Show Report
Delivering you a strong return on investment! Photo credit: Metro Performance Glass
Photo credit: Calder Stewart Roofing
Photo credit: Dachshund Decks
The Canterbury Home Show The Canterbury Home Show, Christchurch’s longest running Home Show, delivered strong business for all key stakeholders. Exhibitors reported excellent trading with over 96% being highly satisfied with the overall performance of the Show. Visitors were actively seeking the latest in building and renovation solutions, with 97.9% planning a project with an average budget of $161,699. With strong ‘at Show’ sales reported, exhibitors anticipate over $15 million of business to be generated, with an average ROI of $88,953 per exhibitor. This iconic event remains the premier destination for homeowners and trade seeking the very best in renovating and building products. *All research undertaken by independent researcher, iData Group.
35.8% of visitors will spend over $100,000 on their renovation or home build project.
Your assurance of meeting quality buyers
Visitors’ high renovation spend Up to $25,000
37.7%
$25,001 - $50,000
14.6%
$50,001 - 100,000
7.2%
$100,001 - $200,000
4.2%
$200,001+
31.6%
Quality visitors attend • 97.9% are planning a building, renovation or home improvement project. • 45.4% of visitors have renovated 2 or more properties. • Visitors have an average renovation budget of $161,699. • 34.6% of visitors own more than one property.
Only genuine buyers attend Visitors planning projects
Visitors renovating now Project completion time-frame
Outdoor
56.9%
Within 3 months
Bathroom
51.7%
In 3 - 5 months
10.8%
Kitchen
50.0%
In 6 - 11 months
31.5%
Living area
38.8%
In 12 - 17 months
19.9%
Bedrooms
37.7%
Over 18 months from now
22.6%
Roof / windows
34.5%
Furnishings
34.0%
Heating / cooling
30.1%
House exterior cladding
29.6%
With 97.9% undertaking a building or renovation project, 48.3% expect to be completed within 11 months.
Home Security
19.5%
Home Entertainment systems
18.4%
Pools / spas
10.9%
93% of visitors were satisfied with
the overall Show.
Exhibitors averaged 77 sales leads to follow up post Show.
Visitors building/renovating now
6.0%
%
About to start home renovation
27.6
About to start building a new home
29.8
Commenced home renovation project
14.9
Commenced building new home
4.6
Exhibitors averaged over
$35,300 of sales at the Show.
Show performs strongly Exhibitor Satisfaction
%
Quality of visitors
100
Launching new products
100
Total number of visitors
98.3
Generating brand awareness
98.2
Overall Show satisfaction
96.6
Generating high value sales
94.8
Large volume leads
90.6
Meeting building trades
90.0
Making sales at the Show
87.6
$15.3 MILLION worth of business is anticipated by exhibitors after the Show.
Show delivers immediate sales for business
Purchase intention
59% of exhibitors
will gain up to 3 months or more work.
41% will gain 4
months or more work.
Visitors about to buy
%
Kitchens / kitchen products
65.3
Bathroom / bathroom products
59.8
Landscaping & decking
52.3
Flooring
48.8
Lighting
44.8
Products to cut energy bills
44.2
Windows & doors
41.7
Kitchen & laundry appliances
36.3
Blinds - indoor & external
28.6
98.3% of
exhibitors were happy with the quality of visitors at the Show.
Targeted marketing to the buyers A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project. This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project.
The strategic campaign includes; Prime time TV advertising with high TARP rating, reaching 78% of Cantabrian’s aged 30 - 64.
Saturation radio advertising across key Canterbury stations.
Prominent press advertisements in The Press.
16-page Show Guide distributed to over 80,000 homes and 10,000 show visitors.
Comprehensive website with over 29,000 visits in the month leading up to the Show.
eDM marketing to the Home Show Club - now over 15,700 members.
F
Social marketing via Facebook, reaching over 33,600 Canterbury renovators.
Book your stand now for 2015 Speak to our team about a tailored marketing solution for your business
Friday 16 - Sunday 18 October, 2015 Horncastle Arena, Addington 03 329 2263 sharonspyve@eenz.net.nz
canterburyhomeshow.co.nz