ESSENTIAL HABITECH
ULTIMATE OUTDOOR
Together, Samsung and Sonance will help you to deliver the quality of discreet high performance your clients will love
A lockdown-inspired surge in the value of garden spaces offers new opportunities for your skills, and we have the tools to help, says product manager Giovanni Scatola. According to a recent ONS survey, the pandemic has changed our relationship with the great outdoors forever. Locked out of airless trains and airconditioned offices, millions of new homeworkers have discovered the ‘wellness’ of wide-open spaces, with 76% of them nipping outside for a jog or a little Tai chi compared with 52% of those still hogtied to HQ. Last year a survey by Natural England confirmed the trend, reporting that 46% of respondents wanted to spend more time alfresco, and a whopping 90% agreeing that green spaces are good for mental health and wellbeing. No surprise then that
nearly half of the two thousand people surveyed recently by garden tool maker Stihl said that their garden had become more important to them during lockdown. And there’s plenty to suggest that this new love affair with green space is here to stay.
NEW GROUNDS FOR OPTIMISM
When 17% of businesses are advocating homeworking as a permanent feature, according to a Business Insights and Conditions Survey from late last year, the UK economy is unlikely to return to its pre-pandemic shape. And the change could be baked-in by Bank of England predictions of the strongest economic growth since 1941. Wherever you look, new market
dynamics are targeting the home as the pivot for a profound shift in the work/life balance. Factor in the fastest growth in house prices for seven years and enormous pent-up consumer demand fuelled by furlough cash, business loans and unrequited foreign holiday spending, and it’s clear where all the new post-Covid energy is pointing. In today’s home-centred reality, greater love for outdoor living galvanised by a rejuvenated spending splurge is recasting garden spaces as multifaceted playgrounds of social wellbeing. This means that the opportunities for your outdoor AV skills have never looked quite so rosy.
WINNING THE NEW SPACE RACE
Amid rocketing demand for expensive mancaves, garden offices, outdoor kitchens and gazebos, we’ll be ready to supply the AV that completes the new living landscape. Maximise your outdoor video design with Samsung’s ‘The Terrace’ TVs, which offer the latest Samsung 4K QLED smart technology for exceptional clarity and brightness, turning everyday viewing into an epic entertainment experience, even on the sunniest of days. Available from Habitech in 55, 65 and 75-in sizes, The Terrace partners beautifully with the other brand leader in our outdoor line-up. Sonance gives you unrivalled all-weather performance for every project - bar none. No other brand will meet your design objectives as perfectly with the widest and most accomplished range of discreet audio options in its 40-year history. Samsung’s ‘The Terrace’ TVs will turn everyday viewing into an epic entertainment experience, even on the sunniest of days
16 JULY 2021
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