Desert Design Magazine Summer 2013

D

DESERT ESIGN Voice of the ASID Arizona North Chapter

Summer 2013

Designing the Outdoors

Inside: Chapter News Industry News Student BuzZ

A Tribute to

Naomi Anderson

Desert Design 7650 S. McClintock Dr. #103-238 Tempe AZ 85284

PRSRT STD U.S. Postage PAID Phoenix, AZ Permit 2525

V i s i t o u r s h o w r o o m t o d ay

Simplify Your Design Projects Shade Motorization & Home Automation: Luxury at the touch of a button

Visit our showroom to experience full size, interactive displays

Alustra® Silhouette® window shadings with PowerRise®

Home Theatre & Automation by

Desert Valley Audio Video 480-907-7095

www.desertvalleyav.com

PSI New Home Center Ltd. 7255 E. Adobe Dr., Suite115 • Scottsdale, AZ 85255

480-443-0203

www.psiwindowcoverings.com

ROC 193609

s U M ME R 2 0 1 3 Cover: In designing comfortable outdoor patio spaces for seating, dining, and lounging, the use of durable outdoor furniture and luxurious, weather-resistant, exterior fabrics provides an ideal design solution to the natural elements of the Southwest. Photo courtesy of Est Est, Inc.

contents Features: 6 The Beautiful Life of Naomi Anderson A Chapter’s tribute

16 D esigning the

Outdoors – The essentials of furniture and fabric selection

18 D esigning exterior

16

living areas – Trade secrets for today’s patio design

2

What a blessed chapter we have!

Departments: 2

President’s Letter

5

Events Calendar

6

Chapter News

15 Industry News 20

Student BuzZ

6 SUMMER 2013 Desert Design

1

letter

FROM T HE PR ESID EN T

W

hat a blessed chapter we have! By the time you read this, your 2014 Board of Directors will have returned from national leadership training in Los Angeles, National’s first Celebration Awards will have included a firstplace winner from our chapter (Roberta Thomas, ASID of Evolution Design, Inc. in the category of Institutional), and we have added another Fellow to our Chapter— Congratulations to LuAnn Thoma-Holec, FASID. Around the corner is our annual Design Excellence Awards Gala at Montelucia Resort and Spa, which we are fortunate to have published by our media partner, Phoenix Home & Garden magazine.

Time flies, doesn’t it? I stepped into the office of President in May of last year and immediately started gearing up for the awards gala…and here we are again. The rhythms of life keep us moving forward as we continue to challenge ourselves to be our best.

Our Board of Directors has played musical chairs as they find new work, relocate, or move on. Each incoming Director, as well as the existing Board, has handled these changes with patience, grace, and support. You, the membership, challenged us to amp up our programs and I believe we have met the challenge.

The first in a series of business technology classes received critical acclaim from attendees (I’m not exaggerating—people couldn’t get enough). Our Emerging Professionals group had a rocky start and now meets quarterly under the capable direction of Chair, Gabriela Jacobsen, Allied ASID. Naomi Anderson, past Director-at-Large, created Donuts and Dialogue, a forum for Industry Partners, which received high praises. It continues in the hands of Chair, Paula Quan, Industry Partner for Bobier Sales.

The ELEMENTS Trade Show was a phenomenally fun success and brought new Industry Partners to our Chapter. Deb Ritchie, Industry Partner for Studio ADT, was the Chair of that event and has now moved into the position of Director-at-Large. So, expect great things in the future!

We continued the home tour this year and it will go in a different direction (bigger and better of course!) under incoming President Gretchen Palmer. Our Design for Hire outreach to the public is being revamped for the future.

Soon our incoming Professional Development Director, Christina Forrest, Allied ASID, and incoming Student Representative to the Board, Edie Parsons, Student ASID, will work together with colleges to support our student populations in the interior design field. Pizza parties, educational events, and inclusion into our Chapter begins anew with a new group of students.

It has been an honor and privilege to serve as your President and I was especially blessed with a wonderful Board of Directors and great volunteers.

We will be hosting our first dedicated Volunteer Appreciation evening in September and I am truly grateful for all of you supporting our Chapter.

But…I’m not quite gone! As Past President beginning in October, I will Chair the nominating committee for the 2014-2015 Board of Directors. I will be contacting you…think about it!

Thank you!

Cindy Lewton, ASID 2012-2013 ASID Arizona North Chapter President

2

Desert Design SUMMER 2013

2012 – 2013 Board of Directors

PRESIDENT CINDY LEWTON, ASID Cell: 480.677.0508 president@asidaznorth.org PRESIDENT ELECT GRETCHEN PALMER, Allied ASID Cell: 480.515.0111 presidentelect@asidaznorth.org FINANCE DIRECTOR LINDA SINGER HEINZ, FASID Cell: 602.531.5647 finance@asidaznorth.org COMMUNICATIONS DIRECTOR LADAWN R. BENTLEY, ASID Cell: 480.606.8330 communications@asidaznorth.org PROFESSIONAL DEVELOPMENT DIRECTOR JEWELL BLAIR, Allied ASID Cell: 623.217.0304 professionaldev@asidaznorth.org DIRECTOR AT LARGE Deb Ritchie, Industry Partner Representative for Studio ADT Cell: 505.259.0480 ipliasion@asidaznorth.org Membership Director Chris West, Industry Partner Representative for Pentimento Lighting and Furnishings Tel: 480.962.1918 Cell: 918.408.3539 membership@asidaznorth.org STUDENT REP TO THE BOARD Amber Rice, Student ASID Cell: 602.296.3810 srb@asidaznorth.org

Take your appliances for a visual test-drive.

