Anderson University
Brand Guidelines
Intro
Functional Font
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different
Public Sans is a highly legible sans-serif font that is ideal for use in long-form body copy. The font is available in multiple weights, making it easy to create visual hierarchy and emphasize key points within longer texts. Overall, Public Sans is an excellent choice for designers looking for a highly legible and versatile font for use in longer-form content. Download
VISUAL BRANd
Official Marks Color Palette Typography
Public Sans Visual Brand
V1 March 2023
Photography Graphic Language BRAND IDENTITY IN USE
Use case
In Use By Department
Body copy
In Use By Audience
Case
Sentence case
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Tt Uu Vv Ww Xx Yy Zz Public Sans — Regular
Public Sans — Regular italic
Acceptable Weights
Regular, Regular italic, Bold, Bold italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Jj Kk Ll Mm Nn Oo Pp Qq Rr Kk Ll Mm Nn Oo Pp Qq Rr Ss Ss Tt Uu Vv Ww Xx Yy Zz Tt Uu Vv Ww Xx Yy Zz Public Sans — Bold
Public Sans — Bold italic
