Anderson University Identity Standards Manual

Page 23

Anderson University

Brand Guidelines

Intro

Clear space

What is the intent of this brand book? VERBAL BRAND

Brand Positioning 21 Reasons Anderson University is Different VISUAL BRANd

Official Marks Color Palette Typography Photography Graphic Language BRAND IDENTITY IN USE

In Use By Department In Use By Audience

To ensure clear visibility and prominence of the brand mark, maintain enough clear space around it. Follow the guidelines shown here while placing photos, text, and graphic elements. You can use the height of the Anderson flame as a measuring tool to ensure adequate clearance.

Visual Brand

V1 March 2023


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