The largest international automotive aftermarket trade exhibition in the wider Middle East
Sponsorship Opportunities June 3 – 5, 2014 www.automechanikaDubai.com
Contents
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Introduction........................................................................................ 3 Types of packages.............................................................................. 4 1. Pre-Show Opportunities........................................................... 5 1.1 Website Exposure A. Show Homepage Skyscraper Banner B. Visitor Registration Banner 1.2 Email Alerts 1.3 E-Newsletter 2. On-site Opportunities............................................................... 6 2.1 Visitor Carrier Bags 2.2 Visitor Bag Inserts 2.3 Exhibition Lanyards 2.4 Lanyard Business Card Holder 2.5 Exhibition Badges 2.6 Branded Pens at Registration 2.7 Registration Staff T-Shirt Branding 2.8 Visitor Registration Forms 2.9 Route Planner 3. Area Branding & Signage......................................................... 9 3.1 Hanging Banners 3.2 Pop-Up Banners 3.3 Directional Carpet Stickers 3.4 Registration Area Branding A. Registration Desk B. Branding of Writing Desks C. Branding Columns D. Branding at the Back Hall Registration Area 3.5 Bubble Lounge 3.6 WASL Glass 3.7 Curved Banner 3.8 Convention Gate Skyscrapers
3.9 Hall Gate Branding 3.10 Outdoor Hoarding - Plaza 3.11 Elevator 3.12 Entrance Banner - Exhibition Gate 3.13 Escalator 3.14 Glass Entrance - GE1 3.15 Glass Entrance - GE2 3.16 Glass Entrance - WASL 3.17 Silver Panel - SP1 3.18 Silver Panel - SP2 3.19 Window Strip - WS1 3.20 Window Strip - WS2 3.21 Convention Gate Branding 3.22 Canopy Banner - Plaza 3.23 Welcome Sign - Metro 3.24 Column Cladding 3.25 Foyer Area (4 Columns + 1 Blue Glass) 3.26 Bridge Banner 3.27 Panoramic Banner 3.28 Grid Banner 3.29 Mezzzanine Banner 3.30 Wall Banner 3.31 Lampost Banner 3.32 Flag Pole 3.33 Tower Box 3.34 Floor Graphics 3.35 A Board 3.36 Cube Sign 3.37 Outdoor Hoarding 3.38 Monument Sign 4. Feature Branding...........................................................................44
“Sponsorship increases the attraction of your target audience by 104%“ (Source: CEIR)
Automechanika Dubai allows your company to be involved with the event and have a high level of association and recognition within the industry. Sponsorship will enable you to raise your profile to attendees prior & during the exhibition and increase your level of exposure at the show. Sponsoring specific areas of the halls or availing of our strong marketing campaign through a vast variety of dynamic and innovative channels, provides an excellent means of generating high awareness levels. Use any of our sponsorship opportunities to firmly plant your brand into the minds of thousands of attendees.
Maximising Your Investment In order to maximise your investment at Automechanika Dubai your sponsorship package should play an integral part in your marketing and communications strategy, both pre- and post- event. Our team will be delighted to work with you to achieve this.
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Types of Packages
1) Pre-Show Opportunities Announce your participation prior to the show and provide your potential clients with more information about the products you will be showcasing during Automechanika Dubai. The sooner you promote your presence, the higher the chances to reach more customers!
2) On-site Opportunities Build your brand recognition through direct eye-to-eye communication that allows you to expose your brands to all trade visitors. Differentiate yourself from your competitors and co-exhibitors.
3) Area Branding and Signage Your gateway to raise your brand awareness and to receive the maximum branding amongst over 35,000 industry professionals, VIPs & media.
We can also have tailor-made packages suiting your requirements and budgets. Contact us now for further information. Arthur Tolentino, Sponsorship Sales Manager Mobile: + 971 50 65 48 992, Email: arthur.tolentino@uae.messefrankfurt.com
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Pre Show Opportunities
1.1 Website Exposure
1.2 Email Alerts
Advertising on the Automechanika Dubai website is one of your most valuable advertising medium providing information and accessibility to current and potential customers 24/7! The Automechanika renowned brand assures visibility to qualified professional audience looking for updates on show.
