1 minute read
Broad Audience
Facebook has a larger user base, including a wide range of demographics, making it a platform with extensive reach.
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Business Pages
Facebook provides dedicated business pages for agents to showcase their listings, share updates, and engage with their audience. They allow you to monetise content and therefore reach a larger audience.
Advertising Options
Facebook offers robust advertising tools, allowing agents to target specific audiences based on location, interests, and demographics.
LONG-FORM CONTENT
Facebook allows for longer posts, making it suitable for in-depth property descriptions, market updates, and informative articles.
Community Engagement
Facebook’s groups and events feature enables agents to connect with local communities, join relevant groups, and participate in discussions.
Facebook is the most used platform for our NZSIR target market/audience. It tends to scew to an older user.
