Desert Design Magazine Winter 2013

D

DESERT ESIGN Voice of the ASID Arizona North Chapter

Winter 2013

Green

Building Trends

Color

Forecast Inside: Chapter News Industry News Student BuzZ

Desert Design 7650 S. McClintock Dr. #103-238 Tempe AZ 85284

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contents

About the cover: Lobby of Energy Systems Design office, Scottsdale, AZ. Awarded first LEED-CI Platinum certification in the state of Arizona

Features: 14 Green

Building Market

Sustainable design continues to grow

17 T he STYLE of Color 2012-2013 color trends

18 F irst In - First Out The valley’s housing market is hot

14

20 Departments: 2

President’s Letter

5

Events Calendar

6

Chapter News

17

13 Industry News 19

Student BuzZ

winter 2013 Desert Design

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letter

FROM TH E PR ESID EN T

2012 – 2013 Board of Directors

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New Year, new goals, new resolutions—always a promise of renewal. I am very excited about what 2013 is bringing for our chapter.

I am truly humbled by the strength and creativity of your Board of Directors and they are bringing together great new programs with great speakers and educational value. Be sure you review the Calendar of Events and transfer that information to your own calendars—you won’t want to miss any of them!

Many of our industry partners are rolling out new trade programs for designers and we continue to strengthen mutually beneficial relationships between our practitioners and partners. We have launched Industry Partner dialogue meetings called “Donuts and Dialogue.” It is becoming very popular. Upcoming event dates will be announced in the Creative Brief e-newsletter.

You will start hearing about technical training classes we will be offering.

Practitioners have expressed interest in learning in basic computer skills, refresher classes, and new technology. Watch the Creative Brief for more information.

Our Elements trade show will be March 21, 2013 this year and will be separate from Professional Development Day, which will be held April 18, 2013.

National is also strengthening the professional value of our industry by increasing the number of CEUs required every two years from .6 to 1.0 CEUs (beginning in January 2014).

Additionally, National has reinstituted training for all of our Board of Directors! This will make a big difference in the level of expertise and professionalism of your 2013-2014 Board. The 2013-2014 Board will receive training in partnership with Dwell on Design in Los Angeles in June.

We have over 20 committees, some short-term, some long-term, with both continuing volunteers and new incoming volunteers. We are already hearing of fresh ideas and fresh starts. And isn’t that what a new year is all about? I hope you make one of your resolutions to support your chapter in 2013!

Cindy Lewton, ASID President, Arizona North Chapter

A new year, new goals, new resolutions –always a promise of renewal

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PRESIDENT CINDY LEWTON, ASID Cell: 480.677.0508 president@asidaznorth.org PRESIDENT ELECT GRETCHEN PALMER, Allied ASID Cell: 480.515.0111 membership@asidaznorth.org FINANCE DIRECTOR LINDA SINGER HEINZ, FASID Cell: 602.531.5647 finance@asidaznorth.org COMMUNICATIONS DIRECTOR LADAWN R. BENTLEY, ASID Cell: 480.606.8330 communications@asidaznorth.org PROFESSIONAL DEVELOPMENT DIRECTOR JEWELL BLAIR, Allied ASID Cell: 623.217.0304 professionaldev@asidaznorth.org DIRECTOR AT LARGE NAOMI ANDERSON, Industry Partner Cell: 602.820.2336 ipliaison@asidaznorth.org STUDENT REP TO THE BOARD Amber Rice, Student ASID Cell: 602.296.3810 srb@asidaznorth.org Executive Director Pamela Bir, T: 602.569.8916 info@asidaznorth.org

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DESERT ESIGN ASID ARIZONA NORTH CHAPTER OFFICE 7650 S. McClintock Dr. #103-238 Tempe AZ 85284 602-569-8916 www.asidaznorth.org

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EDITORIAL STAFF Naomi Anderson, Industry Partner 602-820-2336

LaDawn Bentley, ASID, Communications Director 480-606-8330 Dede Radford, Allied ASID, Industry Partner 602-702-7273

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LINDA LONGMIRE Art Director 602-505-8600 Karen Romersa Advertising Sales 602-696-8768

into your world

Desert Design Magazine is published quarterly by the Arizona North Chapter of the American Society of Interior Designers (ASID). Editorial content and the Desert Design Magazine title are controlled and owned by the Arizona North Chapter of ASID. Reproduction of this publication in whole or in part, in any form, is strictly prohibited without the written permission of the Arizona North Chapter of ASID. The Arizona North Chapter of ASID assumes no responsibility for the validity of advertisers’ claims or statements made in published items.

