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w iMotorsports Profile
SEPTEMBER 2014 VOL. 40 NO. 9
09.2014
w Sportsmen Gear Guide
w Winter Apparel
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Cover photos courtesy of Phil Laughton, Michael Lichter, Yamaha and AIMExpo.
Contents
Volume 40 Number 9 MotorcyclePowersportsNews.com
EDITORIAL
AIMExpo 2014 Show Preview Capitalizing on a strong inaugural year in 2013, this year’s show promises to excite.
Dealership Operations Doin’ the ‘Stray Cat Strut’ to Orlando
Editor – Brendan Baker bbaker@babcox.com Editor-at-Large – Robin Hartfiel robinhartfiel@gmail.com Managing Editor – Greg Jones gjones@babcox.com
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4
Columnists & Contributors
The Road Ahead by Brendan Baker
Shifting Gears
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Eric Anderson Steve Dodds II Steve Jones Alisa Clickenger Jim Woodruff CJ Pedler Cyclepedia Press LLC
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All the News that Fits by Robin Hartfiel
End of Summer Adjustments
16
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NPA Pre-owned Monthly Recap by Jim Woodruff
iMotorsports, Inc.
32
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ART
Destination Dealership by Greg Jones
Graphic Designer – Kelly Gifford kgifford@babcox.com
Kevin Schwantz: Show Champion
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36
AIMExpo 2014 Show Preview by Brendan Baker
Ace Cafe Orlando Profile
38
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Official Publisher of the AIMExpo Show Daily and Show Directory
AIMExpo 2014 Show Preview by Brendan Baker ...................................................................................................................
42
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52
AIMExpo Exhibitor Listings AIMExpo 2014
AIMExpo Booth Previews AIMExpo 2014
Dealer New Units in Stock
58
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Inventory Report by ADP Lightspeed
Get Fall Unit Inventory in Shape
60
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Dealer Managment Solutions by CJ Pedler
July F&I Department Performance
62
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Best Operators Club by Steve Jones
Engine Decompression Systems
64
Product Focus
66
Winter Apparel ....................................................................... 18
72
Sportsmen Gear ATV/UTV
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Tech Tips by Cyclepedia Press LLC
Sales and Finance: Why Can’t We Be Friends?
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F&I by Steve Dodds II
Harley-Davidson’s 2015 Lineup
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80
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Pit Pass
26
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Product necessities for the great outdoors.
OEM Update by Brendan Baker
Energica EGO
What will keep customers warm in the colder months
Filters ......................................................................................... 68 Keeping vehicles clean
MPN (ISSN 0164-8349) is published monthly by Babcox Media, Inc., 3550 Embassy Parkway, Akron, OH 44333 U.S.A. Phone (330) 670-1234, Fax (330) 670-0874. Periodical postage paid at Akron, OH 44333 and additional mailing offices. POSTMASTER: Send address changes to MPN, P.O. Box 13260, Akron, OH 44334-8660. A limited number of complimentary subscriptions are available to individuals who meet the qualification requirements. Call (330) 670-1234, Ext. 242, to speak to a subscription services representative. Paid Subscriptions are available for non-qualified subscribers at the following rates: U.S.: $69 for one year. (OH residents add 5.75% sales tax) Canada/Mexico: $89 for one year. Canadian rates include GST. Other foreign rates: $129 for one year. Payable in advance in U.S. funds. Mail payment to MPN - Circulation, P.O. Box 75692, Cleveland, OH 44101-4755.
2 September 2014 | Motorcycle & Powersports News
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THE
Road AHEAD
By Brendan Baker
ADVERTISING SALES Publisher Sean Donohue
sdonohue@babcox.com (330) 670-1234 ext. 206
Display Advertising Sales Roberto Almenar Bobbie Adams Doug Basford David Benson
Doin’ the ‘Stray Cat Strut’ to Orlando
I
n just its second year, the AIMExpo has quickly set itself up as the main focal point of the motorcycle and powersports industry in the U.S. Since we seem to travel to too many shows, anything that cuts down on our travel time and offers substantial information we can use in our businesses is a good show to attend as far as I’m concerned. Our staff is revved up about the show as are, I’m sure, the countless attendees who will be arriving in Orlando next month. At the show, you will be greeted at the front entrance by the lovely AIMExpo girls who will be passing out Show Dailies to the crowd each day during the trade portion of the show. We are proud to be part of AIMExpo once again, as we believe it is the single most important event of the year for dealers in terms of the educational and networking opportunities. Many in the industry were surprised and encouraged by the turnout last year, and this year promises to deliver even more of a good thing. More dealers have signed up to attend and more exhibitors will be on hand to lend their knowledge and show off their latest products. More OEMs will be there, too,
which makes for a well-rounded event and a great way to get amped about the upcoming year. You’ve got Yamaha, KYMCO, Massimo, EBR Motorcycles, Suzuki, Zero Motorcycles, Gibbs and Kawasaki all debuting 2015 lineups and some offering demo rides in the AIME Outdoors! exhibition area. The MPN team will hit the ground running in Orlando as we are the official publishers of the Show Daily, Show Directory and Lee Rocker Souvenir Program. The first two days will be at a frantic pace for us since we will be trying to be all places at once to cover events and happenings around the show floor and outdoor activities for live coverage in the AIMExpo Show Daily. In this issue, you’ll find a plethora of AIMExpo information to help you prepare. We have an exclusive interview with the AIMExpo “Champion” and 1993 500cc GP World Champion Kevin Schwantz on page 36. We are also pleased to be the media partner with the Ace Cafe and Vroom Network, among other sponsors, for the first Ace Cafe concert Saturday evening (10/18) in the convention center hall featuring Lee Rocker of the Stray Cats. See you in Orlando! t
Brendan Baker, Editor
4 September 2014 | Motorcycle & Powersports News
Dean Martin Jim Merle Glenn Warner John Zick Don Hemming
ralmenar@babcox.com (330) 670-1234, ext. 233 badams@babcox.com (330) 670-1234, ext. 238 dbasford@babcox.com (330) 670-1234, ext. 255 dbenson@babcox.com (330) 670-1234, ext. 210 dmartin@babcox.com (330) 670-1234, ext. 225 jmerle@babcox.com (330) 670-1234, ext. 280 gwarner@babcox.com (330) 670-1234, ext. 212 jzick@babcox.com (805) 845-1400 dhemming@babcox.com (330) 670-1234, ext. 286
ADVERTISING SERVICES Advertising Services Amanda Wingerter
awingerter@babcox.com (330) 670-1234 ext. 223
CIRCULATION SERVICES Circulation Manager Pat Robinson Circulation Specialist Star Mackey
probinson@babcox.com (330) 670-1234, ext. 276 smackey@babcox.com (330) 670-1234, ext. 242
Official Publisher of the AIMExpo Show Daily and Show Directory
For show publications advertising information call Sean at 330-670-1234 , ext. 206.
AFTERMARKET MEDIA NETWORK Babcox Media Headquarters 3550 Embassy Parkway, Akron, OH 44333 (330) 670-1234 Fax (330) 670-0874 Babcox Media California 735 State St, Suite 409, Santa Barbara, CA 93101 (805) 845-1400 Fax (805) 324-6015 CORPORATE Bill Babcox, President Greg Cira, Vice President, Chief Financial Officer Beth Scheetz, Controller Copyright 2014, Babcox Media, Inc.
