Anderson University Intro
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different VISUAL BRANd
Official Marks Color Palette Typography Photography
Brand Guidelines
Verbal Brand
V1 March 2023
Different often manifests AS a BEAUTIFUL TENSION between opposing ideas.
Graphic Language BRAND IDENTITY IN USE
Truth
In Use By Department In Use By Audience
Enable
Grace + Truth
Walk With
Grace
isagree
D
isconnect
D
iscuss
D
Judge
For Christians
Only Faithful followers, welcoming hosts
Christian in
Name Only
