Show Report 49,213
quality visitors attended in 2015
$83.5
MILLION
worth of business is estimated to be generated as a result of the show.
Exhibitors estimate
$160,577
worth of sales from the show. * on average, per exhibitor
26.7%
of visitors will spend over
$100,000
on their renovation or home build project.
The Auckland Home Show The 2015 Auckland Home Show once again proved why it is one of the most successful and beneficial marketing avenues for home building and renovating businesses across the Nation. With a 5% increase in attendance, 49,213 motivated, quality visitors attended the 5 day show. Exhibitors reported strong trading, with 99% satisfied or very satisfied with the quality of visitors. Homeowners were actively seeking building and renovation solutions, with 97.7% undertaking a project with an average budget of $123,159. Exhibitor research identified that $83.5 million worth of business was generated by the Show, with an average ROI of $160,577 per exhibitor.
Meet quality buyers Quality visitors attend • 97.7% are planning a building, renovation or home improvement project.
• 59.3% of visitors made a purchase or order from exhibitors at the Show.
• Visitors have an average renovation budget of $123,159.
• 32.9% of visitors own more than one property. • 30.4% have a combined income of over $150,000.
The Auckland Home Show continues to deliver a strong financial return for all key stakeholders, which is why it remains in such strong demand. * All research and statistics within this report are taken directly from Exhibitor and Visitor Surveys conducted after the 2015 Auckland Home Show.
52.3% of visitors
expect to complete their home improvement project within the next 12 months
Visitors’ high renovation spend Up to $25,000
31.1%
$25,001 - $50,000
19.9%
$50,001 - $100,000
11.9%
$100,001 - $200,000
7.4%
$200,001+
19.3%
Only genuine buyers attend. Visitors planning projects
Visitors renovating now
Landscape, patios & decking
56.0%
Project completion time-frame
Kitchen
44.3%
Within 3 months
Bathroom
44.1%
In 3 - 6 months
16.4%
Living area
32.4%
In 6 - 12 months
26.9%
Furniture / furnishings
30.1%
In 12 - 18 months
16.3%
Bedrooms
29.3%
Over 18 months from now
18.9%
Roof / windows
27.0%
Heating / cooling
26.5%
House exterior cladding
15.7%
Home security
15.3%
Home entertainment systems
13.4%
Pools / spas
12.7%
Adding a room
10.9%
With 97.7% of visitors undertaking a building or renovation project,
52.3% expect to be
completed within 12-months.
Delivering immediate sales and return on investment.
9.0% Exhibitor Satisfaction
%
Generating brand awareness
98.0
Quality of visitors
99.0
Total number of visitors
96.1
Launching new products
95.4
About to start home renovation
31.3
Overall Show satisfaction
83.3
About to start building a new home
12.2
Generating high value sales
95.7
Visitors were more receptive and open to conversations than at other shows and the leads were of a higher quality. We will be back next year - for sure!�
Commenced home renovation project
19.3
Large volume leads
93.6
Angela Randall - Tararua District Council
Meeting building trades
94.5
Making sales at the Show
82.7
Visitors building/renovating now
Commenced building new home
%
4.8
Visitors about to buy
%
Kitchens & kitchen products
58.1
Bathroom & bathroom products
58.2
Landscaping/gardening
55.8
Flooring
42.8
Lighting
40.6
Patios & decking
38.7
Heating & cooling
36.1
Kitchen & laundry appliances
35.2
Products to cut energy bills
33.6
41% of
exhibitors will gain 3 months or more work.
94.7% of visitors were satisfied with the Auckland Home Show overall.
“The Auckland Home Show exceeded all of our expectations. It was definitely worth the effort to get here!
34% will gain 4 months or more work.
Exhibitors estimate an average return on investment of
$160,577
98.3% of
exhibitors were happy with the quality of visitors at the Show.
What do exhibitors have to say?
Targeted marketing to the buyers A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project.
“Once again, the Auckland Home Show proved to be one of the best events in our Australasian show calendar. The quality of the promotion and the people through the gate was excellent. We will certainly be returning next year - bigger and better than ever”.
This proven campaign delivers thousands of quality buyers with significant budgets ready to be spent on their home improvement project.
Andrew Pullen, Managing Director Vortex Spas
The strategic marketing campaign includes: Prime time TV advertising with high TARP rating - reaching 78% of Auckland people aged 30-64.
Comprehensive website with over 52,000 page views in the month leading up to the Show.
Saturation radio advertising across key Auckland stations.
eDM marketing to the Home Show Club - now over 29,000 members.
Prominent press advertisements in The New Zealand Herald.
Social marketing via Facebook, reaching over 133,000 Auckland renovators.
34 page Show Guide distributed to over 180,000 Auckland homes and 25,000 distributed at Show.
Digital advertising across key online channels.
“We absolutely loved being part of the Auckland Home Show. This was our first time and was definitely worth our while, so we will be back next year”. Deon van der Nist Ecodure Bamboo & Oak Flooring Ltd
“It was the first time in quite a while that Barfoot & Thompson chose to exhibit at the Auckland Home Show. Our presence at the show was to create brand awareness and we achieved this through having a stand, handing out freebies as well as sponsoring The Street. We enjoyed being part of a show where the home really is at the heart of everything at the event.” Mildie Meyer-Els, Sponsorship Manager Barfoot & Thompson
“As a new exhibitor we had a great show with huge numbers of people interested in our product, there isn’t really any better platform for doing this with a building product. It has set us up for almost a year’s worth of work.” Joel Nichol, Operations Manager Magroc NZ Ltd
“Thank you so much, this was our biggest home show ever!” Cherie Kerrison, General Manager Appliance Shed Limited
Book your stand now for 2016 Wednesday 7 - Sunday 11 September ASB Showgrounds, Greenlane
Speak to our team about a tailored marketing solution for your business. Phone 09 976 8307 or email aucklandhomeshow@eenz.net.nz
aucklandhomeshow.co.nz