Email alerts on your behalf can be sent out to the Automechanika Dubai visitor database. All replies will be sent directly to your company inbox. This can be used as an opportunity to invite pre-registered visitors to your stand.
a. Show Homepage Skyscraper Banner
Automechanika Dubai website is the most important source for buyers as well as suppliers to obtain facts about the Middle East aftermarket industry. With the use of the leading web portals like Google & other Automechanika shows worldwide etc – Automechanika Dubai website attracts thousand of buyers & suppliers to the website.
(Limited availability = 1)
USD 7,000 (available from Dec till the end of the show) b. Visitor registration Banner
Over 65% visitors at Automechanika Dubai pre-register online. Here’s an excellent opportunity to ensure every visitor is aware of your presence at the show!
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(Limited availability = 1)
USD 6,000 (available from Dec till the end of the show)
USD 1,000 per 1,000 contacts USD 5,000 to the entire database
1.3 E-Newsletter Every month our team sends out an e-newsletter to a carefully selected database of over 50,000 qualified contacts. This newsletter contains overall show information. Enjoy this added exposure to thousands of prospective customers by submitting a short company profile and pictures.
USD 2,000 (Editorial and logo/picture in the show newsletter)
On-site Opportunities
2.1 Visitor Carrier Bags
2.3 Exhibition Lanyards
Turn the visitors into walking adverts for your company! Distributed from all registration desks around the show, the bags that are handed out to every visitor can also contain an insert of your corporate literature. Your logo and company name will feature prominently on the bag along with the show logo.
Avail of the exclusive rights to have your logo printed on the official show lanyards*.
USD 35,000 (production to be done by the organiser, artwork to be submitted by sponsor)
USD 25,000 (production done by the sponsor, artwork to be approved by the organiser)
It is compulsory for all attendees to wear the lanyards during the exhibition, allowing you to expose your brand to all exhibitors, visitors, VIPs and media at the show. (QTY: 35,000pcs) * If the sponsor is responsible for the production of the lanyards, these should be supplied to Messe Frankfurt at least 3 weeks prior to the exhibition. Sponsor’s logo and stand number will be printed on the lanyard together with the Automechanika Dubai show logo.
USD 37,000 (production to be done by the organiser, artwork to be submitted by sponsor)
(Availability = 1)
USD 27,000 (production done by the sponsor, artwork to be
2.2 Visitor Bag Inserts You also have the option to insert any of your flyers in our exhibition bags to make sure it reaches all the visitors to the show. A successful medium to promote your presence at the show and to lead the visitors to your stand.
USD 15,000 (25,000 bags to be given out)
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approved by the organiser) Visitor lanyard QTY:14000pcs (Availability = 1) 20mm 15mm 30.9mm 48.1mm
40mm
47.4mm 40mm
900mm 20mm 15mm 30.9mm 48.1mm
40mm
47.4mm 40mm
size:900x20mm
On-site Opportunities
2.4 Lanyard Business Card Holder Take advantage of this opportunity for your logo to be seen on the business card holder of the exhibition badges. More than 35,000 badges with business card holders will be printed and will carry your brand all throughout the show.
USD 20,000
(Availability = 1)
2.5 Exhibition Badges With over 20,000 participants in 2013 this is a significant and exclusive branding opportunity. Every badge will prominently carry your logo on the front.
USD 15,000
(Availability = 1)
2.6 Branded Pens at Registration Add more value to your company name and produce branded pens at all the registration desks and seminar areas throughout the show. The pens can also be given out to every visitor that attends the show.
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USD 5,000
2.7 Registration Staff T-Shirt Branding Onsite staff at all registration areas will be equipped with t-shirts* branded with the sponsor’s logo. Sponsor’s logo will be printed on the front side of the t-shirts together with the Automechanika Dubai logo. * The sponsor is solely responsible for the production of the staff t-shirts (3 t-shirts per staff member)
USD 4,000 per hall USD 20,000 entire show (8 Halls, over 40 staff)
On-site Opportunities
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2.8 Visitor Registration Forms
2.9 Route Planner
Create an impression right from the start by sponsoring the visitor registration forms. Every visitor is required to complete the form prior to entering the exhibition hall. The sponsoring company’s logo and stand number will feature prominently at the top right hand corner of each page.
