Common Questions

PERSONAL PAGE VS. BUSINESS PAGE

Your personal pages serve as private spaces where you can keep up with friends and family, share personal photos, and updates.

Your business pages are publicly accessible and intended for connecting with past and potential clients in a professional capacity.

A business pages will also enable you to monetise your page by boosting posts or creating Sponsored ads to reach a much larger audience.

More information on Boosts/Ads on page 28.

FACEBOOK CLASSIC PAGE VS. NEW PAGE EXPERIENCE

Facebook recently introduced the New Page Experience and automatically switched your Classic Page to the updated version. This update brings a refreshed format and provides access to new tools and features.

Note

Ensure you follow the steps under the New Page Experience section when accessing the step-by-step instructions online using the QR codes provided in this book.

REELS VS. VIDEO

All video posts shared on Facebook and Instagram are now referred to as Reels, which offer a range of creative editing tools that enable you to add music, effects, and voiceovers to your videos when creating them.

More information on Reels on page 34.

REELS VS. STORY’S

Reels are longer, more polished videos with enhanced editing features, while Story’s are shorter, real-time moments shared with your followers.

Reels can be up to 15 minutes long, and once published, they live on your Facebook page or Instagram feed, while Story's are limited to 15 seconds and disappear after 24 hours.

More information on Story’s on page 38.

WHAT IS THE FACEBOOK AND INSTAGRAM ALGORITHM AND HOW CAN I OUTSMART IT?

CONTENT VS. ENGAGEMENT

Content is the media and messaging you post out to your followers from your page.

Engagement is the level of response to that content, including likes, shares, comments and conversations.

The algorithm (EdgeRank) ranks all posts likely to appear on a user’s News Feed based on the likelihood that they will have a positive reaction to that content. Each user’s feed is personalised to them, so it will look different for everyone.

To effectively use the algorithm, focus on creating valuable content that your followers will enjoy. This, in turn, signals to the algorithm to prioritise your content.

HOW CAN I GROW MY FOLLOWER COUNT, FAST?

It’s a tough social media world these days, as people have become less generous with their follows, likes and comments. Real meaningful connections take time; it won’t happen overnight.

Focus on consistently sharing valuable and authentic content that showcases your brand. Play the long game and you will gradually attract followers.

Pay to play - Boosting or creating Ads will massively extend the audience that sees your content.

More information on Boosts/Ads on page 28.

HOW OFTEN SHOULD I POST AND WHEN?

There is no definitive number as the answer can vary depending on your level of comfort with social media.

The crucial aspect is to maintain consistent activity.

As a guide, begin by posting content 2-3 times a week, and increase your posting frequency from there.

Generally, the most active times on Facebook and Instagram during weekdays are between 1-3pm and 6-9pm. On weekends, engagement tends to peak in the late morning, around 10am-12noon.

SHOULD I BE BOOSTING MY POSTS?

The short answer is yes, and we’ll dive deeper in to how, who and recommended budgets on page 28.

SHOULD I BE USING HASHTAGS?

Using hashtags in your social media content can be beneficial for increasing visibility, as they assist in categorising your posts and making them discoverable to people searching for specific topics.

Tip

Avoid excessive or irrelevant hashtags, as they can make your posts appear spammy and less professional.