AutoForum August 2013

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August 2013

I N F O R M E D

PAGE 30 IN PARTNERSHIP WITH AUSTRALIAN BODYSHOP NEWS

A N D

I N N O V A T I V E

Catalytic Convertor Sector - Bleak Future?

SCAN ME!

Autoforum Online

INNOVATIONS

The DATSUN GO

Inside Innovations now affordable for most

Parts price escalation China in Africa - Is it a threat?

Trucking under the cloak of quality PAGE 1

August 2013

CONTENTS 22

Cover Stories 4

The Datsun Go Catalytic convertor sector - Bleak future?

10

Parts price escalation

24

China in Africa - Is it a threat?

36

Innovations now affordable for most

40

Trucking under the cloak of quality

50

Trade Talk

24

Highlights of global and local industry news

04

News Forum

33

Catalytic convertor sector - Bleak future?

10

Motul tech experts network with SA partners

12

Consumers want more automated cars

13

Fronius International joins Leaderquip's range of quality product

14

The right oil makes all the difference

16

Snap-on winner

18

New automotive supplier development company established

20

WWCY 2013

22

Parts price escalation

24

Best Global Green Brands 2013

25

Thank you to Nissan Motors South Africa for our cover photo.

Editorial

If the recent news that SANRAL is in major debt, combined with the existing anti eToll sentiment, has not made your blood boil in the last few weeks - well done. You must be managing your stress very effectively.

If you are like the rest of us however, you may still need to consciously remind yourself to breathe deeply and slowly.

August is upon us, and in this issue we explore even more pertinent topics - such as why exactly you bought your truck, what the Chinese presence in Africa really means, and what the next months should hold for vehicle sales. We also introduce our newest contributor, the MIWA Chairman Les McMaster, who gives us insight into oils in the SA environment.

The only thing left to say is: WoooooSaaaah.

Enjoy the read

EDITOR: CLARE RUTKIEWICZ

Auto Safety 40

The AA comments on proposed traffic amendments

28

BodyShop News Industry leaders schedule meetings during ASRW

32

EMAIL: INFO@AUTOFORUM.CO.ZA

R-M’s new Refinish Competence Center

33

Fax: 086 627 1135

AIC links up with NAB

33

Business Forum 46

CONTRIBUTORS: AUSTRALIAN BODYSHOP NEWS DAVE SCOTT ROY COKAYNE Colin Windell ROBERT KAISER

PRODUCTION: KAZ NEL

A less promising 6 months to come?

34

Does Chinese economic involvement in Africa pose a threat?

36

Used car inflation at six-year low

38

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www.AutoForum.co.za I N F O R M E D

Innovations Innovations now affordable for most

40

GM Honda collaboration

42

Commercial Vehicles Why did you buy that truck?

44

UD Trucks part of the first Volvo Group Multi-Franchise Dealership in SA

46

Truck sales up 6.8%

48

Trucking under the cloak of quality

50

UK safety recall system gains support

51

Aftermarketplace Latest products & directory listing

52

A N D

I N N O V A T I V E

Advertisers Guide Aerocure Alfa AUDI Parts Autocosmos - Electrolog Automotive Equipment International Direct Data Equipment Africa First National Battery GTS - Garage Trade Supplies Highveld Garage Equipment Integrated Marketing Ital Machinery JIMS - Johannesburg International Motor Show Keizin Automotive Leaderquip MIDAS MISA Motor Merchandise Nissan Rema Tip Top Robert Bosch Snapon Trysome Auto Electric Turbo Exchange VW Parts Wheelquip

OBC 19 23 52 37 53 29 17 35 45 11 3, 29 9 31 15 7, 43 22 30 49 47 39, IBC 41 21, 26 - 27 18 - 19 5 51

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While reasonable precautions have been taken to ensure the accuracy of the advice and information given to readers, neither the editor, nor the publishers, can accept any responsibility for any damages, injury or loss which arise there from. The opinions expressed by contributors to this magazine are not necessarily shared by the editor or the publishers.

Trade Talk

AutoForum AutoForum-- August August 2013 2013

Go Datsun Datsun revealed in July that its first new car - the Datsun GO - will be on sale in India in early 2014.

Carlos Ghosn, Nissan Motor President and CEO, commented at the unveiling: “This is an historic day for Nissan Motor Company and for our customers and partners in some of the world’s fastest-growing markets. It’s also an exciting moment for many women and men here in India who - today - come one step closer to realising the dream of purchasing a car.”

The five-door, front-wheel drive hatchback will come with a 1.2 litre engine paired with a five-speed manual transmission. Nissan says that Datsun models will be individually developed for different markets, but the concept will follow a common inspiration. Datsun GO will be the first of several Datsun models that will be launched later in 2014 in Indonesia, Russia and South Africa.

While Nissan Motor’s Global Design Centre in Japan was responsible for the Datsun GO styling, R&D and engineering development for the project were entrusted to local engineering resources and suppliers to ensure the product would suit local market conditions, preferences, tastes and needs, and would be accessible in terms of price and supply. Datsun GO will be produced at one of the newest Renault-Nissan Alliance factories at Oragadam, in Chennai.

www.AutoForum.co.za

WesBank tops in 2013 WesBank was recently ranked top in the vehicle and asset financing category in PwC’s seventh survey on banking in SA. The biennial survey highlights strategic and emerging issues within the banking sector, and asks participants for their opinion of the top three banks in terms of overall market success.

This is not the first win for WesBank - the company has taken top position in the category for the last 13 years.

Chris De Kock, Head of Sales and Marketing at WesBank, said: “What makes this year’s achievement even more humbling is that 15 out of the 16 peer banks that participated in the survey rated WesBank as number one.”

“To service customers effectively today, it would be wise for businesses to increase their investment in technology and innovation. This is a fundamental principle at WesBank - ensuring that our customers always receive quality service that is innovative, quick and convenient.”

Chris De Kock, Head of Sales and Marketing at WesBank

PAGE 4

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Trade Talk

AutoForum AutoForum-- August August 2013 2013

Nexus now in SA AEI’s new Nexus product, by PCL, promises customers a fast and accurate nitrogen generation and inflation solution, with the ability to inflate up 4 tyres simultaneously. The new product, AEI says, means that it can offer cost-effective nitrogen delivery hand-in-hand with PCLs world-renowned digital inflation technology.

The company continues that this partnership allows major rewards for tyre shops, as they are now able to benefit from nitrogen inflation without having to buy, store and handle bottles.

With 7.6m hoses supplied as standard, Nexus features bespoke software for optimal nitrogen inflation with purge cycle, and a software programme for conversions of up to 4 tyres from air to nitrogen.

Nexus performs 1 purge inflation cycle from flat, and 2 purge inflation cycles, as standard.

According to AEI, Nitrogen’s benefits over air include its ability to offer extended tyre tread and rim life, enhanced handling, and improved fuel efficiency; as well as increased safety in high temperature or high speed environments.

Nitrogen is also touted as being extremely cost-effective with the Nexus system. Its makers say it is simple to set up, no additional training is required, there is very little maintenance required; and with high grade filtration and high performance components, the lifetime costs are minimal. At the same time, the product boasts ceramic sensors, which provide a guaranteed inflation accuracy of up to ± 0.5% of full scale reading.

For further information contact AEI on info@aei.co.za or call 011 4747480

PAGE 6

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Prius hits 3 million sales The Toyota Prius recently reached three million global sales, confirming its status as one of the world’s best-selling cars.

Since it first appeared as a quirky saloon in Japan back in 1997, it has progressed through three generations, benefitting from significant improvements and innovations that have made it kinder to the environment, cheaper to run and more practical to live with. Its official CO2 emissions figures have fallen from 114 to 89 g/km and the cost of its hybrid powertrain has been reduced by two thirds. In its development of the current, third generation model, Toyota filed more than 1 200 patents, which, it says, demonstrates its continued commitment to technology leadership.

In the past two years Prius has grown from being a single model to embrace a family of vehicles to meet the needs of a wider customer base. In Europe these include Prius+, the world’s first full hybrid seven-seat MPV, and Prius Plug-in, the first Toyota to embrace rechargeable lithium-ion battery technology for extended zero-emissions electric power capability. In North America and other world markets, the smaller Prius c/Toyota Aqua has also been launched.

In the financial year ending in March 2014, the automaker is expected to spend more than 790 billion Yen on research and development and facilities for developing hybrid and other cutting edge technologies, as well as strengthening development of new platforms and components. Projects include a new 651-hectare R&D facility and a new 12-storey powertrain Development and Engineering building in Toyota City.

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Trade Talk

AutoForum AutoForum-- August August 2013 2013

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Thermal imaging for air leak detection

UK oil check drive With ever-advancing engine technology, cars are increasingly reliable and can go further than ever between trips to the workshop.

While that’s good news for drivers, it does, however, mean that it is more important than ever to check engine oil regularly and top it up if necessary. Failure to do so - or waiting until a dashboard oil warning sign is illuminated may mean motorists are taking a real risk with the health of their vehicle.

According to new research in the UK, one in five (19.4%) drivers surveyed in that country admitted they were only prompted to check their engine oil when an instrument panel warning sign was activated. By the time this comes on, the oil pressure in the engine may have dropped, meaning either there isn’t enough oil in the system or the oil pump isn’t circulating enough lubricant to keep the critical surfaces lubricated.

When it eventually comes to checking oil levels, over half of those questioned (51.6%) said that they leave this important task to others, for example a petrol station attendant, relative or friend.

Another two thirds of respondents (60.2%) stated that they only had their oil changed once a year at most, with nearly one in ten people (8.6%) saying their engine oil hadn’t been changed in over two years. An explanation for this may be that a worrying 45.7% of respondents were unaware of their vehicle manufacturer’s recommended oil change intervals.

Engine oil levels usually drop because the fluid is leaking or finding its way into the combustion process. This means the remaining oil in the engine has to work harder, becoming dirtier and has a shorter useful life. The result is that vehicle performance is compromised. The consequences of running your engine with lower than optimum oil levels can be expensive and dramatic, with increased component wear, increased fuel usage, engine over-heating and even total mechanical seizure all possibilities.

