Automechanika Dubai 2016 Sales Brochure

The Middle East’s leading international trade fair for the automotive service industry targeting trade visitors from Western Asia, Eastern Europe, the CIS and Africa

May 8 – 10, 2016 www.automechanikaDubai.com

Automechanika Dubai

10 reasons why you should exhibit at Automechanika Dubai 2016

The meeting place for all automotive aftermarket professionals

Automechanika Dubai 2015 set another record with 1,882 exhibitors (88% international) participating from 59 countries and 30,365 visitors from 134 countries.

1,882

Exhibitors from

As the premier B2B automotive aftermarket show in the wider Middle East, Automechanika Dubai continues to take centre stage as the regions leading show.

59

Countries

With the steady growth in the automotive aftermarket industry in the region, Automechanika Dubai plays a crucial role in the economy of the Middle East & Africa region.

2. Follow the footsteps of thousands of international exhibitors in order to benchmark, compete and increase your market share.

3. Meet over 30,000 buyers to strengthen and build relationships in a neutral business environment.

Neil Coollegde | General Manager of Tyres and Batteries Division, Al Habtoor Motors

4. Find opportunities to explore new channels and generate sales leads.

6. Present your product range and services to your customers and prospects up-front.

30,365

Visitors from

7. Generate media & PR exposure for your company and build brand awareness.

36,554 sqm net

8. Take advantage of marketing initiatives such as PD Portal (free online promotional tools), sponsorship and printed collateral.

International Support

134

Countries

The exhibition is proud of the ongoing and

International

“Automechanika Dubai 2015 has been very busy and we have met about 300 potential distributors. We have had a lot of interest from visitors of the GCC countries. We have also successfully promoted our brands and we have signed contracts with different distributors at the show.�

5. Source new agents, distributors and partners.

Automechanika Dubai aims to raise the bar in the products, equipment and services available for the automotive aftermarket in the wider Middle East region by bringing international manufacturers and suppliers together with regional distributors and buyers.

support of

88%

1. Dubai is the main hub for the wider Middle Eastern and African markets, providing access to all hard-to-reach countries in the region.

53%

International

31,476 Sqm net

9. Participate in Business Matchmaking to meet with specific target clients.

26,282 sqm net

10. Keep up-to-date with the latest trends and innovations at the Automechanika Academy.

38 international trade associations

21 official country pavilions.

20,879 sqm net

1,882 Exhibitors 16,876 sqm net

1,696 Exhibitors 1,482 Exhibitors

Trade Associations:

1,324 Exhibitors

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1,102 Exhibitors

from

59 Countries

10,886 sqm net 941 Exhibitors 8,635 sqm net

654 Exhibitors 6,645 sqm net 4,800 sqm net

2,138 sqmnet 119 Exhibitors from 16 Countries 5,176 Visitors from 42 Countries

2003

2

from

14,113 sqm net

305 Exhibitors from 29 Countries 5,492 Visitors from 72 Countries

2004

446 Exhibitors from 37 Countries 7,147 Visitors from 76 Countries

2005

from

811 Exhibitors from

10,754 Visitors

2006

from

56 Countries

from

2007

30,365 Visitors

52 Countries 44 Countries

46 Countries

28,709 Visitors

46 Countries

24,141 Visitors 20,715 Visitors 17,310 Visitors

15,275 Visitors

127 Countries

2008

from

16,058 Visitors

from

from 100 Countries

58 Countries

from

17,808 Visitors 14,412 Visitors

89 Countries

1,007 Exhibitors 958 Exhibitors

44 Countries

37 Countries

from

from

59 Countries

from

from

111 Countries

111 Countries

2009

2010

from 130 Countries

2011

from

from

130 Countries

134 Countries

2014

2015

from

120 Countries

2012

130 Countries

2013

3

The Market

2014 Dubai Total(1) Foreign Trade in Selected Automotive Products* HS Code : 87089900

Import to Dubai Continents

Auto Parts Total Trade in Dubai from 2003 - 2014* Values in Billion US$ 12.1 12.0 10.0