The route planner is distributed free of charge to all visitors at each entrance point and information desks. The Route planner sponsorship offers the most direct access to the visitors by clearly highlighting your stand on the entire exhibition floor plan.
USD 15,000
USD 25,000
(Availability = 1)
(Availability = 1)
Area Branding and Signage
3.1 Hanging Banners
3.4 Registration Area Branding
Hanging banners can be placed inside the exhibition hall for extra exposure at the show. Size of the banner can be 3m x 1m per banner. A powerful source of branding to interact with the Automechanika visitors!
* Every entrance occupies 2 registration desks, 2 writing desks and 4 columns.
*Artwork is to be provided by the sponsor company. Permission subject to approval
a. Registration Desk
and availability.
USD 2,500 per banner
3.2 Pop-Up banners Pop-Up Banners can be positioned in prominent areas throughout the show subject to organizer’s approval. Sponsor Company is responsible for the production of the banners.
USD 2,000 per banner near the Hall entrance USD 3,000 per banner near the concourse
3.3 Directional Carpet Stickers These highly visible stickers can be placed either on the aisles throughout the exhibition floor to act as directional signage to your stand (maximum 50cmx50cm).
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USD 1,500 per sticker
Create an impression right from the entrance!
Make sure your branding greets all attendees to the exhibition. Branding the registration area is a highly visible marketing tool as it‘s mandatory for all visitors to register and pass through the registration desk to enter the exhibition halls. The cost is per desk, not registration area. Sponsors must supply artwork 2 months before the event. Automechanika Dubai will be responsible for the production.
USD 3,000 per desk
Area Branding and Signage
b. Branding of Writing Desks The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor.
The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor.
*Sponsor is restricted to one area of this branding and must produce their own banner.
*Sponsor is restricted to one area of this branding and must produce their own banner.
USD 3,000 per hall
USD 7,000 per hall
c. Branding Columns USD 1,500 per column
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d. Branding at the Back Hall Registration Area
Area Branding and Signage
Bubble Lounge A centrally located site that offers advertisers an incomparable opportunity to reach the entire venue audience through impressive domination of the concourse. This strategic site is in a high traffic zone.
Specifications Quantity : 1 Reference : BL Size
: W 7760(cm) x H 610(cm)
Type
: Banner
USD 45,000 QTY: 52 panels Min. panels to be taken 15 (USD 1000 per panel)
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Area Branding and Signage
Wasl Glass Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main exhibition gate entrance, this is a signature site that targets all incoming visitors, directing them to your stand.
Specifications Quantity : 1 Reference : CB - M Size : W 4400(cm) x H 1050(cm) Type : Banner USD 28,000
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Area Branding and Signage
Curved Banner Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main Exhibition Gate Entrance, this is a signature site that targets all incoming visitors, directing them to your stand.
Specifications Quantity : 1 Reference : OH - M Size : 12m width x 3m height Type : Banner on aluminium frame
USD 38,000
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Area Branding and Signage
Convention Gate Skycrapers Two Spectacular Display banners at the convention gate, highly exposed to the main road &traffic incoming from the open car park
Specifications Quantity : 2 Reference : CGS Size : W 680(cm) x H 600(cm) Front/Back Sides W140(cm) x H600(cm) Type : Banner
USD 15,000 per banner
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Area Branding and Signage
Outdoor Hoarding - Plaza Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main Exhibition Gate Entrance, this is a signature site that targets all incoming visitors, directing them to your stand.
Specifications Quantity : 1 Reference : OH Size : W 2500(cm) x H 1100(cm) each face : Banner Type USD 50,000
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Area Branding and Signage
Elevator These two spectacular displays grab the attention of all visitors walking in the concourse, as well as of visitors coming from the multi -storey parking, and the main & rear gate. These high impact sites leave a lasting impression on the target audience before entering the halls.
Specifications Quantity : 2 Reference : EV : W 189(cm) X H1076 (cm) Size W 244(cm) X H1076 (cm) Type : Banner Wrap USD 7,000
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Area Branding and Signage
Entrance Banner Exhibition Gate These spectacular display banners stand out from its surroundings, and are strategically positioned at the Lobby of the Exhibition center to guarantee exceptional domination & reach.
Specifications Quantity : 4 Reference : EB1 – EB4 Size : W 285(cm) x H 600(cm) Type : Banners USD 2,500
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Area Branding and Signage
Escalator Wrapped with a vinyl sticker, the escalator bottom and side area is a eye-catching site situated in a high traffic zone at the Exhibition center.
