIT
STRATEGIC DISTRIBUTION UNIT
coffee
croatia
sports & functional food
serbia
FINANCE
CORPORATE ACTIVITIES
international markets
beverages horeca
2014
2014
Acquisition of Prodis, distribution company in Slovenia and Croatia Acquisition of Foodland, Serbian food company
snacks cis pharma & personal care
distribution unit slovenia
savoury spreads business unit baby food
distribution unit macedonia
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company overview 2015
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R E P R E S E N TAT I V E OFFICES AND COMPANIES IN
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COUNTRIES
PRESENCE ON OVER
40 MARKETS
PRODUCTION NETWORK COFFEE — Izola, Slovenia Belgrade, Serbia Glavičice, B&H Skopje, Macedonia
SNACKS — Belgrade, Serbia Ljubovija, Serbia
PHARMA & PERSONAL CARE — Zagreb, Croatia
SPORTS AND FUNCTIONAL FOOD — Hamburg, Germany Nova Gradiška, Croatia
BEVERAGES — Apatovec, Croatia Zagreb, Croatia Rogaška Slatina, Slovenia Smederevska Palanka, Serbia
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S AV O U R Y S P R E A D S — Izola, Slovenia Sarajevo, B&H Zagreb, Croatia Igroš, Serbia
BABY FOOD — Mirna, Slovenia
HIGHLIGHTED MARKETS REPRESENT AT LEAST 3 PERCENT SALES IN SBU STRUCTURE
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at l a n t i c g r u p a b r a n d s AG BRANDS WITH SALES OF OVER EUR 15 MIO IN 2014
OUR BRANDS WITH DIFFERENT REACH
COFFEE
SNACKS
BEVERAGES
SAVOURY SPREADS
BABY FOOD
international
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about us
SPORTS AND FUNCTIONAL FOOD
regional
PHARMA & PERSONAL CARE
local
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L E A D I N G C AT E G O R Y P O S I T I O N S
No.1
No.2
KOSOVO — Savoury spreads
SLOVENIA — Turkish coffee Espresso (in Retail) Flips VID Savoury spreads
C R O AT I A — VID VID in Horeca Tooth care Lip care Food Supplements
BIH — Flips VID FAD Savoury spreads
SLOVENIA — Cola CSD White cup
C R O AT I A — Turkish coffee Flips Savoury spreads Body care
SWITZERLAND SERBIA — — Savoury spreads White cup Sticks Chocolate tablets Biscuits Lip care
SERBIA — Turkish coffee Flips Bars Wafers VID FAD
AUSTRIA — Savoury spreads
LITHUANIA — Baby cereals Baby teas
UKRAINE — Baby cereals
No.3
LITHUANIA — Baby biscuits
BIH — Cola CSD
GERMANY — Sports nutrition
SERBIA — Cola CSD Savoury spreads Chips
v i d sta nds f o r v i ta m i n i nsta nt dr i nks
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company overview 2015
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at l a n t i c g r u p a q u a l i t y m a n a g e m e n t a n d s u s ta i n a b i l i t y
QUALITY
PRODUCT SAFETY
ENVIRONMENTAL
Our everyday policy is a policy of supervision and attention to the quality of our products and services. In fact, everyone at Atlantic Grupa is committed to quality. An efficient quality system facilitates international competitiveness, ensures a high reputation for our products and a strong credibility with our clients and suppliers. Our process approach is a management model that is above all customer-oriented. Our quality system is totally integrated and combines: • the requirements of business process management, • the highest product safety and quality assurance principles and • the environmental management requirements.
We manage our safety policy in accordance with the local and European legislation, markets, and customer requirements. In the food, cosmetic, and pharmaceutical industries with highly positioned brands, 100% product conformity is a must. The safety of products is managed using a chain perspective which incorporates control activities to eliminate any potential hazards that might affect this chain, from our suppliers, all the way to the final consumers.
Our concern for the environment has expanded from a local approach to the corporate level within a consistent Environmental Management System (EMS) with the main focus on protecting the future. By interconnecting the on-going activities that are derived from the three dimensions – environment and energy efficiency, people and society, governance – Atlantic Grupa has made a big step toward sustainability.
WE ARE ACTIVE IN E N V I R O N M E N TA L I S S U E S
WE ARE ACTIVE IN SOCIAL ISSUES
W E C A R E FO R O U R E M P LOY E E S A N D O U R E M P LOY E E S C A R E FOR THE SOCIETY
WE ARE ACTIVE IN NUTRITION AND BRANDS SOCIAL ACTIVITIES THE FIRST ELECTRIC CAR IN AT L A N T I C – O P P O RT U N I T Y TO GROW IN HARMONY WITH N AT U R E
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about us
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company overview 2015
at l a n t i c g r u p a va l u e s
PASSION - SUN Our passion and the way we dive into our work shines like the Sun – our driving force that helps us swim that extra mile and accomplish better results. Giving out best to be the best. Dedication and emotions we put into our work help us in achieving our goal of making the world around us a better place. We love what we do; we have fun and celebrate successes. With our hearts and minds working as one, the future is bright – every cloud has the Sun’s silver lining.
Atlantic Grupa is an inspirational company of people who do business in an inspirational company. Openminded, curious and ambitious, we provide our colleagues, investors and business partners with infinite opportunities to grow, invest and progress. Together we will build visions and create lasting benefits, always keeping in mind our core values: CREATIVITY, symbolized by a wave; PASSION, symbolized by the sun; and GROWTH, symbolized by a mountain.
THINGS WE BELIVE ARE I N T E G R AT E D I N TO E S S E N C E OF OUR BRANDS
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GROWTH - MOUNTAIN
On our way to the top, we move mountains and bravely overcome obstacles. However, we undertake this journey, its both beautiful and challenging moments, with utmost responsibility. Stepping out of the comfort zone, we take initiative and realize our goals, while being fair and keeping in mind our colleagues, customers, partners and the environment. That is how we grow, how our markets, profit, brands and people grow – in every sense of the word. Aspiring for more, climbing to the top of the mountain of success.
CREATIVITY - WAVE
Inspiration is like a wave washing over the shore, erasing the old and creating the new. When we value openness to new ideas, diverse views and different people, the wave of curiosity allows us to always start afresh, improve our business processes and devise new solutions. Continuous innovation is our primary tailwind, broadening our horizons and leading us to new victories that will shape our future and communities.
CORPORATE CULTURE = BRAND about us
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distribution
at l a n t i c g r u p a d i s t r i b u t i o n LEADING DISTRIBUTOR OF MULTINATIONAL BRANDS
OWN BRANDS
• Atlantic Grupa is one of the leading distributors (both own and principal brands) high-quality FMCG brands in SEE whose brands are regional and global leaders.
STRENGHT OF DISTRIBUTION
PRINCIPAL BRANDS
• Developed network with 16 distribution centers in SEE • Retail.HoReCa.Pharma channles • Direct access on over 60 000 sales points in SEE • Over 1000 delivery vehicles
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company overview 2015
distribution
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food & beverages
coffee
COFFEE AG coffee brands compete in Turkish coffee, instant and espresso coffee segments and have impressive market-leading positions in the Adria region. The Strategic Business Unit Coffee is consequently the leading coffee producer in the region and by launching the new product Black’n’Easy has created a completely new category in the coffee segment and established its position as a leader in innovations. Key business strengths, such as a strong brand portfolio, product and regional know-how, flexible business operations, as well as the high quality product portfolio clearly support AG objectives.
coffee introduction
BARCAFFÈ The most loved coffee aroma and taste in Slovenia for 45 years, where every 7 out of 10 Slovenian coffee drinkers begin their day with a cup of Barcaffè. One of the strongest Slovenian FMCG brands, with top quality products and an extensive product portfolio is also seducing Turkish coffee lovers in Croatia, as well as in Bosnia and Herzegovina since the end of 2013.