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RE: BACKFIRE Addressing Industry Issues I am taking you up on your August 2014 article ending concerning industry issues that need addressing, and there are a few. In the 36 years we have been at this location there have been many changes to the motorcycle industry. I address the motorcycle rather than powersports because street legal motorcycles are subject to many different conditions and regulations than off-road only vehicles. Having started in the motorcycle business in 1971, then migrated to the automotive side of service for a period of time and then decided to focus solely on motorcycles, I was fortunate to have the chance to learn about the automotive industry from primarily a parts and service direction. When I opened the store in April of 1978 I patterned the operations of the store after the automotive industry which has characteristically been four to eight years ahead of the motorcycle business in regulations, business operations and technology. It has helped keep the doors open for these many years, not operating as a stereotypical motorcycle shop. Two areas of contention as a start. The lack of Right To Repair legislation as applied to motorcycles and the often misapplied OEM position of the Magnuson-Moss Act. The manufacturers make obtaining service data and equipment nearly impossible for many brands. Of specific obstructiveness is Harley, Ducati and BMW who refuse to sell OEM equipment to an independent. They also use this technique to drive customers back to the dealer instead of attracting them. The lack of a common diagnostic language platform (e.g. OBD II) inhibits a customer's ability to choose the location for servicing their motorcycle. I suspect a smaller market than is viable to allow extensive aftermarket equipment sales is a big part of it, but even OEM equipment is not available. There is no availability of equipment for series of vehicles the dealer network no longer services due to age. This same inhibition has caused the loss of our crash estimating software provider due to manufacturers' issues with having flat rate times and retail parts prices available, although the insurance industry has access in a soon to be released version of this application. A similar technique is used by Harley in parts sales. I preferred to purchase parts from a dealer I had been buying from for 34 years. I was well-served and chose to purchase from this dealer. Harley sent a letter to the dealer informing them that I was not in their territory and severe penalties would be incurred if they continued to sell to us. Verification of sales was done by Harley combing their sales data. There was also mention of restrictions in how much we could purchase. I sent a copy of my response to each member of the board of Harley and copies to MPN, but was effectively ignored. I wonder if the paranoid defensiveness of the OEMs here is ever seen by themselves as in inhibition to future sales and value of current product lines? How can I recommend a brand and/or model I have no access to service data on? The grass-
6 September 2014 | Motorcycle & Powersports News
roots recommendations of the independent service provider goes a long ways in directing new unit sales, especially when the dealer is 60 miles or more away. When I tell a customer the ZG-14 Concours will cost $700 or more at the major service interval, it gives them pause. I sure can't recommend a new BMW or Ducati because we can't access routine service electronic data, even though we have America's fastest Ducati and the world's quickest Ducati. I do appreciate the thoughtful articles and agree with Eric Anderson this month, as it is a very accurate description of our store, although we never did get away from the aversion to cookie cutter retail marketing. His insights at the seminars he gave at the Dealer Expos were greatly appreciated.
Thank you, Bill Whisenant Motorcycle Performance Madison WI www.motorcycleperf.com
RE: Selling to Women Sometimes a reader comes across an article so timely, so appropriate for the culture today, that they are motivated to write and send a virtual “high five” to the editor with the foresight to publish it. Thus it is with your August issue and the highlighted cover article on "Selling to Women." Like a breath of fresh air, this subject is finally getting the needed recognition of the growing audience of women motorcycle enthusiasts (I happen to be one, currently riding a Honda F6B). I read the article with enthusiasm, having met Alisa on one of her journeys. She nails it in so many ways for women buyers. I used to own a Harley, and was completely turned off by the "biker culture" that permeated every aspect of what I love to do. Treating women as objects is not only a reflection of the motorcycle gang mentality, but is supported by advertisers who believe (erroneously) that women don't matter other than for how they look and what they do for, and to, men. So Alisa's article directly pinpointed what merchandisers need to do to get – and keep – a valuable and loyal following. I hope they hear her message. Thank you for seeing the value in the purchasing power of women. Things need to shift.
Elin Thomas Pendleton, AAEA, WAOW Blog: http://elinpendleton.blogspot.com The Paintings: http://www.elinart.com
Editor’s note: If there are industry issues that we should be addressing, please feel free to let us know. Please send your letters to bbaker@babcox.com. t
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Inside the Industry Yamaha Launches ‘Build Your Own’ Viking VI Site Yamaha Motor Corp., U.S.A., has launched a new Viking VI “Build Your Own” site providing customers the opportunity to personalize and accessorize their vehicle online. Current and potential Viking VI customers can now see what their customized machine might look like via an interactive site at www.YamahaViking.com. Yamaha currently has more than 50 accessories for the Viking VI, which is the only true six-person Side-by-Side (SxS) vehicle with full utility and off-road capabilities. The new 2015 Viking VI model was announced in June 2014 and production is now in full swing with vehicles being delivered to dealers across the country.
Dubya USA Becomes Exclusive Distributor of MotoStuff Brake Kits Dubya USA is now the exclusive distributor of MotoStuff “Classic” and “Blade” oversize front brake kits in the United States. MotoStuff offers high performance 280mm braking systems for Honda, Suzuki, Kawasaki and Yamaha off-road motorcycles, and a 270mm Honda-specific
kit just like the one used by the pros. MotoStuff’s unique Blade brake rotor design is engineered for maximum weight savings, cooling and braking performance. The rotor is laser cut from heat-treated 400 series stainless steel for the ideal combination of lightness and strength, with the 280mm rotor weighing in at only 422 grams and lasting up to two-three times longer than stock rotors.
“The Viking VI is a incredibly versatile machine made for farmers, hunters and recreational enthusiasts,” said Steve Nessl, Yamaha’s ATV and SxS group marketing manager. “Yamaha is helping customers personalize their vehicles with Genuine Yamaha Accessories that are developed in tandem with the vehicle to ensure the highest quality, durability and performance standards along with the best fit and finish.” The versatility of both the Viking and Viking VI creates an ideal platform for personalization. Existing and future Viking or Viking VI customers can now virtually customize their SxS via the BYO tool on the Yamaha website to get an idea for what accessories best suits their needs. The Yamaha accessories division is supporting that customization, and the versatility of the Viking vehicles, by developing and sourcing a comprehensive catalogue including popular products like roofs, windshields, storage boxes and sound systems that can be ordered directly from and installed by Yamaha dealers. MotorcyclePowersportsNews.com 7
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Inside the Industry The solid rotor design weighs much less than equally sized floating rotor designs, reducing unsprung weight that can dramatically alter a bike’s handling. An anodized aluminum mounting bracket is included to ensure proper relocation of the oversized rotor. The Classic brake rotor offers the same quality material and construction as the Blade rotor, but in a traditional round rotor profile. Classic rotor kits are also available in 280mm sizing, and include the anodized aluminum mounting bracket. This is the perfect kit for riders who prefer to keep that classic round rotor look without sacrificing the braking power and control of a high performance rotor.
Polaris Industries Inc. Challenges Polaris Dealers to ALS Ice Bucket Challenge Polaris Industries Inc.’s chairman and CEO, Scott Wine, completed the Ice Bucket Challenge, joining the viral campaign to raise awareness and funds for ALS. After accepting the challenge from Dan Ariens, president and CEO of Ariens, Wine in turn nominated Bahram Akradi, founder and CEO of Lifetime Fitness, Michael Guyette, president and CEO of Blue Cross Blue Shield, MN, and the entire Polaris dealer network. Wine noted in his video that if 100 Polaris dealers accept the challenge, Polaris will donate an additional $10,000 towards ALS research. “Polaris has a long history of giving back and is proud to support this effort,” said Wine. “We encourage our strong network of dealers to accept the nomination or donate to an ALS charity.” Polaris has been involved with the
Black Woods Blizzard Tour, a snowmobile ride to fight ALS, since its inception 15 years ago. Since then, Polaris employees have raised more than $900,000 for the cause and are hoping to hit the $1 million mark in 2015. Visit www.alsa.org/donate to learn more about ALS and the Ice Bucket Challenge.
Importations Thibault Ltd. Becomes Distributor for ONE Industries in Canada Canadian distributor Importations Thibault Ltd., recently announced it has partnered with the U.S. company ONE Industries to distribute its products in Canada. The complete line of products will be available for dealers in September. ONE Industries, with its family of brands such as TAG Metals Racing and Sunline Racing, offers helmets, race wear, protective gear, accessories and parts for the motocross market. The new 2015 ONE MX collection includes the GAMMA Helmets that feature a fiberglass shell, strong and lightweight exterior, dual density EPS interior and increased cooling flow through ventilation. Made with MIPS (Multi- Directional Impact Protection System) that gives superior impact protection with progressive energy absorbing inserts. For race wear, the VAPOR jersey and pants offer enhanced cooling through strategically placed mesh panels, and uncompromising comfort with a custom collar. The pants have unrestricted movement with full length stretch construction. Also, it reduces fatigue with it’s innovative design and weight saving. In addition, Sunline Racing’s V1 levers employ the new multi-directional or MDX platform. The V1 MDX is not a “flex” lever, it’s like no other lever before it. The V1 MDX moves forward, up and down.
