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May / June 2014
I N F O R M E D
PAGE 30 IN PARTNERSHIP WITH AUSTRALIAN BODYSHOP NEWS
A N D
I N N O V A T I V E
Tenneco launches TADIS
SCAN ME!
COMMERCIAL
Autoforum Online
has international imploded locally?
The right social network for your business Why is autoforum looking a bit different? metair poised to act on battery dumpers PAGE 1
AutoForum - May / June 2014
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May / June 2014
CONTENTS
08
Cover Stories Communicating in a changing publishing landscape
12
Tenneco launches TADIS
16
Metair poised to act on battery dumpers
20
Choosing the right social network for your business
38
Has International imploded locally?
52
20
Trade Talk Monroe’s enthusiastic brand ambassadors on the track at the TADIS launch in Italy.
Highlights of global and local industry news
06
News Forum
Editorial AutoForum has undergone some significant changes over the last few months! We have cut down our number of print issues, focussed more on our digital content and now, relaunched our website (if you have not yet visited it - believe me its worth a look). We have, however, given you a more in-depth breakdown on why we have decided to go this route in this issue - as well as why we believe you should be joining us. We are so excited about the changes - please give us your thoughts on our Facebook page www.facebook.com/autoforumZA or tweet us @autoforumZA.
Communicating in a changing publishing landscape
12
Tenneco’s TADIS information system
16
Metair poised to act on battery dumpers
20
Are you checking shocks?
24
Ford’s Mulally retires
25
PCL and AEI make in-roads in SA market
26
SA drops in KPMG brics ranking
28
BodyShop News EDITOR: CLARE RUTKIEWICZ CONTRIBUTORS: AUSTRALIAN BODYSHOP NEWS KriSTEN FELDER ROY COKAYNE ROBERT KAISER
DAVE SCOTT Colin Windell Warwick robinson Ciaran Seoighe
EMAIL: INFO@AUTOFORUM.CO.ZA Fax: 086 627 1135 PUBLISHER: SWIFT PUBLICATIONS & OLYMPIC PARK TRADING POSTNET SUITE 174 PRIVATE BAG X11 HALFWAY HOUSE 1684
FOR ADVERTISING ENQUiRIES: GRANT WEST Mobile: +27 (0) 76 727 8161 WARWICK ROBINSON Mobile: +27 (0) 82 855 7750
25
38
Heading to NACE? Don’t miss CRES
32
I-CAR wants to be the “linking pin” between OEMS and repairers.
33
Aussie body shop scheme to help ex-car thieves
34
Business Forum Are you falling into the tortoise trap?
36
Choosing the right social network for your business
38
Prologix battery charger from motor merchandise
39
South Africans’ unique motoring needs
40
Training is key – even for auto retail managers
42
54
AutoForum has an ABC circulation of 13236 ABC (July - September 2013). NB New ABC figures to apply for 2014. Full print run of 7800, and new frequency will be auidited in July 2014.
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www.AutoForum.co.za I N F O R M E D
Commercial Vehicles Is traffic congestion choking your business?
44
A brief look at the South African motor industry
46
How SA road stats compare to BRICS
49
Truck stop network planned for TKCS
50
Has International imploded locally?
52
Show Time Turkish auto aftermarket shows its vibrancy at Automechanika Istanbul
54
Aftermarketplace Tander4Plastic complete repair kit
56
Technical service info for Mercedes Benz
56
Silkolene Pro Chain racing lube
57
Help your fleet save fuel
57
A N D
I N N O V A T I V E
Advertisers Guide ACDelco Aerocure Alfa AUDI Parts Auto Africa Auto Cosmos - Electrolog Celette SA Chicago Pneumatic Garage Trade Supplies Highveld Garage Equipment Integrated Marketing Ital Machinery Launch Tech Leaderquip Mahle MIDAS Motor Merchandise Nissan PCL - AEI Robert Bosch Snap-on Tenneco / Monroe Trysome Auto Electric VW Parts Victor Reinz Wheelquip
21 OBC 25 27 22-23 57 31 29 33 55 39 4, 29 35 IFC 13 9,43,51 30 11 37 17, IBC 19 7 15 5 45 41
Don’t Know what this is?
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While reasonable precautions have been taken to ensure the accuracy of the advice and information given to readers, neither the editor, nor the publishers, can accept any responsibility for any damages, injury or loss which arise there from. The opinions expressed by contributors to this magazine are not necessarily shared by the editor or the publishers.
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AutoForum AutoForum - May - May / June / June 2014 2014
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Volvo's pedestrian protection efforts lauded Volvo Cars of North America (VCNA) has been awarded the World Traffic Safety Symposium’s 2014 Achievement Award. The award was presented to Volvo for the research and development of pedestrian safety features, including the company’s pedestrian detection system. The technology will only be available from next year, in the all-new 2015 XC90, and includes pedestrian detection in darkness, as well as detection and auto brake for other vehicles, pedestrians and cyclists.
Lack of roadworthy vehicles highlighted by death stats
The World Traffic Safety Symposium also took the opportunity to applaud the carmaker’s revolutionary pedestrian airbag. It works by sensing that the vehicle has come in contact with a human, and then deploys an exterior airbag from the bonnet, to help protect the pedestrian.
According to a recent statement by the Motor Industry Workshop Association (MIWA) unroadworthy vehicles are one of the main factors that led to the 193 road fatalities this past Easter. This, says the organisation’s Chairperson, Les Mc Master, highlights the critical importance of ensuring all vehicles are roadworthy before going out on the road. Minister of Transport Dipuo Peters reported in an official statement following the Easter Weekend that, according to the Road Traffic Management Corporation’s (RTMC) preliminary figures, a total of 148 crashes were recorded from 17 to 21 April this year, which resulted in 193 fatalities nationwide. “Road safety, first and foremost, is an individual road user’s responsibility. Once this notion is lost on any road user, the battle against road carnage is undermined. The carnage we continue to experience on our road is instigated by a number of factors mostly embedded in human behaviour and vehicle factor,” she said. She went on to list a number of contributing factors that are all in road users’ control, one of which is unroadworthy vehicles. Mc Master advises that motorists should have their vehicles regularly checked for roadworthiness, and familiarise themselves with what constitutes a roadworthy vehicle. This is especially important for drivers of commercial vehicles and fleet managers of course. This magazine has printed numerous articles on the poor state of so many trucks on our roads. Mc Master continues: “Remember, when you drive your unroadworthy vehicle onto a public road, you risk the lives of your passengers, other road users and yourself! Compromising the condition of your motor car is not a good practice.”
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G.U.D's new tech assembly line G.U.D. Holdings has officially commissioned a multimillion Rand new fuel filter assembly line at its Durban manufacturing site. The new line will make use of wrap filter technology to produce OEM quality multiport, spin-on and metal-free filters with wrap media elements, all in order to meet growing market demand. The highest expected volume wrap filter, G1142, will fit light commercial diesel applications such as the Toyota Hilux and Ford Ranger. The company explains that wrap filters have distinctly different looking media assemblies to the conventional starshaped media filters, whereby the media is wrapped around a central core, much like paper layers around a tube. Wrap filter technology produces elements with significantly more surface area, allowing for better filtration of impurities such as dirt particles and moisture from the fuel. This, it says, results in improved fuel economy and engine performance. Ian Law, Sales & Marketing Director, G.U.D. Holdings (Pty) Ltd explains: “We are very happy with the locally manufactured wrap filters and are confident our OEM’s and after market customers will approve of the high quality standards.”
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AutoForum AutoForum - May - May / June / June 2014 2014
VWSA's first Millwright grads The Volkswagen Group South Africa (VWSA) announced recently that it has seen the graduation of its first set of Millwright apprentices - production employees with no formal qualifications who have now successfully undergone training on one of the most sought-after fields in the manufacturing sector. Millwright Apprenticeship programme was introduced in 2010 through VWSA’s Technical Learning Academy (TLA). The apprenticeship is a highly sought-after skills training programme, which focuses on installing and maintaining electrically automated industrial machinery. Graduates’ work involves dismantling, fault-finding, repairing - and in some cases manufacturing - small replacement parts. They are also required to be able to read blue prints and schematic drawing to perform these tasks. This first set of 12 Millwright apprentices have been in training for a period of three and a half years. TLA trainer Nabeel Rasdien explains: “During this time, the apprentices received institutionalised practical training and on-the-job training”. The course involves training in the electrical and mechanical fields, as well as in pneumatics, hydraulics, electronics and programme logic controllers. The training is completed with a national trade test regulated by MerSETA (Manufacturing, Engineering and Related Services Sector Education and Training Authority). Graduate Ivor Van Staden commented: “I have gained invaluable technical, mechanical and electrical skills that have empowered me to be a better and marketable person. I would like to convey my gratitude to VWSA for this opportunity and for investing in me.”
www.AutoForum.co.za
The Sewell Businessman of the Year Winners The three primary winners of the Sewell Group Businessman of the Year title for 2013 have been announced. James Wood (Halfway Toyota Ottery) took top honours in the Large Dealer category; Schalk Fourie (NTT Toyota Potgietersrus) in the Medium Dealer category; and Danie Horne (B&M Garage Bredasdorp) in the Small Dealer category. The three were announced after the Johannesburg banquet held recently, and which saw the 33 nominees up for the title. Dr George Nyabadza, CEO of Sewells Group South Africa, said the ultimate benefit was to motorists: “Our Businessman of the Year awards show yet again that the level of performance and customer experience delivery given by South African motor dealers is exemplary - and right up to and often better than the world’s best.” The full list of winners is as follows: Businessman of the Year: Large Dealer Category - James Wood, Halfway Toyota Ottery. Medium Dealer Category - Schalk Fourie, NTT Toyota Potgietersrus. Small Dealer Category - Danie Horne, B&M Garage, Bredasdorp. Most Improved Performance Group Member: Jenny Duvenhage, Germiston Renault. Most Improved Dealers Year-on-Year: Large Dealer Category - Francois Croukamp, Action Ford & Mazda, Constantia. Medium Dealer Category - Bruce van Rooyen, Audi Centre Airport. Small Dealer Category - Mark Africa, Imperial Paarden Eiland, Cape Town.
VWSA Managing Director, David Powels, said the trade testing of the Millwright Apprentices was part of the company’s “continued focus on improving the skills of our employees”. Most of the technical training at VWSA is conducted through the TLA with more than 50% of all the Technical Learners coming from VWSA’s production line. In 2013, the TLA trade tested and qualified 68 employees.
Dr George Nyabadza, CEO of Sewells Group South Africa; Danie Horn, B&M Garage Bredasdorp; Chris de Kock, CEO of WesBank; James Wood, Halfway Toyota Ottery; Paddy O’Brien, Chairman Sewells Group; Schalk Fourie, NTT Toyota Potgietersrus; and Derik Scorer, National Chairman of NADA South Africa.
