AutoForum Oct 2012

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October 2012

I N F O R M E D

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I N N O V A T I V E

Warranties for heavies – read the fine print

NEWS AFRICA

NEWS AFRICA

IN PARTNERSHIP WITH AUSTRALIAN BODYSHOP NEWS

TOYOTA’S PRODUCTION-READY iQ EV B O DYSH OP

A N D

Wanted: The World’s Best Painter

Inside The latest on the waste tyre plan BASF SA to downsize Automechanika Frankfurt 2012 PAGE 1

AutoForum - October 2012

The Auto Electrical Solution

The largest independent Auto Electrical company in South Africa.

Have you got an invitation to our opening party?

If not, contact MED at info@medsouthafrica.co.za

15 000 sq² new facility THE ONLY AUTO ELECTRICAL COMPANY TO OFFER A MINIMUM OF 12 MONTHS WARRANTY ON ALL OF ITS PRODUCTS

PAGE 2

Motor Electrodiesel SA)(Pty)Ltd The Auto Electrical Solution

Tel : +27 21 505-4000

M.E.D Workshop offers a 24hr service.

www.medsa.co.za PAGE 3

October 2012

CONTENTS 08

16

Cover Stories The latest on the waste tyre plan

12

Toyota’s production-ready iQ EV

19

BASF SA to downsize

26

Wanted: The world’s best painter

32

Warranties for heavies – read the fine print

48

Automechanika Frankfurt 2012

52

Trade Talk Highlights of global and local industry news

06

Thank you to Toyota for our cover photo.

News Forum

32

Waste Tyre Plan – court hears both sides

12

VWSA receives prestigious awards

14

New rear impact crash dummy

16

MBSA celebrates female employees

18

iQ EV ready for production

19

Post accident protocol

20

FMCSA unveils new water treatment initiatives

22

delighted to fill you in in the latest and best from

The good, the bad and the CPA

24

Automechanika Frankfurt, the waste tyre plan, and

BASF PE to downsize

26

Car financing contracts settled later

28

BodyShop News 48

Wanted: The World’s Best Painter

32

Right to repair update from Frankfurt

33

DuPont exits automotive paints

36

NACE hits New Orleans this month

36

Editorial As the country is racked with violent truck protests, and consumers and businesses battle to get to grips with the yoyo’ing petrol price currently on the rise - we at AF are putting the final touches to this issue. And what an exciting one it is. Having recently returned from Germany, we are

all the other hot topics you need to know about.

We barely had space to fit it all in! I guess you just need to read our November issue as well.

EDITOR: CLARE RUTKIEWICZ CONTRIBUTORS: AUSTRALIAN BODYSHOP NEWS ROY COKAYNE Graham Bush Athar Naser

ADVERTISING: GRANT WEST

C: 076 727 8161 T: 011 466 3733 F: 086 627 1135

DAVE SCOTT Colin Windell ROBERT KAISER

WARWICK ROBINSON C: 082 855 7750 SIMONE TREKI C: 082 499 4668

PRODUCTION: KAZ NEL EMAIL: INFO@AUTOFORUM.CO.ZA

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PUBLISHER: SWIFT PUBLICATIONS & OLYMPIC PARK TRADING POSTNET SUITE 174 PRIVATE BAG X11 HALFWAY HOUSE 1684

AutoForum has an ABC circulation of 12684 ABC (Jan - June 2012)

www.Autoforum.co.za I N F O R M E D

Pulling out all the stops to remain relevant and maintain growth

38

Knowledge is power

40

Looking East

42

Blogging and content marketing – is your business ready?

44

Commercial Vehicles The race for risk

48

New fuel standards see more HD engine issues in US

52

Daytime lights for EU trucks

54

Show Time 52

Aftermarketplace Latest offerings of local products

I N N O V A T I V E

Advertisers Guide

Business Forum

Automechnika Frankfurt 2012

A N D

59

Aer-0-cure Alfa Audi Parts Autocosmos - Electrolog Autozone BSE Diesel Electric Direct Data Equipment Africa Federal Mogul First National Battery Harrack Automotive Airconditioning Highveld Garage Equipment Hofmann Megaplan Holts Honeywell Intergrated Marketing Ital Machinery Leaderquip Macs Automotive Mastercraft MED Midas Group / Parts Incorporated MISA Nissan Parts & Accessories PSH Service Holland Robert Bosch Sabat Batteries Snap-on Trysome Tuffloors UD Trucks Victor Reinz VW Parts Wheelquip Window Distributors

OBC 41 43 60 21 39 30-31 53 47 45 25 55 55 40 61 19 18, 22 45 17 9 2-3, 11 33 37 29 27, 63 23 13 15 54 49 51 7 59 34-35

While reasonable precautions have been taken to ensure the accuracy of the advice and information given to readers, neither the editor, nor the publishers, can accept any responsibility for any damages, injury or loss which arise there from. The opinions expressed by contributors to this magazine are not necessarily shared by the editor or the publishers.

Holts Handy Tips THE DO’s AND DON’Ts OF CAR WASHING & POLISHING

Various quality Holts and Simoniz products are available for washing and polishing your car.

- DON’T wash the vehicle before rinsing it. Dust and dirt that accumulates on the surface could act as an abrasive if not rinsed off before washing with a sponge. Start washing the roof and work your way down, a section at a time.

- DON’T wash your car with washing detergent (dish liquid). It removes the gloss and protective coating, leaving the paintwork dull and unprotected.

- DON’T wash a car in direct sunlight as it encourages water to spot and leave streaks before it can be dried off. These watermarks tend to be difficult to remove.

- DO use one of the Holts / Simoniz car shampoos like Shampoo and Shine, Color Match Shampoo, Shake & Shine Wash & Wax. They are specially formulated to remove dirt and grime without stripping the protective coating. A weekly wash is recommended.

Trade Talk

AutoForum AutoForum-- October October 2012 2012

www.AutoForum.co.za

PSA appoints new Peugeot boss Earlier this month Peugeot-Citroën Automobiles (PSA) announced that Vincent Rambaud, Brand CEO of Peugeot, has decided to leave the group and take a new direction in his professional life, citing undisclosed reasons of a personal nature.

Maxime Picat, currently Director General at DongFeng-Peugeot-Citroën Automobiles (DPCA) in China will replace him at the helm of Peugeot, from the beginning of October 2012.

Iconic Evo nameplate returns to SA Mitsubishi’s Lancer Evolution, better known as the Evo amongst petrolheads, returns to local Mitsubishi dealerships in its tenth incarnation this month, in an effort to boost the company’s presence in the performance car market.

“We see the Evo X as injecting further excitement into the local Mitsubishi line-up as it is a true legend within the brand and an international halo model,” explained the Mitsubishi SA CEO, Jaco Oosthuizen. “Mitsubishi sees the Evo X as the best performance car ever produced by the company and a worthy new bearer of the famous Evo nomenclature.”

While the Evo VIII and IX were marketed in South Africa between 2005 and 2008 when the Mitsubishi Motors brand was still under the control of Mercedes-Benz SA, Mitsubishi is now an independent company within the Imperial Group and is in the process of increasing its range of products available locally.

The latest in a line of iconic Mitsubishi Evo models is much improved over its predecessors, powered by a new engine with dual variable valve timing and refinements to the transmission including the introduction of a six-speed twin-clutch automated gearbox.

According to Peugeot spokesmen, Rambaud brought his knowledge and experience to the PSA Peugeot Citroën group for ten years, where he occupied the positions of Managing Director at Panhard & Levassor and then at Gefco. In 2007, he was nominated Latin America Director for the PSA Peugeot Citroën Group, then in April 2010, Brand CEO of Peugeot.

His replacement, Picat, has served as Director General at DPCA since January 2011, after having been deputy Managing Director from August 2008 to January 2011. Under his management, modern ranges adapted to the market have been developed for the two Brands, Peugeot and Citroën, in China, with vehicles designed and produced locally.

At the same time, the speed at which industrial plants have been installed has accelerated. In this way Picat has successfully developed the joint venture with DongFeng, both industrially and commercially. Under his guidance, sales by DPCA have more than doubled in China.

PSA believe that Picat will ensure that the Peugeot brand continues to grow in several markets around the world, including South Africa.

It also boasts Mitsubishi’s Super All-Wheel Control system for varying road surfaces, from tarmac, to gravel to snow and includes an active centre differential, active yaw control and sports ABS braking. It also features revisions to suspension geometry and components that provide better cornering, stability and handling with the added benefit of improved ride comfort.

The engine produces 217 kW of power and 366 Nm of torque, while still being competitive in terms of fuel consumption and carbon emissions.

Using an optimally-shaped titanium turbine wheel in the turbocharger in conjunction with a straight type intake system and large diameter exhaust system piping, response times are up to 18% better than those of its predecessor.

The Evo X will be sold nationwide through specific Mitsubishi dealerships located in Brooklyn (Pretoria), Bryanston (Johannesburg), Midrand (Johannesburg), East Rand (Ekhuruleni), Paarden Eiland (Western Cape) and Umhlanga (KZN).

PAGE 6

Maxime Picat

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Volkswagen’s Economy Parts are an addition to the current range of parts that maintain Volkswagen’s quality standard. They are specifically designed for Volkswagens and Volkswagen Commercial Vehicles that are out of warranty and are five years or older. For more information, please contact your nearest participating Dealership or visit vw.co.za today.

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Trade Talk

AutoForum - October 2012

www.AutoForum.co.za

FMC's 350 millionth vehicle Ford Motor Company recently celebrated its 350 millionth vehicle - a Ford Focus, which is also the world’s best-selling car for the first half of 2012 - at its newest global manufacturing facility located in Rayong, Thailand.

The $450 million facility was officially opened in May, specifically to produce the new model and, according to the company, represents the latest in its global manufacturing capabilities. The facility boasts new stamping presses, flexible body shops and robotic capabilities that enable it to produce up to six different vehicles simultaneously.

The Focus became known as the best-selling single car nameplate in the world in September, based on global data from IHS Automotive, a global market information company with offices in 30 countries.

According to IHS Automotive, the Ford Focus sold 489 616 units in the first half of this year, while its nearest competitor – the Toyota Corolla - sold just 462 187 units.

As John Fleming, Ford’s Executive Vice President of Global Manufacturing commented: “Producing 350 million vehicles is equivalent to producing one

PAGE 8

vehicle every 10 seconds for our 109-year history. If placed end to end, the vehicles would stretch to the moon and back – twice. Producing this vehicle in Thailand is also significant. It underscores the power of our One Ford plan to deliver profitable growth with great products built in ultra-flexible and efficient facilities everywhere around the world.”

Group Vice President for Global Marketing, Sales and Service, Jim Farley, said: “Embracing its performance, value, versatility and fuel economy, the Focus is attracting many new customers to the Ford brand for the very first time, particularly in Asia where we are growing every day. The Focus is a winner on so many levels because it successfully provides customers with what they want most – a safe, smart, fuel-efficient, good-looking, funto-drive, affordable car.”

As part of the One Ford plan, the company is also executing a One Manufacturing plan for lean, flexible production.