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GRAND KAFA Thanks to its quality and originality, Grand kafa won the trust of Serbian coffee drinkers from its beginnings in the 1990‘s. Expanding to neighbouring countries Bosnia and Herzegovina and Macedonia, it managed to become the number-one Turkish coffee on these markets as well. The Grand kafa portfolio consists of different subbrands with different products, each one carefully made for its own group of coffee consumers.
BONITO The youngest brand in the coffee portfolio with its smart-buy brand positioning, present on the Serbian and Bosnian markets.
THE REGION WAKES UP WITH US
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coffee sales SALES BY COUNTRIES 5.7 % cro 5.8 % mac 7.8 % b& h
mne aut us a ch g er kv o t h er
1.1 % 0.3 % 0.2 % 0.2 % 0.1 % 0.1 % 0.1 % 0.1 %
No.1 TURKISH COFFEE AND ESPRESSO IN SLOVENIA
No.2 TURKISH COFFEE I N C R O AT I A
29.1 % sl o
50.4 % s er
I N S TA N T W H I T E CUP IN SERBIA AND SLOVENIA
S A L E S B Y C AT E G O R I E S t u rk ish co f f ee
88.6 %
es p res so
5.8 %
in s tan t s
3.6 %
ot her
2.0 %
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food & beverages coffee
HIGHLIGHTED MARKETS REPRESENT AT LEAST 3 PERCENT SALES IN SBU STRUCTURE
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c o f f e e h i g h l i g h t s 2014
COFFEE TONNES IN 2014
23,461 K A V A M A N I J A L O Y A LT Y P R O G R A M R E S U LT E D I N INCREASED VOLUME AND VA LU E M A R K E T S H A R E I N S LOV E N I A
BARCAFFÈ ESPRESSO AND BARCAFFÈ & GO WERE THE MOST VISITED S TA N D S AT T H E 1 ST B E L G R A D E C O F F E E F E S T S P O N S O R E D B Y G R A N D K A FA I N SERBIA
I N C R O AT I A , B A R C A F F È TOOK A 10% BIG SLICE OF TURKISH COFFEE PIE
BARCAFFÈ ESPRESSO WON FOUR GOLD M E D A L S AT T H E 6 TH I N T E R N AT I O N A L C O F F E E TA S T I N G , A D D I N G TO T H R E E WON IN PREVIOUS YEARS
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G R A N D K A FA - F O R O V E R 1 5 Y E A R S T H E N O.1 B R A N D I N S E R B I A G R A N D K A FA TO O K 5 0 % O F T H E TURKISH COFFEE MARKET DURING T H E »V I D I M T I S I G U R A N D O B I TA K« L O Y A LT Y P R O G R A M I N S E R B I A
BONITO IS THE STRONGE ST BRAND IN ECONOMY SEGMENT IN SERBIA
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BARCAFFÈ - 45 YEARS OF TRADITION
A R O M A S TA RT E D G A I N I N G S A L E S QUANTITIES AND SCORED AS 5 TH B R A N D O N T H E S E R B I A N M A R K E T
G R A N D K A FA S U C C E S S F U L LY DEFENDED 2ND POSITION IN I N S TA N T W H I T E C U P S E G M E N T I N SERBIA
BARCAFFÈ ESPRESSO OPENED THE DOOR TO NEW CUSTOMERS IN 601 NEW LO C AT I O N S I N T H E R E G I O N - S LO 1 1 5 , C R O 1 97, B I H 3 5 , S R B 1 8 3 & M A C 7 1
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THE REGION WAKES UP WITH US
GRAND KAFA GOLD
GRAND AROMA
Grand Kafa Gold is an original blend of selected coffee beans made according to a special recipe and designed for those who enjoy the traditional flavour of homemade, strong Turkish coffee with rich foam.
Grand Aroma was created as a response to Grand consumers’ desires for a different, sophisticated and more urban concept of a black coffee experience. Grand Aroma Dekofe is a selection of carefully chosen coffee beans from which caffeine is extracted in a completely natural way.
GRAND DE LUXE
grand kafa / bonito portfolio
GRAND BLACK’N’EASY
NEW
Grand Black’n’Easy is a revolutionary coffee which has created a completely new coffee category. It is 100% coffee, containing the smell, taste and quality of traditional (turkish) coffee, but at the same time takes the best of instant coffee and that is its easy and quick preparation which is adjusted to the time and conditions in which we live.
GRAND KAFA INSTANT Grand Kafa Instant is a wide range of products adjusted to the modern way of life and new consumer needs. Besides standard instant coffee, there is a variety of products of different tastes and functional benefits, mainly in the 2in1 and 3in1 segments, as well as in ice coffee and capuccino segment.
BONITO
Grand De LUXE is a premium brand within the strong black coffee palette. It was designed for true coffee connoisseurs and lovers, hedonists who seek the very best. Its luxurious package makes it an ideal gift.
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food & beverages coffee
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company overview 2015
barcaffè portfolio
BARCAFFÈ ROAST AND GROUND Barcaffè roast and ground segment offers a wide range of coffee products in different packaging for various occasions. Turkish coffee lovers can choose between Classic line - the first and the most recognizable Barcaffè coffee products, Dekofe for those who like to enjoy their cup of coffee without caffeine and Filter for those keen on filter preparation. The Barcaffè range can satisfy even the most demanding of coffee lovers with its two premium products: Barcaffè Bio for those who support sustainability and Barcaffè Selection for the most demanding Turkish coffee lovers, made from 100% Arabica coffee beans with its extensions Irish cream and Chocolate.
THE REGION WAKES UP WITH US
BARCAFFÈ BLACK’N’EASY
NEW
Barcaffè Black’n’Easy the coffee of the new generation is a real Turkish coffee, that can boast a rapid method of preparation, which was until now exclusively characteristic of instant coffee. Barcaffè Black’n’Easy is a revolutionary innovation in the segment of coffee which represents a response to the fast and modern way of living.
BARCAFFÈ FREEZE LATTE MACCHIATTO
NEW
Barcaffè Freeze Latte Macchiatto iced coffee in a cup is ready for immediate ice cold refreshment! It contains coffee extracts made from 100% Arabica and lower sugar content compared to other products in this category.
BARCAFFÈ BLACK CUP
BARCAFFÈ WHITE CUP
BARCAFFÈ ESPRESSO
Classic Barcaffè Pleasant aroma, strong taste and excellent solubility provide you with the cup of delicious coffee in a few moments.
Barcaffè Cappuccino sweetens up your day in just a few moments. Mix it whenever and wherever you want. Choose between classic, vanilla, chocolate, caramel or choco-orange, freeze and coco freeze flavours.
Espresso coffee lovers can enjoy their cup of espresso at various HoReCa points throughout the region or simply on the go with Barcaffè&Go.
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food & beverages coffee
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snacks
SNACKS Whether you like them salty or sweet, the Snacks Business Unit will offer you a perfect snack for every occasion, any time. Our brands Smoki, Najlepše želje, Bananica, Prima and Štark enjoy great popularity and a leading position in the SEE region.
snacks introduction
SMOKI Created in 1972, these were the first flips produced in SEE. Smoki is made from premium quality corn meal, freshly baked peanuts and vegetable oil, with no additives at all. Smoki’s unique taste made them the best flips and one of the most recognizable brands in the food industry in the region. The popularity of this product speaks for itself. Smoki has become the generic word for a group of flips products. Aside from classic Smoki, the Smoki family has been growing year after year, adapting its portfolio to new trends and consumer demands.