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Topic: Interiors for Aging

Meetings& Events

January

11 Emerging Professionals – “Come Make Your

Acquaintances” – John Brooks Showroom, 2712 N. 68th St., Scottsdale, AZ 85257 Guest Speakers: Nettie Roed and Dominic Andrade, Allied ASID

ASID 2013

calendar

April

6 Student Career Day 18 Professional Development Day

May

17 C hapter Meeting – Guest Speaker: Mike Orr,

9 Board Meeting 16 Chapter Meeting TBD

29-31 Administrator Training, Dallas, TX

June

30-Feb 1 President’s Forum, Dallas, TX

13 Board Meeting 21-23 C hapter Leadership Conference –

analyst with the W.P. Carey School of Business at Arizona State University

February

Los Angeles, CA

21-23 D well on Design, Los Angeles, CA 1-3 Legislative Symposium, Dallas, TX 9 S tudent Charette – Glendale Community College July 14 Board Meeting 11 Board Meeting 21 Chapter Meeting – Crestron Technology.

Venue: iPic Theater, Scottsdale Quarter

March 2 Home Tour – “ Remodeled by Design” 14 Board Meeting 21 Elements Trade Show

August

3 Awards Gala Please send any event news, business questions, observations, or emerging trend in the business to communications@asidaznorth.org

Industry Partners Join ...

D nuts & Dialogue!

T

here is a lot of buzz about the new event just for Industry Partners: Donuts and Dialogue. Naomi Anderson, an industry partner herself and a member of our chapter for the past 25+ years, is also the Director at Large/IP Liaison.

As many of you know, Naomi had a public relations firm for many years. Along with Naomi’s expertise, as well as the IPs sharing networking and marketing tips, ASID Arizona North is committed to supporting our industry partners’ businesses and in turn our partners support our designers.

If you are an Industry Partner who would like to be part of this dynamic group, contact Naomi at ipliaison@asidaznorth.org. winter 2013 Desert Design

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chapter news

Meeting Recaps

By Cindy Lew ton, ASID

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e’re now in January with the opportunity to look back at the past quarter of wonderful programs!

Our membership came back together in September at Cosentino’s for a wonderful education on solid surfaces as well as recognition and appreciation for our volunteers. It was also the first time our new administrator (now titled Executive Director), Pamela Bir, was introduced to our membership.

ABOVE: Members networking at Cosentino’s beautiful showroom. LEFT: A full house at Sub-Zero/ Wolf. BELOW LEFT: Helser Brothers showroom

We had an actionpacked evening in October as SubZero/Wolf hosted our membership meeting and Laurie Clark of SherwinWilliams presented the 2013 color trends, Opposites Attract, 0.1 CEU. We also hosted our first annual costume drive benefitting the kids of UMOM (the largest homeless shelter for families in Arizona), as well a book signing by Linda Barkman, Editor

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TOP: Lauren Rubino, Marketing Director, and Linda Barkman, Editor of Phoenix Home & Garden.

ABOVE: Pamela Bir, Executive Director; LaDawn Bentley, ASID, Communications Director; Jewell Blair, Allied ASID, Professional Development Director. LEFT: Laurie Clark of Sherwin-Williams presents the 2013 color forecast.

of Phoenix Home & Garden Magazine. They introduced their first coffee-table book, Essential Southwest (be sure to get it if you haven’t already!). In addition to fabulous food, Couture Tile & Stone hosted a candy bar and the colors coordinated with some of Sherwin-Williams’ palettes. We were also surprised by flash mob dancers—a really wonderful evening!