A kitchen remodel increases the appeal and value of your home more than any other type of remodel. When you work with this group of experts, you can count on long lasting quality, spectacular design and impeccable service.

15570 N. 83rd Way, Scottsdale, AZ 85260 / 480-921-0900 / subzero.com/phoenix

Inspirational Ideas in Tiles of Ceramic, Porcelain, Stone, Mosaics and More!

D

DESERT ESIGN ASID ARIZONA NORTH CHAPTER OFFICE 7650 S. McClintock Dr. #103-238 Tempe, AZ 85284 602.569.8916 www.asidaznorth.org

COMMUNICATIONS DIRECTOR/ EDITOR LADAWN BENTLEY, ASID 480.606.8330

EDITORIAL STAFF BONNIE J. LEWIS, Allied ASID, Assoc. IIDA, CAPS 480.612.1166 DEBBIE ENGLISH, Allied ASID, LEED AP 602.432.9202 ANGELA MARTIN-NEWMAN, Allied ASID 623.262.7516 DEDE RADFORD, CMG, Allied ASID, IFDA, IDS-Industry Partner, IIDA, IFDA, Industry Partner for Dunn-Edwards Paints 602.702.7273 ART DIRECTOR LINDA LONGMIRE 602.505.8600 ADVERTISING SALES Karen Romersa , Industry Partner for Your Source, LLC 602.696.8768 Desert Design Magazine is published quarterly by the Arizona North Chapter of the American Society of Interior Designers (ASID). Editorial content and the Desert Design Magazine title are controlled and owned by the Arizona North Chapter of ASID. Reproduction of this publication in whole or in part, in any form, is strictly prohibited without the written permission of the Arizona North Chapter of ASID. The Arizona North Chapter of ASID assumes no responsibility for the validity of advertisers’ claims or statements made in published items.

ceramica 8355 E. Butherus Drive • Suite 4 Scottsdale, AZ 85260 info@ceramica.us • 480.990.7074 • 480.247.4950 fax 4

Desert Design sUMMER 2013

Don’t Miss T his Date!

Submission information for next DDM issue Submit Date: September 1, 2013 Submit to: communications@asidaznorth.org Topic: 2 013 Design Excellence Awards

Meetings& Events

August

October

2

1

3

Creative Brief – submission deadline

Design Excellence Awards Gala – Venue: Montelucia Resort and Spa

September 1

Desert Design Magazine submission deadline

6

Creative Brief – submission deadline

19 Chapter Meeting – Cosentino Product Kick-off - Venue: Kitchens Southwest

TBD

Volunteer Appreciation - TBD

4

ASID 2013

calendar

Emerging Professionals Meeting – Custom Window Treatments & Hardware - Venue: BDD, Inc.

Creative Brief – submission deadline

17

Chapter Meeting - Color Mix by Laurie Clark, Industry Partner for Sherwin Williams; 0.1 CEU - Venue: Sub-Zero | Wolf Southwest

November 1

Creative Brief – submission deadline

4 - 8 RealWorld DesignWeek 14 Chapter Meeting - Incorporating Art into Interior Design - Venue: Global Elements

Congratulations to our Advancing Members!

Advancement from Student to Allied Status: • Melanie E. Shroyer, Allied ASID • Stacey Schneider, Allied ASID • Susan R. Hays, Allied ASID

Arizona North Chapter Welcomes New Members!

• Terry M. Tellez, ASID • Taylor Bren Eastburn, Allied ASID • Ann Reins, Allied ASID • Briana Bohannon, Student ASID • Katie Chandler, Student ASID • Matthew D. Graham, Student ASID • Mariko Kuhara, Student ASID • Laura M. Kulas, Student ASID • Edan Maoz, Student ASID • Tammy J. Mitchell, Student ASID • Carolina Swaback, Student ASID • Yvonne Wright, Student ASID

December 1

Desert Design Magazine- submission deadline

6

Creative Brief – submission deadline

TBD Holiday Party

Please send any event news, business questions, observations, or emerging trends to: communications@asidaznorth.org

SUMMER 2013 Desert Design

5

A Tribute to

Naomi

Future Photo Group

Naomi was just Naomi…no one ever had to say, “you know, Naomi Anderson, the one…”

And what a life Naomi led! Growing up in Montana, she traveled the country and we were blessed that she settled in Phoenix. A few varied jobs at the start, she quickly landed into administrative work for our Chapter back in the 1980s! Hard to believe it was that long ago because in more recent years Naomi never looked old enough to be part of our Chapter for that long.

Pauline Wampler was our administrator in the early days and continued for 33 years, with Naomi as her assistant originally, and then as one of Naomi’s advocates as Naomi branched out, but never left us.

Naomi epitomized a servant’s heart and supported individual designers’ businesses, the Arizona North Chapter, and the design community as a whole through the years. Naomi’s email sign-off stated, “The Best to Your Success!” and you knew she meant it. Naomi helped create the first design center in the valley. Then, as Naomi acquired marketing and public relations expertise, she helped to promote it.

This magazine you’re reading now…thank Naomi for this. Always wanting to connect people and promote the design community, Naomi created the first newsletter that she then developed into Desert Digest. It then evolved into Desert Design magazine. Thank you, Naomi!

Naomi went on to develop a concept for a regional magazine and was the owner/publisher of Sources + Design magazine that was distributed in seven states. She gave her heart and soul to this magazine. It was one of her toughest and greatest accomplishments in life. After she sold the magazine, Naomi’s public relations firm, Anderson+Company, was formed and provided support to designers and vendors throughout the valley as well as supported our Chapter’s marketing and public relations department (what department—Naomi was our department!) pro bono for years.