Rainey and KRAVE Group to Manage AMA Road Racing Series AMA Hall of Famer Wayne Rainey and Chuck Aksland of the newly formed KRAVE Group LLC (dba MotoAmerica) have announced that they will be taking 8 September 2014 | Motorcycle & Powersports News
over the management of AMA Road Racing. Raney is a two-time AMA Champion and three-time 500cc GP World Champion. Aksland had a brief career as a road racer and went on to manage Team Kenny Roberts for 20 years. Recently, Aksland served as VP of motor sports operations at Circuit of the America (CoTA). Another partner in KRAVE Group LLC is Terry Karges, a former motorsports marketing executive and team owner who spent 17 years at Roush Performance before being named executive director of The Petersen Automotive Museum. Richard Varner is the fourth partner in KRAVE (Karges, Rainey, Aksland, Varner). Founder of Champions Moto motorcycles, Varner is also an energy sector entrepreneur and businessman. “When I was a kid first learning how to race, my ultimate goal – the goal of every young racer – was to compete in the AMA,” said KRAVE Group LLC Partner and MotoAmerica president Wayne Rainey. “The United States has produced some of the fastest riders in the world,” Rainey continued. “To bring that status and excitement back to the U.S. we need to start fresh – and that is our ultimate goal. MotoAmerica is going to bring one of the most exciting sports on earth back to the forefront; to recruit the next generation of young riders while supporting and highlighting today’s established stars.” AMA President and CEO Rob Dingman added, “If you are an amateur or professional motorcycle road racer in America, if you are a fan of road racing or if you are a company that does business in this industry, this is an exciting day. Our goal has always been to entrust the promotional and commercial rights for professional racing to a talented, dedicated, well-capitalized
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professional entity, and MotoAmerica certainly offers all that and more.” The agreement between the AMA and KRAVE Group LLC (MotoAmerica) was finalized on September 3. More information is due to be released shortly, including future race dates, classes, rules and event information. For more and continued updates, visit www.motoamerica.com.
Husqvarna Announces 2015 Racing Contingency Program Competition is the lifeblood of riding dirt bikes, and as pioneers of the sport, Husqvarna Motorcycles has announced the coming of an all-new contingency program. This elite program will offer rewards to Husqvarna racers - both amateur and pro-level - in North America starting in 2015. “Racing is a core value of Husqvarna Motorcycles,” said Husqvarna Racing Manager, Andy Jefferson. “We believe in the value of supporting Husky racers not just at the factory level, but at the grassroots level, as well. Our new Husqvarna Contingency Program is aimed at doing just that, with rewards for motocross and offroad racers in the US and Canada. We’re excited to get this program started on January 1, 2015, and looking forward to building a strong community of Husky racers in North America.” More specifics of the Husqvarna Contingency Program, which will be hosted through Hookit.com, will be announced in the coming months, including the races supported, eligibility and payout details. Look for details in the coming months at www.RaceHusky.com – the online portal to Husqvarna’s all-new Contingency Program. “We are really excited to introduce the Husqvarna Contingency Program,” said Marketing Manager Steve Lawler. “This is a big step for us to once again be a big player in off-road and motocross racing. With our new MotorcyclePowersportsNews.com 9
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Inside the Industry structure and model lineup we feel confident that we will quickly become a prominent competitor in these racing segments. We have the most premium bikes available today and are excited to get back into high-level racing. We are committed to our engagement in factory racing with AMA Supercross and an expanded off-road effort.”
Python Performance Exhaust Announces New Website Python Performance Exhaust introduced its new pythonperformance.com website, with a user-friendly interface and complete information on every offering from a leader in V-Twin exhaust for over 30 years. The site features unique systems like the Rayzer, for Touring models, and the factory-wrapped Throwbacks for Softails, Dynas and Sportsters. You’ll find the right exhaust for any ride in only a couple of clicks. Have a Forty-Eight and want to see all the systems available? No problem.
Just want to take a peek at every pipe Python makes? You can do that too. See on-bike photos of each system or style. Find complete specs, applications, optional baffles and replacement heat shields. Get social media links to stay even more connected with happenings at Python.
Zero Motorcycles Returns as Ring Sponsor for 2014 AMA Motorcycle Hall of Fame Induction Ceremony Zero Motorcycles, manufacturer of American-made electric motorcycles, returns for the fourth straight year as the
10 September 2014 | Motorcycle & Powersports News
official ring sponsor for the 2014 AMA Motorcycle Hall of Fame Induction Ceremony being held at the Orange County Convention Center Oct. 17, in Orlando, Fla. Tickets for the induction ceremony range from $25 to $150 and are available online at www.motorcyclemuseum.org. “For inductees and their families, the Hall of Fame rings are a physical reminder of their place in motorcycle history, and we’re eternally grateful that Zero Motorcycles continues to demonstrate exceptional generosity as a repeat sponsor of these important mementos,” said Ken Ford, a member of the Hall of Fame executive committee and treasurer of the AMA board of directors. “It’s heartening that a company such as Zero Motorcycles, which operates on exciting new frontiers of motorcycle innovation, is so forthright in honoring the heroes of the past.” Scot Harden, Zero Motorcycle’s vice
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Inside the Industry president of global marketing and a Hall of Famer, said Zero Motorcycles is proud to pay tribute once again to history’s greatest motorcyclists. “Zero Motorcycles is honored to partner with the AMA Motorcycle Hall of Fame to present the Hall of Fame Class of 2014 with their official rings,” said Harden, a member of the AMA Motorcycle Hall of Fame Class of 2008 and recipient of the 2014 AMA Bessie Stringfield Award that is presented to those who introduce motorcycling to new markets. “This year’s class includes exceptional racers, tuners, pioneers and industry leaders, and it’s our pleasure to recognize them and support the Hall of Fame in its efforts to commemorate and preserve the achievements of motorcycling’s heritage.” The prestigious AMA Motorcycle Hall of Fame ring is a symbol of the significant contributions made by an inductee to the sport, business and lifestyle of motorcycling. The gold ring, which is created exclusively for the Hall of Fame, bears the institution’s logo, the “Glory Days” design and the name of the inductee. Receiving the rings will be: race tuner and innovator Byron Hines; motocross pioneer Pierre Karsmakers; Tom White, acclaimed motorcycle collector, former nationally ranked racer and founder of White Brothers Cycle Specialties; George Barber, founder of the Barber Vintage Motorsports Museum and the Barber Motorsports Park; national offroad racing champion Scott Summers; AMA motocross champion Mike LaRocco; and legendary tuner and team owner Rob Muzzy. The AMA Motorcycle Hall of Fame Induction Ceremony also will honor the career of existing Hall of Famer Willie G. Davidson, a member of the Hall of Fame Class of 1999. Davidson, who was presented his Hall of Fame ring at last year’s induction ceremony, will be recognized as an AMA Motorcycle Hall of Fame Legend at this year’s event. The event is part of the AMA National Convention being held in conjunction with the American International Motorcycle Expo (AIMExpo) Oct. 16-19.
The AIMExpo is a diverse powersports event that is open to trade and media Oct. 16-17 and open to the general public Oct. 18-19. AMA National Convention and induction ceremony attendees who are not members of the industry or media are welcome to attend AIMExpo Oct. 18-19.
Schuberth to Unveil New Helmet Model at 2014 AIMExpo Schuberth will be unveiling a completely new helmet model at the 2014 AIMExpo. Along with the new helmet, several new graphics and colorways on existing models will be showcased at the show. Schuberth factory representatives from Germany and North America will be on hand for inquiries, helmet fittings and interviews at the October 16-19 show in Orlando. “We are very excited to introduce another outstanding Schuberth product that is something completely new for our line and customer base,” said Randy Northrup, Vice President of Schuberth North America. “AIMExpo is the perfect venue to enter a completely new product category since the show attracts dealers and media as well as end consumers. Just as we strive to lead the industry with our innovative head protection products, AIMExpo is changing the way we look at motorcycle shows here in the United States. We are happy to be a part of it and to add to the excitement with our new product launch.” Schuberth will be set up in booth #1501 with its complete line of helmets on display. Visitors to the booth can talk to a Schuberth representative about the technology and construction process that make these helmets so advanced. A full range of sizes will be available to try on, and a rep can help you get properly
12 September 2014 | Motorcycle & Powersports News
fitted in a C3 Pro, C3 Pro Women, C3, C3W, S2 or SR1 helmet. For more information: www.SchuberthNorthAmerica.com.
