EDITOR’S COMMENT
HOME CINEMA HOEDOWN! Welcome to our Home Cinema supplement for 2020! It’s one of EI’s favourite subjects and so it’s always great to catch up with and present all the latest news on what is happening in this exciting and resilient sector. It’s been a funny old year to put it mildly, with few high-points to look to - however, one of the things that has come through the COVID-19 situation is the apparent resilience of our sector compared to some others. The home in recent months has become even more of a sanctuary than it was before and spending more time at home has perhaps inspired more end users to want to make the time they do spend there more entertaining and enjoyable. It’s too early to see hard figures to back this up, but at the very least it’s an opportunity for our sector to
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make the case that a dedicated home cinema or a cinema that is woven into the fabric of a multi-use space is a highly desirable outcome. Investment-wise, of course we know there are many levels in terms of performance and price point now, and a wider range of households than ever before can afford to make the choice to include this type of experience in their home. These days, a good cinema is also more than for ‘just’ watching movies; gamers love them, sports fans too and live music concert content takes on a whole new lease of life. Also do not forget the opportunity to interact - a Zoom call with the family on a big screen is so much better than huddling around a smartphone, tablet or PC. So there are big opportunities in the future for this sector. We hope you enjoy the cross section of news and products in store further inside.
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