Naomi’s work with Cities West Publishing helped bring Phoenix Home & Garden magazine and our Chapter into a wonderful collaboration.

Naomi was a great public speaker with fabulous ideas for promotions and events, a vibrant spirit, always laughing, always caring.

We all first knew Naomi through her entrepreneurial skills, but it was her spirit that touched us and continues to do so. Her work was just the vehicle that God used to have Naomi touch our lives. We often thought of her as “our Naomi,” and forget that she had family and friends outside of us. She had that way of making you feel you were the most important person in her life and always lit up when she saw you.

Amanda, Naomi’s oldest daughter, shared that her mom was “the rock of the family.” Amanda, 26, had her first baby last year—a little girl, Aria.

Naomi was always quick with the pictures and we were always amazed that Naomi was a grandma. Jessica, 21, just had her wedding a few months back and Naomi was beaming during the evening. Jeff, Naomi’s love of her life and husband for 29 years, was Naomi’s rock. Naomi’s eyes sparkled when she mentioned Jeff ’s name.

Everyone has a story they want to tell about Naomi—we hope you are sharing them with the family. Lynne Beyer, Allied ASID, said

6

Desert Design SUMMER 2013

Baxter Imaging, LLC

chapter news

chapter news

WAVE SWITCH

Baxter Imaging, LLC

WHISPER DIMMER SWITCH

Nancy Hugo, CKD, Industry Partner for Designers Circle HQ

DON’T RUIN THAT REMODEL WITH AN UGLY SWITCH. TAP SWITCH / DIMMERS “Naomi was a wife, mother and businesswoman who inspired and amazed her. She did it all with grace and honesty and love and fun . . . with a heart of gold.” Lynne also noted that in public relations mode, Naomi was “on fire doing it [PR and marketing] and loved every minute of what she did”…”it was magic.” Lynne shared that when she received the diagnosis of breast cancer, Naomi was there for her.

Naomi sat and cried with Lynne when cancer-free results were received six months after treatment.

Naomi was seated with Lynne at the Awards Gala (Naomi loved this event!!) when Lynne was awarded “Best in Show–Residential” in 2011. Lynne said that Naomi “beamed in my success and the success of all around her.”

We love you and miss you, Naomi.

The ASID Arizona North Chapter has made a donation in Naomi’s name to Sherman Home Hospice of the Valley.

Stop by and see our custom displays and we’ll show you how only a switch can make all the difference to a home in looks, convenience, and efficiency.

TM

H ac i e n da L I G H T I N G www.haciendalighting.net

Fine and Unique Lighting • Lamps • Accessories • Ceiling Fans 15613 N. Greenway/Hayden Loop • 480-991-6767 • M - F 8 to 5 • Sat 9 to 4

chapter news

INTRODUCING THE 2013-2014 BOARD OF DIRECTORS

t

he 2013-2014 Board of Directors are a wonderful team who take office October 1st. This team is already working together to bring you a great upcoming year. Each position is a rotating two-year commitment.

President - Gretchen Palmer, Allied ASID “I am the owner of PHG Consulting & Design, offering specialized design services for commercial projects, residential renovations, and consulting services to builders and developers in product development, marketing, strategic operations, and project management. We also provide commercial and residential construction services to select referrals.” I am a founding member of Women in Real Estate Development, and currently serve on the Board of Directors as President Elect. I also served as a longstanding member of Scottsdale’s Building Advisory Board and participated in numerous industry and philanthropic organizations.”

President Elect – Jewell Blair, Allied ASID “I was born in Chicago, Illinois, migrating to Arizona by way of Michigan and California. I taught school in the Chicago Public School system for seven years. The next five years, I served as an educational consultant and trainer for a national computer-assisted instruction company. In 1983, I moved to Arizona, where I continued to work in the educational field as a district-level Administrator TrainerCoach, Assistant Principal and Principal. I retired from education in 2006 with 35 years of dedicated service. Not one to sit around, I went back to school after retiring and received a degree in Interior Design. I own two businesses: Jay B’s Interior Design and Baskets by Jay B. I have been a reccurring guest on ABC15 Sonoran Living Live, a local morning show, for three years. My passion for design led to becoming an adjunct professor at Glendale Community College College, where I teach interior design courses. Over the years, I have written design articles for Arrowhead Magazine and have been featured in the Arizona Republic. I am currently serving a second term on the Board of Directors for the ASID Arizona North Chapter.”

Financial Director – Jeanette Knudsen, Allied ASID “I am an Arizona native. While pursuing my degree in Administration of Justice, I enrolled in an interior design class and discovered my love for design. After a successful career in the banking industry and raising my sons to adulthood it was time to pursue the desire to study and practice interior design.

I graduated with high honors from Scottsdale Community College and opened my design firm, Design for a Life Span, LLC in 2009. I plan on taking the NCIDQ in the near future. I am passionate about providing environments that are accommodating; adaptable, comfortable, practical, beautiful and high quality for the expected and unexpected stages in our life. I am an active member in the local and national ASID community and recently received an award for the Designer of Distinction. I place high value in continuing education by attending university classes, trade shows, seminars and webinars. I believe in giving back to the community by offering educational seminars and volunteering for various community services. One of my favorite activities is archery shooting with my husband and I enjoy spending time with my family and friends.”

Communications Director – Debbie English, Allied ASID, LEED AP “I am the principal Designer of Doola Design, which specializes in residential design and have been actively involved in the remodeling and rehabbing of homes in the Phoenix, Arizona area. My designs aim at being sensitive and positive to the home and our environment. “As the Communications Director, I hope to assist fellow leaders in accomplishing the greater good for the Chapter. My primary overall goal is to look after the interests of the membership, offer my insights. I will look at the process in place and work with the set structure, offer my insights if I see an area requiring redesign or adjustment, gather information from fellow Board Members and be open to their ideas, and gather insights and contributions by being involved in Chapter events. The message from the Board to members, from Industry Partners to members and from the community to the Chapter is crucial to keeping our Chapter vibrant and cohesive. Gathering and disseminating that information in an interesting and timely manner is what I hope to accomplish as your Communications Director.”