Kawasaki Becomes Newest OEM Participant at 2014 AIMExpo Kawasaki Motors Corp., USA establishes itself as the latest OEM to join the growing list of exhibitors showcasing new products at the 2014 American International Motorcycle Expo (AIMExpo). The groundbreaking event returns to the Orange County Convention Center in Orlando, Florida, this October 16-19. Kawasaki has chosen the all-in-one platform AIMExpo provides to announce key 2015 products, one of which will make its world debut in Orlando. Attendees will also be able to witness the North American introduction of all-new vehicles in several categories that demonstrate the heritage and dynamic capabilities of Kawasaki Heavy Industries. “AIMExpo demonstrated last year that it can serve as the ideal platform for media and brand activities and Kawasaki will leverage this grand stage to reveal new products, as well as interact closely with dealers and consumers,” explained Kevin Allen, Kawasaki Manager, PR + Brand Experience. “We have some very exciting new product to share and AIMExpo is the perfect place to make these announcements.” Following the unveilings, all products will then be on full display for all to see inside Kawasaki’s booth (#2165) out on the AIMExpo show floor. “The AIMExpo platform was strategically created for OEM’s to globally launch product to the press and engage their dealer body while also generating excitement among consumers with an immediate look at the brand’s new vehicles,” said Larry Little, Vice President and General Manager, Marketplace Events Motorcycle Group. In addition to Kawasaki, more than 400 exhibitors have committed for 2014 and more are being added daily. For more info: AIMExpoUSA.com. t
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By Robin Hartfiel
SHIFTING GEARS Printing All The News That Fits presented by:
Heads up, Bell Helmets has a new EVP. BRG Sports, Inc., formerly Easton-Bell Sports, promoted Dan Arment to executive vice president. “Dan is a valued member of our executive team and has demonstrated leadership with his regular achievement of financial objectives and through his contributions to key initiatives for our company,” said Terry Lee, BRG Sports executive chairman and CEO. Arment joined the company as the sales leader for Bell’s consumer retail division 14 years ago and shortly after was promoted to GM. BRG Sports’ brands include Bell, Riddell, Giro, Blackburn, Raskullz, Krash! and BULT. •••• New boss for QuadBoss. Tucker Rocky has promoted Jason Baldwin to QuadBoss brand manager. Baldwin is now responsible for leading all aspects of the QuadBoss brand, including marketing/advertising, new product development and brand positioning within the ATV/UTV market. Before his new position, Baldwin had been sales consultant for Tucker Rocky/Biker’s Choice. He has also worked for industry leading brands, including Polaris, Cannondale, and Gas Gas. “Tucker Rocky/Biker’s Choice is committed to aggressively growing the QuadBoss brand as we seek to serve the broader ATV/UTV market with an array of relevant and profitable products,” explained TR’s VP of marketing, Hank Desjardins. “QuadBoss has been a significant growth engine for our ATV/UTV segment, and we are confident that under Jason’s leadership, QuadBoss will continue to gain valuable market share.” •••• Former Texas motocross standout and one-time QuadBoss brand manager Glen Urquhart is back in the saddle again with WPS after several years of running his family’s ranch. With more than 40 years experience, he apparently
wasn’t ready to retire from the powersports industry. Glen worked at Tucker Rocky in purchasing from 19881993. He then took a job in purchasing/product development at Motorcycle Stuff from 1993-1998. After re-joining TR in 1998, he moved up to segment director of ATV/UTV product development where he stayed until 2009. Glen will be heading up the UTV product division for WPS this time. Welcome back! •••• V-Twin industry veteran Pete Amenda has joined Küryakyn as the brand kicks off an aggressive plan for its “NXT25” years initiative. “For a productdriven company like Küryakyn, bringing Pete in with his skillset, background and personality, we will see a significant impact in the growth and culture of our company on multiple levels,” says company president, Holger Mohr. “We have the perfect candidate for this critical position with Pete.” Amenda’s career spans three decades on OEM and aftermarket levels, including stints with S&S Cycle, Harley-Davidson, Screamin’ Eagle category manager and VP of marketing and portfolio management for Custom Chrome. “Küryakyn believes motorcycles aren’t simply a means of transportation, but rather a representation of a person’s very identity,” adds Amenda. “I certainly agree with this philosophy and really look forward to working with the creative minds on this team to help accelerate Küryakyn’s continued growth for the next 25 years.” •••• Another element of Küryakyn’s NXT25 program has been the creation of the brand representative position. Dealers and road reps attending the Parts Unlimited NVP or the Sturgis Rally before that may have noticed a familiar face as “Willie G” transitioned to the new
14 September 2014 | Motorcycle & Powersports News
position just in time for the biggest events on Küryakyn’s calendar. Of course we mean William Glynn, not that other industry guy who goes by a similar moniker. Glynn started as a tech on Küryakyn truck back in 2009, ultimately becoming a member of the marketing team in 2012 as PR specialist and helped roll out the new rigs at Laughlin this year. In his new role with the aftermarket giant, Glynn will be handling rep training and serve as a liaison between the sales team and the rally operation. The Brand Representative will also be focused on special programs for the dealer base… so expect to be seeing a lot more of Willie G. in the future. •••• Babcox Media Inc., publishers of MPN, announced that John DiPaola has joined the company as vice president-group publisher. DiPaola joins the team after spending the past 25 years at Penton Media, where he was responsible for six business-to-business publications, 10 websites and numerous industry conferences. “John will bring a wealth of B2B expertise to Babcox Media, especially in the areas of print and digital media,” said president/CEO Bill Babcox. “John’s significant experience, proven track record within the markets he has served, and dedication to providing products of value to readers and advertisers will positively impact our diverse platform of niche properties and brands.” DiPaola adds, “I am honored to join an exceptional company with market-leading brands and bright and passionate people who are focused on quality work. Our brands serve a highly engaged audience of industry professionals. Our goal is to always provide them with unique and relevant content, day in and day out.” t
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16 NPA recap_Sept 9/11/14 1:38 PM Page 16
Recap
Pre-owned monthly
By Jim Woodruff
End of Summer Adjustments
Y
ear over year Average Wholesale Pricing (AWP) for July 2014 vs. 2013 continued to see softer prices for all on-highway categories, with cruisers down around two percent. The decline in sport bikes was the largest at eight percent and appears to be due to more inventory available this year vs. last, as well as the timing of OEM rebates and incentives for new models. Inventory levels for off-road categories (ATVs, MX and Side-X-Sides) remain tight this year, which likely explains the increase in AWP for most of those categories this year vs. last. AWP in July 2014 for ATVs increased by seven percent over 2013, while AWP for the MX category increased six percent. Side-X-Sides posted a decline of two percent over 2013, which we believe is due to a shift in inventory mix to fewer late model, higher-MSRP models being available. July vs. Prior Three Months As expected, wholesale pricing dropped in July vs. the past three months. This is the normal seasonal characteristic for this time of year, and further declines are likely in August and September before stabilizing for the fall. All product categories trended downward except the dual sport category, which had an increase of six percent due to the relatively tight, but desirable product in the wholesale market. Metric cruisers posted the biggest drop for the onhighway categories with an 11 percent decrease over the prior months, while domestic cruisers and sport bikes reflected single digit declines. We believe domestic cruisers will decline more precipitously in August and into September, as dealers report more excess inventory than usual this time of year. The decline in AWP for off-highway categories was in the single digits, which is typical for this time of year. The two most price-volatile categories, snowmobiles and PWCs, both posted sizable decreases of 33 percent and 23 percent respectively, but we consider such large swings to be more a reflection of their volatility than a meaningfully different trend than usual. t
Data includes all live and online transactions from all four NPA locations. Closed OEM auction data is excluded.