It includes standardising best practices, increasing production in growing markets and accelerating new vehicle introductions on fewer global platforms, which delivers quality, efficiency and profitability afforded by global scale.

The company confirms that it plans to build more than 85% its of vehicle volume off nine core platforms – within the next 12 months.

PAGE 9

Trade Talk

AutoForum AutoForum-- October October 2012 2012

www.AutoForum.co.za

Transformation through BEE compliance Powertech Batteries have received an award for the ‘Most improved company in terms of BEE’ by the Altron group. The company reports that it has shown immense dedication to becoming a fully compliant level three BEE company while supporting several Corporate Social Investment (CSI) initiatives.

Powertech Batteries’ strategy focuses on building a skilled, talented and diverse workforce. The company reports that it has a comprehensive suite of training and development programmes in place to develop technical skills. These include apprenticeships, a technical bursary programme, engineer-in-training programmes, and experiential trainee programmes.

In terms of CSI, SABAT Batteries has a relationship with the Quadriplegic Association of South Africa (QASA) and its Director, Ari Seirlis, in which the SABAT sponsors all members, who use power wheelchairs, with a pair of batteries annually to keep them moving and mobile.

In the ‘Go Green, Go Willard’ campaign a portion of the money which is recovered through the recycling of scrap batteries is donated to Food & Trees for Africa, which then plants trees in areas in South Africa that really need them.

Infiniti opens shop in Pretoria Japanese sports and luxury car manufacturer Infiniti has opened its first showroom and workshop on local soil with a view to upsetting competitors in the premium luxury segment.

This flagship showroom can accommodate six cars, which allows the brand to exhibit its entire model range, including the Infiniti G Coupé and Cabrio, the EX SUV, the FX SUV and Infiniti M sports sedan.

Toshiyuki Shiga, CEO at Nissan Motor Company Japan and George Stegmann, General Manager of Infiniti SA, as well as numerous guests attended the official opening ceremony of the new Infiniti Centre in Hatfield, Pretoria.

Integrated Marketing upgrades aligner programme Integrated Marketing reports that it has upgraded its aligner programme. The company adds that it will, in future, import aligners from USA based company, in New York, Lawrence Machinery Co, with its manufacturing facility in Asia.

This allows for greater cost efficiency and competiveness in the market. Further, the cost saving will be reflected in the pricing structure to the benefit of the fitment industry.

These aligners will be branded as BRIGHT PRO AND LAWRENCE ULTRA. For a demo video on the product and to view the advantages of the new range of aligners, go to http://www.integratedmarketing.co.za. Integrated Marketing will be offering special deals on aligners as a launch offer to clients.

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“Infiniti has major goals for the future. Within the next few years we are going to establish the brand in South Africa and extend our sales points across the major metropolitan areas within the country. We are happy to hold this large flagship store in the heart of Pretoria,” said Stegmann at the dealership’s opening ceremony.

“Close to the University of Pretoria and in proximity to major highways, and the Gautrain Station, we found Hatfield the perfect place for our Infiniti Centre,” added Arnold du Plessis, Owner of the Infiniti Centre.

Infiniti Centre Hatfield is one of many new Infiniti Centres in 20 countries to be designed according to the IREDI concept (Infiniti Retail Environment Design Initiative).

Featuring a luxurious lobby-lounge-gallery-concept with a bright entrance encased in Travertine stone, a spacious and air-conditioned showroom with elegant furniture and Infiniti’s i-View carconfiguration station with 57-inch screen, it is said to guarantee a unique, elegant as well as relaxing ambience when shopping for a new set of wheels.

Infiniti’s range of cars is now available through the Hatfield outlet and more branches are set to be opened in Johannesburg, Cape Town and Durban by the end of first quarter of 2013.

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PAGE 11

AutoForum - October 2012

The latest global news

Waste Tyre Plan – court hears both sides - Roy Cokayne

Tyre producers were compelled to register from September 20 with the controversial Recycling and Economic Development Initiative of South Africa (Redisa) waste tyre management plan – that is despite urgent court challenges to stop its implementation.

A

cting Judge Jan Hiemstra ruled a day before the deadline to register, that an application to the Gauteng North High Court for an interim interdict by the Retail Motor Industry Organisation (RMI) to stop the government from implementing the Redisa plan, was urgent.

The Redisa plan was gazetted on July 23 for immediate implementation. It is to date the only integrated waste tyre management plan approved by environmental affairs minister Edna Molewa, with the SA Tyre Recycling Process Company (SATRP) and RMI waste tyre plans awaiting her approval.

Judge Hiemstra said it would be “wasteful and unfortunate” if it was decided six months down the line the Redisa plan was flawed and the approval of the Redisa plan was set aside.

But September 21 was the deadline for tyre producers to join an approved waste tyre plan, which led to the court challenges by both the SATRP and RMI, with the department also accused of favoritism towards the Redisa plan.

He said a lot of water would by then have flowed under the bridge and it was better that the implementation of the Redisa matter was stopped until the RMI’s application for interim relief was heard.

The court was told that the RMI application for interim relief could be heard this month or in November and the levies to be paid to cover the cost of collecting the tyres were only applicable from January.

However, Judge Hiemstra later postponed the RMI’s application for an interim urgent interdict to a date to be decided by the deputy Judge President.

The full application for an order reviewing and setting aside the approval of the Redisa plan by Molewa and for the Redisa plan to be referred back to Molewa for reconsideration, is only likely to be heard next year.

He said the RMI and the second applicant, Circuit Fitment CC, would not suffer any undue harm or prejudice by tyre producers registering for the Redisa plan until there was an opportunity for another court to decide on the matter.

The urgent application has now been set for hearing in early November.

PAGE 12

Japie Vorster, counsel for the RMI, said Redisa was already R33 million in debt and that if its plan was implemented and later set aside, Redisa would be unable to repay the levies paid.

Vorster said the efficacy of the Redisa plan was based on it being the only waste tyre plan,

Roy Cokayne is a senior financial reporter for Business Report.

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but the waste tyre regulations made provision for Molewa to approve more than one plan.

He said it was simply not feasible that Molewa would apply her mind properly when considering another plan when the approval of the plan she was considering would detract from the efficacy and workability of the Redisa plan that she had already approved.

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Vorster said there was an ongoing right for tyre producers and dealers to submit their own plan to Molewa for approval, but this provided them with “cold comfort� because there is not any right for them to have their plan approved.

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He said Molewa had not applied her mind properly and did not act rationally in approving the Redisa plan.

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Vorster added that there was no evidence that if the RMI’s application for interim relief was granted it would have an immediate detrimental impact on the environment.

Salie Joubert, counsel for Molewa, said the RMI had brought its application to stall the implementation of the Redisa for its own commercial interests, because the RMI had not resubmitted its waste tyre plan.

Abraham Louw, counsel for Redisa, said there was a two year consultative process to get the Redisa plan approved. Redisa would suffer substantial prejudice and injustice if the application for an interdict to halt the plan was granted.

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The application by the SATRP and Bridgestone South Africa for an urgent interdict against Molewa related to the waste tyre management plans for the country was last month dismissed with costs by the North Gauteng High Court.

Riaan van Niekerk, Chairman of the SATRP board, said the SATRP did not take Redisa, the minister nor the department to court but was only seeking a declaratory order to enable them to inform their members and subscribers about whether they were legally obliged to join Redisa by the deadline date.

These legal challenges to the Redisa plan follow the department in January withdrawing its approval of the plan when the SATRP lodged an application in South Gauteng High Court to interdict Molewa and Redisa from implementing it, and to order Molewa to provide the SATRP with a timeframe for the resubmission of its plan.

Osborne said this had cost the association R600 000.

Erdmann earlier this year denied he had hijacked the TDAFA’s plan but admitted he had undertaken to repay the association for money spent on the plan, and disputed the amount owed.

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Jeff Osborne, the RMI’s Chief Executive, claimed earlier this year that the Redisa plan was “hijacked� from the RMI and one of its constituent associations, the Tyre Dealers’ and Fitment Association (TDAFA) by Hermann Erdmann, a former TDAFA chairman.

AutoForum - October 2012

NEWS FORUM

VWSA receives prestigious awards

V

olkswagen Group South Africa (VWSA) has been awarded the prestigious SJM Flex Environmental Award – the Exporters Club top annual environmental accolade.

The SJM Flex Environmental Award was presented to Volkswagen at the Eastern Cape Exporters Club event in recognition of the strides the company is taking to implement environmentally responsible manufacturing practices.

According to VWSA, its decision to construct a new R500 million press plant played a huge part in convincing the judges of its commitment to environmentally sound manufacturing.

The press plant, which opens at the end of 2012, will be the most environmentally responsible and energy-efficient in both Africa and the Volkswagen Group.

The differentiator for this new press plant will be a world-first in using Wave Motion technology coupled with new Cobra technology.

VWSA’s overall aim is to reduce its carbon footprint with the new plant, which is also constructed using ‘green’ technology.

The building is designed to make good use of natural light, while an intelligent lighting system with occupancy sensors to monitor lighting needs, recycled materials, and rainwater harvesting tanks add to its eco-friendliness.

“We have received the award in the environment category at a time when Volkswagen has just introduced its ‘Think Blue. Factory.’

PAGE 14

strategy – a recognition of our efforts in ensuring that all new facilities and technologies that we introduce are in line with the Group target of becoming the most environmentally friendly motor manufacturer by 2018. This new press plant and recently commissioned paint shop are good examples of this,” said David Powels, Managing Director of Volkswagen Group South Africa.

In addition to the environmental award, record VW Polo exports in 2011 (81 581 units) to various parts of the world, were also recognised by the Eastern Cape branch of the Exporters Club by naming Volkswagen as Original Equipment Manufacturer of the year.

Eastern Cape Exporters Club Chairman Quintin Levey said: “As Nelson Mandela Bay’s biggest ratepayer and employer, Volkswagen’s successes in the export field and in the South African market have been a major economic driver for this region.”

“Its 2011 exports exceeded 81 000 cars, which set a new record for the company. This success shows that local companies can excel in supplying the highest quality products to international markets including Germany itself in this case.”

Powels added: “Our success in the export market as well as our leadership in the domestic passenger market is proof that our Uitenhage plant is world class and able to compete internationally.”

From L – R Dirk van den Berg (ABSA Capital), Selwyn Naidoo and Leon Fish (Volkswagen South Africa) and Quintin Levey (Chairman - Eastern Cape Exporters Club)

Gauteng government shows support for motorcycling

G

auteng transport authorities are moving forward in terms of easing the barriers of entry for people to use motorcycles for daily commuting.

This was just one of the messages from the National Director of the Association of Motorcycle Importers and Distributors (AMID), Réhann Coetzee, at the AMID motorcycle show in Nasrec late last month.

“We have had ongoing contact with provincial transport authorities in terms of a number of aspects relating to making two-wheelers more popular as a convenient and economical form of transport for commuters in South Africa,” Coetzee said.

“Motorcycles and scooters are a major form of transport for individuals in most developing countries in Asia and certain regions in Africa, but this has not yet become a trend here in South Africa. We know there are some hurdles to overcome, such as the procedure for obtaining a rider’s licence, but the authorities have gone so far as to say they will consider redrafting the relevant legislation and want us to provide them with our wish list,” explained the AMID Director.