Helser Brothers welcomed our membership in November with a wonderful advanced window treatments seminar, 0.1 CEU, taught by Anita Boetsma, Director of Education. We also were treated to a book signing by author Jackie VonTobel, The Design Directory of Window Treatments. We had the opportunity to view the miniature room student competition and congratulate the winners (see pictures in Student News). The staff of Helser Brothers wined and dined the membership and we all left satisfied on all counts.

Our annual Holiday Party was a magical evening (this issue is going to print and pictures will be available on our website). We have a many more events planned in the spring—see you there!

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All Crestron products are designed to work together, ensuring flawless performance and worry-free installation. Look to Crestron for the most comprehensive home automation solutions and control from Apple devices.

Learn how technology can add to your design and profits.

Contact your ASID Partner Representative for details today.

Will Sexton t 480.381.7720 t wsexton@crestron.com crestron.com/idp

Allied ASID, LEED AP Crestron, the Crestron logo and Control Everything are either trademarks or registered trademarks of Crestron Electronics, Inc. in the United States and/or other countries. Apple, iPad, and iPhone are either trademarks or registered trademarks of Apple, Inc. in the United States and/or other countries.

chapter news

Emerging Professional Spotlight – Gabriela Jacobsen, Allied ASID

S

ince childhood, the beauty of textiles and the manufacturing process of clothing and draperies fascinated me. At an early age I started creating my own line of clothes that became quite popular amongst my circle of friends. It was obvious for me that I wanted to have a career in design.

After high school I pursued my dream to become a Fashion Designer.

Soon after graduating from college, I immigrated to the US. Upon my arrival in the new country, I realized that my fashion degree and little professional experience would make it very difficult to become a successful fashion designer. Therefore, I reinvented myself as an interior designer. It was quite interesting to see how much fashion design and interior design relate! Practically the same principles and elements of design apply to both areas.

Besides being born with a creative mind, I love getting involved in the manual labor that is necessary to bring an idea to life. That is how I started my manufacturing business! For about 9 years I designed and manufactured custom window treatments, bedding sets, pillows, and upholstered goods.

In 2003, I moved from Atlanta, Georgia to Phoenix, Arizona. Being new to the area, I was not familiar with the interior design market, clientele, and design style. It was quite an adjustment for me to come from an area where Southern Colonial and Victorian were the predominant styles, to an area where Southwestern, Spanish Colonial, and sometimes Modern were what clients preferred. Not long after settling down, I was offered a position with Robb & Stucky Interiors in Scottsdale. I worked as a Window Treatments Specialist helping interior designers with window treatments design, yardage estimations, hardware selection and upholstery. Many times I was asked to make house visits and conduct design presentations. During my time with Robb & Stucky, I had the privilege to work with many wonderful and experienced interior designers such as Ernesto Garcia, ASID and Danielle Jacques, Allied ASID. Their talent, professionalism, and dedication were such an inspiration for me! They inspired me to set my standards to a new level. I realized that despite my talent and passion for design, without an education in interior design I would not be able to become the best that I could be.

In 2005, I decided to leave Robb & Stucky in order to open my own window treatments and upholstery manufacturing business. It was a very successful time in my career, I worked on amazing projects and I had the privilege to build new relationships with other professionals and many wonderful clients. In 2007, when the economy started to decline, I realized that was the right time for me to go back to school and reach my goal of getting my bachelor degree in interior design. In 2011, I graduated from Northern Arizona University- Summa Cum Laude (4.0 GPA) and it was one of my greatest accomplishments as a student and as a professional. During my time in college, I was honored to receive two ASID scholarship awards. I cannot thank ASID enough for the support that they offer to their members. I stay as active as I possibly can in my activities through ASID. I love giving back to the community! Interior design is one of the most demanding professions but it is also the most rewarding.

Despite the fact that I have been involved in the interior design business for quite some time, I feel like I am just emerging. The beauty of an interior design career is that it never stops transforming, it never becomes stagnant, and there is always something new learn; in other words, you are never done! I am currently in the process of preparing for the NCIDQ examination.