8.1

8.0

7.9

10.1

$ 12.1 bn

8.8 Import

6.3

5.7 4.6

6.0 4.0

9.9

9.5

10.9

Asia Europe N. America Africa Oceania S. America Total USD

HS Code : 84099900

Import to Dubai Continents

2014 Breakdown*

3.4

Export + Re-export

2.0

$ 7.13 bn (59%)

1 2 3 4 5 6

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

TOTAL TRADE = Direct + Free Zone + Customs WH * Source: Statistics Section, Dubai Customs

$ 4.97 bn (41%)

1 2 3 4 5 6

Asia Europe N. America S. America Africa Oceania Total USD

HS Code : 85071000

Import to Dubai Continents

1 2 3 4 5 6 Automotive imports by product groups*

Automotive exports by product groups*

Asia Europe N. America Africa Oceania S. America Total USD

HS Code : 40111000 A

B

F

A 18% Automotive Parts & Accessories B 9% Tyres for Passenger Cars C 8% Tyres for Buses & Lorries D 6% Lead Acid Batteries E 5% Automotive Engine Parts F 54% Others

A

F

B

A 22% Automotive Parts & Accessories B 10% Tyres for Passenger Cars C 7% Automotive Engine Parts D 6% Tyres for Buses & Lorries E 6% Lead Acid Batteries F 49% Others

C C

D E

E

Automotive imports by country of origin*

D

Import to Dubai Continents 1 2 3 4 5 6

Automotive exports & re-exports by destination*

Asia Europe N. America Africa S. America Oceania Total USD

HS Code : 40112000 A

A 23% Japan B 14% South Korea C 12% China D 51% Others

A

A 13% Saudi Arabia B 6% Iraq C 4% Afghanistan D 77% Others

B C

D

D B

E

C

4

* Source: Statistics Section, Dubai Customs

Import to Dubai Continents 1 2 3 4 5 6

Asia Europe Africa N. America S. America Oceania Total USD

Automotive Parts & Accessories Export & Re-Export Continents 66% 23% 10% > 1% > 1% > 1% 1,279,953,828

Asia Africa Europe N. America Oceania S. America Total USD

56% 21% 19% 2% 1% 1% 1,094,413,696

Automotive Engine Parts Export & Re-Export Continents 45% 29% 21% 3% > 1% 1% 374,143,943

Asia Africa N. America Europe Oceania S. America Total USD

83% 9% 4% 3% > 1% > 1% 354,977,995

Automotive Batteries Export & Re-Export Continents 90% 7% 2% > 1% > 1% 398,017,932

Asia Africa Europe N. America S. America Ocenia Total USD

89% 10% > 1% > 1% > 1% 183,343,917

Tyres for Passenger Cars Export & Re-Export Continents 87% 7% 5% > 1% > 1% 648,305,707

Asia Africa Europe N. America Oceania S. America Total USD

70% 22% 7% > 1% > 1% > 1% 489,921,814

Tyres for Buses & Lorries Export & Re-Export Continents 95% 4% > 1% > 1% > 1% 560,580,786

Asia Africa Europe N. America Oceania S. America Total USD

69% 26% 3% 1% > 1% > 1% 280,280,854

(*) Source: Statistics Section, Dubai Customs (1) Figures include: Dubai Direct Trade + Free Zone Trade + Customs Warehouse Trade

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Product Groups Automechanika Dubai is split into 6 distinct product sections

PARTS & COMPONENTS

 Body repairs: equipment and material

CAR WASH, CARE & RECONDITIONING

Representing the biggest part of the show, this section presents the spare parts manufacturers, suppliers and distributors.

 Paintwork and corrosion protection: system,

The climate conditions in the Middle East make more frequent car care necessary than elsewhere. In the past, manual car wash was popular, however, the rising cost of manual labour and tightening of the labour laws continually increase the demand for automated car washing systems. Filling stations in the UAE are now reaching the highest international standards, with a focus on environmentally friendly technology and waste water management.

Product Areas  Powertrain: engine, gearbox, exhaust  Chassis: axles, steering, brakes, wheels, shock

absorbers  Body: metal parts, roof systems, mounted parts,

windows, bumpers  Standard Parts: fastening elements, thread and

securing elements, sealing rings, roller bearings  Interior: cockpits, instruments, airbags, trims,

seats, heating, air-conditioning, electrical adjusters, interior filters

ELECTRONICS & SYSTEMS This section is dedicated to buyers searching for car technology, vehicle systems, and electronics.