All data provided by National Powersport Auctions. For more information, please visit www.npauctions.com or call (888) 292-5339.
16 September 2014 | Motorcycle & Powersports News
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18 Apparel Pro_Layout 1 9/11/14 1:37 PM Page 18
By Alisa Clickenger
A Klim Adrenaline BOA Boot Based on the original KLIM Adrenaline boot, the Adrenaline BOA Boot features the easy-to-use BOA lacing system. The BOA System is extremely fast and when laced, provides a perfectly distributed lacing pressure that you can fine-tune for all-day comfort. With 600 grams of premium 3M Thinsulate insulation, the Adrenaline BOA gives the active rider warm and comfortable feet on and off the machine. Half size fits can be created. Available in black, grey and orange. ------------
Sizes: 5-14 Retail Price: $239.99 - $249.99 More info: www.klim.com
s the cold weather approaches and the days get shorter, cold weather gear and accessories can help keep your customers in the saddle longer. To make winter riding enjoyable and comfortable in the winter means warm and dry, and thanks to advances in technology winter riding apparel is warmer and drier than ever. Dressing customers appropriately for the extended riding season has never been easier. There is a wide range of new winter riding apparel that is stylish, comfortable and is made from state-of-the-art fabrics. Bear in mind that it’s important to stock quality apparel that serves its intended purpose well because these winter riders are your hard-core enthusiasts. They’ll spend the money for the gear that they need, and they’ll expect it to perform. “More than ever, consumers want to get what they’re paying for,” says Bob Lowry, FLY Racing national sales manager. “They don’t mind spending the money, but they want a quality product for the price. Store salespeople should be knowledgeable about the products they are selling. Give the consumer a reason to spend the money in their store.” This month we highlight some products ideas for cold weather riding:
Racer Gloves Queens Glove New to the 2014 women’s line, the Racer Gloves Queens glove is a cool and cold weather riding glove. Depending on the rider’s cold tolerance, this glove works well between 40 and 50 degrees. Made with a Waterproof POLYMAX membrane, the goatskin chassis and palm combine with hard knuckle protection and a soft fleece liner to provide comfort and protection. There’s a POLYMAX waterproof membrane and ISOSOFT insulation. The Queen has a single strap wrist closure and comes with a five-year waterproof warranty. Available in black. ------------
Sizes: XS-L Retail Price: $89.99 More info: www.racerglovesusa.com 18 September 2014 | Motorcycle & Powersports News
REV’IT! Piazza 2 The Piazza 2 has an outer shell that is 60 percent polyester and 40 percent wool, with a detachable thermal lining that is 100 percent polyester. The Piazza 2 is waterproofed with Hydratex lite. Protection comes in the form of KNOX Lite CE at the shoulder and elbows and the jacket is prepared for a Seesoft CElevel 2 back protector insert, type RV. There are knitted cuffs, a two-way zipper at front, a wind catcher at the waist and comfort panels at the upper back. ------------
MSRP: $399.99 More info: www.revitusa.com
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Winter Apparel Scorpion TSW Gloves The all-new TSW is Scorpion’s take on a classic winter glove with a few unique twists. The TSW combines function with reality when compared to a standard winter glove. Some of the key features include: convenient KwikTouch touch screen leather technology, Bemberg nylon interior, Hipora waterproof liner and Thinsulate top layer. The result is a very tactile yet warm offering for your hands. ------------
Retail price is $99.95 For more information: www.scorpionusa.com
Dainese Carve Master Gore-Tex Jacket The Carve Master Gore-Tex jacket is perfect for riders who demand a high level of comfort while touring in a wide range of weather conditions. The Carve Master is constructed of Mugello fabric, which offers more elasticity than the traditional Cordura while still maintaining excellent resistance to wear and tear. Layered with a Gore-Tex membrane, the Carve Master is reliably waterproof, windproof and breathable. Thermoformed shoulder inserts are coated with leather to enhance resistance to abrasion, while ventilation is provided through air inlets placed at the chest, as well as internal flow ducts and exhaust vents in the rear. Adaptations to varying weather conditions are easily accomplished via removal or addition of the included internal thermal liner. Reflective inserts are placed in the areas most visible while in a riding position, and an internal pocket accepts a compatible back protector. The jacket can also zip into Dainese pants to eliminate the possibility of air infiltration. -----------
Retail price is $579.95 For more info: www.dainese.com
Joe Rocket Ballistic Adventure Jacket Adding to Joe Rocket’s popular Ballistic series is the all-new Ballistic Adventure jacket featuring a balanced combination of environmental protection, impact protection and multi-season versatility. Environmental protection starts with a double overstitched, water and UV-resistant RockTex 600 outer chassis backed by a removable waterproof liner and insulated full sleeve liner. The integrated Variable Flow ventilation system featuring two large zip-out chest panels combined with intakes at the sleeves, flow heat out of the two-way, 8-inch rear exhaust vents. Also, lower sleeves are removable, flowing air up and through the top of the jacket. Multi-layered impact protection that starts with 840D ballistic nylon reinforcements at the shoulders and elbows combined with CE certified armor (shoulders and elbows) plus a removable high-density spine pad. Keeping all this environmental and impact protection in place is an 8 point SureFit custom adjustment system complemented by integrated FlexFit expansion panels above the elbows. Final detailing includes: an extended micro fiber lined collar, three outer pockets including a large lower rear cargo pocket, four internal pockets, extended back, integrated hydration system pocket and port, 8-inch zipper for jacket to pant attachment, and a full 360 degrees of reflective striping. ------------
Sizes: Small - 3XLarge Colors: Black/Gunmetal, Silver/Gunmetal MSRP: $299.99 For more info: www.joerocket.com
Gaerne Midland The Gaerne Midland with the Dry Tech breathable/ waterproof liner is a great choice for fall and winter riding. Constructed of Top Grain Leather and made in Italy with a vibram lug sole, this boot is targeted for a long distance touring rider looking for adventure. Made in Italy. ------------
Sizes 8-13 MSRP: $389.99 For more info: www.gaerne.com 20 September 2014 | Motorcycle & Powersports News
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The REV’IT! Concorde By Kevin Butler, Operations Manager, Northern Ohio Ducati Triumph The ¾ length REV’IT! Concorde has a style reminiscent of a vintage army jacket with cargo pockets on the chest and stomach, a draw string under the breast and a lined detachable hood. REV’IT!’s attention to detail in its design is second to none. To keep the casual look and feel of this winter specific jacket, the Concorde has an American cut that is very true to size. A non-removable Hydretex membrane combined with the wax memory cotton shell keeps the rider dry while a removable thermal liner keeps him warm. A robust double YKK zipper allows the rider to unzip from the bottom if needed. The Concorde is available in both black and navy blue. Both variations offer safety features such as reflective stripes on the back of the forearm and most impressively KNOX CE Lite removable armor plates in the elbows and shoulders. The jacket will also allow the fitment of a Seesoft Type RV back protector (sold separately). I wasn’t unlucky enough to get caught in the rain to truly test the level of water
resistance during my test rides with the Concorde, however, I had two very different experiences while wearing it. My first trip out was an early evening ride. Still almost 70 degrees when I started, I opted to remove the thermal liner. I could feel the sweat start to bead up on my neck. At speed I immediately noticed that