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company overview 2015
BANANICA The famous soft chocolate foam dessert, first of its kind in the SEE region, is a product with more than seventy-five years of tradition and is a brand loved by all generations.
SWEEET The youngest brand in the Štark portfolio is an irresistible sweet temptation. It is a delicious combination of fresh crunchy biscuits and caramel peanut content, coated in a rich cocoa dressing.
NAJLEPŠE ŽELJE Najlepše želje chocolate, a delightful dessert made strictly from natural ingredients, offers a wide selection of flavours and shapes. Incredibly luring for chocolate gourmets, irresistibly amusing for children, a precious ingredient for cooks, a chocolate everyday must or the perfect gift. Its special texture and long-lasting taste give ”Najlepše želje” chocolates a luxurious note that is hard to resist.
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snacks introduction
ŠTARK BISCUITS Štark biscuits, made according to grandmas recipe with the best quality ingredients, are soft sweets in various shapes and flavours. A sweet delight!
ŠTARK WAFERS Known not only for its purple packaging, but also for crispiness and flavour that takes us back to childhood, Štark’s Napolitanke have marked the youth of many generations.
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food & beverages snacks
ŠTARK CEREALS Our current range of Integrino made out of whole grain cereals with rich taste is now enriched with a healthy new product - Integrino Musli, as an alternative for those who want more than just a meal. Natural ingredients of Integrino Musli are a source of fiber, vitamin B, calcium and iron and are available in three variants: Classic, Tropic and Choco. Consumed with milk or yogurt Integrino Musli is healthy breakfast intended for everyone that cares about their health. Provide your body with necessary nutrients and energy to stay active and dynamic throughout the day with new Integrino Musli!
CHIPSOS The story about Chipsos starts with quality and ends with Muchos Buenos enjoyment. In between there is special breed of potato, ideal for chips, and a recipe for the perfect balance of salt, oil and crunchiness. Chipsos is neither too oily, nor too salty, it is just as it should be. Our little perfection is born to be everyone’s treat.
S A LT Y O R SWEET A PERFECT SNACK FOR EVERYBODY
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company overview 2015
snacks sales SALES BY COUNTRIES 3.0 % sl o
2.7 % k v 1 .5 % o t h er 0.6 % aut 0.2 % s w e 0.2 % ch 0.1 % rus 0.1 %
3.7 % cro 4.6 % mac 6.6 % mn e
No.1 FLIPS IN SLOVENIA, B&H AND SERBIA BARS AND WAFERS IN SERBIA
No.2 S T I C K S , C H O C O L AT E TA B L E T S A N D B I S C U I T S IN SERBIA
12.6 % b& h
66.8 % s er
F L I P S I N C R O AT I A
S A L E S B Y C AT E G O R I E S co n fect io n ary
64.5 %
savo u ry sn acks
35.5 %
s o u r c e : i n t e r n a l a g data
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HIGHLIGHTED MARKETS REPRESENT AT LEAST 3 PERCENT SALES IN SBU STRUCTURE
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s n a c k s h i g h l i g h t s 2014
SNACKS TONNES IN 2014
26,616
A G E N T E R E D I N TO T H E N E W P OTATO C H I P S C AT E G O R Y A N D L A U N C H E D THE BRAND CHIPSOS CHIP SOS HAD ITS BE ST LAUNCH IN SERBIA VS OTHER COUNTRIE S AND ALSO OTHER LAUNCHE S IN RECENT PERIOD WITHIN FMCG
N A J L E P Š E Ž E L J E L AU N C H E D A R E D E S I G N E D PAC K AG I N G A N D NEW SUB-BRAND PLUS
CAGR TONNES 2010-2014
3.4%
SMOKI MASTER BRAND HAD THE HIGHEST BRAND STRENGTH INDEX IN S LOV E N I A , S E R B I A A N D B &H M A R K E T S
W A F E R S - A G R E TA I N E D T H E 1 ST POSITION IN SERBIA B I S C U I T S - A G R E TA I N E D A S T R O N G 2 ND P O S I T I O N I N S E R B I A P R I M A H A S R E TA I N E D A S T R O N G 2 ND POSITION IN SERBIA AND ACHIEVED THE HIGHEST MARKET SHARE GROWTH IN SERBIA
BANANICA HAD THE HIGHEST BRAND STRENGTH INDEX ON THE SERBIAN BARS MARKET B A N A N I C A M U LT I P A C K S H A D A S I G N I F I C A N T P O S I T I V E I M PACT O N BANANIC A PERFORMANCE BOTH IN B&H AND SERBIA AG ENTERED INTO THE NEW MUSLI C AT E G O R Y
38
food & beverages snacks
S M O K I S U C C E S S F U L LY DEFENDED ITS LEADING POSITION ACROSS THE R E G I O N A N D I N C R O AT I A THE HIGHEST MARKET SHARE EVER
B A N A N I C A’ S S H A R E I S A B O V E TA R G E T F O R 2 0 1 4 IN B&H AND WELL ABOVE TA R G E T I N S E R B I A
BANANICA IS CONTROLLING ALMOST 1 /4 O F V O L U M E S A L E S O N T H E V E R Y DIVERSIFIED BARS MARKET IN SERBIA
C H I P S O S B E C A M E T H E 2 ND B E S T B R A N D I N S E R B I A AT T H E E N D O F 2 0 1 4
N A J L E P Š E Ž E L J E R E TA I N E D A S T R O N G NO.2 POSITION AND MENAŽ NO.4 POSITION IN SERBIA
at l a n t i c g r u p a
company overview 2015
smoki / prima / chipsos portfolio
C R AV I N G F U N
SMOKI
SMOKI SMOKIĆ
SMOKI KING SIZE
CHIPSOS
Smoki original is a growing family for the last years.
Peanut flips with the authentic taste of its big brother, Smoki, and a new original shape of a dog bone, are the ideal munchable for kids.
From the limited edition for Smoki’s 40th birthday Smoki King Size has become a vertical extension of Smoki designed for original, brave and adventurous people. Smoki’s recognizable original taste now in bigger sized flips.
A new category in the chips snack portfolio - CHIPSOS: Classic Salty, Ribbed Salty, Paprika Flavour, Ribbed Paprika Flavour, Pizza Flavour, Cheese Flavour, Ribben Piquant Spices Flavour.
ČOKO SMOKI
PRIMA STICKS
PRIMA MULTIGRAIN EXTRUDED SNACK
Light chocolate and crunchy with an original combination of flips and 75% real milk chocolate.
Prima sticks redesigned portfolio come in two flavours: Salty and Peanut.
at l a n t i c g r u p a
company overview 2015
NEW
NEW
Prima MULTIGRAIN extruded snack come in 3 SKU: Classic integral, Yogurt&Basil and Tomato.
food & beverages snacks
39
A TA S T E T H AT L A S T S
NAJLEPŠE ŽELJE CHOCOLATE TABLETS A wide selection of flavours, made of strictly natural ingredients and always ready to pleasantly surprise you with something new.
najlepše želje / bananica / sweeet portfolio
NAJLEPŠE ŽELJICE
NAJLEPŠE ŽELJE DESSERTS
BANANICA
Najlepše željice: fun product line, specially made for kids.
Najlepše želje desserts are an exclusive Soko Štark portfolio product that includes different flavours: Cherry, Nougat, Vanilla Crispy, Rum.
Bananica The one and only-original chocolate coated foamy dessert.
NAJLEPŠE ŽELJE MINI
SWEEET
Najlepše želje mini are prepared for you in practical packaging, providing a real taste of pleasure wherever you are.
Sweet A delicious combination of fresh crunchy biscuits and caramel peanut content, coated in a rich cocoa dressing.
