Show Report Over
9,000
quality visitors attended in 2015
Exhibitors averaged
88 qualified sales leads
to follow up after the Show
35.3%
of visitors will spend over
$200,000
on their renovation or home build project.
34.8%
of exhibitors generated over
$100,000
in sales/orders.
The Canterbury Home Show
Meet quality buyers.
The Canterbury Home Show is Christchurch’s longest running Home Show, continuously delivering strong business for exhibitors and all key stakeholders. Exhibitors reported strong trading with 85% being satisfied or very satisfied with the overall quality of visitors to the 2015 Show. Homeowners were actively seeking building and renovation solutions, with 87.5% currently planning their home renovation or build project, and 35.3% of visitors confirming their total spend would be over $200,000. The Canterbury Home Show remains the premier destination for homeowners and trade seeking the very best in renovating and building products, which is why it remains in such strong demand. *All research and statistics within this report are taken directly from Exhibitor and Visitor Surveys conducted after the 2015 Canterbury Home Show (October 2015).
39.9% of visitors will spend over $100,000 on their renovation or home build project.
Visitors’ high renovation spend $200,001+
35.3%
$100,001 - $200,000
4.6%
$50,001 - 100,000
8.0%
$25,001 - $50,000
13.0%
Up to $25,000
29.5%
Quality visitors attend • 87.5% are currently planning their home building, renovation or home improvement project. • 48.5% plan to complete their renovation/new build within the next 12-months. • 47.2% of visitors have a combined income of over $100,000. • 27.7% of visitors own more than one property.
Only genuine buyers attend. Visitors planned projects
Visitors renovating now Project completion time-frame
Landscaping/Decking
49.2%
Bathroom
49.2%
Kitchen
40.6%
Living area
35.3%
Roof / windows
30.5%
Bedrooms
29.9%
Heating / cooling
27.7%
New furniture/furnishings
24.9%
House exterior cladding
21.5%
Home Entertainment systems
15.5%
Home Security
13.9%
Adding a room
9.2%
About to start home renovation
18.5
Pools / spas
9.0%
About to start building a new home
26.1
Commenced home renovation project
12.6
93% of visitors were satisfied with
the overall Show.
A further 27.7% of visitors were planning their future home improvement project.
Within 3 months
7.8%
In 3 - 6 months
13.0%
In 6 - 12 months
27.7%
In 12 - 18 months
18.7%
Over 18 months
20.3%
Delivering immediate sales and return on investment Exhibitors averaged
With 87.5% undertaking a building or renovation project, 48.5% expect to be completed within 12 months. Visitors building/renovating now
Commenced building new home
88 sales leads
to follow up post Show.
%
5.8
56.5% will gain up to 12 months extra work.
45.7% of exhibitors will gain up to 3 months extra work.
Purchase intention Visitors about to buy
%
Kitchens / kitchen products
41.9
Bathroom / bathroom products
51.6
Landscaping & decking
56.9
Flooring
48.8
Lighting
44.8
Products to cut energy bills
44.2
Windows & doors
41.7
Kitchen & laundry appliances
36.3
Blinds - indoor & external
28.6
84.8%
of exhibitors were ‘satisfied’ or ‘very satisfied’ with the quality of visitors at the Show.
Targeted marketing to the buyers A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project. This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project.
What do our exhibitors have to say? “We were involved last year and this year. As a newly started business it has been a great way to meet and talk to potential customers and build our brand.” Tim Gerard - Deck & Fence Pro Christchurch
The strategic marketing campaign includes: Prime time TV advertising with high TARP rating - reaching 78% of Cantabrian’s aged 30-64.
Comprehensive website with over 30,000 visits in the month leading up to the Show.
Saturation radio advertising across key Canterbury stations.
eDM marketing to the Home Show Club - over 15,700 members.
Prominent press advertisements in The Press.
Social marketing via Facebook, reaching over 34,000 Canterbury renovators.
16-page Show Guide distributed to over 80,000 homes and 10,000 Show visitors.
Digital advertising across key online channels.
“We spent $20,000 on a stand at this month’s Canterbury Home Show and came away feeling like we had enough job leads for two years’ work.” Jake and Luke Waghorn - Waghorn Builders
“The Canterbury Home Show is a great opportunity for us to get out in front of the public to make them aware of the options with electrical and energy management in the home. As we do not sell to the public, this provides us time with people to show them what positive outcomes can be achieved. We were overwhelmed by the number of the great comments and feedback on what we had to show, and excited that this can lead to sales in future.” Dave Chapman - Schneider Electric
Book your stand now for 2016 Friday 14 - Sunday 16 October, 2016 Horncastle Arena, Addington
Speak to our team about a tailored marketing solution for your business Phone 03 329 2263 or email sharonspyve@eenz.net.nz
canterburyhomeshow.co.nz