Product Areas  Alternative original equipment drive units:

hybrid, electric motors, natural gas, LPG  Charging accessories: plugs, cables, connectors  Regenerated, restored and renewed parts for

cars and commercial vehicles  Parts and services for vintage vehicles

REPAIR & MAINTENANCE With targeted visitor marketing, the show attracts workshop chains, dealers in workshop equipment, paint and bodyshop centres, fleet operators, main dealers, independent and licensed workshops from the entire UAE, GCC, wider Middle East and Africa.

Product Areas  Garage equipment and tools: lifting gear,

testing and measuring equipment, tyre installation, work clothing

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equipment, paint, corrosion protection, auxiliaries  Vehicle bodies for lightweight and

heavyweight utility vehicles: bespoke and special bodies  Caravans and motorhomes: bodies and

extensions, maintenance and repairs  Towing service, accident assistance,

mobile services: equipment, material/ consumables  Waste disposal and recycling: system,

equipment  Dealership equipment: shop-fitting/shop

systems, sales equipment, office and warehouse equipment, trade literature  Basic and advance training: mechanics,

mechatronics, bodywork and paintshop  Restoration and maintenance of vintage

vehicles

TYRES & BATTERIES One of the fastest growing sections of the show bringing major brands of tyre manufacturers, suppliers and distributors to meet new buyers and existing customers from the region.

Product Areas  Refuelling: filling station planning and construction, filling

station equipment, tank systems for alternative fuels  Washing & Care: car wash halls and lines, washing

equipment, equipment for vehicle care, cleaning products, valeting, accessories  Oils and lubricants: systems, equipment, lubricants,

auxiliaries and consumables, recycling  Charging infrastructure: charging stations, generators

and networks

Automechanika Dubai serves two different purposes: It gives international manufacturers of accessories and performance products the maximum insight into business in the Middle East. It also enables local companies to start or increase their export business where the purchasing power of the buyers from the region cannot be underestimated or ignored.

Product Areas  General accessories for motor vehicles: rack systems,

roof boxes, covers, jacks, technical textiles for carpets, door lining and seats  Tuning, club sport, performance systems, design

enhancement, customising: sports exhaust systems, sports air filters, sports chassis, chip and engine tuning, spoilers, styling elements, transfers, airbrush systems  Infotainment: car media, accessories and sound design  Special vehicles, equipment and modifications:

trailer hitches, taxis, police, ambulance and council vehicles, off-road and pickup accessories  Alternative drive units: retrofit and modification

ACCESSORIES & CUSTOMISING The car modification scene in the Middle East is still in its early days. As the economy develops, the legal framework will eventually allow more space for professional modifiers to get their work approved.

solutions  Wheels and rims  Trailers for cars and small commercials, spare and

accessory parts for trailers

Product Areas  Tyres: Passenger, Bus and Trailer / Truck  Tyres: OTR, Agricultural, Industrial / TBR  Rims and Tubes  Tyre Repair Material: Patches, Retreading

Material and Equipment  Batteries

“Every year Automechanika Dubai has been giving us more leads and serves more as a platform for us to meet the existing distributors to build future plans. The relationship we have with the organiser of Automechanika Dubai is always great and we are looking forward to Automechanika Dubai 2016” Vikas Anand | General Manager, Al Dobowi

Did you know?

In Automechanika Dubai 2015, there were 891 exhibitors (out of 1,882) that showcased truck & bus parts, equipment & services. The Truck Competence initiative is growing strong year after year.

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How to become an exhibitor in 5 easy steps: 3. Confirm booking – pay initial 30%

1. Email or fax your completed form

4. Pay remaining 70% fees 4 months prior to the show

2. Choose from 2 stand location options

5. Promote your participation Reach your maximum trade potential

1. Email or fax your completed form

3. Confirm booking – pay initial 30%

Complete the booking form and email or fax* it to the Automechanika Dubai Team.