NAJLEPŠE ŽELJE CHOCOLATE BARS The irresistible taste of chocolate in convenient 30-gram packages, a size created to watch over you all the time.
40
food & beverages snacks
at l a n t i c g r u p a
company overview 2015
š ta r k b i s c u i t , w a f e r s & c e r e a l s p o r t f o l i o
INTEGRINO MUSLI
WAFERS
NEW
Rich in dietary fiber and a source of vitamin B, calcium and iron, Inetgrino Musli is the best meal to start your day. With natural ingredients in Integrino Musli Classic, Tropic and Choco you will stay positive, active and vital throughout the day!
The wafers family is being enriched with new flavours every year.
INTEGRINO Made of whole-wheat grains, which are an important part of a healthy, balanced diet.
ŠTARK KOLAČIĆI (COOKIES) We are certain that the combination of high-content choco chips (19%) and hazelnuts will stir sweet memories and give you full enjoyment that evokes all of your senses.
at l a n t i c g r u p a
company overview 2015
KEKSIĆI & ČOKO KEKSIĆI
ČOKO KOLUTIĆI
Keksići are delicious vanilla-flavoured tea biscuits. With a cocoa coating, Čoko keksići and Čoko keksići orange are the right combination – full of taste, and yet so gently melting. NEW
A fully coated cookie ring satisfies tea lovers who like to eat cookies with their tea.
food & beverages snacks
41
beverages
BEVERAGES Cedevita, Cockta and Donat Mg are the flagship brands of the AG beverages portfolio and appreciated by consumers in the region and beyond. Research of consumer needs, consequent marketing strategies, as well as the continuous development of new, and innovation of existing products have secured the leading market positions of these brands in the region.
beverages introduction
CEDEVITA Synonymous with in-home healthy refreshment in the region. During its 40 years of existence, many generations have grown up with Cedevita, which has successfully expanded its product portfolio to other objectives and categories, such as teas and candies.
at l a n t i c g r u p a
company overview 2015
COCKTA A cola drink that was born different and has conquered all generations in its 62 years of existence. The secret of the special Cockta taste lies in the unique blend of eleven herbs and the special aroma of dog rose combined with the freshness of lemon and orange flavours. Despite its long tradition, Cockta has become an innovative brand in the last few years by launching new, special tastes.
DONAT Mg A natural multifunctional mineral water with the highest level of magnesium in the EU, clinically proven to help regulate digestion. Its incomparable composition distinguishes Donat Mg world-wide. Donat Mg with over 400 years of tradition alleviates the problems of modern life such as heartburn, muscle cramps, balances the proportion of acids and bases in the body,... Since 1908 NATURA SANAT. DONAT Mg.
MULTIVITA products are actively present in markets of Serbia, Bosnia and Herzegovina, Croatia, Montenegro and especially Russia. Multivita effervescent tablets are dietary supplements (diet products) ideal for meeting the daily vitamin and mineral needs which are hard to meet in an everyday diet. The Multivita vitamin instant drink offers an excellent refreshment solution for every day and for every occasion.
food & beverages beverages
45
beverages introduction
AT L A N T I C G R U P A I S A R E G I O N A L P L AY E R O N T H E W AT E R M A R K E T W I T H P R O D U C T I O N P L A N T S I N S L O V E N I A , C R O AT I A A N D S E R B I A , W H E R E W E B O T T L E M I N E R A L A N D S P R I N G W AT E R S F R O M I N TA C T N AT U R E . A L L A G W AT E R S H AV E A V E R Y L O N G T R A D I T I O N .
KARAĐORĐE First records of the spring of Serbian Karađrođe go way back to 1719. Besides heritage, their origin is also proof of quality. SERBIA
46
food & beverages beverages
TIHA & TEMPEL Slovenian water brands Tiha and Tempel come from Rogaška Slatina, birthplace of the legendary Donat Mg.
SLOVENIA
KALA & KALNIČKA Kala and Kalnička are hidden in the deep forests beneath the Croatian mountain of Kalnik.
CROATIA
QUENCHING YOUR THIRST WHEREVER YOU ARE
at l a n t i c g r u p a
company overview 2015
beverages sales
No.1
SALES BY COUNTRIES 9.7 % b& h
mac mne aut ita o t h er us a ch g er kv swe
16.0 % se r
8.6 % 2.7 % 2.4 % 1 .0 % 0.8 % 0.5 % 0.4 % 0.2 % 0.2 % 0.2 % 0.2 %
V I D I N R E TA I L I N S L O V E N I A , C R O AT I A , B&H, AND SERBIA VID IN HORECA I N C R O AT I A FOOD ADDITIVES IN B&H AND SERBIA
No.2
5.5 % rus
COLA IN SLOVENIA
35.9 % cro
24.2 % sl o
S A L E S B Y C AT E G O R I E S vi tamin in s tan t d r i n ks
37.2 %
fun ct io n al d r i n ks
25.1 %
csd
21.8 %
bo tt led wat er
6.0 %
t eas
3.9 %
can d ies
3.7 %
ot her
2.3 %
s o u r c e : i n t e r n a l a g data
at l a n t i c g r u p a
company overview 2015
HIGHLIGHTED MARKETS REPRESENT AT LEAST 3 PERCENT SALES IN SBU STRUCTURE
food & beverages beverages
47
b e v e r a g e s h i g h l i g h t s 2014
BEVERAGES 000 LITRES IN 2014
176,519
C O C K TA H A S T H E FUTURE IN MIND AND INTRODUCED ITS R-PET BOT TLE S MADE FROM 50% RECYCLED PLASTIC
C O C K TA R E TA I N E D I T S P O S I T I O N S WITHIN THE COLA SEGMENT IN S LO V E N I A , C R O AT I A , B O S N I A A N D SERBIA ACCORDING TO NIELSEN R E TA I L PA N E L
CAGR 000 LITRES 2010-2014
2.0%
D O N AT M g S O L I D I F I E D I T S G LO B A L S T R AT E G Y - I N 2 0 1 4 L A U N C H E D I N UNITED KINGDOM
C O C K TA D E L I G H T E D T H E B R I T I S H F I N A N C I A L T I M E S A N D C A M E F O U RT H I N T H E I R C O L A TA S T E T E S T. I N T H E I R O P I N I O N I T I S P R O B A B LY T H E B E S T C O L A I N T H E WORLD
30
D O N AT M g I S S O L D I N 3 0 C O U N T R I E S D O N AT M g H A D A G R E AT S TA RT TO 2014 AS IT REACHED ITS HIGHEST M A R K E T S H A R E O N C R O AT I A N A N D S LOV E N I A N M A R K E T S S I N C E 2011
F O R T H E 2 ND Y E A R I N A R O W C O C K TA B R A N D S T R E N GT H I N D E X O U T P E R F O R M E D C O C A C O L A’ S I N S LOV E N I A
D O N AT M g W E N T D I G I TA L B Y L A U N C H I N G I T S D O N AT M g MOMENTS MOBILE APP
I N R U S S I A D O N AT M g I M P R O V E D O V E R A L L B R A N D S T R E N GT H B Y I N C R E A S I N G LEVELS OF BRAND RECOGNITION AND EXPERIENCE
48
food & beverages beverages
at l a n t i c g r u p a
company overview 2015
b e v e r a g e s h i g h l i g h t s 2014
C E D E V I TA R E A C H E D I T S H I G H E S T M A R K E T S H A R E I N R E TA I L O N C R O AT I A N A N D S LO V E N I A N M A R K E T S SINCE 2012
2014
D O N AT M g : A Y E A R O F PA C K A G I N G & C O M M U N I C AT I O N T R A N S F O R M AT I O N , M E D I C A L I S AT I O N A N D I N T E R N AT I O N A L I S AT I O N C E D E V I TA’ S N E W S K U S ( 7 5 G A N D 150G) MADE SIGNIFICANT SUCCESS IN S E R B I A C O N T R I B U T I N G TO C E D E V I TA’ S MARKET SHARE GROWTH
P U C P U C N E W B R A N D L AU N C H S U R PA S S E D E V E N T H E M O ST O PT I M I ST I C S A L E S E X P E C TAT I O N S W I T H 1 . 3 M I L L I O N P I E C E S S O L D I N C R O AT I A
D O N A T M g W A S R E W A R D E D W I T H 1 2 P R I Z E S I N 2 0 1 4 - T H E H E A LT H Y N U T R I T I O N AWA R D F O R T H E B E S T M I N E R A L WAT E R I N R U S S I A , T H E G O L D E N E F F I E AWA R D F O R C O M M U N I C AT I O N E F F E C T I V E N E S S I N S LO V E N I A A N D T H E G O L D Q U I L L AWA R D F O R B E S T S T R AT E G I C P L A N N I N G B Y I A B C ( I N T E R N AT I O N A L A S S O C I AT I O N O F B U S I N E S S C O M M U N I C ATO R S ) I N S A N F R A N C I S C O
C E D E V I TA - N E W H O R E C A PA C K S L A U N C H C O N T R I B U T E D TO G R E AT S A L E S R E S U LT S A C R O S S T H E R E G I O N
at l a n t i c g r u p a
company overview 2015
IN 2014 BOTH KALA AND KALNIČKA ACHIEVED THE HIGHEST MARKET S H A R E S E V E R O N T H E C R O AT I A N M A R K E T. E V E N M O R E , K A L A R E A C H E D T H E 3 RD P O S I T I O N I N T H E S T I L L WAT E R S S E G M E N T AT T H E E N D O F 2014
food & beverages beverages
49
c e d e v i ta p o r t f o l i o
F R E S H D O S E O F V I TA M I N S F R E S H D O S E O F E N E R G Y
CEDEVITA
CEDEVITA TEA
Smart and functional refreshment with pure indulgent taste. Various and convenient packaging for every occasion, at home, on the go, or in your favourite bar.