As a result, there is now a drive in the UK to get vehicle owners to check their oil on a regular basis, with the campaign: “Once a week, every week”.

With most of us in SA lucky enough to be reminded by petrol attendants to check our oil levels, perhaps the risk of running low on oil are slightly lower than in self service countries. Nevertheless, it certainly is an item to be added to the safety checklist.

PAGE 8

Ford in the US has announced that its engineers are pioneering thermal imaging technology to find and eliminate air leaks in vehicle cabins. It’s a similar technology to what law enforcement agents use to track down criminals, and, according to the automaker, the result is less wind noise and a quieter ride - key to customer satisfaction with vehicle quality.

Thermal imaging is the use of cameras to photograph heat in the environment, and captures the radiation present that appears as an infrared image.

In Ford tests, air leaks show up as hot spots when heated air escapes a vehicle.

“Ford is redefining our vehicles through many innovations - both features to improve the driving experience and fuel economy, and advanced new tools to help engineer better vehicles,” said William Dedecker, noise, vibration and harshness Engineering Supervisor. “We are using thermal imaging to further improve quietness so customers can enjoy the other features our vehicles offer, such as audio systems… and even the sounds of silence.”

“We are the first automaker to use this technology to track air leaks,” said John Crisi, Ford NVH Engineer. “It’s an example of the innovative methods we use so our customers have a more pleasant driving experience. Our cameras can detect tiny holes and openings we could not otherwise identify.”

Engineers have identified several key areas that are vulnerable to air leaks and letting noise into a vehicle, including moonroofs, window glass, door trim, the trunk lid and liftgate, doors and the base of the windshield.

“Wind noise is something a driver can really sense in a negative way while driving,” Crisi explained. “By using thermal imaging technology, Ford can provide a smoother and quieter ride for our customers.”

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AutoForum - August 2013

The latest global news

Catalytic convertor sector Bleak future?

- Roy Cokayne

There has been a lukewarm reaction by the multi million Rand export orientated catalytic converter industry to government plans for major beneficiation in the local platinum industry, following the revival of its trade and investment agreements with Japan.

Trade and Industry Minister Rob Davies said recently the trade and investment agreement with Japan was likely to result in major beneficiation in the local platinum and agricultural sectors.

Dewar said the CCIG was still working on incentives and support for the industry but the DTI had indicated it would not get any further assistance and support from the motor industry programme.

However, Ken Dewar, Executive Director of the Catalytic Converter Interest Group (CCIG), sketched a bleak picture of the future of the industry.

He said the industry had also been interacting with the mineral resources department about its beneficiation programme but the department “cannot at this stage put anything on the table”.

The CCIG last year warned the future of the industry, which supports 5 200 direct jobs and a further 30 000 indirect jobs, was under threat because of lack of clarity about longterm government policy and support.

Reacting to Davies’ announcement, Dewar said the industry had for a long time been pursuing platinum beneficiation initiatives with both the DTI and mineral resources departments but had “no idea of where it’s going”.

“We would love to have some beneficiation assistance for our industry. While government is making all the right noises, there’s nothing on the table.”

Dewar added that “nothing had really changed” in the past year to address the industry’s problems.

The CCIG has been seeking logistical support assistance for such things as shipping, finance costs and cargo duties because of South Africa’s geographical disadvantage of being so far away from major markets.

It said the five years of policy uncertainty while the transition from the MIDP to the APDP was debated, resulted in many new catalytic converter platforms being lost to countries in Eastern Europe, Mexico and other low cost countries.

PAGE 10

Catalytic converters are the top automotive component export by value, despite the value of exports declining by 16.8% to R16.4bn last year from R19.6bn in 2011 and R24.3bn in 2008.

The decline last year was largely responsible for the reduction in the value of automotive component exports by 5% last year to R36.87bn from R38.82bn in 2011. This contributed to the industry’s trade deficit widening to a record R49.2bn last year from the R38.6bn in 2011.

Dewar said the CCIG was predicting a continuation of the decline in catalytic converter exports in “coming years”.

“Europe is the major destination for catalytic converter exports but is still in serious trouble, new programmes have been placed elsewhere and we are not seeing substantial [catalytic converter] investment in SA.” Dewar continued capacity utilisation by the industry over the next four to five years was also forecast to decline to “quite serious levels at not much above 50%”.

However, GMSA had some encouraging news for the industry with the announcement in July it had been awarded a R6 billion contract, in

Roy Cokayne is a senior financial reporter for Business Report.

partnership with component manufacturer Tenneco South Africa, to export catalytic converters to North America.

The units will be manufactured at Tenneco SA’s clean air plant in Port Elizabeth and supplied for GM’s next-generation V-6 engines for use in vehicles built and sold in North America from 2015 through to 2022.

Dewar said this was the most significant catalytic converter contract awarded to SA companies since 2008, when VWSA and catalytic converter and exhaust systems manufacturer Eberspächer SA, were awarded a five-year contact worth R12 billion to supply the Volkswagen Group with diesel particulate filters.

He said the contract was “nice to have” but was not tremendously hopeful it was likely to be a portent of things to come.

However, Mario Spangenberg, President and MD of GM Africa, said this contract was “a great show of support by our parent company, as it comes ahead of a clear legislative framework by the SA

government to support the strategic growth of exports”.

Spangenberg said the programme was a major boost to the Eastern Cape economy, because it would create and retain employment.

In addition, the mining sector would benefit from a projected requirement of 10 tons of platinum group metals over the duration of the programme.

Lunga Ntsendwana, a GMSA spokesman, said the contract replaced an existing order, but on a bigger scale, with these catalytic converters being used on a broader GM product portfolio line-up.

This meant one is six vehicles that GM sells would feature catalytic converters supplied from SA. GMSA and Tenneco SA have worked together for over 12 years to produce catalytic converters and related components for the North American market. GMSA’s current exports total 2.6 million catalytic converters a year for application on 17% of vehicles produced by GM globally.

Ntsendwana said GMSA was able to make the business case for this contract work through various logistics consolidation initiatives and currency management processes throughout the supply chain.

He said GM was also taking a strategic view on beneficiation and aiming to work with government to achieve a workable solution and the continuation of the Africa Growth and Opportunity Act (AGOA). Dewar said SA currently supplied about 10% of the world’s demand for catalytic converters compared to about 16% in 2007.

He said the industry manufactured everything for a catalytic converter “pretty much from start to finish” and was a good example of beneficiation.

“This is one of the reasons we don’t understand why government isn’t as excited as we think they should be about the industry.”

AutoForum - August 2013

NEWS FORUM

Motul tech experts network with SA partners

A

highly respected team from Motul’s French headquarters was recently in South Africa to network and stage Q & A sessions with all its trade and retail customers in the automotive and motorcycle categories, as well as the specialist Marine market sectors.

nd Jacome a rie, Feliperasong Prasit itp h C

Steven Lu

The team, including Steven Lurie (Motul’s Business Development Manager based in SA), Olivier Montange (Sales and Marketing Director and Director Western Europe BU), Felipe Jacome (Deputy Business Director Western Europe BU) and Motul technical guru, Chitprasong Prasit, hosted a number of network meetings with their trading partners, distribution and sales teams, technical staff, workshops, race drivers, motorcycle riders and retail staff.

“We saw a need for this sometime back, specifically for our partners, agents and retailers’ technical and sales staff,” Steven said Lurie “There is a huge amount Busine Lurie (Motul’s Manag ss Developme one needs to know about lubricants Graem er based in SAnt e Leach and their role in modern engines and ), GM AM and P transmissions. Vehicle manufacturers’ specifications and requirements for lubricants are changing rapidly and we, as a leading high performance lubricants company, racing programme, new technology, internahave to ensure that not only our products but tional tests, R&D and general Do’s and Don’ts also all of our stakeholders stay ahead of the on oils and lubrication. times - so we are here to share technical information with our partners in SA.” A spokesman for the local SA trade and retail industry Graeme Leach GM AMP said: “I have “The Motul group is heavily invested in interbeen in the motor service industry for many national race teams that comprise of a large years. Just when you think you know it all, you number of riders and drivers and their suplearn a lot more about oils and lubes, a huge port teams. We are also continuously testing and important part of our business. These and developing new products and provide guys certainly know their stuff and it was refull support to our extensive Research and Development operations along with our techni- ally great talking shop to the top specialists from Motul HQ. The entire group certainly cal teams operating worldwide. So it’s crucial picked up a lot of very useful information that to keep our sales and technical partners in SA they can apply practically for the benefit of right up to date.” their customers, in our workshops and on the tracks.” He went on to say: “We praise this The Motul team had an outstanding turn out sort of networking and will support it 100% for their July get together with partners from going forward.” every sector joining them at their MOTUL Technical Networking function. Attendees Motul is planning a series of workshops and were presented with a wealth of information technical sessions in the near future - watch covering the latest news on the full range of this space. products, new products, Motul’s international

PAGE 12

Consumers want more automated cars

A

Cisco Survey reveals that half of all surveyed consumers globally purchase cars based on technology reputation of the brand Cisco has announced the results of its latest Customer Experience Report, which examines consumer preferences of the technology used when buying and driving a car. The report also highlights customers’ key influences, preference for car dealers/ manufacturers to provide a more personal driving experience, and their trust in future automotive innovation.

According to the report, information and technology is crucial. From the car purchasing experience to service maintenance, respondents stated that they are using more advanced communication technologies (such as mobile, text, telephone, websites, embedded communications devices, etc.) to engage with manufacturers and car dealerships. Results show roughly half (47%) of global consumers value the technology adoption reputation of a brand when selecting a vehicle.

It continues that consumers are eager to see more changes in transport customisation, safety, time, and cost savings.

The report also shows that there is more willingness to provide personal information on driving habits in exchange for cost and time efficiency, and more trust in driverless cars.

Cisco believes that the “Internet of Cars” is an excellent example of how “The Internet of Everything” will transform the way we drive and change the automotive business. The Internet of Everything brings together people, process, data and things and makes networked connections from vehicles to vehicles, vehicles to people, and vehicles to everything a growing necessity.

