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July 2013

I N F O R M E D

PAGE 34 IN PARTNERSHIP WITH AUSTRALIAN BODYSHOP NEWS

I N N O V A T I V E

Autopromotec Bologna 2013

The new E-Class INNOVATIONS

A N D

Inside Volvo wins NCAP Innovation Award

Auto wage talk standoff Wear disc warning Launch of Monroe Advanced Driving Academy PAGE 1

July 2013

CONTENTS 18

Cover Stories Auto wage talk standoff

12

The new E-Class

21

Volvo wins NCAP Innovation Award

46

Wear disc warning

54

Autopromotec Bologna 2013

56

Launch of Monroe Advanced Driving Academy

60

Trade Talk

30

Highlights of global and local industry news

04

Thank you to Mercedes-Benz South Africa for our cover photo.

News Forum

48

Auto wage talk standoff

12

Chrysler's recall challenge

14

Fiat wins Best Green Engine 2013

16

Nissan and Eskom in EV project

18

MIWA's master technician course

20

Dreamy new E-Class

21

What's the story with traffic fines?

22

Shorter car lifecycles

24

MIWA launches Right to Repair Campaign

26

SABS towbar test cell upgrade

30

Auto Safety 32

Drive safely this winter

50

BodyShop News Montreux success for IBIS

35

Alignment Systems’ Bejing Academy

36

Editorial Its been a troubling month for South Africans. The ill health of our former president combined with bad news on the petrol price, mining challenges and a low rating on the global competitiveness rankings. But we are a strong nation. We pull together when the going gets tough. And there is always something positive happening in the auto sector to lift our spirits. One such is the very positive impression of the SA representation at the AM Dubai show held recently, as well the outstanding achievements some of our local companies have achieved at Autopromotec and other international events. We hope this issue inspires you and your business to perform at its best. Enjoy the read

EDITOR: CLARE RUTKIEWICZ CONTRIBUTORS: AUSTRALIAN BODYSHOP NEWS DAVE SCOTT ROY COKAYNE Colin Windell Kirsty Chadwick

PRODUCTION: KAZ NEL EMAIL: INFO@AUTOFORUM.CO.ZA Fax: 086 627 1135

Business Forum 56

The bounce of May

40

How gamification can improve the effectiveness of driver safety training

42

Digital strategies

44

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www.AutoForum.co.za I N F O R M E D

Innovations Volvo wins NCAP Innovation Award

46

Audi's wireless parking pilot project

48

Commercial Vehicles Balancing combination pressures

50

Wear disc warning

54

Show Time Autopromotec Bologna 2013

56

Shell Helix driven to extremes at Topgear Festival

59

Launch of Monroe Advanced Driving Academy

60

Auto industry aftermarket congregates in Dubai

62

Aftermarketplace Latest products & directory listing

64

A N D

I N N O V A T I V E

Advertisers Guide Aerocure Alfa AUDI Parts Autocosmos - Electrolog Automotive Equipment International Direct Data Equipment Africa Fed Mogul First National Battery GMSA - AC Delco Highveld Garage Equipment Hoffman Megaplan Ital Machinery JIMS - Johannesburg International Motor Show Keizin Automotive Leaderquip MIDAS MISA Motor Merchandise Pirtek Rema Tip Top Robert Bosch Snapon Trysome Auto Electric Turbo Exchange UD Trucks Victor Reinz VW Parts

Wheelquip Willard Batteries Windscreen Distributors ZF Services South Africa

OBC 13 5 64 52 45 61 23 15 25 16 41 3, 57 7 39 21 9, 43 26 34 17 55 47, IBC 33 31 18 - 19 51 53 28 - 29

49 27 65 11

While reasonable precautions have been taken to ensure the accuracy of the advice and information given to readers, neither the editor, nor the publishers, can accept any responsibility for any damages, injury or loss which arise there from. The opinions expressed by contributors to this magazine are not necessarily shared by the editor or the publishers.

Trade Talk

AutoForum AutoForum-- July July2013 2013

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Caltex rated tops by SA consumers Chevron has announced that its brand Caltex has won the industry leader position in the recent South African Customer Satisfaction Index (Sacsi).

The index is the local arm of an international survey that serves as a national economic indicator of customer satisfaction in the quality of products and services available to consumers.

According to the results, SA customers showed the highest satisfaction (81) with regards to their experience at South Africa’s fuel service stations in comparison to other countries such as Turkey (76), UK (75), USA (73) and South Korea (70), where their fuel industry is measured.

Jaguar is UK's #1

The Jaguar brand has been named the top automotive brand in the UK, that’s according to JD Power and Associates in partnership with UK car buying guide - What Car? The two organisations collated data from their UK-based Vehicle Ownership Satisfaction Survey (VOSS) to name the brand number one for the second time. They also named it the 2013 ‘Star Brand’. Land Rover was one of the most improved brands in sixth place - the survey also saw Land Rover enter the top ten list of manufacturers for the first time.

Jaguar also claimed top spot for its XF model in the Executive Car category. The model is its highest-selling product and has received more than 100 international awards since its launch. The XF was given five-star ratings for performance, service and running costs. Owners commented that they didn’t regret spending a single penny on their Jaguar XF, rating it as ‘excellent’ across all categories.

The Land Rover Discovery was the best performing nameplate for Land Rover, and climbed 29 places as well as being named top of its class for reliability. The Land Rover Freelander also showed improvement, scoring particularly well in terms of ownership experience.

The worst brands Chevrolet faces a second year at rock bottom, after its new (and only) representative, the Spark, with its “‘so-so’ looks and build quality”, failed to better its predecessor, the Matiz.

Chevrolet faces stiff competition, and the brand no longer has value on its side. It will be hoping new models, including its baby SUV, the Trax, will boost its appeal in future surveys.

The study used over 16 000 UK car owners who rated 116 car models from 28 brands.

For a full report on the winners and losers visit the website http://www.whatcar.com/car-news/jd-power-survey-2013/ overall-results/265893.

PAGE 4

Caltex scored 3.4% above the average satisfaction score, ahead of other fuel brands. Chevron believes that this is a significant achievement in a highly-regulated petroleum industry, where competing for retail growth on price alone is not an option. Forecourts are compelled to use their fuel quality, facilities and customer service to build loyalty and drive fuel volumes.

General Manager of Products at Chevron South Africa, Teresa Booth-Oliveira, commented: “Market research has shown that South African motorists are increasingly choosing their service stations for more than just the fuel offer. The service our customers receive and the facilities available at the service station play a critical role in the customer’s overall experience. Although we have been a leader in terms of our premium fuel offer for some time now, we have reinforced our focus on customer service in order to continuously improve and enhance our forecourts according to our customers’ needs.”

The brand believes that its training programmes such as the Siyanqoba “Rate my Service” programme - a six-week training road show aimed at improving customer service – and its alliance with the Fruit & Veg Group, has been instrumental in achieving its customer satisfaction levels.

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Trade Talk

AutoForum AutoForum-- July July2013 2013

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Toyota is most valuable brand

Carleo joins Leaderquip’s growing range

In the BrandZ Top 100 Most Valuable Global Brands 2013 published recently, Toyota has reclaimed the top spot as the most valuable automotive brand. The automaker’s brand value increased by 12% to $24.5 billion.

Continuing on their latest successes, the team at Leaderquip are pushing even harder to keep their range of products expanding - with Carleo lifts now part of the sizable stable.

“We were introduced to this brand through our distribution partners” explained Jan Labushagne. “Immediately we recognised their ability to deliver the European quality customers need, at developing country pricing. A prerequisite for us is the ability of a supplier to deliver not only a quality product, but to deliver that quality consistently”.

BrandZ is the world’s largest brand equity database.

Continually updated, it contains data on brands gathered from interviews in up to 400 studies around the world.

Participants evaluate brands in a competitive context from a category they shop in.

In the eight years since the BrandZ report was first published in 2006, Toyota has been crowned brand value leader in the automotive sector six times, and second on two separate occasions.

According to the report, although automotive sales improved in some regions, they remained below pre-recession levels in others, adversely impacting overall brand values. In contrast, global sales for Toyota in 2012 increased by 22.6% to 9.75 million units - which positively contributed towards the company’s brand valuation in this year’s report.

BrandZ also suggests that brand value developments in the sector were shaped, in part, by the growth of customer affinity towards hybrid vehicles.

The carmaker pioneered the world’s first mass produced full hybrid vehicle in 1997 – the Prius – and since that time sales of Toyota and Lexus hybrid models have exceeded 5 million globally.

Lexus retains its 10th position in the Top 10 list for the most valuable automotive brands with a brand value of $3.5 billion (£2.3 billion).

The BrandZ Top 100 Most Valuable Global Brands report, is commissioned by WPP and conducted by Millward Brown Optimor. It surveys some two million consumers in over 30 countries.

PAGE 6

According to Labushagne, this Taiwanese-owned family business covers all the bases for their stringent requirements. Machine designs offer maximised space utilisation of up to 25% savings, attention to detail as fine as pre-paint sandblasting of surfaces and a fully automated production line to guarantee consistent production levels. “Leaderquip is known for carrying industry-leading brands, and Carleo is another offering that we can confidently take to market to satisfy our customers’ demands.” Contact Leaderquip for details or visit www.carleo.com.tw or www.autoforum.co.za for links to videos etc.

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Trade Talk

AutoForum AutoForum-- July July2013 2013

Pinstamotive - Pinterest for car dealers It had to happen. Now car dealers can also have fun pinning away – and inform their customers of what stock they are holding at the same time. Pinstamotive lets dealers organise and share their entire automotive inventory, while advertising their specials, rebates, featured cars and more for their customers and targeting regions.

Award for eToll system It’s hated by most South Africans, even though it has not officially started collecting tolls, and has been the object of massive outcry and the topic of numerous court battles, but apparently somebody out there thinks it’s great.

The South African National Road Agency Limited (SANRAL) announced in June that it has received a technology award for its Open Road Tolling Project – the much debated e-tolling system.

It was selected by The International Bridge, Tunnel and Turnpike Association (IBTTA) for the 2013 Toll Excellence Award for Technology - one of the four categories that saw members from 26 countries submit entries for.

PAGE 8

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It also allows for browsing of pinboards created by other users - making customers’ lives easier as they find out about new car models, arrivals, market tendencies and more. According to the site’s creators, it also means dealers are able to compete head to head letting users know about their competitive prices, financial options, trade-ins, service, parts and latest news. Visit the site www.pinstamotive.com

According to CEO, Nazir Alli, the award underlined the excellence of the work the agency was doing on the national roads of South Africa, in particular the inter-operability of the e-toll system on the Gauteng Freeway Improvement Project.

Executive Director and CEO of IBTTA, Patrick Jones, commented: “The awards play an important role in highlighting new ideas and emerging practices throughout the international tolling industry.”

The winners will receive their awards on 23 September during IBTTA’s Annual Meeting and Exhibition in Vancouver, British Columbia, in Canada.

Perhaps this one should just be filed under “Ridiculous PR”.

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Trade Talk

AutoForum AutoForum-- July July2013 2013

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Reinzosil takes on the heat When put to the test, Reinzosil proved its resistance under a wide range of temperatures in biogas motor oil. Reinzosil is a fast-curing silicon sealant for sealing flat joints with sealing gaps – without having to disassemble components. The sealant is extremely stable, even at high temperatures.