He added that AMID was supportive of government initiatives such as the introduction of micro-dotting on new motorcycles and scooters from September 1, as a theft deterrent.

Coetzee went on to explain how proud he was of the AMID show put on by members of his association, together with some non-members who had been invited to exhibit their products, to ensure show-goers were exposed to a full spectrum of biking machinery available in South Africa.

“We had 66 exhibitors at the show. This was the biggest display ever by the local motorcycle distributors and retailers and the standard was even higher than I had anticipated. It really makes me feel proud.”

was a welcome upturn in retail sales of motorcycles and scooters in recent months, although the demand for ATVs and quads was still relatively low.

According to AMID’s statistics, last year South Africans bought 34 214 motorcycles, but this figure did not include all off-road motorcycles, quads and all-terrain vehicles, as these are only registered with the Department of Transport if they are financed.

Coetzee said that the industry is still far from the boom days of 2007 and 2008 when 50 593 and 54 720 motorcycles were sold respectively. Sales plummeted to 30 484 units in 2009 during a global economic crisis and are slowly beginning to swell again.

“Besides the convenience and independence one enjoys when riding a twowheeler, particularly in today’s heavy traffic conditions, there are also cost benefits in terms of fuel usage and toll fees which should result in the continuation of the current sales upswing,” concluded Coetzee.

While most motorcycles sold in SA have engines larger than 150cc, AMID member statistics indicate that only 21.2% of two-wheelers sold locally are scooters, with a further 16.6% being motorcycles with engines of less than 150cc.

Coetzee said that there was significant growth potential in the scooter market and this could accelerate as more and more scooter models arrived on the local market.

It may be a good time to look at either selling bikes or riding one, if you consider the rising cost of fuel and looming tolls on Gauteng motorways.

AMID believes that the market is going to get stronger and that, with government on its side, it’s only a matter of time before biking becomes a favoured means of transport amongst many city slickers out there.

Coetzee, who was appointed to his current position a year ago, said that there

PAGE 15

AutoForum - October 2012

NEWS FORUM

New rear impact crash dummy

G

eneral Motors has taken the lead in new research on a potential new kind of crash test dummy for use by the global auto industry. The latest dummy type – or anthropomorphic test device (ATD), the formal name for crash test dummies - it explains, could help automakers and safety experts better understand how crash victims are hurt in rear impacts.

Called BioRID, the new type of dummy was designed by Chalmers University in Gothenburg, Sweden specifically for use in seat restraint assessment. What makes it different from traditional dummies is its sophisticated spinal column with 24 vertebra simulators.

These allow it to sit naturally and demonstrate more ‘humanlike’ neck movement in rear-end collisions – therefore resulting in more accurate estimations of damage in real people. Before it can be used for accurate assessments, however, the BioRID dummy needs to be able to prove that it can deliver repeatable, reproducible test results, which are considered integral to the design and evaluation of vehicle safety.

PAGE 16

four BioRIDs. She also worked with safety engineers from Porsche, Volkswagen, Daimler, Chrysler and Ford to determine seating postures and other test criteria.

The tests subjected the dummies to a lowspeed rear impact simulation in nearly identical seats, and collected measurements of crash forces on areas such as the upper and lower neck. The team compared its measurements to data from similar tests conducted by other automaker labs in Europe and provided its findings to regulators worldwide for consideration.

“The test matrix Barb developed will be helpful to the industry for determining BioRID’s future, and demonstrates GM’s commitment to advancing crash test dummy technology and procedures for evaluating vehicle safety,” said Gay Kent, GM General Director of Vehicle Safety and Crashworthiness.

GM crash test engineer Barbara Bunn recently developed and conducted tests to evaluate the ability of different BioRIDs to produce consistent measurements when subjected to identical tests. She was recognised by the United States Council for Automotive Research in May for her execution of the test matrix.

GM routinely tests with a wide range of adult male-, female- and child-size ATDs that house sophisticated data collection sensors, capable of generating status reports 10 000 times per second. Engineers then analyse data from physical crash tests and computer simulations to understand how a vehicle, its safety systems and occupants respond during a crash, helping them to look for ways to enhance vehicle safety.

To create the test matrix, Bunn, who chairs the Occupant Safety Research Partnership’s Rear Impact Dummy Task Group, collaborated with engineers from Chrysler, Ford and Humanetics Innovative Systems, which manufactures the BioRID. She designed the construction of a crash simulator sled to simultaneously test

“The execution of the BioRID test matrix couldn’t have been done without a strong spirit of collaboration,” Bunn said. “Ultimately, every automaker wants to improve the crash dummies that we use to design safety into our vehicles. That way, all of our customers will benefit in the long run.”

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PAGE 17

AutoForum - October 2012

NEWS FORUM

MBSA celebrates female employees

T

he year 1994 may have ushered in a new era of democracy for South Africa, but it was also a milestone year for the Mercedes-Benz South Africa (MBSA) manufacturing plant in East London, as it welcomed the first female production operators onto its shop floor.

Johann E vertse wit hs MDSA’s fe male empome of loyees

Between June and September 1994, MBSA recruited more than 50 female assemblers to work in the plant’s commercial vehicles facility on the trimming line.

According to the company, these women were employed on exactly the same level as their male counterparts, and took up their positions on the production lines on an equal basis. Today, women can be found in numerous areas of the plant’s production environment, performing tasks that were previously male dominated.

The majority of this first intake of women can still be found in the plant today. They were recently honoured at a special Women’s Month event, and treated to a High Tea along with the rest of Merc’s more than 500, and counting, female workforce.

“We are very happy with the exceptional input that these ladies have made in our plant,” says VP for Human Resources at MBSA, Johann Evertse.

He commented that MBSA is renowned for its progressive labour practices, and places a premium on diversity and inclusivity. The active and targeted development of diversity has been a key priority for the global Daimler AG group since 2005.

Due to the uniqueness of the South African context, which has prioritised the empowerment of previously disadvantaged groups since democracy, MBSA is an arguable leader in diversity management within the Daimler group.

“If we always approach tasks using the same mindset, with the same people and in the same way, we can’t talk about innovation or progress. We require a range of methods and different perspectives. Our people give us the power to drive innovation and shape the future of our company,” he added.

With this event, MBSA believes it has demonstrated the value that it places on the unique outlook that women bring to both strategic and operational issues. The company is looking forward to empowering more women in the future.

PAGE 18

iQ EV ready for production

T

oyota reports that the engineering programme for the company’s iQ Electric Vehicle (EV) is complete and the vehicle is ready for production. It adds that the car has been specifically designed as an electric city commuting vehicle for use in an urban environment.

The new iQ Electric vehicle delivers a maximum torque of 163 Nm, from a standstill to the front wheels, giving the iQ EV a 0 km/h to 100 km/h acceleration in 14 seconds and a maximum speed of 125 km/h. The new Toyota generates zero CO2, NOx or particulate emissions throughout its operation. With a power consumption of 134 Wh/km, this equips the vehicle with an NEDC-certified range of 85 km between charges.

The iQ EV’s fully electric powertrain comprises an air-cooled, 47 kW electric motor/generator, a 150 cell, a 12 Kw/h, 277.5 V battery pack, a 3 kW watercooled battery charger, an inverter, an

AC/DC converter and a motor speed reduction mechanism.

The motor/generator, planetary gear speed reduction mechanism and torque biasing differential are all housed in an ultra-compact, EV exclusive transaxle, which combines a low centre of gravity with reduced energy losses to minimise power consumption.

Furthermore, the vehicle is equipped with a regenerative braking system. This system converts kinetic energy, sourced from the action of braking, into electricity for storage within the battery.

The iQ EV also has a gate-type gear shift lever, which offers drivers three driving ranges. These include; D-range, which controls the vehicle to consume the least amount of power during city driving; S-range, which increases acceleration performance for brisk driving; and B-range, which maximises

regenerative braking to extend the vehicles driving range as far as possible.

Toyota recognises that many customers are not yet willing to compromise on range, and are not satisfied with the amount of time it requires to recharge the batteries, as well as remain concerned about infrastructure for recharging, these are not as wide spread as originally anticipated. The company aims to concentrate its commercial activities on a plug-in hybrid solution that offers a better way than pure electric for most customer needs in the short- to medium-term.

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NEWS FORUM

AutoForum - October 2012

Post accident protocol

- Michael Salant

There is a lot of confusion in the insurance business about what should actually be paid for when somebody claims for an accident. A lot of the time, the expectation for settlement of the claim by the insured and the actual payment received from insurers do not align. This may occur due to numerous reasons such as the applicable method of vehicle valuation. Is it on a market, retail or agreed value basis? Of course – questions and anger post accident abound.

“Why did I not meet all the conditions of the policy when I claimed?” and “That policy exclusion was never explained to me” are common queries.

T

he purpose of this short article is not to explore the maze of terms, conditions and exclusions of insurance policies, but focuses merely on the potential dangers of driving a wrecked vehicle after a motor collision. Some of us will have learned that the motor insurance settlement payment received is generally restricted solely to the damage caused to the vehicle by the collision itself. Further expenses incurred following consequential losses are not payable by the insurer unless specific arrangements are made for a particular type of extended coverage - such as the costs to hire a replacement vehicle.

Many truck drivers will have an accident but won’t phone the tow company to collect their vehicle; instead they drive the severely smashed truck to a repair shop. What drivers don’t understand, however, is that they may cause more damage when they drive it after an

PAGE 20

accident. More importantly, that additional damage is not generally covered by your insurance policy.

It’s a scenario that plays out often.

In one case that was presented to Heavy Commercial Vehicle Underwriting Managers, a truck that was substantially damaged in an accident was subsequently driven for 250 km to a repair shop. The problem was that driving it after the accident caused further damage.

There are three major problems with driving a truck after it’s been in an accident: 1. The driver and other road users are endangered by the use of an unroadworthy vehicle 2. The truck driver doesn’t know what problems the accident caused to the truck and, if they drive it, they can make the damage worse.

3. The insurance, in most cases, doesn’t pay for this additional damage.

The lesson is that a driver should, as a rule, never drive a truck after it has been in an accident, as even a broken light renders a vehicle unroadworthy. They should rather liaise immediately with their insurance advisors to arrange for a tow company to have the truck taken to a repair shop.

Talk to your broker, read your insurance policy and understand what is covered and what is not. And when you are unsure of the extent of the damage caused in an accident don’t drive; it will save you a lot of money because then your insurance won’t say no to settling your claim in full.

Michael Salant is the General Manager at Heavy Commercial Vehicle Underwriting Managers (Pty) Limited (HCV).

PAGE 21

AutoForum - October 2012

NEWS FORUM

FMCSA unveils new water treatment initiatives Ford Motor Company of Southern Africa (FMCSA) announced in September that it will be investing R21 million in a new Wastewater Treatment Plant (WWTP); this in an effort to facilitate the manufacturing of the all-new Ranger at its Silverton assembly plant. The new treatment plant will be designed, supplied and installed by Veolia Water Solutions & Technologies South Africa (VWS South Africa).