Cisco recently released an Internet of Everything Economic analysis that identified a $350 billion value at stake when commercial vehicles are connected. While the main benefits come from time and money saved, it’s also an

opportunity to realise the environmental gains from lower energy consumption and carbon emissions.

Prior to purchasing a vehicle, consumers prefer to begin their research online.

• Most respondents begin their car purchasing process online: 83% of surveyed consumers prefer to research a car online, versus only 17% that prefer to call or go to a dealership.

• Trust in manufacturer websites: 61% of respondents use manufacturer websites when researching a car. This is good news for the digital world as 78% of consumers trust their online research.

Consumers desire a more automated way to track car maintenance costs.

• Fuel prices impact on customer experience: 52% of the consumers surveyed want to track fuel prices from a vehicle. Fuel tracking was the highest priority for tracking information compared to 46% of the consumers wanting to track insurance prices, 35% tracking roadside assistance availability, and 32% wanted to track recall information.

• Tracking car maintenance costs: Consumers’ demand for tracking operating costs of vehicles was shown with 62% of respondents stating they would purchase a device designed to keep them on track with their monthly budget for fuel and auto maintenance.

Consumers are willing to trade data for value in customisation, security and savings.

• Lower insurance/ maintenance: 74% would allow their driving habits to be monitored in order to save on insurance, service maintenance or costs.

• More personal security: 60% would provide biometric information such as fingerprints and DNA samples in return for personalised or car security.

• Customised car: 65% would share personal information such as height/ weight, driving habits, entertainment if this allowed a more customised vehicle and driving experience.

Customers Trust in Automated or Driverless Cars.

• More than half of the consumers surveyed (57%) would be likely to ride in a car controlled entirely by technology and does not require a human driver.

• Kids on board: Consumers’ trust dropped to 46% when asked if they would let their kids ride in driverless automobiles.

As Leon Wright, Chief Technology Officer, Cisco South Africa explains: “Most consumers expect to be connected to the Internet wherever they are. Since they may spend much of their time in the car, it stands to reason that they want their car to be more connected.

This consumer survey confirms that it is time to take the Internet to the road and into our cars and that consumers’ technology demands are more positive than many manufacturers imagine.”

PAGE 13

NEWS FORUM

AutoForum - August 2013

Fronius International joins Leaderquip's range of quality products - Warwick Robinson

L

eaderquip Auto Services has certainly been on a roll of late – I met up with Jan Labuschagne and Norbert Scharinger from Fronius, Leaderquip’s new Austrian supplier of inverter type battery chargers. The company was established in 1945 and what began as a one-man show, soon developed into an international company producing battery charging systems, welding technology and solar electronics for the global market.

“Fronius is the market leader in terms of technology and quality, has wide homologation with all the major car manufacturer brands and is used by all the major manufacturers and dealer groups in Europe” Scharinger explained.

With the new technological developments in vehicles and the batteries that power them, the company has consistently invested heavily in research and development – with over 400 staff in their Austrian HQ and manufacturing plant and a total of 3 200 employees worldwide. They have grown to become a market leader in the increasingly technical world of battery charging, and Labuschagne feels they are perfectly poised to provide a valuable service to the South African market and the ever expanding African markets.

PAGE 14

“The product is a high quality piece that is fully automated and available for all types of batteries.”

According to Labuschagne, most chargers don’t suffice for new batteries that are designed to run modern systems in cars, as these cars have a high energy consumption during the presentation in a showroom, especially when features are tried and tested by a potential customer. The Fronius Acctiva Seller offers a unique system, ensuring that a battery is always fully charged without causing any damage to the system.

“A simple example is the comparison between a normal 50Hz charger and a Fronius charger with new AGM batteries. The first would heat up a battery by up to 20°C,” explains Scharinger. “This causes plate distortion and damages the battery, whereas our chargers cause a maximum of 1°C rise in temperature, thus protecting the battery as well as keeping it charged at an optimum level”.

The special Fronius range of chargers for car showrooms are specifically designed to prevent the battery from going into the “gassing” mode which the battery recognises as a cycle, thus extending the life of the battery while still keeping it fully charged.

The company apparently also focuses further than just the hardware, with complex software that determines the best possible parameters for the charge. “The reality is that we have a product that has been specifically designed to cope with the needs of a market which did not really even exist 10 years ago.”

Labuschagne continued: “Incorrect charging harms the battery and can affect the warranty, and we believe that practically every showroom needs this product.”

“We believe that if dealers take the correct care of their stock’s batteries, they will easily meet the requirement of a 5 year warranty target” concluded Scharinger.

“Another plus is the fact that Fronius battery chargers are compact and take up very little space – it won’t clutter up a showroom. These chargers are not only perfect for showrooms, but are also the perfect solution as a power source in the car during software upgrades and servicing. The chargers can be utilised with great success in all workshops where vehicles with the latest technology are being serviced” says Labuschagne, clearly very proud of Leaderquip’s new product partner.

www.leaderquip.co.za

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NEWS FORUM

AutoForum - August 2013

The right oil makes all the difference - Les Mc Master, Chairman of the Motor Industry Workshop Association (MIWA)

A

s motorists, we may not always be as clued up as we should be on what goes into our cars. But did you realise that using the incorrect oil can lead to engine failure?

Remember that quality counts. It doesn’t matter what sort of fancy marketing goes into engine oil, or how bright and colourful the packaging is, it’s what’s written on the packaging that counts. Specifications and approvals are everything. There are two established testing bodies. The API (American Petroleum Institute) being the dominant testing body and the ACEA (Association des Constructeurs Europeens d’Automobiles) which is the European equivalent. You’ve probably never heard of either of them, but their stamp of approval will be seen on the side of every reputable can of engine oil. South Africa uses the API specification to depict the quality standard of the oil and the testing standard.

motor oil will determine the effective use and duration of your engine.

The South African standard, which uses the API testing standard, has different classifications for petrol and diesel engines.

For petrol, listings start with S (meaning Service category, but you can also think of it as Spark-plug ignition), followed by another code to denote standard. SN is the current top grade but SH and SL are still the most popular.

So when you drive up to your service station or workshop next, what should you be checking for before the oil is put into your car?

For diesel oils, the first letter is C (meaning Commercial category, but you can also think of it as Compression ignition).

CJ is the highest grade at the moment, (technically CJ-4 for heavy-duty) but CH is the most popular and is adequate for passenger vehicle applications.

Fortunately oil companies have got smart and realised that confusion set in when workshops were storing both petrol S and diesel C oils. They have formulated dual-purpose engine oil, which is compatible with both petrol and diesel engines. The manufacturing of API SH/CG-4 engine oil means one type of oil can now be used for all vehicles.

The same will apply when purchasing oil from a spares outlet.

These oils have various properties, which keep your engine clean and well lubricated throughout its entire lifespan and under all possible conditions. The choice that you make when purchasing

However it’s important to check the label anyway and look out for the words: Meets the requirements of API SH/CD. Alternatively look for the API Service Symbol somewhere on the packaging.

A quick guide to the different grades of oil.

Fully Synthetic

Characteristics

10W-40 15W-40

• • • •

The API service symbol

Semi-synthetic

Characteristics

10W-40 15W-40 20W-40

• • • •

A fake API type symbol

PAGE 16

Fuel economy savings Ensures engine is protected from wear and deposit build-up Ensures good cold starting and quick circulation in freezing temperatures Gets to moving parts of the engine quickly Better protection Good protection within the first 10 minutes after starting out Roughly three times better at reducing engine wear Increased oil change intervals - don’t need to change it quite so often

Mineral

Characteristics

10W-40 15W-40

• •

Basic protection for a variety of engines Oil needs to be changed more often

These examples are but a small insight into the fundamentals of motor oil. Next time you need to top up your oil, take a moment to check what’s going to be keeping your engine running.

Les Mc Master is the owner of M-Centre in Centurion and has been running his business for the past 26 years.

He has been in the motor industry for 42 years in various managerial positions, and assumed the role of Chairman of MIWA in 2009. He is currently leading the charge in the Right to Repair Campaign.

PAGE 17

NEWS FORUM

AutoForum - August 2013

Snap-on winner Johan Lotter of Alpha Auto, Kuruman, was the lucky winner of the Snap-on Limited Edition “KING OF CHROME” Combo and 200 piece Toolset.

The fantastic set, in foam control inserts as seen at Automechanika, was awarded to him by Garry Oftebro of Snap-on Africa (Pty) Ltd.

PAGE 18

PAGE 19

NEWS FORUM

AutoForum - August 2013

New automotive supplier development company established

T

he competitiveness of local suppliers to the motor manufacturing industry is set to be boosted by the establishment of a new automotive supplier development company.

This follows collaboration between the DTI, Naamsa, Naacam and representatives from the automotive clusters in Gauteng, the Eastern Cape and KwaZulu-Natal, as well as Numsa.

Roger Pitot, Naacam’s Executive Director, said the legal process to establish the new company would take a couple of months but 1 October 2013 was the target date for it to be operational.

Pitot stressed it was the responsibility of the new committee to decide on the future priorities and programmes.

However, Pitot said the short-term objectives identified earlier this year included the need for a proper definition of local content that was acceptable to all parties, verification of the actual level of local content in domestically produced vehicles and the reasons for local content being so low.

PAGE 20

Pitot added the work of the company would include a lot of benchmarking, collection of data and coming up with recommendations. He said the aim of the new company was to make the domestic supplier network more competitive.

Pitot said the first meeting of stakeholders took place last year, where the need to pull together all the various and diverse supplier development initiatives was discussed.

He continued that the cost to run the company and fund its supplier competitiveness interventions would be funded jointly by all the stakeholders, and a tender would go out soon for companies who wanted to run the new company.

The cost of operating the new company would therefore only be known once those tenders were received, he said.

Pitot said the initiative was born out of a combination of several ideas, including Naamsa’s OEM purchasing council, which aimed to increase the volumes and economies of scale of suppliers by pooling the component orders; the AIDC Tirisano continuous improvement

- Roy Cokayne

programme; the provision in the new industrial policy action plan (IPAP2) for more development funding; and requests from Naacam members for another programme to improve the capabilities of suppliers.