My motto is: “The artist is nothing without the gift, but the gift is nothing without the work” by Emile Zola. I believe that interior design is not what I do, it is what I am! I love my career and I can’t imagine doing anything else! Just the thought that what I leave behind touches people’s lives and contributes to their quality of life is very rewarding and stimulating for me.

Gabby Jacobsen is currently the Chair of the Emerging Professionals program. Check our chapter’s calendar for exciting upcoming events for Emerging Professionals.

Gabby can be reached at gabby@jacobseninteriordesign.com.

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chapter news

La Galleria La Galleria Scottsdale Scottsdale

TM

TM

Reinvigorate. Rejuvenate. Refine.

Coming in March… Plan to attend ASID’s 2nd Annual

ELEMENTS Trade Show and CEU Distinguished Speaker Series

“Exotic Natural Stone by MGS, Italy”

“Exotic natural stone

by MGS, Italy”

THURSDAY, MARCH 21ST 11:30am – 6:00pm

{NEW PRODUCTS & SERVICES} Wondering what’s new and fresh?

ASID Industry Partner members will have their wonderful new products on hand to share and demonstrate.

{LEARNING SESSION} “From Crisis To Opportunity: How To Attract (not desperately seek) Your Ideal Client or Job” presented by Liesbet Trappenburg, National Speaker (IDCEC Course #8619; 0.2 CEU’s, 2 hours) When nothing is certain, everything is possible! Today’s economy requires designers to be curious, flexible, positive, and authentically proactive (not reactive!). Learn how to reframe economic conditions as an opportunity to reinvent and reposition your “brand.” Attract (NOT desperately seek) your ideal clients or job. Discover a bigger picture of your business and your career to create new strategies for an inspired action plan. Attendees will compare and evaluate a new business model versus the old business model and how these changes affect their branding strategy.

For more details, log onto www.asidaznorth.org Register today!

www.lagalleriascottsdale.com www.lagalleriascottsdale.com Showroom by appointment

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chapter news

ASID Supports Aunt Rita’s Foundation

By Jewel Bl air, All i e d AS I D, prof essio n al d e ve lopm e nt director

A

SID designers gave a large boost to fundraising for Aunt Rita’s Foundation by providing 35 holiday wreaths for a silent auction held during the inaugural Red Brunch held December 1st at the Sheraton Downtown Phoenix Hotel. The event was attended by over 1000 people and was a huge success. Aunt Rita’s Foundation provides grants to local agencies that give services and support to those with AIDS/HIV.

Director, Kit Koleckl, said the event exceeded their expectations and our wreaths were a large part of the fundraising.

Our chairman for the event, Brian Gallop, IP representative, collected the wreaths at Central Arizona Supply and delivered them to the Sheraton for the event. Through Brian’s effort, ASID donated an unprecedented 35 wreaths. ALL 35 OF THE WREATHS DONATED BY ASID DESIGNERS SOLD AT AUCTION!

Left: ASID Board Directors, Jewell Blair, Allied ASID; Cindy Lewton, ASID; Linda Heinz, FASID, and Gretchen Palmer, Allied ASID attended Red Brunch Above: Professional Development Director, Jewell Blair, Allied ASID, and Red Brunch Chair, Brian Gallop, IP Representative Above Top: Jewell Blair, Allied ASID with the wreath she donated

Did You Know…

O

ur chapter has a group Facebook site? To easily find it, go to www.asidaznorth.org and click on the Facebook link. Did you also know that National has a Facebook site? They post very immediate news that often needs a quick response. For example, National posted on Facebook that Wall Street Journal was looking for designers with cool fireplace projects. Angelica Henry, ASID, quickly responded and was featured nationally in the Wall Street Journal.

Our chapter has a LinkedIn group site? You can click on the link on our website, or you can go to www. linkedin.com and search for ASID Arizona North Chapter. Learn about professional opportunities here.

We have a Twitter account! Again, click on the link on our website and you will receive reminders and up-to-the-minute information.