I

t’s not the only environmentally conscious technology going into the plant. The automaker has also confirmed that it will be making use of a ContiFilt – which uses continuously regenerated sand filtration instead of classic sand filtration with periodic backwash sequence and related downtime.

The new process will see used water routed to the old WWTP via an underground effluent pipe network. A new tie-in will be made on the effluent network to the new WWTP, as the new plant is adjacent to the old plant. There is also an existing water purification plant adjacent to both the old and the new plant, where treated water is further purified in order to be used within Ford manufacturing processes.

According to FMCSA, due to the input quality from the old WWTP plant, only 7% could be successfully purified and re-used in selected processes. With the higher quality water expected from the new WWTP, previously sensitive operations can now be considered for recycled water and an immediate increase is expected, without upgrades to the purification plant. This means more than doubling the amount of recyclable water to up to 15%.

It continues that although this system allows for the purification of water for industrial and process usage only, future projects such as those that have been implemented at other Ford facilities around the globe, could allow for the use of recycled water for day-to-day human usage.

This would see the use of recycled water increase by as much as 40%.

As Peter Lawson, Vice President of Operations explains: “The introduction of the all-new Ranger has been an exciting and challenging task for us. While it is imperative for us to build a world-class product, we also have a responsibility to the environment and the community that lives in that environment to ensure we do so without impacting on our surroundings.”

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AutoForum - October 2012

NEWS FORUM

The good, the bad and the CPA - Warwick Robinson

W

hen I met with Midas Group Marketing, Franchise and Commercial Division Director, Stefan Le Roux recently, he started our meeting with a wry smile. “We are in an “interesting” market,” he says. It is a euphemism we hear all too often these days - while the automotive sector as a whole is generally in a positive space, due to the sheer size and its importance to the SA economy, market conditions remain a challenge. In addition, the Consumer Protection Act’s (CPA) legal parameters that we have to operate within create new challenges for a business, which has traditionally consisted of strong one-on-one relationships between customers and suppliers.

The effect of technology on this market is huge I was interested to hear more about the cases that Midas has been dealing with, directly related to the CPA, and how it has affected their strategy since implementation. Did the industry prepare people enough? If so, was the information carried further to the actual coalface?

What are the risks to groups such as Midas?

“The effect of technology on this market is huge, and we live in an environment where virtually anyone with access to the web and some capital can become an importer,” Le Roux explained. Through a process of education, consumers should begin to understand the ramifications of buying cheaper priced products, which have no back up. “But the backup is the issue – we have experienced this on our diesel equipment side where customers expect Midas to backup machines that we did not import,” he continued. The wires have got crossed in some situations where consumers, who were supposed to be protected against these cheap imports, now, believe that the law also applies to the lower priced imported items, and that they can get a 6 month guarantee on virtually anything. According to Le Roux, Midas identified that this would be an issue early on, and reverse complied practically everything they stock - in some cases even repackaging products. “We believed that the process was from that early stage all about education, not just to the shop owner but even to the next levels, and we were positioned nicely to move quickly using the Technica systems, training over 1500 individuals.”

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A significant challenge for an organisation of Midas’ size is in the compliance itself, and the costs that accompany this, which have had to be borne by the group. To date, of all the 200 odd complaints received, apparently only a handful have been about substantial sums of money. “The issue here is brand protection,” continued Le Roux. “When a consumer becomes dissatisfied he looks back along the supply chain and even in a situation where Midas as a group has complied within the parameters of the CPA, we are identified as having the most to lose, so we become the target of that frustration”.

He cites a case where a mistake occurred from a well-intentioned gesture - helping replace a customer’s battery, and jump-starting the car.

The resultant damage could not definitively be traced back to any component supplied, but rather was the result of a number of factors surrounding the incident. These included the fact that the specific model should not have been jump-started, and that there had been some aftermarket headlamps fitted to the model. But at the end of the day, a Midas employee had been on site when the incident occurred and so was identified and included as part of the problem. “We have had to settle the case in the interests of protecting the brand, even though we do not see ourselves as fully liable,” he laments.

But isn’t this what wrenches the heart out of a business that serves over a million people a month? “We know that when our customers walk in to one of our stores – they walk right up to the counter, they want to get advice from the salesman.” The danger is that no-one will want to be in a position to go that extra mile in assisting a customer, for the fear of becoming embroiled in a claim. “I believe that educating the customer is going to be the next step. We can tell that a large proportion of our online interaction is based in the “how to” part of this business.”

With the rising number of car owners, and the various levels and types of service that are available to those owners, suppliers will face the challenge of not only getting the right product into the customers hand, at the right price, but also getting that product there with the right advice and information. And perhaps, that is where the real opportunity exists - to develop the various levels of that service offering that our particularly complex market needs.

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NEWS FORUM

AutoForum - October 2012

BASF PE to downsize

- Roy Cokayne

About 53 positions in the catalytic converter industry in Port Elizabeth have become redundant, following an organisational restructuring by Mobile Emissions Catalysts.

The company previously employed 308 people and is owned by BASF, one of the world’s leading chemical companies and a leading supplier of environmental and process catalysts to the automotive industry.

BASF said that where appropriate, the company has facilitated social support, counselling and training opportunities for those staff members who were affected by the process. It stressed that the restructuring was prompted by expectations of an extended reduction in the predicted medium-term demand for products manufactured at this facility.

The move follows reduced demand from specific customers in Europe, due primarily to the slump in vehicle sales. Demand is not expected to recover for the next 12 to 18 months.

The company confirmed that other BASF catalyst production facilities around the world were not impacted by this site specific restructuring activity. It said the emissions catalysts business remains strong and “is expected to continue to grow at above market rates, driven in large part by new emissions regulations, global automotive production growth and its innovative technology solutions”.

BASF denied the downsizing of its facility in Port Elizabeth had anything to do with the Automotive Production and Development Programme (APDP), which replaces the current Motor Industry Development Programme (MIDP) from next year. However, the Catalytic Converter Interest Group (CCIG) has expressed concern about the future of South Africa’s catalytic converter industry because of lack of clarity about long-term government policy and support for the multi billion Rand export orientated industry.

The industry, which supports 5 200 direct jobs and a further 30 000 indirect jobs, will also receive lower benefits from the APDP than the MIDP. This led to unsubstantiated claims that some global vehicle manufacturers did not renew their contracts for the supply of catalytic converters from South Africa.

PAGE 26

Catalytic converters are fitted to motor vehicles to reduce harmful gas emissions. For many years they have been South Africa’s top automotive component export by value, but were worth only R16.5bn last year, compared to R20bn in 2007.

Ken Dewar, Executive Director of the CCIG, said earlier this year there was a 10-year time horizon for new vehicle models, but five years of policy uncertainty while the transition from the MIDP to the APDP was debated.

Dewar said this uncertainty had resulted in many new catalytic converter platforms being lost to countries in Eastern Europe, Mexico and other low cost countries.

He continued projections by industry players, based on long-term orders, were that without any significant new interventions the industry would be down to less than 50% of the 2007/08 peak by 2016.

“We are living on current programmes that run out after 2014/15 that are not being replaced.

We will not get business back to where it was while there is this lack of clarity.”

However, the Department of Trade and Industry said a package of enhanced support had been put in place for those industries considered “vulnerable” in the transition from the MIDP to the APDP after the initial list of these subsectors/products was agreed on in December, following an extensive stakeholder consultation process.

PAGE 27

NEWS FORUM

AutoForum - October 2012

Car financing contracts settled later TransUnion Auto Information Solutions recently reported that, on average, South African consumers are taking longer to settle their vehicle finance contracts than in the past.

A

ccording to its research, the time taken to settle financing contracts has almost doubled over the past five years. Before the National Credit Act came into being in 2007, South Africans took around 25 months to settle their new vehicle finance contracts, now, however, that period is 43 months.

Despite this, TransUnion CEO Mike von Höne believes that the negative trend is expected to change for the better.

He said there were indications that this trend was starting to improve as consumers begin to regain better control of their financial situation and strive to

PAGE 28

pay down their debts in the current low interest rate environment. “Nevertheless, consumers continue to enter into longer period contracts, presumably in an attempt to make monthly repayments more affordable from a cash flow perspective.”

According to TransUnion’s data, the average contract term for new vehicles is 64 months, while used cars are financed generally for 62 months. The company also found a slightly decreasing trend over the past year in the number of contracts that go beyond the 72-month mark. “Contract periods that go beyond

72 months may be due to accounts that go into debt review which, then allows for credit agreements to be extended. In addition, most banks may prefer agreeing to extended payment arrangements than having to repossess vehicles.”

Interestingly, the highest number of new vehicle contracts (51%) now fall into the 60- to 72-month bracket. In the used car sector, approximately 36% of contracts written are for periods of between 60 and 72 months, followed by 32% for 48 - 60 months.

Body repair insight NEWS AFRICA

Contents 32

Wanted: The World’s Best Painter

33

Right to Repair Update From Frankfurt

36

DuPont exits automotive paints

36

NACE hits New Orleans this month

In association with BodyShop News Asia and Australian BodyShop News

PAGE 29

AutoForum - October 2012

PAGE 30

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AutoForum - October 2012

BODYSHOP NEWS

Wanted: The World’s Best Painter The 2012/2013 R-M Best Painter Contest kicks off in Europe this month, starting with the national preliminaries. The contest is sponsored by BASF’s premium brand R-M and this year celebrates its 11th occurrence, having come to symbolise the epitome of excellence in the world of automotive refinishing. The finest and most talented young painters from Europe, Asia and Africa will demonstrate their skills at the international finale held at the Refinish Competence Centre (RCC) in Clermont, France, from October 8 to 10, 2013. The good news is that for the first time, South African contestants will not just be sitting on the sidelines.

BODYSHOP NEWS

T

he battle starts off as a series of national competitions held between October 2012 and May 2013, where the very best painters will be selected to represent their individual countries in Clermont. The contest is open to talented young painters under the age of 30 from Austria, Belgium, France, Germany, Great Britain, the Netherlands, Italy, Japan, Poland, Portugal, Russia, Slovenia, Spain, Switzerland, Ukraine, Kazakhstan, and Belarus, and, for the first time, also from Bulgaria, Norway and South Africa.

The national competitions will test and assess each participant’s performance in a variety of tasks, including application and refinishing techniques, colour tests, as well as the proper use of consumables and colour tools. The preliminaries will be held at the various national R-M Training Centres and will be supervised

by R-M National Head Trainers and judged by a jury of independent industry experts. The international finale of the Best Painter Contest will be held at the state-of-the-art RCC next year.

R-M believes that the contest allows it to reinforce its commitment to its partners in the industry by developing young talent and promoting the skills required to maintain refinishing perfection – all essential for bodyshops to remain competitive and profitable and secure a successful future in automotive refinishing.

The contest has once again attracted the support and sponsorship of many of the world’s leading names in bodyshop equipment and the consumables industry who have become key partners in the Best Painter Contest over the years.

The most talented young painters from Europe, Asia and Africa will demonstrate their skills at the national competitions.

