Anderson University
Brand Guidelines
Visual Brand
Intro
Colorways
Three color logo
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different
Consistent color use on the Anderson University brand mark is vital for reinforcing brand identity and recognition. It builds trust with customers, and inconsistencies can confuse or harm brand reputation. Therefore, logos should always be displayed with accurate colors on all platforms to maintain brand identity and support effective branding and marketing.
VISUAL BRANd
Official Marks
Two color logo
Color Palette Typography Photography Graphic Language BRAND IDENTITY IN USE
In Use By Department In Use By Audience One color logo
V1 March 2023