Specifications Quantity : 2 Reference : ES : Side - W 756(cm) X H120 (cm) Size Base - W 244(cm) X H1076 (cm) Type
: Vinyl Sticker
USD 6,000
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Area Branding and Signage
Glass Entrance - GE1 Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center. This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition.
Specifications Quantity : 1 Reference : GE1 Size : W 960(cm) x H 450(cm) Type
: Glass wrapping see thru
USD 12,500
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Area Branding and Signage
Glass Entrance - GE2 Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center. This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition.
Specifications Quantity : 1 Reference : GE2 Size : W 1205(cm) x H 408(cm) Type
: Glass wrapping See thru
USD 12,500
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Area Branding and Signage
Glass Entrance - WASL This is an outdoor location on the Wasl Glass. This is a prime location with high visibility as it is at the drop off point and the Entrance area to the Venue.
Specifications Quantity : 1 Reference : GE4 Size : 4m-height x 36m-width Type : Vinyl Sticker USD 20,000
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Area Branding and Signage
Silver Panel - SP1 One of the most strategic sites in the venue, located at the concourse for high exposure & reach. This site is a must for exhibitors aiming to book any media with a long exposition time.
Specifications Quantity : 1 Reference : SP1, SP2 Size : SP1 - W 672(cm) x H 590(cm) : Banner Type USD 5,500
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Area Branding and Signage
Silver Panel - SP2 One of the most strategic sites in the venue, located at the concourse for high exposure & reach. This site is a must for exhibitors aiming to book any media with a long exposition time.
Specifications Quantity : 1 Reference : SP2 : SP2 - W 700(cm) x H400 (cm) Size : Banner Type USD 4,000
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Area Branding and Signage
Window Strip - WS1 Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location.
Specifications Quantity : 2 Reference : WS Size : WS1 - W 2700(cm) x H 210(cm) Type : Vinyl Sticker USD 9,000
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Area Branding and Signage
Window Strip - WS2 Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location.
Specifications Quantity : 1 Reference : WS Size : WS1 - W 645(cm) x H 320(cm) Type : Vinyl Sticker USD 5,000
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Area Branding and Signage
Convention Gate Branding This impactful site is a major opportunity for the exhibitors targeting to associate their names with the exhibition. Covering the Front Side of the Glass, your branding will be the first to be seen for the visitors entering to the exhibition center.
Specifications Quantity : 2 Reference : CGB Size : W 2800(cm) x H 530(cm) Type : Glass Wrapping See thru USD 20,000
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Area Branding and Signage
Canopy Banner - Plaza This impactful site is a major opportunity for the exhibitors targeting to associate their names with the Exhibition. Covering the front side of the entrance & Plaza, your branding will be the first to be seen for the visitors entering to the exhibition center.
Specifications Quantity : 1 Reference : CB4 : H 900(cm) x W 500 (cm) Size Type : Vinyl Sticker USD 8,000
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Area Branding and Signage
Welcome Sign - Metro First to be seen when coming out of the DWTC metro station, very large is size and visible for all incoming visitors using the metro.
Specifications Quantity : 1 Reference : WSM Size : W 1200 (cm) x H 600 (cm) Type : Vinyl Sticker USD 15,000
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Area Branding and Signage
Column Cladding Positioned at the link area to Sheikh Saeed Halls, this dynamic eye catching network of four columns is sure to be noticed by the entire audience.
Specifications Quantity : 8 Reference : CCS : W 248 (cm) x H 284(cm) Size Type : Banner USD 1,500 per column
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Area Branding and Signage
Foyer Area (4 Columns + 1 Blue Glass) Very exclusive branding opportunity at the hall entrance, visible for all the visitors entering to the hall.
Specifications Quantity : 4 UNITS PER HALL FOYER Reference : TBC : TBC Size Type : Banner USD 13,000
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Area Branding and Signage
Bridge Banner Placed at the entrance of the exhibition center for high visibility, these are the perfect sites for advertisers aiming to deliver mass reach messages.
