Business Development Managers BDMs offer converters trusted counsel, deep product and application knowledge, and more.
“A Business Development Manager’s (BDM) ultimate goal is to be a trusted advisor to our customers,” says Guy Coons, BDM, Rapid-Roll. “We want them to view Avery Dennison as the goto source for products, support, technical information, and more. It’s about building relationships that will drive mutual growth for both the customer and us.” A team of eight associates stationed around the country, each BDM specializes in one or more of our Label and Packaging Materials portfolios. They often complement the work of our field sales representatives, offering even deeper expertise and strategic thinking in specific product areas.
growers to help them understand what we offer, and perhaps help them with their packaging sustainability goals. For Pharma it’s different. There, it’s more focused on new product development. Right now, I’m working with our technical leader to help a customer get cryogenic labels implemented across their product line.” With that in mind, a BDM’s dayto-day work might include any and all of the following: ‣ ‣ ‣
No single (or simple) job description The BDM role is so specialized that there’s really no one-sizefits all job description. “There are differences between what each BDM does based on the needs of the markets each one works in,” says Scott Super, BDM, Reclosure, Pharmaceutical. “In Reclosure, for instance, I might speak to blueberry
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Recommending products based on converter and end user needs Serving as an educational resource in their specialty area Gathering “voice of the customer” information to help Avery Dennison identify new opportunities grow our portfolios and support converters Working with customers on new product trials Working to understand trends through research; or through networking with OEMs, suppliers, and other players Supporting other Avery Dennison teams
AD Teams
“There’s just no typical day,” says Carolyn Burns, BDM, Durables, Automotive. “My day might include contacting and visiting tier suppliers, OEMs, and converters; doing market research for target companies; helping our sales representatives and converters select the best products for applications; working closely with other BDMs, and occasionally with other Avery Dennison businesses. Diverse backgrounds, continuous learning BDM is a dynamic and challenging job that requires a diverse resumé and lots of experience. As a whole, the team offers strong sales backgrounds, along with experience in engineering, technology, and manufacturing. Importantly, in an industry where change is the only constant, BDMs are committed to continuous learning and actively listening to customer needs. “The most challenging part of the job, for me, is the amount of technology in this space,” says Paul