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Trade Talk
AutoForum AutoForum - May - May / June / June 2014 2014
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MAHLE Aftermarket opens new sales branch in South Africa Founded in 1920 in Stuttgart, Germany, the MAHLE brand is now synonymous with combustion engine expertise. The company boasts specialist Engine Systems, Components, Filtration and Engine Peripherals business units. This year’s collaboration with the former Behr Group in the Thermal Management business unit, means MAHLE now ranks among the top three systems suppliers worldwide. Luckily for the SA motor sector, the company recently opened a MAHLE Aftermarket sales office – which specialises in spare parts and offers trade and repair shops access to the OEM quality product range – in PE. This latter office will ensure more efficient supply to the South African market. At the same time it means intensified customer proximity and strengthened contacts in the surrounding countries such
Brothers Hermann and Ernst Mahle in the early years of the company.
as Namibia, Zimbabwe, Zambia, Mozambique, and Angola. The new office is located at the MAHLE Behr production plant and reaffirms the brand’s commitment to the local market. Chris Stanbridge, head of the new MAHLE Aftermarket sales office in South Africa, has a clear understanding of the specific regional needs of his customers. “The brand diversity in South Africa is extremely high and our customers are very demanding in terms of service and flexibility.” Stanbridge believes the team is set up to meet this challenge, with MAHLE Aftermarket’s OE competence, highly efficient sales staff and broad product range. The latter includes MAHLE Original engine components, filters, and turbochargers, as well as MAHLE Original and Behr thermostats.
MAHLE develops premium products for the international original equipment market—for example trend-setting engine components (here: Tech Center Stuttgart, Germany).
The new sales branch in Port Elizabeth services the South African market with the MAHLE Aftermarket product range.
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AutoForum - May / June 2014
The latest global news
Communicating in a changing publishing landscape You may have noticed that AutoForum has changed from printing 11 issues a year, to alternate monthly. Why? You ask. Well it is about getting you content that counts. Print has the most advantageous “lifespan” AutoForum has been in the print business or physical shelf life - this magazine you are for over 25 years, and we have seen a lot holding will probably be in your possession of change in both the motor and publishing for anywhere up to a year or even more. The industries. As global businesses and the opportunity to create a “conversation” in print people that function within them become is however limited to responses in writing, or more and more fast-paced, access to reaction to advertising, and occurs over quite information is a hot topic. Gone are the days a bit of time. when all you waited for was the morning newspaper and the 8 o’clock news. People This opportunity is exponentially increased need information on an ongoing basis and from a number of different sources and media. by the use of digital media. News can be posted literally minutes after it occurs, and conversations and comment can happen When talking to the aftermarket no one on the fly. Click throughs, page visits and medium truly rules out another – we maintain responses are all quantifiable too. In addition, and understand that specifically printed magazines will always have a place - but more the “lifespan” is actually extended in digital media, where years’ worth of archived and more people want to access information information are actually available and indexed immediately, and wherever they may be. As for you to find easily. such no media is better suited than digital, so it cannot be excluded from any meaningful So in order to keep in line with shifting communication campaign. industry requirements, budgets, the realities of postal delivery and reader expectations, From a communication and marketing point we have adjusted our frequency and doubled of view, and at it’s most basic, AutoForum enhanced our online activity. The magazine delivers content to a targeted audience. We deserves to be handed around, used as a deliver news, brand and product information reference point on your desk, or have bits of it as well as articles that benefit your business, torn out and stuck up on the wall. It provides though our print and digital “channels”. our advertisers with a respected and proven communication channel to build their brands This provides a flow of information that links - and get their products in your hands. The our brand, and that of our advertisers, to digital channels are available to you as a these readers. second option to view the printed information anywhere, and at anytime.
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In the right place at the right time. Or how do you define availability?
Repair shops not only need products in original equipment quality—but the associated data, too.
The independent repair shop is exactly what its name suggests: it is independent— and wants to stay that way.
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To be well-positioned for the future, a repair shop requires a partner who knows what it will need tomorrow and the day after—because the partner’s range already includes it today.
The quality of a supplier is also measured by the quality of the information that he makes available to his partners.
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NEWS FORUM
AutoForum - May / June 2014
Our online edition is hosted by issuu.com allowing for a “page view” reading experience online or on a tablet that you can subscribe to absolutely free. This is the most basic offering, but we have gone far beyond a repetition of the print by uploading daily news through the website, 2 social media channels and email. In addition to AutoForum.co.za we have Twitter and Facebook pages which provide you with the key stories on our website, links you key news and insights. If neither of those work for you, you can sign up for our email newsletter. Our strategy is to become your single point of access to information relevant to the automotive sector and aftermarket. AutoForum has invested heavily in our latest web offering. Not only is it packed with news, but you can search for content by hidden “tags” or keywords. You can use the search or tag clouds which index the content in all stories, pics and adverts and enables search engines such as Google to index and access our content too. We carry all our own news, aggregate relevant articles (with credits) from around the world, and offer you access to the many press releases that suppliers to the automotive sector put out daily. The changes to the site are far more than skin deep – autoforum.co.za is optimised for viewing on any PC or Mac, tablet, iPad and Smartphone by using an user interface that actually interprets the device you are using to view the page, and then formats it to suit. This is designed to offer you the best possible reading and navigating experience – no more trying to zoom in on a tiny section of the page!
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The interactive platform of social media, gives you the opportunity to voice your thoughts and opinions, providing feedback that will assist us in supplying you with articles that you most want. Please remember that unless you interact with the Facebook page (such as ‘liking’ stories or leaving comments) the system stops showing our news in your feed – leaving you out of the picture. (We will be running a series of articles on how you can use these platforms to create and maintain better communication from and to your own businesses) You also can view our events calendar, listing categorised events relevant to the industry segments, sports and exhibitions and invite businesses to mail through their listings to display on the calendar. This makes planning your own events far easier by being able to see what is happening across the industry in any given week. These events will also be posted to our Facebook and Twitter feeds. We spend time each day inputting new stories, links and articles and actually offer any of our readers the same ability – if you have news or comment you simply have to post it to Facebook or Twitter to have your say. Send us your latest jokes, gags or funny videos, this is our own industry community and we probably all share similar interests, tastes and a collective sense of humour (just keep it clean OK – we moderate everything to avoid abuse or spamming). So get onto our site and have a look around, follow us on Twitter or “like” us on Facebook. Bookmark AutoForum.co.za in your smartphone (on iPhone you can actually place the bookmark as an app icon on your screen) - and get in touch with us today. We can’t wait to hear from you!
PAGE 15
NEWS FORUM
AutoForum - May / June 2014
Tenneco's TADIS information system - W Robinson
Tenneco invited wholesale distributors, tyre and fitment professionals and journalists to Italy in late May to showcase their new digital training and technical information tool – TADIS™ (Technician’s Advanced Digital Information System). It is an online system that offers easy access to the latest diagnostic, technical videos, repair and product information related to vehicle ride control and emissions control systems. The big difference with TADIS is that access is free of charge to any vehicle workshop professional, replacement parts sales representative, technical school instructor, student, journalist or consumer. That is a big difference to practically every manufacturer owned system available anywhere! “TADIS represents another important investment in technical support and training for Tenneco customers,” said Alex Gelbcke, vice president and general manager, Tenneco Aftermarket EMEA. “By increasing access to the latest
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diagnostic, repair and product information, we are helping our customers and consumers more proactively and effectively manage the vehicle repair process.” AutoForum spent a few days in Italy with Tenneco’s top brass, from SA and Europe. It was refreshing to spend time with executives from such a high level, and getting to know Gelbcke provided some interesting insights into his view of the automotive aftermarket, specifically the evolution of the availability of information. “There is no other single resource of this scale available within the aftermarket,” he said. “By eliminating barriers to technical information, we are helping our customers expand their diagnostic and repair capabilities, greatly enhance the productivity of their businesses and, above all, perform highquality repairs on virtually any vehicle model.”
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PAGE 17
NEWS FORUM
AutoForum - May / June 2014
The system is multi-platform and computer, laptop and tablet enabled at this time. TADIS offers technical information designed for each of several levels of users, from highly skilled workshop professionals to the vehicle owners themselves.
The local Catalogues should be available in TADIS by the time you are reading this article, and Tenneco SA should also be making some interesting product expansion announcements regarding the Walker range.
Available content includes technical data; highly advanced, interactive e-learning modules; more than 125 technical videos; diagnostic and installation tips; instructions covering the use of diagnostic tools and equipment; in-depth information concerning Tenneco’s Monroe® and Walker® product ranges; electronic catalogues and much more. The concept of delivery via internet enables constant updates and addition of information. This is in line with AutoForum’s own contention that the aftermarket is rapidly adopting a more tech savvy approach to looking for information.
“In terms of emission control products, Tenneco has been at the forefront of technology in catalytic converters, exhaust systems and Diesel Particulate Filters” says Antonis, “Tenneco recognises that the ‘hot end’ of the exhaust systems as well as DPF business is a large opportunity in the global market, and we are ready to take it on in SA”.
Andrew Antonis, country manager for SA, and Philip Lutz, Product Manager for Emerging Markets accompanied a group of journos and customers to the event. The day included demonstrations of the system and tests drives to demonstrate vehicle performance with worn and new shock absorbers. The coup de grace was an exclusive track experience to start a number of Lamborghini vs Ferrari arguments.
As soon as we know more we will let you know, in the meantime try out the TADIS system for yourself and give us some feedback. The system is accessible immediately, in English and French, directly off the Monroe.com website by clicking on the 4T logo. Alternatively a direct link via http:// ta.tenneco-emea.info/technical.php can be used. An expanded language update is in the works and is promised for public launch within 2014. Lookout for our review on AutoForum.co.za with screenshots and pointers
Clockwise from bottom left: Oscar Oskarson presenting the TADIS system; Philip Lutz and Jan Brak testing a demo; Lutz and Antonis at the test track; PIA’s Lydia Wagner; The new Monroe SA ‘pool’ car; SupaQuick’s Malcolm Paul; Monroe’s Track Girls. Previous Page: Alex Gelbcke introduces the team at the TADIS launch
PAGE 18
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NEWS FORUM
AutoForum - May / June 2014
Metair poised to act on battery dumpers - Roy Cokayne
Listed automotive component manufacturer Metair is poised to take action to stop the dumping of automotive batteries on the SA market. This follows claims by Metair Managing Director, Theo Loock, that foreign government-supported automotive manufacturers, particularly from Korea, were involved in this practice. The latter poses a threat to the company’s business and vision to become a global manufacturer. Loock said the level of free market access SA offered to international government-supported competitors, was one of the major challenges domestic component manufacturers faced. He said the Korean government had broadened its support of the Korean automotive industry, beyond such successes as Kia and Hyundai, to include the component industry. This had a specific focus on batteries, especially the lithium ion and lead acid varieties. Loock claimed the Korean government had invested at least $3 billion in support of Korean battery manufacturers. “This has resulted in these companies being able to land batteries in SA at an extremely low cost.” “With the local retail battery operators less focused on responsible sourcing to support jobs in SA and more focused on pricing, we are facing a situation where these foreign government-supported competitors are dumping product into the SA market.” However, Metair has not yet lodged a complaint with the International Trade Administration Commission (Itac). Thembinkosi Gamlashe, the Communication Manager at Itac, said the commission had not received any application for the imposition of anti-dumping duties on imported automotive batteries. Metair’s strategy, set in place in 2012, has five pillars and includes ensuring the business was not too reliant on a limited number of customers, products and industries by expanding into geographies outside SA - especially Europe and the rest of Africa.