8

Desert Design sUMMER 2013

Membership Director – Chris West, Industry Partner Representative for Pentimento Lighting & Furnishings “I have returned to Pentimento after pursuing various design endeavors. With a BFA in Graphic Design, I originally started with the Pentimento team in 1983 in their first lighting company in Scottsdale. I then left Arizona to pursue advertising, 3-D design, branding and packaging. Now as an internationally published designer, and after running a global packaging design and branding company, I have returned to Pentimento to brand and develop new products with fresh inspiration. Now located in Mesa, I meet with designers in the early stages of a new project to listen to their ideas, learn about their projects, and capture their vision to bring it to fruition. With knowledge of manufacturing capabilities and a distinct vision on lighting in the environment, I produce unique and budget conscious lighting solutions.”

Professional Development Director Christina Forrest, Allied ASID “Owner of 21 Interiors, a residential design firm, and editor of Girl On Design, an interior design blog, my enthusiasm for interiors centers around all residential spaces. Native-born, but raised in Albany, NY, I’ve lived in both climate extremes. My early interests in business led me to gain a Bachelor of Science of Business Administration in International Marketing from Boston University and my passion for design led me to continue my education with a three-year degree in Interior Design from Scottsdale Community College. In addition to my work and ASID, I serve on the Driving Out Domestic Violence Committee for Chrysalis and chaired the ASID Arizona North Chapter Design Excellence Awards in 2010 and 2011.”

Director–at–Large - Deb Ritchie, Industry Partner Representative for Studio ADT “I am a Business Development Manager for Studio ADT, a locally owned art and frame studio. Working in community development, I have been involved with over 20 local chambers of commerce, Local First Arizona, and real estate professional associations to build brand awareness and deliver value for new and current commercial customers. When I’m not building business relationships for the studio, I spend my time gardening, creating custom bags from memorabilia and repurposed suits, or remodeling my little house. I moved from New Mexico four years ago to be closer to the two loves of my life: Grandsons, Liam and Ewan.”

Student Representative to the Board (SRB) Edie Parsons, Student ASID “I have been working to transition into the Interior Design field for the last couple of years; taking classes at night when I could. After a 28-year career in the telecommunications industry, I was just waiting for the right time to jump. When AT&T wanted to consolidate our department and move my position to Minneapolis, I knew this was my opportunity. I took early retirement and now will pursue my Interior Design degree full time. I am honored to be the new Student Representative to the Board and I am anxious to get started.”

Where fashion meets technology.

The widest selection of automated shading solutions available.

For 24/7 one-on-one customer care: call 1.800.523.9466 or experience Lutron online at www.lutron.com/coulissedesign. ©2013 Lutron Electronics Co., Inc. P/N 368-3014 REV D ©2013 Lutron Electronics Co., Inc. | P/N 368-3014 REV D

chapter news

Meeting RECAPS March

ELEMENTS Trade Show

By Deb R itch ie, In dustry Partne r for Studio A DT Ch air , ELE MEN TS T rade Sh ow

Gary Burke, Industry Partner for Burke Studio Nancy Hugo, CKD, Industry Partner for Designers Circle HQ

Nancy Hugo, CKD, Industry Partner for Designers Circle HQ

Nancy Hugo, CKD, Industry Partner for Designers Circle HQ

A

rizona North Chapter’s 2nd Annual ELEMENTS Trade Show and CEU Distinguished Speaker Series on March 21st was noted as a success by Industry Partners as well as members who attended the all-day trade show, luncheon and speaker presentation. This year’s event was held at the Scottsdale Center for Performing Arts with exhibitions and lunch served in the Atrium. The venue gave easy access to visit, experience, and relax in the open atmosphere. Thirty-seven Industry Partners showcased their newest products and services, 115 registered for the luncheon, and over 150 guests attended the presentation.

This year’s theme: “Reinvigorate. Rejuvenate.

Refine.” was defined in Liesbet Trappenburg’s seminar, “From Crisis to Opportunity: How to Attract (not desperately seek) Your Ideal Client“ which provided attendees with .2 CEUs. Attendees learned to compare and evaluate through a new business model versus the old business model and how those changes affect their branding strategy.

The luncheon was a fun, interactive time as each table received a bucket of Legos™. Each table was challenged to create an architectural representation of design or a design element. Through great collaboration and lots of laughter, the first-place winner was selected. The table that included Roland Arnold, Industry Partner for Roland Arnold and Meghan Wise, Arizona Tile, (pictured on left) won with their creation, Industry Partners for Arizona Tile, “Speak Dirty to Me.” explain their table’s entry to The 2014 ELEMENTS Trade Show is tentatively judges Naomi Anderson, Industry being scheduled for the third Thursday of March 2014 at Partner for Anderson+Company the Scottsdale Center for Performing Arts. We hope to see and Director–at–Large, and Barbara Kaplan, ASID you there!