Following two weeks of vigorous exposure to temperatures of 120°C, the compound exhibited no visual changes such as swelling, discoloration or other damage.

The measurement values for the technical material properties remained within a good tolerance range in all trials in the tensile testing machine.

“The positive test result for biogas motor oil gives our customers certainty,” a fact that Product Manager Christian Katzer is happy to note. “The result once again underlines the versatility of Reinzosil.”

Dana, in the aftermarket arena, is powered by recognised brands such as Dana®, Spicer®, Victor Reinz®, Glaser®, GWB®, Thompson®, TruCool®, SVL® and Transejes®.

Dana delivers a broad range of aftermarket solutions – including genuine, all makes, and value lines – servicing passenger, commercial, and off-highway vehicles across the globe.

Leveraged by a global network of 13 distribution centres, Dana’s dedicated aftermarket team provides technical service, customer support, high fill rates, and on-time delivery to customers around the globe.

Detailed information on Reinzosil can be found at www. victorreinz.com.

There is no stopping Safeline Safeline Brake Pads set the benchmark for automotive braking systems in South Africa when they were recently awarded the prestigious SABS certification. This has significant impact on the automotive aftermarket parts and accessories industry as Safeline Brake Pads is the only brake pad manufacturer in the country to be SABS approved.

The SABS gave Safeline Brake Pads its stamp of approval after conducting strict product tests to comply with the South African National Standards as well as a visit to the manufacturing facility to assess the quality assurance systems.

“We are very proud of this achievement, which attests to our dedication to ensuring our brake pads are the safest on South Africa’s roads. Our commitment to stringent manufacturing processes is now further validated and we will continue to develop our brake pads to preserve the high standards motorists can depend on,” said G.U.D. Holdings CEO Red Shuttleworth.

Safeline Brake Pads is determined to maintain its reputation as the safest brake pads and achieve this by not only being SABS certified, but by constantly testing and developing brake pad solutions for the various vehicle markets it supplies.

Safeline tested their products against three major competitors in an AMS Brake Fade Test that determined the average stopping distance of a vehicle using repeated stops. The AMS Brake Fade Test is an industry standard that is specified by original equipment manufacturers such as General Motors, Toyota, and VW etc., which determines the braking abilities of the brake pad.

Safeline Brake Pads showed outstanding results with the difference between the shortest stop and the longest stop being 9 m. On Safeline’s longest stop of 51 m, vehicles fitted with competitor brake pads were still travelling up to 60 km/h.

PAGE 10

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AutoForum - July 2013

The latest global news

Auto wage talk standoff

- Roy Cokayne

The export performance of the automotive component manufacturing industry deteriorated last year, declining by 5% or R1.95bn, to R36.87bn from R38.82bn in 2011.

T

ough negotiations are looming in the motor sector over new collective wage agreements, with the National Union of Metalworkers of South Africa (Numsa) declaring a dispute as early as the second round of negotiations with the Motor Industry Bargaining Council (Mibco).

Jakkie Olivier, CE designate of the RMI and Chief Negotiator for the industry, said the second sessions of negotiations with Numsa commenced early in June and Numsa had declared a dispute on June 14.

Olivier said there was a “really wide divide” between the two parties and the situation was of concern from an employer perspective, because the demands were unrealistic and unreasonable.

He said these ranged from 100% wage increases at the lower grades for lower paid workers, to above 20% increases for the higher grades.

Olivier said the employers had tabled a consumer price index (CPI) related wage increase offer of 5.9% for the industry and 5% for the component manufacturing industry. He said it had also appealed to Numsa to modify its demands to “more realistic settlement areas”.

Mphumzi Maqungo, Numsa’s National Treasurer, said its demands included an industry minimum wage of at least R6 000 a month for first-time employees and a R30 an hour increase for workers currently earning more than R6 000 a month.

Numsa was also demanding a 100% transport allowance for workers who finished work after

PAGE 12

Roy Cokayne is a senior financial reporter for Business Report.

6pm, the banning of labour brokers and a one-year agreement.

Maqungo said employers had requested a motivation for the union’s demands and Numsa wanted the same from employers. He said Numsa would now report back to its members and “take it from there”.

Olivier added that employers were concerned about the impact of the negotiations and any settlement on the industry and the economy from a macro economic perspective. He believed these sort of demands were not affordable nor sustainable, because it would seriously erode the viability of the industry as well as job retention and creation.

Olivier added that the industry had for the last few years entered into multiyear agreements, with the three-year agreements creating much needed peace and stability in the industry.

But he said Numsa’s demands included a demand for a one-year agreement to expire at the end of June.

Olivier continued the industry could not afford to go through wage negotiations each year, particularly in the context of the current labour relations environment. The change to the expiry date of the agreement is to align the industry with similar agreements with which Numsa is involved in the auto manufacturing and tyre sectors.

Olivier believed it would mean it was a nine-month agreement and have an impact over and above the wage demands Numsa had placed on the table.

Maqungo confirmed Numsa was demanding a 20% across-the-board wage increase for motor manufacturing workers, a one-year agreement and a R3.20 an hour increase for team leaders. This was to correct wage rate anomalies in the industry following the unilateral decision by Toyota SA to grant its team leaders a R3.20 an hour increase in 2010.

Thapelo Molapo, Ameo’s Chairman and Chief Negotiator for the Automobile Manufacturers Employee Organisation (Ameo) was unavailable for comment.

Maqungo said Ameo was demanding a five-year agreement, inflation linked wage increases and the revoking of clauses in the existing agreement related to double pay for Sunday work.

The first round of negotiations with Ameo took place at the end of May, with further negotiations planned for last month.

“Numsa has got an approach and it’s going to be tough negotiations. Both parties need to be objective and apply their minds because if no agreement is reached, workers will have no choice but to go to the streets,” he said.

The existing three-year agreement, which resulted in a 10% increase in the first year and a 9% increase in the second and third, expired last month.

It was struck in 2010 – following an eight-day strike, resulting in the loss of production of about 17 000 vehicles and R64 million in wages and benefits.

AutoForum - July 2013

NEWS FORUM

Chrysler's recall challenge

N

HTSA (the US’ National Highway Traffic Safety Administration) recently issued a recall request letter to the Chrysler Group, proposing that it recall the Jeep Grand Cherokee in model years 1993 to 2004 and the Jeep Liberty in model years 2002 to 2007. The total is an estimated 2.7 million vehicles.

The recall request follows the safety organisation’s findings that there are possible safety problems associated with the vehicles’ fuel systems – but Chrysler declined to follow the recommendation.

In a statement issued to the media in early June, the Chrysler Group said it “has been working and sharing data with the Agency on this issue since September 2010. The company does not agree with NHTSA’s conclusions and does not intend to recall the vehicles cited in the investigation. The subject vehicles are safe and are not defective.”

It continued: “We believe NHTSA’s initial conclusions are based on an incomplete analysis of the underlying data, and we are committed to continue working with the Agency to resolve

PAGE 14

this disagreement.”

The automaker said it believed that the vehicles met and exceeded all applicable requirements of the Federal Motor Vehicle Safety Standards, including FMVSS 301, pertaining to fuel-system integrity. “Our analysis shows the incidents, which are the focus of this request, occur less than once for every million years of vehicle operation. This rate is similar to comparable vehicles produced and sold during the time in question.”

The standoff between the two organisations continued through the month until late June, when talks between outgoing Transportation Secretary Ray LaHood and Chrysler CEO Sergio Marchionne saw the agency compromise.

Chrysler is now allowed to limit the recall to about 1.5 million vehicles.

The agreement has left a number of vehicle owners confused about how safe their cars indeed are, but Chrysler argues that the no longer recalled models have a different design and are as safe as comparable models from other automakers.

PAGE 15

NEWS FORUM

AutoForum - July 2013

Fiat wins Best Green Engine 2013 Fiat’s TwinAir Turbo bi-fuel methane-powered engine has received the ‘Best Green Engine of the Year 2013’ title – part of the ‘International Engine of the Year Awards’ - which took place at the ‘Engine Expo 2013’ event, in Stuttgart, Germany.

T

he 15th edition of the international contest saw a 76 member jury of journalists and industry experts from 36 different countries vote for their top pick. They described Fiat’s entry as a cutting-edge engine designed to combine excellent performance levels with financial and environmental sustainability.

The winning two-cylinder engine launched in 2012 in the Fiat Panda, and boasts the environmental benefits

PAGE 16

of methane fuel supply with the power of Turbo TwinAir technology. It features maximum power of 59 kW (80 HP) at 5 500 r/min and a maximum torque of 140 Nm at just 2 500 r/min – while still ensuring reduced fuel consumption and emission levels.

Compared to the standard petrol version, the TwinAir bi-fuel includes specific fuel system components, including the intake manifold, injectors, electronic engine control system and valve seats

with specific geometry made of lowwear material.

It’s not the first accolade for the TwinAir engine. It has already claimed four titles at the ‘International Engine of the Year Awards 2011’ - one for its displacement category (under 1 000 cm3), ‘Best New Engine 2011’, ‘Best Green Engine 2011’ and the ‘International Engine of the Year 2011’ award.

AutoForum - July 2013

NEWS FORUM

Nissan and Eskom in EV project

N

issan recently announced that it will be collaborating with Eskom in a unique three-year research project that will include testing the Nissan LEAF, Nissan’s flagship electric vehicle.

The move comes ahead of the automaker’s launch of the LEAF into SA later this year, and follows a pilot programme to promote public awareness with the Department of Environmental Affairs (DEA), and another with the Technology Innovation Agency (TIA) with a view to creating a commercially viable infrastructure for the use of electric vehicles.

doing EV research for several years with the intention of understanding the impact of EVs on our grid and we also want to understand usage patterns and charging characteristics of the cars themselves in order to design grid solutions and tariffs for e-mobility.”

He added that Eskom is intent upon finding technology options suitable for implementation within the energy body, and thanked Avis Fleet Services for their role.

Kleynhans acknowledged that a full-on launch of EVs, including the LEAF, in the South African market is subject to finalisation of government legislation, but he reiterated Nissan’s intent to launch the vehicle for sale before the year-end.

“We are collaborating with all concerned in the e-mobility programme by providing our hands-on experience with EVs and the infrastructure required,” said Kleynhans.

Eskom is intent upon finding technology options suitable for implementation within the energy body

Barry MacColl, Eskom’s General Manager, Research, Testing and Development commented: “Eskom has been

PAGE 18

MacColl said that while South Africa uses fossil-based fuels for many of its energy processes, a new approach was in the sights of all concerned. “E-mobility is a way of moving people around in a more effective and cleaner fashion which is critical for the economy.”

The award-winning Nissan LEAF is the world’s first viable, mass market electric vehicle and has already been rolled out in Japan, the US and Europe.

With over 60 000 LEAFs sold globally to date, Kleynhans added that Nissan would be bringing its knowledge of best practices and benchmarking information to support the overall objectives of the programme.

PAGE 19

NEWS FORUM

AutoForum - July 2013

MIWA's master technician course

W

e have often written about how the global recession and resulting economic uncertainty has seen consumer spending slump, with more people keeping their cars for longer - and how this has impacted positively on the aftermarket sector.

According to the Motor Workshop Industry Association (MIWA), this change in climate now means that the necessity to upskill staff is more important than ever. That’s because, as vehicles have become increasingly more complex, mechanics need to be service engineers, with the ability to operate at complex, technical levels.