18 months earlier of its acquisition of Rombat, the leading lead acid battery business in Romania. Pooe said the Mutlu Aku acquisition had transformed Metair into the number three lead acid battery player in the Europe, Middle East, and Africa region, and number one in Turkey - a position it already held in South Africa and Romania. “With 2014 set to witness the achievement of our “3 X 50%” strategy, we look forward to implementing the next stage of Metair’s strategic path. The group’s next phase of growth will be guided by our ambition to be represented on five continents in the next five years.” But Pooe stressed that this would necessitate a great deal of focus from management and staff and also require that the group broaden its focus from manufacturing excellence to include marketing excellence. Metair plans to first establish a manufacturing footprint in Africa, before pushing ahead with its strategy of transforming itself into a global manufacturer. According to Loock, Metair currently exports its products into Africa only, but aims to expand its manufacturing capacity into the continent in the second half of this year, by entering into small partnerships, distribution or technology transfer agreements. Loock stated that Metair could then expand its manufacturing presence into North and South America and further expand in the Asia market. He estimated it would take about two and a half years for Metair to transfer its technology to new partners, bed any acquisitions down and get some security for the take-up of the group’s spare capacity. This meant the group would start looking at its international globalisation strategy from 2016 until 2018.
This pillar includes the group’s “3 X 50%” vision, which focuses on balancing revenue equally between original equipment (OE) and aftermarket and also ensures that 50% of the group’s revenue - across both OE and aftermarket business - comes from batteries. Mpueleng Pooe, Metair’s Chairman, said the group drew closer to achieving this goal in its 2013 financial year, with 54% of sales to OE, 46% to the aftermarket and non-auto, and 45% attributable to batteries. This follows Metair’s recent successful acquisition of Mutlu Aku, the leading lead acid battery business in Turkey, for R2.7 billion and the finalisation
PAGE 20
Roy Cokayne is a senior financial reporter for Business Report.
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AUTOAFRICA
AutoForum - May / June 2014
Automotive Aftermarket Exhibition & Conference
Zambia 2014
28 & 29 August 2014 Lusaka, ZAMBIA Introducing the Inaugural Zambia Automotive Industry Event to be held at the New Government Complex, Lusaka. The business community recognises that Sub-Saharan Africa and in particular the region encompassing the Southern African Development Community (SADC) offers valuable opportunities for business expansion. Many South African companies in various sectors have already recognised this fact and have been pursuing active business strategies to create a presence in Africa north of the Limpopo. The SADC Region in particular offers exciting business potential for the automotive and allied industries. The Automechanika Organisation and its brand owner Messe Frankfurt believe that the positive economic growth in Africa, especially in the SADC Region, holds vast potential for growth
Who Should Exhibit Exhibition Categories Include:
Training: Mechanical and Collision Repair Parts Collision Repair Equipment Workshop Equipment Wheels & Tyres Fuels & Lubricants Accessories Vehicles: Passenger and Commercial Vehicles and Trailers
in the automotive sector in the Region and supports the Zambia Auto Africa Automotive Aftermarket Conference and Exhibition which is organised by Derrick Mwango Publishers and Events, a Lusaka –based Zambian Company with the assistance of SA Show Services, the licensees of Automechanika Johannesburg. Its location on major transport routes and robust economic activity favours Zambia as a growth point in the Central SADC Region and it is firmly believed that there is scope for the automotive aftermarket to explore or further develop business opportunities in Zambia and surrounding SADC member states.
Why Exhibit
Unique opportunity to explore business opportunities or expand existing activities in Zambia and the SADC Region. Meet and network with existing and potential new customers. Get acquainted with business conditions and potential on a first hand basis. Promote training and skills transfer programmes offered by your company. Participate in the Conference Programme during the event Enhance your footprint as an exhibitor at Automechanika Johannesburg and expand your business potential at the Automechanika Johannesburg 2015 Exhibition.
HOW TO EXHIBIT Space is limited, book now to avoid disappointment Robert Kaiser Tel:+27 11 494 5003 Fax: +27 11 494 5004 Mail: robert@sashows.com Derrick Mwango Tel: +260-963-275331 Contact in Zambia or + 260-978-868378 Mail: info@derrickmwango.com Travel & accommodation availability can be provided to exhibitors requiring assistance or information Contact in South Africa
PAGE 22
Conference Information Zambia Automotive Industry Conference : 28 & 29 August 2014* 28 August 2014
29 August 2014
Official Opening: The Hon. Dr. Guy Scott, Vice –President of the Republic of Zambia Industry Overview: Economics Assocation of Zambia 8000 Linking Zambia Project: The Hon.Yamfya Mukanga, MP, Minister of Transport , Works, Supply and Communications of the Republic of Zambia A South African Automotive Industry Perspective on the Development of the Motor Industry in Sub-Saharan Africa; Mr. Nico Vermeulen, Director, National Association of Automobile Manufacturers of South Africa The role of financial planning and services in the Zambian automotive sector: Mr Greg Mokwena, First National Bank Zambia. The Development and Role of the Automotive Aftermarket in Africa: Mr. Ewald Faulstich,Director: Aftermarket Division, Robert Bosch SA Government Assistance Schemes to encourage Investment in Zambia: Mr. Glyn Michelo, Acting Director-General, Zambia Development Agency.
Industrial Development in Zambia: Mr.TobiasMulimbika, Director of Industry, Zambian Ministry of Commerce, Trade & Industry. Alternative Learning Pathways: Mr. David Chakonta, Director-General, Technical Education,Vocational and Entrepreneurship Training Authority of Zambia Professionalism in the Automotive Engineering Field: Mr Henry Mwale, Engineering Institute of Zambia Panel presentation : Cross Border Trade and Logistical Challenges in the SADC Region: In Search of Solutions: representatives of South African and Zambian Government Agencies and Freight Forwarding Industry. Organised Motor Industry in Zambia: A Need?
Collision Repair Conference: 29 August 2014* New Zambian government –promulgated collision repair standards. The Insurance and Collision Repair Sectors: Building Sound Relationships Developments in Collision Repair Technology; Body and Chassis Automotive Paint Environmental Issues Speaker details to be publicised shortly
*
Practical & Theoretical Workshops: 28 & 29 August*
Diagnostics Engines and ignition systems Air-conditioning systems Brake systems Transmission and Drivetrain Suspension Fuel injection Lubrication and filter technology : new developments Collision repair Automotive Paint and Techniques Batteries and electronics Training workshop for motor assessors ( 2 day event) TEVETA Train the Trainer workshop electronic training systems
Programmes subject to change
BOOK CONFERENCE SEAT NOW
robert@sashows.com | info@derrickmwango.com
PAGE 23
NEWS FORUM
AutoForum - May / June 2014
Are you checking your customers’ vehicles for worn shocks?
W
orn shock absorbers seriously compromise a car’s handling and safety on the road. But because shock absorbers wear out gradually, motorists often adjust unconsciously to the change in their vehicle’s handling, unaware of the danger they’re in, due to the efficiency of vital components being compromised. “It’s essential that motorists be aware of how dangerous worn shocks can be and familiarise themselves with the signs that their car’s shocks may be due for replacement,” says Les Mc Master, Chairman of the Motor Industry Workshop Association (MIWA.) Of course for those in the trade that means reminding customers to replace theirs, and consistently checking vehicles in your shop for worn shocks.
Poor road holding, aquaplaning, component wear – such as the other steering and suspension components which can wear out faster, and headlight dazzle – thanks to more bounce in the vehicle as it drives. It also points out that ABS braking systems are even more affected by worn shocks and that driver fatigue is worsened, as the driver is forced to concentrate more on keeping the car on the road (even if they are not aware they are doing it). Perhaps it would be a good exercise to ask your customer base if they are experiencing any of those “symptoms’ – and if they are, encourage replacement. It not only means a helpful reminder of your brand, it can build loyalty and hopefully bring a few more vehicles in for service and replacement right there and then.
Independent research on the extent to which worn shock absorbers impacts on a vehicle’s safety shows that they compromise the driver’s ability to stop, steer and maintain vehicle stability. “In fact it takes 2.6 metres
longer to stop from a speed of 80 km/h on a straight road with only one driver in the car and it takes 11.3 metres longer to stop when fully loaded and travelling on a straight road with an uneven surface from a speed of 70 km/h.” Among the signs that a car’s shock absorbers could be worn are steering wheel vibrations, oil leakage, irregular and increased tyre wear as well as steering that will not centre by itself. Arrive Alive also highlights the following signs of worn shocks on their website:
PAGE 24
Mc Master also cautions consumers against opting to replace their worn shocks with cheap - and unsafe - shock absorbers. Independent tests have proved that certain cheap, imported shocks are extremely dangerous because they aren’t built robustly, the quality of the oil is inferior, they fail the fatigue test, lack flexibility and are often incorrectly assembled. Go with the brands you trust and know you will not have come backs from.
Ford's Mulally retires Ford Motor Company has announced that come 1 July it will have a new President and CEO. The automaker’s current head - Alan Mulally - has decided to retire, and will be handing over the reigns to his successor, Mark Fields. “From the first day we discussed Ford’s transformation eight years ago, Alan and I agreed that developing the next generation of leaders and ensuring an orderly CEO succession were among our highest priorities,” Executive Chairman Bill Ford said. “Mark has transformed several of our operations around the world into much stronger businesses during his 25 years at Ford. Now, Mark is ready to lead our company into the future as CEO.” Mulally, 68, is retiring after nearly eight years leading Ford and capping a remarkable 45-year career. “Alan deservedly will be long remembered for engineering one of the most successful business turnarounds in history,” Ford continues. “Under Alan’s leadership, Ford not only survived the global economic crisis, it emerged as one of the world’s strongest auto companies.
PAGE 25
NEWS FORUM
AutoForum - May / June 2014
PCL and AEI make in-roads in SA market Just a few months after this year’s Tyrexpo show held in Johannesburg, PCL has confirmed that the show allowed it to make hefty in-roads into the SA market, along with its partner, automotive heavyweight AEI (Automotive Equipment International). The companies teamed up at the show to demonstrate PCL’s fast and accurate nitrogen generation and tyre inflation solution – NEXUS. This innovative new range provides cost-effective nitrogen delivery at point of use, hand in hand with PCL’s world-renowned digital inflation technology - giving a guaranteed inflation accuracy of ± 0.5%. This means customers can benefit from super fast nitrogen inflation from their existing air supply, without needing to buy, store and handle nitrogen bottles. As one of SA’s top providers of quality garage equipment, AEI was also delighted to partner with PCL for its launch of the NEXUS Compact. This inflator is unique in that it can be fitted to the inside or outside of mobile tyre service vehicles – yet covers every tyre inflation application, from passenger cars to large commercial vehicles, including trucks and OTR tyres. Tyre service providers can now benefit from offering a nitrogen inflation service to commercial customers on roadside or mobile breakdowns. The new system is fully waterproof with brackets, so it can be fixed in place, and has been tested on PTO-driven compressors mounted on vehicles – ideal for the mining industry. Tyrexpo visitors were also presented with PCL’s standard range of Nitrogen products, boasting built-in digital inflators and the ability to inflate up to 4 tyres at once. The range includes the NEX2ID02 for passenger car tyres, the NEX6ID02 for light commercial tyres or 4 x ‘bakkie’ tyres at once, and the NEXMID for 2-4 x commercial tyres at once or 1 x OTR tyre at a time. Nitrogen’s benefits include that it reduces the gas migration through the tyre wall, whilst also preventing pressure fluctuations when heat builds up in the tyre. Correct pressure extends tyre life, improves fuel efficiency and enhances handling. For fleet managers running a large number of vehicles, this could mean huge savings on fuel bills and replacement tyre costs. As Nitrogen has an inert properties, it is safer in enclosed areas and fire hazard environments. Commercial tyre suppliers and manufacturers can also benefit from offering Nitrogen, as it is a very dry gas. Normal air contains oxygen - a moisture rich gas - which, over time, can oxidise and corrode wheel rims and also speed up the degrading process of the steel belt found in commercial tyre casings.