PAGE 32

Right to Repair Update From Frankfurt The recent Automechanika trade show in Germany was once again a fantastic opportunity for members of the trade to interact and show off their new products. It also played host to a number of forums and discussions of essential issues at the core of the international automotive sector. One such meeting was the issue of the global consumers’ freedom of choice and effective competition in the market for vehicle replacement parts, tools and equipment, servicing and repair - which was discussed by representatives of automotive aftermarket associations from Australia, Europe, South Africa and the United States as part of a world-wide ‘right to repair’ meeting.

A

ccording to the feedback from the involved organisations, the meeting focused on exchanging common experiences against the different economic and legislative national backgrounds. It also allowed discussion of the challenges that are being faced to safeguard access to the technical information required to correctly service and maintain increasingly sophisticated vehicles throughout the world. An important additional element contributing to these challenges concerns vehicle manufacturers’ worldwide aftermarket strategies, which were also addressed by the representatives during their discussions.

As the meeting addressed, access to repair and maintenance information is crucial for fair competition and the provision of competitive aftermarket products and services – an issue which is increasingly important as vehicles become ‘computers on wheels’. This key concept has already been recogTHEthrough INTELLIGENT ALTERNATIVE nised pertinent legislation in

the European Union and recently by the adoption of the Massachusetts Right to Repair Bill at the end of July 2012.

One of the central findings of the meeting was the recognition that these aftermarket issues are common throughout the world. Despite this, however, it was also felt that motoring consumers in many developed markets do not yet enjoy even the minimum level of legislative support to provide them with a real freedom of choice, creating an unbalanced situation that needs to be addressed.

The group also discussed the introduction of wireless communication technologies (telematics) into the vehicle and its impact on the aftermarket.

Telematic permits repair, diagnostic and other important vehicle information to be sent directly to the vehicle manufacturer using this wireless technology, thus permitting manufacturers the ability to circumvent independent operators.

The attendees agreed that the use of telematics creates a new challenge that

needs to be addressed in all worldwide markets to ensure that it does not undermine existing rights of access to vehicle data and the consumers’ right to choose.

For more information on these issues and the discussions, please contact our local association – the Motor Industry Workshop Association (MIWA) and direct communications to Paul Britz – Director ERA/MIWA/SADFIA. The association’s contact numbers is +27 (0)11 886 6300 or you can email paul.britz@rmi.org.za.

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PAGE 33

AutoForum - October 2012

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BODYSHOP NEWS

AutoForum - October 2012

NACE hits New Orleans this month

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ACE, the International Autobody Congress and Exposition, is set to run this month. With this year also marking the 30th anniversary of the US event, the organisers promise an even more exciting platform for buyers and sellers within the collision repair community to network. The show includes an educational programme, unique networking opportunities, and a world-class show floor.

NACE forms part of Automotive Service and Repair Week (ASRW) which is scheduled to run from 10-13 October at the Morial Convention Center in New Orleans, in the US. It also includes the Congress of Automotive Repair & Service (CARS) and was recognised by the Tradeshow News Network (TSNN) as a 2011 Top 250 US trade show.

DuPont exits automotive paints

Some of the coatings companies that will exhibit at ASRW include: DuPont Performance Coatings; BASF; Sherwin-Williams Automotive Finishes Corporation; ChemSpec USA Inc. and many more.

DuPont will also sponsor the Opening General Session/Keynote, while the MSO Symposium will be sponsored by BASF.

Chemical giant DuPont Co. recently confirmed that it is selling its automotive paint business to private equity firm Carlyle Group LP for $4.9 billion in cash, as it focuses on advanced materials and biotechnology.

Watch this space for feedback from the show in our next issue.

The unit, with 11 000 employees, is a global supplier of vehicle and industrial coating systems with 2012 expected sales of more than $4 billion. The company lists 21 vehicle brands around the world as customers, according to its website. After the sale, DuPont said it will still generate more than $3 billion through sales of advanced materials to the auto industry.

Reuters reported in September that DuPont was nearing a deal to sell its automotive paint division. As part of the transaction, Carlyle will assume $250 million of DuPont’s unfunded pension liabilities.

The sale marks DuPont’s exit from the automotive paints market, which it has served since the advent of the motor car. DuPont CEO Ellen Kullman told investors in December that she would give the business a chance to meet its latest targets. The unit’s second-quarter pretax operating income climbed 26% to $92 million as revenue fell 1.4% to $1.09 billion.

DuPont became an automotive paints industry leader with its $1.9 billion acquisition of Herberts from German manufacturer Hoechst, in 1999. The company cut 1 500 coatings jobs and shut factories in Europe seven years later after the business failed to achieve financial targets.

PAGE 36

Technical innovations on Nissan Tiida range improve all round vehicle capabilities The technical innovation of each component that has gone into the new Nissan Tiida range, made up of both hatchback and sedan, ensures reduced friction, improved thermal efficiency as well as volumetric efficiency, Nissan reports.

The Tiida design team achieved reduced noise, vibration and harshness by improving the vehicles body rigidity, noise isolation and dampening materials. The engine has also been designed to reduce idling, middle and high speed noise. Further, Tiida engines are lighter with improved engine performance, clean emissions through a straight exhaust system, improved fuel economy and good torque spread through the rev range.

The four cylinder aluminium engines with multi-point fuel-injection has a 1.6 litre petrol engine, five speed manual or four speed automatic gearbox. Further, the 1 598 cc engine produces 80 kW of power at 6 000 r/min and 153 Nm of torque at 4 000 r/min.

Service intervals are at 15 000 km. All models have 3 year/100 000 km warranty and roadside assistance.

All models have 3 year/90 000 km service plan.

Meanwhile, the Tiida design team, under chief designer Takahashi Nakajima, aimed to create a vehicle that offers a comfortable, spacious interior in a compact overall size.

Nissan reports that although the Tiida is similar to its rivals in exterior length and width, it is the roomiest car in its class in terms of interior length. The Tiida’s extra height also contributes to its increased headroom. The hatch has flexible seats that slide up to 240 mm, extending the boot

capacity from 289 litres to 463 litres. Meanwhile, the Sedan offers ample boot capacity of 467 litres.

All Tiida derivatives feature driver airbags, while Visia+ models feature passenger airbags as well. All models come standard with an engine immobiliser, remote keyless entry, Nissan Anti-Theft Security, high mounted stop lamps and front seat belt pretensioners. The seat belt pretensioners reduce unwanted seat belt slack at the moment of impact in a collision and to provide better energy absorption. Other safety features on Visia+ models include Anti-lock Brake System, Electronic Brake-force Distribution and Brake Assist. Front fog lamps are also featured on Acenta models.

Business Forum

AutoForum - October 2012

Business insight

Pulling out all the stops to remain relevant and maintain growth - Colin Windell

W

hile it is true that monthly motor vehicle sales, especially commercials, are a barometer of business confidence, there are other factors driving what has been a (surprisingly) good year so far – with August sales continuing the gains of previous months.

Tourism Minister Marthinus van Schalkwyk recently said overall tourist arrivals to the country grew by 10.5% in the first quarter of 2012, with strong growth coming from all regions. The period from January to March 2012 saw a total of 2 267 807 tourist arrivals to South Africa – 216 031 more than the same period in 2011.

PAGE 38

“South Africa remains among the top 15 long-haul business event destinations in the world and is the premier business events destination in Africa,” says van Schalkwyk.

compared to the corresponding month last year.

This is good news for our country and helps explain the fact that rental sales in August comprised 11.5% of the total.

The second major driver is thanks to many fleets being in a renewal phase following spirited buying in 2006/7.

August 2012 aggregate industry domestic sales improved by 4 844 units or 9.4% to 56 253 vehicles from 51 409 units in August last year. Total domestic sales remained 11.3% ahead of the corresponding eight months in 2011.

August 2012 export sales at 25 024 vehicles had registered marginal improvement rising by 188 units or 0.8%.

According to Naamsa, August new vehicle sales maintained the steady growth trend of the first seven months of 2012 with sales in the major segments registering relatively decent gains

Aggregate industry new car sales during August, 2012 maintained upward momentum, and at 40 345 units (including MBSA) reflected an improvement of 4 153 units or 11.5% compared to

Colin Windell is the Editor of Fleet Magazine.

the 36 192 new cars sold during August 2011. Year-to-date new car sales remained 12.5% ahead of the corresponding eight months of 2011.

Including estimates for MBSA commercial vehicle sales by segment – sales of industry new light commercial vehicles, bakkies and mini buses reflected reasonable growth and at 13 637 units during August, showed an increase of 731 units or 5.7% compared to the 12 906 light commercial vehicle sales during the corresponding month last year.

Sales of vehicles in the medium and heavy truck segments of the industry at an estimated 815 and 1 456 units, respectively, had recorded an increase of 86 units or 11.8%, in the case of medium commercial vehicles, and a decline of 126 units or 8.0%, in the case of heavy trucks and buses, compared to the corresponding month last year.

“The market remains strong and set for total sales of more than 600 000 units,” says Dr Johan van Zyl, President and CEO of Toyota South Africa Motors.

“One has to keep in mind we are at the cusp of the replacement cycle following the significant sales achieved in 2006 and 2007. Many of these customers held back on replacing their vehicles, but are now returning to the market thanks to low interest rates and the general affordability of vehicles in this market.”

“There is a significant amount of marketing activity amongst all vehicle brands in the market, but that is a characteristic of our South African market and not an anomaly. One has to consider the large number of brands and new vehicle introductions in this relatively small market and the subsequent high level of competition,” says Dr van Zyl. “Vehicle sales activity in August was stronger than expected by many in the motor industry countering the view that a period of levelling off in sales was to be anticipated,” says Malcolm Gauld, GMSA’s Vice President, Sales and Marketing.

“Sales through the dealer channel recieved relatively strong support by a degree of seasonal fleet refreshment in the rental sector. Deliveries to the fleet sector showed an improvement over August, 2011, supported by a higher level of stock availability.”

“While the passenger sector flourished in August, the light commercial sector presented a more realistic market position. In this sector growth was 5.7% over August last year with 13 637 sales for the month, a reflection of a more conservative approach amongst commercial buyers.”

“A point of note was the lacklustre performance of the heavy and extra heavy truck markets, which, aside from the bus sector, provided the only negative performance compared to August 2011. Heavy trucks were down by 16% and extra heavy trucks by 3.8%. Both are indicators of activity in spending on construction and infrastructure projects and bear monitoring going forward.”

“The new car market has been characterised by strong levels of demand for new passenger cars. With interest rates at the lowest level in 38 years, debt servicing costs for households are low and sufficient credit is available to service demand for new cars.”

“New car prices are growing at less than 3% on an annual basis and in real terms, after adjustment for inflation, have been in negative territory for over two years,” said Mike Glendinning, Director: Sales and Marketing, Volkswagen Group South Africa.

“In a highly competitive international landscape South Africa had to pull out all the stops to ensure it remained relevant,” says Tourism Minister Marthinus van Schalkwyk.

This is so true – and not only insofar as tourism is concerned, but cutting across all sectors of our economy and the manufacturing industry.