As Les McMaster, Chairman of MIWA explains: “We believe auto workshop owners will need to shift their focus from merely retaining customers, to offering a multi-skilled expert that can advise on and service vehicles across the board.”

PAGE 20

In order to remain competitive against the OEM dealers, the aftermarket auto shops have to depend on technical manuals, manufacturers’ service information, even the Internet for updated technical specs and fault identification because of the variety of models they have to service.

He continues: “Until recently, there has been no further training available in South Africa for the generic mechanic once he has qualified, unless of course he has had OEM specific training.”

MIWA contends that while diagnostic equipment assists to a certain extent, it can only do so much. For this reason, the organisation approached American training company, Delmar, to host its ground-breaking automotive technician training programme in South Africa.

The programme was required to satisfy two major criteria - a list of 13 aspects

that would cover technical know-how on a vehicle from bumper to bumper; and course material that included the latest model cars, but was not brand specific. Delmar’s Master Technician course, MIWA says, more than satisfied these criteria.

The course involves a whole new level of mechanical and electronic car knowledge and features online pre-and postassessments, as well as skill-based CD/ DVD training courses, reference books and hands-on exercise annuals.

“The skills shortage we are facing in South Africa is real. This programme aims to address this shortage in the motor industry. If the value of a good mechanic is based on the extent of his limited basic skills and knowledge, then the value of a Master Technician will be priceless,” concludes McMaster.

Dreamy new E-Class Mercedes-Benz recently launched its revamped E-Class family, which includes the Coupé, Cabriolet, Estate and Sedan models.

Selvin Govender, Divisional Manager, Mercedes-Benz Cars, Marketing explains: “Three words sum up both the E-Class Coupé and the four-seater Cabriolet model: captivating, athletic, passionate. It is especially satisfying that the two vehicles also incorporate the most intelligent technology currently available. This makes them both true dream cars.”

The automaker explains that the Coupé and Cabriolet’s new look is mainly the result of a redesigned front end with new headlamps comprising all functional elements behind a single headlamp lens; new front bumpers with large air intakes and wing-design chrome detailing; new tail light units, whose LED

fibre-optic cables echo the styling cues of the front headlamps; and a broad-looking rear bumper in “wing design” with chrome-look trim.

Along with numerous interior upgrades and creature comforts, the models also boast “Mercedes-Benz Intelligent Drive”.The latter includes state-of-theart sensors such as a Stereo MultiPurpose Camera in the vicinity of the rear-view mirror; Collision Prevention Assist, a radar-based proximity and collision warning system with adaptive Brake Assist; and Attention Assist, which warns of inattentiveness and drowsiness across a wider speed range.

There are also a number of optional assistance systems available.

The BlueDIRECT four-cylinder petrol engine with spray-guided direct injection, is a new feature that Merc is extremely

proud of. Based on the same groundbreaking technologies used in the latest generation of six- and eight-cylinder engines, its technology package includes fast-acting piezo injectors for multiple injection, fast multi-spark ignition, turbocharging, fully variable camshaft adjustment on the inlet and exhaust side, as well as a regulated oil pump.

The automaker says that the BlueDIRECT four-cylinder engine is the world’s first use of the stratified lean-burn process in combination with exhaustgas turbocharging and external highpressure exhaust gas recirculation.

As a result, both Coupé and Cabriolet achieve outstanding emission and fuel consumption figures.

PAGE 21

NEWS FORUM

AutoForum - July 2013

What's the story with traffic fines?

T

he AA of SA released a statement to the media in order to clarify the issue of traffic fines and the new RTIA system.

This follows an article that appeared in The Star newspaper 21 May that stated “Joburg motorists won’t be prosecuted for any offence since 22 December, 2012, and every fine issued since then can be torn up and thrown into the waste-paper bin”. The organisation points out that this is not entirely accurate.

“It is correct that if you have received a fine via ordinary mail it is not legal and then unenforceable, but it is important to note that you cannot simply tear it up and throw it away. Only traffic fines issued via registered mail are legal but even the illegal fines remain on the

PAGE 22

Johannesburg Metro Police Department (JMPD) system.

stopped at a road block the JMPD can still harass you into paying these fines.

The only way to remove these fines altogether is to fill in an AARTO 08 form.

This form can be filled in on the AARTO website and submitted online in the event of a dispute over the legitimacy of the fine. The driver has sixty four (64) days from the date of offense to submit this form. In this case the cause for discrepancy is the illegal manner in which the fine was issued i.e. via ordinary mail.

It is important to note that the onus is on each motorist to establish whether or not they have outstanding fines. There are various websites that make this process simple and easy. These include Payfine.co.za, Viewfines.net and Myfine. co.za, to name a few. Unfortunately there are some limitations with this. Not all municipalities subscribe to these portals and not all motorists have access.

Although you cannot legally be arrested for these fines because they are illegal, without submitting the AARTO 08 form and clearing the fine, it can still have a knock on effect when reapplying for your driver’s licence or renewing your car licence as these cannot be issued with outstanding fines against your name. It also means that if you are

At this stage, in terms of the Prescription Act, the Act does not place a prescription period on debts to government (national or local), meaning there is no expiry date for your traffic fines. It is best to take responsibility for your actions on the road and avoid this headache altogether by simply obeying the rules of the road.”

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AutoForum - July 2013

NEWS FORUM

1980

2010

Shorter car lifecycles

A

nalysis of new car model introductions over the past three decades

by UK-based automotive market research company CAP has revealed that current new vehicles offer a dramatically shorter ‘shelf-life’ than ever before.

The company says that while motorists benefit from ever more rapid advances in car quality, they pay a heavy price in increased depreciation as models go out of style quicker than they did 30 years ago.

Known in the industry as ‘lifecycle’, the period between replacement model introductions or significant ‘facelifts’ has shrunk from around 10 years in the 1970s and 80s to around 3-4 years today.

CAP New Car Expert David Saville explains: “As Ford roll out their latest generation Fiesta – and Volkswagen bring out their latest Golf –you can’t help feeling like it’s only 2 minutes since the previous generation was introduced in each case.”

“The outgoing Fiesta was produced between October 2008 and October 2012 and the previous Golf ran from November 2009 until November 2012.

PAGE 24

“Looking back into history the first generation Fiesta was introduced in 1976 and ran until 1983. The Golf was introduced in 1974 and remained substantially unchanged until 1983.”

He attributes much of the impetus behind shortening lifecycles to the influence of Far Eastern manufacturers, who adopted a policy of refreshing their offerings more rapidly than the competition, as they worked hard to rapidly crack European markets.

Another major influence is ever tougher emissions standards, with manufacturers constantly working to meet rapidly changing European rules.

“Another significant aspect of shorter model lifecycles is the ease with which the look of a car can be changed, using modern automotive design techniques compared with 30 or 40 years ago. Now that computers are at the forefront of vehicle design and large areas of the front and rear of the car are manufactured from easily moulded plastics, it is simply easier to make significant cosmetic changes than it used to be.

With every manufacturer wanting to get ahead of its rivals, there is now never a

time when the next version of a model isn’t on the drawing board.”

“On the face of it, the new car consumer really benefits by always having a choice of bang up-to-date models to choose from. But this can also have a negative effect because most buyers have a car that they need to dispose of when they come back into the market. If their existing model isn’t the latest offering from that manufacturer, what the industry calls ‘lifecycle depreciation’ kicks in and makes their car less attractive as a private sale or a trade-in.”

“CAP analysis consistently shows that greater depreciation is a particular issue for manufacturers who have adopted model lifecycles below the standard 3 to 4 year ownership pattern.”

“In fact CAP have seen that certain manufacturers, who have a history of dramatically changing their models over a relatively short period, have begun to take a step back and tone down visual changes so as not to damage the previous generation model’s second hand values quickly.”

QUALITY AUTOMOTIVE PARTS

NEWS FORUM

AutoForum - July 2013

MIWA launches Right to Repair Campaign

T

he Motor Industry Workshop Association, (MIWA), has announced that it has officially launched its Right to Repair Campaign, following in the footsteps of numerous motor industry bodies across the globe.

The organisation represents 2 200 independent SA aftermarket dealers, and its Chairman, Les McMaster, believes that South African legislature needs to follow the international Right to Repair trend which promotes South Africa’s existing consumer and competition laws.

The campaign allows consumers to select where their vehicles are serviced, maintained and repaired at competitive prices in the workshop of their choice.

McMaster commented: “There is a need for a fair and competitive regulatory environment that enables freedom of choice for the consumers and that gives aftermarket Small Medium Enterprises a chance to stay in business.” He continues that MIWA representatives have been garnering information over the last few months from countries in Europe and the UK as well as Australia where the Right to Repair Campaigns have been successfully implemented and, in some countries, legislated.

The campaign launch marks the start of a six-month planning and submission phase based on a European plan with the ultimate outcome to change legislation in favour of the aims of the Campaign.

PAGE 26

“Along with the aim to give motorists the right of choice regarding the aftermarket care of their vehicles, the campaign aims to protect the rights of the independent operators to maintain, service and repair modern vehicles equipped with multiple electronic control units managed by complex software and multiplex networks.”

The campaign also commits to safeguard independent aftermarket operators’ right to exist, serve and grow.

“Only strong, entrepreneurial competition will result in advantageous pricing for consumers and ensure that local businesses can continue to provide quality service in the neighbourhoods they serve and support,” he says.

The campaign has already been so successful in certain of the countries that have run it, that it has lead to the enactment of legislation which dictates that Original Equipment Manufacturers (OEMs) are required to provide the same information to the independent aftermarket dealers as they already provide to their franchise dealers. Certain Right to Repair legislation also codifies the consumers’ right to choose its preferred dealer, without fear of losing their warranty.

“Access to information is increasingly important in an era of technological advancements. Not having access to certain information has allowed OEMs to monopolise the automotive industry by

Les McMaster

refusing to provide the requisite codes for security systems, diagnostic systems and telematics systems, but to name a few, to independent aftermarket dealers.

Where the required codes are not available, the independent aftermarket dealers are precluded from repairing those vehicles which leaves the consumer with the franchise dealers as their only alternative.”

“Both the lack of access to information and the stringent framework surrounding warranty, maintenance and service plans, minimises, if not destroys, the consumers right to choose and places OEMs and their franchise dealers with the exclusive control of that segment of the market. We at MIWA believe this imbalance needs to be addressed in South Africa as it has in other parts of the world, and we will be championing the cause.”

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NEWS FORUM

AutoForum - July 2013

SABS towbar test cell upgrade

T

he South African Bureau of Standards (SABS) in Pretoria is about to undergo a R718 000 upgrade and refurbishment of its towbar test cell. It’s news that has been welcomed by the auto industry, especially Mark Gutridge, Managing Director of Thule Towing Systems SA, who believes it will pave the way for consumers to easily ascertain whether they’re buying a towbar that meets the required standards of strength and safety.

While compulsory specification VC 8065 - the SA towbar standard to which all brands must comply - has been in place since 2002, there have been numerous issues with testing products. SABS is mandated to test and verify whether products comply with national standards - including those that are made compulsory through the National Regulator for Compulsory Specifications Act (NRCS Act 5 of 2008). However, the ongoing issues with running the test facility, both from a staff and equipment perspective, has made it virtually impossible for the NRCS to enforce its own standard.

