Anderson University
Brand Guidelines
Intro
Primary font
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different VISUAL BRANd
Official Marks Color Palette
Franklin Condensed ITC Pro is our leading brand font, symbolizing the confidence and dedication of Anderson University to excel. Its condensed style makes it perfect for limited spaces, such as headlines, delivering a powerful impact. This font is suitable for both print and digital media and radiates confidence and professionalism, further strengthening the University's image. Purchase
ITC Franklin Gothic LT Pro DEMI- COMPRESSED
Visual Brand
V1 March 2023
Typography Photography Graphic Language BRAND IDENTITY IN USE
All caps
ABCDEFGHIJKLMNO STUVWXYZ
Acceptable Weights
ITC Franklin Gothic LT Pro Demi- Compressed
Use case
In Use By Department
Headlines
In Use By Audience
Case
Bold
PQR