Nico Vermeulen, Naamsa’s Executive Director, said the initiative was driven by industry stakeholders and one of its key objectives was to give effect to the official vision for the industry of producing 1.2 million vehicles by 2020, and sustain the industry from a cost competitiveness perspective in a world environment characterised by a relentless focus on cost reduction and efficiency improvement.

Vermeulen said a strong and competitive local supplier industry would assist OEMs to realise the objectives for the automotive industry.

The initiative also aligns with the new APDP, which has as one of its aims the broadening and deepening of local content in vehicles and improve the level of local content in locally manufactured vehicles from about 40% currently to about 70%, thereby improving the automotive industry negative trade balance.

NEWS FORUM

AutoForum - August 2013

WWCY 2013

T

he winners of the 2013 Women’s World Car of the Year have been announced, and this year the Ford Fiesta with the 1.0l EcoBoost has been named Supreme Winner.

costs. “But South Africans adore brands they know and trust. As such the Ford Fiesta, specifically with its EcoBoost engine, is already finding massive favour with motorists in this market.”

The Fiesta won the Economy Car category in the finalist voting round and, in the second voting round consisting of finalists only, edged out the Mazda CX5 and the Range Rover.

The presentation of the trophies and certificates will this year take place in London at the beginning of October.

This year saw voting for SUVs in a separate category – and here the Mazda CX5 took top honours over the Hyundai Sante Fe.The Dream Car category was won by the Aston Martin Vanquish, just nudging out the Jaguar F-type.

Family Car:

The awards are audited by Grant Thornton’s Auckland, New Zealand office.

Craig von Essen, Product Communications Director for Ford Motor Company, Asia Pacific, commented: “Women pack powerful purchasing power, representing a huge market opportunity. The fact that a respected panel of published and specialist women motoring writers selected the Ford Fiesta 1.0l EcoBoost is a significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group.”

South African Charlene Clarke noted that SA is a price-sensitive market both in terms of purchase price and running

PAGE 22

The official results in each category are: 1st - Audi Allroad 2nd - Volkswagen Golf 3rd - BMW 3 Series

Luxury Car: 1st - Range Rover

2nd - Mercedes-Benz SL550

3rd - BMW 6 Series Sports Car: 1st - Porsche Boxster S

2nd - Audi RS5

3rd - Toyota

86/Subaru BRZ SUV:

1st - Mazda CX5 2nd - Hyundai Sante Fe 3rd - Nissan Pathfinder

Economy Car: 1st - Ford Fiesta with

1.0l EcoBoost

2nd - Kia Forte

3rd - Toyota Prius Supreme Winner for 2013: The new Ford Fiesta with 1.0l EcoBoost

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NEWS FORUM

AutoForum - August 2013

Parts price escalation Last month, the Motor Industry Workshop Association (MIWA) sent a release to the media regarding the increasing price of motor parts, and its effect on the sector.

M

to go ahead with the repair and this lessens your chance of repairing it.”

quality of parts and brands need to be selected wisely.”

Deon Goch, Managing Director of Goch and Cooper Autoservices, agrees, adding that this increase also has a direct knock on to the consumer. “Consumers cannot afford to do all the repairs needed on their vehicles, resulting in fewer repairs being carried out. This also results in more vehicles that are unsafe being on our roads and further complications in the long run for the consumer.”

Autoworks Director Gunther Schmitz, adds that parts are the biggest cost factor for the motor industry. “Currently we are in a situation where consumers are looking for specials all the time. On the other hand, the aftermarket part suppliers are not reducing their pricing which narrows the margins for independent workshops. There is also a tendency among certain parts suppliers to offer cheap parts, but not to come to the party when the part fails.” Schmitz says his strategy is to only buy OEM quality parts, but negotiate hard on the price of these parts. “That way we sell quality and compete with the agents. Consumers need to realise that there will always be somebody cheaper, but cheaper does not mean better.”

His advice to consumers is to carry out preventative maintenance to avoid consequential damage that leads to unforeseen expenses. “Don’t miss the service schedule and have routine checks done to prevent surprises.”

IWA Chairman Les Mc Master commented: “To ensure that standards are met by our accredited workshops, our members are paying top dollar for parts, despite cheap and inferior options being available.”

Goch believes that the key is in educating buyers to search out the best price for a particular part. He says that the same part can vary by up to a few hundred Rand, depending on the suppliers.

“A simple engine mounting, for example, can vary by as much as R500 between suppliers for exactly the same brand.

Obviously if the supplier you use is at the high end of the price range, there’s less chance your customer will choose

PAGE 24

He continues that workshop owners also struggle with the availability and quality of parts - resulting in vehicle downtime. “There’s been a huge influx of parts that are of a sub standard quality. I feel the biggest frustration placed on workshop owners is the

MIWA’s recently launched Right to Repair Campaign encourages consumers to put pressure on the Original Equipment Manufacturers (OEMs) regarding having vehicles repaired at a repairer of choice and includes being able to have the OEM’s parts fitted by an independent workshop, without fear of forfeiting the warranty on the vehicle.

“As a representative body we’ve teamed up with Automotive Engineering shops to have part failures reported to the correct associations and, where a trend is detected, the parts distributor or importer confronted,” says McMaster. “We encourage consumers and workshop owners to report parts overpricing and inferior products to industry bodies such as MIWA so action can be taken.”

Best Global Green Brands 2013

B

rand consultancy Interbrand recently released its 2013 Best Global Green Brands report - which this year is dominated by the automotive sector.

Leading global brands are thus showing increased focus and innovation in the sustainability realm - leading to improved programmes and reporting.”

Toyota (#1), Ford (#2), and Honda (#3) claimed the top three spots in the 2013 edition of the report. Nissan (#5), Ford (#2), Nokia (#9), and UPS (#32) earned honours as the year’s top risers and, for the first time, Kia (#37) made its appearance on the list.

Automotive brands make up 50% of this year’s top ten with Toyota (#1), Ford (#2), Honda (#3), Nissan (#5), and Volkswagen (#7) topping the list. Collectively, the heavily regulated auto industry has effectively showcased its innovations and firm commitment to manufacturing vehicles in an increasingly sustainable way. Although most automotive brands have invested in meeting sustainability goals and complying with regulations, those brands that have invested in creating innovative products as evidence of their commitment to sustainability are receiving more recognition from consumers.

Interbrand’s 2013 Best Global Green Brands report examines the gap that exists between a corporation’s environmental practices and consumers’ perceptions of those practices. When identifying the top 50 Best Global Green Brands each year, the company starts with the 100 brands that make up its annual report, and then conducts extensive consumer research to capture public perception of the brand’s sustainable or green practices and compares that to environmental sustainability performance data provided by Deloitte - data that is based upon publicly available information.

David Pearson, Deloitte’s Global Sustainability Leader, noted: “Sustainability continues to assert itself on the business agenda. Customers and stakeholders are holding businesses more and more accountable for sustainability performance, and businesses are working hard to ensure that their external perception reflects their internal efforts.

Toyota, the #1 Best Global Green Brand for the third consecutive year, continues to dominate the hybrid vehicle market.

The company sold more than 2.9 million Prius models worldwide in 2012. Toyota is also exploring the future of mobility by building a low carbon society called Toyota Ecoful Town in Toyota City, Japan. From reducing greenhouse gas emissions to using reusable metal containers for shipping and distribution, Toyota is a leading example of what can result - both in terms of performance and perception - when a company makes sustainability an integral part of its overarching business strategy.

Nissan (#5) emerged as the top riser on this year’s report. The brand moved up 16 places (from #21) and broke into the top 10. As with other brands in the auto sector, Nissan is becoming increasingly committed to developing and promoting its green credentials. In February, the company announced that 50 000 LEAFs had been produced worldwide, making the LEAF the most widely sold electric passenger car of all time. It plans to cut 15% of vehicle weight starting in 2017, and it has joined forces with Daimler and Ford to develop a line of affordable fuel-cell cars that will roll out in 2017. Reducing vehicle weight through smarter design and material selection, utilising renewable and sustainable materials, and turning to alternative fuels are just a few of the ways the automaker is making significant strides in the green arena - and proving that sustainability can, in fact, lead to profitability.

Ford moved up 13 spots to claim one of the top spots in this year’s report. It has heavily promoted its EcoBoost engine in its best-selling F-150 pickup truck - a message that clearly resonated with consumers. (In 2012, Ford sold 334 364 EcoBoost-equipped vehicles, more than one-and-a-half times the number it sold in 2011.)

To learn more about Interbrand’s 2013 Best Global Green Brands report, please visit www.bestglobalgreenbrands.com.

PAGE 25

GOLFING FOR GOOD AutoForum -- August 2013 AutoForum May 2013

Are you man enough to brave the cold in aid of Charity?

This was Trysome’s challenge to its customers and suppliers to participate in the annual Trysome/SAFEmine Charity Golf Day. Each year Trysome and SAFEmine host this prestigious charity event in appreciation of the business awarded them during the course of the year.

The deserved recipient of the proceeds of the event, Ithembelihle LSEN (Learners with Special Educational Needs), is a Primrose-based school that provides primary school education and boarding for around 200 physically disabled learners from all sectors of the community.

The event, held at ERPM Golf Club in Boksburg, was attended by Trysome’s top customers from the Industrial, OEM and Mining sectors. Local and international suppliers pledged donations in lieu of attendance and AutoForum was among those suppliers who sponsored a hole in support of the day.

Trysome considered the event a huge success all round, with all participants digging deep into their hearts and wallets to ensure that the children of Ithembelihle took home a large cheque. The proceeds of this event will 1 be put towards the development of a much needed therapy centre which is budgeted to cost in the region of R6 million.

Together with the day’s sporting endeavours, golf pro/entertainer and MC, Mike Scholtz aka “The 40-Year-Old Rookie”, put on a fantastic trick shot demo as an introduction to the evening’s auction and awards. If you thought your skills were finally shining up on the course, he put no doubt in everyone’s minds that there is always some room for improvement.

For instance a driving demonstration off a metre high tee, using a 3 m long, flexible shaft club. That was while he was still using both feet of course – the demo even made up for the “interesting” outfit.