As Gutridge explains: “The changes at the Bureau is a step in the right direction, and will enable them to put aftermarket towbars through the standard

PAGE 30

two-million cycle test at a specified frequency, which is an adequate measure of a towbar’s design, engineering, and manufacturing integrity. The NRCS has certainly taken the lead in moving the process forward, and all credit to them. Savvy customers will now be able to ask retailers whether the towbar model they intend purchasing complies, and even ask to see a certificate which confirms this.”

Constant Pretorius, Manager: Automotive Testing, has been instrumental in getting the towbar testing up to speed at SABS. He believes that with the capital investment that has been made, they’ll be able to work their way through a backlog, and rapidly take control of the situation to ensure standards are met.

Manufacturers and importers will pay a levy of R2.50 per towbar, enabling the NRCS to meet its mandate of regulating the industry and enforcing the standards, though products that are homologated for a new vehicle and fitted on the production line (such as the Pietermaritzburg-made Thule ‘bar for the Ford Ranger) are exempt. Local manufacturers - which Gutridge believes number in the region of 30 entities of

various sizes - will have until the end of June to apply for a Certificate of Authority from the NCRS. Failure to comply with legislation can result in sanction. As Duncan Mutengwe, Manager Light Vehicles Inspection and Homologation at the NCRS Automotive Division explains: “We ultimately have the power to prevent a company from selling a non-compliant product, and can go so far as to destroy existing stock or send imported products back to their country of origin.”

“Despite its age and the fact that it lags some way behind the European ECE R55 standard to which all Thule towing devices comply, the local standard governing towbars as defined by SABS 1505 is all that prevents the industry from degenerating into anarchy,” concludes Gutridge. “A desire from the authorities to ensure locally-sold products comply is an indication of how important consumer rights have become in this country. Not only that, but when a towbar does fail, it is invariably those motorists following behind the rig who become the victims of someone else’s cavalier approach to safety, so these recent developments are long overdue.”

PAGE 31

Auto Safety

AutoForum - July 2013

INNOVATIONS

AutoForum - July 2013

The latest automotive safety

Drive safely this winter

W

hile for most South Africans, winter driving is not much different to summer driving – apart from the setting on their aircon – for certain drivers, ice and snow are real concerns. And driving under such dangerous conditions sometimes comes without warning, as many drivers on the N3 to Durban found in 2012.

AUTO SAFETY

As Joe du Plooy, Marketing Executive of Tiger Wheel & Tyre, explains: “Unlike countries that experience severe winters, we don’t need ‘winter tyres’ – tyres with a high silica rubber compound and special tread pattern, that perform

PAGE 32

optimally in conditions of 7°C and below, in ice, rain or snow.”

“We are blessed with moderate winters, but on the rare occasion when it does snow or the roads become iced over, we don’t have the experience or skill needed to drive safely under these conditions. At the very least, South African motorists should be mentally prepared for the possibility of adverse winter conditions and have a game plan for driving on ice or snow.”

The company has some tips to keep in mind for just such situations:

WHEEL SERVICE EQUIPMENT

1. Drive very slowly - it is the best answer when driving in snowy conditions. Accept that you won’t be getting anywhere fast and drive as slowly as you are able to without losing momentum. If you do lose momentum, it will take greater effort for your car to regain it and greater skill not to slide the vehicle in the process.

  � � �

2. Drive in a lower gear - to improve traction and don’t speed up for hills - doing so will set your wheels spinning in the snow or on ice.

4. If your vehicle slides on the ice or snow, don’t overcorrect by steering in the opposite direction to the slide, this will put your vehicle in a spin. Should your rear wheels slide to the left, steer to the left until you regain traction, before gently and slowly correcting the steering in the direction you want to go.

5. Even if ice or snow don’t make the forecast this winter, keep you tyres inflated to the correct pressure and make sure they have at least the 1 mm minimum legal tread depth.

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PAGE 33

3. Keep at least three times your usual following distance to allow sufficient distance for braking. When you brake, do it gently and release the brake if your wheels start spinning. Then, if your car doesn’t have ABS, gently pump or tap the brake to slow the car down.

With ABS brakes you should apply gentle but firm and constant pressure; you’ll feel a light shuddering that is perfectly normal.

AutoForum - July 2013

Body repair insight

Contents

In association with BodyShop News Asia and Australian BodyShop News

PAGE 34

35

Montreux success for IBIS

36

Alignment Systems’ Bejing Academy

Montreux success for IBIS IBIS 2013 saw 380 of the world’s most influential accident repair industry professionals, representing 35 countries, descend on Montreux, Switzerland to do business, share knowledge and network. he theme for this year’s International Bodyshop Industry Symposium (IBIS) was - Future business models: strategies for success, and offered a truly diverse range of sessions.

Delegates heard leadership and employee engagement ideas from Paul Gange, President/COO of Fix Auto US in his session – Getting the best out entrepreneurs.

Gange spoke of inspiring change using a ‘relate, reframe and repeat’ leadership style. “Those employees who are engaged will drive the strategy forward and those who have already quit, will quit,” said Gange.

Following lunch, a live link-up to the US to speak with Solera’s founder, Chairman and CEO, Tony Aquila was set up. Solera told delegates: “We are seeing the BRIC markets move from emerging to evolving. Brazil is showing an incredible immunity to the global economic crisis and continues to grow at a fast pace.”

A jaw-dropping insight was given on the Chinese market by Xiaolong Peng, General Manager of Longco and Karen Fiest, President of KerenOr Consultants. The session highlighted the complexity of the Chinese auto repair market which is government regulated and based on a class system. “Even so, there are many street repair shops which often repair and paint a vehicle in the street,” said Peng.

He continued: “Networks will become more popular in the future – insurers are asking for it.”

Marco Senger, Project Manager of BVdP Germany used a collapsing road sign prop in his session focused on the German market.

“Too much pressure on the body shop,” said Senger, “will cause the relationship between insurer, customer and body shop to collapse.

Cooperation is much better business than conflict.”

Reflecting on IBIS 2013, bodyshop CEO, Shelley Parsons said: “IBIS 2013 has proved another great success and I would like to express my genuine gratitude to all who made it possible. A special thank you has to go to our official partners who make an event such as IBIS possible.”

The symposium also included presentations from: Frank Borgmann, Business Manager Europe vehicle repair and maintenance, Henkel Germany; Doug Brown, Chief Adoption and Innovation Officer, Fusion Experience; Brock Bulbuck, President and CEO, Boyd Group Income Fund; Chris Denison, Founder, Ingenin; Rene Lang, Vice President Sales Management Distribution Europe, BASF Coatings; Nina Nyman, Global Marketing Manager, Mirka Finland; Aidan Quinn, Head of claims process and strategy, Bristol West Insurance; Richard Steer, Managing Director, JCA Coatings; Craig Summers, Acting Head of motor claims, Suncorp Group, and Terese Wood, Executive General Manager, personal insurance claims, Suncorp Group.

IBIS 2014 takes place in Barcelona in May 2014.

BODYSHOP

T

PAGE 35

AutoForum - July 2013

Last month Alignment Systems celebrated the grand opening of its largest training centre in Beijing. A large inaugural party was held with more than 150 people in attendance including dignitaries, senior industry executives and members of the local press. BodyShop News’ publisher, Michel Malik was privileged to have received an invitation.

The Team.

PAGE 36

I

t was one of those unique Beijing mornings, where the smog was ultra high and the traffic commensurate with the visibility. But as we arrived at the new facility, the sun started to burn up the pollution and shine a bit of warmth on the congregation.

A delegate from the Swedish Embassy was on hand to assist Alignment Systems AB CEO John Nordström and Car-OLiner’s CEO for Greater China Jan Roos in the formalities. Representatives from CarO-Liner AB and Alignment Systems AB were also present for the opening of the 3000 square metre facility and to wish the 10 trainers good luck in their new ‘home’.

In his opening speech CEO John Nordström said: “We have continuously grown during the last few years, doubling in size; APAC (Asia Pacific) three folding and China four folding their revenues.

Looking at the industry as a whole, it is a mature industry with limited growth and our growth has greatly surpassed the industry average, which is a fantastic achievement and largely thanks to you Jan, Gary and the whole Alignment Systems team in China as well as our business partners.”

Car-O-Liner and Josam Academy in Beijing is now joined together under the global brand name Alignment Academy.

Jan Roos told ABN that the new Academy in Beijing will not only be the company’s largest Academy worldwide but also one of the most advanced. Including the Shanghai Academy, the company now operates a total of 5000 square metres dedicated to the education and training of repair and paint technicians in China.

“The need for training and education in the Chinese market has increased dramatically over the past three years,” said Michael Royson, Director Alignment Academy. “With this new facility we will

Alignment Systems AB Ceo John nordström and Car-o-Liner’s Ceo for greater China Jan roos holding the ceremonial plaque. be able to ensure that repair technicians in Asia receive the best possible training in auto body repair.”

CerTified TrAining progrAmmeS for The AuTomoTive induSTry Alignment Academy offers training programmes for repair technicians, insurance personnel, car manufacturers, technical instructors and schools within the automotive industry. Their collective aim is to enhance knowledge of collision repairs, thereby improving productivity and quality.

Their prospectus describes courses, which are supplied or developed in close cooperation with car manufacturers around the world. Training is independent of equipment and tool brands. Focusing on methods and processes, it comprises

from right, Car-o-Liner’s per madsen and Josam’s gavin yeo with two of the local trainers.

a well-balanced mix of theory and practical exercises. When training large groups, the content is adapted to suit the customer’s requirements.

Each course concludes with a written/ practical test. On passing, participants are awarded a training certificate for Alignment Academy’s global development programme.

Know-how And TrAining CenTreS SpAnning The worLd For a global player like Alignment Academy, a well-established worldwide network of training centres is vital. Their centres keep them close to the repair market and customers, as well as to car manufacturers and other interested parties. The core activities are focused around the Alignment Academies in Gothenburg, Sweden, Wixom, Michigan in the USA, Beijing in China and Bangkok in Thailand. In addition, Car-O-Liner subsidiaries and distributors operate over 50 Training Centres around the world, where customers and industry personnel alike are trained.

CerTified TrAining progrAmmeS for CAr-o-Liner produCT orgAniSATion And uSerS Alignment Academy offers training programmes for the Car-O-Liner organisation, repair technicians, insurance personnel, technical instructors and

PAGE 37

AutoForum - July 2013

schools within the automotive industry. Their collective aim is to enhance knowledge of collision repairs, thereby improving productivity and quality as well.

Training is the focus of Car-O-Liner and its partners’ equipment and tool brands. Focusing on efficient product use, methods and processes, it comprises a well-balanced mix of theory and practical exercises. When training large groups, we adapt the content to suit the customer’s requirements. The range of courses on offer can also be tailored to suit you and your company.

Investing in training increases workshop know-how, which results in greater productivity, a higher level of repair quality and increased profitability. It also improves employee motivation and acts as an incentive for every participating individual.

pro Spot international ron olssen engrossed in a conversation.

TTi global senior staff including Lawrie martin second from left.

PAGE 38

Each course is concluded with a written/practical test. On passing, participants are awarded a training certificate for Car-OLiner Academy’s global development programme.

The Swedish Cultural Attaché in Beijing (left) with Alignment Systems AB Ceo John nordström and Car-o-Liner’s Ceo for greater China Jan roos.

