Rip&keinan proj2 final by Rip Van Winkle

Project 2 : Book Promotional Website - Final -

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Project Statement Background: This website is designed to promote Nicholas Carr’s “The Shallows What The Internet Is Doing To Our Brains” for the purpose of garnering interest and book sales. Target Audience: Educators, Tech & IT crowd, Physicians Creative Considerations: The design must be built around a 1366x768 size presentation. concept Statement: This site should effectively promote Nicholas Carr’s passion for media and values on new technologies shown in his reading “The Shallows What The Internet Is Doing To Our Brains.” A simplicity and clarity of the sites layout will retain the forces of the publication however interactive elements will highlight user interest. Navigation will be uncomplicated creating effortless transitions and visual instruction from page to page. Colors should play secondary to content, used to direct navigation of the site and highlight important material. The site should overall be simple keeping to the point of promoting Carr’s “The Shallows” but interesting enough to keep the users attention.

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

the book

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Competitive Analysis

Ian â&#x20AC;&#x153;Ripâ&#x20AC;? Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Competitive Analysis

Ian â&#x20AC;&#x153;Ripâ&#x20AC;? Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Inspirational Websites

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

mood board

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Sketches

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Sketches

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Sketches

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Sketches

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Sitemap

HOME

AUTHOR

BOOK

CRITIQUES

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

PURCHASE

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Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

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About the Author In addition to The Shallows, Nicholas Carr is the author of two earlier books, The Big Switch (2008) and Does IT Matter? (2004). His books have been translated into more than twenty languages. He has been a columnist for The Guardian and has written for The Atlantic, The New York Times, The Wall Street Journal, Wired, The Sunday Times (London), The New Republic, The Financial Times, Die Zeit and other periodicals. His essay “Is Google Making Us Stupid?” has been collected in several anthologies, including The Best American Science and Nature Writing 2009, The Best Technology Writing 2009, and The Best Spiritual Writing 2010. Carr has served as a member of the Encyclopedia Britannica's editorial board of advisors and has been a writer-in-residence at the University of California, Berkeley. He has lectured before many academic and professional groups around the world. He writes the popular blog Rough Type. Earlier in his career, he was executive editor of the Harvard Business Review. He holds a B.A. from Dartmouth College and an M.A., in English and American Literature and Language, from Harvard University.

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Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

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About the Book Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic — a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is the ethic of the industrialist, an ethic of speed and efficiency, of optimized production and consumption — and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

High fidelity - next page -

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Responsive 320

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Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Responsive 320

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Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2

Sources

Ian “Rip” Van Winkle & Keinan Sutton | Interface Design | Spring 2013 | Project 2