Liesbet Trappenburg, National Speaker, and Naomi Anderson, Industry Partner for Anderson+Company and Director–at–Large

April

To NCIDQ or…Not

By Gabriel a Jaco bsen, A l l ie d A S I D Ch air, Em ergi ng Prof essio n a ls

T

he Emerging Professionals Committee extends ourgratitude to Industry Partner Design Within Reach (DWR), for hosting the Emerging Professionals meeting on April 15th. Our meeting was an informal and interactive evening on “To NCIDQ or not to NCIDQ, that is the Question.” We featured two guest speakers: Summer Hill, DWR Account Executive and Showroom Representative and Julie White, ASID, owner and principal designer of Julie White Designs. Ms. Hill prepared a complete presentation of the prestigious product line that DWR carries. Julie White, ASID, discussed the pros and cons

10

Desert Design sUMMER 2013

chapter news

Gabriela Jacobsen, Allied ASID

office at home or at home in the office.

(Front Row L to R) Jill St. Germain, Allied ASID; Kristen Folio, Student ASID; Tabitha Evans, Allied ASID; Malyn Romero, ASID; Veronica Corney, Allied ASID; Sharon Nosil, Allied ASID; (Back Row L to R) Gabriela Jacobsen, Allied ASID; Julie White, ASID

of NCIDQ certification and presented the examination’s process by reviewing the different strategies on how to study, the do’s and don’ts of taking the examination, and provided excellent tips about time management.

Professional Development Day

By Ch ristin a Forrest, All ie d ASID

I

Christina Forrest, Allied ASID

f you did n ’ t attend Professional Development Day, you missed out on valuable business information presented by great speakers! The day featured a series of concurrent workshops for attendees that were held in the showrooms of Industry Partners: Inside/Out, Century Designers gather for a variety of panel discussions Furniture, and Kravet.

The day commenced with a Realtor® and general contractor panel, featuring Bob Swaggerty, General Contractor of New Legacy Building and Design and Brian Gubernick, CEO of Home Helper Consultants. Both consultants provided insight on our current residential real estate market and how to fare in it. Attendees learned that Realtors are disconnected from our trade and discussed new ways that we can work together to generate business. As a general contractor, Mr. Swaggerty shared how he works with interior designers at the beginning of each project, the expectations of his client, and how the two trades can complement each other throughout the project’s lifecycle.

The most popular sessions were with representatives from the Arizona Registrar of Contractors. They advised us on current law and legal practices that impact design businesses. It was promising that the representatives realized a need

we welcome the trade and invite designers to register with copenhagen.

contemporary furniture & accessories

TUCSON 3660 E. Fort Lowell 520-795-0316 PHOENIX 1701 E. Camelback 602-266-8060 SCOTTSDALE 15804 N. Scottsdale Rd. (South of Bell) 480-367-6401 TEMPE 2346 E. Southern (at 101) 480-838-3080

www.copenhagenliving.com

chapter news

Meeting RECAPS

Maximizing Social Media

By Chris West, In dustry Partne r for Pentim en to Li ghti ng & F ur n ish i ng s Me mbe rship D irector

W

e h osted our first Business Tech Presentation luncheon on May 28th, presented

by Kasim Aslam, Principal of Solutions. Kasim provided an excellent primer on the value of Facebook and Pinterest to support your interior design business. About 40 members in took advantage of this ASID exclusive event. It was apparent that this was a topic desired

12

Desert Design SUMMER 2013

Suzanne Daley, Industry Partner for Alyshaan Fine Rug

May

Designers learned how social media can increase their profitability

Christina Forrest, Allied ASID

to work collaboratively to review current licensure and to determine if a new category of contractor’s license for interior designers is needed. As a result, President Elect, Gretchen Palmer, Allied ASID; and Director of Professional Development, Jewell Blair, Allied ASID have been invited to meet with the office of the Registrar to help them better understand our business and to align their policies with our practices.

“Social Media” may be the most over used buzzword, but Joe Craney of Pronto Social Media and Everardo Deb Allen, Allied ASID with speaker, Charles Glover, Keeme of Everardo Keeme Photography put a new Allied ASID, and Janet Jackson, Allied ASID perspective on digital media. They spoke about the importance of using different social media platforms to attract clients with image marketing since many designers are not using this networking platform to its full potential.

Industry Partner, Daltile, held an informative panel on “Advanced Ceramic Tile Methods, Standards and Materials,” which included new regulations and recommendations for tile applications. Custom Building Supplies’ panel of professionals presented a panel on their new product line and innovations for installing glass tile. Dede Radford, Industry Partner for Dunn-Edwards, presented a panel on the new 2013 Panel speakers Joe Craney of Pronto Social Media and color trends, “So Vibrant and So Soothing.”

Everardo Keeme of Everardo Keeme Photography.

To cap off the day’s events, Charles Glover, Allied ASID, of Charles Glover Interiors shared his experience in last year’s competition, where he won “Best in Show.” He reviewed some of his award-winning projects and his philosophy on design. His candid insights on business and owning a showroom were inspiring.

Lunch was catered by Arcadia Farms and sponsored by Daltile and Custom Building Products. The showroom hosts also provided refreshments throughout the day. The committee did an amazing job of planning an interesting and educational day. Thanks to our hosts, volunteers, sponsors, and presenters.

Christina Forrest, Allied ASID

April

HOME. GARDEN. STYLE.

Essential Southwest

Phoenix Home & Garden’s coffee-table book showcasing Southwest design

ORDER TODAY FOR IMMEDIATE DELIVERY Online: phgmag.com/EssentialSouthwest By phone: (480) 664-3960

chapter news

Meeting RECAPS May a topic in high demand by those in the design community. With Alyshaan Fine Rugs, Industry Partner, offering their showroom for the seminar and luncheon, it was a fabulous event with a lively question and answer period at the end. The general consensus was that Facebook and Pinterest can maximize the opportunity each and every ASID designer has to reach their target market. A fundamental understanding of this potential can improve a small business’ bottom line.