the shell wasn’t allowing even the warmer air to get to my skin. The sleeves, without the liner, allow for most any style glove to be worn. After an hour or so, the sun began to set and temperatures dropped. On a naked bike, without the liner I was starting to feel less comfortable. At about 60 degrees I was rethinking the decision I made about the liner. I was stiff and chilled. Later that week I went for an early morning ride. It was a crisp, dew filled morning, 45 degrees and gray. The Concorde features a color coded snap system that made reinstalling the thermal liner faster and easier than any jacket I’ve previously owned! As I drove away from home I already felt the cold air through my jeans. On to a main road I again got up to speed and felt the sensation of continued warmth through my chest, back and arms. The wax cotton does exactly what it was intended for keeping me dry. With a retail price of $349.99, the Concorde offers versatile three season riding to those looking for a trendy, more hip approach to their riding style without sacrificing safety and comfort. t
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Winter Apparel Coldwave Sno Storm Jacket and Pants Marshall Distributing is the exclusive supplier of Coldwave snowmobile apparel in the United States. The 2014-’15 line of snowmobile apparel is now being offered to dealers. The new line of Coldwave is streamlined for 2014-’15 to bring the brand back to the roots that made the Coldwave line so popular with snowmobilers across North America. The “Sno Storm” series will be a new line from the brand for the upcoming year with a soft, yet durable outer material. The Sno Storm product line is 100 percent waterproof and breathable, and comes with a removable hood in men’s, ladies and youth sizes. The majority of the new offerings will all have retail pricing below $200, and nothing in the line will exceed $250 retail. ------------
For More Info: www.marshalldistributing.com
Vega Snow Bibs Vega’s snow jackets and bibs boast Dura-Guard waterproof outer shells and Activewear sport insulation. Each retails for only $94.99, making them one of the best values in the marketplace. Additionally, Vega has snow gloves and snow mittens featuring Thinsulate and retailing for only $31.99. ------------
Retail price is $94.99 For more info: www.vegahelmet.com
Racer Gloves USA Elevate Goretex Glove The Elevate Goretex Glove is waterproof, insulated, and packed with features. With a soft Polartec fleece liner, combined with Dexfil insulation and a Goretex membrane, the Elevate Glove is sure to keep you warm and dry. CE certified, the Elevate also features D3O shock padding covered with anti-abrasion SuperFabric in the palm. A waterproof cuff-zipper closure and velcro wriststrap keeps you dry, while a cuff magnet keeps your gloves where you put them when refueling. Elevate Gloves come with a 5-year waterproof warranty. ------------
Sizes M-3XL Retail price is $169.99 For More Info: www.racerglovesusa.com
Fulmer SJ14 Backcountry The Fulmer SJ14 Backcountry is an example of comfort and convenience meeting value. The waterproof outer shell, quilted liner and fleece collar keep riders warm and dry all day. If things heat up, the jacket features multiple zippered vents to cool riders down. Snow entering the jacket is not an issue thanks to Fulmer’s dual arm slack adjusters and recessed powder sleeve cuffs. This jacket features back and shoulder expansion panels as well as reinforced elbows allowing you to tackle even the roughest terrain. With a retail price of $149.95 The SJ14 Backcountry will keep you wishing for snow all year. ------------
Sizes: S-3xl Color: Silver, Black Retail price is $149.99 For more info: www.fulmerhelmets.com 22 September 2014 | Motorcycle & Powersports News
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Arctiva Comp 8 Insulated Gear The jacket, with its breathable and waterproof exterior, has nylon overlays in critical areas and sealed seams to help you stay dry. Multiple oversized zip-vents, double cuffs and a rolled-fleece collar provide added comfort. The six-pocket design is convenient and functional: two hand-warmer pockets, two forearm pockets and two interior pockets. Suggested retail is $210 for S to 2X and $235 for 3X to 5X. The bibs feature the same waterproof and breathable exterior material, with double and triple stitching throughout. They also have innovative interior leg zippers with a magnetic storm-flap closure system and a removable back bib and suspenders. An interfacing system connects the bibs with the Comp jacket. Suggested retail is $210 for S to 2X and $235 for 3X. Keeping your hands warm, while still maintaining dexterity, is easier with the Comp 8 gloves. They have a textured Axe-Suede palm for durability and grip. The left index finger has a silicon shield/goggle wiper. Waterproof and breathable, the back of the gloves also features an integrated vent and heatpad pocket. Available in glove or mitt style for the suggested retail of $70. The entire line is made of a durable, waterproof and breathable material with a DWR- protected shell fabric to repel stains. All seams are sealed to ensure waterproofing integrity. Each item has strategically placed reflective logos, making them functional and stylish. ------------
For more info: www.arctiva.com
Joe Rocket Burner Heated Glove Joe Rocket expands its selection of extreme condition performance wear with the all new Burner heated glove featuring a stainless core heating system that features a 3-stage heat setting with up to 4-hour capacity, combined with a heavy-duty nylon outer shell, synthetic suede palm, and waterproof/windproof/breathable HiPora liner. Other ride-friendly features include; FullFlex wrist for increased mobility, adjustable cuff, conductive touchscreen-friendly fingertips, silicone printed palm for added grip, reflective badging, two included lithium-ion rechargeable batteries, and a multi-port charging system for simultaneous charging. ------------
Sizes: Small - 2XLarge Colors: Black MSRP: $159.99 For more info: www.joerocket.com
MotorcyclePowersportsNews.com 23
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Whether customers are using their ATV or UTV for work or for play, dealers and consumers alike know how fun and useful these vehicles can be. And anytime you’re using these vehicles for work or for sport, there are aspects of those activities that can leave your customers wanting more out of their ATV or UTV. In this month’s product focus section on Sportsman Gear for ATVs and UTVs we highlight some items that can significantly enhance the hunting or camping experience, or make daily work projects easier. Check out these accessories that’ll turn an ATV or UTV into a sportsman’s dream machine.
Slasher UTV Driving Gloves Slasher UTV driving gloves have great grip and insulation for winter driving. These gloves have a double layer stretch poly-cotton construction. The internal seams combine with unique top surface and thumb single panel construction to ensure minimal material interference and improved feel. Silicone grip areas are applied directly to the finger and palm areas for maximum grip and feel, and an elastic wristband offers a secure fit. ------------
MSRP $24.99 For more info: www.mtadistributing.com
Hornet Gun Scabbard Boot Hunters can bring more venison home with the Hornet gun scabbard boot. The boot is designed to connect many catalog gun scabbards to the Hornet Outdoors advanced rack and rail systems. Scabbard boots list for just $99. ------------
For more info: www.hornetoutdoors.com 26 September 2014 | Motorcycle & Powersports News
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Hornet Outdoors Storage Rack
XY Powersports Big Iron The Big Iron by XY Powersports might just be the toughest offroad, side-by-side UTV you’ve ever seen. It’s built to take on whatever you throw at it during hunting season and beyond. Featuring a full-steel constructed body and a 600cc, fuelinjected power plant, the Big Iron was born for the rugged outdoors. All-steel construction separates XY’s Big Iron 600 EFI from other UTVs. If you’re looking for an off-road UTV for hunting or trail riding, you won’t find a more durable side-byside anywhere. The Big Iron’s 600cc, Bosch fuel-injected engine, which is easy to maintain with XY’s diagnostic tool, provides 38.1 horsepower to get your custumers in and out of any situation. This UTV comes equipped with power steering and a rearwheel driveshaft, switchable to 2-wheel-drive, and 4-wheel-drive with a differential lock. The automatic CVT has reverse, neutral, low and high gears with a reverse override. Spacious front and rear cargo beds feature convenient tiedowns to keep your load secure. The Big Iron’s front bed is 23 inches long and 57 inches wide. The rear bed is 31.5 inches long and 57 inches wide. To increase the machine’s cargo capacity, the back and side walls of the rear bed fold down, providing a fully flat cargo surface, making this the perfect vehicle for hunting and hauling. Want even more space? Try the optional roof rack. Or add on the complete enclosure kit, including folding windshield, spotlight and hardtop, which gives you the freedom you need for all seasons.
