ESSENTIAL TURNSTONE AV/VOGELS
SUPPORTING GREATER ENVIRONMENTAL AWARENESS James Attfield, MD of Turnstone AV, exclusive importer of Vogel’s AV Mounting Solutions into the UK, explains a new green initiative from the brand and some key products now and for the future. James has been involved in the supply and support of the Vogel’s brands for some considerable time, having formerly been part of the management team of Vogel’s UK subsidiary when a direct model was operating in the UK. Switching to the import model in 2013 through Turnstone AV, Vogel’s has continued to offer a high-quality approach to support products looking to match consumer trends and the needs of installers in its product ranges. Coming into existence in the early 70s, James points out that the company has blazed a trail and enjoyed introducing many firsts into the support category including the first speaker bracket, and the first wall bracket for TVs. Currently, the company is looking to take the lead in another area, that of raising the awareness of the need for greater consideration for the environment and taking steps within in its own approach to offer some improvements and leadership. James explains, “I am a strong believer in playing to your core strengths and Vogel’s has always been a company that breaks new ground and takes on the big challenges. We have a very strong range of products and installers know they can come to us for high-quality and strong customer support, but the brand is also taking a lead on environmental issues with some new initiatives.
46 JUNE 2022
“The brand is working in various ways to reduce its CO2 footprint examining the origin of the raw materials used in the manufacturing process and the way the products are produced.” James argues, “One way to reduce impact is to produce products so good that they last a very long time before needing to be replaced, and the brand definitely does that, however Vogel’s is also continually examining ways to make its manufacturing processes more sustainable. It was also recently announced that Vogel’s has developed fully recyclable packaging for some of its latest products. The approach means all EPS (Styrofoam) has been replaced by paper
pulp. Small changes like switching the bags that contain screws and other small components from plastic to paper go a long way when scaled up. This new packaging has been rolled out into the most recent products first, but the plan is to move through the rest of the ranges and make the changes there too.” In detail the new packaging approach is included on the new Comfort Series and will also be included on all new line ups for 2022, all packaging is 100% recyclable, and also the products themselves are manufactured with 95% less single use plastics.
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