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Business Forum

AutoForum - July 2013

Business insight

The bounce of May

T

here was some level of ‘bounce’ in the market during May – vehicles sales actually went up slightly as the Rand plummeted and the impact of the revised CO2 taxes came into play.

Mostly, the increases came in car sales with the real barometer of the state of business, the commercial segment, recording some losses and painting a more accurate picture of the direction being taken by the South African economy as we move into the final phase of the first half of 2013.

Naamsa calls it “in line with industry expectations” adding: “Despite indications of a slow down in economic growth in South Africa, the automotive sector has continued to perform relatively well on a year-to-date basis – both in terms of domestic new vehicle sales and particularly in respect of new vehicle exports.”

“In the event, aggregate Industry sales of 53 997 units for May, 2013 reflected an increase of 7.5% or 3 750 vehicles from the 50 247 units sold in May last year. On a daily selling rate basis, new vehicle sales for May, 2013 had remained stable registering modest growth. As expected, export sales had registered another strong performance reflecting an improvement of 16.5 % in volume terms.”

- Colin Windell

corresponding month last year.

Sales of industry new light commercial vehicles, bakkies and mini buses at 14 301 units reflected an increase of 1 425 units or 11.1%, while sales of vehicles in the medium and heavy truck segments of the industry at 961 units and 1 716 units, respectively, had recorded a decline of 0.3%, in the case of medium commercial vehicles, and an increase of 136 units or 8.6% in the case of heavy trucks and buses, compared to the corresponding month last year.

“The outlook for the automotive sector for the balance of the year looks less promising than at the beginning of 2013. Domestically, expectations of lower GDP growth and above-inflation new vehicle price increases – as a result of the sharply weaker exchange rate and the April 2013 increase in CO2 vehicle emission taxes on new cars and certain categories of new light commercials – will contribute to a more difficult trading environment,” says Naamsa.

“Overall, out of the total reported Industry sales of 53 997 vehicles, 49 113 units or 91.0% represented dealer sales, 4.0% represented sales to the vehicle rental industry, 4.0 % to Industry corporate fleets and 1.0% to government.”

“However, the lower interest rate environment should continue to lend some support to the domestic market. Other positive factors include replacement demand, the highly competitive trading environment, ongoing attractive incentives and high technology new model introductions.”

During May, 2013 a total of 37 019 new cars were sold which represents an improvement of 2 192 units or a gain of 6.3% compared to the 34 827 new cars sold in May last year. The daily selling rate in respect of new cars in May, 2013 was 6.25% higher than during the

“The May market was driven by a 5% increase in dealer channel demand across the board indicating strong consumer confidence,” says Ford Motor Company’s General Manager Sales, Rob Crouse. “In the face of CPIX increasing and the exchange rate sliding,

PAGE 40

South Africa’s motor industry paints a very different picture.”

“One should consider the sales figures in perspective,” says Glenn Crompton, Vice President: Marketing at Toyota South Africa Motors. “Although vehicle sales are in line with expectations it remains the strongest month of May since the market peaked in 2007.”

“The same can be said of the export market. Vehicle exports grew by 16.5% in comparison to the same month last year.”

“A high level of competition amongst brands and a mix of replacement and pre-emptive purchases (in expectation of a price increase) have helped sales in May.” “We expect the market to maintain its current rate of growth, but are cautious about the drop in the value of the Rand and the impact that this will have on vehicle affordability, fuel prices and the general cost of living,” says Crompton.

Says Johan Kleynhans, Nissan South Africa’s Sales, Marketing and Aftersales Director: “It is encouraging to see the market is still remarkably buoyant.”

“The increase in the CO2 tax from R75 to R90 per gram per kilometre at the beginning of April was hardly noticed in the passenger car market, though the

Colin Windell is the Editor of Fleet Magazine.

introduction of a R125 gram per kilometer tax on double cabs emitting over 175 grams per kilometer could have a small impact on buying patterns in the longer term.”

“There are a number of looming issues facing the industry, not least of all exchange rates which are starting to impact the price of imports, though on the upside of this we see our local manufacturing industry benefitting. Nissan had an especially good month in this regard and the longer-term trend is also encouraging.”

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ent

ipm Equ

OF

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

May 2012

May 2013

% change

Passenger vehicles

34 827

37 019

+6.3%

Light commercial vehicles

12 876

14 301

+11.1%

Medium commercial vehicles

964

961

-0.3%

Heavy commercial vehicles

400

483

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1 049

1 175

+12%

131

58

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53 997

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AutoForum - July 2013

How gamification can improve the effectiveness of driver safety training - Kirsty Chadwick

I

n recent years, looking critically at the learning outcomes of training and adapting those outcomes accordingly has become increasingly vital. Organisations no longer require an endless accumulation of general knowledge, but the focus is now rather on skills that help them to save money, decrease downtime and increase effectiveness.

Let’s take driver safety training as an example. The goal of driver safety training is for employees to drive more carefully on the road. The underlying reason for this would be two-fold; firstly, the organisation cares for its employees and wants them to be safe, and secondly, when employees drive carefully, it reduces the amount that needs to be spent on repairs and maintenance of vehicles. According to the World Health Organisation, the number of road traffic fatalities recorded annually in South Africa is 14 000. Without action, road traffic related fatalities are predicted to result in almost two million deaths worldwide by 2020.

Kirsty Chadwick, Founder and Chair of e-learning design and development company, The Training Room Online, says that classroom training is not practical within the fleet industry. “Varying education levels and language barriers limit the drivers’ ability to understand, retain and apply verbally presented or text based information,” says

PAGE 42

Chadwick. According to Chadwick, the key to having this information digested and effectively understood, is to present it visually through digital learning.

A traditional learning approach for driver safety training might involve a PowerPoint presentation by an expert facilitator, who offers a two-day course on ‘Safe Driving Skills’. The problem with this method of teaching is that there is an extensive amount of time spent ‘off-the-job’, as well as travel expenses and accommodation. Once training has been completed, there is still no guarantee that the average employee will adapt his behaviour and apply the newly acquired knowledge.

Over the past two years, gamification has taken the world by storm and, according to analyst company, Gartner, more than 50% of organisations that manage innovation processes will gamify those processes by 2015. Gamification is the process of using game thinking and game dynamics in order to engage audiences and solve problems.

In the instance of driver safety training, learners could be taught the required skills in a safe virtual environment. They would experience driving exactly as if they were in an actual car, the only difference being that mistakes have no real-life consequences. As long as you have the required peripheral devices

(like steering wheel and pedal plugins), you will be able to complete the training in the comfort of your own home or at the office. The cost of the gamification depends entirely on the scope and complexity required by the client.

To give you an indication of what you could be looking at, The Training Room Online is currently developing a simulation that will cost the client between R80 000 and R100 000, but will save them hundreds of thousands in the long run. These programs can be published on multiple platforms to enable the largest number of people to experience it. It would generally be published in HTML 5, eliminating the need for external or third party plugins.

Gamification creates a learning experience that focuses on slightly different learning outcomes, like application of knowledge, decision making and critical thinking, rather than acquisition and meaningless reproduction of knowledge. Employee satisfaction, which is closely related to retention, can no longer be achieved through financial compensation alone. By offering rewards and recognition amongst peers, learners are more motivated to succeed. Gamification allows learners to have fun while attaining information, and encourages them to share that information with their peers.

Kirsty Chadwick is the Chair and Founder of e-learning design and development company The Training Room Online www.thetrainingroomonline.com”

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AutoForum - July 2013

Digital strategies

A

fter the latest Google updates, it’s even more important than ever to understand and develop newsworthy, attractive and relevant content, in order to gain the search engine’s respect and attention.

This year, brands and industries have been forced to shape up and start being really creative to get their customers’ attention. And that includes product news and other press releases. A key factor that has to be kept in mind always is that a single well-written press release needs to have three to four versions for the different platforms available.

to also curate your articles and have these posted on Facebook and shared on Twitter.

Choose the right picture for your business. Having the right image or picture that represents your business or the product you’re targeting on your ads, brings a direct “call-to-action” from the viewer. As recommended by the ex-

So how do you do that?

Increase your social media presence.

Take advantage of Facebook, Twitter, etc. You can find that Facebook ads are a good marketing channel to reach a targeted audience. Take the time

PAGE 44

Start by having an editorial calendar.

Keep an organised editorial calendar of your articles and where these will be posted. Your marketing campaigns will mature together with the corresponding article. You can keep up with the latest news, trends, etc. and write about it and promote it through your web and social media channels.

Be unique. Keep in mind that just like every human, every business is different.

There is always a detail that makes every business unique.

Customer service, reviews, prices, specials, etc. Be sure to point out your business’s benefits. Do not compare your business.

Social media means community involvement The traditional business model is evolving due to an increase in social media communities and social conversations. According to Brian Clark, CEO at content marketing company Copyblogger: “Small businesses all the way to the enterprise level should think entrepreneurial. In order to appear on the customer’s radar early and expand marketshare, brands must shift the mindset to become media producers and think like an editorial team whether it is content, social or search.”

educating the search viewer for these targeted strategies

Be the best among the rest.

Make your articles interesting enough as far as content, tags, titles, keywords, images for every relevant search engine in the web.

perts, make the images 403 pixels wide by 271 pixels high. That’s the best size to look great on the web and on mobile.

Make Google your friend always.

As much as possible, take the time to motivate and encourage search users to “Google” your brand. By doing this, you’re letting Google know that you’re targeting keywords and phrases related to your brand or business and you’re

Benefit from local opportunities. Google is increasingly favouring local results in the SERPs that are personalised to the user’s exact geo location. Understanding local organic search results is a great opportunity to capture a greater audience and dominate the local market.

Don’t waste your energy. Try to focus and generate relevant, good content articles and have these curated for the different platforms and social media channels.

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AutoForum - July 2013

INNOVATIONS

AutoForum - July 2013

The latest automotive technology

Volvo wins NCAP Innovation Award

V

olvo Car has been awarded the 2013 Global NCAP Innovation Award for the automaker’s advances in pedestrian safety.

The awards were held at the Enhanced Safety of Vehicles (ESV) Conference in Seoul, South Korea. The occasion saw Professor Lotta Jakobsson, Volvo’s Senior Technical Specialist Safety, present a paper on the Pedestrian Airbag Technology in the new Volvo V40.

“The purpose of the world’s first airbag for pedestrians is to help protect these vulnerable road users in certain situations when they impact the bonnet and the area around the windscreen, where there may be a risk of serious head injuries,” says Jakobsson.

Pedestrian safety is a hot topic in Asia with 25% of traffic fatalities in China being pedestrians. In Europe, the figure is 14% and in the US 12%, with many more seriously injured.

The most serious head injuries involving pedestrians and cars are caused by the hard structure under the bonnet panel, the windscreen’s lower edge and the A-pillars. In 2010, Volvo Cars counteracted the statistics by launching Pedestrian Detection with full auto brake. The system can avoid a collision with a pedestrian at speeds of up to 35 km/h if the driver does not respond in time. At higher speeds, the focus is on reducing the car’s speed as much as possible before the collision. In order to mitigate the consequences if a collision with a pedestrian is unavoidable, the Volvo V40, launched in 2012, comes equipped with the world’s first Pedestrian Airbag Technology.