PAGE 39

AutoForum - October 2012

Knowledge is power - Graham Bush

I

recently spoke at a conference in the Drakensberg on Selling Skills, and on my return journey I stopped at one of the most popular fuel stops on the N3. While my trusty steed was being refueled, the attendant checked my oil and informed me that I needed a pint. (My thoughts exactly, but I was going to wait until I got home.) A pint of oil was needed. I ask my ‘Salesperson’ what oil should I use (this, of course, was a test!) to which he replied, “I do not know”!

Are you not trained in these matters? I asked. Do you receive product knowledge training? To which he responded: “No, we only get told how to fill the cars with petrol.”

Now, on average, the price of a pint of oil on a forecourt can be about ten percent of the price of a full tank of petrol. Can you imagine if you could increase your sales by ten percent? According to 2011 stats published by N3 Toll Concession, 15 000 cars a day on average pass this garage. (Let’s halve that for one-way traffic - however, many may pass back on their return journey.) That’s a lot of potential customers. If you had, say, a minimum of 7 500 people passing by your ‘store front’ daily, what ends would you go to to increase the chances of them visiting your business? What if you had the best reputation in the area for “Knowledge” and “Service”? If this was my garage, I would ensure that I had the best ‘Knowledge” trained staff in the country! The best part is that your suppliers would supply the training – free of charge.

‘Knowledge is power’ is a famous quote accredited to Sir Francis Bacon, and for retailers, product knowledge can mean more sales. It is difficult to effectively sell to a

PAGE 40

consumer if we cannot show how a particular product will address that consumer’s need. Seeing someone completely enthusiastic about a product is one of the best selling tools.

As you generate excitement for the product, you remove any uncertainty that the product may not be the best solution for that customer. The easiest way to become enthusiastic is to truly believe in the product. If a customer isn’t fully committed to completing a sale, the difference may simply be the presence (or lack) of confidence that a salesperson has towards the product. Becoming educated in the product and its uses will help cement that confidence.

Objections made by customers may be struck down with factual information regarding the product. That information usually comes in the form of product knowledge. Being well-versed in not only your products, but similar products sold by competitors, allows you to easily counter objections.

Product knowledge can be gained from various resources at your disposal, however, the easiest and quickest is on the actual product packaging. Other resources are from Sales Representatives, catalogues, and of course, formal training sessions supplied by your suppliers. It is important to understand how the product is made, the value of the product, how the product should and can be used, and what products work well together.

It may take a while to easily articulate your product knowledge, especially with new products, but over time you’ll become comfortable and confident in providing the correct information to your customers. That confidence will pay off in improved sales.

I cannot stress enough the importance of product knowledge when it comes to making sales. Those who have learned everything they can about the products they sell have a distinct advantage over those who don’t. Given the option, customers would choose to talk to the person who knows the most about the product they are considering.

So, when your business offers the best product knowledge, you will be able to present your products and answer any questions related to it with confidence. That will enable you to persuade customers to buy your product and, at the same time, develop selling skills within the team.

Your customers will also appreciate the effort made in telling them about the important features and benefits of the product. In this way, you build customer relationships and trust.

In conclusion then, the more product knowledge your sales staff have, the more confident your customers are in your abilities, which also works towards a pleasant shopping experience, and most importantly of all, more sales.

Additional resource: About.com retailing. & dmsretail.com

Graham Bush is one of SA’s leading retail experts, inspiring thousands of business people over the past 30 years. His relaxed style and humour delivers powerful messages through motivational talks and presentations, and he contributes to several trade magazines.

After 20 years in the corporate world, Graham started ‘The Bush Kitchen...food for thought’, and often uses recipes and cooking as analogies for practical life and business skills. www.thebushkitchen.co.za

PAGE 41

AutoForum - October 2012

Looking East

- Robert Kaiser

Increasing expansion of South Africa’s business ties with the East and its membership of the BRICS Group of nations indicates an exciting and rewarding way forward

C

hina having overtaken the United States as the largest trading partner of the African Continent three years ago already is a sure sign of the interest in the African Continent by this now second largest world economy. South Africa is part of this trend and the evidence of increasing Chinese investment and business activity in this country is a matter of record. The University of Stellenbosch even has a Centre for Chinese Studies whose mission is to study China in Africa and play a positive role in the process by promoting greater understanding between China and the African Continent, especially for South Africa.

Perhaps it is because of the relatively sudden and fast growing Chinese involvement in South Africa and the greater Sub-Saharan African Region that Chinese activity has been attracting much attention. If, however, one takes a holistic view of South Africa’s business relationships with the East, it is apparent that we have had significant relationships with other Eastern countries for a very long time and that these relationships are not only strong but growing. Think of Japan, a country that has made significant investments in South Africa over many decades and maintains a very constructive involvement in the country, and SA’s established and growing relations with countries such as India, Malaysia, Korea, Thailand and Vietnam.

India has emerged as a significant emerging economic power that has over the past years become an increasingly

PAGE 42

common: English as a business language, historical and cultural ties and the legacy of British colonial influence, all of which may contribute to mutual understanding.

The investment strategy generally shown by Indian companies that do business in South Africa appears to be positive towards the development of mutually advantageous business relationships.

important trading partner for South Africa. With a population size in the same league as China in terms of numbers, India offers sophisticated technological know-how and resources and has over the past years expanded its footprint in South Africa and the Sub-Saharan region. It is not always appreciated that India has some really powerful global players in the corporate world; companies such as the Tata Group with 425 000 employees worldwide and income of US$ 83.3 billion annually (58% of which is generated outside India!) and which operates a vast array of corporations in 80 countries, is a good example of a sophisticated Indian global player. The huge Indian economy also presents an excellent opportunity for South African business.

If one considers South Africa’s membership of the BRICS (Brazil, Russia, India, China and South Africa), it is at first glance notable that India and South Africa have some important things in

In early September, the Gordon Institute of Business Science (University of Pretoria’s Business School) presented a lecture evening titled “In conversation with TATA”, at which occasion the CEO of Tata Consulting Services South Africa, Mr Gary Mukheibir, gave an oversight of the activities of the Company in South Africa as well as globally. His explanation of some of the Company’s strategies in the area of training and skills transfer in South Africa left no doubt about the approach of constructive investment followed by the company. The TATA commercial vehicle assembly plant in Rosslyn near Pretoria also bears testimony to this approach.

This is the kind of investment SA needs.

There is no doubt that South Africa’s strong trading ties with Europe and the United States will continue to grow, but the opportunities being unlocked by increasing trade with the East adds another dimension to the opportunities for economic growth and expansion and the creation of employment. South Africa Inc. needs to box cleverly to derive full advantage from the exciting opportunities that there are to grow reciprocally advantageous business with the East.

Robert Kaiser has been intimately involved in the motor industry for the past 25 years. He established Retail Motor Consultants in 2002, a consultancy providing relationship management, marketing and staff recruitment services as well as apprenticeship management programmes and through an associated company, unique Black Economic Empowerment transformation programmes for both large and SME businesses.

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AutoForum - October 2012

Blogging and content marketing – is your business ready?

- Athar Naser

W

hen one hears the term “blogging”, the immediate thought is often of a teenager wasting time in front of a computer. This may have been the case a few years back, but no longer. Increasingly, blogging is something businesses are partaking in.

Blogging is a bit of a misnomer for business. Companies, regardless of the industry they are in, need to be in the business of “content marketing”, which means creating and sharing valuable, free, and relevant content on your digital real estate - be it app, website, mobisite, or social media.

Content marketing’s aims as a marketing tool are clear: make a market aware of your product offering, build relations and hence, profits. It may sound like an easy exercise to write something and post it, but many businesses are, rightly, unsure of how to use digital content marketing correctly. It’s a big area that’s easy to get lost in. In essence, whilst the “soft” benefits of content marketing – that is public trust, more engaged prospects, and happier clients - are clear, what, beyond that, does this add to my bottom line, many businesses rightly ask.

PAGE 44

The reality is that digital media is infiltrating more and more business decision makers. Regardless of the sector, all business owners are increasingly bombarded with the advice that digital is the way of the future, and if you don’t

themselves. Think about the media you consume. Why do you visit your favourite websites, buy a particular magazine or newspaper? Not only is relevant content key in engaging with your online community, but it also in-

A strong digital presence, correctly managed, is vital for future growth get involved, you will be left behind. In fact, with rising internet connectivity in South Africa, the web is increasingly an everyday part of life and an addition not to be ignored to SA’s GDP, according to a study commissioned by Google SA. What this means then, is that it’s vital for any business in this sector to recognise that a strong digital presence, correctly managed, is vital for future growth. However, in the current economic climate, businesses need to be very strategic before embarking on new ventures and practically many business owners just do not know where to start.

As opposed to traditional marketing strategies, content marketing allows businesses to circumvent paid media and instead become the media

creases the traffic, and referrals to your site. Critical for the digital age, fresh, relevant content is rewarded with higher rankings in Google, and other search engines’, results.

In essence, the content on your site is what defines your brand.

Content marketing is not going anywhere. The relatively high initial investment and long timeframe may seem like an insurmountable obstacle, however, creating valuable and relevant content that your audience can use and trust will keep them coming back for more.

In the end, content marketing measures up. It might be time for you to consider how you are talking to your market and whether this form of media is right for your business, right now.

Athar Naser is the Head of Juice Content, a specialist content marketing company. JuiceContent.co.za

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AutoForum - October 2012

S P I T N O C R I A MACSAUTO ted with ms can be contamina Air conditioning syste compresthe the normal wear of metal particles from it is this d an , of water moisture sor and tiny amounts l. fai to n cause a system contamination that ca d by the ntamination is provide Protection against co desicthe pansion Tube and filter screen on the Ex or. Other lat mu the dryer or accu cant in the bottom of g oil on wr n include using the teforms of contaminatio ma r he ot y charge type or an type, incorrect liquid m. th the cooling syste rial that interferes wi y removed of moisture is normall While almost 100% to installior pr it is evacuated from the system when m is the ste sy flushing the entire ing (R12 or R134a), parme lco remove any unwe only sure fire way to . ted snuck in undetec ticles that may have purchased s check your newly Remember to alway ny new ys level - these da ma compressor for the oil dIna . oil sors come without s and rebuilt compres los e us ca in the system will as ll equate or excess oil we as ge compressor dama of performance and mage. other component da

PAGE 46

en draints to think about wh Here are some key fac sor: ing oil from a compres ained at? s the compressor dr 1) At what ambient wa oil. oil, Cold = slow/less Hot = more drained t

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2) Were the ports/ca a vacuum?

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compressor drained

tomotive. e Pieters of MACS Au auto.co.za. acs courtesy of Charmain Information supplied it www.macsauto.co.za or marketing@m vis For more information

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PAGE 47

AutoForum - October 2012

OEM engine oil will gradually take over the market as warranties get extended with more T & C’s.

The race for risk

- Dave Scott

The best warranty is no warranty. Which means in effect: ‘The quality of the product is so incontestably good that we are quite satisfied that you will never need to have recourse to us – but if, in the unlikely event you do have a problem, then we will look after you in terms of your common rights without any question.’ But because today we live in a world where that kind of warranty gets taken for a ride by unscrupulous users and strong, positive perceptions are not built on ‘no warranty’, product warranty has become a marketing tool that seems to get extended with every new product launch. This is especially true for new trucks.

