Ahs15 show report final

Show Report 49,213

quality visitors attended in 2015

$83.5

MILLION

worth of business is estimated to be generated as a result of the show.

Exhibitors estimate

$160,577

worth of sales from the show. * on average, per exhibitor

26.7%

of visitors will spend over

$100,000

on their renovation or home build project.

The Auckland Home Show The 2015 Auckland Home Show once again proved why it is one of the most successful and beneficial marketing avenues for home building and renovating businesses across the Nation.

With a 5% increase in attendance, 49,213 motivated, quality visitors attended the 5 day show.

Exhibitors reported strong trading, with 99% satisfied or very satisfied with the quality of visitors.

Homeowners were actively seeking building and renovation solutions, with 97.7% undertaking a project with an average budget of $123,159.

Exhibitor research identified that $83.5 million worth of business was generated by the Show, with an average ROI of $160,577 per exhibitor.

Meet quality buyers Quality visitors attend • 97.7% are planning a building, renovation or home improvement project.

• 59.3% of visitors made a purchase or order from exhibitors at the Show.

• Visitors have an average renovation budget of $123,159.

• 32.9% of visitors own more than one property.

• 30.4% have a combined income of over $150,000.

The Auckland Home Show continues to deliver a strong financial return for all key stakeholders, which is why it remains in such strong demand. * All research and statistics within this report are taken directly from Exhibitor and Visitor Surveys conducted after the 2015 Auckland Home Show.

52.3% of visitors

expect to complete their home improvement project within the next 12 months

Visitors’ high renovation spend Up to $25,000

31.1%

$25,001 - $50,000

19.9%

$50,001 - $100,000

11.9%

$100,001 - $200,000

7.4%

$200,001+

19.3%

Only genuine buyers attend.

Visitors planning projects

Visitors renovating now

Landscape, patios & decking

56.0%

Project completion time-frame

Kitchen

44.3%

Within 3 months

Bathroom

44.1%

In 3 - 6 months

16.4%

Living area

32.4%

In 6 - 12 months

26.9%

Furniture / furnishings

30.1%

In 12 - 18 months

16.3%

Bedrooms

29.3%

Over 18 months from now

18.9%

Roof / windows

27.0%

Heating / cooling

26.5%

House exterior cladding

15.7%

Home security

15.3%

Home entertainment systems

13.4%

Pools / spas

12.7%

Adding a room

10.9%

With 97.7% of visitors undertaking a building or renovation project,

52.3% expect to be

completed within 12-months.

Delivering immediate sales and return on investment.

9.0% Exhibitor Satisfaction

%

Generating brand awareness

98.0

Quality of visitors

99.0

Total number of visitors

96.1

Launching new products

95.4

About to start home renovation

31.3

Overall Show satisfaction

83.3

About to start building a new home

12.2

Generating high value sales

95.7

Visitors were more receptive and open to conversations than at other shows and the leads were of a higher quality.

We will be back next year - for sure!�

Commenced home renovation project

19.3

Large volume leads

93.6

Angela Randall - Tararua District Council

Meeting building trades

94.5

Making sales at the Show

82.7

Visitors building/renovating now

Commenced building new home

%

4.8

Visitors about to buy

%

Kitchens & kitchen products

58.1

Bathroom & bathroom products

58.2

Landscaping/gardening

55.8

Flooring

42.8

Lighting

40.6

Patios & decking

38.7

Heating & cooling

36.1

Kitchen & laundry appliances

35.2

Products to cut energy bills

33.6

41% of

exhibitors will gain 3 months or more work.

94.7% of visitors were satisfied with the Auckland Home Show overall.

“The Auckland Home Show exceeded all of our expectations. It was definitely worth the effort to get here!

34% will gain 4 months or more work.

Exhibitors estimate an average return on investment of

$160,577

98.3% of

exhibitors were happy with the quality of visitors at the Show.

What do exhibitors have to say?

Targeted marketing to the buyers A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project.

“Once again, the Auckland Home Show proved to be one of the best events in our Australasian show calendar. The quality of the promotion and the people through the gate was excellent.

We will certainly be returning next year - bigger and better than ever”.

This proven campaign delivers thousands of quality buyers with significant budgets ready to be spent on their home improvement project.

Andrew Pullen, Managing Director Vortex Spas

The strategic marketing campaign includes: Prime time TV advertising with high TARP rating - reaching 78% of Auckland people aged 30-64.

Comprehensive website with over 52,000 page views in the month leading up to the Show.

Saturation radio advertising across key Auckland stations.

eDM marketing to the Home Show Club - now over 29,000 members.

Prominent press advertisements in The New Zealand Herald.

Social marketing via Facebook, reaching over 133,000 Auckland renovators.

34 page Show Guide distributed to over 180,000 Auckland homes and 25,000 distributed at Show.

Digital advertising across key online channels.

“We absolutely loved being part of the Auckland Home Show. This was our first time and was definitely worth our while, so we will be back next year”.

Deon van der Nist Ecodure Bamboo & Oak Flooring Ltd

“It was the first time in quite a while that Barfoot & Thompson chose to exhibit at the Auckland Home Show. Our presence at the show was to create brand awareness and we achieved this through having a stand, handing out freebies as well as sponsoring The Street. We enjoyed being part of a show where the home really is at the heart of everything at the event.”

Mildie Meyer-Els, Sponsorship Manager Barfoot & Thompson

“As a new exhibitor we had a great show with huge numbers of people interested in our product, there isn’t really any better platform for doing this with a building product. It has set us up for almost a year’s worth of work.”

Joel Nichol, Operations Manager Magroc NZ Ltd

“Thank you so much, this was our biggest home show ever!”

Cherie Kerrison, General Manager Appliance Shed Limited

Book your stand now for 2016 Wednesday 7 - Sunday 11 September ASB Showgrounds, Greenlane

Speak to our team about a tailored marketing solution for your business.

Phone 09 976 8307 or email aucklandhomeshow@eenz.net.nz

aucklandhomeshow.co.nz