ESSENTIAL AWE
THE TVs YOU NEED TO WATCH
AWE has built its reputation on supplying the best, most pioneering brands in the CI market. With TV technology taking some unexpected turns this year, Stuart Tickle, Managing Director of AWE, explains why AWE is proud to work with the industry’s most exciting innovators. At AWE, we’ve been in this game for over 80 years, so we have seen every major advancement in TV manufacturing during the company’s lifetime. However, I have been blown away by the incredible innovations we’ve seen come to launch in 2022. These are solutions that meet the real needs of integrators while satisfying the high expectations of customers too. We know that it’s not one-size-fits-all when it comes to professionally installed smart home technologies, especially as clients now look for solutions that can adapt with their
14 OCTOBER 2022
lifestyle. Clients want to invest in technology that can multitask, and today’s TVs often need to tick multiple boxes when it comes to flexible installation options. So, this is where we get quite excited. We’ve launched several ground-breaking technologies into the CI market this year, but there are two TV’s that have really stood out for me – the Sony QD-OLED and the Hisense L9. Both exceptional problem-solvers, and super cool too.
MEET THE SONY QD-OLED
This outstanding TV is brand new and available now at AWE. It’s in a class of its own and ticks so many boxes – I challenge you not to be impressed. Here’s why…
The Sony OLED (QD OLED) panel on the XR-65A95K delivers the sharpest OLED colours yet. Combined with Sony’s XR OLED Contrast Pro technology, this TV delivers up to 200% as much colour brightness as conventional OLED TVs. For colour quality, QD-OLED (quantum dot OLED) technology is in a whole new league! The force behind this product is its revolutionary Cognitive Processor XR, which understands how humans see and hear and can reproduce the content in a way that truly feels real. Every detail is enhanced on this 4K TV, the self-illuminating OLED (QD-OLED) panel keeps constant luminance, so the billion+ shades from the XR Triluminos Max colour palette stay true from all viewing angles. For full sensory immersion, the screen is also the speaker. Acoustic Surface Audio+ combines large actuators, as well as left and right subwoofers, for truly immersive audio that matches exactly what’s on-screen. These remarkable picture and sound technologies are wrapped up in a dazzling One Slate design. The television can be styled in two different ways to suit the surroundings. The front position style with One Slate design offers
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