Anderson University
Brand Guidelines
Verbal Brand
V1 March 2023
Intro
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different
What does Anderson University want to be known for in market?
VISUAL BRANd
UNIVERSITY POSITIOn
Official Marks Color Palette Typography Photography Graphic Language BRAND IDENTITY IN USE
In Use By Department In Use By Audience
What proof points support, validate, and enrich this position?
SUPPORTING POSITION 1
SUPPORTING POSITION 2
SUPPORTING POSITION 3