PAGE 26
PCL’s comprehensive range of tyre inflators and workshop equipment were also on display at the show, including the ACCURA D12 inflation unit. The latter combines advanced and user friendly design with touch screen technology, and provides reduced tyre inflation and lifetime costs. For further information on the full range check out www. pclairtechnology.com.
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PAGE 27
NEWS FORUM
AutoForum - May / June 2014
SA drops in KPMG brics ranking - Roy Cokayne
South Africa has dropped two ranking places, falling into the fifth most favoured destination for automotive investment in the BRIC countries - comprising of China, India, Brazil and Russia. China and India were again the top two contenders for automotive companies planning to invest, but Brazil and Russia have leapfrogged South Africa, according to the latest KMPG global automotive survey.
Further respondents expect general market entry barriers, such as import and export duties and local content rules, to decrease in every one of the four BRICs - although the picture in China was a little less positive.
Gavin Maile, KPMG’s Africa Head of Automotive, stressed that SA’s ranking among the BRIC countries was still a healthy position.
Maile stated there was a never-ending cycle of trying to keep vehicle manufacturers in countries where they were producing. He believes the short term regulatory framework in SA is working for now, but that there is a definite need for getting the regulatory framework ready now for the longer term and when the APDP runs out in 2020.
Maile also stressed that SA’s previous high ranking for investment among vehicle manufacturers from Japan, Western Europe and North America could be questioned, because the domestic industry only accounted for about 1% of total global new vehicle sales. “South Africa is still a favoured destination for investment, but needs to get economic growth going in the country and stability in the labour force. If the buying power [of consumers] was better, the country would also be in a better space.” Maile believes the deterioration in SA’s ranking was related to the new APDP, resulting in the country being at the “front of mind” of global auto executives in the 2013 survey rather than the latest survey, as many investments were being committed to the country. He said protectionism was also being relaxed in all the BRIC countries with the exception of China, which was still expected to attract foreign investment because of its market potential. Maile emphasised it would be wrong to attribute SA’s demotion to fifth to the strikes that disrupted the motor manufacturing industry for seven weeks last year. He said KPMG’s survey was conducted in July and August last year, prior to the strikes peak. The survey highlighted the shift in the axis of automotive power, with more than 6 out of 10 respondents agreeing that vehicle production in Europe would rationalise and shift to emerging markets. It claimed that this view was more likely to be held by automakers in countries such as India, Russia, Brazil, France and Germany, while those from the US were more sceptical. The survey reported that China was forecast to account for almost one third of annual new worldwide vehicle sales by 2020, making it the major automotive market by some distance. It added that 85% of respondents believed growth in the BRICs and other up-and-coming nations was the biggest single trend up to 2025.
PAGE 28
He said the APDP has also had unintended consequences, because the programme was conceptualised in mid-2000 and the global automotive environment has changed significantly since then. Maile added that the component industry is getting insufficient support and contributing to the automotive industry’s negative trade balance. The latest automotive export manual released by the Automotive Industry Export Council last year, revealed that the industry’s negative trade balance widened to a record R49.2 bn, with the value of imports totalling R136.1 bn and exports only R86.9 bn. Automotive components contributed R14.5bn to the industry’s total negative trade balance in 2012, with the value of component exports totalling R36.87bn and automotive imports R51.4bn. The KPMG survey revealed that seven out of the 10 OEMs likely to grow in the next five years were from China, Russia and India. Hyundai/Kia from South Korea was in the top position, with Volkswagen slipping down one position to second. AvtoVAZ from Russia moved up to third position (from 21st in the previous survey). The Chinese manufacturers in the top 10 were SAIC (4th), Chery (5th), Dongfeng (6th) Brilliance-Jinbei (9th) and BAIC (10th). BMW dropped to 8th from second position. Key findings of the survey were that 92% of respondents reported fuel efficiency as the top priority of buyers; 70% that motorists wanted a longer lasting vehicle; and 76% believed that internal combustion engine downsizing and optimisation was a key issue - compared to only 59% for battery powered technology.
Roy Cokayne is a senior financial reporter for Business Report.
Africa's auto barriers
A
ccording to a new commentary from Imperial Fleet Management, although Africa’s middle class may be fast emerging, lower GDP per capita incomes, the small middle class and used car imports dominating most of sub-Saharan Africa, will continue to hinder new car sales on the continent. Nicholas de Canha, company CEO says: “The big picture really is that the new car market is very small in Africa and unfortunately will continue to remain small for many years. This is particularly true for those countries where they are not experiencing a resource boom. The key is increasing the GDP per capita. The thing that drives an economy is the middle class and this will take time. Realistically, GDP per capita needs to grow until it’s about $5000-6000 per person before we’ll see robust automotive markets across the continent.” de Canha explains that the African automotive market could be split and viewed in three sections: SA, North Africa (including; Morocco, Egypt, Algeria, Tunisia and Libya) and ‘middle Africa’ - everything in between. To further put this into perspective, if there are 100 new car sales in Africa, then 60 of those sales would stem from SA, 35 in North Africa and, between 5 and 10 would be generated from different countries within ‘middle Africa’. “With that in mind, ‘middle Africa’ has a massive import-of-used-car market - where used car imports are banned in South and North Africa.” A good quality used car will enter the market at less than 50% of the cost price of a new car, due to the depreciation in their original markets and low duties on used cars and high duties on new cars. Jaques adds: “Though these vehicles aren’t sold with a warranty or service plan, people will take their chances because it is so much cheaper.” This kind of ‘model’ only works when people have little expendable income. As people become more wealthy they expect warranties and other value added services. “With these increases in new vehicle sales also comes more investment into the country through sophisticated market structures including the likes of proper dealerships and workshops, possibly even component manufacturing and assembly plants etc. Government intervention is certainly needed to either ban used car imports or at least adjust the tax duties to create a more even playing field between used and new car imports – and doing so with the realisation that a more robust automotive market also boasts other and greater potential industrialisation benefits for the economy,” concludes de Canha.
PAGE 29
AutoForum - May / June 2014
Contents 32
Heading To NACE? Don’t Miss CRES
33
I-Car
34
Aussie body shop scheme to help ex-car thieves
PAGE 30
Body repair insight
In association with BodyShop News Asia and Australian BodyShop News
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PAGE 31
BODYSHOP NEWS
AutoForum - May / June 2014
Heading to NACE? Don't miss CRES
BODYSHOP
The MSO Symposium held during NACE the past three years will have a new name: the Collision Repair Executive Symposium (CRES).
PAGE 32
The MSO Symposium has been an extremely popular event during NACE since it premiered in 2011, drawing attendance from the largest multi-shop operators in the collision repair industry. The business event will now cater to a broader group of collision repair executives, allowing it to be more inclusive of some of the best operators in the collision repair industry. It will also include some changes in content, including a focus on operations and participation from insurance company executives presenting information on trends. Its organisers believe that no other industry event will do more to bring together the
Registration for CRES has already opened and hotel reservations can be made via the Travel section of the website, www.NACEexpo.com, for the week of 27 July and all events taking place during “Industry Week” in Detroit.
thought leaders in collision repair than CRES. The content will cover business growth, insurance and collision industry trends, facility utilisation, mergers and acquisitions, and more.
Now in its 32nd year, NACE/CARS 2014 will feature numerous opportunities for technical training, business education, demonstrations, networking and technology showcases for stakeholders, owners, managers and technicians in the collision and service repair industries.
Dan Risley, ASA President and Executive Director, commented: “Some businesses are preparing for expansion through growth or acquisition, while others are preparing for merger or divestiture. This symposium will provide information essential in understanding market conditions and preparing for the future, regardless the size of the business.” The CRES will open with a reception Thursday evening, 31 July, 2014, at COBO Centre in Detroit. Presentations will begin Friday, 1 August with breaks and a luncheon, to allow for networking and peer-to-peer discussion.
These include the many board and association meetings Monday, 28 July; the CIC summer meeting Tuesday, 29; the I-CAR Conference and Gala 35th Anniversary Networking Event Wednesday, 30 July; and featuring NACE/ CARS 2014 Conference + Expo WednesdaySaturday, 30 July-2 August. (Expo will be held Thursday and Friday.)
Along with NACE/CARS 2014, a series of automotive repair industry events and colocated meetings will take place 28 July -2 August, 2014. AutoForum will be featuring a report back after the event, so keep a lookout in our September /October issue.
I-CAR wants to be the “linking pin” between OEMS and repairers. American company I-CAR believes that it will help OEM engineers understand the challenges the Collision Repair industry faces with repair of current advanced steel vehicles. Steve Marks, I-CAR’s Industry Support Manager and one of I-CAR’s collision repair subject matter experts, will speak during the “AHSS Repair and Safety Technologies” track at the Great Designs in Steel 2014 Conference that takes place this month in Livonia, Michigan. “I-CAR is committed to serving as the technical `linking pin’ between the Collision Repair Inter-Industry and OEMs, working methodically in collaboration with OEMs to improve awareness of repair challenges that lead to common solutions, reduce and eliminate gaps in repair information, while improving standardisation and industry accessibility to the information required to support proper repairs.” Marks said.
WHY A FITMENT CENTRE NEEDS DIAGNOSTICS • • • • • • •
Steering angle sensors (SAS) which may require recalibration after alignment. Tyre Pressure Monitoring systems (TPMS) which may require coding. Batteries which require service resets and system updates Electronic Parking Brakes which require releasing for brake replacement ABS for the bleeding of electronic braking systems Ride Height pre-set required on some Air suspension vehicles Engine Management light reset required after some exhaust replacements
The Great Designs in Steel 2014 conference is the premier forum for the latest trends and applications in automotive steel technologies. The conference offers a multi-track programme that features technical presentations on new steel technologies including AHSS, automotive safety and manufacturing technologies with experts from the Steel Market
Development Institute, Ford, General Motors, Nissan, the United States Steel Corporation, the NanoSteel Company, WorldAutoSteel, Dow and Henkel. “The accelerating pace of automotive design and steel performance is dramatically reshaping the conversation between Repairers and OEMs in a very positive way,” explained Marks.
David Barendse 082 450 6109
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PAGE 33
BODYSHOP NEWS
AutoForum - May / June 2014
Aussie body shop scheme to help ex-car thieves Community group Mission Australia, the Australian National Motor Vehicle Theft Reduction Council (NMVTRC) and Suncorp Group have started a smash repairs business in that country to help troubled youth and former criminals.
