“ Brain Food “ 2010 Docente: Americo Mateus ®
“Brain Food “2010
Concepts on Marketing Overview on behaviors, signs, trends, design, brands and marketing nowadays!
Professor: Docente: Americo Americo Mateus Mateus ® ®
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“Brain Food “2010
What World do we live in ?
Signs of change! Professor: Americo Mateus ®
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“Brain Food “2010
The best Rapper is White ! The best Golfer is Black !
Professor: Americo Mateus ®
“Brain Food “2010
The French call Americans Arrogant! Professor: Americo Mateus ®
“Brain Food “2010
The new Creativity Icons are not artists !
Professor: Americo Mateus ®
“Brain Food “2010
Revolutionary spirit and ideas pays off !
Professor: Americo Mateus ®
“Brain Food “2010
IMAGINATION & TALENT RULES
Professor: Americo Mateus ®
“Brain Food “2010
Emotions and Seduction is part of the Game!
To do that we have to....
Professor: Americo Mateus ®
“Brain Food “2010
Strategy Marketing & Design Creativity Professor: Americo Mateus ®
“Brain Food “2010
That implies...
Professor: Americo Mateus ®
“Brain Food “2010
Diverge Think Laterally Innovate BE DIFFERENT Professor: Americo Mateus ®
“Brain Food “2010
Emotions Senses Aesthetics Professor: Americo Mateus ®
“Brain Food “2010
Branding Advertising Brand Experience Holistic approach Docente: Americo Mateus ®
“Brain Food “2010
More important facts to look on!
Docente: Americo Mateus ®
“Brain Food “2010
Tata Indian car manufacturer bought Jaguar ! Professor: Americo Mateus ®
“Brain Food “2010
Milionaires became Social Revolutionaires !
Professor: Americo Mateus ®
“Brain Food “2010
The nobel prize was wan by somebody that made a fortune given micro credits to poor people....Maham mad Yunus... Professor: Americo Mateus ®
“Brain Food “2010
The Bigger growning economy in the world...its ANGOLA
Professor: Americo Mateus ®
“Brain Food “2010
More people begun to have 2 or 3 Jobs!
(voluntaries give back to society) Professor: Americo Mateus ®
“Brain Food “2010
Which are the major Changes?
Professor: Americo Mateus ®
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“Brain Food “2010
Negative
Conflits & Terrorism Climate Enviroment Unbalance economies (the base of the piramid is more that 4 bilion low-income) consumers)
Docente: Americo Mateus ®
“Brain Food “2010
Positive
New technology development Virtual reality Gender Equality Respect for minorities Social Conscience Lifetime expectation Health & Whealth Creation
Docente: Americo Mateus ®
“Brain Food “2010
Who’s the center of changes?
Professor: Americo Mateus ®
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“Brain Food “2010
People! Docente: Americo Mateus ®
“Brain Food “2010
Why • Knowledge • Alert to the All Picture • Create more richness • Lifetime quality • Lifestyle & Leisure • Spiritual Experiences • Wellness & Wellbeing
Docente: Americo Mateus ®
“Brain Food “2010
Marketing must paid to this signs, because:
Docente: Americo Mateus ®
•
People new focus is on personal experiences not mass messages
•
Brands needs to differentiate from the complex markets structures
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The deepness of the brands proposal is important to the decision of buy process “Brain Food “2010
Lecturer Perspective !
Docente: Americo Mateus ®
“Brain Food “2010
You Need! • Entrepreneur Spirit • Innovation Driven Mind • Creativity Approach • The Hearth in Branding • PR/ Not Advertising, Touch the consumers
Professor: Americo Mateus ®
“Brain Food “2010
Entrepreneur Is.....? • Unreasonable person
• Dreamer • Out of the box person
• Will to change • Persistent • Create new realities
Docente: Americo Mateus ®
“Brain Food “2010
Innovation is?
Docente: Americo Mateus ®
Common Sense... Attitude
“Brain Food “2010
Creativity is? • Break the Barriers! • Not stop at normal limits
• See beyond • Close to the line of abnormality
• Something all of us can exercise...
Docente: Americo Mateus ®
“Brain Food “2010
Creative Thinking...
• Find new ideas to Docente: Americo Mateus ®
create new products for local economies in trouble in the new societal paradigm “Brain Food “2010
Branding is?
• Find the right story and the right brand for you product,
give him value and power to communicate and engaged with the consumers Docente: Americo Mateus ®
“Brain Food “2010
Touch The Consumers!
• Create the right
experience to
you consumers and they will part of your brand. Docente: Americo Mateus ®
“Brain Food “2010
FOCUS: Human centered Purpose Authenticity Creative Value Docente: Americo Mateus ®
“Brain Food “2010
Human centered! Docente: Americo Mateus ®
“Brain Food “2010
Purpose!
Docente: Americo Mateus ®
“Brain Food “2010
Authenticity! Docente: Americo Mateus ®
“Brain Food “2010
Creative Value! Docente: Americo Mateus ®
“Brain Food “2010