BRIZO Presents Rock Star, Judd Lord

T

Nancy Hugo, CKD, Industry Partner for Designers Circle HQ

he May 14th Arizona North Chapter meeting was held at the Wrigley Mansion and featured rock star designer, Judd Lord, Director of Industrial Design for BRIZO. Judd was fun and captivating in his creative recap of the design inspiration for the quality BRIZO product that he is responsible for bringing to the marketplace. With meeting designer needs being the heart of the BRIZO product, Judd explained that BRIZO draws inspiration from many sources with an emphasis on fashion and cutting edge design. BRIZO partnered with fashion designer, Jason Wu and Judd led us through this collaborative process in his presentation.

The second part Judd Lord presents BRIZO’s design inspiration of the meeting provided an opportunity attendees to judge conceptual BRIZO products and to select which products may be introduced into the marketplace. This was quite a privilege and an honor. Curious and critical, the designers did not hesitate to offer their professional opinions to the BRIZO design team by offering helpful hints, which will make the BRIZO faucet more effective to the consumer.

As industrial designers, the BRIZO staff mentioned that it was difficult to be completely objective when it came to fine tuning

the end result. Our attending members’ participation contributed valuable, creative insight to help BRIZO successfully bring more, new, titillating product to market.

14

Desert Design sUMMER 2013

Nancy Hugo, CKD, Industry Partner for Designers Circle HQ

Winners of raffle prizes (L to R): Joi Prater, Allied ASID; Deb Allen, Allied ASID; Judd Lord, Director of Industrial Design for BRIZO; Jeanette Knudsen, Allied ASID; and Dede Radford, Industry Partner for Dunn-Edwards Paints

Nancy Hugo, CKD, Industry Partner for Designers Circle HQ

By Ch ris West, In dustry Partne r for P e ntim e nto Lig h ting & F ur nis h ings Membership D irector

Designers judge new BRIZO products

industry news

EYE ON DESIGN

By Lin da J. Barkman, Editor , P h o e n i x H o me & G a rde n , ASID In dustry Partne r

I

n the past decade or so, I have seen the options for flooring absolutely explode—on an aesthetic level and beyond. This is, no doubt, at least partially in response to the ongoing quest for carefree and attractive yet relatively maintenance-free environments. Flooring is often the first surface material to be considered in the design of a residential or commercial space, and arguably the most important. So it is not surprising that manufacturers have unveiled an amazing array of products to not only cover floors but turn these all-important surfaces into true statement-makers.

One of the current trends I’ve been reading about is the growing popularity of engineered stone—a composite material made of reconstituted natural crushed stone bound together by a polymer resin or cement mortar—for flooring. Once reserved primarily for kitchen and bathroom countertops, this product offers nearly the same performance as sandstone, marble and limestone, according to the World Floor Covering Association (WFCA). Other advantages: It does not need to be sealed; it is more affordable than natural stone; and because it is extremely non-porous, it is suitable for use indoors and out. Another plus is the range of tile sizes and varied color palettes available, which opens the door to design creativity and plenty of wow factor.

Thanks to advancements in digital imaging technology, offerings for porcelain tile continue to improve and amaze with realistic representations of wood, metal, stone, fabric, concrete and even embossed leather. Some of the newer designs have the appearance of chiseled concrete, and paint-splattered planks with a “tagged” look. Could be clever in the right setting, but I see this latter example as having limited application in our desert Southwest.

While treatments for hardwood flooring abound, the signature look popularized by Restoration Hardware, coupled with the company’s aggressive marketing efforts, have helped fuel the demand for hardwood floors with lighter, distressed and weathered finishes, along with the desire for reclaimed wood flooring, which seems to bring a sense of comfort along with its ability to stand up to wear and tear. But new to market, reports the WFCA, is hardwood flooring with air-purifying properties. This is accomplished with titanium dioxide, which is baked into the surface of the wood. Manufacturers say that when exposed to light, it decomposes dirt, dust, oils and other organic compounds, and that the treated surface also becomes hydrophilic, meaning that a thin layer of moisture prevents dirt adhesion.

Another good idea recently introduced: bamboo flooring resembling walnut, which is achieved through a high-tech digital imaging process.

It sounds to me like a strong eco-meets-techno movement is well underway.

Porcelain tile made to replicate the look of barn wood.

M E D I A PA RT N E R S

SUMMER 2013 Desert Design

15

By Bianca Olsson, Allied ASID

Photography by High Res Media, LLC

Designing the Outdoors

N

16

The Essentials of Furniture and Fabric Selection

ow more than ever, outdoor living spaces are reinventing the way people live and use their homes. In the past, “patios” were often an afterthought and just a place for the kids to spend the summer.

The main focus of designing and furnishing a home went toward the interior spaces. Furniture, fabrics, and finishes that went outdoors had a very “outdoor” appearance. Interior and exterior aesthetics differed quite a bit.

In today’s market, outdoor living spaces and outdoor kitchens have become a focus all their own. The styling and lines of upholstery pieces and tables mimic indoor furniture so well that outdoor furniture has made its way inside as well. Materials such as teak (genuine or synthetic), resin wicker, and stone provide a luxurious, comfortable feel and add a new sophistication to any area.

Mixing elements and finishes, a design approach regularly seen in indoor environments, is now common in the practice outdoors.

Combining metal with wood and resin materials to create an eclectic exterior adds interest and produces different atmospheres and energies throughout todays large, often segmented, outside spaces.

Outdoor textiles have had a huge surge in recent years.

