Anderson University
Brand Guidelines
Intro
Supporting Font
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different VISUAL BRANd
Official Marks Color Palette Typography Photography Graphic Language BRAND IDENTITY IN USE
In Use By Department In Use By Audience
Rocky Extra Condensed is our supporting font that pairs with Franklin Condensed ITC Pro. Its intended purpose is to add a compassionate touch to Anderson Universities' bold confidence. Refrain from using Rocky as the dominant font on mass market materials. While Rocky Extra Condensed is accessible through Adobe Fonts, it can also be purchased
from Typenetwork if you don't have access. Adobe Fonts
Rocky Extra Condensed
Medium Italic Visual Brand
Purchase
V1 March 2023
Use case
Headlines
Case
Sentence case
Acceptable Weights Medium italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Rocky Extra Condensed — Medium Italic