The form can be downloaded from www.automechanikaDubai.com

Once you have chosen your stand, we will require an initial payment of 30% to confirm your booking

2. Choose from 2 stand location options

Upon receiving your form, we will send you 2 stand locations to choose from

4. Pay remaining 70% fees 4 months prior to the show

Pay the remaining 70% within 4 months prior to the show (or risk having space re-allocated) 5. Promote your participation

Start promoting your participation at the show (see how we can help on page 10)

* Email: automechanika@uae.messefrankfurt.com / Fax: +971 4 358 55 22

Pricing Structure

Selected Sponsorship Opportunities Automechanika Dubai offers selective branding and promotional opportunities ONLY to exhibiting companies.

To stand out amongst your competitors and co-exhibitors choose from the following selected sponsorship packages.

USD USD USD USD

445 per sqm 455 per sqm 465 per sqm 475 per sqm

Second floor in double storey stands Space only

USD 100 per sqm minimum of 21 sqm

Branded Flags

Visitor / Exhibitor Lanyard Over 50,000 lanyards will be printed. It is a must for each visitor to wear their badge during the exhibition. This allows you to expose your brand to visitors / buyers.

Visitor / Exhibitor Badge Over 50,000 badges will be printed. It is a must for each visitor to wear their badge during the exhibition. This allows you to expose your brand to visitors / buyers.

Exhibition Bag 35,000 bags will be printed. Each visitor will be given a carrier bag free of charge upon their arrival at the venue.

Registration Desk Branding Registration desks are an excellent space for branding as it is mandatory for all the visitors to register and pass through the registration desk to collect their badges and enter the exhibition.

Onsite Branding and Signage

Row Stand (one side open) Corner Stand (two sides open) Peninsula (head) Stand (three sides open) Island Stand (four sides open)

the maximum branding amongst over 50,000 industry professionals, VIPs and media.

Build your brand recognition through direct eye-to-eye communication that allows you to expose your brands to all trade visitors. Differentiate yourself from your competitors and co-exhibitors. Creative signage is your ultimate gateway to raise brand awareness and to receive

Flags will be placed in the most eye-catching locations at the venue. This will ensure high brand exposure and leave unforgettable impressions among the right audience.

Bespoke Packages Sponsorship packages offer a wide variety of displays throughout the show. We have four packages on offer.

Please contact us for details.

Headline Sponsorship Diamond Sponsorship Platinum Sponsorship Gold Sponsorship Silver Sponsorship Bronze Sponsorship Country Pavilion Sponsorship Official Product Partnership If your preferred branding opportunity is not listed, don’t worry – just call us. We have tailor-made packages to suit your requirements and budgets. Sponsorship opportunities at Automechanika Dubai are very limited. Contact us now to avoid disappointment.

Email: arthur.tolentino@uae.messefrankfurt.com with subject line: Automechanika Dubai

2015 Sponsors: Headline Sponsor & Official Lubricant Partner:

Diamond Sponsor:

Platinum Sponsor & Official Battery Partner:

Gold Sponsor:

Silver Sponsors:

Early-bird discount 5% off space-only price for bookings received by September 30th, 2015.

The discount is applicable only if the booking is accompanied by payment of 30% of the space rental fee or a post-dated cheque amounting to the complete rental fee (due no later than October 14th, 2015).

Fairconstruction represents the stand construction services provided by Messe Frankfurt. We are pleased to introduce this high quality service to our exhibitors exclusively, starting from USD 85 per sqm. Fairconstruction is at your service with 10 different ready-made designs along with the flexibility of fulfilling your complete design requirements – that’s the home advantage for you!

PANTONE 285 C

Bronze Sponsors:

Country Pavilion Sponsors:

Knowledge Partner:

C=0, M=0, K=0, K=40

Retail Insights Partner:

2015 Media Partners:

In addition to stand space as above, Fairconstruction is mandatory for stand sizes up to 21 sqm.

8

For furniture requirements, please refer to the furniture list in the exhibitor manual.

Please contact fairconstruction@uae.messefrankfurt.com for further information.

9

We support you with complimentary services The Automechanika Dubai Team values your presence at the show, which is why we will work hard to ensure your successful participation.

PR

Start spreading the news and tell people why they should visit your stand! Our in-house Public Relations Manager runs a continuous PR campaign throughout the year with increasing activity closer to the show. If you have anything newsworthy to state, we would like to hear from you. It may be that we can include your news in our next press release.

