K i m Jones is M iss Jones. “C omb i ni ng a d ee p appreciation of Filipino, Austr alian a n d g l ob al fash ion, Kim Jones is a power ful voice for the l oc a l ar ti sans and designer s that m ake Pinoy fash i on so c o mpelling, as well as a beacon for the b est o f i nte r na tional style. Inspired by her life in A u stral i a a n d fusing classic and casual, her style is refi ned but not restr icted.� - kim cam jones.com
K i m Jon e s d i p s he r toes into fashion design as she finally l a u n c h e s he r fi rst-ever capsule collection with AVA. The 9-p i ec e c o l l e c ti on is a fun m ix of casual yet fem inine p i ec e s, p er fec t fo r the sum m er and all throughout the yea r. S ho p h e r style from a collection that m ar r ies K i m’s e ffo r tl e ss a esthetic and adventurous per sonality. Th e fa sh i on b l o g ger and style influencer m ade sure tha t th e 9 p i e c e s tr ansfor m into a hundred different en se mb l es, w he re som e pieces can be wor n sever al w a ys a n d eve r ything pair s together. The M iss Jones x AVA c o l l e c ti on also features an exclusive pineapple p ri n t an d c a refu l l y selected fabr ics to ensure the best q u a l i ty a n d tai l o red fit.
Kim wears an all-yellow ensemble, pairing the tailored long-sleeved button top with the full volume waterfall skirt.
THE BUTTON DOWN TOP
THE H a lte r B o w Top
Kim wears a salmon pink a-line halter top tuckedin to emphasize the bow detail. She paired it with the blush draped tulip wrap skirt for an added feminine touch.
Kim wears a casually elegant maxi dress in her signature pineapple print. The dress features a low-back detail and full volume skirt.
THE MAXI DRESS
THE CROPPED BARDOT TOP
Kim wears a yellow cropped 2-way Bardot top with a pink full-volume waterfall skirt with box pleats. The skirt comes fully lined with a longer back detail, invisible side zipper, and 2 pockets.
THE L o n g - s lee v e s BARDOT TOP
Kim wears a long-sleeved 2-way overlap Bardot top in her signature pineapple print. Sleeves are gartered to achieve the scrunched up, relaxed look. She paired it with an equally bright shade of yellow a-line tailored shorts with a bow belt and scallop detail.
Kim wears a scallop hem top in blush pink tucked out of her tailored blush pink shorts with scallop side detail worn without the bow belt.
THE SCALLOP TOP
THE SCALLOP SHORTS
Kim wears the perfect tailored a-line shorts with a scallop detail on the side. She paired it with a white cropped 2-way Bardot top with overlap back detail.
Kim pairs the full volume waterfall skirt as a coordinate to her cropped 2-way Bardot top with overlap back detail, both in her signature pineapple print. The coordinate pair seems like a dress than a 2-piece ensemble.
THE W A T E R FA L L SKIRT
THE WRAP SKIRT
Kim wears the versatile tulip wrap skirt, it drapes gracefully paired with the feminine halter top.
SUMMER LOOKBOOK 2015
ABOUT AVA
AVA i s th e l e a di n g o n l i n e fa s hion b r and Ph i l i ppi n e s. Ou r pu rpo se i s to m ak e lif e be a u ti fu l th ro u gh de si gn a n d t echnolog y. We sta r te d AVA be c a u se w e f elt Filip ino w o me n de se rve d to e xpe ri e n ce b eaut y e ve r yda y. F ro m e me rgi n g de s ig ner s and sma l l bu si n e ss o w n e rs, to es t ab lis hed bra n ds a n d i n di e l a be l s, AVA’s p rev ious c o l l a bo ra ti o n s i n c l u de Tw eet ie De L e o n -Go n za l e z, Va n i a Ro moff , and th e Pro fe ssi o n a l Mo de l s Ass ociat ion in th e Ph i l i ppi n e s. We c e l e bra t e Filip ino c re a ti vi ty. We h o pe to sh a re t he b eaut y th a t th e Ph i l i ppi n e s bri n gs in d es ig ndri ve n ma rke ts. AVA i s ba c ke d by Ki c ksta r t Vent ures ( t he ve n tu re c a pi ta l fu n d o f Gl o be Telecom ) , H a tc h d D i gi ta l , a n d th e Se gov ia G roup . At th e 2 0 1 2 D u bl i n We b Su m m it , AVA w a s n a me d a s o n e o f th e to p 100 m os t pro mi si n g sta r tu ps i n th e wor ld . AVA i s th e fi rst F i l i pi n o fa sh i o n br and t o b e fe a tu re d a s a c a se stu dy at Har v ard Bu si n e ss Sc h o o l .
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