Among the 14 great flavours, everyone can find something for themselves. For the biggest tea aficionados there are maxi packages of 40 filter bags.
NATURAVITA The well-known Uvin H Tea is the flagship NATURAVITA tea that has been the most famous and best-selling urological tea on the market, whose tradition dates back to 1977.
MULTIVITA
CANDIES Cedevita Candies are multivitamin candies with a long-standing tradition and high quality.
50
food & beverages beverages
at l a n t i c g r u p a
company overview 2015
c o c k ta p o r t f o l i o
C O C K TA . C R E AT E D D I F F E R E N T.
COCKTA CLASSIC
COCKTA LIME + GINGER
COCKTA EASY (WITH STEVIA)
COCKTA BLACK TONIC
The secret of the special Cockta taste lies in a unique blend of eleven herbs, with the extract of dog rose providing its characteristic aroma, while its incredible freshness comes from lemon and orange flavours.
A hot new refreshing combination in Cockta’s collection of flavours. Cockta Plus Lime & Ginger brings you spicy and daring new refreshment! Created for even more flavour, created for flavour plus!
Cockta Easy is a light sugar-free Cockta, full of taste! It contains no sugar. An easy mixture of bubbles and lemon is refreshing and ideal for hot summer days.
This new revolutionary flavour is a combination of gently bitter tonic and the legendary Cockta recipe with added caffeine. The exclusive bottle is made of 100% recycled black glass.
COCKTA ROSSA
COCKTA MANDARINE
COCKTA CHINOTO
Created to be wild and daring, for even more flavour! The new Rossa with fruit juice is a unique refreshment for anyone who wants that something special. Daring, unforgettable, and like the name says, created to impress!
Tasty Mandarine in combination with the flavour of Cockta.
The distinctive mildly bitter flavour awakens your taste buds while its pleasantly acidic freshness fills you up with energy.
NEW
C O C K TA C R E AT E D DIFFERENT at l a n t i c g r u p a
company overview 2015
food & beverages beverages
51
w at e r s p o r t f o l i o
REFRESH YOUR LIFE
DONAT Mg Donat Mg is a natural multifunctional product. It is an excellent laxative and a natural agent that helps soothe heartburn, improves the metabolism and digestive system, compensates for a lack of magnesium, enriches the body with minerals, balances the proportion of acids and bases in the body, as well as taking care of the electrolyte balance.
SERBIA
SLOVENIA
CROATIA
KARAĐORĐE
TEMPEL & TIHA
KALA & KALNIČKA
Karađorđe natural mineral water, with or without added carbon dioxide, is an appropriate and healthy mineral supplement to your daily diet.
Tempel is a carbonated mineral water from Rogaška Slatina with more than 100 years of existence. Tiha is an extremely pure natural mineral water.
Kala, natural spring water, and carbonated mineral water Kalnička, are the youngest water brands in the AG water family, arising from Izvori Kalnika spring sources.
D O N AT M g MORE THAN MAGNESIUM 52
food & beverages beverages
at l a n t i c g r u p a
company overview 2015
savoury spreads
SAVOURY SPREADS SBU Savoury Spreads offers handy and nutritious meals for all occasions, especially ideal when you lack time. Argeta, the SBU’s flagship brand, is a modern, high quality, and innovative brand of premium savoury spread products, present in more than 20 countries worldwide. Montana offers a range of delicious sandwiches, available in Croatia, Slovenia and Serbia. Granny’s Secret is about traditional recipes and preparation, the best grown wild fruits and vegetables without added preservatives. Present in over 25 markets worldwide.
savoury spreads introduction
ARGETA Argeta is a premium savoury spread brand in the region, made from top-quality raw materials and seasoned with all natural spices, without added preservatives. Its outstanding quality has been proven by mothers, the strictest jury, in the 2013 “Approved by Moms” campaign as well as numerous quality awards (Superior Taste Award, Best Buy). In its more than 55 years of existence, Argeta has become a household necessity in the SEE region and has achieved remarkable success in other European countries. The Argeta brand portfolio consists of different sub-brands, each with its own target group.
at l a n t i c g r u p a
company overview 2015
MONTANA Montana has been synonymous with tasty sandwiches for 16 years in Croatia and is available at more than 1.000 points of sale. It is also available in Slovenia and Serbia. Montana sandwiches are prepared from the best quality ingredients, just like home-made sandwiches, but under perfect sanitary conditions. That is why they are an ideal choice to satisfy hunger while travelling.
GRANNY’S SECRET Granny’s Secret products are made at the base of Mount Kopaonik, where great natural cuisine is cherished, where tradition and modernity are interlaced, and where the tradition of grandma’s kitchen is still very much alive. We simmer our food slowly at temperatures below 50 degrees Celsius, thus preserving all the best from the fruits. Everything is 100% natural, without preservatives, artificial colours or aromas. We make our food with love and care, according to old, traditional, all natural recipes that our grandmothers and their grandmothers used.