Trysome would like to extend a heartfelt thank you to its main sponsor SAFEmine, a rapidly growing Swiss group of companies and worldwide leaders in surface mine traffic safety with more than 12 000 Collision Avoidance Systems installed in more than 30 surface mines.

There was much merriment and consumption as interactive games were played throughout the day, including a Bokdrollitjie Spitting Contest – proudly won by Tyrel Henrikz of Hitachi.

Congratulations to ELB Equipment on their victory on the course.

Ithembelihle LSEN School is a non-profit organisation that receives a small grant from the government and has to raise the large balance of funds needed for therapy, food, boarding, educators’ salaries and all other overheads from individuals and organisations. If you would like to make a difference to the children of Ithembelihle LSEN School, please contact Tiensie Dry on 011 828 8524. NPO number: 041-695.

Pics from Top: Eddie Smith opens the auction,

PAGE 262 PAGE

Tiensie Dry from Ithembilihle LSEN School, The bokdrolletjie spitting contest, & the winner – Tyrel Henrikz (Hitachi ), Komatsu 4 Ball, Liehberr 4 Ball.

1

1

The top 3 four balls of the day were: 1st – ELB Equipment winning the floating trophy and hi-tech Tool Kits donated by HellermanTyton 2nd – Bell Equipment taking home Gentlemen Jack sponsored by SAFEmine 3rd – Saturn Clothing taking home Jack Daniels sponsored by SAFEmine

Pics from Top Left: Ithembelihle Kids, Team Trysome, Eddie with visitors from Safemine, Michelle Labuschagne from New Holland, Wheelbarrow Hamper Winner Steve Tobias, 3rd Place team, a

PAGE PAGE 273

proud Jacques Zandberg with his rolls, 2nd place team, MIke Scholtz, & 1st place winners from ELB Equipment with Lesley Hardijzer.

Auto Safety

AutoForum - August 2013

INNOVATIONS

AutoForum - August 2013

The latest automotive safety

The AA comments on proposed traffic amendments

E

arly last month the AA issued a comment on the proposed amendments to the National Road Traffic Act that were announced recently. The organisation points out that some of the changes have far-reaching consequences for new and existing drivers.

AUTO SAFETY

One of these with the potential to have the most impact is the amendment to driving licences.

PAGE 28

• •

•

Not driving a motor vehicle between midnight and 4 am Completing the provisional driving licence logbook on all trips undertaken within a minimum driving time of 60 hours.

Displaying a red letter P at the back of the vehicle at all times, indicating to other road users that the driver is a provisional licence holder.

The Road Traffic Management Corporation’s (RTMC) statistics indicate that around 9.6 million driver’s licences are issued each month in South Africa. That is an extremely high figure, and although it does include licence renewals, it represents the surprisingly large number of new drivers that take to our roads, monthly.

One of the amendments proposed is the introduction of the provisional driver’s licence.

This will mean that once a driver has passed the K53 Driver Licence test, he/she will be issued with a provisional or temporary licence valid for 12 months. At the end of the 12-month period, a normal standard driver’s licence will be issued, providing the driver’s ‘record’ has remained clear.

A list of required conditions will need to be met before the standard licence is issued, and which – if contravened – will see a 24 month suspension of the provisional licence. The conditions to be met include: • Not exceeding the prescribed speed limit • Not being found guilty of driving under the influence of drugs or alcohol • Committing less than six traffic offences • Not carrying more than the permitted number of passengers for which the seating capacity allows

According to the AA, the provisional driver’s licence can be instrumental in changing the behaviour of new drivers. The organisation believes that if new drivers get into the habit of obeying the rules of the road from the start, then hopefully this is something that will continue once they have been certified. If it helps change behaviour it could have a direct impact on reducing the number of road crashes each year, which is something to strive for.

The proposed amendments were due to be gazetted in July. We certainly hope that the amendments not only come into being, but that they are actually enforced. Here’s to safer roads in the future.

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AutoForum - August 2013

Body repair insight

Contents

In association with BodyShop News Asia and Australian BodyShop News

PAGE 30

32

Industry leaders schedule meetings during ASRW

33

R-M’s new Refinish Competence Center

33

AIC links up with NAB

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AutoForum - August 2013

BODYSHOP NEWS

Industry leaders schedule meetings during ASRW Automotive Service & Repair Week (ASRW) has announced that it will be hosting the following industry meetings during this year’s event - the ASA Affiliate Executive Director Leadership Forum and the 3rd Annual MSO Symposium.

A

BODYSHOP

SRW will take place Thursday and Friday, 17 – 18 October, with education beginning Wednesday, 16 October, at the Mandalay Bay Convention Centre in Las Vegas.

PAGE 32

• ASA Affiliate Executive Director Leadership Forum The Automotive Service Association (ASA) will be hosting the Affiliate Executive Director Leadership Forum Wednesday, 16 Oct. from 8:30 am to 4:30 pm for Affiliate Executive Directors, Affiliate Liaisons, Affiliate Board Members and the ASA Board of Directors. This meeting provides an opportunity for the affiliate staff and board members to share best practices and concerns, as well as strategically plan for the coming year.

A new Affiliate Executive Director Chairperson will also be elected during this time, and who will speak on behalf of the group during a two-year term.

“As affiliate leaders, it is our job to create the vision for our affiliates. We will work together to help focus on setting goals and strategising steps for success for the health of the automotive service industry, our association, and our affiliates, but most importantly, our members,” said Ray Fisher, AAM, ASAMichigan President.

• MSO Symposium The 2013 MSO (Multi Shop Operators) Symposium will again take place in conjunction with ASRW, and will also take place Wednesday, 16 Oct. at the Mandalay Bay Convention Centre. Registration for the symposium opened in June. To date, the MSO Symposium is sponsored by Axalta Coating Systems, BASF, Enterprise Rent-a-Car, Mitchell and UniCure Spraybooths. Details regarding the exact programme content and schedule will be released in the near future.

“We’ve been inundated with interest from industry groups, new and returning, requesting to be a part of ASRW this year, and these functions represent just the first of many that will be taking place in conjunction with ASRW. We’ll be announcing others in the coming weeks,” said Dan Risley, ASA Interim Executive Director.

About The Events ASRW includes the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair & Service (CARS), making it the industry’s leading event for dedicated professionals to conduct business, network and engage in industry issues. The Tradeshow News Network (TSNN) has recognised ASRW 2011 and 2012 as a Top 250 US trade show.

NACE – the world’s collision repair event – represents the only B2B event of its kind specifically designed for collision repair industry professionals from around the globe. NACE features a comprehensive educational Conference and Exposition with hundreds of diverse exhibiting companies displaying the latest equipment, products, services and technology available to today’s collision repair industry.

CARS – the premier event for automotive service professionals – features a high-quality education line-up led by industry leaders, along with an exhibitor showcase of automotive service and repair related equipment, products and services.

R-M’s new Refinish Competence Center Recently, R-M opened its new International Refinish Competence Center (RCC) in Clermont, France. The €2.5 million extended and modernised centre is touted as being equipped with the latest technical standards and multimedia training tools.

The facility’s new R-M Brand Center can accommodate in excess of 800 trainees and business partners annually, and the centre boasts a space dedicated to the latest colour trends, exhibiting concept cars as well as design objects.

“With the new R-M Refinish Competence Center totally dedicated to the needs of our R-M customers, we can

ensure, both locally and internationally, the highest standards in training while providing innovative solutions and increasing the efficiency level and profitability of their business,” declared Harald Pflanzl, Senior Vice-President Automotive Refinish Coatings Solutions Europe at BASF Group.

The Refinish Competence Center serves as both a training facility and a marketing platform for R-M and its business partners. The modern building features new training rooms equipped with interactive smartboards and allows visitors to view activities of trainees in the paint booth or colour room from the reception area.

O

ne of the UK’s leading independent suppliers of collision repair data to the global collision repair industry, Auto Industry Consulting (AIC), has revealed a ground-breaking arrangement with the UK’s leading body repair association, The National Association of Bodyshops (NAB).

The 11th R-M Best Painter Contest will take place in this training facility in October 2013 showcasing the best young talents from 18 countries, including Japan, Russia and South Africa.

The relationship will see AIC supplying NAB Members with a range of technical update information; in addition NAB members will get ‘insider’ information direct from the automotive industry along with news via AIC’s website: www.autoindustryinsider.com.

Speaking about the service, Frank Harvey, Head of NAB commented: “Andrew Marsh, Ben Cardy and the AIC team are widely respected, both in the UK and overseas and are currently working with many customers on a global basis to supply this essential industry information. We are delighted with this arrangement with AIC, which adds value and benefit to NAB membership. As a member driven association we continually seek to provide our members with services and solutions that provide them with cost effective options for their business needs.”

Ben Cardy, AIC Commercial Director

Ben Cardy, AIC Commercial Director said: “We have watched support for NAB grow in recent times and recognise their significance and influence in the collision repair industry today.

This relationship represents a significant step forward for NAB members as the need for independent data and information becomes critical to repairers. It is after all the provision of choice that drives quality and value and keeps any market fresh as well as dynamic.”

PAGE 33

Business Forum

AutoForum - August 2013

Business insight

A less promising 6 months to come?

T

alks of possible tax hikes and the certainty of even more jumps in the price of fuel are major players in an increasingly sad scenario that has seen the auto industry - and business in general - come under huge pressure in the first six months of 2013.

Strikes, Cabinet shuffles, the Mandela situation, the feuding family and so on and so on are all grist to a mill that is increasingly testing the resiliance of the motor industry, both at manufacturer/ importer level and at dealer level.

In spite of everything stacked against it, the new vehicle market ended the first half in good shape, 6.8% ahead of the first six months of 2012 and in line with expectations and broad forecasts of 7%.

The outlook for the automotive sector for the balance of the year looks less promising than at the beginning of 2013.

Domestically, expectations of subdued GDP growth and above-inflation new vehicle price increases - as a result of the sharply weaker exchange rate and the April 2013 increase in CO2 vehicle emission taxes on new cars and certain categories of new light commercials - will contribute to a more difficult trading environment.