The RZR 1000 and Sportsman ACE have set new benchmarks in the industry. Naturally, these vehicles are equipped with a composite storage box or rack but some riders need more attachment points, more vertical layers, and simply more capability. Hornet Outdoors takes Polaris storage to the next level with tiered racks and side rails that can more than double the storage capacity for some users. All Hornet Outdoors systems install in minutes without using any tools and are 100 percent made in America. These rock-solid racks and rails add highly functional storage for campers, hunters, farmers and ranchers to pack more gear than ever before. With sturdy steel tubing, one-piece welded construction, a powder coat finish, and tool-less installation there is no easier way to get more done with an ATV or UTV. They come with an affordable price tag of just $149 (Sportsman ATV), $199 (Sportsman ACE), $399 (Ranger) or $499 (RZR). ------------
For more info: www.hornetoutdoors.com
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For more information: www.xyoutdoors.com
DragonFire Universal Seat Pads with Foam and Gel Cushion DragonFire’s new durable and comfortable seat pads are built to hold up over years of use. These versatile seat pads use state-of-the-art Gel technology and insulated foam to provide support and added comfort to nearly all side-by-side utility vehicles. These super comfy seat pads are easily removable so you can take the comfort with you for use on your tractor, boat, hunting blind, work bench seat, etc. Also available in an upgraded heated version to make sure riders are not only comfortable in their side-by-side, but warm on the ride. ------------
Pricing starts at 199.99. For more info: www.dragonfireracing.com
MotorcyclePowersportsNews.com 27
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Nelson Rigg ATV Cover ATV riders now have a way to protect their machines from the damaging effects of the sun, rain, snow, tree sap and just about anything else that mother nature can dish out. Nelson Rigg proudly presents our new line of Nelson Rigg ATV covers, now available in two different sizes. Nelson Rigg’s new ATV Covers are constructed of a high quality weather resistant, UV treated Tri-Max polyester with a snug elastic bottom and a matching carry bag for easy carrying even in the most challenging terrain. Installing your ATV cover is a quick and easy, yet stays solidly attached thanks to its easy-pull full elastic bottom. Now available in two sizes, Large and Extra Large in black only. ------------
IMS RZR900 Auxiliary Fuel Tank The IMS RZR900 Fuel Tank system provides a generous five additional gallons to the stock fuel capacity bringing the total to over 12 total gallons for the 900 (2011-Current) series. The Polaris RZR sets the performance standard for side-byside vehicles but its one setback is the fairly low MPG. While in stock trim the MPG may not be terrible, engine mods make more speed, burn more gas, and hardcore Polaris owners exploring boundaries are limited by fuel consumption. The IMS RZR Auxiliary tank plumbs five additional gallons into the OEM fuel system and tanks may both be filled using OEM Filler or can be filled individually. The fuel automatically transfers back and forth between the tanks and the tank is completely hidden once installed. ------------
Retail price is $399.99 For more info: www.imsporducts.com
Large fits ATVs up to 80 in. L x 50 in. W x 42 in. H X-Large fits ATVs up to 95 in. L x 50 in. W x 48 in. H 2 year “No Hassle” warranty MSRP: $49.95 Large and $59.95 for XL For more info: www.nelsonrigg.com
SHAD Zulupack Dry Bags SHAD Zulupack Dry Bags offer a unique waterproof storage solution for ATV and UTV applications. Ranging in sizes from five liter waist bags to 138 liter travel bags, SHAD offers a waterproof solution for all outdoor adventure needs. All Zulupack bags are made of a 420D Nylon double-side PVC coating equating to a three layer PVC-NylonPVC combination – very light, extremely pliable but very strong (temperature tolerant) and tear and abrasion resistant. Most of the dry bags offer backpack capability using SHAD’s well formed padded adjustable shoulder and chest straps and a very comfortable and supportive EVA foam back-pad. All SHAD Zulupack Dry Bags feature incorporated D-Rings and four attachment straps to secure the dry bags to any vehicle. ------------
Retail price starting at $49.99 For more info: www.shadusa.com
Dowco Powersports UTV Soft Tops Designed to add an extra layer of protection from the elements while riding, whether your looking for protection from the hot sun or the rain or snow, adding the Guardian UTV top gives you that security. This UTV top is made of a durable, lightweight polyester material. It is easy to install and is UV and water-resistant. The Guardian UTV top comes in fitments for: Can-Am Commander, Maverick, Polaris Ranger 400, 500 and 800 midsize, Ranger 800 fullsize, Yamaha Rhino and Teryx 750 series. ------------
Retail price is $79.99 For more info: www.dowcopowersports.com 28 September 2014 | Motorcycle & Powersports News
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STI Outback Max Tire Line
Dowco’s easy-to-use Guardian Trailerable ATV Ratchet Fastening covers provide maximum protection from the elements for your ATV and allow you to trailer your unit with ease. These lockable durable covers safeguard your ATV from damaging UV rays, ozone, tree sap, bird droppings, salt, gravel and trailering road rash and other elements that uncovered ATVs are subjected to. Designed to accommodate ATVs of all sizes, the three sizes XL, XXL and XXXL will fit virtually any ATV on the market. All of the covers feature the Ratchet System along the perimeter of the cover, which makes installation fast, easy and convenient. Fitments are based off the overall unit dimensions of the ATV, fitting units based on the overall length, width and height.
Unveiled at the recent Mud Nationals, the new STI Outback Max tire line is a powerful expansion of the Outback tire lineup, delivering measurable performance gains over existing mud tires. The new Outback Max tires are available in three sizes: 30/1014; 31/10-15; 32/10-17. In all three true-to-measure sizes, the STI Outback Max uses an 8-ply rated carcass that allows low-psi operation, superior flotation, and the durability riders demand, while keeping the weight competitive. The aggressive tread pattern features center lugs measuring 1.5 inches deep, with 2.0-inch deep lugs at the shoulders. These lugs are built with a stepped-base design that minimizes flex across the tire’s tread, maximizing traction and tire strength.
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MSRP: $176.99 - $189.99 For more info: www.dowcopowersports.com
For more info: www.stitireandwheel.com
Dowco Powersports Guardian Ratchet Fastening, Trailerable ATV Covers
Stop & Go ATV Tire Repair Kit Three words describe this new kit from Stop & Go. Affordable, Effective & Compact. At $ 21.95 retail, this kit provides everything an ATV owner needs to repair most punctures and re-inflate his tires. It comes with five reinforced rubber string plugs that are 4-1/2-inches long, a split-eye needle insertion tool (not a side loop), a rasping tool, two 16 gram CO2 canisters (one will fully inflate an ATV tire), a 3-inch fully flexible vinyl CO2 Adapter with solid brass fittings, full instructions, and a 3 in. x 7 1/2 in. zippered pouch. ------------
Retail Price is $21.95 For more info: www.stopngo.com
30 September 2014 | Motorcycle & Powersports News
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DESTINATION
Dealership Story by Greg Jones
Midwest Dealer Breathes New Life into Used Motorcycles iMotorsports, Inc. is looking to set new trends
H
aider Saba, and his business partner Tim Walter, first caught a glimpse of what life would be like as motorcycle dealership owners when they started a used motorcycle operation out of Walter’s garage in 2003. While they saw some success for a year or two using eBay, they were in their early 20s then and both wanted to get their lives started career-wise. Walter went to work for a successful family business, and Saba went to work for a bank. Fast forward to 2009, and the longtime friends were itching to revisit those same dreams they had a number of years ago – running a successful used motorcycle dealership. The difference this time around was that both Saba and Walter had more life experience and a better understanding of what it would take to run a business. So, in 2009 iMotorsports became incorporated, and in April 2010 it opened its doors. Now 32, Saba is coowner and general manager of the used motorcycle dealership he says is the largest single location used independent dealership in Illinois, and might likely have the highest volume as well. “We’ve seen tremendous growth of about 40-50 percent every year since we started,” Saba says. “We started with 20 motorcycles in stock and in our first year we sold 110-120 motorcycles from April to December.” Just last year, 2013, iMotorsports sold 500 motorcycles with an average inventory around 130. This year the dealership is on pace to sell anywhere between 750 to 800 units. “We’re actually exceeding our 50 percent growth prediction of 750, and if everything goes well we should be able
to beat that and get closer to 800,” Saba says. “Our average inventory right now hovers around 200 units.” Four years after opening its doors, business is looking good for iMotorsports. In fact, business has been so good the dealership moved to a new 25,000 sq. ft. location in April of this year. “In my eyes, and I’m probably a little biased, it’s one of the nicest motorcycle facilities I’ve ever been to,” Saba says. “It’s an old car dealership. We have a front showroom, a rear showroom, parts and accessories, full service department, and a full F&I department.” So why did Saba and Walter decide to focus on the used market? “We believe there is a huge need and demand for the used market,” he says. “I think people like us are the start of a trend. I think you’re going to see a lot more guys like
