ESSENTIAL PULSE CINEMAS
BEATING BIG TVs HANDS DOWN Director of Sales and Marketing at Pulse Cinemas, Simon Schino explains how Screen Research and Sim2 are the best way to deliver ‘big screen’ true home cinema and media room experiences.
In recent times some major manufacturers and a few niche ones have introduced various takes on ‘super-sized’ TVs, offering 100in screens and promising to deliver media room and home cinema solutions. At Pulse Cinemas, however, we firmly believe that pound for pound, the best way to get an easy to install big screen experience is the combination of a projector screen and a projector. Not from just any projector and screen of course, we have the best in the business in Sim2 and Screen Research. Combining the
16 DECEMBER 2021
huge range available from Screen Research and the abilities of Sim2’s short-throw projectors provides better performance and a stronger price point than the ‘super-sized’ TV options. Right off the bat we can give you just one example from a myriad of possibilities that demonstrate the strength of our proposition here. A package drawn from the Pulse Cinemas’ line up could include a FDM-110-1.78UWB Screen Research unit with Décor Mask technology, using UWB ClearPix Ultimate White material, presented in 1.78 Widescreen TV (16:9) native aspect. Couple this with the latest innovation from Sim2 with its breakthrough Domino DTV S short throw model and you have an authentic big screen experience for around 13K end user price. This compares very well price point wise with the ‘high-quality’ super-size TV market and it delivers the full functionality and aesthetic advantages of Screen Research and its Décor Mask tech. If the customer wants to save even more, we can go with a Screen Sesearch CLF120-1.78-4WB 120in which is £2050 inc vat. a £4500 reduction from the Decor Mask model. Another option is a 120in ambient light rejection screen supplied by Sim2 (£7350).
For those unfamiliar with Décor Mask, this offers a fantastic opportunity for the customer to have any artwork of their choice on a cover that slides into place over the screen when not in use. The quality of the printing available here is phenomenal, so the product can add to the aesthetic value of the room. Super-sized TVs simply cannot compete when it comes to this type of class, yes some can display art-work and other idling technologies, but we can do that with a projector too if needed and a living room system deserves the chance to offer something that feels more organic and luxurious. Add to this the black flock finish for the frame itself and a Screen Research Décor Mask screen is a luxury item in a way a TV can never be and of course when it’s showtime the combination of Sim2 and Screen Research will out-class any super-sized TV on the market .
SENSATIONAL SIM2
The second part of this equation deserves some detail. Sim2 has developed a new concept for the short-throw projector sector hitting an impressive end-user price point of £6,995 inc VAT with the Domino DTV S. The system is easy to fit and is available to Pulse dealers right now in time for the peak buying season. Most
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