Anderson University
Brand Guidelines
Intro
Minimum Size
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different
Ensure legibility by not using a lockup width no smaller than 1 inch for print and 150 pixels for digital. The brand mark has no maximum size limit, but use discretion when sizing it. It should not dominate the page but rather clearly identify the brand in a comfortable manner.
Visual Brand
V1 March 2023
Official mark with descriptor
Print: 2 inch (width) Digital: 300 pixels
VISUAL BRANd
Official Marks Color Palette Typography Photography Graphic Language
Official mark without descriptor
Print: 1 inch (width) Digital: 150 pixels
BRAND IDENTITY IN USE
In Use By Department In Use By Audience
Symbol
Print: .375 inch (width) Digital: 25 pixels