AMFISSA Brand Amfissa represents the concept of Mediterranean cuisine, which has become a synonym for a healthy and quality food among nutritionists. Product range combines pickled vegetables: olives, pickles, roasted peppers, ajvar, capers, peppers, dried tomatoes and mushrooms. The main products are prime quality olives, picked in the area of the Greek region of Amfissa. Products Amfissa are currently available in Serbia, Bosnia and Herzegovina and Montenegro.
food & beverages savoury spreads
55
savoury spreads sales
No.1
SALES BY COUNTRIES 9.3 % mac
8.2 % kv
9.5 % se r
5.2 % o t h er 1 .9 % mne 1 .8 % ita 1 .0 % uk 0.4 % es p 0.1 %
11.0 % cro
11.7 % au t
SPREADS IN SLOVENIA, B&H, AUSTRIA AND KOSOVO
No.2
3.8 % rus 3.8 % swe
SPREADS IN C R O AT I A A N D SWITZERLAND
3.8 % ch
15.2 % sl o
18.6 % b &h
S A L E S B Y C AT E G O R I E S meat s p read s
81.6 %
fi sh sp read s
18.4 %
s o u r c e : i n t e r n a l a g data fo r s prea ds c at eg o ry
56
food & beverages savoury spreads
HIGHLIGHTED MARKETS REPRESENT AT LEAST 3 PERCENT SALES IN SBU STRUCTURE
at l a n t i c g r u p a
company overview 2015
s av o u r y s p r e a d s h i g h l i g h t s 2014
A R G E TA T O N N E S I N 2 0 1 4
OVER
10,816 1.9 MIO
A R G E TA R E C O R D E D B E S T MARKET SHARES EVER IN ALL MONITORED COUNTRIES
M O N TA N A S A N D W I C H E S I N 2 0 1 4
A R G E TA C A G R T O N N E S 2010-2014
3.1%
M O N TA N A 0 0 0 U N I T S I N 2 0 1 4
2,036 M O N TA N A C A G R 0 0 0 UNITS 2010-2013
0.3% at l a n t i c g r u p a
company overview 2015
A R G E TA C H A N G E D T I N PA C K A G I N G INTO 100% REC YCLABLE ALU C AN PA C K A G I N G , W H I C H G E N E R AT E S 3 5% L E S S WA ST E PAC K AG I N G O N T H E MARKET
A R G E TA H A S C H A N G E D I T ’ S P R O D U C T S LO O K A N D L AU N C H E D N E W, C O N U S M E R F R I E N D LY » E A S Y- P E E L« O P E N I N G
A R G E TA I S T H E N O. 1 S E L L I N G S P R E A D S B R A N D O N A U S T R I A N MARKET
NE
W! A R G E TA Č A J N A PAT E L A U N C H I N C R O AT I A H E L P E D A R G E TA TO B E C O M E T H E N O. 2 PAT E I N T E R M S O F V O L U M E A N D VA LU E
GRANNY’S SECRET IS THE NEW BRAND IN THE PORTFOLIO M O N TA N A’ S N E W D E S I G N L A U N C H H E L P E D I M P R O V E M O N TA N A’ S I M A G E A N D S A L E S O N T H E S LOV E N I A N MARKET
food & beverages savoury spreads
57
THE GOOD SIDE OF BREAD
a r g e ta / m o n ta n a p o r t f o l i o
ARGETA
ARGETA JUNIOR
MONTANA TRIANGLE
Argeta meat and fish spreads of different kinds of flavours are handy and nutritious meals for all occasions. Argeta spreads are made from top quality natural ingredients, in modern production facilities with the following certificates (ISO 9001, ISO 14001, HALAL). Argeta spreads have no added preservatives. A great solution for a tasty and fresh meal in a matter of minutes, that leaves you much more time for the people you love most.
Argeta Junior spreads have a milder, less spicy taste, making them particularly popular with children. They are produced from high quality ingredients, seasoned with natural spices and produced without preservatives. They also do not contain any flavour enhancers and are 100% natural. A special treat for children is a product extension Argeta Snack - a combination of spreads and grissini that you can take with you anywhere you go.
Montana Triangle sandwiches as a tasty and nourishing meal available in different flavours, are an ideal meal on the go or for pure enjoyment in accordance with the principles of proper nutrition.
MONTANA CLASSIC Montana Classic version of a sandwich in buns like a homemade sandwich as a version of the most popular shape of sandwiches in our region.
MONTANA VENDING Montana Vending sandwiches, specially designed to fit into vending machines, to grab and go in places where there are not many other options.
58
ARGETA EXCLUSIVE
ARGETA DELIGHT
Argeta Exclusive is Argeta’s prestige line, dedicated to those who know how to enjoy life, and love to indulge in gourmet delights. Every year in the winter festive season, a new limited edition Exclusive flavour is prepared in cooperation with chefs from excellent restaurants in the area, which thus re-affirms the quality of the Argeta spreads. This year’s Argeta Exclusive, deer spreads with pistacchios, was prepared by the wellknow chef Alessandro Gavagna, who pampers his guests in the Michelin-awarded restaurant La Subida in Italy.
Argeta Delight spreads contain 30% less salt and fat and are 100% natural, made of high-quality ingredients. Just perfect for a light snack! You can choose between chicken, turkey and tuna spread. Every day has its own delight. For a joyful life without a guilty feeling.
food & beverages savoury spreads
at l a n t i c g r u p a
company overview 2015
granny’s secret / amfissa portfolio
JAMS
NEW
Granny’s Secret Homemade Jams and butters are our pride for several reasons: they are prepared according to traditional recipes, using only exclusively fresh fruits, and no preservatives, artificial colours or flavours. The main ingredients are fruit and sugar cooked at low temperatures, thus preserving all nutritional values and vitamins from fruits. They are simply a promise of a good day.
JUICES
NEW
Only the best handpicked fruits can be really refreshing and healthy. Granny’s Secret Juices are 100% natural and maximally preserve the natural features of fruits. No sugar added, while white grapes are used as a sweeter. When a juice is more than just a juice.
THE SECRET SHARED WITH EVERYONE
AJVAR
NEW
Following original traditional recipes passed down by grandmothers, only top quality freshly hand-picked pepper is chosen. It is slowly cooked and roasted for about 4 hours. More than 4 kilograms of roasted peppers are needed for one kilogram of delicious Granny’s Secret Ajvar. Malidzano, Pinjur, Ljutenica, Ajvar with Eggplants are other members of Granny’s Secret vegetable products that will satisfy demanding gourmands.
AMFISSA
NEW
Mediterranean cuisine has become a synonym for a healthy and quality food. This concept represents Amfissa. Its product range combines pickled vegetables: olives, pickles, roasted peppers, ajvar, capers, peppers, dried tomatoes, mushrooms.
at l a n t i c g r u p a
company overview 2015
food & beverages savoury spreads
59
baby food
BABY FOOD Bebi brand was born almost forty years ago as a baby cereals brand. Since then Bebi’s R&D Department is constantly developing new products and expanding the portfolio to other baby food categories. Product quality and safety are the most important guidelines for Bebi’s R&D, so only natural high quality ingredients are used in our production. Bebi products do not contain artificial aromas and colours, preservatives or GMOs. Bebi provides well-balanced baby nutrition since the first days of your baby’s life. We can offer the best solution for every mom who is looking for the best for her baby.
