Chs14 show reportv22

Show Report

Delivering you a strong return on investment!

Photo credit: Metro Performance Glass

Photo credit: Calder Stewart Roofing

Photo credit: Dachshund Decks

The Canterbury Home Show The Canterbury Home Show, Christchurch’s longest running Home Show, delivered strong business for all key stakeholders.

Exhibitors reported excellent trading with over 96% being highly satisfied with the overall performance of the Show.

Visitors were actively seeking the latest in building and renovation solutions, with 97.9% planning a project with an average budget of $161,699.

With strong ‘at Show’ sales reported, exhibitors anticipate over $15 million of business to be generated, with an average ROI of $88,953 per exhibitor.

This iconic event remains the premier destination for homeowners and trade seeking the very best in renovating and building products. *All research undertaken by independent researcher, iData Group.

35.8% of visitors will spend over $100,000 on their renovation or home build project.

Your assurance of meeting quality buyers

Visitors’ high renovation spend Up to $25,000

37.7%

$25,001 - $50,000

14.6%

$50,001 - 100,000

7.2%

$100,001 - $200,000

4.2%

$200,001+

31.6%

Quality visitors attend • 97.9% are planning a building, renovation or home improvement project.

• 45.4% of visitors have renovated 2 or more properties.

• Visitors have an average renovation budget of $161,699.

• 34.6% of visitors own more than one property.

Only genuine buyers attend Visitors planning projects

Visitors renovating now Project completion time-frame

Outdoor

56.9%

Within 3 months

Bathroom

51.7%

In 3 - 5 months

10.8%

Kitchen

50.0%

In 6 - 11 months

31.5%

Living area

38.8%

In 12 - 17 months

19.9%

Bedrooms

37.7%

Over 18 months from now

22.6%

Roof / windows

34.5%

Furnishings

34.0%

Heating / cooling

30.1%

House exterior cladding

29.6%

With 97.9% undertaking a building or renovation project, 48.3% expect to be completed within 11 months.

Home Security

19.5%

Home Entertainment systems

18.4%

Pools / spas

10.9%

93% of visitors were satisfied with

the overall Show.

Exhibitors averaged 77 sales leads to follow up post Show.

Visitors building/renovating now

6.0%

%

About to start home renovation

27.6

About to start building a new home

29.8

Commenced home renovation project

14.9

Commenced building new home

4.6

Exhibitors averaged over

$35,300 of sales at the Show.

Show performs strongly Exhibitor Satisfaction

%

Quality of visitors

100

Launching new products

100

Total number of visitors

98.3

Generating brand awareness

98.2

Overall Show satisfaction

96.6

Generating high value sales

94.8

Large volume leads

90.6

Meeting building trades

90.0

Making sales at the Show

87.6

$15.3 MILLION worth of business is anticipated by exhibitors after the Show.

Show delivers immediate sales for business

Purchase intention

59% of exhibitors

will gain up to 3 months or more work.

41% will gain 4

months or more work.

Visitors about to buy

%

Kitchens / kitchen products

65.3

Bathroom / bathroom products

59.8

Landscaping & decking

52.3

Flooring

48.8

Lighting

44.8

Products to cut energy bills

44.2

Windows & doors

41.7

Kitchen & laundry appliances

36.3

Blinds - indoor & external

28.6

98.3% of

exhibitors were happy with the quality of visitors at the Show.

Targeted marketing to the buyers A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project.

This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project.

The strategic campaign includes; Prime time TV advertising with high TARP rating, reaching 78% of Cantabrian’s aged 30 - 64.

Saturation radio advertising across key Canterbury stations.

Prominent press advertisements in The Press.

16-page Show Guide distributed to over 80,000 homes and 10,000 show visitors.

Comprehensive website with over 29,000 visits in the month leading up to the Show.

eDM marketing to the Home Show Club - now over 15,700 members.

F

Social marketing via Facebook, reaching over 33,600 Canterbury renovators.

Book your stand now for 2015 Speak to our team about a tailored marketing solution for your business

Friday 16 - Sunday 18 October, 2015 Horncastle Arena, Addington 03 329 2263 sharonspyve@eenz.net.nz

canterburyhomeshow.co.nz