T

he paradox is that the established powerful brands such as Hino, Freightliner, Isuzu, MAN and UD offer these massive warranties when they already have brand ‘confidence’. But it’s the newcomers and those struggling for market share that should guarantee their confidence levels

How high can you jump?

The March 2012 launch of the new generation Freightliner Argosy raised the bar for the truck warranty ‘high-jump’. Detroit Diesel is a Daimler truck group in-house product and they want to push their own product as part of their

PAGE 48

vertical integration philosophy and profitability viewpoint. The Detroit Diesel engine warranty is now listed as 5 years or 800 000 km, whichever comes first for the ‘base’ engine. A ‘base’ engine warranty will exclude components such as injectors and turbochargers but the perception that a 5-year-800 000 km warranty creates is one of enormous product confidence.

A 5-year-800 000 km warranty certainly sets an industry benchmark. Never mind the fine print, perception is reality. However, it only applies to the engine and not the rest of the driveline.

Continued on page 48

Dave Scott is a member of the S.A. Guild of Motoring Journalists, and is a monthly contributor to the press on transport and trucking related subjects. In 2002 and 2003 Dave Scott was the S.A. Guild of Motoring Journalists winner of the category ‘Business Motoring’. As a member of the S.A. Institute of Tribology he takes a keen interest in the application of lubricants to road transport maintenance and the cost of ownership.

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AutoForum - October 2012

At the time of the New Gen Argosy launch, the more popular Cummins diesel engine offered a warranty of 2 years or 400 000 km. Will Cummins make a counter-move to the Detroit Diesel offer? This would have implications for the other Freightliner competitor using Cummins power and who would also like to offer more ‘driveline assurance’.

But when it comes to underwriting a product, it is said that ‘What the large print giveth the small print taketh away’. And this is particularly true of the concept behind such long-term warranties, as they are designed to keep new trucks in franchise dealer service workshops until the warranty expires. The euphemistic expression is ‘service-workshop retention’.

Hino tackles the warranty high-jump

The latest expression with any offer is that T’s & C’s (Terms & Conditions) apply. A typical T & C is that the warranty only works with the use of original equipment manufacturer (OEM) branded lubricant. In a move to appear to protect the engine, the OEM and their dealers are making a little extra on the oil. You had better believe it – use an out-of-spec engine lubricant and the warranty flies out the window. In discussion with various fleets they stick strictly to OEM spec’d lubricant out of ‘fear’ of a warranty breach. It almost comes across that the lube T & C is a threat - big stick marketing!

The August 2012 announcement from Hino SA was that the new warranty on the Hino 700 Series model range is now valid for three years with unlimited kilometres for on-road use and two years with unlimited kilometres when the truck is used for off-road operations. This was previously one year/unlimited kilometres with a power train warranty of 24 months or 300 000 km.

In practice, a three-year warranty in the extraheavy segment will equate to around 600 000 km for a Hino 700 Series. The target for any extra-heavy truck is 850 000 km prior to major engine overhaul, so this warranty is well inside market expectations.

According to Vice President of Hino SA, Dr Casper Kruger: “Our research indicates this is one of the most comprehensive warranties in this segment of the South African truck market. Some of the other brands offer more years on the drive train only, but our three years/unlimited kilometre warranty offers some of the best cover on the entire vehicle.”

The standard warranty for the MAN TGS WW is four years or 600 000 km, whichever comes first. So Hino are equal to the high-bar, but not exceeding it as they would like to believe.

Hino 300 Series medium trucks and 500 Series heavies have moved to two years/ unlimited kilometres. This finally matches the Isuzu warranty for similar GVM class vehicles – now that Hino are jumping as high as Isuzu, will Isuzu Truck SA raise the bar with a new warranty? After all, strategy is about differentiation, isn’t it? Being ‘the same as’ is no place to be perceived in the truck market.

The kicker is the fine-print I have not had time to read the small print in any of these warranties – who indeed has the time to pour over small conditions that tend to remove the spirit of any warranty?

PAGE 50

The same applies to engine coolant. OEMs are ‘hot’ on the use of their own coolant in the correct mixture ratio. Topping up with the wrong coolant removes the extended warranty.

An extended service interval is now part of the warranty package. In many cases this is up to 40 000 km. But note that there is no flexibility on the interval – missing the interval by more than 1 000 km either side of the required kilometre target can negate the warranty.

And then there is that definition of ‘on-highway and off-road’. This is one T & C that can change during a three or four year warranty period, without anyone noticing it until a premature failure occurs.

All these new warranties appear very attractive, but must also reduce the amount available for goodwill-policy gestures. If a warranty is for 600 000 kms and an engine fails at 607 500 kms it’s difficult to find a big pot of goodwill for the extra 7 500 kms – T’s & C’s will apply.

So watch the fine print and change the many bad habits that reside in fleets if these new warranties are to mean anything. Driver training takes on an especially new perspective.

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AutoForum - October 2012

New fuel standards see more HD engine issues in US

A

new US-based JD Power and Associates report has found that technology changes related to revised emissions standards for heavyduty trucks are causing an increase in heavy-duty truck engine problems and a decrease in overall satisfaction with the powertrain.

The 16th edition of the US Heavy-Duty Truck Engine and Transmission Study measures satisfaction with engines and transmissions among primary maintainers of heavy-duty trucks that are one model-year old. Satisfaction is measured based on eight key factors: engine reliability and dependability; engine warranty; acceleration when fully loaded; electronic control module; accessibility to components for service or maintenance; vibration at idle; maintaining speeds on grades; and average fuel economy.

According to the 2012 report, technology designed to reduce emissions and make heavy-duty truck engines compliant with the 2010 EPA regulations (for the US) is resulting in more heavy-duty truck owners experiencing engine problems. The study finds that 46% of owners of heavy-duty trucks that are one model-year old report experiencing some type of enginerelated problem – that is up from 42%

PAGE 52

in 2011. The most commonly reported problems are issues with the electronic control module calibration (cited by 23% of owners), exhaust gas recirculation (EGR) valve (20%), and electronic engine sensors (16%).

In addition, the average number of engine- and fuel-related problems has increased to 81 problems per 100 vehicles (PP100) – up from 71 PP100 last year. The rise in problems has impacted overall engine satisfaction, which declines to 719 index points on a 1 000-point scale in 2012, compared with 739 in 2011.

As Brent Gruber, Director of the Commercial Vehicle Practice at the research house explains: “At the industry level, the new, more complex engines designed to meet EPA regulations are resulting in additional problems and downtime, which also has a financial impact on owners because they’re not making money when their truck is down for service.” He adds, however, that once manufacturers resolve quality issues related to the new technology, customers may expect to see some added benefits from the new engines.

In the on-highway segment, the average reported engine service interval has increased to 22 703 miles (around

36 536 km) in 2012, up from 20 303 (32 674 km) in 2011. Additionally, maintainers of heavy-duty on-highway trucks report a 4% increase in fuel efficiency this year.

Gruber continues: “The new engines are proving to be more fuel efficient and allowing greater up-time between service, so despite initial quality issues, the new technology may offer a greater return on investment in the long run.”

Detroit (formerly known as Detroit Diesel) engines rank highest in customer satisfaction with a score of 753 - a 20-point improvement from 2011- and performs particularly well in the engine reliability and dependability factor. Cummins ranks second at 729 and Caterpillar third at 721.

Overall satisfaction with heavy-duty truck transmissions averages 812 in 2012, down eight points from 2011.

The decline is largely attributed to lower satisfaction with the reliability and dependability of the transmission and drivetrain. This decline in satisfaction comes despite transmission-related quality actually improving to 7 PP100 in 2012, down from 10 PP100 in 2011.

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AutoForum - October 2012

Daytime lights for EU trucks As of 1 November, all new commercial vehicles of 3.5 tons or more in the EU will be required to be fitted with daytime running lights. From 1 November 2014 this regulation will also apply generally to all newly registered models within the European Union.

A

ccording to the Road Traffic Accident Prevention Report (UVB) produced by the German Federal government, studies show that driving with lights on during the day improves the perception of road users. In accordance with EU requirements, daytime

PAGE 54

running lights can only be operated on their own and not together with dipped beam, and must be attached to the vehicle at least 25 centimetres and a maximum of 150 centimetres above the ground.

Vehicles that do not comply with these regulations will not be issued with a certificate at general inspections and this also applies to non-approved retrofitting of daytime driving lights.

AutoForum - October 2012

AutoForum - October 2012

Show Time

SHOW TIME

Automechnika Frankfurt 2012

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- Warwick Robinson

This year’s Frankfurt Automechanika covered over 300 000 square meters of exhibitor space, a new record with over 4500 exhibitors. The German motor manufacturers were highly visible with a strong presence especially from VW group, not only displaying technologies to be found in the current and upcoming vehicle ranges, but also a highlighting of their after sales support and service offerings. Federal Mogul used the fair to introduce their new CEO for Global Aftermarket, Michael Broderick, after splitting responsibilities for OE and Aftermarket within the organisation to allow greater focus on individual market segments.

B

osch was another of the impressive enormous displays that cannot really be called a stand, due to it’s sheer scale. I spent some time perusing some of their latest technologies in the company of Ewald Faulstich and Dereck Knight, two of these new technologies focussed largely on the automation of processes. The IC Perform system is a fully integrated and automated vehicle tester, where all systems are controlled remotely, removing the possibility of operator error – or any influence over the readings. Faulstich explained how important systems like this, will be ongoing, especially in terms of the introduction of mandatory biennial roadworthy checks that are looming for South African vehicle owners.

Brakes, shocks, emissions, and even headlights are all part of a continuous drive through process which is far quicker than a manual system and requires less manpower. Beissbarth also presented their Touchless alignment concept, due for formal launch at the Bologna show next May. All the latest diagnostic tools

were also on display and being demonstrated at the show.

Also demonstrating their automated alignment system was Corghi, with the REMO robotic system. Wheelquip MD Nic Kruger demonstrated the system and explained a number of it’s advantages, including the clip-on component design, which means that should the laser unit need servicing or replacement, it simply bolts off. The company is going through the homologation process of the REMO currently for most major manufacturers. They also showcased their fully automated tyre balancer and the Artiglio Master Code changer, which includes laser based dimension measurement & tool adjustment, the operator virtually just pushes the start button. Corghi has continuously invested in their R&D program throughout the recent turbulent times and according to Danilo Nava, Marketing Director of the company, this is what keeps them at the forefront of the sector. The other big tyre equipment

brands also showed new innovations specifically on the targets used in their 3D alignment systems, with Hunter displaying a clip on system that snaps closed around the actual tyre, and a similar clamp lever version from Snap-on. David Barendse also showed me the latest diagnositic tools at the Snap-on stand.

Another family owned Italian Equipment company is Spanesi. Timothy Molgan of Spanesi explained how they are looking for solutions to make lifts and benches that can be used everyday in a multiple application chassis repair scenario. “The bench concepts are becoming universal tools that can even be used for work on quads, carts and snowmobiles, and are being adapted to

suit specific markets like Japan for instance, where space is at a premium. These solutions mean that body shops have the ability to expand their range of services”.