Our website has a job board? This is updated regularly. If you are looking for a design position, our website should be one of your first stops.

That we want to provide technological support to you and your business? Technology and social media changes fast. Whether you are just becoming technologically savvy or whether you’re a pro, we will have classes throughout the year to help you grow your business. Be sure to read the e-newsletter, Creative Brief, to learn of the next series of classes. Not getting the Creative Brief?

Contact Pamela Bir, Executive Director, and ask her to add you to the email lists. You can reach Pamela at info@asidaznorth.org.

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chapter news January 17 Membership Meeting

“MARKET INSIGHT 2013: The Real Estate Market and Your Business” speake r:Mike O rr, D irector of the C e nte r for R eal Estat e T heory & P ractic e W P Care y S choo l of B usiness at Arizon a Stat e U nive rsity

J

What lies ahead? Let’s gather together as a profession and learn more… oin us for an insightful presentation with special guest speaker Mike Orr, the Director of the Center for Real Estate Theory & Practice within the W P Carey School of Business at Arizona State University. Mike will present an in-depth real estate market update providing insight to where the market is going and how your business may be impacted.

About the speaker: Mike Orr holds a masters degree in Mathematics from the University of Oxford in England and spent 31 years in the computer industry, working for companies such as IBM, Amdahl, Splash Technology and the Santa Cruz Operation.

Mike left the computer industry and California to focus on Central Arizona real estate in 2002. He obtained an Arizona real estate license and built a comprehensive database of real estate statistics. Mike partnered with ARMLS and the Information Market LLC to create the Cromford Report (www. cromfordreport.com), which provides daily real estate market insight for realtors and investors covering the Greater Phoenix residential market.

In 2012, Mike was appointed Director of the Center for Real Estate Theory & Practice within the W P Carey School of Business at Arizona State University.

DATE: TIME:

January 17, 2013 5:30pm Registration/Refreshments 6:30pm – 7:30 pm Presentation PLACE: See www.asidaznorth.org for details and to register COST: $20 Members $40 Non-members

Farewell and Welcome

I

f you haven’t already heard, Jill Stebbins, Allied ASID, former President Elect of our chapter, relocated to Houston, Texas.

That sure is a lucky chapter! We will miss Jill, but hope she will occasionally join us as she comes back to visit.

We welcome Gretchen Palmer, Allied ASID, as she has agreed to step into the President Elect position, which leaves her former position of Membership Director open (as this magazine goes to print). We also ask that you remember to vote for our slate of officers for 2013-2014. More information is in the weekly e-newsletter, Creative Brief.

Jill Stebbins, Allied ASID

Gretchen Palmer, Allied ASID

IDCA – Get Involved!

T

he Interior Design Coalition of Arizona (IDCA) is strongly supported by our chapter.

IDCA is a not-for-profit lobbying body committed to advancing the interior design profession through voluntary registration. This group continues to work hard to establish state-wide criteria for the level of competency that commercial and residential interior design professionals must possess to obtain voluntary registration by their choice. IDCA continues to raise consumer awareness of interior design as it relates to safeguarding the public.

If you would like to learn more, or become a member of IDCA, go to http://www.idca.info/members.html

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industry news

EYE ON DESIGN

By Lin da J. Barkman, Editor , P h o e n i x H o m e & G a r d e n , ASID In dustry Partne r

W

hile the advent of a new year always brings reports of the latest trends, I hesitate to put too much stock in these. After all, the word trend immediately indicates that something is a passing fancy—here today, gone tomorrow as the saying goes. Indeed, some trends do come and go, while others— such as leopard prints and Klismos chairs—have staying power and eventually attain classic status.

I think most of us do enjoy reading about the latest wave of must-haves, whether we want them or not, but the majority of people today seem to be more interested in lasting, value-added options, at least when it comes to their homes. From everything I am reading and hearing of late, they want to get real, be comfortable, minimize maintenance, and make informed choices that make sense for the long run.

