Revolutionizing Retail Emerging trends promised to change the retail landscape forever; COVID-19 is impacting that
No one really expected the first half of 2020. And no one really knows precisely how the ongoing events related to the COVID-19 pandemic are going to affect our economy and consumer retail behavior in the long term. Nevertheless, the goal for our Insights column remains the same: to share information about the consumer trends that are shaping our industry and our mutual business. This is information that can, in turn, help you adapt your business to meet the needs of the brands you serve. All of this comes as those brands adapt — sometimes radically — to continue to meet the needs of their customers.
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“Revolutionizing retail” is one of our 2020 megatrends. These megatrends represent the topline, changing attitudes and habits of consumers as identified by the Avery Dennison Marketing team. These are “seismic” and long-term shifts, not fads. We also recognize that these trends may be accelerated or slowed by the impact of COVID-19. We’ve done our best to incorporate that impact, based on the best market intelligence available. So let’s look at how consumers are revolutionizing retail by seeking out shopping experiences with companies and brands that add value to their lives, maintain authenticity and eliminate mundane tasks. Here are three of the megatrends we’re seeing.
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