Specifications Quantity : 4 Reference : BB : W 1550(cm) x H 110(cm) Size Type : Banner USD 4,000 per banner
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Area Branding and Signage
Panoramic Banner Placed at the entrance of the exhibition center for high visibility, these are the perfect site for advertisers aiming to deliver mass reach messages.
Specifications Quantity : 1 Reference : BB5 Size : W 1550(cm) x H 110(cm) Type : Banner USD 7,000 per banner
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Area Branding and Signage
Grid Banner This exclusive network of sites are situated in the concourse area, right on top of halls entrances. Targeted directly at visitors entering the halls, these sites provide a “supersite� location in the heart of the Exhibition center.
Specifications Quantity : 32 Reference : GB Size : W 330(cm) x H 545(cm) Type : Banner USD 3,500 per banner
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Area Branding and Signage
Mezzanine Banner The large size of this site is designed for creative and high impact campaigns exhibitor. Located in the concourse, on top of each hall gate, this network of banners also offers the opportunity to direct visitors to your stand.
Specifications Quantity : 23 Reference : MGB Size : W 800(cm) x H 180(cm) Type : Banner USD 3,000 per banner
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Area Branding and Signage
Wall Banner Tactically located in the Concourse on the two sides of the bubble lounge & the entrances of Sheikh Rashid Hall, these banners have high visibility across the concourse.
Specifications Quantity : 2 Reference : WB Size : W 300(cm) x H 800(cm) Type : Banner USD 4,500 per banner
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Area Branding and Signage
Lampost Banner This network of exclusive outdoor sites ensures reaching the entire flow of cars getting in to the Multi Storey Parking, Ibis Hotel & Main Exhibition Gate.
Specifications Quantity : 28 Reference : LB Size : W 70(cm) x H 280(cm) Type : Banner USD 2,200 per unit
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Area Branding and Signage
Flag Pole A network of Stand Alone Flags placed in the “drop of� area of the main exhibition gate.
Specifications Quantity : Minimum network of 30 Reference : FP : W 100(cm) x H 400(cm) Size Type : Flag USD 1,500 per unit
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Area Branding and Signage
Tower Box Four sided structure that guarantees maximum impact on receptive entrance of Sheikh Saeed Hall & strategic position front to the outlets. A perfect branding to target the visitors coming from the Dubai World Trade Centre Metro Station.
Specifications Quantity : 8 Reference : TB Size : W 100(cm) x H 240(cm) : Banner Type USD 3,000
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Area Branding and Signage
Floor Graphics Foot prints, Arrows, Three dimensional sticker material, logo stickers; various ideas to direct more visitors to your stand using floor sticker application.
Specifications Quantity : Variable Reference : FG Size : Per square meter Type : Floor Sticker USD 350 per sqm
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Area Branding and Signage
A Board Double Sided A board Structure that guarantees maximum impact on receptive location & strategic entrances. The benefits of this option are: Outdoor use Easy Movable Site.
Specifications Quantity : Variable Reference : AB Size : W 120(cm) x H 240(cm) Type : Free standing Board USD 1,000 per unit
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Area Branding and Signage
Cube Sign Customized Cube sign placed in the concourse and strategic areas in the venue. Each cube has 6 faces for branding. This is an exceptional concept that can be distributed at the entrance areas tithe Venue as well as within the concourses.
Specifications Quantity : network 8 units Reference : CS Size : TBC : Free standing units Type USD 2,500
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Area Branding and Signage
Outdoor Hoarding This site has a huge impact and high visibility is a major opportunity for the exhibitors targeting to associate their names with the exhibition. This media wraps the 4 sides and is located at the drop off point for visitors entering the Venue from the Convention Entrance.
Specifications Quantity : 1 Reference : OH - M Size : 12m width x 3m height Type : Banner on aluminum frame USD 12,000
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Area Branding and Signage
Monument Sign Spectacular Display banner at the back of the Arena, highly exposed to the Sheikh Zayed Road
Specifications Quantity : 1 Reference : MS : TBC Size : Banner Type USD 9,000 (production of the monument sign to be done by the sponsor)
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Feature Branding
Automechanika Dubai Welcome Arch Customised Arch Structure, strategically located in the traffic spots targeting the maximum flow of visitors. The Arch can be placed at an outdoor location.
Specifications Quantity : Variable Reference : AR Size : Customised Type : Customised Structure Exclusive Design and Branding for USD 35,000
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