Based on a recent survey completed by long-time subscribers of Phoenix Home & Garden magazine, Arizona homeowners have a high level of interest in green products, regionally relevant art, and fresh ideas for making their homes as functional, inviting and low-maintenance as possible. So it stands to reason that there is an emphasis on energy-efficient appliance choices, neutral color schemes, durable easy-care fabrics, and repurposing. Many readers also expressed an interest in moderation—in size, scale, embellishments and budget, but not in quality. And I am certainly seeing more examples of just that in the homes I visit.

“Trends” I don’t expect to see going away any time soon include the open floor plan and the desire to establish a strong connection with the outdoors. A 2012 AIA Home Design Trend Survey notes that outdoor spaces have become the new great room, and that homeowners are opting for those property improvements that offer the greatest return on their investment.

If you are working on residential projects that reflect a value-added approach to design, with an emphasis on function, affordability and quality, I would love for you to bring them to my attention once complete. It’s what our readers want, and it’s our mission to give them just that.

Linda J. Barkman has been editor of Phoenix Home & Garden magazine since 1998. In 2012, she conceptualized and edited Essential Southwest, the magazine’s first coffee-table book.

M E D I A PA R T N E R S winter 2013 Desert Design

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GreenBuilding Market

A

Accelerates in 2013

green building is defined as one built to LEED or an equivalent standard, or one that is energy- and water-efficient that also addresses improved indoor environmental quality and/or resource efficiency.

Both residential and non-residential markets in the U.S. are expected to rise to between $98 billion and $106 billion in 2013. By 2016, this number is expected to reach $204 billion to $248 billion, according to McGraw-Hill Construction’s 2013 Dodge Construction Green Outlook report. Green is expected to represent 55 percent of all commercial and institutional construction in 2016. Health-related green building construction continues to grow faster than any other aspect of green.

So what does this all mean for designers? Per Anthony C. Floyd, AIA, LEED AP BD+C, Senior Green Building Consultant for the City of Scottsdale, “Buildings are ‘machines for living in’ more today than they were when Le Corbusier ((20th century modernist Swiss architect) said this during the modernist architecture movement. With the recent arrival of smart technologies and advanced HVAC and lighting control systems, building system commissioning is more important now than ever.”

Mr. Floyd provided an example of a current Scottsdale project: The Energy Systems Design (ESD) Office is a major build out of a 2nd floor 10,640 square-foot shell in downtown Scottsdale. The project is located in the heart of a mixed-use development including residential condos, offices, retail, salons, personal services, and restaurants at the Scottsdale Fashion Square mall.

Figure 1 14

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Figure 3 winter 2013 Desert Design

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Figure 2

T

he ESD Office project diverted 77% of the construction waste from the landfill and 68% of building materials meet IgCC green properties for recycled content, rapidly renewable resources, bio-based, reclaimed and reused materials (Fig. 1). The existing building envelope was not modified except for the addition of skylights with integral dampers to relieve the excess air and heat. As part of this process, 11 low-efficiency rooftop mechanical units were replaced with 7 new, high efficiency heat pumps. The building was projected to have an annual energy reduction of 29%. However based on the first 12 months of occupancy, the actual utility cost savings is $11,257 (49%) with a zEPI (zero energy performance index) score of 32 (IgCC requires ≤ 51). Energy usage is displayed on a wall-mounted monitor in the lobby (Fig. 2).

Common tenant restrooms were retrofitted with high-efficiency fixtures that reduce indoor water use by 46%.The central open office plan has an effective aperture (EA) of 14 (IgCC requires an EA of at least 14) in 60% of floor area. All flooring and site-applied interior paints, coatings, adhesives and sealants comply with IgCC VOC content limits (IgCC requires at least 85% compliance).

In another project, Mr. Floyd notes an exterior operable blind system that reduces morning glare and heat gain (Fig. 3). It is interesting to note interior techniques used on the exterior of buildings.

