ESSENTIAL PULSE CINEMAS
INCREDIBLE KALEIDESCAPE UPGRADE PROGRAM! Under a complete revamp of the company’s trade-up program (formerly restricted to the Premiere line) Kaleidescape and Pulse Cinemas have revealed details of a new upgrade program which covers its entire line of products.
Driven by a commitment and desire to support all Kaleidescape’s customers, the new Kaleidescape Upgrade Program offers dealers and end users the opportunity to upgrade any working products to a new unit from the range with discounts of up to 25%. The whole program is from one easy-to-use system, controlled and administered via Kaleidescape’s dealer extranet site (https://extranet.kaleidescape.com/index. php). The process is straightforward, meaning tasks such as executing each upgrade, creating quotes and setting up logistics for getting the old stock and new stock to the right place, is all handled from within the site.
18 JULY 2021
Simon Gibbs, Technical Sales Support Manager for the brand here at Pulse Cinemas, says, “We are really excited about this new initiative. It is a fantastic sales tool for dealers to revisit every single one of their existing Kaleidescape customers and talk about an upgrade. The program is valid for every product in the range subject to a few terms and conditions and allows dealers to support and engage with every customer and every product. Comprehensive and powerful, just like the Kaleidescape system itself.” Much of the impetus for this new approach has come from the new management team, which took over the day-to-day running of the brand last year. Tayloe Stansbury was appointed as new chief executive officer and Norma Garcia-Muro joined as vice president of marketing. Tayloe’s CV includes time as interim CEO of Watermark Insights, as chief technology officer of Intuit, and as executive vice president of product and operations at Ariba. Norma has an impressive record as an entertainment industry innovator in the motion picture, home entertainment and premium cinema technology sectors. Norma was also an integral part of the launch of Dolby Cinema worldwide, and premium cinema experience at THX. Other posts Norma has held include
head of international marketing at Lucasfilm, and as director at Paramount Pictures Home Entertainment. This new team has delivered fresh ideas and an expanded ambition to deliver new ways to support Kaleidescape dealers and customers as well as create enhanced interaction between the two groups using the company’s extensive product line-up and internal logistical muscle. It is also important to note here that before joining the manufacturer, Tayloe was an enthusiastic and knowledgeable Kaleidescape customer, so he understands the desire of loyal customers to feel supported and cared for no matter what type of investment they have made. Pulse Cinemas agrees that Kaleidescape is a very special product, so underlines that any promotional support or upgrade programs should be special too, and that is the spirit within which the new trade up program has been created. Simon Schino, our Sales Manager for the brand, enthuses, “As the Kaleidescape range has evolved over the years with fresh introductions such as embracing 4K playback, significantly increasing storage sizes and introducing its own online store, there are many opportunities to upgrade customers to functionality they simply don’t have at the moment, offering a genuine upgrade in performance, with significant
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