PAGE 46

The vehicle boasts seven sensors embedded in the front of the car, which transmit signals to a control unit. When the car comes into contact with an object, the control unit evaluates the signals and if it registers a human-like leg form, the pedestrian airbag is deployed. The bonnet hinges are equipped with pyrotechnical release mechanisms which, when the system is activated, pull out a pin and release the rear of the bonnet. At the same time, the airbag is inflated. During the inflation sequence, the airbag raises the bonnet. It is lifted ten centimetres and stays in the raised position.

The added gap between the bonnet and the hard components in the engine compartment gives space for the bonnet to deform, absorbing energy and dampening the impact of the pedestrian’s head and chest.

“The airbag has a dual function. It raises the bonnet to create distance. Then it helps to cushion the impact by covering the hard parts around the windscreen,” explains Jakobsson.

In 2012, the Volvo V40 achieved a five-star Euro NCAP rating and also won the Euro NCAP Best in Class in the Small Family class - with the best overall result ever recorded by the organisation. The V40 scored an all-time high in the pedestrian evaluation by attaining 88% of the total score. “Several studies have documented that our collision-avoiding systems lead to significant accident reductions in real-life traffic. By continuously introducing new preventive and protective systems, we keep moving towards our aim that by 2020 no one should be injured or killed in a new Volvo,” concludes Jakobsson.

PAGE 47

AutoForum - July 2013

INNOVATIONS

Audi's wireless parking pilot project

A

udi believes that the new technology it is developing could mean that in future it won’t be necessary to go through the rigmarole of grabbing a ticket on entry to a car park, keeping that ticket safe until departure and then fumbling for loose change or cards for parking payment with children and shopping potentially in tow.

service. The wireless transponder providing the link with each car is mounted on the inside of the windscreen.

The Ingolstadt Economic Development Agency (IFG Ingolstadt) provides the service. It operates nine car parks and underground parking garages in the city, with a total of 6 200 spaces and 21 entrances and exits. The trial participants will receive a monthly bill from IFG detailing any parking charges incurred. The amount is then debited from the user’s account by means of a direct debit mandate.

This latest move follows closely behind another parking aid shown earlier this year at the Consumer Electronics Show in Las Vegas – Audi piloted parking.

Also still at the prototype stage, this advanced system is again based on a wireless connection between the car and the car park, but this time enables the car to find the nearest parking space and to guide itself autonomously to that space and park.

The ‘Audi connect wireless payment’ scheme establishes a communication link between cars and car parks, enabling barriers to be raised and charges to be paid without drivers needing to lift a finger.

The trial phase for the system is currently getting under way in Ingolstadt, Germany. The wide-ranging pilot project will involve up to 13 000 connected test cars. The automaker says that the long-term aim is to establish wireless payment as another useful element of the Audi connect option, which already brings Internet-based services such as Google Earth, Google Street View, local fuel pricing, news and weather information to Audi models.

During the trial phase, each car will communicate with the parking facilities via an individual RFID (Radio Frequency Identification) transmitter, the number of which is entered into an online portal by each driver to register for the

PAGE 48

The driver activates the futuristic technology with the aid of a smartphone app. The car park’s central computer takes over part of the control function and guides the vehicle via a Wireless Local Area Network (WLAN) connection to the nearest available parking space. External laser sensors record the vehicle’s movements and this data is processed by the car park’s computer to pinpoint the vehicle.

The central computer also has a map of the car park layout and records parking space occupancy. This information is transmitted to the vehicle, enabling it to drive itself from the starting point to its destination. The vehicle monitors its surroundings using twelve ultrasound sensors, which also help to guide it autonomously into the parking space or the garage under the driver’s supervision. Once it has reached its final position, it shuts off the engine, deactivates the ignition and locks the doors before finally sending a confirmation to the driver.

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AutoForum - July 2013

Balancing combination pressures - Dave Scott

The standard maximum operating air-brake pressure on today’s new trailer is 8 bar. So how does this match up to new technology trucks equipped with disc brakes controlled by an electronic ‘alphabet soup’ – ABS, EBD, ESP, ASR et al?

Says Enoch Silcock, General Manager of WABCO Automotive SA: “Maybe on much older trailers operating pressure was lower at about 7.5 bar, but we have had a standard cut-out pressure on older trucks of 8.1 bar for many years now. This is taken from experience of what our cut-out pressures are on unloader valves and air dryers on older vehicles.” But now European trucks are moving towards 10 and 11 bar on the majority of vehicles, while American trucks are still running at the traditional pressures of 7.5 to 9.5 bar. Japanese trucks are also in this range, but I think will start to move to higher pressures as time goes by with more European influences.”

“On older trailers and trucks there was no need for balance or balancing devices, as truck operating pressures were the similar to trailers,” comments Silcock, adding: “Trailer valves are made to operate at 8 bar with short temporary use at maybe 9 bar, but not for continual use. Even today the valves on trailers are meant to operate around 8 bar. New trucks use

pressure limiting valves or regulators to control the pressure at the trailer supply lines. This is usually done before the trailer control valves.”

So what happens if there is an un-managed braking pressure imbalance between truck tractor and trailer?

According to the WABCO experts it depends where the pressure imbalance occurs, but results in the same effect at end of the day: • If a hand control has an issue and is not delivering full pressure through to the port 43 of the trailer control, the trailer control thinks that the park brake is starting to apply and the service brake starts being applied on the yellow line to the trailer.

Then trailer brakes start to drag.

• Similarly, if supply pressure to the trailer control on port 1 is incorrect, too high an imbalance sits on the trailer control and pressure starts to leak through to the service yellow line and brakes start to drag.

Typical RTG rig

PAGE 50

Dave Scott is a member of the S.A. Guild of Motoring Journalists, and is a monthly contributor to the press on transport and trucking related subjects. In 2002 and 2003 Dave Scott was the S.A. Guild of Motoring Journalists winner of the category ‘Business Motoring’. As a member of the S.A. Institute of Tribology he takes a keen interest in the application of lubricants to road transport maintenance and the cost of ownership.

His key writing focus is on fleet management including the technology of trucks and road transport.

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PAGE 51

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AutoForum - July 2013

Another form of pressure imbalance is due to coupling issues. Due to the couplings, sometimes air is trapped in the trailer brake system and doesn’t drop to atmosphere after a brake application with the same effect, brake drag. Note the same sometimes occurs with a kinked pipe, which opens and allows pressure into brakes but cannot dump back to atmosphere when released.

It is important to note that brake imbalance and dragging causes problems on all trailer wheels not just one wheel.

So we asked: what are the tell-tale signs of braking air-pressure imbalance?

• The first apparent sign is brakes dragging on the trailer after a trip heating of drums on all wheels due to the dragging. When truck drivers take a stop-break they should walk around their rig and touch the wheel rims – a rim that is very hot to the touch means heat-transfer

PAGE 52

•

•

•

from brake drums and an indicator of brake-drag to be reported.

Glazed brake linings is another sign of dragging – the fault is not driving style but in the braking system. This must be reported for countermeasures.

A leaking ABS or EBS valve is a sign of simply higher operating pressure than the valves are designed for going through to the trailer, or an excessive air leak on the combination, not necessarily the trailer.

Another sign is faster wear of linings on the trailer compared to the truck, but this could be more to do with harmonisation. This is a difficult call because lack of brakingharmony is braking imbalance not only due to system pressure imbalance. Pressure imbalance is just one cause of a combination being out of harmonisation. When it comes to articulated rigs and combinations it’s essential to know where brakes are being consumed – is it on the prime mover of the

trailers? It’s no good just having a maintenance account without analysing the incidences in terms of time/distance and cost allocated to a specific trailer or powered haulage unit.

Silcock’s final comment: “I would advise that fleets replace with original parts to prevent trailer control imbalances.

More than not we see ‘copy’ or so called ‘replacement’ alternative valves being used, which have different or rather inconsistent operating pressures, creating imbalances. This is true for all valves in the system from the 4-circuit, hand controls, pressure regulators and trailer controls.”

Having walked through a large fleet where every single air reservoir contained excess water condensate mixed with oil, my only conclusion is that brake valves were also in poor condition. This points to pressure imbalances and lack of predominance in the braking system. Gentlemen, maintain your trailers!

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PAGE 53

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AutoForum - July 2013

Wear disc warning

I

t was spotted on a reputable carrier’s side-tipper, 7-axle, interlink combination. A ‘wear-disc’ was fitted to the truck tractor between the trailer rubbing plate – also called a skid-plate – and the fifth wheel. Inconsistently, the second fifth wheel and rubbing plate in the combination was not equipped with the wear disc.

•

5th wheel earthing cable

What is this wear disc? It’s the first time I have come across this. What do trailer connector original equipment manufacturers (OEMs) think of this?

• According to Jost South Africa: “Several transporters are reverting to the use of a plastic type wear disc that is fitted between the fifth wheel top plate and the rubbing plate of the semi-trailer to reduce the amount of wear on both the fifth wheel top plate and the semi-trailer rubbing plate”…… it appears the intention is to “eliminate the need for greasing the fifth wheel top plate”.

According to a bulletin posted on the Jost website: “This (fitting of a wear disc) is an extremely dangerous practice and is to be avoided at all costs as it could have serious or even catastrophic consequences.”

Here, in summary, are a few lurking potential dangers that Jost lists: • In most instances a wear disc is fixed to the kingpin, covering the semi-trailer rubbing plate. Unless the wear disc is physically removed, this makes it impossible to visually determine damage to a rubbing plate during routine maintenance inspections. A damaged semi-trailer rubbing plate that goes unchecked could damage the fifth wheel beyond repair and could even collapse resulting in a semi-trailer detaching from the fifth wheel.

• A wear disc interferes with the gap between the upper and lower shoulders of the kingpin and fifth wheel lockjaw. This could result in coupling failure and, as the semitrailer is not securely coupled to the

PAGE 54

•

- Dave Scott

fifth wheel, the trailer could drop off from the fifth wheel at any time during travel.

Increasing kingpin height to accommodate wear disc thickness means it will no longer conform to SABS specs. This also results in an increased bending moment on the kingpin, increasing the forces and stresses acting in on the kingpin.

As the wear disc is only secured to the kingpin, the outer circumference of the wear disc hangs loose and could get rolled up between the semitrailer rubbing plate and the fifth wheel top plate during the coupling process, resulting in a miss-coupling with the same disastrous outcome.

In side tipper applications the bending moment caused by the upwards moment of the kingpin during the tipping cycle is increased as there is no play between the bottom shoulder of the kingpin and the underside of the lockjaw. This could result in the bottom shoulder of the kingpin shearing off where it is in contact with the lockjaw and/or the fifth wheel top plate cracking through the centre and ultimately failing completely.

Excellent maintenance is also driven by culture and attitude. The problem is that a wear disc promotes lack of attention to fifth wheel coupling components. If they are not being steam-cleaned, inspected, measured with a rubbing plate gauge (See “The Missing Articulated Fleet Tool” AutoForum, October 2009) and lubricated with EP graphite-based grease, then neglect starts to creep in with only failure being noticed.

On the other hand, truck operators will say that Jost’s stance against a wear disc is to promote the JOST JSK37CW low maintenance fifth wheel with a

A wear disc in operation fitted between the fifth wheel top plate and trailer rubbing plate

Manie Roux – Jost SA Sales & Technical Manager: ‘There’s no warranty on any Jost fifth wheel operating with a wear disc.’