While LEED-certified projects have primarily been built in the commercial arena, homeowners continue to become educated and show increased support for sustainability. According to the U.S. Green Building Council (USGBC), there are three factors driving the growth of green building: 1. Unprecedented level of government initiatives 2. Heightened residential demand for green construction 3. Improvements in sustainable materials Is your client interested in green design and sustainability, but concerned about the added costs? The USGBC has determined that an upfront additional cost of 2% results in a life savings of 20% of the total construction costs, 10 times the initial investment.

Remodeling existing homes is the current trend both nationally and locally, as evidenced by the high number of chapter award entries in remodeling categories in 2012. ASID and USGBC have partnered together to create ReGreen, a residential remodeling program. To learn more about how your business can thrive in green design, go to www.regreenprogram.org to learn more. This interactive site will take you through the steps to enable your business to succeed in 2013.

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Style The

of C O L O R! Fantasies & Realities FALL and WINTER 2012…

Tasteful and very confident paint hues that inspire all designers to cleverly manipulate fantasy and reality!

Color Watch The Bold, the Bright, and the most daring layers of color!

Greens and blues mixing with pinks and oranges, and all the golds, greens and reds in between.

Simply RE-invented: Copper, charred and burnt finishes…or, can we say, “archeological chic,” “extreme salvage” and “wild west adobe chic” for this fall/winter trend. This style is where the industrial age emerges a more utilitarian and mechanically inclined color palette; metallic finishes and lacquered brights, metal rusted colors and red and gold.

Simply RE-newal: This style has a blissful sense of fantasy and the reality of global strife focusing on an honest lifestyle. Apple greens paired with peach pastels and lemon; grays and tinted neutrals appear with a somewhat “ghostly” appearance.

Simply RE-imagined: This style shows images of long distant realities and a wild escape to the nomadic, multicultural, and retro technology. The mixing of robust colors with saturated mid-tones conveys a sunny attitude and optimism. Brights of orange, green, yellow and turquoise will be layered over deep, mysterious twilight teals and grays.

Simply RE-vival: This style shows a rebirth of mid-century and modern mixing with the Southwest. Bold and brash, traditional and playful, this style uses new dimensions with desert landscape inspiration of sands and sage, pinks, reds and pale yellows. It’s a resort lifestyle with nostalgia and can be quite complex and unexpected.

{

}

However these new fall/winter hues may be perceived, they will remain forever “unapologetically fun”.

Live well and, Live it with COLOR!

Above color trends provided by Dede Radford, Dunn-Edwards Paints.

Dede can be reached at 602.702.7273 or dede.radford@dunnedwards.com

winter 2013 Desert Design

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First In –First Out

By Debbie English, Allied ASID, LEED AP

W

hen it comes to the housing debacle, many analysts point to Maricopa County as ground zero. Over the last five years, we have gone through the worst economic times anyone can remember. It has affected us professionally and personally.We were the first to start the severe decline in homes values and, as reports indicate, we are leading the way out! Industry watchers are forecasting a stronger economy and an increase in home values as we enter 2013.

All indications show that we hit the bottom of the real estate market and prices are rebounding. Mike Orr, analyst with the W.P. Carey School of Business at Arizona State University, tracks home sales daily and is the housing industry’s go-to person for reliable housing data. As for his take on the current housing market, “Buyers [in Phoenix] waiting for the bottom of the market missed out months ago,� Orr said.

Other industry gurus concur. According to a recent S&P/Case-Shiller report, Phoenix continues to lead the home price recovery. The New York Times reported that “In Phoenix, which has shown the strongest recovery in housing prices of 20 cities surveyed. The lowest third — homes under $127,000 — gained 33.5 percent from July 2011 to July 2012, while the top tier — homes above $211,000 — posted an 11.5 percent increase in that period.

So where does all this data leave us as residential interior designers? If you are looking to reinvent your business, this may be a niche to explore. Homeowners who are now seeing their homes increase in value have good incentive to look into remodeling and updating. Investors are looking to spend their remodeling dollars wisely‌and I can think of no wiser way than to put a design professional on their team!

Debbie English, Allied ASID, LEED AP is a residential interior designer primarily involved in remodels in the Phoenix area.

Debbie has been remodeling homes for about 15 years, with an aim of applying sustainability philosophies on all projects.