However, the lower interest rate environment should continue to lend some support to the domestic market. Other positive factors include replacement demand, the highly competitive trading environment, ongoing attractive incentives and high technology new model introductions.

“First half sales have performed largely to expectation, but the next six months will display a much more consolidated picture of sales,” says Dr Azar Jammine, Director and Chief Economist of Econometrix.

PAGE 34

“The motor industry continues to defy other market indicators with exceptional growth. One of the biggest contributors to this growth has been driven by an emerging middle market that has contributed a large number of additional customers to the industry, effectively amplifying the size of the market.”

Ford Motor Company of Southern Africa (FMCSA) General Manager, Rob Crouse adds: “With the rental market showing a 70% increase so far this year, we also expect to reap some reward from that segment’s replacement demand.”

Aggregate industry sales of 53 562 units for June, 2013 reflected an increase of 3.3% or 1 690 vehicles from the 51 872 units sold in June last year. Export sales registered a surprising decline falling by 10.6% in volume terms.

Overall, out of the total reported Industry sales of 53 562 vehicles, 45 467 units or 84.9% represented dealer sales, 8.0% represented sales to the vehicle rental Industry, 4.5 % to Industry corporate fleets and 2.6% to government.

Much of what is shown as ‘dealer’ sales is actually fleet buying with many corporates making pre-emptive strikes against price hikes by refleeting early.

During June a total of 37 057 new cars were sold, which represented an improvement of 1 144 units or a gain of 3.2% compared to the 35 913 new cars sold in June last year.

Sales of industry new light commercial vehicles, bakkies and mini buses at 13 729 units reflected an increase of 305 units or 2.3% compared to the 13 424 light commercial vehicles sold during the corresponding month last year.

Sales of vehicles in the medium and heavy truck segments of the Industry at 1 040 units and 1 736 units,

- Colin Windell

respectively, had recorded an increase of 177 units or 20.5% in the case of medium commercial vehicles, and an increase of 64 units or 3.8% in the case of heavy trucks and buses, compared to the corresponding month last year.

“June’s sales are close to the heady levels of 2007 (of 54 025 units in June 2007) and shows the market continues to perform strongly, despite the somewhat depressed underlying economic indicators,” says Calvyn Hamman, Senior Vice President of Sales and Marketing at Toyota South Africa Motors.

According to Hamman the market is being strongly driven by competition amongst vehicle manufacturers and not an underlying strength in the sales market.

“Some strength remains,” he says, “from customers purchasing vehicles before an expected vehicle price increase and before the cost of capital increase as banks increase their lending rates to customers.”

“The level of competition in the South African market is extremely fierce.

Some vehicle manufacturers purchased a great number of their own vehicles for their staff and marketing purposes, artificially stimulating sales.”

Despite the high level of competition the industry expects a slowdown in sales growth for the second half of the year.

Interest rates offered to customers are increasing and affects affordability. In addition to this fears of possible price increases due to exchange rate deterioration pulled forward some customers buying decisions.

“Economic growth, the household debt-to-income ratio and general debt levels all point to a slowdown in the market with limited momentum available to push further growth,” says Hamman. “We will see an increase in

Colin Windell is the Editor of Fleet Magazine.

purchases by government institutions and vehicle rental groups towards the end of the third quarter, but that will not be enough to push monthly sales back into double digit growth.”

“Daily sales through the dealer channel were up on May with the daily average of 2 393 units being derived from three fewer selling days in June compared to May. This would indicate a higher level of showroom traffic encouraged by a mix of incentive selling and hedging against price escalations. Sales were buoyed further during June by a high level of activity in the government and rental sectors,” says Malcolm Gauld, GMSA’s vice president Vehicle Sales, Service and Marketing.

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ent

June 2013

% change

Passenger vehicles

35 913

37 057

+3.2%

Light commercial vehicles

13 424

13 729

+2.3%

Medium commercial vehicles

863

1 040

+20.5%

Heavy commercial vehicles

461

497

+7.8%

1 108

1 143

+3.2%

103

96

-6.8%

Vehicle exports

27 067

24 203

-10.6%

Overall market (local)

51 872

53 562

+3.3%

Extra Heavy commercial vehicles Bus

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June 2012

LIE UPP

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AutoForum - August 2013

Does Chinese economic involvement in Africa pose a threat?

- Robert Kaiser

M

uch has been and is said about Chinese involvement in Africa. There is a perception in some quarters that resourcehungry China is entrenching itself deeply in Africa in a strategy that could be regarded as a form of “economic imperialism”. News abounds of Chinese companies investing in a wide range of activities from mining to infrastructure development projects and that the Chinese, once there, are there to stay, to the detriment of investors in other countries.

on business principles based on repayment of loans in the form of resource product (read oil), loan agreements usually contained a condition that Chinese companies would be awarded the contracts for performing the work. However, in Angola’s case, Chinese contractors were obliged to make use of local sub-contractors for a set percentage of value of a contract. This not always transpired as intended and resulted in demonstration action by the population against Chinese activities.

Not necessarily so, says Dr Lucy Corkin of Rand Merchant Bank, who has just published her book “Uncovering Agency”, in which she deals with this subject and more specifically how the credit relationship between China and Angola is managed by the Angolan Government.

The repayment of loans by product resulted in China having become the largest single importer of Angolan oil exports, absorbing up to 40% of Angola’s production. No favours here, though, as all oil export values are calculated at world spot prices. Insofar as oil equity is concerned, it is also interesting to note that Chinese oil companies are not always successful in bids for oil exploration rights. No guarantee of access to equity then.

Dr Lucy Corkin of Rand Merchant Bank

She states that there are three myths about Chinese credit involvement that needed to be dispelled, namely that: • China’s State-owned Exim Bank has no regard for commercial risk; • Chinese loans granted to Angola guarantee access to oil equity (as opposed to product) in Angola; • China has to be the first and foremost supplier of goods and services to Angola because of loans granted.

Delivering a lecture on the subject at a recent event of the Centre for Dynamic

PAGE 36

Markets at Pretoria University’s Gordon Institute of Business Science, she briefly outlined the economic relationship between Angola and China. She pointed out that the perception of the “Chinese advantage” in Angola stems from a time when China was the only foreign power willing to extend credit to civil war-ravaged Angola when the war ended and the country was unable to raise credit, even from the IMF. What is notable though is that, although loans from China for projects such as infrastructure development were made

Elsewhere in Africa, there are also indications that African governments are not allowing their sovereignty to be compromised by Chinese loan and development agreements.

China is no longer the first and foremost investor and grantor of loans to Africa.

Huge credit lines from Brazil, Canada, Germany and Spain were extended to

Robert Kaiser has been intimately involved in the motor industry for the past 25 years. He established Retail Motor Consultants in 2002, a consultancy providing relationship management, marketing and staff recruitment services as well as apprenticeship management programmes and through an associated company, unique Black Economic Empowerment transformation programmes for both large and SME businesses.

Angola in 2008/9 and this has also happened in other parts of Africa. Japan is also a significant player in Africa, both public and private sector-initiated. In addition, the involvement in Africa by India is also significant.

For more information regarding Dr Corkin’s book on this fascinating subject, go to http://www.ashgate.com/ isbn/9781409448655.

On the subject of outside involvement in Africa, the June visit to Senegal, South Africa and Tanzania by US President Barack Obama is notable. He announced a number of US Government assistance programmes to Africa and affirmed US commitment to constructive involvement in Africa. Of particular importance to Africa is the African Growth and Opportunities Act (AGOA), which is due to expire in 2015. South Africa, with broad support from the Continent asked for the extension of the validity of the Act by a further 20 years.

Obama indicated his support for the

request, but he stressed that the decision lies with the US Congress.

Opportunities for the SA motor industry

What does this tell us? If one considers the economic involvement in Africa by countries and economic power blocks other than China, it is clear that the Chinese are far from having monopolised economic involvement on the continent, although they did enjoy a head start.

Perhaps this was due to recognising opportunities and taking a larger measure of risk in parts of Africa at one time considered to be by other investors as unstable. In her lecture referred to earlier, Dr Corkin stated that the Chinese business philosophy of “entering the market” by cutting margins to the bone also contributed to the establishment of markets for Chinese products and services. However, it seems to be clear that African governments by and large are not mesmerised by China and that the emergence of political stability in many previously unstable areas has resulted in a new approach by African governments who will increasingly act in their national interest.

Since 1994, great strides have been taken by SA companies in terms of extending their markets into Africa. An analysis of South African private sector involvement in Africa across virtually every business sector shows impressive results and this is continuing. It is common knowledge that the export of SAbuilt vehicles into Africa by SA-based OEM’s has increased exponentially over the past two years. This supports the increasing involvement by the SA automotive aftermarket in doing business in Africa. There is absolutely no doubt that this is the future for SA companies in terms of growing their markets and strengthening business ties on the Continent and continuing to do so, must feature as an ongoing national priority for the SA motor industry, which is well positioned to serve especially sub-Saharan Africa. Care should be taken not to lose the initiative. There is enormous reciprocal gain to be had for the entire region.

PAGE 37

AutoForum - August 2013

Used car inflation at six-year low

T

ransUnion recently released its 2013 Vehicle Pricing Index (VPI) for the second quarter, which dropped to a six-year low at -2.5% for used vehicles.

The VPI tracks vehicle price inflation for new and used passenger vehicles, and this is its third successive deflationary quarter for used cars.

TransUnion calculates the VPI from data received on monthly sales returns from thousands of dealers throughout the country, as well as vehicle financing registrations from all of the major banks and vehicle finance houses.

The vehicle intelligence company explains that the used passenger vehicle market last experienced multiple consecutive deflationary quarters in 2008/2009. The last price inflation drop below -1%, however, was in the third quarter of 2006. At that time, the used vehicle market was in the midst of an unprecedented run of eight consecutive quarters of negative inflation.

The latest VPI indicates that new car inflation is trending upwards and reached its highest level, 3%, since the second quarter of 2011. New car inflation has been holding relatively steady between 2 to 2.5% for more than a year.