The Synergy Smash Repairs ‘social enterprise’ is a commercial business offering quality non-structural smash repair services, while at the same time providing on-the-job training, work experience and support to young people with a history of motorvehicle-related offences, such as theft and vandalism. The programme addresses two important needs: to create career pathways for vulnerable young people (aged 16-20), while at the same time preparing a much needed next-generation workforce for the industry. Synergy represents the first time the community services sector and the motor vehicle industry have come together in Australia in partnership, having found a common cause. Mission Australia Victoria State Director Kylee Bates said the new social enterprise aims to prevent re-offending and provide participants with important, positive life skills. “As a leading provider of programmes and support for disadvantaged youth, we know how easy it is for young offenders to get stuck in a cycle of crime. This programme aims to break that cycle in a positive and sustainable way.” “Synergy will equip young people with industry skills and experience while also supporting them to address issues that might have contributed to their previous behaviour and prevented them from finding ongoing employment.” “Instead of just providing young offenders with training and skills that may not result in employment in a tough labour market, this project will create a clear career pathway as the young people are trained for jobs this particular industry is trying to fill. It’s an exciting opportunity for Mission Australia to provide troubled youth with a chance to turn their lives around, while also developing a business that will meet the needs of industry.” NMVTRC Chairman David Morgan explained that in large Australian cities it is common for a ‘proficient’ young thief to have stolen dozens of cars by his or her late teens and that early involvement in car crime is an indicator of later progression to serious, organised crime.
PAGE 34
“Traditional justice responses often return offenders to the community without the skills or support required to leave their former lifestyle behind,” Morgan said. “The NMVTRC has therefore been a leading advocate for the expert design and delivery of diversionary programmes for young vehicle theft offenders based around technical training and the development of trade skills. We believe that’s what the Synergy model will deliver.” Patrick Snowball, CEO of Suncorp Group, said this is an excellent opportunity for Suncorp’s recommended repairers to attract new potential tradespeople to the industry while helping improve some young lives in the process. “It’s no secret that not enough young people are coming into the repair industry, which is why we have been working with our recommended repairers to find alternative sources of recruitment.” “This programme is good for both repairers and the young people involved, with strong support and high quality training opportunities. Suncorp is very committed to Synergy’s success.” Synergy will be certified against the Vehicle Repairer Standard as a nonstructural repairer and will meet the same quality standards expected of any of repairer. The institution will offer a six-month accredited training programme to young people aged 16-20, which will equip participants with the skills to commence a smash repairs apprenticeship. Up to eight participants at a time will complete the sixmonth programme, comprising three contact days per week – one day of training, and two of on-site work experience. Participants will be supervised by an experienced, tradequalified workshop manager, who will also act as the commercial manager of the business. The business will also be supported by a full-time, experienced spray painter and a full-time, experienced panel-beater. Students will then be assisted to gain ongoing employment in the industry through Suncorp’s network of smash repairers. The programme aims to see two groups of eight trainees complete the programme each year. What a great initiative! We hope that we see some more community based projects like this in SA.
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PAGE 35
Business Forum
AutoForum - May / June 2014
Business insight
Are you falling into the tortoise trap? - Colin Windell
Brand loyalty, largely, does not exist. In a tightening market, such as we find in the auto industry, buyer focus is not on a warm and fuzzy feeling from seeing brand identity top and tail on a favourite television show, but is firmly fixed on the cost effectiveness of the purchase over its lifespan. With the motor market having dropped 10,7% in April compared to same time last year, things are not pretty – yet two things are happening among motor manufacturers and importers. The first is massive cuts in marketing budgets, and the second is a historically proven inaccurate belief in brand loyalty to carry them through. In a country where annual motor vehicles have (and have had for more than 40 years) more than 85% of those sales taken up by fleet, corporate, rental and government entities, tough times should elicit tough and increased marketing activity. Corporate buying – which accounts for around 350 000 new cars and 130 000 new bakkies every single year – is not a round of golf and a handshake deal. It is a reasoned decision, based on research and information and is all about cost to company over time…and just how effective that cost to company is in terms of the allocated usage of the unit. While we accept tougher times do put a strain on budgets, the ‘tortoise’ attitude being displayed by many companies (not only in the motor industry) slashing marketing budgets to achieve instant cost cuttings, will find down the line it is going to cost them more to try and make up lost ground. In looking at the April sales we have to consider the bizarre collection of long weekends and public holidays that effectively shut the country down. April 2014 aggregate new vehicle sales at 46 013 units registered a substantial decline of 5 485 vehicles or a fall of 10,7% compared to the 51 498 sold in April last year. All segments and categories had recorded year on year declines. The April, 2014 export sales total at 16 801 units reflected a more pronounced decline of 8 142 vehicles or a fall of 32,6% compared to the 24 943 vehicles exported in April last year. As a result of the public holidays, the absolute declines recorded were more pronounced than the underlying trend. The new car market remained under pressure during April, 2014 and at 30 848 units reflected a decline of 3 648 units or a fall of 10,6% compared to the 34 496 new cars sold in April last year. Domestic sales of new light commercial vehicles, bakkies and mini buses at 12 796 units during April 2014 reflected a fall of
PAGE 36
1 662 units or 11,5% compared to the 14 458 light commercial vehicles sold during the corresponding month last year. Sales of vehicles in the medium and heavy truck segments of the Industry at 795 units and 1 574 units, respectively, also reflected declines of 111 units or a fall of 12,3%, in the case of medium commercial vehicles, and a more modest fall of 64 units or a decline of 3,9%, in the case of heavy trucks and buses, compared to the corresponding month last year. All of this puts the expected total market for the year under pressure and likely to drop by 3,5% or more compared to last year, according to analysts. “We are used to a short sales month in April, but this year it felt even shorter as many potential vehicle buyers extended their break to stretch across several public holidays. We believe many of those sales were pulled forward into March, which was a relatively good month and we will closely watch May to see if it benefitted from any postponed vehicle purchases of April,” says Calvyn Hamman, Senior Vice President of Sales and Marketing at Toyota South Africa Motors. “The outlook for 2014 remains that the new car market will remain depressed,” says Rudolf Mahoney, head of Research at WesBank. “There will be significant growth in the used car market.” The two largest asset purchases with on-going expenses that typical middle- to- high income consumers are faced with are houses and vehicles. Lightstone, a provider of comprehensive data, analytics and systems on automotive, property and business assets, identified comparable market segments across properties and vehicles and have seen significant changes in preferences between the two over 2012 and 2013. “When comparing the value of the transacting market between the first half of 2012 and the first half of 2013 we identified how the asset preferences of consumers in different cities changed from one year to the next. “This also provided insight into what we can expect in the first half of 2014, which is uniquely gloomy with the combined effect of an interest rate hike and increased fuel prices driving up living costs and therefore diminishing the asset buying
Colin Windell is the Editor of Fleet Magazine.
power of consumers,” says Paul-Roux de Kock, Analytics Director at Lightstone. Lightstone categorises these four markets, namely, Entry Level, Mainstream, High End and Affluent, based on typical details. “The proportional value of new and second hand transacting assets over a one year period shows four markets that are comparable in size over the two asset classes,” says de Kock. “When breaking down these markets per asset in each region, we observe interesting results showing which assets consumers place priority on in different provinces.”
increase in the affluent vehicle market, but due to the low volumes of luxury vehicles traded in the region, small increases will be exaggerated.
In the City of Johannesburg, the affluent and high end property market picked up speed and it is expected the mainstream market will follow suit in 2014 as borderline high-end home buyers might opt to stick to the mainstream market in fear of further rate hikes.
In the City of Tshwane, Lightstone saw a similar decline to Johannesburg in the transacting automotive markets and with increased fuel and e-Toll costs, it is expected there will be similar downgrade trends in the vehicle markets, however it seems consumers were spending more money in the nonentry level property markets. This can indicate there might be a migration up the property value chain similar to the City of Cape Town in the first half of 2014.
“The automotive sector had a slower six months in all four markets, but with consumers feeling the brunt of increased fuel and e-Toll costs in 2014, we expect potential car buyers to drive up activity in the entry level and mainstream markets at the expense of the high and affluent markets,” says de Kock. In the City of Cape Town there has been a definite drop in the value of transacting passenger vehicles in the higher ends of the market. There has been an anomaly of a 10%
In the residential property sector, the mainstream and high end markets were the ones that picked up steam from the first semester of 2012 to the first semester of 2013 with the entry level market not as active. This potentially indicates a migration up the value ladder in the Cape Town property market, but with the reverse happening in the vehicle market.
“It is apparent the markets in both sectors are constantly contracting and expanding and the movement of value traded across markets in the different municipalities will react differently to economic shocks. We will be following the effect of this on the interplaying property and automotive markets closely in the months to come,” concludes de Kock.
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PAGE 37
AutoForum - May / June 2014
Choosing the right social network for your business - Kristen Felder
We at Collision Hub spend quite a bit of time explaining what to do and what not to do when it comes to your social media strategy. Covering topics such as what times to post, how to use certain networks and how to maximise your page’s engagement, we like to cover our bases in social media. We haven’t, however, really talked about choosing the social networks that best fit your business. We strongly advise against joining every social network in order not to spread yourself too thin. Instead, focus on the networks that are most active for your industry and will best suit your business. I’m going to break down each of the most popular networks and how they can work for you. Facebook: The most popular social network across the board, so it would be very advantageous to have a page here if you don’t already. Facebook offers the ability to post various multi-media, such as photos and videos, with ease. Another perk is that Facebook has it’s own metrics built in for easy monitoring, not to mention you can schedule your posts in advance. Having an active presence on Facebook is essential for small and large businesses alike. (By the way – are you following Collision Hub and AutoForum on Facebook? If not, you are missing out on some key info and articles. Follow us now. Bite sized info in an easy to digest format.) Twitter: Has a large following as well, but is geared more for updates and news, and is limited to 140 characters per posting. If you are interested in branching out, Twitter can help you reach a less targeted audience than Facebook. This is also the birthplace of the hashtag, so utilise them if you are going to tweet.
PAGE 38
Instagram: Very popular with millennials due to heavy visuals, the programme recently introduced a 15 second video capability to much success. Instagram works best for businesses that have tangible products or services, and also uses hashtags to reach a broader audience. LinkedIn: This is a professional networking site. Profiles of users are based around careers and the exchanging of information. Establish yourself as an expert in your industry here, by getting involved in groups. Google+: Not as many active users as other sites but ideal for the technical crowd. LOTS of SEO benefits by Google automatically indexing any content posted to Google+. The interface is similar to Facebook for multi-media postings, so be sure to link your website with plenty of images. Pinterest: Like Instagram, Pinterest is a good tool for brand exposure with visual elements of products, services, etc. Followers can repin your pins, so it is also worthwhile hosting contests. It can also be used to drive traffic to your website. Youtube: The second largest search engine after Google, Youtube is a powerful social networking tool using video. Showing off your work, doing a product demo, or highlighting customer testimonials all make for great video and are a worthwhile investment for your brand. We’ve just scratched the surface of what social networks can do for you, so be sure to look for more in-depth breakdowns of social media marketing on our Youtube channel and our website, www.collisionhub.com. Good luck and happy networking!
Kristen R. Felder is the creator and developer of Collisionhub.com, the premier networking site for the collision-repair industry.