In addition to ASID, Debbie is also a member of USGBC.

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Desert Design winter 2013

ST U DENT NEWS

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Student Chapter ÿ M iniat u re r o o m w inners B y j e w e l l b l a i r , A l l ied A S I D, P r o fessi o na l de v e lo pment directo r

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he winners of our Student Miniature Room Competition were announced at the membership meeting held at Helser Brothers on November 15, 2012. This year’s theme of Historical Rooms challenged students to recreate rooms with specific historical references: • The First Place winner, Nancy Donnay, Student ASID of Scottsdale Community College captured the essence of Mid-Century Modern design.

• The Art Deco Boutique by Kassandra Quintero, Student ASID, Jessica Papagno, Student ASID, and Paige Brackin, Student ASID of Scottsdale Community College won Second Place honors.

• The Third Place winner was Celeste Plitz, Student ASID of Mesa Community College for her 1880s Southwest Spanish Colonial design.

Winners

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Honorable Mention Winners: • Jason Conroy, Student ASID, Art Institute of Phoenix • Erin Stahlbuck, Student ASID, Art Institute of Phoenix Certificate of Participation: • Juan Aguilar, Student ASID, Glendale Community College A special thanks to Naomi Anderson and Feathers Fine Custom Furnishings, Industry Partner, for provided the boxes for competition, hosting our orientation meeting and having the student projects displayed in their showroom.

Upper left: MidCentury Modern: First Place Winner, Nancy Donnay, Student ASID ABOVE: Art Deco Boutique: Second Place Winner, team consisting of Kassandra Quintero, Student ASID, Jessica Papagno, Student ASID, and Paige Brackin, Student ASID Left: Spanish Colonial: Third Place Winner, Celeste Plitz, Student ASID

winter 2013 Desert Design

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ST U DENT NEWS

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Student Chapter ÿ s the fall is coming to a close our chapter can reflect on a busy and productive semester. Thanks to a very successful membership drive to at the beginning of the semester, almost 40 new members were added to the roster! This was a semester of inaugural firsts. We held a staging competition, Stage Off 2012, in which participants were asked to stage a room and submit before and after photographs. Second year student Betty Englund won a free one year student membership. We also organized a fantastic event with four top interior design firms in Scottsdale. A big thanks to Nelson Barnum, Wiseman and Gale, JW Harris, and Bouton and Foley for opening their doors to us and helping make this a really valuable experience for our student members.

With over 35 students the firms gave us a tour of their showrooms, allowed us to view works in progress, and gave impassioned and insightful presentations. This will be the first of many Scottsdale Studio Crawls! Lastly, as the holiday season is now upon us we are currently engaged in a fund drive Change for “Change.”

The students have really responded with over $100 being collected on the first day! Proceeds from the students will be matched by our chapter funds and will be used to purchase gifts for a deserving family. The family is lead by SCC students who are raising their four grandchildren. Many of you may also have seen the wreaths that our board members and a few students decorated to adorn the luncheon the Phoenix Children’s Hospital Festival of Trees. We hope that everyone enjoys the holiday season and we are all excited to return after the new year to build upon the progress we have made this fall!

Happy Holidays!

The ASID Scottsdale Community College Board

The Public is Invited!

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es! Our home tour will be held again this year on March 2, 2013! We are very excited to invite the public to see the designs of our great designers on the tour titled “Remodeled by Design”. Please think about volunteering at one of the homes to help us create another successful tour! To volunteer for the home tour, contact Jeanette Kelly, Allied ASID, jeanette@jmkellyinteriors.com.

This tour will also kick off our annual Design for Hire, our largest fundraiser of the year. Former president, Sherry Hauser, ASID, is chairing Design for Hire in 2013 and needs designers to donate two hours of their time providing design consultations to the public. The public can register for a designer throughout the month of March 2013. Full information is on our website at www.asidaznorth.org, or you may contact Sherry directly at sherry@hauserdesigns.com.

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Desert Design winter 2013

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HOME. GARDEN. STYLE.

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