Strength to Strength Brittany Bennett gets BFT’s Richard Burnet and Cameron Falloon to explain the world’s growing love affair with the franchise ince its inception as Body Fit Training in Melbourne in 2017, BFT has certainly been going from strength to strength. STwice the recipient of FIT Summit’s APAC Fitness Franchise of the Year Award - in December last year and in June 2022 there is a high demand to become a studio owner and it’s not surprising given the calibre of star power keen to secure their own studio. Despite the ongoing COVID-19 pandemic, the past 12 months has seen BFT shaking off the ongoing compulsory lockdowns and stringent social distancing regulations, rising to achieve a number of major milestones including opening their 200th studio, and a $60 million cash up-front partnership with Xponential Fitness - the owner of multiple exercise brands including Club Pilates, CycleBar and Pure Barre - to launch in the USA and Canada. Headed by joint Chief Executives Cameron Falloon and Richard Burnet, BFT has been described as Australia’s “cult workout regime”, the fast growing franchise has attracted attention all around the globe, including elite athletes such as former Australian cricket captain Tim Paine and past NRL stars Robbie Farah and James and Mitchell Aubusson. Burnet explains “it’s an incredible pleasure to join forces with 26 Australasian Leisure Management Issue 150
BFT’s joint Chief Executives Richard Burnet (above left) and Cameron Falloon (above right)
world renowned fitness operators to continue global growth and strengthen our brand for our franchisees and members. Despite pandemic, we are proud of the 35,000+ strong member base we have created and our supportive franchisees who continue to believe in the brand, and we look forward to taking BFT to the next level.” BFT‘s mission of spreading their results driven progressive group training to the world is increasingly becoming reality. Having also expanded into Asia with 22 studios in Singapore alone, and the United Kingdom with four new locations getting ready for opening day, there is now interest in both Ireland and Malaysia. Burnett also notes “New Zealand is almost completely sold out and back in Australia, the NSW market is expanding rapidly.”