TransUnion Auto Senior Vice President Mike von Höne believes the slight

PAGE 38

increase in new vehicle inflation has come about despite some manufacturers having introduced replacement models at lower prices than previous generation models. This was to enhance the competitiveness of certain models against others in their categories. Given the recent declines in the Rand and in the absence of any significant Rand recovery, he believes it is likely that the current upward trend in new car inflation will continue.

“Despite the relatively good growth in the market volumes for new cars so far this year, affordability appears to be playing a greater role in consumers’ buying decisions.”

“With the continued low interest rates and excellent incentives manufacturers are offering on new vehicles, demand remains buoyant. However, consumers appear to be buying down with the vast majority of transactions happening at the lower end of the market.”

“Affordability is equally important in the used car market. The absolute demand for used cars has also remained good and despite some pressure on used car prices and dealer margins there has been an

increased relative demand for used cars in recent months.”

The ratio of used to new cars financed appears to be swinging back in favour of used vehicles. After dropping from 1.75 used cars for every new car financed in 2012 to 1.56 in the first quarter of 2013, the used to new ratio moved back to 1.70 in the second quarter.

“With the increasing gap between new and used vehicle price inflation, we would expect to see improving relative value in used vehicles,” von Höne continued. ”The trend of increasing relative demand for used vehicles over new vehicles is likely to continue for the remainder of the year and could even be exacerbated by any further deterioration in consumer credit health.”

AutoForum - August 2013

INNOVATIONS

AutoForum - August 2013

The latest automotive technology

Innovations now affordable for most

A

ccording to a new report from Edmunds. com, the future has arrived early for car buyers. That is because vehicles with such features as automated parking and Wi-Fi hotspots are already increasingly becoming a reality. The automotive information company says that these new car technologies are available - and affordable - to most mainstream drivers a lot sooner than they might have expected.

and brake pedals. Now Audi is developing a ‘piloted parking’ technology that lets you leave the car running at a drop-off area in a specially designated parking lot, where you choose an open space with a smartphone app and let the car do all the work. The vehicle will use its Light Detection and Ranging (LIDAR) cameras to navigate the lot and park itself in the predetermined space.

“We’re just now seeing the first generation of some mind-blowing car technology that will simplify all of our lives,” says Edmunds.com Consumer Advice Editor, Ronald Montoya.

“But what’s even more remarkable is that automakers are quickly pushing these technologies into high-volume production vehicles, so you don’t have to pay an extreme price tag to get a taste of the latest and greatest innovations.”

Some of the technologies available now or in the very near future (mostly in the US, of course) include:

Piloted Parking – Ford and Toyota sell vehicles that can steer themselves into a parking space with the driver manipulating the fuel

PAGE 40

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For a full report on which technologies will make driver’s lives that much easier, visit the website. “Six Car Technologies that Will Simplify Your Life� at http://www.edmunds. com/car-technology/six-new-car-technologies-that-willsimplify-your-life.html.

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Wi-Fi Hotspots – Chrysler currently offers Uconnect Access upgrade to the 2013 Ram 1500 infotainment system. The package adds a Sprint 3G cellular modem, which provides a Wi-Fi hotspot for multiple devices up to 150 feet away. Uconnect Access will also be available on the more affordable 2014 Jeep Cherokee. And by 2015, General Motors plans to equip most of its models with a 4G LTE modem that will also provide even faster Wi-Fi hotspots.

AutoForum - August 2013

INNOVATIONS

GM Honda collaboration

G

eneral Motors and Honda announced in mid-July that they will be involved in a long-term, definitive master agreement to codevelop next-generation fuel cell systems and hydrogen storage technologies. The collaboration will see the two automakers sharing expertise, economies of scale and common sourcing strategies, with a timeframe of 2020 for delivery.

The automakers also plan to work together with stakeholders to further advance refuelling infrastructure, which is critical for the longterm viability and consumer acceptance of fuel cell vehicles.

Dan Akerson, GM Chairman and CEO commented: “This collaboration builds upon Honda and GM’s strengths as leaders in hydrogen fuel cell technology. We are convinced this is the best way to develop this important technology, which has the potential to help reduce

PAGE 42

the dependence on petroleum and establish sustainable mobility.”

GM’s Project Driveway programme, launched in 2007, has accumulated nearly 3 million miles of real-world driving in a fleet of 119 hydrogen-powered vehicles, more than any other automaker.

Honda began leasing of the Honda FCX in 2002 and has deployed 85 units in the US and Japan, including its successor, the FCX Clarity, which was named the 2009 World Green Car. The companies believe that fuel cell technology addresses many of the major challenges facing the auto industry at present - petroleum dependency, emissions, efficiency, range and refuelling times. Fuel cell vehicles can operate on renewable hydrogen made from sources like wind and biomass, with the only emission being water vapour.

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PAGE 43

AutoForum - August 2013

Why did you buy that truck?

- Dave Scott

Good question. Well, why did you buy that truck?

And the answer to this very specific question is not what every truck retailer would really like to hear – it’s not price at the top of the list that drives the ‘investment’ in a truck. So then, why did you buy that truck if price is not the key factor? What are the motivating factors driving truck acquisitions? Has anything changed over the years with rapid advances in technology?

Twenty-one years ago – back in 1992 – Associated Information Technologists (Pty) Ltd (later to become The Marketing Shop) produced a Syndicated Truck Study for South Africa’s original truck equipment manufacturers (OEMs). Local content still ruled in 1992 and ADE (Atlantis Diesel Engines) had another seven years to go. South Africa suffered under a siege mentality before 1994 and there were only seven truck OEMs competing with similar drivelines – ADE engines and ASTAS transmissions.

The Syndicated Truck Study went to find out what are the decision drivers when buying a truck? Malcolm Perrie and Sue Hines, the ‘Study’ authors, listed 23 items ranked in order of importance that influence the decision on ‘new vehicle acquisition’. Five hundred and twelve interviews were conducted with fleet owners operating over 32 815 vehicles. Of the 23 items, fuel efficiency ranked eighth while price ranked thirteenth! Trucks had become horrendously expensive leading up to 1992, but price still ranked halfway down a list of 23 issues that truck operators regarded as important.

Now 21 years later and fast-forward to 2013 when a similar survey, but with a specific question and in a different context, is put to truck fleets – why did you buy that truck? This question does not lead to a particular truck brand, as that has already been decided. It’s the factors behind the brand that are revealing, Continued on Page 46

PAGE 44

Dave Scott is a member of the S.A. Guild of Motoring Journalists, and is a monthly contributor to the press on transport and trucking related subjects. In 2002 and 2003 Dave Scott was the S.A. Guild of Motoring Journalists winner of the category ‘Business Motoring’. As a member of the S.A. Institute of Tribology he takes a keen interest in the application of lubricants to road transport maintenance and the cost of ownership.

His key writing focus is on fleet management including the technology of trucks and road transport.

confirming once more that price is not the key factor for success in truck retail sales. Price is only 2%!

The 2012 survey by Scott Byers (Pty) Ltd contains responses from 474 fleets representing over 17 000 vehicles with more than five trucks in each fleet who gave their reasons for their selection.

Respondents represented 30.29% with medium trucks, 24.48% heavy trucks, 32.57% extra-heavy trucks and 12.66% with commuter buses.

Author of the 2012 survey – Ian Byers – points out that: “The most important single statement relates to ‘After Sales Service’. To this can be added ‘Easy to maintain’ and ‘Parts Availability’ which means that service related items add up to 56% of the responses.”

Byers emphasises the service aspect: “Add to this the 20% that demands ‘Reliability’ and you can see that it is the vehicle in reliable and productive use that has the greatest influence in the selection.” In other words there is

a fear of downtime that lurks behind these decisions.

- it’s not about fighting true competitors, but getting that deal at any cost.

“The picture this paints is very clear,” says Byers and points out that: “Those factors that are specifically price/cost related – economical low operating costs, fuel consumption and price together accounted for only 16% of the responses.”

In the 37 years Scott Byers has been researching the quality of relationships between fleet operators and suppliers of trucks, ‘Price’ as a standalone factor has never been ranked in the top five selection factors in the purchase decision to buy a particular truck, select a provider of service or supplier of parts.

So why is price perceived to be the main issue among salespeople? Byers goes on to explain: “Price is an important component of many elements of the purchase decision in the truck and road transport industry but this is normally only the case when all other elements of the selection process are viewed to be equal or the same. For example, the decision has been made to buy brand X model Y and the operator decides to play one dealer off against another when both represent the same brand and are situated in reasonable proximity to the fleet operator.” And that is so true! Truck dealers of the same brand slay each other in a discount war

A key contributor to the perceived importance of price is a very weak knowledge of road transport, truck driving and productivity combined with poor truck brand knowledge. Price is then placed on a pedestal to secure the deal.

Byers gets the final word: “The challenge is to escape the behaviour pattern of starting sales conversation with the discounts that are available. Remember that you can’t give a customer superb support if you don’t make a profit that will enable you to do so.”

PAGE 45

COMMERCIAL VEHICLES

AutoForum - August 2013

UD Trucks part of the First Volvo Group Multi-Franchise Dealership in SA In early July Super Group opened NWT Rustenburg, a R60 Million motor dealership complex. The group CEO for Dealerships, Graeme Watson, announced at the launch that the dealership is part of their 11 brand, 4 facility investment in the area. It also represents a first for Africa where UD Trucks, Volvo and Renault are represented in a single sales, service and parts facility.

V

olvo Group President Torbjörn Christensson explained that the facility had been in development for the past few years and formed part of the strategy to increase the service footprint across southern africa. Christensson congratulated Watson and Cameron Robertson, Franchise Executive for Super Group, on their “unparralelled support and service” to the group and customers.

“As transport operations throughout the region increase we need to be ready to service the demand and support our customers. The appointment of a team of this strength that took the project to fruition through pragmatic decision making, is the first step in what we believe will be a great success in the future” he said.

The new facility offers a comprehensive range of in-house services including Brake Roller and Brake testing

PAGE 46

equipment, vehicle sales, servicing and financing, maintenance contracts and transport consultancy services.

Additional services customers can expect is 24-hour roadside assistance, an express service and maintenance bay, as well as after-hours servicing.