E-newsletter

Spread your company news in a professional and convenient manner. Every month, an e-newsletter is sent out to our database, which targets the relevant segments of the market. Just as in PR, we can include your stories in the e-newsletter, again giving your company extra exposure to the people that matter to your business.

Business Matchmaking

Automechanika Dubai facilitates Business Matchmaking for its exhibitors & visitors. The goal is to allow exhibitors and pre-registered visitors to pre-schedule specific targeted appointments to take place during the show, the value being that the time spent at the exhibition will be optimised for both parties. Exhibitors & pre-registered visitors will be notified 3 months before the show with further details. Please see the infographic on the next page.

Remember  E arly scheduling is critical to maximise meeting confirmations  T he Business Matchmaking team is onsite for assistance  S ms & Email reminders are sent on days of scheduled meetings

Business Matchmaking System REGISTERED PARTICIPANTS

Promotion Digital Portal (PD Portal)

CONFIRMED EXHIBITORS

As part of our efforts to ensure that you have a successful exhibition experience, we have a ‘PD Portal’ for Automechanika Dubai which contains a number of FREE tools that you could use to promote your presence at the exhibition.

demographics + industry +product interest

 E-card / Personalised e-card – provided in

both English and Arabic. Also has the option to be personalised by adding your logo and stand number  Personalised email signature – personalise this by adding your stand number and attaching it to all your emails  Online banner – which you can add to your website or even to your emails  Automechanika Dubai logo generator – in case you would like to add our logo when communicating your participation at the show to your clients  Invitation letter / Fax invitation – which you can use to invite existing and potential clients to visit your stand  Printed invitations – receive free eye-catching invitations to invite your customers to your stand

Here’s what you should do to start using this FREE service 1) Log on to www.pd.messefrankfurt.com 2) Select Automechanika Dubai from the list of shows displayed 3) Select your preferred user language 4) Type your preferred username and password 5) Once you complete registration, you will receive a confirmation email. Click on the Activation Link in the confirmation email and you are ready to start using our PD Portal

PROFILED EXHIBITORS

PROFILED VISITORS

SIGN IN

BUSINESS MATCHMAKING TEAM

LOGIN DETAILS

CHECK YOUR PROFILE AND EDIT IF REQUIRED

USERNAME PASSWORD

MOHAMMED ABDULLAH Designation: CEO Industry: Tyres & Batteries Country: Saudi Arabia

SARAH BROOKS Designation: Program Manager Industry: Automotive & Transportation Country: Australia

JOHN SMITH Designation: MD Industry: Parts & Systems Country: United Kingdom

RAJESH KUMAR Designation: Regional Business Manager Industry: Repair & Maintenance Country: India

VIEW YOUR INDIVIDUAL MATCHING REPORT

NAME COMPANY INDUSTRY

 (OR)

DESIGNATION ETC...

SEARCH

MOHAMMED ABDULLAH Designation: CEO Industry: Tyres & Batteries Country: Saudi Arabia

SARAH BROOKS Designation: Program Manager Industry: Automotive & Transportation Country: Australia



RAJESH KUMAR Designation: Regional Business Manager Industry: Repair & Maintenance Country: India

JOHN SMITH Designation: MD Industry: Parts & Systems Country: United Kingdom

FILTER YOUR SEARCH

VIEW. SELECT. INVITE

(OR) SET ONE-TO-ONE OR MULTIPLE ATTENDEE MEETINGS

ACCEPT / DECLINE / PROPOSE NEW TIME / REFER TO COLLEAGUE

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PRE-REGISTERED VISITORS

PROFILE EVALUATION

ALL PARTICIPANTS RECEIVE MEETING REQUESTS VIA EMAIL TO ACTION

10.00 - 10.25 10.30 - 10.55 11.00 - 11.25 11.30 - 11.55 ETC...

