POST SHOW REPORT 2015 The largest international automotive aftermarket trade exhibition in the wider Middle East www.automechanikaDubai.com
The Show & Market Automechanika Dubai is the largest international trade exhibition for the automotive aftermarket in the Middle East, Indian subcontinent and Africa. Exhibitors offer an unrivalled range of parts for motor vehicles, as well as components for the drive, chassis, body, electrics and electronic groups, equipment for vehicle service and repair, bodywork repair and painting, tyres, batteries and performance systems. The exhibition provides an outstanding opportunity for buyers to access a growing and diverse marketplace, which is driven by the rising standards of living in Gulf countries and the need to maintain vast fleets of ageing vehicles in Iran, Pakistan, Iraq and Afghanistan. The diverse African and CIS markets also offer rich opportunities. Automechanika Dubai has rapidly become an essential trade platform for buyers and sellers in this dynamic industry.
The main trans-shipment destinations for automotive-related products
Market Information
2013
• Dubai serves as the most important trans-shipment hub in the region • Total automotive aftermarket trade value of 12.1 billion USD • 41% of goods that land in Dubai have a different final destination Auto Parts Total Trade in Dubai from 2003 - 2014* Values in Billion US$ 12.1 12.0
10.9 9.9
9.5
10.0
10.1
8.8 8.1
7.9
8.0 5.7 6.0
4.0
6.3
4.6 3.4
2.0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
TOTAL TRADE = Direct + Free Zone + Customs WH
2
* Source: Statistics Section, Dubai Customs
Values in Millions US$
645
583 600
400
297
294 228
217
200
Saudi Arabia
Iraq
2014
Afghanistan
“This year we are here and I think it is the perfect timing in relation to the business in the Middle East and Africa. Most of the main players in the automotive industry are here this year and showing off their big muscles with good reason. This is because everybody is expecting the Middle East market to grow for the next five years minimum.” Sherif El-Sheikh | Regional Leader for the Middle East and Africa, WABCO Trailer Systems, Aftermarket and Off-Highway Division
Automotive imports by product groups*
Automechanika Dubai Exhibitors 2003 – 2015
Automotive exports by product groups*
1,882 1,696
1800 1600
1,324
1400 1200
941
1000
1,482 B
1,102
F
811
600
305
400
A 18% Automotive Parts & Accessories B 9% Tyres for Passenger Cars C 8% Tyres for Buses & Lorries D 5% Automotive Engine Parts E 6% Lead Acid Batteries F 54% Others
A
F
B
A 22% Automotive Parts & Accessories B 10% Tyres for Passenger Cars C 7% Automotive Engine Parts D 6% Tyres for Buses & Lorries E 6% Lead Acid Batteries F 49% Others
C
654
800
200
958 1,007
A
446
C
D E
E
D
119 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Automotive imports by country of origin*
Automechanika Dubai Visitors 2003 - 2015
Automotive exports & re-exports by destination*
30,365 28,709
30,000 25,000
20,715
14,412
15,000 10,000
15,275
16,058
D B
5,492
E
7,147
C
5,000
C D
10,754 5,176
A 13% Saudi Arabia B 6% Iraq C 4% Afghanistan D 77% Others
B
17,310
17,808
20,000
A
A 23% Japan B 14% South Korea C 12% China D 51% Others
A
24,141
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
* Source: Statistics Section, Dubai Customs
“This year has been a great success. This show stands out when compared to the rest. Automechanika Dubai 2015 has been very busy. We have met people from different places, mainly the MENA region.” Majdi Abduljebain | Marketing Manager, General Motors AC Delco
3
1,882 Exhibitors
59 Countries
21 Country Pavilions Australia Brazil China Egypt France Germany
Hong Kong India Italy Korea Malaysia
B
Pakistan Singapore South Africa Spain Taiwan
Thailand Tunisia Turkey UK USA
A 88% International B 12 % Domestic
A
“We have been here for the show previously, and this year has been very busy. Undoubtedly, we will be there for the show every year. This show helps us focus on the hub for Middle East. We successfully meet different visitors, potential clients and potential visitors at the show.�
4
Ian Saultz | Export Sales Director, OWS
“The Automechanika Academy was a very informative event and gave us an insight into the commercial vehicles business trends in the Middle East.” Azhar Ali | Senior Engineer, Bridgestone MEA
Conference Over 100 international high profile delegates attended the following programme:
Commercial Vehicles Conference 2015 Conference Programme: Wednesday, June 3, 2015 Presentations
Speakers
Job Title