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PAGE 39
AutoForum - May / June 2014
South Africans unique motoring needs - Ciaran Seoighe
In a recent global Accenture study, in which drivers in 12 countries, including South Africa, were surveyed on their current use of in-vehicle technologies and expectations for future use, South Africans differed from the rest of the world in what they believe is important. Over 1000 South African customers were interviewed on technologies that included advanced in-vehicle safety features (such as lane departure, driver fatigue, and collision avoidance warnings); basic connected vehicle telematics (including breakdown and accident emergency calls, and vehicle monitoring); and what is commonly called infotainment (such as live streaming of music or video, internet access, and location based services). When one compares the results for South Africa to the rest of the world, one aspect is particularly striking – South Africans are very interested in advanced safety features. Sadly, South Africa has one of the highest road fatality rates in the world with about 15 000 fatalities each year. According to the World Health Organisation’s recent report: ‘Global status report on road safety 2013’, South Africa has an estimated road traffic death rate of 31.9 per 100,000. This is vastly higher than most developed economies such
PAGE 40
as France at 6.4, Germany at 4.7, the US at 11.4 and the UK at 3.7. It is also notably higher than comparable emerging economies such as China at 20.5, Brazil at 22.5 and Indonesia at 17.7. Little wonder then that South African motorists show such a keen interest in vehicle safety features. According to SANRAL nearly 50% of all road deaths on South African roads are pedestrians. Often these accidents are on poorly lit roads and pedestrians are typically not wearing high visibility clothing. This would explain why, based on the results of the Accenture survey, South Africans are most interested in night vision technology, a technology that uses passive or active sensors to detect pedestrians and animals that are not visible to the driver. Globally about 67% of drivers would use this technology, but in South Africa the number jumps to 83%. Other safety features of higher than global interest include lane departure warning, automated collision avoidance
Ciaran Seoighe is the Managing Director, Automotive Practice at Accenture SA.
Re
and driver fatigue responses. South Africans are also particularly concerned with automated emergency and breakdown calls, which is consistent with security concerns in the event of an incapacitated vehicle. In addition, there is a high interest in technology that will automatically stop the vehicle in the event the driver, for example, suffers from a heart attack. In-vehicle productivity leans towards being able to control a smart phone from the steering wheel, while infotainment is focused on streaming music. South Africans show a higher level of interest in these technology enablers in the near future than the global average, but this is also skewed by the fact that these enablers are already prevalent in other markets.
of the vehicle, as opposed to a subscription based service which is more prevalent overseas. Perhaps it is the convenience that South African consumers’ value or perhaps it is the ability to factor the service into a finance package that drives this need. Whatever the motivations for the decision influencers seen in the survey it’s clear that the consumer’s buying patterns will be heavily influenced by the new technologies and OEMs need to be prepare for this trend.
In-vehicle technology is rapidly becoming a key carpurchasing criterion. Globally, drivers are twice as likely to choose a car based on in-vehicle technology options than its driving performance. The connected vehicle space could help shape future demand for sales and should be a strategic priority for the automotive industry.
One outstanding question is the matter of payment for the connected vehicle capabilities. Here there is still no definitive answer. However, from a South African it is ental 3/14/14perspective 10:17 AM Page 1 interesting to note that there is a much higher interest in having the service built into the price
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AutoForum - May / June 2014
Training is key – even for auto retail managers New report finds 118% and 212% return on investment in its study of two areas of automotive management training. British organisation: The Institute of the Motor Industry (IMI) - the professional body for individuals working in the motor industry in that country - has issued a warning to automotive employers not to disregard management training, if they wish to reach their maximum potential. The warning comes on the back of a two year Return on Investment (ROI) study completed by the IMI recently, which has found significant benefits for automotive retail businesses that invest in structured learning and development for management staff. The findings are particularly significant when compared with evidence that management personnel are currently the least-trained group of people in the sector, with only 9% holding a management-related qualification. The IMI explains that its study rigorously measured the application of management training as a means of bridging competency gaps in an after-sales dealer network management development programme, and the achievement of IMI accreditation in automotive management (AMA). The latter is the UK industry’s recognised competency based accreditation for Management and Leadership. It found up to 118% and 212% ROI respectively from the management training interventions. In addition, a statistical analysis of a manager’s Customer Service Index (CSI) data, before and after his AMA
PAGE 42
management development, showed a link between his team’s performance, increased CSI score and a reduced monthly variance in the CSI score. Meanwhile, research into the benefits of junior, middle and senior managers committing to an automotive management degree, found a substantial increase in confidence and ability to perform their own functions, in terms of their knowledge, skills and conceptual and analytical abilities. Examining the implications of the study, IMI CEO Steve Nash commented: “The IMI’s ROI study clearly demonstrates that management training in all areas will bear fruit for a company’s bottom line. In this sector we are often guilty of promoting people on technical ability rather than focusing on the skills that become critically important when they become leaders. In fact, shockingly, we find that managers are the least trained group of people in the automotive sector; a fact that has clear implications for the efficiency and profitability of a business. This study shows that management training may be one of the most important areas businesses should focus on; with the biggest possible gains achievable in terms of ensuring a business is competitive and profitable in a challenging market environment.” A full summary and video case studies from the Management and Leadership ROI study can be found at www.theimi.org.uk/roi.
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PAGE 43
AutoForum - May / June 2014
Is traffic congestion choking your business? We all know how frustrating traffic issues can be and how debilitating problematic roads can be for our businesses – from time wasted, to late deliveries and vehicle damage. But if your company relies on a fleet to get from A to B, what can you do to improve the situation?
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PAGE 44
Tracker quotes Deputy President Kgalema Motlanthe - talking recently at the opening of the SA National Roads Agency’s (SANRAL) Central Operations Centre – as naming an inadequate road system as a key constraint to economic growth. It also highlighted a SA National Planning Commission report that found that a total of 20% of the SA paved road network is currently classified as being in a “poor” or “very poor” condition. Added to this fact is the annual increase in vehicles using the roads – both private, commercial and freight. The greatest volume growth is in central hubs such as Gauteng, which - although it’s the smallest province in terms of land space and according to the Gauteng Province’s Department of Road and Transport, has the least length of roads in the country - produces the highest vehicle kilometres for heavy goods vehicles. This includes the highest number of registered trucks and highest fuel sales in the country. Traffic volumes are believed to be escalating by around 7% per year in the corridor between Johannesburg and Pretoria in Tshwane. Despite growth in allocations to provincial authorities, the road network continues to deteriorate. Mike van Wyngaardt, Executive for Tracker Business: “The logistics costs of ineffective roads to business are far-reaching. Fleet managers are faced with higher vehicle maintenance and repairs, possible damage to cargo, greater fuel consumption and delays.
Poor roads and resulting traffic congestion pose additional challenges to fleet owners so the only way to limit losses is to use intelligent GPS routing.” Companies that use fleet management solutions are gaining a significant competitive advantage over those that aren’t, according to van Wyngaardt. “Traffic congestion impacts the entire supply chain by causing delays, wasting fuel and ultimately adding to the cost of every product that a consumer purchases at their supermarket.” Tracker Business, powered by TomTom, says that it removes the inefficiencies associated with road transport by combining the most accurate traffic information with dynamic route guidance technology. Rather than simply informing the driver of the current traffic situation, the system actively guides the driver along the least congested route, taking into account toll roads, road closures and any other issues that may cause delays and excessive idling. Given the vast geographical distances in South Africa and the fact that the bulk of activity is concentrated in the centre – being Gauteng – companies involved in transportation incur high associated internal logistical costs. Customised fleet management, says Tracker Business, is imperative to their sustainability and intelligent traffic and route navigation is critical in support thereof. The company concludes: “Roads constitute a huge component of planned and actual infrastructure allocation, however, effectiveness is hampered by maintenance backlogs, the need for continued attention to all elements of the asset lifecycle (construction, upgrading and maintenance) and the complexity of multiple players within the process. The many challenges facing South Africa’s road networks aren’t going to be solved anytime soon, meaning that traffic congestion is an on-going reality that businesses will need to circumvent for the foreseeable future.”
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AutoForum - May / June 2014
A brief look at the South African motor industry - Robert Kaiser
We were recently asked to put together an overview of the SA motor sector, with the following questions as key focus areas. It turned out so well, we decided to reprint it here too. 1. What are the current industry situation and challenges? 2. What kind of repair shops are in SA? How is the development of chain stores? 3. What has SA achieved in energy-saving and emission-reduction? What is the government policy towards the industry? 4. How do you see the maintenance and repair industry’s future development in SA? The Automotive sector plays an important part in the South African economy, accounting for approximately 7% of Gross National Product. Vehicle Manufacturing Motor manufacturing in South Africa commenced in the first half of the 20th century and has shown consistent growth ever since. BMW, Ford, General Motors, Nissan, Mercedes-Benz, Toyota and Volkswagen operate vehicle assembly plants, where vehicles are manufactured for the local market ,as well as export. Tata Motors operate a manufacturing plant for buses, which brings the total to eight plants. There are Chinese motor manufacturers who are currently considering investing in manufacturing facilities and Peugeot has announced that it is considering the local assembly of some models. The manufacturers collectively employ approximately 31 000 employees and annual vehicle production is in the region of 621 000 units of which more than 220 000 are exported to destinations in Africa, Europe, Australia and the Middle East. Local vehicle production received a boost through the SA Government’s Motor Industry Development Programme (MIDP) which was valid from 1995 to 2012. The MIDP was succeeded by the Automotive Production and Development Programme (APDP) in January 2013. These Programmes encouraged manufacturers to focus on volume production of a smaller number of models in order to gain economies of scale and encourage export. The MIDP was hugely
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successful in achieving this objective and the APDP is set to continue this trend, which has placed South Africa firmly in the global market as an exporter of vehicles. Although the SA automotive manufacturing sector is relatively small in global terms, it has had a significant impact in Africa and has supported industrial growth and development in the component manufacturing sector. Vehicle manufacturers and importers are represented by the National Association of Automobile Manufacturers of South Africa (NAAMSA: www.naamsa.co.za) and the component manufacturers by the National Association of Automotive and Allied Manufacturers of South Africa (NAACAM: www. naacam.co.za) The Retail Motor Industry The SA retail motor industry is a varied sector and according to the Motor Industry Bargaining Council statistics, consists of approximately 18 000 establishments that employ 278 000 persons. This figure includes the following main sectors: component manufacturing, vehicle body building (commercial and buses), franchise vehicle dealerships, motorcycle dealers and workshops, parts distributors and retailers, fitment centres ( mostly tyre, shock absorber and exhaust fitment), automotive engineering, the retail fuel industry, mechanical and electrical workshops, agricultural machinery dealers and repair shops and the collision repair sector. The retail motor sector is represented by the Retail Motor Industry Organisation (RMI: www. rmi.org.za) which is an employers’ association. The RMI has 13 constituent trade associations providing focused representation for its members in the sectors in which they operate. There are approximately 5 529 mechanical repair shops in the aftermarket. This figure does not include the OEM vehicle franchise retail establishments and workshops, of which there are more than 1 000. Although independently owned, approximately 35% of the aftermarket workshops are associated with a franchise (such as Bosch, ACD, e-Car and others). The franchise
Sandeep Kar is Frost & Sullivan’s Global Director of Automotive and Transportation Research. He leads a team of analysts that research and analyse automotive technologies, economics, applications, and markets, with special focus on global commercial vehicle industry.
concept in the aftermarket workshop sector is growing rapidly as workshop owners come to realise the benefits of being associated to a recognized franchise group, as there are numerous benefits associated with some franchises, such as access to technical information and marketing support. Being associated with a recognized brand and benefitting from brand advertising and marketing by franchisors is beneficial in the SA market.
the retail price of petrol is controlled by the Government, as is the retail profit margin. There are also a number of powerful retail spares distribution organisations with branches and franchise outlets throughout the country who have achieved economies of scale through their buying power and are able to serve the complex spares market as well as car care and even lifestyle products competitively. Energy saving and emission reduction are priority items in the automotive sector. Emission legislation is in place and the sale of new motor vehicles in SA is subject to an emissions tax which varies per vehicle according to a formula based on the carbon emissions of engines. A number of OEMS such as Mercedes-Benz, BMW, Honda and Toyota have launched hybrid – powered vehicles. Nissan recently launched the Nissan LEAF, the first all- electric vehicle on the SA market, and provides charging stations at its dealerships for use by owners, as well as home charging equipment. Environmental issues such as waste effluent at workshops and collision repair establishments are controlled by local authorities. Grease traps and gas emission filters are basic requirements that are subject to regular inspection and control. Occupational health and safety legislation is strict and well enforced.
