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NADA AUTO SHOW KICKS OFF! Shekhar Golchha President NADA “This is the apex stage for all the automobile dealers and I am happy to say that 90% of all the traders and importers of vehicles are present this year. This gives the visitors a great overall picture of the auto industry and they have access to almost everything that the automobile industry of Nepal has to offer. People can compare and contrast products, enjoy the various schemes and have personal contact with the dealers as well. The biggest change from last year has to be the increased number of participants and the other difference is our efforts to promote the event as a family event. You’ll see recreational areas, branded eateries and clean toilets because we want to make this a perfect day out for the family.”
The 9th edition of the NADA Auto Show, which runs from 11-15 September, is presented by the Nepal Automobile Dealers’ Association, managed by GEMS and sponsored by Michelin, Shikhar Insurance and Servo Lubricants. This year, the theme of the event is “Day out for the Family”. So, they have also focused on family friendly recreational activities, foods exclusively from Nanglo, friendly mascots, clean bathrooms and other attractions. The NADA Auto Show is the only successfully running Auto Show in the country featuring nearly 100 vehicles from about 25 automobile companies around the world and additional other auto related companies this year. This year’s show has shaped up to be one of the best in the show’s history with almost the whole of the auto industry companies showcasing their products in equally spacious and welldesigned arenas. The show was inaugurated by the newly appointed
President of NADA, Mr. Shekhar Golchha along with the Finance Minister of Nepal Hon. Mr. Shanker Prasad Koirala who appreciated the initiative of the association to uplift the overall automobile sector by organizing such events; he ensured that the government would create a better environment for the automobile industry to grow further. Last year’s five day event saw a visitor footfall of nearly 50,000 people and transactions worth in excess of Rs.700 million was stated to be recorded. Organizers billed it as the most successful in terms of volume of transaction and number of visitors. This year too, the numbers are expected to be similar if not better. Keeping in mind the festive Dashain season ahead, most of the companies has also announced festive offers through which customers buying cars or bikes could get attractive cash discounts and gifts through lucky draw or scratch coupon. Although
THE NEW TRENDSETTER
there weren’t as many new exciting launches as we had expected, the NADA Auto Expo 2013 started off on the right foot and is living up to expectations. The expo venue has been properly designed to accommodate every exhibitor with comfortable display spacing which gives an international feel. The enthusiasm of the companies could be seen from the lavish efforts they had made to brand their stalls and highlight their products. Though this year too, we missed the participation of exciting brands like Mitsubishi, Mazda, Nissan, Royal Enfield and Suzuki Motorcycles. Nevertheless, NADA and GEMS pulled off a wellorganized event and their continuous efforts to revive the auto industry from the market slump deserves a proper round of applause. Tickets have been priced at Rs.150 for general visitors and Rs.100 for student. The NADA Auto Show 2013 will run from 11-15th September, 2013.