“Our team is passionately committed to the brands we represent, and to delivering exceptional service. Staff are trained in the latest technologies to advise and assist customers with the best possible industry knowledge,” said Robertson who believes in building long-term partnerships with customers and supporting their unique business requirements.

He continued by adding: “The UD Trucks range of trucks, offers customers quality, durability, fuel economy and appropriate technology – all attributes that customers need to effectively and

Volvo Group Pre Christenssosident Torbjörn Robertson n, Watson and at the open ing

profitably operate a fleet in our particular environment. Our aim is to add additional value and to provide the lowest lifecycle cost solutions to our customers”.

The dealership is easily accessible from major routes and corridors in the region, including the N4 highway which many cross-border transport companies use to carry goods to and from South Africa’s northern neighbours.

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PAGE 47

COMMERCIAL VEHICLES

AutoForum - August 2013

Truck sales up 6.8%

I

n July, the latest combined results released by the National Association of Automobile Manufacturers of South Africa (Naamsa), Associated Motor Holdings (AMH) and Amalgamated Automobile Distributors (AAD) showed a promising upturn for commercial vehicle sales. The first 6 months of 2013 have seen a 6.8% increase in truck sales - totalling 14 844 units at the end of June.

The Medium Commercial Vehicle (MCV) segment was the leader in the sector, with a 10.1% growth during this period (5 625 units), followed by the Extra Heavy Commercial (EHCV) segment at an increase of 6.4% (6 200 units), and then the Heavy Commercial Vehicle (HCV) segment, which saw a 6.8% increase in sales. Bus sales continued its decline by 17.5% to conclude the first half of the year on 491 units.

“We are very heartened by the steady growth of the industry during the past six months,” said Jacques Carelse, Managing Director of UD Trucks Southern Africa. “If the various macroeconomic indicators remain relatively stable throughout the remainder of 2013, the market should be able to reach a forecasted total of around 28 000 units.”

“Bus manufacturers are expected to get some reprieve during the next couple of years as the various Rapid Bus Transit programmes are implemented in some

PAGE 48

of the larger metropolitan areas. As for the rest of the market, rising inflation and a volatile Rand, both of which affect the affordability of trucks, could impact fleet owners’ replacement schedules during the last half of the year.”

UD Trucks’ General Manager of Product Planning and Marketing, Rory Schulz, said there are numerous new developments that could influence the distribution of sales between the various segments. “As a company we have always supported Government’s investment in the country’s rail networks, as we believe it forms an integral part of the solution to a better logistics industry, and subsequently to the enhancement of the local economy.”

“When it comes to the resulting shift in market dynamics, we estimate that some big volume loads will migrate to 4x2 truck-tractors with semi-trailers instead of interlink combinations.”

“If the new rail network becomes fully operational, we actually expect more growth in the Heavy Commercial Vehicle segment, and don’t foresee a great change in the dynamics between the MCV and HCV segments,” said Schulz.

UD Trucks believes that low interest rates and a highly competitive trading environment are also encouraging sales across the board. It says that with such a strong new vehicle market, the

demand for used trucks is closely linked to several microeconomic factors. The recent weakening of the Rand could prompt companies to fleet up before some imminent price increases as a result of the frailer exchange rates. If prices do increase, it could subsequently force some fleet owners to turn to the used truck market to get more value for their investment.

“The South African truck market is, of course, highly competitive. At the moment, most OEMs have on-going initiatives to produce lower cost transport solutions for customers. We believe that competition will increase amongst market competitors due to greater product parity, with after sales support and service set to play an increasingly important role in the whole buying cycle.”

The company also expects a rise of product from emerging markets – with a resultant impact on both the new and used truck market locally. This new segment that is currently developing is expected to address requirements from customers for quality, good specification trucks that offer appropriate technology and durability that is suitable to the African continent.

“For fleet owners, the trick is to find that vehicle which is best suited to their business and operating conditions,” concluded Schulz.

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AutoForum - August 2013

Trucking under the cloak of quality

- Dave Scott

AutoForum April 2013 dealt with the ‘RTMS’ – Road Transport Management System – and how this is guided by a SA Bureau of Standards document ARP 067-1:2007, a standard to be released as SANS 1395 in the near future. At a recent RTMS meeting in KwaZulu-Natal it was mentioned that SANS 1395 should be published in October this year.

And here’s more ‘grist to the mill’ – ISO 39001 – where, if the company is ISO 9000 compliant, this will be an additional standard with which to comply. So is this all really worth it?

T

here is one sure thing about standards – they fly in the face of judgement on price alone and corruption that lurks behind it. And SA road transport industry suffers from a serious lack of standards driven by price, overloading, overstressed-underpaid drivers and poor maintenance.

ISO 39001 “Road Traffic Safety Management” is an ISO standard for a management system – similar to ISO 9000 – for road traffic safety. The implementation of the standard is intended to place organisations making up the system ‘road traffic’ into a position to improve traffic safety to reduce the number of persons killed or severely injured in road traffic. ISO 39001 is applicable to public and private organisations that interact with the road traffic system. While ISO 39001 is an international standard with a road safety focus, our ‘home-grown’ RTMS initiative and SANS 1935 will result in increased road safety. The outcome of SANS 1935 will

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match the expectations of ISO 39001 because safety is the ultimate target of driver wellness and vehicle fitness.

But let’s not get confused by a ‘standards tower of Babel’. These standards do not impose a specific software system or method. A small fleet of five trucks is easily managed on EXCEL or even on a manual system if the operator is BBC (born before computers).

How will being RTMS accredited and SANS 1395 compliant win business?

Adrian van Tonder, Chairman of the RTMS Steering Committee, points out that ISO 9001:2008 compliant consignors are looking for sustainable and responsible road transport and examining the standards credentials of transport operators. In other words adopting high quality standards inside a company cannot be abandoned to a low transport tariff because quality ends at the consignor’s dispatch-bay doors.

“Our RTMS accreditation is winning

us business due to our standards and sustainable image”.

An Australian viewpoint from University of New South Wales’ Dr Christopher Walker is worth noting. “Self-regulatory standards compliance is growing in Australia,” says Walker. “But there are still some Aussie operators who take up a ‘ritualistic position’. In other words, once accredited nothing actually changes.” That really is the challenge of any intent to adopt standards. It’s about a cultural and value change across an entire company – about changing attitudes towards ‘how things are done around here’.

Those that have adopted RTMS – and shortly to be published SANS 1395 – and made it work for them have to be saluted. Changing company culture in a road transport operation is the hardest work of all.

UK safety recall system gains support

A

ccording to ReCare - a free-to-use online vehicle safety recall system – its product is gaining rapid adoption within the UK fleet sector, with around 20 leasing companies, several major daily rental operators and a number of large corporate fleets signed-up to the scheme. Three leading manufacturers - Ford, Kia and Volvo - have already decided to submit vehicle recall information to ReCare and others are poised to follow.

“Our members recognise the potential that ReCare offers for delivering road safety benefits while cutting administration,” said Gerry Keaney, Chief Executive of the BVRLA, the UK trade body for companies engaged in the rental and leasing of cars and commercial vehicles.

“We have growing support within the fleet industry and we are confident that this will lead to wider adoption among manufacturers.”

Gerry Keaney, Chief Executive of the BVRLA

More than one million vehicles were subject to a vehicle safety recall notification in the UK in 2012 leaving leasing companies with the task of managing a disparate range of paper and digital recall notifications from motor manufacturers. To ease the burden, ReCare was developed by the BVRLA in conjunction with its technology partner Ebbon-Dacs.

For subscribing fleet operators, ReCare identifies individual vehicles that are subject to safety recall notices; for participating motor manufacturers, it delivers regular reports on which registered keepers have been notified.

The system thereby helps both operators and manufacturers by making this vital information available from a single online source, cutting the time and cost involved in processing recalls.

ReCare is also being used by vehicle provenance check providers CDL Vehicle Information Services, Experian and HPI to ensure that VIN-based recall data from manufacturers matches registration numbers provided by fleet operators.

ReCare also has the potential to cover non-safety recalls.

PAGE 51

Aftermarket place AutoForum - August 2013

AutoForum - August 2013

Online lube assistance Engen Petroleum recently launched an online tool that makes real-time recommendations on lubricating oil for individual vehicle makes and models.

The system allows customers to search through an international database of automotive manufacturers, and uses drop-down menus with a number of search parameters. These include: sector, category, make and model. Once the selection is made, a detailed recommendation is returned, covering the vehicle’s engine, transmission, differential and other key applications.

The new system was launched in association with Oats, a UK-based leader in product recommendation software. The tool is real-time and automated, removing the hazard of out-of-date information.

As Jason Heath, Product Strategist for Petronas Lubricants Africa Ltd explains: “It removes the uncertainty of finding the correct oil. This allows the customer to ensure that they are using the correct lubricants to match their vehicle or equipment make and model, ensuring maximum performance.”

“Instead of searching exhaustively in different manufacturers’ literature, customers can find it in one convenient location.”

Heath continues: “It is multi-purpose. Our sales force taps into it to prepare professional customer proposals, and our customer service centre is now freed up to help customers with larger and more detailed vehicle and equipment recommendations. Besides individual

Equipment Africa In our July issue, we left out a crucial picture with our Equipment Africa story on their participation at the Autopromotec event in Bologna in May. Seen here are M&B President Franoo Magnani and Massimo Magnani, the Sales Manger of the company, together with Sean Joubert. The company’s latest laser guided wheel balancer is now available through Equipment Africa.

“We are already very busy training clients on these and all our machines,” says Joubert, “ to the point that we have a full time trainerfacilitator available for on-site training. Our customers find this sort of service far more viable than having their staff off-site for even half a day”. For more information, email training@equipmentafrica.net.

PAGE 52

vehicle owners, agriculture cooperatives, Engen distributors, farmers, trucking companies and off-highway equipment users all have excellent use for it.”

Engen says it will continuously update the system to ensure that the online programme has the latest vehicle and equipment makes and models and remains a relevant tool.

The tool can be found at http://www.engen.co.za/home/apps/content/Products_Services/lubricants/engen_lubricants/oats.aspx.

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