2015canterburyhomeshowpostshowreport

Christchurch

HOME SHOW 2015 Show Report

Delivering you more customers...more business

Quality Buyers The Christchurch Home Show, formerly known as the Rebuild & Renovate Christchurch Home Show, offers you the opportunity to get in front of a highly targeted audience of people wanting to source products and services for their home build or renovation projects.

With 93% of 2015 Home Show attendees visiting to source products for their home improvement project, and another 5% attending specifically to upgrade household furnishings and/ or appliances, the Christchurch Home Show audience are quality home building and renovating buyers.

42%

made purchases/ orders while at the Home Show.*

58% of visitors indicated

they expected to spend over $25,000 on their next home renovation project.*

* Based on visitor research undertaken during and following the 2015 Rebuild & Renovate Christchurch Home Show

Quality Audience • 53% of visitors had started, or were about to start, their home renovation project.

• 27% of visitors had started, or were about to start, their new home build project.

• 88% own at least one residential property; 24% own more than one residential property.

• Of the 147 visitors surveyed at the 2015 Show, a combined total of $209,847 was spent on home building and renovation producrs while at the Home Show.

24% of visitors indicated they expected to

spend over $300,000

on their next home improvement project.

Visitors planning projects

Visitors renovating now Project completion time-frame:

Bathroom Renovation

55%

Kitchen Renovation

53%

Outdoor Living/Landscaping

52%

Living Area

36%

Bedroom Upgrades

34%

Roofing / Windows

31%

New Furnishings / Furniture

31%

Heating / Cooling

Visitors building/renovating

28%

About to start home renovation

33%

House Exterior Cladding

26%

About to start building a new home

21%

Adding a Room

10%

Commenced home renovation project

20%

In 3 - 6 months

12%

In 6 - 12 months

36%

In 12 - 18 months

23%

Over 18 months from now

17%

Commenced building a new home

With 93% undertaking a building or renovation project, 55% expect to be completed within 12 months.

7%

Within 3 months

6%

85% of 2015 exhibitors were ‘satisfied’ to ‘very satisfied’ with the Home Show’s overall performance in relation to their business.

40% of

exhibitors estimate they generated sales worth over

$50,000

during, and following the Home Show

Exhibitors estimate over $3 million of business was generated as a result of the 2015 Show.

The Home Show performs strongly Exhibitor Satisfaction Generating product awareness

93%

Quality of visitors

88%

Total number of visitors

68%

Launching new products

53%

Generating high value leads

50%

Generating large volume leads

46%

Meeting building trade

41%

Follow up business generated 51% will gain up to 3 months more work

49% will gain 4

months or more work

88% of

exhibitors were happy with the quality of the visitors attending the Home Show.

Marketing to the buyers A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a home building or renovation project.

This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project.

The strategic campaign includes: • Prime time TV advertising with high TARP rating - reaching 78% of Cantabrian’s aged 30 - 64; • Saturation radio advertising across key Canterbury stations; • Prominent press advertisements in The Press; • 16-page Show Guide distributed to over 80,000 Canterbury homes and Home Show visitors.

• Online advertising on The Press website; • Comprehensive website with over 29,000 total page views; • eDM marketing campaign to the Christchurch Home Show Visitor Subscriber Club - over 15,400 members; • Social marketing via Facebook, reaching over 35,000 Canterbury renovators.

Visitor Testimonials

Free Visitor Seminars

“We visited with our house plans and saw companies that were relevant to what we needed. We got to ask all our questions and got the right info off them. Now we know who we’re going to use.”

2015 Rebuild & Renovate Christchurch Home Show Visitor

“The Home Show was really good, full of relevant products to home renovation.

We managed to organise our kitchen upgrade on the spot. The seminars were very beneficial as well. Lots of ideas!”

2015 Rebuild & Renovate Christchurch Home Show Visitor

SECURE YOUR SPOT NOW! Book your stand at the 2016 Christchurch Home Show.

Speak to our friendly team today about a tailored solution for your business.

Contact:

Sharon Spyve Exhibition Sales Manager 03 329 2263

sharonspyve@eenz.net.nz

Christchurch

HOME SHOW

1 - 3 April 2016

Horncastle Arena, Addington canterburyhomeshow.co.nz