Lube-Tronic automatic lubricator fitted to the fifth wheel. This fifth wheel is fitted with ‘built-in’ plastic liners bolted onto the fifth wheel top plate. Once the semi-trailer is uncoupled from the fifth wheel visual inspection of the semitrailer rubbing plate is still possible.

This option is only suited to on-road applications and not for side-tipping applications.

The point is that the reasons for not fitting a wear disc are just too compelling.

And when it comes to an on-road failure it’s better to have an OEM backing your case. Jost South Africa clearly state that fifth wheel warranty is null and void where a wear disc is fitted – you be the judge!

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AutoForum - July 2013

SHOW TIME

Show Time

Autopromotec Bologna 2013

- Grant West

Autopromotec Bologna, the specialised Workshop, Repair Equipment and Product exhibition, continues to grow and impress. This year’s edition saw a record-breaking number of exhibitors and the largest exhibition space ever: 1 512 exhibitors from 52 countries covering a total exhibition area of 156 000 m2 respectively (20 000 m2 of which was outdoors).

A

utopromotec remains distinguished as an important global meeting point for all sector operators. I was fortunate to meet up with a number of South Africans and be introduced to their principal suppliers who displayed an impressive array of new products and lines – many of which are headed for our shores in the very near future. The strength of relationships between our local distributors and these suppliers seems really well cemented.

Three entire halls were dedicated to spare parts, components and vehicle servicing; another three to tyres and related equipment; two halls to bodywork equipment and products; an entire hall to workshop tools and lifting equipment; and another dedicated to tools, compressors, car care and service areas. The outdoor area covered the car wash and breakdown rescue vehicle sectors, as well as an Industrial Vehicle Service space that focused specifically on services and equipment

PAGE 56

for the maintenance and repair of Heavy Duty vehicles.

Two extra halls, never needed by Autopromotec before, were dedicated to the Diagnostic Hub, where the likes of Bosch and Texa had interactive stands attracting enormous interest from show goers.

Organisers claim over 20 000 pre-registered foreign visitors attended the show, with more than 400 B2B meetings organised between delegates and exhibitors in the designated meeting areas over the five days. With the Autopromotec App, exhibitors were able to register visitors on their stands. The app also enabled maps of the various halls and access to the list of exhibitors. A nice feature was the ability to access the conference programmes directly, which included a digital diary to help organise the days at the Exhibition directly on your calendar.

In a high profile conference titled ‘International Automotive Aftermarket Meeting (IAAM13)’, experts and market operators participated in a discussion on trends and developments in the aftermarket industry in Europe, compared to those in some strategically important emerging markets, specifically countries within BRICS. I was unable to stop at every stand in the four days available to me. However, the insights gained in discussions with those exhibitors I was able to chat to confirmed that South Africa as a market, as well as a hub into the markets of our SADC partners in sub-Saharan Africa, is ranked as a high priority target market with these exhibitors. Whilst examining the impressive new range of tyre and wheel equipment on display with Danilo Nava, Wheel Aligner Product Manager and local Corghi distributor, Nic Kruger of Wheelquip, we hosted Consul-General Saul Kgomotso Molobi and Marcella Uttaro, the Economic Office - Marketing Officer from the South African Trade Commission in Milan at the impressive Corghi stand that included over 15 000 overhead flags. Saul and Marcella were impressed by the number of South African companies doing business with the exhibitors at the show and Nic explained the strong relationship that has developed between his company and Corghi, his supplier.

Another insightful meeting was an introduction to Bruno Guerre, President and Jean-Claude Docher, Director of Celette by the Senior Management team of Djordje and Richard Gajic with Fabio Vitale of Celette SA and Amedeo Vitale, Director of Bluespec. This knowledgeable South African delegation were uniquely helpful in identifying the new technologies available to the refinish sector and we look forward to publishing a series of articles on the body repair industry from Fabio.

Local garage equipment supplier, Leaderquip, after winning multiple awards at Automechanika, Johannesburg at the beginning of May, is gathering awards from all over and were presented with a Platinum Distributor award for the sixth time by their supplier Hunter Equipment Company at Autopromotec, Bologna two weeks later. Jan Labuschagne and Jose Domingues proudly showed me this award in front of the new Wheel Aligner display at the Hunter stand.

Our editorial partner, Michel Malik, MD of the Bodyshop News Group of Publications, joined me in covering the Body Repair Halls with introductions to the majority of exhibitors in this sector and comment on the state of the industry worldwide. Michel’s insight into the trends in the refinish sector as well as breaking news are regular features in our popular monthly Bodyshop News Africa section.

Whilst on my way to meet with Highveld Garage Equipment’s supplier Mr Barbetti of Teco Automotive Equipment, I ran into another show visitor, Equipment Africa’s Sean Joubert taking a keen interest in the exhibits.

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AutoForum - July 2013 Autopromotec

Bologna 2013

Shell Helix driven to extremes at Topgear Festival - Grant West

Shell Helix offered South African motorists and visitors to the TopGear Festival in Durban the opportunity to enter its “Driven to Extremes”competition at their stand in the ultimate village. hell maximized their coverage at the Festival, with a very popular interactive stand, including an exhibit of their extreme 4X4 vehicle as well as a 4D simulator and Scalectrix race track. In addition, selected clients and media were entertained to the live TopGear Stadium Show, which kicked off with an exhibition of Ferrari’s and the playing of the Shell Helix advert on the big screens.

South Africa’s lucky finalists in the Driven to Extreme’s challenge - selected from entrants from participating Auto Retail Outlets, Shell Service Stations and those who took the challenge online via the website www.shellhelixextreme.com - will be joined by winners from around the world when they gather in Cape Town in November to face three days of extreme driving challenges, under the guidance and instruction of some of the world’s best off-road driving instructors.

Participants will test their skill, accuracy and 4x4 vehicle control over a testing sand dune course, tackling a challenging mountain track drive, and a nerve testing obstacle course. Contestants will be scored from each

challenge in a bid to become the Shell Helix Driven to Extremes World Champion.

Finalists will have the best training available to help them understand the working of an engine in extreme conditions, how to handle the vehicle on various terrains – while learning about the importance of oil selection to optimise vehicle engine performance in challenging conditions.

“The winners will have a personal growth experience of a lifetime as they improve their vehicle handling abilities, while growing their knowledge of engine performance under extreme conditions” says Vuyokazi Vezi, Brand and Communications Manager, Commercial Lubricants & Fuels, Shell South Africa.

Shell Helix is committed to its Research and Development, investing heavily to ensure its engine oils are tested in the world’s most challenging conditions. The data gained is then applied to Shell Helix products to ensure customers receive the most advanced lubricant products.

SHOW TIME

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AutoForum - July 2013

SHOW TIME

Launch of Monroe Advanced Driving Academy - Grant West

Monroe recently launched its new Advanced Driving Academy to a group of young drivers and their media sponsors. Referring to South Africa’s unacceptable road traffic accident statistics, Andrew Antonis, Country Manager for Monroe South Africa said: “Although we realise there are a number of factors contributing to the high accident rate we have chosen to address driving skills in this program, which extends not just over the much publicised high-accident periods, like the Easter and Christmas holidays, but all year.”

S

SHOW TIME

outh Africa’s approximately nine million drivers have almost 11 000 traffic accidents, incurring 13 800 fatalities of drivers, passengers and pedestrians per annum. That is equivalent to a Boeing 747 full of passengers crashing every ten days! Human error constitutes 82.85% of the accidents on the road and cost the taxpayer R13.4 billion annually in South Africa. Advanced driving skills are becoming a necessity for survival on our roads. Our country has one of the highest road fatality rates in the world.

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Why the high accident statistics?

South Africans do not rate highly in terms of obedience of laws - and rules of the road are no different. National Transport Minister Ben Martin has highlighted this non-adherence to basic rules of speeding, disobeying traffic signals, not using indicators, overtaking in dangerous situations and tragically still driving under the influence of alcohol despite repeated campaigns by the government and private sector. Without restricting the blame to

younger drivers, a 2012 survey by Goodyear entitled ‘Young Drivers Safety Survey’ - drivers under the age of 25 in 16 countries were surveyed and unfortunately South Africans scored highest in several areas, including speeding to get through an orange traffic light and lane swapping in order to get ahead.

“Monroe’s focus has always been on safety and we already offer free shock absorber testing and support various road safety campaigns such as The Road Safety Foundation, as well as Pick n Pay Stay Alert Stay Alive. We focus on the dangers of worn shock absorbers and the fact that shock absorbers form an integral part of a vehicle’s safety triangle: steering, stopping and stability. Neglecting any one of these arms of the triangle can make the car unsafe to drive. Most people are not even aware of the potential dangers of worn shock absorbers, or that the safety of their vehicle, its occupants and other road users is seriously compromised.

Left to right: Elaine Swanepoel, Avi Barit, Marco Di Matteo, Sheldon Reminers, Maryna Parsons, Justin Malherbe, Kyle Hastings, Rene Vidjak

USA TECHNOLOGY

A logical extension and evolution to our current safety program is to add more value to our customers and make the road an even safer place by offering affordable advanced driver training. “Advanced Driving programs are traditionally fairly costly,” says Antonis, “so Monroe is subsidising the training, making it accessible to a far larger number of drivers – the newly qualified younger drivers on the road as well as the ‘experienced drivers.’

In a perfect world, we would like to see all newly licensed drivers complete the advanced driving course.”

“Although our alarming statistics cannot be blamed on young drivers there is an urgent need for advanced training and a change in attitudes on the road,” commented Antonis.

Comment from Kyle, one of the young adults who attended the course: “Being a young adult I definitely learnt new skills and ways to handle a car on the road by doing the course. It is important that teenagers become more aware of the small things that make a big difference when driving, as it is easy to make a mistake and end up in an accident. I also learnt that ABS is important and that one should use it to its full potential and not half hearted.

Thank you for the experience and opportunity.”

Antonis is careful to stress that the program is not about ‘bashing around the track’ but a comprehensive theoretical and practical session on skilled driving, which includes: • Introduction lecture • Brake recognition demonstration • Oval drive slalom • Sharing the roads safely with motorcyclists and cyclists • Pedestrian safety • Aquaplane track • Skid pan • Lunch/debrief.

The Monroe Driving Academy uses only professional and qualified Advanced Driving Instructors to ensure the quality of the program. For more information contact Andrew Antonis (011) 574 5602.

One of only 3 US wheel Alignment Brands with Independent R&D

• Touchless • Laser Guided

M&B 528 Leverless Tyre Changer

A Full range of Balancers and Lifts for all applications LAWRENCE / BRIGHT / M&B / EUROPA / PRIMAN AND more!

www.equipmentafrica.net Telephone: 012 653 0364 / 082 413 2629

WHY PAY MORE? Unit 9 Edison Park, 183 Edison Crescent, Hennops Park, Centurion, 0157

AutoForum - July 2013

NEWS FORUM

Auto industry aftermarket congregates in Dubai - Robert Kaiser

South Arican pavilion makes positive impact

T

he 11th edition of Automechanika Dubai, held at the Dubai International Exhibition and Convention Centre from 11 to 13 June, attracted a record number of 1 465 (1 324 in 2012) exhibitors from 56 countries. At the time of writing this report the final number of visitors to the Show had not been announced, but if the visitation figure to the 2012 Show of 20 712 (78% being from the UAE, the Gulf States and the wider Middle East Region) and the growth in the number of exhibitors is considered, indications are that visitation to the show may well indicate a healthy growth when the 2013 numbers are announced.

