2015 everywoman expo auckland brochure

Sell and market your product to 10,000+ women

Beauty, fashion, health, wellbeing, food, wine and more..

30 May - 1 June 2015 ASB Showgrounds, Greenlane

everywomanexpo.co.nz

Your new sales and marketing opportunity The EveryWoman Expo will run in Auckland on the Queen’s Birthday long weekend – 30 May to 1 June – at the ASB Showgrounds after many successful years in Australia.

As organisers of NZ’s largest consumer exhibition, The Auckland Home Show, you can trust our proven track record of running market leading events.

Featuring over 120 companies, attractions include the Beautiful You Fashion Catwalk, Empower Yourself Seminars, Schwarzkopf Dry Hair Styling Bar, the Spa Bar, food sampling, health advice, personal development and (the all-important) retail therapy.

This is your chance to put your product in front of over 10,000 mid to high income-earning women, aged 25 - 54 who are ready to spend.

We know what we’re doing EENZ is renown for its innovative, exciting consumer events; and for providing a high return on investment for all exhibitors. We organise 19 exhibitions across Australasia, making us the biggest and most successful consumer exhibition organiser.

EENZ’s competitive advantage is its ability to produce a vibrant marketplace for business.

Our marketing targets the right visitors and you also receive extensive promotional support with online, digital and print platforms. These combined assets deliver exhibitors great value for money, increased sales and assist business growth.

a sale of everything a woman wants!

91.4%

of visitors rate the quality of the Expo as “good to excellent”.

Why you should exhibit The EveryWoman Expo is a high profile selling event yielding measurable results.

Exhibiting will give your company significant additional sales opportunities and market exposure.

Participation will enable your business to: • • •

• • • • •

Make more sales in 3-days than you’ll make in 2 months.

Engage and interact with your target customers.

Gather qualified leads in an easy and cost-effective manner - no other marketing medium allows you to do that!

Launch a new product and receive immediate feedback.

Build loyalty with your brand.

Increase brand awareness and market share.

Sample and demonstrate product benefits.

Conduct market research.

We bring the buyers to you Our well-rehearsed marketing campaign will target women aged 25- 54.

The EveryWoman Expo is considered a mustattend event for all women in the Auckland area.

Our saturation marketing campaign includes: • • • • • • • • •

TV commercials on major networks.

Radio commercials on high-rating stations.

Relevant print media.

Online advertising.

Social Media through Facebook, Instagram & Pinterest etc.

Targeted promotions and eDM campaigns.

Comprehensive PR campaign.

A dedicated expo website.

Dedicated Show magazine for visitors.

The EveryWoman Expo will showcase Cosmetics & skincare Fashion & accessories Beauty therapies Nutrition Food & wine Organic food Personal development Massage & meditation Natural therapies Health & vitality Health retreats Travel Wellbeing Career & education Pilates Yoga Life coaching Jewellery Cosmetic surgery Herbal medicines Holistic services Homewares Photography & art Financial services

Feedback from Exhibitors “Well organised, well visited, well advertised, huge crowds, amazing turnout”.

Arbonne International “The EveryWoman Expo is really good value for money. Visitors are there to spend – it makes all the difference”.

Fifth Avenue Jewellers “Talking one-on-one with visitors’ at Expo’s builds trust and quick rapport. As a direct result of exhibiting at the EveryWoman Expo, we are now supplying Channel 7 & Channel 9 makeup artists with their skincare supplies”.

Arbonne International

93% of visitors made a purchase

$3.5 million is the estimated spend at the Expo

97% of visitors expected to spend up to $500 at the Expo

91.4% of visitors rate the quality of the Expo as “good to excellent”

Exhibitors marketing objectives achieved • 96.9% of exhibitors were “satisfied to very satisfied” with their ability to generate brand awareness.

• 94.2% of exhibitors were “satisfied to very satisfied” with the quality of visitors.

• 93.4% of exhibitors said they would rebook a stand.

Want to know what space and opportunities are still available?

Contact Fiona Selby for more information Ph: 09 976 8369

E: fionaselby@eenz.net.nz

everywomanexpo.co.nz All statistics from the 2014 Perth EveryWoman Expo research.