The collision repair industry ranks among the most advanced in the world. Accreditation systems are operated by most OEM’s which enables an accredited collision repairer to perform repairs on vehicles still covered by manufacturers’ warranties without prejudicing warranties. Although retail chain stores are a major presence in the SA economy, they have relatively little presence in the automotive sector. Chain stores sell automotive items of a general nature such as oils and car care products and there is one chain that operates approximately 12 service stations, which is insignificant, considering the total number of 4 600 service stations in SA. The reason for this may lie in the fact that, insofar as the retail fuel sector is concerned,
Green technology is making rapid strides and the first “green technology” dealership was recently launched in the greater Johannesburg area. Power is derived from solar panels and green specifications are incorporated in the design of the entire building, even to the extent of climate control. There are already a number of retail fuel outlets that are designed as “green” outlets with optimum use being made of natural daylight and solar panels. Electricity supply in SA is under pressure due to growing demand and this factor, coupled with high electricity supply pricing, is an incentive for businesses to actively move towards energy saving equipment and energyefficient operations.
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AutoForum - May / June 2014
The future of the automotive maintenance and repair sectors can be regarded as very positive: this view is supported by the fact that, despite robust sales of new passenger and commercial vehicles in SA, the average age of the 10,2 million vehicle parc is currently 12, 8 years and growing. The total SA population is 52,9 million and it is evident that growth opportunities for an increased car ownership ratio are good. A sophisticated financial sector offers many vehicle finance products. Excellent spares and supply availability ensures that the maintenance and repair of vehicles can be performed cost – effectively, ensuring that the market potential in the automotive aftermarket repair and maintenance sectors is positive. An indication of the consistent growth in the automotive sector is evident in the attached trading value figures released by the SA Government’s Statistical Service.
Motor trade sales at current prices by type of activity
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14 1/
New vehicle sales
11 571
12 603
12 236
10 598
12 135
11 933
Used vehicle sales
7 285
8 166
7 708
6 650
7 186
6 820
Workshop income
2 445
2 730
2 719
2 286
2 555
2 712
Income from the sales of accessories
6 835
7 819
7 679
6 236
7 456
7 589
Income from fuel sales
12 175
12 226
12 192
12 464
11 732
11 467
Income from convenience store sales 2/
1 686
1 817
1 878
2 026
1 826
1 729
Total
41 998
45 362
44 412
40 259
42 890
42 249
Motor trade sales at current prices (R million) Month
2008
2009
2010
2011
2012
2013
2014 1/
Jan
29 715
25 250
27 784
32 611
36 190
41 495
42 890
Feb
30 630
26 039
29 243
33 599
38 021
40 891
42 249
28 114
31 984
37 168
40 302
42 659
32 438
36 913
42 738
(R million) Type of activity
Mar
30 790
Apr
30 912
24 528
29 418
May
30 830
25 830
31 359
34 681
40 701
44 494
Jun
29 920
26 962
30 567
35 783
39 719
41 293
Jul
32 932
29 218
32 614
35 852
40 562
45 863
37 660
41 370
44 442
Aug
31 459
26 648
33 257
Sep
30 247
27 587
31 497
38 234
39 496
41 998
Oct
31 701
28 600
32 138
36 829
43 367
45 362
Nov
29 583
29 524
34 411
39 411
43 833
44 412
36 916
39 160
40 259
431 182
479 634
515 906
Dec
28 299
30 104
34 034
Total
367 018
328 404
378 306
PAGE 48
How SA road stats compare to BRICS The Automobile Association Of SA recently released a comment to the media regarding SA’s inclusion in the BRICS countries (including Brazil, Russia, India and China) and how it the spotlight on our country in a number of areas – including road safety. The issue was prioritised on a global scale in the United Nations 2010 resolution, calling for a Decade of Action for Road Safety 2011 – 2020. The 2013 World Health Organization (WHO)’s Global Status Report on Road Safety identified road traffic injuries as the eighth leading cause of death globally amongst young people between the age of 15 – 29 years. It estimates that more than one million people die on the world’s roads annually. The report projected that road traffic fatalities will be the fifth leading cause of death by 2030. It is against this backdrop that countries have had to rethink policy and legislative interventions to deal with this issue. Middle to low income countries, particularly on the African continent account for the majority of road fatalities. The state of road-safety in South Africa has increasingly come under scrutiny as a result of the increasing number of road fatalities on our country’s roads. In 2011, the Road Traffic Management Corporation (RTMC) recorded number of 27.6 deaths per 100 000 inhabitants. The estimated economic cost of these accidents then was at around R307 billion each year. The International Transport Forum’s (ITF) Road Safety Annual Report released in 2013, ranked South Africa the worst out of 36 countries. The Department of Transport on 10 April 2014, released statistics putting the annual cost of road accidents at R14 billion each year on road accident victims. Annually about 14 000 lives are lost on South African roads.
The AA believes that there are lessons to be learned from how other BRIC countries are handling the issue of road safety. “(Brazil’s) approach of focusing on a particular aspect of road safety, as opposed to trying to tackle the full gambit of road safety issues to little effect, is something that South Africa could learn from,” said the AA. It also mentions how Russia’s focus on pedestrian safety, and China’s National Road Safety Action Plan, which launched in 2008 with a goal of developing key supporting technologies and promoting applications for road transport safety are further learning opportunities for our road safety authorities. With the exception of India; Brazil, China and the Russian Federation recorded a decrease in the number of road fatalities. South Africa, compared to the latter is also lagging behind in terms of reversing the trend. “It is evident from the statistics that South Africa still has a long way to go compared to its BRIC counterparts as more emphasis needs to be put on road safety. This should be a priority on government’s agenda,” says the AA. “Without political push from governments to enforce the law and comprehensive strategies from all relevant departments the status quo will remain with little hope of changing the situation. The country’s strategic partnership with Brazil, Russia, India and China provides an opportunity for it to benchmark itself and apply what has worked, applicable for the South African context, especially if the country is to meet global targets set under the United Nations Decade of Action for Road Safety,” concludes the AA.
PAGE 49
COMMERCIAL VEHICLES
AutoForum - May / June 2014
Truck stop network planned for TKCS A new communication to the media has confirmed that the SA government, together with those of Botswana and Namibia, are hoping to boost regional trade, by improving the efficiency of the Trans-Kalahari Corridor. The latter will see a network created via the establishment of a number of new truck stops along the transport corridors, spanning all three countries. A feasibility study has already shown the viability of such a plan and, according to a release from the Trans Kalahari Corridor Secretariat (TKCS), investors are already investigating the opportunities for involvement. The network consists of the Trans Kalahari, the Trans Cunene and the Walvis Bay – Ndola – Lubumbashi (Trans Caprivi) Corridors, linking the three countries with each other, and at the same time with Angola and Zambia. The release purports that primary and secondary sites have been investigated in great detail in Namibia, Botswana and South Africa and four new truck stops have been recommended along the Trans Kalahari Corridor. The total investment for the development of the truck stops is estimated at around R55 million for all four truck stops excluding the cost of the land, which is expected to be priced at municipal value. The Trans Kalahari Corridor Management Committee says that transport corridors are important in ensuring the safe and efficient movement of goods between the countries. The governments of SA, Botswana and Namibia are therefore eager to take a closer look at the various transport routes between SA, through Botswana to Namibia.
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Industry has indicated that it will support well-managed and operated truck stop facilities and that it is prepared to pay for these services. Further business opportunities exist for restaurant / take-away facilities; maintenance facilities; security services and fuel service stations. The communication explains that an investor profile is available, providing detailed information on the various proposed truck stops - including proposed designs, facilities per truck stop, assessments of proposed sites and financial analyses. Interested parties should contact TKCMC at james.nelson@ mottmac.com. In Namibia, and throughout most of southern Africa, the transport routes are primarily road-based. Given the long distances associated with many of these routes, and the relative scarcity of urban settlements along the transport corridors, issues of road safety, driver fatigue and cargo security become important considerations. The feasibility study engaged stakeholders, including the transport industry, local and provincial government, government agencies and other allied industries. The investor profile includes detailed recommendations of the facilities required as well as key factors which should be considered.
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COMMERCIAL VEHICLES
AutoForum - May / June 2014
Has International imploded locally? It’s still around in the USA trying to make a positive spin on a difficult ‘return’ to profitability and technical acceptability, but has International imploded on the African continent? The current silence and total lack of retail sales would seem to indicate it’s the end of the line for International here. International truck operators feel abandoned and have too many alternatives to turn to – so why worry about Navistar’s commitment to this truck market? It is all so sad. As a young person growing up in the second half of the last century, I perceived International to be a mighty brand that dominated Southern African roads, agriculture and construction equipment. An International Paystar was a ‘Meneer Lorrie’! In addition, an International pick-up truck was a hallmark of business success (back then the word bakkie was not even invented). International even stayed for the ADE ‘party’ when – and most have forgotten this – if trucks were retailed in South Africa they carried a 40% duty, if not fitted with a locally manufactured ADE engine. International survived with ADE engines. Brand confusion And perhaps that’s part of the problem – Navistar, NC2 or International. What has become of the International brand from all the corporate changes and failed mergers? The combination of Navistar and Caterpillar was supposed to make a success of NC2. Truck operators also speak fondly of an ‘Eagle’ in their fleet, the shiny emblem of the very old International 9800 cabs still seen on our roads’ – to quote one operator: “Yes, I still have Eagles in my fleet!” There was also a stage in the seventies when International owned DAF and replaced the DAF badge with that of International. Brand fiddling and badge engineering had
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- Dave Scott
started. Compare this with Mercedes-Benz, which has never been anything else but Mercedes-Benz to SA truckers. The ‘Cummins-Fuller-Rockwell’ legacy The cab fitted to International 9800’s may be old – more than 30 years – but over the years had undergone many small upgrades, to make it more driver-friendly. This still did not place it on a par with modern European truck cabs that are super-driver-friendly. So what was the appeal of a 30-year old looking truck that is regarded as ‘hard’ on a driver? The secret is in the USA driveline componentry – Cummins engine, Eaton transmission and Meritor axles – that have the latest modern technology and software. Ask any Freightliner owner; the ‘Cummins-Fuller-Rockwell’ legacy is what makes a USA driveline tick, where engine and transmission are a well-mated pair that ‘talk’ intelligently to each other. This all now plays straight into the hands of Freightliner, who are currently perceived as the sole provider of a genuinelysourced USA driveline in an extra-heavy, line-haul truck. A genuine USA driveline is solid comfort to International owners. Internationals will not lose as much value in the local disappearing act as would be the case if the driveline was Navistar’s own internal branded driveline. Cummins must feel the threat of Freightliner’s dominance in the USA driveline segment. It’s no secret that Daimler Trucks North America want to push vertical integration with their in-house Detroit brand engine, minimising the share that Cummins have in Freightliner sales. On the other hand, this could only be good for truckers wanting Cummins power - as the only survival-lever left to Cummins is outstanding service in every aspect of operating a Cummins engine.