Before, an outdoor fabric could be easily spotted amongst its indoor counterparts. Today, rich chenilles, terry cloths, and velvets have a huge standing in the marketplace. A basic canvas can now have a Outdoor firepit creates cozy sitting area luxurious appeal when paired with a higher-end accent. Outdoor-suitable fabrics also make for wonderful kid-friendly or applications with heavily soiled susceptibility, such as a beach or pool house. The addition of exterior sheers has added a refined elegance that can provide the feeling of escape to a faraway place.

While these textiles are rated for outdoor use, nothing is indestructible in the Southwest sun. Solutiondyed acrylics have the longest staying power, but even they can’t resist against fading. It is advisable to store cushions away when not in use for long periods. Even those in covered areas are no stranger to desert critters looking for something to gnaw on, or the harsh blowing dust of the monsoon season. Darker colors will show fading more quickly and dramatically, and can also be warmer to the touch. Many fabric companies provide a limited warranty and approximate number of sun exposure hours before the fabric will start to alter.

With the natural elements, there is no guarantee, so it’s best to take precautionary measures.

It’s not just the soft goods that need a little TLC. Furniture frames and tables can take a beating as well.

Woods, such as teak and redwood, need regular oiling in order to prevent extensive cracking and weathering.

Weathered wood can take on a dull, gray appearance after prolonged exposure to the sun’s strong rays. Some manufacturers offer a “weathered finish,” gray in tone, in order to better accommodate the inevitable natural change of finish. Synthetic teak is an impressive material that has alleviated some of this issue, while providing the rich look of wood furniture.

Desert Design SUMMER 2013

Natural teak daybed with plush outdoor fabrics

The perfect partner to the outdoor living area is a well-equipped outdoor kitchen. It’s not just your standard barbeque anymore.

The features of an outdoor kitchen can range from a basic grill to a fully-functioning cooking space, including refrigeration, ice-maker, warming drawers, and beverage dispensers. Outdoorquality stainless steel cabinetry is another upgraded feature that homeowners seek out to complete their perfect alfresco culinary experience.

Outdoor fire features add another level of comfort and entertainment value. Whether for temperature control purposes or ambient lighting, the subtle flicker of flames provides a romantic glow that can illuminate any patio space. Fire features, such as fire woks, provide another way to tie the architecture of the home with the styling of the swimming pool. For a less permanent fire feature, Furnishings with solid outdoor-rated fabrics complement removable furniture piece cocktail tables with a centralized fire pit is the views another alternative design solution.

The right balance between land and hardscape is also an essential element to outdoor living design. The beauty of plantings and desert foliage make for spectacular aesthetics, but not always the most functional spaces. Ample area for chaise lounges around the pool or comfortable seating around a firepit can make the difference between a space looking nice and a space being truly About the Author: appreciated.

Bianca Olsson, Allied ASID, has Whether lounging with a book or hosting a large catered event, been with Est Est, Inc. for seven years.

She holds a Professional Certificate in a personalized outdoor living space can make all the difference in Interior Design from Scottsdale Community fully enjoying all features of a home. The ever-popular “indoor/ College, as well as a BA in Journalism and outdoor� continuation has become more prevalent than ever before.

Mass Communication from Arizona State Incorporating nature and all that it has to offer can inspire not only University. Over the past years, she has had the opportunity to work on diverse projects the outdoors, but also how the interior might look as well. What once throughout the US, as well as Mexico and were two separate entities and perhaps two separate tones can now Canada. blend harmoniously to create a cohesive, complete experience.

SUMMER 2013 Desert Design

17

By Sherry Hauser, ASID

Photography Dino Tonn Photography

Designing Exterior Living Areas

T

18

Trade Secrets for Today ’s Patio Design here is an increased demand for a designer’s creative talents in outdoor living spaces as well as indoor spaces. The concept of exterior rooms has evolved as more interesting and contemporary outdoor fabrics, rugs and furniture have appeared on the market. Market research and even trial and error have given rise to a very diverse offering for exterior spaces and design trends.

Clients expect the exterior of their homes to be as welcoming as their interior living spaces. Beautiful furniture lines provide thicker, more comfortable cushioning on the seating pieces and give a more luxurious appeal.

Wrought iron wall pieces are a great addition for exterior wall spaces since they are both beautiful and inexpensive.

It’s no secret that a welldesigned outdoor grilling or kitchen area has the same approach and thought as the interior kitchen. Seeking professional advice on designing or redesigning an outdoor kitchen space is critical. Clients can determine if their new area will be used as a gathering spot or simply for cooking, and a thoughtful designer will have advice regarding outdoor appliances beyond just the grill.

Applying quality solid surfacing to exterior spaces is also a proven way to increase property values. For example, zinc - for tabletops, console tables, bars and French antique planting benches is a great way to add some natural details to an exterior space.

Stone and tile need to be The addition of wrought iron adds visual interest to outdoor living areas properly installed, and should be located away from direct sun to prevent cracking and expansion that happens with our climate’s temperature fluctuations. A good designer can help homeowners avoid the pitfalls associated with incorrect install of these materials.

As with accessories, potted plants can add visual interest to a serene and relaxing environment, especially in entry areas and from the main visible areas from the interior. Potted plants can be easily moved and strategically placed for better sun and shade exposure, andand the scale and placement of each pot needs to be proportional to the scale and to the utilized space.

Desert Design SUMMER 2013

Here in the Southwest, terra cotta pots are the easiest to accumulate and group together. These pots provide a distinctive look that works best on a similar color Saltillo tile, brick, paver or stone surface. One rule of thumb when working with terra cotta pots is that they need to be triple coated with asphalt emulsion inside in order to prolong the life of the pot. There are great contemporary containers available as well; typically fewer are used and the color can be coordinated with a theme.