BUSY

Meeting with Linda Baker

BUSY

Meeting with John Smith

AVAILABLE

CREATE MEETING

BUSY

Meeting with Ahmed Yousuf

AVAILABLE

CREATE MEETING

REVIEW PRIVATE CALENDAR

MEETINGS TAKE PLACE AT SHOW © Messe Frankfurt Middle East GmbH

Messe Frankfurt Against Copying Besides causing considerable economic losses for the companies affected, counterfeit products also represent a danger to road-traffic safety. Many motorists are unaware of the fact that the use of inferior-quality automobile parts can endanger both themselves and others. Thus, with our campaign against product piracy, Messe Frankfurt is making a contribution to safer roads.

Messe Frankfurt advises and supports exhibitors in the fight against product piracy. For exhibitors, it is extremely important that they take steps before the show to prevent unpleasant surprises during the event. They should first register their trademarks with the Ministry of Economy and then make an appropriate application to the customs authorities who can then stop suspicious consignments, investigate, take samples and destroy copies.

Epoc Messe Frankfurt GmbH is a member of the Brand Owners’ Protection Group (BPG) in Dubai.

The Brand Owners’ Protection Group seeks the enforcement of intellectual property laws, copyright, patent and trademark protection, and licensing laws in order to protect consumers from counterfeits and all other forms of illicit trade.

To offer exhibitors support for their legal matters, Messe Frankfurt sets up an on-site legal service during the exhibition. Lawyers from the law firm Meyer-Reumann & Partners will provide you with immediate assistance if required. Their online portal for registered exhibitors of Automechanika Dubai provides a databank where you can upload necessary documents and have access to a question and answer facility. For more information, please email ip@uae.messefrankfurt.com

Exhibitor Checklist Important Dates

August to Submit application before September November 2015 30th, 2015 to avail Early Bird discount (30% of payment must be made; remaining 70% must be settled no later than 4 months prior to show date)

Submit PR information: - Press Release - Product Launches - News

Contact Person

Documents Sent?

Nerza Del Rosario | Parts & Components Sales Manager* nerza.delrosario@uae.messefrankfurt.com Tommy Le | Parts & Components Sales Coordinator* tommy.le@uae.messefrankfurt.com Rudolph Anand | Tyres & Batteries Sales Manager** rudolph.anand@uae.messefrankfurt.com Mariam Sharashenidze | Accessories & Customising Show Manager mariam.sharashenidze@uae.messefrankfurt.com Gareth Wright | Head of Public Relations gareth.wright@uae.messefrankfurt.com Abdelrahman Kurdieh | Brand Development Manager abdelrahman.kurdieh@uae.messefrankfurt.com

¨

¨

Submit stand construction orders

Wenonah Parkes | Head of Additional Exhibition Services wenonah.parkes@uae.messefrankfurt.com

¨

December 2015

Order Visitor Invitations 6 months prior to show date (orders are free of charge & placed through PD Portal software)

Christina Marshall | Marketing Manager christina.marshall@uae.messefrankfurt.com

¨

January 2016

Distribute Visitor Invitations to client database Online Exhibitor Manual access will be provided to you

Christina Marshall | Marketing Manager christina.marshall@uae.messefrankfurt.com

¨

Angel Agnes Moniz | Operations Coordinator angel.moniz@uae.messefrankfurt.com

¨

Complete Show Catalogue entry details online Begin utilising our Business Matchmaking tool for meeting setup during the show

Angel Agnes Moniz | Operations Coordinator angel.moniz@uae.messefrankfurt.com

¨

Christina Marshall | Marketing Manager christina.marshall@uae.messefrankfurt.com

¨

Complete online details for: - Exhibitor Badges - Exhibitor Party

Angel Agnes Moniz | Operations Coordinator angel.moniz@uae.messefrankfurt.com

¨

Complete online forms for additional requirements: - Hostesses - Furniture - Catering - Electricity/Water

Angel Agnes Moniz | Operations Coordinator angel.moniz@uae.messefrankfurt.com

Stand Assembly Access | Space Only Exhibitors

Angel Agnes Moniz | Operations Coordinator angel.moniz@uae.messefrankfurt.com

February 2016

May 5th May 7th, 2016

¨

Wenonah Parkes | Head of Additional Exhibition Services wenonah.parkes@uae.messefrankfurt.com May 6th May 7th, 2016