baby food sales
No.1
SALES BY COUNTRIES 78.2 % rus
BABY CEREALS IN UKRAINE BABY BISCUITS IN LITHUANIA
9.4 % uk r
No.2
12.4% o t h er
BABY CEREALS AND BABY TEAS IN LITHUANIA
SALES BY BRANDS b a b y cereals
74.9 %
milk fo rmu la
11.9 %
b a b y b iscu it s
5.3 %
b a b y wat er
4.2 %
b a b y t eas
2.8 %
b a b y j ar s
0.5 %
b a b y j u ice
0.5 %
s o u r c e : i n t e r n a l a g data
at l a n t i c g r u p a
company overview 2015
HIGHLIGHTED MARKETS REPRESENT AT LEAST 3 PERCENT SALES IN SBU STRUCTURE
food & beverages baby food
63
b a b y f o o d h i g h l i g h t s 2014
BEBI TONNES IN 2014
9,794
I N L I T H UA N I A , B E B I H O L D S T H E N O.1 POSITION IN BABY BISCUITS AND NO.2 POSITION IN BABY CEREALS
CAGR TONNES 2010-2014
8.6%
B E B I M A I N TA I N E D I T S M A R K E T S H A R E S I N B A B Y C E R E A L S I N RUSSIA
B E B I M A I N TA I N E D T H E L E A D I N G P O S I T I O N I N T H E B A B Y C E R E A L S S E G M E N T I N UKRAINE
64
food & beverages baby food
at l a n t i c g r u p a
company overview 2015
T H E B E S T S TA R T T O A H E A LT H Y F U T U R E
bebi portfolio
BEBI CEREALS
BEBI BISCUITS
The wide range of Bebi Cereals offers a diverse and well-balanced baby food that should be included in your baby’s daily menu. Bebi cereals are enriched with a vitamin-mineral complex (13 vitamins, 4 minerals). They are easily absorbed and help babies grow healthy and happy. After changing the brand architecture and portfolio redesign Bebi cereals are now presented under the brand name Bebi Premium and consist of several segments – Low-Allergenic, Active Day, Good Night, In-Between, and for Babies After 12 Months.
Bebi Biscuits “Bebiki” with vitamins and minerals are the perfectly balanced product, preparing babies for “adult” food and developing their chewing skills. The Bebiki Biscuit recipe was developed bearing in mind the nutritional requirements of babies 6 months old and older. Bebiki “Gluten Free” is a unique product.
INFANT MILK FORMULA
BEBI TEAS Bebi Tea is a very healthy and tasty drink for babies, containing specially selected herb and fruit mixes, bringing maximum benefits to the baby. Bebi teas come in four tastes on the Russian and CIS markets. Produced in Germany, all Bebi Teas undergo strict raw material control and are of the highest quality.
at l a n t i c g r u p a
company overview 2015
Bebi IMF is produced in Denmark and meets the highest raw materials quality requirements, ensuring special Baby Food quality. Bebi IMF ensures healthy growth and harmonious baby evolution. It is developed according to current scientific research and existing international recommendations.
food & beverages baby food
65
sports & functional food
SPORTS & FUNCTIONAL FOOD SBU Sports and Functional Foods specializes in the development, production and sale of a wide portfolio of food for athletes, including recreational sports and healthy food products. Over thirty years of tradition and a leadership role in the industry have resulted in various functional lines under the leading brands Multipower, Multaben and Champ. In order to meet the specific needs of sports food consumers, special distribution channels were developed: fitness centres, sports shops, drugstores and pharmacies, covering over 35000 outlets across Europe.
sports & functional food introduction
MULTIPOWER The leading European sportsfood brand, a necessity for everyone in active training. The broad range of highly functional Multipower products facilitates the realization of training goals with the aid of easy-to-digest and high-value combinations of proteins, amino acids, vitamins, with or without carbohydrates and a whole range of other top-quality essential nutrients required for sports. Multipower adapts to the individual needs of training and meets the needs of the user through these main segments.
at l a n t i c g r u p a
company overview 2015
MULTABEN A group of functional food products for the purpose of supporting weight loss, balance of the organism and personal well-being. According to its functional purposes, Multaben is categorized as a dietary brand.
CHAMP A daily nutritional support system for younger persons who live and work intensely and whose free time and time spent at work is intertwined with physical and sports activities for which it is necessary to optimise the metabolic functions of the organism. The product offer is conceptualized according to functional segments depending on the intensity and nature of activities which in the end result in a specific effect.
FEED YOUR INNER CHAMPION
food & beverages sports & functional food
69
sports & functional food sales SALES BY COUNTRIES 42.2 % ot h er
9.2 % ch 2.9 % aut 2.1 % es p 2.0 % rus 1 .1 % cro 0.5 % s w e 0.5 % s l o 0.1 %
No.1 SPORTS NUTRITION IN GERMANY DIETETIC PRODUCTS IN GERMANY
4.9 % uk
39.6 % ge r
4.0 % ita
SALES BY BRANDS pr iv at e la b el
38.6 %
mu lt ip ow er
28.9 %
ch amp
15.3 %
ot her
9.3 %
mu lta b en
7.9 %
s o u r c e : i n t e r n a l a g data
70
food & beverages sports & functional food
HIGHLIGHTED MARKETS REPRESENT AT LEAST 3 PERCENT SALES IN SBU STRUCTURE
at l a n t i c g r u p a
company overview 2015
s p o r t s & f u n c t i o n a l f o o d h i g h l i g h t s 2014
38
A G M A I N TA I N E D T H E L E A D E R P O S I T I O N O N THE GERMAN SPORTS NUTRITION MARKET
M U LT I P O W E R - E U R O P E A N B R A N D FOR 38 YEARS
M U LT A B E N I S A L E A D I N G D I E T E T I C S B R A N D I N T E R M S O F V O L U M E I N GERMANY
M U LT I P O W E R A L M O S T D O U B L E D T H E M A S S M A R K E T S A L E S A N D IMPROVED DISTRIBUTION
at l a n t i c g r u p a
company overview 2015
RE-CHARGE DRINK - 2014 MEN’S RUNNING AWARDS GOLD WINNER
food & beverages sports & functional food
71
FEED YOUR INNER CHAMPION
m u lt i p o w e r / m u lta b e n / c h a m p p o r t f o l i o
MULTIPOWER SPORTSFOOD
CHAMP
Before, during, or after training, as a food supplement or a replacement, Multipower offers tasty and highly functional products in convenient packaging in different forms: ready-to-drink drinks, protein powders for preparation of shakes mixed with water or milk, bars, capsules, ampules.
Champ products are grouped in three different lines: • Muscle, for engaging in activities that require the intensive work of muscles or a strengthened muscle mass, • Body Shape, physically active and sports persons who wish to decrease their intake of calories, • Energy, supplies the organism with required quality energy and hydration for successful endurance of an active day.
MULTABEN According to their functional purpose, these products are divided into two lines: • Balance Bars, a tasty wellness bar that helps the body and spirit to preserve balance and vitality • Figur, a complete meal replacement in various forms envisioned as a healthy diet with emphasis on the protein base including recommended doses of vitamins, minerals and fibres.
72
food & beverages sports & functional food
at l a n t i c g r u p a
company overview 2015
pharma & personal care
PHARMA & PERSONAL CARE SBU Pharma and Personal Care integrates three complementary business activities: specialized medical products stores - Farmacia pharmacy chain, food supplements, and production of OTC products and cosmetics.
personal care introduction
PLIDENTA Its long-standing leading tradition on the Croatian market and our own know-how, together with modern production and management methods, as well as professional employees, put Plidenta among the leading Croatian brands, which continuously increase their influence on the market. Plidenta has maintained its leading position on the market due to the coherent implementation of constant technological, market and marketing innovations. The most important features in this process are the emotional tie and overall experience of customers when buying, using and consuming Plidenta. All these features are responsible for Plidenta’s long-term growth and stability and they also imply certain advantages that foreign producers cannot achieve, regardless of the power of their capital and global brands.
at l a n t i c g r u p a
company overview 2015
ROSAL Rosal is a renowned Croatian brand in the cosmetics segment, with a long lasting and successful tradition on the market. All products from the Rosal assortment have been dermatologically tested and created according to the pharmaceutical principles, creation of formulas and modern technology. The products are divided into categories according to functionality: facial care, hand care, nail care, lip care and universal care.
MELEM Melem is an original Croatian cream which acts as prevention - intensely nourishes and improves the general condition of the skin, restores its suppleness and elasticity, softens dry skin all over the body and forms a protective layer that protects the skin from cracking. It has therapeutical effect - Melem rejuvenates the skin and reduces skin problems with a reliable revitalizing action.
