3 minute read
Give your business page a professional makeover
There are two parts to marketing yourself online:
ONE: Getting found.
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TWO: Impressing them once they find you.
Profile Photo
Given that people are generally better at recognising faces than logos, it is important to consistently use your professional headshot as it is a vital component of your personal branding.
Also, make sure you adhere to the NZSIR brand standards for naming your pages and setting up photos and banners.
Facebook Cover Photo
Take a look at any Facebook Business page, and you’ll see that the cover photo dominates the page. This means that when someone finds your page, it will be the first thing they see.
Consider it as a free billboard to showcase your branding.
How to change your Facebook profile picture.
How to change your Instagram profile picture.
How to change your Facebook cover photo.
TIP:
With 70% of Facebook users accessing the platform exclusively on mobile, it’s essential to have your cover photo designed correctly.
On mobile devices, the screen displays a smaller version compared to desktop screens, so you don’t want important elements of your cover image cropped or obstructed by your profile photo.
To check your cover photo, visit your Facebook page on your mobile phone. If it needs to be redesigned, contact the Marketing team.
FACEBOOK PAGE INTRO & INSTAGRAM BIO
When people search for and visit your page, your intro will be the first thing they read. With a limited character count of 101 for Facebook and 150 for Instagram, it’s important to be descriptive yet concise.
TIP:
Highlight your unique real estate approach or use your tagline, if you have one.
Contact Details
Check these are correct and up-to-date.
Categories
It should be Estate Agent or Property.
Contact info
Provide the address and location of your New Zealand Sotheby’s International Realty office, check the format of your mobile phone number and double-check that your email address is correct.
Basic info
Add your contact availability hours.
Social links
Add your Instagram profile using the @username format.
Website
Link to your profile on the New Zealand Sotheby’s International Realty website, or your personal website if you have one.
How to add or edit your Facebook Intro.
How to add or edit your Instagram bio.
How to update your Facebook contact details.
How to update your Instagram profile contact details.
FACEBOOK PAGE ‘ABOUT YOU’ DESCRIPTION
This is where you provide details about yourself, your business, and your services. It has no character limit, allowing you the opportunity to provide plenty of details.
TIP:
Add a personal touch by including your interests and hobbies beyond the realm of real estate.
How to add or edit the About You section on your Facebook page.
CALL-TO-ACTION BUTTON
Add an action button to your Facebook page and Instagram profile to provide a convenient way for people to reach out to you.
CALL NOW:
Allows users to call you with a single tap.
SEND EMAIL:
Enables users to email you directly from your page.
CONTACT US:
Provide a link to your Agent profile or personal website.
SEND MESSAGE:
Allows users to send you a direct message through Facebook or Instagram Messenger.
How to add or change your Facebook Page’s action button.
How to add or change your Instagram profile action button.
CONNECT YOUR INSTAGRAM PROFILE TO YOUR FACEBOOK PAGE.
By connecting your Instagram professional profile to your Facebook business page, you gain the ability to cross-share posts and Ads between the two platforms using the Meta Business Suite platform.
More information on how to use the Meta Business Suite platform on page 22.
Follow these steps to connect your accounts.
FACEBOOK & INSTAGRAM INSTANT REPLIES
Instant replies are messages that are sent automatically as your page’s first response to new messages.
Use your instant reply message to let visitors know that you’ll get back to them soon, or thank them for contacting your page (and make sure you DO get back to them in a timely manner).
Checklist
Set up your business page for success
PROFILE PHOTO
Upload your high-quality, professional headshot.
FACEBOOK COVER PHOTO
Upload a cover photo that has been specifically designed for mobile viewing.
FACEBOOK INTRO, CONTACT AND ABOUT YOU DETAILS
Check these are correct and up-to-date.
INSTAGRAM BIO AND CONTACT DETAILS
Check these are correct and up-to-date.
CALL-TO-ACTION BUTTONS
Add an action button to your Facebook page and Instagram profile.
CONNECT YOUR ACCOUNTS
Link your Instagram professional profile to your Facebook business page.
INSTANT REPLIES
Setup and turn on.
INVITE YOUR FRIENDS TO LIKE & FOLLOW YOUR SOCIAL MEDIA PAGES. How to send a request to your Facebook friends.
How to send a request to your Instagram friends.
CHAPTER TWO