When designing with larger containers for trees, always consult with a professional landscaper on Private areas provide tranquil outdoor living spaces the size of pots required for the size of the tree. If these pots will require water tubes to insure proper watering, it is better to have these containers all or partially on the ground to avoid discoloration of the surface of the outdoor areas. By locating the larger containers, it is easier to the install of waterlines prior to the installation of stone or other surface material to this area.

Lastly, the selection of plants for each container must also do well in our desert climate. Each nursery has directions on properly locating plants for various climates. For example, filtered light is need for more tropical plants; herbs have to have the proper light exposure to do well; elevated flower boxes need drainage; and succulents will not About the Author: Sherry Hauser, ASID, started her design withstand direct summer sun. career as an educator with Maricopa Country At the end of the day, nightfall comes and the outdoor setting is Community Colleges. She also worked as a affected.When it comes to lighting, fixtures can be as simple or elaborate floor display consultant at a local furniture in design and finishes. By up lighting trees, highlighting architectural store. Her first work published nationally was in 1990 as a result of an ASID/Heard Museum details with recessed lighting, and accenting paths and stairs, it adds it adds show house. Sherry is a past president of our a romantic ambience to the outside.The collaboration with a landscape Chapter, Designer of Distinction, frequently designer should achieve the best results for proper illumination. published, and an award winning designer.

Keep these trends in mind for each exterior space. Here’s to hHh, Inc has been in business since 1982. great design! sUMMER 2013 Desert Design

19

buzz

STUDEN T NE WS

Student Chapter MCC Interior Design Students Design Kitchen for Hope

MCC

By Sa lly Mesaros h, MCC In stitution al Advanc e me n t

In the midst of finals week, two Mesa Community College (MCC) students, Jocelyn Abruzzese, Student ASID; and Tricia Finchum, Student ASID pushed through long hours of studying while working on a community service project for homeless veterans at the same time. The two students placed first with their design team in the Stardust Building Supplies sponsored competition, “Design for Hope.” They designed a kitchen using repurposed and reclaimed materials.

Ms. Abruzzese stated, “It was a great experience. We worked with Arizona Opportunities Industrialization Center, a charity that helps homeless veterans obtain jobs. For our design, we used as many repurposed materials as possible. We were very excited to win. We’re Julie Heiland, ASID, Lead Designer; Gretchen Palmer, interested in sustainable building, where you don’t add Allied ASID, Licensed Contractor; Jocelyn Abruzzese, to the waste in landfills. The whole experience was really Student ASID; and Tricia Finchum, Student ASID win 1st good. We were helping veterans while learning at the place in Stardust Building Supplies’ competition same time and working with other designers.”

“Design for Hope” The character concept statement (written by the students) shows much thought behind the design process: “Reused bamboo flooring, made from a grass that grows so fast you can measure growth in hours, provides a foundation for this kitchen, alluding to the notion that you can make great strides in growth, given the right environment. A backsplash made from the remnants of shipping pallets, along with glass tiles from once sparkling chandeliers, now bring texture into the kitchen as a reminder that sometimes life is rough, but we can work to make things go more smoothly.”

Student Career Day

By Jew ell Blair, All i ed ASID Prof essio na l Developmen t D irector You didn’t have to be a student to learn from the information shared at Student Career Day. The premise of the day was to provide information to to help students (and even seasoned designers) improve their knowledge base as well as their business practices.

Hosted by Industry Partner, Ardy’s Gallery of Window Coverings, Career Day started with Soft Window Treatments 101 presented by Shelley De Vall, Manager of Business Development with Hunter Douglas. The CEU presentation informed attendees the appropriate uses of window treatments, as well as how to price them to make a profit. A panel discussion on organizing and starting a business followed, which featured designers Cindy Lewton, ASID, Kathleen Manoil, ASID, and Veronica Corney, Allied ASID. In the afternoon sessions, students received information about selling and specifying high-end furniture, flooring, plumbing fixtures, and lighting fixtures. President Elect, Gretchen Palmer, Allied ASID, shared her experience as a licensed contractor with the students. Brian Gallop, Industry Partner for Arizona Central Supply, topped off his presentation with a free raffle for a beautiful kitchen faucet. At the close of the day, students were able to meet with Shelley McNeal and Sonya Cathy, Industry Partners for Arizona Tile, for resume and portfolio review. One of our lucky students left with an internship!

Thanks to Industry Partners, volunteers, and the other presenters for making this a positive and educational experience for all involved.

20

Desert Design sUMMER 2013

Hunter Douglas Motorized Window Fashions

Great designs start here.

Where do you begin to design? Often it’s the windows. And now, with Hunter Douglas motorized window fashions, your customers can control light and privacy by remote, wireless wall switch, or the Hunter Douglas Platinum™ App and an Apple® mobile device. You can design rooms—and entire homes—with window fashions that operate automatically, with a simple tap.

It’s a great start to anyone’s day.

Need Assistance with Hunter Douglas Products?

To access all the resources you need to make selling Hunter Douglas window fashions easier and more profitable, contact your Hunter Douglas Design Center Partner today.

And be sure to ask about the Hunter Douglas Design Center Program. To find a dealer near you, visit growyourdesignbusiness.net/partners or scan the QR code below.

Ardy’s Gallery of Window Coverings Ardy Andjelich & Kelli Enriquez 3422 East Atlanta Avenue Suite 103 Phoenix, AZ 85040 602-276-2232

Duette® Architella® Honeycomb Shades

*Additional equipment is required for app operation; ask dealer for details. © 2013 Hunter Douglas. All rights reserved. All trademarks used herein are the property of their respective owners. 6/13

PSI Window Coverings Phil Igneri & Amber Rucker 7255 East Adobe Drive Suite 115 Scottsdale, AZ 85255 480-443-0203