W E TA K E CARE OF YOUR BEAUTY
pharma & personal care
75
pharma introduction
FIDIFARM The Fidifarm portfolio of OTC medicines includes products with different indications. During the process of production, registration, patient safety and quality control, the medicines must, just like prescription medications, pass tests that guarantee effectiveness and safety for patient use. They are only available in pharmacies. OTC medicines are used to prevent the development of illnesses, but also as a part of a comprehensive approach to medical treatment, and are becoming widely accepted, both amongst users, as well as professionals.
at l a n t i c g r u p a
company overview 2015
DIETPHARM Dietpharm is the leading regional producer of food supplements and vitamin products. Dietpharm offers a range of more than 80 products which are the result of carefully selected raw materials, highly developed technology and highest standards consistent with the strictest European and global requirements. With its name and reputation, but also with constant laboratory control, Dietpharm guarantees the top-quality composition, purity and organic origin of raw materials.
FARMACIA Croatia’s largest private chain of pharmacies and specialised shops for medicines and food supplements. Our strategic goal is to further develop a pharmacy chain that is organised according to the highest standards of the profession, with a quality that is well-recognized by patients.
W E TA K E CARE OF YOUR H E A LT H
pharma & personal care
77
personal care sales SALES BY COUNTRIES 4.5 % ot h er 17.3 % b& h
4.0 % mac 2.2 % s l o 0.6 % mne 0.5 % ch 0.3 % g er 0.3 % rus 0.1 %
3.4 % s er
No.1 TOOTH CARE AND LIP CARE I N C R O AT I A
No.2 BODY CARE I N C R O AT I A LIP CARE IN SERBIA
67.4 % cro
3.4 % ita
SALES BY BRANDS pl id en ta
30.1 %
ro s al
23.8 %
ot h er
21.1 %
melem
14.6 %
pr ivat e la b el
10.3 %
s o u r c e : i n t e r n a l a g data
78
pharma & personal care
HIGHLIGHTED MARKETS REPRESENT AT LEAST 3 PERCENT SALES IN SBU STRUCTURE
at l a n t i c g r u p a
company overview 2015
pharma sales SALES BY COUNTRIES 9,0 % ru s
8,3 % s er 2, 6 % b &h 2, 4 % o t h er 1 , 9 % mac 0, 6 % k v 0, 4 % mne 0, 3 % s l o 0, 1 %
No.1 FOOD SUPPLEMENTS I N C R O AT I A
82,8 % cro
S A L E S B Y C AT E G O R I E S fa rmacia
71,4 %
diet p harm
15,0 %
mu lt ivita
9,2 %
ot her
4,1 %
fi d ifarm
0,3 %
s o u r c e : i n t e r n a l a g data
at l a n t i c g r u p a
company overview 2015
HIGHLIGHTED MARKETS REPRESENT AT LEAST 3 PERCENT SALES IN SBU STRUCTURE
pharma & personal care
79
p h a r m a & p e r s o n a l c a r e h i g h l i g h t s 2014
PERSONAL CARE 000 ITEMS IN 2014
9,093 PHARMA 000 ITEMS IN 2014
4,696 PHARMA CAGR 000 ITEMS 2010-2014
8.5% 80
pharma & personal care
N E VA I S T H E C AT E G O R Y LEADER IN LIP CARE C AT E G O R Y I N C R O AT I A , H O L D I N G T H E N O.1 POSITION WITH ITS 2 BRANDS, ROSAL LIP BALM AND MELEM
DESPITE FIERCE COMPETITION, P L I D E N TA M A N A G E D TO K E E P I T S MARKET LEADER POSITION IN C R O AT I A
ROSAL LIP BALM LAUNCHED 2 NEW SKUS UNDER THE NAME INKREDIBLE C O LO R S, O F F E R I N G I N T E N S I V E C A R E A N D LO N G L A ST I N G C O LO R
7
FA R M A C I A O P E N E D 7 N E W P H A R M A C I E S R E A C H I N G A TOTA L NUMBER OF 73 IN 2014
DIETPHARM HOLDS MARKET LEADER POSITION WITHIN FOOD S U P P L E M E N T S M A R K E T. T H E B R A N D I S M O S T S U C C E S S F U L I N M A G N E S I U M , V I TA M I N S F O R E Y E S A N D H E M O R R H O I D S T R E AT M E N T S E G M E N T, W H E R E I T I S A M A R K E T L E A D E R . W I T H I N M U LT I V I T A M I N S S E G M E N T D I E T P H A R M I S 2 ND R A N K E D B R A N D
at l a n t i c g r u p a
company overview 2015
personal care portfolio
PLIDENTA
ROSAL FACE CREAMS
In its broad range of products, Plidenta offers toothpastes adapted to various needs, always ensuring the top quality demanded by its consumers.
The range of Rosal face creams intensively hydrates and regenerates all skin types, from dry and sensitive to normal. The perfect combination of active ingredients renews and deeply nourishes skin leaving it fresh and radiant. Dermatologically tested.
W E TA K E C A R E O F Y O U R B E A U T Y
ROSAL HAND CREAMS
ROSAL LIP BALM
Rosal Hands creams are specially developed to match different skin types: normal, dry and extra dry skin - so everyone can find the right formula for themselves.
Rosal Lip Balm lip care products, both basic care and balms that contain shine and colour pigments, are specially created to meet the demands of diverse daily lip care and protection. Since the skin on the lips is exceptionally thin and sensitive and inclined to dryness and cracking, all Rosal Lip Balm products contain UVA and UVB protection, Vitamins A and E and natural caring oils. Rosal Lip Balm INK(REDIBLE) coloured balms together with care also offer trendy colours for the lips!
ROSAL FAMILY Rosal family universal cream line is developed for the face and body. It offers intensive moisturising care for all skin types.
MELEM Melem through daily use nourishes the skin, making it resistant to external influences. It can be used on the skin and mucous membranes, regardless of the age of the consumer because it contains no alcohol, preservatives, perfumes, silicones, corticosteroids or antibiotics. The Melem portfolio includes different practical packaging of Melem original cream and Melem lip balm. New line, Melem Pharma, with its farmaceutical formulas fights against atopic dermatitis and acute skin irritations.
at l a n t i c g r u p a
company overview 2015
pharma & personal care
81
B E C A U S E T H E B O D Y R E C O G N I Z E S W H AT ’ S T H E B E S T
pharma portfolio
DIETPHARM The Dietpharm portfolio includes specially formulated vitamin and mineral preparations, food supplements containing herbal extracts, as well as numerous medicinal substances of natural origin. Dietpharm products contain no genetically modified ingredients. In 2015 Deitpharm successfully launched Ideal Slim, Centravit Energy Direkt and Floradix Kalcij, magnezij i cink.
FIDIFARM OTC medicaments under the umbrella name Fidifarm appeared for the first time in 2009. The first medicament under the Fidifarm name was C 1000, while other medicaments followed during 2010. Our idea was not to develop Fidifarm as a brand, but to make each of our medicaments a brand of its own. In 2014. Fidifarm launched two new drugs – Fidiprofen Flu and D-vital 25.000 IU.
MULTIVITA Multivita effervescent tablets are ideal for meeting daily vitamin and mineral needs which are hard to meet in an everyday diet. Multivita’s Vitamin C has been present on the Russian market for over 15 years, and can be found in over 70% of pharmacies in Russia.
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pharma & personal care
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company overview 2015
ATLANTIC GRUPA D.D. Miramarska 23 10000 Zagreb, Croatia Information desk tel. +385 1 2413 900 fax. +385 1 2413 901 mail. grupa@atlanticgrupa.com