The Middle East Region where just about everything automotive is imported, offers lucrative market opportunities for manufacturers and suppliers all over the world and the significance of the Dubai show as the place where automotive aftermarket business in the Middle East is conducted seems to have been well entrenched in the automotive business culture in the region. Apparent at the show was what seems to be an

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ongoing growth path for the automotive aftermarket sector in the East, with a vast number of suppliers from Turkey, China, Taiwan, Indonesia, Thailand, Singapore, Hong Kong , India and Pakistan revealing just how vast the automotive sectors in these countries are.

The Department of Trade and Industry (dti) did South Africa proud with a world class and quality South African Pavilion, which gave an opportunity to 11 South African exporters to showcase their products and services. The pavilion was located in a prime position at the entrance of a well-visited hall and was a patriotism-inspiring professional and well-run operation, which projected South Africa Inc. as the world-class destination and centre for business it deserves to be. The participating SA exhibitors were delighted with the positive reception they enjoyed from show visitors who indicated their appreciation of the quality of SA-manufactured products and with the business they did at the show. The dti deserves a huge bouquet for consistently promoting SA and its exporters at events such

as Automechanika Dubai, where sound business for SA companies and valuable goodwill for SA is generated.

There is no doubt that the Regional Automechanika shows are growing in stature and value as business to business events where serious business in the automotive aftermarket is transacted and valuable business relationships are built. This was also clear at the recentlyheld Automechanika Johannesburg Show (8-11 May) which indicated strong growth in visitation from both South African and sub-Saharan African visitors and where SA suppliers enjoyed the opportunity to expand into and increase their business footprint into Africa. This is undoubtedly set to continue into the future as the African markets continue to grow and open up new opportunities. South African businesses should take note and ensure that they are not overtaken by the competition in other countries that are losing no time in their efforts to penetrate this growing and lucrative market.

Robert Kaiser has been intimately involved in the motor industry for the past 25 years. He established Retail Motor Consultants in 2002, a consultancy providing relationship management, marketing and staff recruitment services as well as apprenticeship management programmes and through an associated company, unique Black Economic Empowerment transformation programmes for both large and SME businesses.

Aftermarket place AutoForum - July 2013

AutoForum - July 2013

USA TECHNOLOGY

The battery built for trucks First National Battery - a subsidiary of JSE listed Metair Investments Limited - recently introduced a new range of extremely vibration resistant heavy-duty truck batteries.

The company explains that with vibration being the single biggest cause of premature battery failure, the new range is ideal to avoid this issue and can withstand poor road conditions and rugged terrain. The batteries have special vibration-reducing features such as plate locks fitted to the end cells, which eliminate the possibility of inter-cell connector damage. Plates are also anchored to the bottom of the containers with hot melt glue to reduce movement.

According to Dr Louis Denner, FNB’s Managing Director: “They are made in South Africa for South African conditions and conform to EN specifications. This range of batteries is subject to and exceeds SANS Battery Vibration test 60095-1: Rev 7 – the only batteries produced in South Africa which do comply – that requires the battery to withstand vibration levels twice that of a passenger vehicle battery, for four times longer.”

Some of the range’s other highlights include a specially formulated paste for increased battery performance and high cycle life; and fully-framed grids that provide superior strength, improved conductivity and eliminate the possibility of separators being pierced.

The batteries also have lower self-discharge rates to ensure longer shelf life, while the addition of silver calcium reduces gassing and water loss. The result is a maintenance-free battery (under normal operating conditions). There are a host of other features, along with their availability countrywide. The range is ideal for long distance haulage, frequent stop-start deliveries, construction vehicles, open cast mining, tractors and harvesters, refuse removal, fire engines, coaches and buses.

For more information visit www.battery.co.za or call toll free 0800 1112 600.

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Equipment Africa

One of only 3 US wheel Alignment Brands with Independent R&D

Equipment Africa’s Sean Joubert caught up with his principle suppliers from M&B Engineering at May’s Autopromotec show in Bologna, Italy.

• Touchless • Laser Guided M&B President Franoo Magnani and Massimo Magnani, the Sales Manger of the M&B 528 Leverless company, are pictured here Tyre Changer with Sean Joubert. “M&B supply us with top quality wheel equipment, and are constantly pushing their product development to get our customers the best possible machines at extremely competitive pricing” he explained.

The company’s latest laser guided wheel balancer is now available through Equipment Africa. “We are already very busy training clients on these and all our machines,” Sean continued, “ to the point that we have a full time trainer-facilitator available for on site training. Our customers find this sort A Full their rangestaff of Balancers and Lifts for all ap of service far more viable than having off site for LAWRENCE / BRIGHT / M&B / EUROPA / PRIMA even half a day”.

Equipment Africa take bookings directly through their website, or you can mail them on training@equipmentafrica.net Telephone: 012 653 0364 / 082 for more details.

www.equipmentafric

WHY PAY MORE?

Unit 9 Edison Park, 183 Edison Cres Hennops Park, Centurion, 0157

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DIRECTORY LISTING

Aftermarketplace Directory

To advertise your listing in AutoForum After-Marketplace Directory contact us on 011 466 3733 or email: info@AutoForum.co.za

AUTO ELECTRICAL Auto Cosmos - Electrolog

Electronic Parts (Electrical) Catalogue

012 327 6210

Autozone

Aftermarket Electrical Parts & Accessories

0861 122 111

Bosch

Parts, Accessories & Batteries

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

First National Battery

Industrial & Automotive Batteries

011 741 3600

MED Motor Electro Diesel

AutoElectrical Components & Accessories

021 505 4000

Parts Incorporated Africa

Automotive Components & Accessories

011 879 6000

PSH Holland

Alternators & Starter Motors

011 704 5196

Trysome Auto Electrical

Parts, Accessories & Batteries

011 823 5650

Connoisseur Automotive

Air Conditioning Specialists

021 419 7188

Highveld Garage Equipment

Air Conditioning Specialists

012 330 0540

Macs Automotive

Air Conditioning Equipment

011 498 0700

Snap-on Equipment

Diagnostics Equipment

0861 762 766

Aer-O-Cure

Spray Booths, Chassis Straighteners & Welding Equipment

011 444 6454

BSE

Body Shop Equipment

011 452 9688

AIR CONDITIONING

BODY REPAIR EQUIPMENT

CLEANING EQUIPMENT Aer-O-Cure

Pressure Washers & Vacuum Cleaners

011 444 6454

Autozone

Tools & Garage Equipment

0800 200 993

Highveld Garage Equipment

Pressure Washers & Vacuum Cleaners

012 330 0540

NAPA/Midas Group

Tools & Garage Equipment

011 879 6000

PSH Holland

Parts cleaning Equipment

011 704 5196

Keizin Automotive

Car Care Consumables & Products

0861 227 489

Aer-O-Cure

Electronic Chassis Straighteners

011 444 6454

Autozone

Diagnostic Tools & Garage Equipment

0800 200 993

Beissbarth

Wheel Alignment Equipment

011 651 9600

Bosch

Diagnostic Equipment

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

DIAGNOSTIC EQUIPMENT

Direct Data

Diagnostic Equipment

Equipment Africa

Diagnostic Tools & Garage Equipment

012 653 0364

Highveld Garage Equipment

Engine Analyser & Diagnostic Scanners

012 330 0540

011 493 9985

Integrated Marketing

Sales, Service & Repairs to all Equipment

011 974 2202/3

Leaderquip

Wheel Alignment Equipment

011 334 1680

Macs Automotive

Air Conditioning Diagnostic Equipment

011 498 0700

Midas

Diagnostic Tools & Garage Equipment

011 879 6000

PSH Holland

Alternators & Starter Motors Test Benches

011 704 5196

Snap-on Diagnostics

Diagnostics Equipment

086 176 2766

Wheelquip

Wheel Alignment Equipment

021 949 0010

Industrial Interlocking Floors

011 873 1292

Aer-O-Cure

Tools & Garage Equipment

011 444 6454

Autozone

Tools & Garage Equipment

0800 200 993

Beissbarth

Wheel Alignment Equipment

011 651 9600

Bosch

Diagnostic Equipment

011 651 9600

BSE

Tools & Equipment

011 452 9688

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

Direct Data

Diagnostic Equipment

011 493 9985

Equipment Africa

Tools & Garage Equipment

012 653 0364

Highveld Garage Equipment

Tyre & Lifting Equipment & Tools

012 330 0540

Hofmann Megaplan

Complete Range of Garage Equipment

011 472 7279/5954

Holts Honeywell

Car Care Consumables & Products

011 613 6111

Integrated Marketing

Sales, Service & Repairs to all Equipment

011 974 2202/3

Ital Machinery

Brake & Clutch Machinery

011 483 3737

John Bean - Snap-on Equipment

Wheel Service Equipment

086 176 2766

Leaderquip

Tyre & Lifting Equipment & Tools

011 334 1680

Macs Automotive

Air Conditioning Equipment

011 498 0700

Mastercraft

Tools & Garage Equipment

0861 MCINFO

NAPA/Midas Group

Tools & Garage Equipment

011 879 6000

PSH Holland

Alternators & Starter Motors Test Benches

011 704 5196

Snap-on Tools

Tools & Garage Equipment

086 176 2766

Wheelquip

Wheel Service Equipment

021 949 0010

Alert Engine Parts

Distributors of Quality Parts

021 590 8250

Alfa Brake Drums & Discs

Brake Drums & Discs

011 608 0801/3

AUDI Parts

Genuine OE Parts

086 043 4838

Autozone

Aftermarket Parts & Accessories

0861 122 111

Bosch

Parts, Accessories & Batteries

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories

086 000 3227

Federal Mogul Ferodo

Aftermarket Parts & Accessories

011 630 3000

First National Battery

Industrial & Automotive Batteries

011 741 3600

Holts Honeywell

Car Care Consumables & Products

011 613 6111

Macs Automotive

Air Conditioning components

011 498 0700

MED Motor Electro Diesel

AutoElectrical Components & Accessories

021 505 4000

Midas

Aftermarket Parts & Accessories

011 879 6000

Nissan SA

Aftermarket Parts & Accessories

080 064 7726

NAPA/Midas Group

Aftermarket Parts & Accessories

011 879 6000

Parts Incorporated Africa

Automotive Components & Accessories

011 879 6000

RAM

Belts & Hoses

011 248 9400

SABAT

Batteries

08600 SABAT

Trysome Auto Electrical

Electrical Parts, Accessories & Batteries

011 823 5650

FLOORING Tuff Floors GARAGE EQUIPMENT & TOOLS

PARTS MANUFACTURERS & DISTRIBUTORS

Turbo Exchange

Aftermarket Parts & Genuine OE Parts

011 402 7085

Victor Reinz

Aftermarket Parts

011 432 2667

VW Parts

Genuine OE Parts

086 043 4737

Auto Cosmos - Electrolog

Electronic Parts (Electrical) Catalogue

012 327 6210

Bosch

Automotive Training Courses

011 651 9600

Diesel Electric

Aftermarket Parts & Accessories, Vehicle service & repair

086 000 3227

MED Motor Electro Diesel

AutoElectrical Training Courses & Catalogue

021 505 4000

Misa

Staffing Association

011 678 6328

SERVICES

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