Dave Scott is a member of the S.A. Guild of Motoring Journalists, and is a monthly contributor to the press on transport and trucking related subjects. In 2002 and 2003 Dave Scott was the S.A. Guild of Motoring Journalists winner of the category ‘Business Motoring’. As a member of the S.A. Institute of Tribology he takes a keen interest in the application of lubricants to road transport maintenance and the cost of ownership. His key writing focus is on fleet management including the technology of trucks and road transport.
Strategic failure at the top – in Chicago The current withdrawal from the SA market is a direct result of a strategic about-turn in the USA. Chasing the wrong engine technology to arrive at stringent exhaust emission standards, International got into a penalty situation with the Environmental Protection Agency (EPA). Other major truck manufacturers, notably Mercedes and Volvo, cried foul – how could International be allowed to pay penalties when they, the other OEMs, were complying with the new engine technology demands? The EPA was sued over this issue and lost the case. In changing course to comply with exhaust emission standards, International’s top management people were ‘relieved’ of their duties. Everything now focused on SCR (selective catalytic reduction) clean exhaust technology in a very expensive turnaround. The company also needed every bit of spare cash to operate – all overseas investments were liquidated and, of course, the globally small operation in South Africa was also drained of any cash and growth opportunity. All of this has lost International market share in the USA, which they are trying to desperately to regain. International is very oriented towards normal control cab models. This is one of many reasons why International’s forward-control 9800 model has not changed cab design for so many years – no time, money or effort to advance a forward-control model. The concept of a new forward cab shown at the Brazilian truck show, Fenatran, died in the scramble for cash and projects that would ensure survival. International Paystar and other normal control models may have suited the SA truck market of the sixties, but forward cab trucks rule the day on the African sub-continent today. So International’s attempts to locally entrench normal control models did not succeed. One USD for the whole outfit? Companies that endure similar profiles to International’s current situation are usually regarded as being ripe for a takeover – the merger/acquisition climate is improving in the USA. Hidden liabilities are what would scare big investors. An item such as pension liability would be most unattractive to any investor seeking to buy Navistar. A recent example is the total acquisition of Chrysler by Fiat. According to a 24 February 2014 Fortune Magazine article: “The new Fiat Chrysler faces a rougher road than most think” Columnist Allan Sloan points out that: “Because Fiat now owns 100% of Chrysler, there’s no question that all of what will become Fiat Chrysler Automobiles is jointly and severally liable for pension shortfalls if Chrysler’s plan has to be terminated”. The article summarises: “This liability, $5.5 billion by US accounting standards, exceeds the $4.9 billion that Fiat paid for Chrysler”.
Pensioners under company care are a massive lurking responsibility in the USA. General Motors was crippled by medical expenses – every vehicle off their production lines carried a huge medical bill to care for pensioners who had lived beyond their expected time frame, when the Union agreement was signed in the nineties. So what’s the bill for taking on Navistar’s pensioners, as surely there must be many of them? Furthermore, Navistar’s current staff have been whipped into survival mode where taking leave could be dangerous. That’s another item often overlooked in mergers and acquisitions, the hidden cost of outstanding leave pay. In all, anyone bidding for Navistar would probably wait for bankruptcy to lay down one Dollar for the business without all the liabilities. Rumours of a deal linger in the SA truck market for what remains locally. But after so many months of silence and no trucks to sell, will anyone really believe that International wants to stay in Africa? The crisis in Chicago dominates and the small take-off of componentry for around 700 trucks annually into the African sub-continent will not make an important agenda item. Editor’s Note Following our requests for comment from local distributors, we were informed that the local sales and technical people received their ‘Easter gifts’ from International’s HQ in Chicago – retrenchment notices. Sadly this really does look like the end for International – in SA anyway. Soon after followed a press release by the company, officially explaining the new ‘focus’ on parts and service. The release quotes SA Operations Managing Director David Loakes as saying: “We remain committed to our customers and dealers in South Africa and we continue to focus on parts and service support for International trucks as well as all-makes in the region. Our parts distribution centre and technical service support will remain in full operation. We will also continue to explore other business options as we complete the wind down of truck production.” “We recognize the impact this may have on our people and we will treat our employees fairly and with respect as we shift toward an all-makes parts and service business.”
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SHOW TIME
AutoForum - May / June 2014
Show Time Turkish auto aftermarket shows its vibrancy at Automechanika Istanbul - Robert Kaiser
The 8th edition of Automechanika Istanbul was a clear indication of the dynamic nature of the automotive aftermarket in Turkey. Istanbul, a city with a recorded population of 14, 6 million (although it is said that the actual population is closer to 20 million) is a city that never sleeps, with traffic snarl-ups evident on its highways as late as 23:00! This massive metropolis - which spans the European and Asian continents across the Bosporus - is without doubt, the largest commercial hub in Turkey and has been the venue of Automechanika Istanbul since the inception of the Show in 2001.
This supports a large automotive aftermarket. There could be opportunities in this market for South African exporters and if you are in the export market and have not yet considered Turkey, it may well be worth your while to do so. South African products generally have a solid reputation for quality and it may well be worthwhile to spend some time to research the potential for your products in the Turkish market.
SHOW TIME
Initially a bi-annual show, it is now an annual event and the record numbers of 1 475 exhibitors and 44 469 visitors at Automechanika Istanbul 2014 vindicates the decision to go annual.
The Turkish automotive sector is massive in terms of sheer size, producing 1, 3 million vehicles annually. The country is the 3rd largest light commercial and 6th largest truck manufacturer in Europe and the industry plans to export 1, 5 million vehicles by 2015, when the production capacity is expected to grow to be the 3rd largest in Europe and 10th largest worldwide.
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Robert Kaiser has been intimately involved in the motor industry for more than 30 years; he established Retail Motor Consultants in 2002, a consultancy providing management, marketing, communications and business relationship management services and ,through an associated company, BBBEE services for both corporate and SME businesses.
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Aftermarketplace AutoForum - May / June 2014
AutoForum - May / June 2014
Technical service info for Mercedes Benz Victor Reinz has released a helpful technical breakdown, to assist repairers with servicing Mercedes Benz engines. This is a great one to tear out and stick on your workshop pinboard. The OM 457 and OM 460 series of engines starting at engine number 085588 make use of modified cylinder heads. While the previous cylinder head has an even sealing surface, the modified design features a groove milled out around the drillings for water/pressurized oil. The cylinder-head gasket was adjusted to increase its sealing capacity. The main features which distinguish cylinder head gasket are that the rubber gasket lips of the drillings for water/ pressurized oil are about 3 mm higher.
Tander4Plastic complete repair kit EMM International BV has introduced a complete repair kit for easy damage repair on plastic parts of every vehicle. The Netherlands-based company, together with dealers and end-users, invents products and ensures that these are used in new sales markets. The new professional plastic part repair kit contains all you need for high quality plastic repair. It also includes a 5-language manual and can be refilled when needed. The Tander4Plastic complete repair kit contains: An easy to carry and compact storage case; 5 language manual and supporting repair video’s; Durable Nylon gloves, flexible and extra thick for maximum comfort and protection (washable); Economical cleaner and primer to prepare the surface; Form and Reinforcement foil to create a strong and straight surface; and Powerful adhesives in different colours that are easy to use and boast excellent drying time. It also features easy adhesive application due to the ergonomic manual gun, as well as super flexible spreaders with extra grip to maintain the perfect finish. Fore more information, visit : www.emm.com or email info@emm.com
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Repair instructions: The cylinder heads / cylinder-head gasket are classified based on the engine number. However, these parts in the assembly (cylinder head and gasket) are also compatible with older engines up to engine number 085588. For that reason, it is essential to keep in mind which cylinder heads should be installed in the event of a repair.
Silkolene Pro Chain racing lube
Help your fleet save fuel
Fuchs Lubricants has launched its Silkolene Pro Chain product available to the SA market. The fully synthetic racing chain lubricant produces a clean film, which is designed not to fling off when applied, even when used between races.
Ctrack has released a new product that it claims will assist fleet operators in finding convenient and effective habits, with the aim of managing their fuel spend and operating costs. The solution is touted as providing real-time fuel usage data, which can assist fleet operators, both small and large, to manage their fuel related costs.
The product incorporates a micronised laminar solid lubricant, combined with advanced synthetics, providing outstanding lubrication performance. Pro Chain is intended for use in road racing and off-road competition, but the manufacturer claims it is equally suitable for street bikes and “O” ring chains. They add that it quickly penetrates pins and bushes, leaving a thin yet highly effective lubricating film. It also offers excellent corrosion protection and resists shock loads, hightemperature conditions and the exceptional ‘G’ forces experienced in racing situations.
The company purports that its OBDII Fuel Reader allows access to important fuel consumption, carbon emission and RPM information through Ctrack’s internet applications. Motorists are able to compare fuel usage between different vehicle types, drivers, departments and cost centres, giving them an accurate view of their travelling and consumption. The device plugs into the vehicle’s OBDII maintenance port and reads directly from the engine control unit. As this port is specifically provided for this purpose, no vehicle warranties are affected. It also complements Ctrack’s driver behaviour solution, where better driving habits are promoted to reduce vehicle maintenance and increase fuel economy. Typically, fuel expense accounts for more than a quarter of all operating costs for light commercial vehicles and car fleets. Nick Vlok, CEO of DigiCore, supplier of the Ctrack system explains: “The transport industry and consumers who travel daily are feeling the financial burden of rising fuel costs and in this regard the objective is to offer solutions that improve on fuel savings while conducting business as usual.”
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DIRECTORY LISTING
Aftermarketplace Directory
To advertise your listing in AutoForum Aftermarketplace Directory contact us on 011 466 3733 or email: info@AutoForum.co.za
AUTO ELECTRICAL Auto Cosmos - Electrolog
Electronic Parts (Electrical) Catalogue
012 327 6210
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Parts Incorporated Africa
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011 334 1680
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021 949 0010
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086 176 2766
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011 397 3073
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011 608 0801/3
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011 879 6000
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PAGE 58
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