Stand Assembly Access | Maxima/Maxima Plus Exhibitors

May 8th May 10th, 2016

Automechanika Dubai 2016 Show Showtime: 10am - 7pm

May 9th May 10th, 2016 May 9th May 10th, 2016

Exhibitor Survey distribution (please fill and return) Booking Form (re-book to guarantee your location for 2017)

May 10 May 11th, 2016

Show Breakdown & Stand Disassembly (all valuables & products must be removed on May 10th ASAP after the show closes)

th

12

Information

*Also responsible for Electronics & Systems **Also responsible for Car Wash, Care & Reconditioning and Repair & Maintenance

Wenonah Parkes | Head of Additional Exhibition Services wenonah.parkes@uae.messefrankfurt.com

¨ ¨ N/A

¨ ¨ N/A

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Dubai: Business, tourism and beyond Just five hours from Europe and Asia, Dubai makes for the perfect city break thanks to its superb beaches, exceptionally competitive shopping and exciting nightlife. Thanks to its infrastructure, tourist amenities and relatively liberal policies, Dubai has managed to shine brighter than any other city in the world.

Having expanded along both banks of the creek, Dubai is divided into two parts − Bur Dubai on one and Deira on the other side.

Each part has its share of fine mosques and busy souks, beach parks, public buildings, hotels, office towers, banks, apartments and villas.

Visitors to Dubai can enjoy world class facilities including golf courses, spas, shopping malls and skiing, dip their toes in the waters of the Gulf or just take in the beat of the city. Dubai blends the old-world charm of Arabia with an ultramodern way

14

Moscow August 22 - 25, 2016 (annual)

of life. Here dusty villages and ancient houses sit beside luxurious residential districts and skyscraper business towers as well as shopping malls and fine restaurants.

Dubai is both a relaxing escape for the visiting tourist as well as a dynamic international business hub. It is also a city where the sophistication of the 21st Century goes along with the simplicity of a bygone era. While visitors and residents enjoy an international lifestyle it is important to appreciate the culture of Dubai which is deeply rooted in the Islamic traditions of Arabia. Direct flights, easy freight access, world class accommodation, simple visa regulations, liberal trade regulations – the essential requirements of successful exhibition destinations are all met by Dubai and the United Arab Emirates.

St. Petersburg March 15 – 17, 2016 (annual) Frankfurt September 13 – 17, 2016 (biennial) Chicago Spring 2017 (biennial) Mexico City July 13 – 15, 2016 (annual)

Buenos Aires November 9 – 12, 2016 (biennial)

Birmingham June 7 – 9, 2016 (annual)

Jeddah January 26 – 28, 2016 (annual) Shanghai December 2 – 5, 2015 (annual)

Madrid Spring 2017 (biennial) Istanbul April 7 – 10, 2016 (annual) Johannesburg May 31 - June 3, 2017 (biennial)

Automechanika Dubai P.O. Box 26761, Dubai, UAE Tel. +971 4 389 45 00 Fax +971 4 358 55 22 automechanika@uae.messefrankfurt.com www.automechanikaDubai.com

Kuala Lumpur March 23 - 25, 2017 (biennial)

New Delhi March 21 - 23, 2017 (biennial) Dubai May 8 – 10, 2016 (annual)

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Background information on Messe Frankfurt Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €554 million in sales and employing 2,130 people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised a total of 121 trade fairs, of which more than half took place outside Germany. Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For more information, please visit our website at: www.messefrankfurt.com

About Messe Frankfurt Middle East GmbH The portfolio of events for Messe Frankfurt Middle East includes Automechanika Dubai, Automechanika Jeddah, Beautyworld Middle East, Hardware+Tools Middle East, Intersec, Leatherworld Middle East, Light Middle East, Materials Handling Middle East and Paperworld Middle East. The subsidiary also organises a series of conferences and seminars including the BOHS Worker Health Protection Conference, the Beautyworld Spa and Wellness Management Summit, the Light Middle East Conference, Smart Traffic Middle East, and Future Mobility. For more information, please visit our website at www.messefrankfurtme.com * Preliminary figures (2014)

Messe Frankfurt Middle East GmbH P.O. Box 26761, Dubai, UAE Tel. +971 4 389 45 00 Fax +971 4 358 55 11 info@uae.messefrankfurt.com www.messefrankfurtme.com