The South African pavilion featured Newclear pressure testers, and Lawrence Swart expressed his satisfaction with the calibre of international visitors at the fair, adding “Our success at this show is due to Newclear’s ability to compete in the international arena, and our product’s capability to test virtually any make of cylinder head. This is a central point of exposure to a global audience”. It is encouraging to see that SA companies are able to be competitive suppliers into the global parts and equipment basket. I bumped into Local organiser

Philip Otto at the show, who together with his team were promoting next year’s Automechanika in Johannesburg, and he seemed confident the Johannesburg franchise was going to show steady growth over the last edition in 2011.

Overall the show was hugely successful and impressive, but you have to consider that with the growth in the number of exhibitors, the couple of days that visitors have at the show can become daunting. Automechanika have attempted to enhance visitors ability to find the companies and products in a number of ways, including separation of specific focus areas, free Wifi on site and interactive apps to assist in getting through the show.

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SHOWTIME

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AutoForum - OctoberFrankfurt 2012 Automechnika 2012

Aftermarketplace D & V Computerised Universal Tester now available from PSH SA PSH SA, official importers and distributors of the D&V Electronics products, now offer the new JBT-6 from its range of diagnostic equipment.

The JBT-6 computerised universal tester provides quick and accurate testing, diagnostics and printed reports for tests on alternators, starter motors and batteries. This tester is able to test 12, 24 & 32 Volt alternators in manual mode or by part number in automatic mode and with an expanded display of results Computerised in detailed mode as well as Universal Tester testing modern “smart alternators” that communicate with the vehicles computer. The product also comes complete with popular plugs and a universal harness.

The JBT-6 has a built-in digital oscilloscope to detect rectifier, diode and stator condition as well as starter problems. It also measures solenoid contact voltage drop, pull-hold in current and checks for contact chatter and pinion engagement.

Lavatronix range of industrial washing machines now available The Stainless Steel range of Lavatronix washing machines manufactured by Magido are now available through PSH SA, with 6 models in the line-up, from the L25 to the L122. These industrial washing machines use high pressure jets of water and soap at temperatures ranging from 60ºC to 75ºC, which spray in a pattern from the corner as well as above and below to produce the optimum cleaning of components in the rotating basket. The hinged lid, which comes complete with an Auto-Stop function when the lid is opened, in conjunction with the removable basket, make placement and Magido Industrial removal of parts Washing Machine extremely easy.

For more information, contact Harald at 011 704 5196.

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Aftermarketplace AutoForum - October 2012

AutoForum - October 2012

Equipment Africa's new Centurion showroom Equipment Africa, Sean Joubert’s tyre equipment distribution company, is up and running in their Centurion offices. “The workshop has all of our brands ready to demo, and I am confident that we are bringing the right product into the market. Our ranges of Lawrence, Bright, Europa and M&B contain the right mix of technology, durability and of course - price”. The showroom contains a number of the range of Aligners, changers, balancers and related tyre equipment that the company are currently distributing throughout the SADC region. Sean is a well known player in the tyre industry and is aiming to build on the company’s reputation for their products and service delivered over the past 13 years. “I believe that our tyre shops will be looking to invest in equipment that offers the latest technology, but is durable and tough enough for the conditions that our clients operate in, that is where our new leverless changer will be very successful in making the operators job easier, without complex systems and training”.

and more, as well as engine speeds of up to 250 000 rpm, are almost normal.

The Victor Reinz turbocharger mounting kits provide efficient packages for retailers and workshops that meet all the challenges for replacing and installing state-of-the-art turbochargers.

Victor Reinz turbocharger mounting kits are individual, complete and safe.

Sean in Equipment Africa’s new Centurion showroom

Charging into the future Victor Reinz turbocharger mounting kits are the perfect solution for the replacement of turbochargers. Our complete kits contain all the gaskets and replacement parts you need to guarantee efficient and professional results. Safe, fast and cost effective. It is predicted that soon, around 50 per cent of the European cars driven by spark ignition engines will be supercharged by turbochargers.

Increasing fuel costs and the desire for environmentally safer engines are accelerating the widespread use of supercharging. The possibilities of building smaller and lighter supercharged engines, while maintaining maximum power, have been far from exhausted.

The so-called downsizing of vehicles affords enormous development potential.

At the same time, the requirements on the turbocharger are also increasing exhaust temperatures of 1 000°C

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REINZOADD – MoS2 additive for Turbocharger Initial Filling Prior to initial operation the oil bore must be completely filled to prevent the turbocharger from running dry. The fully synthetic high performance lubricant forms a highly durable lubricating film on all frictional and sliding surfaces to reduce friction and wear, with optimal emergency lubrication features and for an extremely long life.

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DIRECTORY LISTING

Aftermarketplace Directory

To advertise your listing in AutoForum After-Marketplace Directory contact us on 011 466 3733 or email: info@AutoForum.co.za

AUTO ELECTRICAL Auto Cosmos - Electrolog

Electronic Parts (Electrical) Catalogue

012 327 6210

Autozone

Aftermarket Electrical Parts & Accessories

0861 122 111

Bosch

Parts, Accessories & Batteries

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

First National Battery

Industrial & Automotive Batteries

011 741 3600

MED Motor Electro Diesel

AutoElectrical Components & Accessories

021 505 4000

Parts Incorporated Africa

Automotive Components & Accessories

011 879 6000

PSH Holland

Alternators & Starter Motors

011 704 5196

Trysome Auto Electrical

Parts, Accessories & Batteries

011 823 5650

Connoisseur Automotive

Air Conditioning Specialists

021 419 7188

Highveld Garage Equipment

Air Conditioning Specialists

012 330 0540

Macs Automotive

Air Conditioning Equipment

011 498 0700

Snap-on Equipment

Diagnostics Equipment

0861 762 766

Aer-O-Cure

Spray Booths, Chassis Straighteners & Welding Equipment

011 444 6454

BSE

Body Shop Equipment

011 452 9688

AIR CONDITIONING

BODY REPAIR EQUIPMENT

CLEANING EQUIPMENT Aer-O-Cure

Pressure Washers & Vacuum Cleaners

011 444 6454

Autozone

Tools & Garage Equipment

0800 200 993

Highveld Garage Equipment

Pressure Washers & Vacuum Cleaners

012 330 0540

Holts Honeywell

Car Care Consumables & Products

011 613 6111

NAPA/Midas Group

Tools & Garage Equipment

011 879 6000

PSH Holland

Parts cleaning Equipment

011 704 5196

Aer-O-Cure

Electronic Chassis Straighteners

011 444 6454

Autozone

Diagnostic Tools & Garage Equipment

0800 200 993

Beissbarth

Wheel Alignment Equipment

011 651 9600

Bosch

Diagnostic Equipment

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

Direct Data

Diagnostic Equipment

DIAGNOSTIC EQUIPMENT

011 493 9985

Equipment Africa

Diagnostic Tools & Garage Equipment

012 653 0364

Highveld Garage Equipment

Engine Analyser & Diagnostic Scanners

012 330 0540

Integrated Marketing

Sales, Service & Repairs to all Equipment

011 974 2202/3

Leaderquip

Wheel Alignment Equipment

011 334 1680

Macs Automotive

Air Conditioning Diagnostic Equipment

011 498 0700

Midas

Diagnostic Tools & Garage Equipment

011 879 6000

PSH Holland

Alternators & Starter Motors Test Benches

011 704 5196

Snap-on Diagnostics

Diagnostics Equipment

086 176 2766

Wheelquip

Wheel Alignment Equipment

021 949 0010

Industrial Interlocking Floors

011 873 1292

Aer-O-Cure

Tools & Garage Equipment

011 444 6454

Autozone

Tools & Garage Equipment

0800 200 993

Beissbarth

Wheel Alignment Equipment

011 651 9600

Bosch

Diagnostic Equipment

011 651 9600

BSE

Tools & Equipment

011 452 9688

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

Direct Data

Diagnostic Equipment

011 493 9985

Equipment Africa

Tools & Garage Equipment

012 653 0364

Highveld Garage Equipment

Tyre & Lifting Equipment & Tools

012 330 0540

Hofmann Megaplan

Complete Range of Garage Equipment

011 472 7279/5954

Holts Honeywell

Car Care Consumables & Products

011 613 6111

Integrated Marketing

Sales, Service & Repairs to all Equipment

011 974 2202/3

Ital Machinery

Brake & Clutch Machinery

011 483 3737

John Bean - Snap-on Equipment

Wheel Service Equipment

086 176 2766

Leaderquip

Tyre & Lifting Equipment & Tools

011 334 1680

Macs Automotive

Air Conditioning Equipment

011 498 0700

Mastercraft

Tools & Garage Equipment

0861 MCINFO

NAPA/Midas Group

Tools & Garage Equipment

011 879 6000

PSH Holland

Alternators & Starter Motors Test Benches

011 704 5196

Snap-on Tools

Tools & Garage Equipment

086 176 2766

Wheelquip

Wheel Service Equipment

021 949 0010

Alert Engine Parts

Distributors of Quality Parts

021 590 8250

Alfa Brake Drums & Discs

Brake Drums & Discs

011 608 0801/3

AUDI Parts

Genuine OE Parts

086 043 4838

Autozone

Aftermarket Parts & Accessories

0861 122 111

Bosch

Parts, Accessories & Batteries

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

Federal Mogul Champion

Aftermarket Parts & Accessories

011 630 3000

First National Battery

Industrial & Automotive Batteries

011 741 3600

Holts Honeywell

Car Care Consumables & Products

011 613 6111

Macs Automotive

Air Conditioning components

011 498 0700

MED Motor Electro Diesel

AutoElectrical Components & Accessories

021 505 4000

Midas

Aftermarket Parts & Accessories

011 879 6000

Nissan SA

Aftermarket Parts & Accessories

080 064 7726

NAPA/Midas Group

Aftermarket Parts & Accessories

011 879 6000

Parts Incorporated Africa

Automotive Components & Accessories

011 879 6000

RAM

Belts & Hoses

011 248 9400

SABAT

Batteries

08600 SABAT

Trysome Auto Electrical

Electrical Parts, Accessories & Batteries

011 823 5650

FLOORING Tuff Floors GARAGE EQUIPMENT & TOOLS

PARTS MANUFACTURERS & DISTRIBUTORS

Turbo Exchange

Aftermarket Parts & Genuine OE Parts

011 402 7085

U D Trucks

Aftermarket Parts & Genuine OE Parts

080 000 8800

Victor Reinz

Aftermarket Parts

011 432 2667

VW Parts

Genuine OE Parts

086 043 4737

Window Distributors

Automotive Glass Distributors

011 397 8910

Auto Cosmos - Electrolog

Electronic Parts (Electrical) Catalogue

012 327 6210

Bosch

Automotive Training Courses

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories, Vehicle service & repair

086 000 3227

MED Motor Electro Diesel

AutoElectrical Training Courses & Catalogue

SERVICES

021 505 4000

Misa

Staffing Association

011 678 6328

Trade Fair Travel

Travel Packages

031 916 1414

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