Company
Registration and Refreshments Opening Remarks by the Chair
Herbert Lonsdale
International Business Development Manager
The Institute of the Motor Industry (IMI)
Nasim Saeed Al Mehairi
Senior Manager – Statistics and Studies Section
Dubai Customs
Subhash Joshi
Regional Head-Automotive & Transportation-Middle East and North Africa
Frost & Sullivan
Jamal Al Sadah
Director of Monitoring & Enforcement Department
Roads and Transport Authority - Dubai
Tariq Al Falahi
Section Head-Freight Planning
Department of Transport (DoT) - Abu Dhabi
Herbert Lonsdale
International Business Development Manager
The Institute of the Motor Industry (IMI)
Dr. Paul Spear
Return on Investment Manager
The Institute of the Motor Industry (IMI)
Ranjan Guha
Regional Sales and Business Development Manager
ENOC Lubricants
Csaba Szunder
Product Marketing Trucks & Bus
Michelin Africa, India & Middle East
Surender Singh Kandhari
Chairman
Al Dobowi Group
Paul Richards
General Manager
Leasing and Telematics Division, Massar Solutions
Session 1: Dubai Auto-Parts Statistics Updates Session 2: Commercial Vehicles Industry in the GCC - Key Trends and Highlights Session 3: Regulations on Modifications to Commercial Vehicles Session 4: Minimum Safety Standards for Road Freight Operators in Abu Dhabi Break Session 5: Workshop Certification and Training of Mechanics in Commercial Vehicles Industry Session 6: New Generation Products from ENOC: Coolants and Performance Additive Session 7: Tire Regulations/Considerations for Commercial Tire Developments in the Region Session 8: Global Tire Industry Session 9: Latest Trends in Telematics and Leasing for Commercial Vehicles / Fleet Management Closing Remarks and End of Commercial Vehicles Conference 2015
5
“We’ve always have high expectations from the show, and we end the show year after year being more than satisfied. We have the best position at the show and the support that we had from the organisers has been great.“ Gary Carscadden | Director, Global Autoparts
Support from 38 International Trade Associations AAAA
The Australian Automotive Aftermarket Association
Australia
AASA
Automotive Aftermarket Suppliers Association USA
ACMA
Automotive Component Manufacturers Association of India
India
AIEC
Automotive Industry Export Council
APRA
EEPC
Engineering Export Promotion Council
India
PROMOS
Special Agency of the Milan Chamber of Commerce for Int’l Activities
EGEA
European Garage Equipment Association
Belgium
ProBrixia
EMMA
European Mobile Media Association
Germany
Special Agency of the Chamber of Commerce of Brescia
SERNAUTO
Spanish Automotive Equipment and Components Manufacturers Association
SINDIPECAS
Brazilian Autoparts Manufacturers Association Brazil
SMMT
Society of Motor Manufacturers
UK
STARSA
Southern Taiwan Auto-Parts Research & Strategy Alliance
Taiwan
TAITRA
Taiwan External Development Council
Taiwan
TDAP
Trade Development Authority of Pakistan
Pakistan
TIBA
Taiwan Iran Business Association
Taiwan
THTMA
Taiwan Hand Tools Manufacturers Association Taiwan
TMDIA
Taiwan Mold & Die Industry Association
Taiwan
TVMA
Taiwan Transportation Vehicle Manufacturers Association
Taiwan
USCS
US Commercial Services
USA
ZDK
German Federation for Motor Trades and Repairs
Germany
EMMA Arabia European Mobile Media Association
UAE
South Africa
HDMA
Heavy Duty Manufacturers Association
USA
Automotive Parts Remanufacturers Association
USA
ICCI
Incheon Chamber of Commerce Industry
South Korea
Fed. Assoc. of the Manufacturers and Importers of Automobile Service Equipment
Germany
IEAT
Importers and Exporters Association of Taipei
Taiwan
KOTRA
Korea Trade Investment Promotion Agency
South Korea
ASME
Association of Small & Medium Enterprises
Singapore
MEMA
USA
BMWi
Federal Ministry of Economics and Technology
Germany
Motor & Equipment Manufacturers Association National Association of Automotive Component and Allied Manufacturers
South Africa
ASA
NAACAM
BPG
Brand Owners Protection Group
UAE
OAC
Overseas Automotive Council
USA
DITP
Department of International Trade Promotion
Thailand
PAAPAM
Pakistan Association of Automotive Parts & Accessories Manufacturers
Pakistan
Centro Estero Internazionalizzazione
Italy
EECA
Egypt Expo & Convention Authority
Headline Sponsor & Official Lubricant Partner:
Diamond Sponsor:
Egypt
Platinum Sponsor & Official Battery Partner:
Piemonte Gold Sponsor:
Silver Sponsors:
Bronze Sponsors:
PANTONE 285 C
C=0, M=0, K=0, K=40
Associations:
Media Partners: er Hersteller u dd nd an I rb
Retail Insights Partner:
6
m ob
en
u nA vo
to
e.V .
