Anderson University
Brand Guidelines
Verbal Brand
V1 March 2023
Intro
What is the intent of this brand book? VERBAL BRAND
Brand Positioning 21 Reasons Anderson University is Different VISUAL BRANd
UNIVERSITY POSITIOn
Official Marks Color Palette Typography Photography Graphic Language
Who are we? What can we claim with integrity?
What gaps exist in our competitive set?
What is attractive to our target market?
What is happening in culture and society?
BRAND IDENTITY IN USE
In Use By Department In Use By Audience
The answer to the brand position is found at the intersection of these questions.
