Gross Family Foundation

At the Heart of Care Transformation

A$2 million gift from the California-based William, Jeff and Jennifer Gross Family Foundation will help further advance care at Atrium Health Sanger Heart & Vascular Institute. The donation – the second major gift from the Foundation – will support the Center for Cardiovascular Care Transformation within Sanger Heart & Vascular Institute.

In recognition of the Gross Family’s ongoing support, the center will be named after the William, Jeff and Jennifer Gross Family Foundation. Housed in the new Sanger Heart & Vascular Institute at Kenilworth Medical Plaza, the Center serves as the catalyst for innovation in education, research, and clinical care pathways necessary to support foundational change in the delivery of cardiovascular care.

Over the last two years, the Center has helped establish a virtual Hypertension Bootcamp, leveraging in-home monitoring and a multidisciplinary team to tackle one of healthcare’s greatest challenges. This foundational step paves the way for operating at scale with novel, patient-centered models of care for this and other cardiovascular diseases. In addition, funding from the Gross family gift has helped build an advanced analytics team and transformed anticoagulation treatment for patients with cardiovascular disease, reducing by 65 percent the number of office visits solely for anticoagulation management.

“We are thrilled with the Center’s progress over the last two years and to learn of the regional impact,” said Jeff Gross, whose mother-in-law, Georganna Moore, was treated at Sanger Heart & Vascular Institute. “We remain forever grateful to the Institute and Bill Downey, MD, vice chair of Quality and Care Transformation, for their expert and compassionate care.”

With the collective $4 million in philanthropic support, the Center for Cardiovascular Care Transformation will continue to implement best practices into everyday clinical care and help close gaps in care within underserved communities.

Benefactors Jeff and Jennifer Gross

Too often, innovations in healthcare leave behind those who can

least afford it. In hypertension specifically, disparities are significant, with higher prevalence and lower rates of control among racial and ethnic minorities. With support from the Gross family, we will work to overcome cultural barriers to success

and develop and implement novel approaches that will not only benefit patients here in our

region, but also those in other health systems across the country. – BILL DOWNEY, MD, VICE CHAIR OF QUALITY AND CARE TRANSFORMATION ”