Bu n
ure rte
de sv e
po m
Knowledge Partner:
il-S e
rvice Ausr
ng tu üs
Italy
Spain
Country Pavilion Sponsors:
“Automechanika has been growing consistently; It is a very important show for us as we met different qualitative distributors here. We have launched eight new products at this exhibition. The show for us is mainly focused on meeting the end user to showcase our new products, and we are focused on the branding of our products. We received very good footfall over the past 3 days.“ Anshul Samant | Sr. Manager Export Marketing, BKT
30,365 visitors
134 Countries * CIS 1% * Europe 5%
o st
f th
Wid e
r
Re
* Americas 1%
* Asia 5%
e W o rl d 2 7 % *
Mi
ddle East 14%
Gulf States 10%
* Indian subcontinent 8%
* Africa 7%
* Oceania 1% * UAE 49%
2015 Visitors by Region
Regions
Visitors - Main Area of Interest Product Sections Parts & Components Electronics & Systems 30% Electrics / Electronics / Sensor Systems
Accessories for Motor Vehicles
7%
Paintwork & Corrosion Protection
3%
Alternative Drive Units
6%
Dealership Equipment
3%
Infotainment
3%
Waste Disposal & Recycling
1%
Car Trailers
3%
Drive Units
24%
Passenger Tyres
Bodywork
17%
Chassis
14%
Powertrain
10%
Parts for Vintage Vehicles
Dealership Management
2%
12%
Dealership Marketing
2%
Truck Tyres
12%
Claim Management & Control
2%
Batteries
12%
Dealership Planning Construction
1%
Rims
12%
10%
OTR/Agricultural
10%
Standard Parts
9%
Oils & Lubricants
6%
Tyre Repair Material
10%
Interior
7%
Washing & Care
4%
Regenerated Parts
5%
Refueling
2%
Charging Stations
2%
Accessories & Tuning
7
Tyres & Batteries
IT & Management
Special Vehicles, Equipment & Tuning
8%
Repair & Maintenance Basic & Advance Training
7%
Body Repairs
6%
Garage Equipment & Tools
5%
Service Station & Car Wash
Visitor Origin by Business Sector Distributor 24% Manufacturer 19% Import / Export 18% Wholesaler 13% Service Provider 11% Retailer 6% Government 2% Media / Press 1% Visitors Interested in Products / Equipment for: Passenger Vehicles 41% Commercial Vehicles 34% Industrial Vehicles 18% Agricultural Vehicles 8%
2015 Business Matchmaking Information After the success of the initial pilot programme in 2013 and full roll out in 2014, this year showed the true power of this initiative. Exhibitors and visitors alike took full advantage of this great platform to help them efficiently maximize their time while at the show.
Registered profiles for Business Matchmaking B
A 89% Visitors B 11% Exhibitors
More than
2,200 meetings took place
70% of the scheduled meetings took place 80% of the meetings were organised by the exhibitors
A
Messe Frankfurt Middle East GmbH P.O. Box 26761, Dubai, UAE Tel. +971 4 389 45 00 Fax +971 4 358 55 22 info@uae.messefrankfurt.com www.messefrankfurtme.com 8
Automechanika Dubai automechanika@uae.messefrankfurt.com www.automechanikaDubai.com Mr. Mahmut Gazi Bilikozen - Show Director gazi.bilikozen@uae.messefrankfurt.com