32 September 2014 | Motorcycle & Powersports News
iMotorsports 504 Congress Circle N Roselle, IL 60172 630-529-5200 15 employees www.imotorsportsinc.com
us in the next five to 10 years get on that bandwagon who realize there’s money to be made, and no franchise watching over you, telling you what to do.” While success has found iMotorsports, it wasn’t by dumb luck or a good dealership location. In fact, it was quite the opposite according to Saba. He says hard work, good marketing and outperforming the competition were the keys. “Since 2009-’10 we worked out of
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free shipping to the main 48 states,” he says. “We’ve gained a lot of customers over the years because of that. We have return customers from California, Florida, New York and more. When a local
industrial areas,” Saba says. “We had to be sought out and found. I’m thankful for that experience, because what that made us do was go above and beyond in our marketing and advertising.” Due to those circumstances, iMotorsports needed to go above and beyond what some dealers in better locations might have had to do to get customers in the door. “We really had to be on top of our game with a great website, great marketing, great prices, the whole nine yards,” he says. “Some of the issues you see in the industry today are guys that had or have a great location who wake up every morning and think people are going to walk in, and that’s not going to happen. You have to go out there and get the customers.” iMotorsports’ early days forced Saba and his team to think differently about gaining customers. The dealership prides itself on offering its customers perks that others don’t and likely won’t. “One of the biggest policies we have in place that I’m really proud of, because I don’t think anybody else does this, is
customer comes in and says, ‘Hey, where is that bike I saw yesterday?’ And I tell them that a guy in Louisiana picked up the phone and bought it, they are dumbfounded.” Furthermore, what separates iMotorsports from its competition is its pricing, which s very aggressive for a large dealership its size. “I shop other dealer’s websites all the time nationwide to see where they are pricing their inventory, and we try to be one of the cheapest,” Saba says. “I can’t say we are always one of the cheapest, but we are pretty darn close almost every time.” In addition to free shipping and strong pricing, Saba offers his customers a money back guarantee on his used
34 September 2014 | Motorcycle & Powersports News
inventory, even for out-of-state buyers. “When we ship the motorcycle to you and you’re not happy with it, pick up the phone and call us within 24 hours or 50 miles and we will offer you a 100 percent money back guarantee as long as the bike is in the same condition,” he says. “All we ask of them is to pay for the shipping that iMotorsports spent back and forth. That’s another policy even local dealers don’t offer to customers, let alone across the country.” Customers certainly feel more comfortable knowing they have a money back guarantee on their purchase, but Saba says the policy is very seldom exercised. “We try to go above and beyond and tell customers exactly what’s involved with their purchase before they purchase it,” he says. “Every motorcycle we sell on our website not only has pictures, but also has a highdefinition video where you get a walk around and you hear the motorcycle run.” Having such high detail within its website descriptions of its motorcycles has greatly benefitted the company. “I would say 80 percent of our business is local Chicagoland business, but nine out of 10 customers today are hopping online to buy,” Saba says. “That’s how people are finding the vehicles they want to buy. Once they do find a motorcycle they like, then they can go down to the dealer and sit on it and look at it and be sure of the purchase.” Given iMotorsports’ brief, but highly successful history, it seems many customers will be pleased with their used motorcycle purchases for years to come. “Our goal moving forward is to keep doing what we are doing and keep growing and finding new ways to stay ahead of the curve,” Saba says. “We always want to be ahead with new ideas, new policies, new ways to improve the purchasing process and experience, and give you more peace of mind.” t
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36,50 Kevin Schwantz_Layout 1 9/11/14 1:43 PM Page 36
Show Preview By Brendan Baker Photo courtesy of Phil Laughton Photography
“W
hatever Kenny [Roberts] did, I’m going to do it better!” laughs motorcycle road racing legend Kevin Schwantz when we asked what he thought he’d be doing for the AIMExpo as its “Show Champion.” Spoken like someone who still has the competitive fire burning after an illustrious professional racing career that he retired from almost two decades ago. In motorcycle racing terms, when Schwantz retired from racing in 1995 at the age of 31, he was an old man. The amount of physical exertion and mental focus had taken its toll on him like it did many others at about the same age when they hung up their helmets. “Nine times out of 10 you look at a
Eddie Lawson or a Wayne Gardner, or any of the guys of our era, and by the time you turned 30 you were either looking for something else to do or you rode a Cagiva. I think that’s why Eddie’s career drug on for a couple of more years,” jokes Schwantz, who is still a relatively young man at 50. The wear and tear of riding a 2-stroke 500cc grand prix bike was brutal on riders’ bodies as it was much more physically demanding than even today’s grand prix bikes, and Schwantz would know because he has ridden both. But he says the reason the 500s hurt people more was because they bounced more frequently, and the throttle was like a light-switch – either on or off, no in between.
36 September 2014 | Motorcycle & Powersports News
“Most of us got in it in our mid-20s and got out by the time we were in our early 30s,” he says. In today’s racing environment where safety is a higher priority and the bikes are not as beastly to ride, he would have some more miles left in the tank. However, Schwantz says that he is perfectly content with where he is at the moment – as an ambassador to the industry he loves. The AIME people wanted Schwantz as their Show Champion because of everything that he embodies about the sport. He has an all-out, leave-nothingon-the-table racer personality And he’s been in the industry practically since birth as his parents owned and operated Continues on page 50
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38-39 Ace Cafe_Layout 1 9/11/14 2:50 PM Page 38
Show Preview
E
ver wonder what it would have been like if rock and roll had never gone farther than a certain radio station in Cleveland where the term was coined? While the Ace Cafe in London was originally just a roadside diner, it has cemented its place in history as the foundation of the “ton up boys,” a group of young motorcyclists in the early 1950s who loved rock ‘n’ roll and who customized their motorcycles to reach speeds of 100 mph running from cafe to cafe. It’s difficult to say what had more impact on the British public at the time – the music or the cafe racers that were beginning to pop up at roadside cafes along the London motorway. But one thing was for certain: the two lifestyles went hand-in-hand. The Ace’s motoring heritage dates back to November 1938, when it was built as a roadside cafe to cater to truckers and motorists outside London. In November 1940, the cafe received a direct hit from a bomb during a World War II air raid and was completely destroyed. A temporary building was quickly erected so that business could continue, and today, some 76 years later, the Ace still operates in that same location. The Ace Cafe London is an original that will never be duplicated, with a style and culture all its own. While the Ace has captured the attention of the world in the last 76 years, it recently picked up steam stateside when American Mark McKee partnered with Ace Cafe London to expand the brand into the U.S. Ace Cafe London hosted events here on U.S. soil, beginning with the Barber Vintage Festival, the Bonneville Salt Flats Time Trials, and the New York Auto Show (among others), and is now ready to take it to the
38 September 2014 | Motorcycle & Powersports News
next level in a very unique location that includes the restoration of three historic industrial buildings in downtown Orlando. “In the UK, the folks who love the Ace call themselves ‘Petrolheads,’” says McKee. “In the U.S., although we don’t use the word ‘petrol’ much, the Ace will occupy the same space in the hearts of people who share a common passion for something real and authentic, that speaks to their individuality and independence around expressing their love of machines and motors.” The Ace in America is something that has been a long time coming, according to Mark Wilsmore, founder of Ace Cafe London. Wilsmore says that for years people have been asking him when the Ace was going to the U.S. Now, through a lot of hard work, and a little luck, the British are coming. Again. Only this time on bikes! “For the last dozen years I have had Americans visiting the Ace every month and asking me when we would open an Ace in the states,” says Wilsmore. “The demand for the Ace brand has pushed us to the U.S. Our focus now is 100 percent on Ace Cafe Orlando, to give our customers a home to share their passion.” McKee acknowledges that there were several locations in the U.S. that were in the running to be Ace’s first U.S. home, but Orlando won out for a variety of reasons. “We looked at a number of great cities, but Orlando quickly rose to the top of our list,” he explains. “Everything just fit. The city was totally supportive, and we got a spectacular three-acre location in the middle of downtown with open parking. There’s great weather – plus there’s a ton of great clubs, poker runs, swap meets, and a huge interest in everything moto. AIMExpo is here, Bike Week
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and Speed Weeks are in Daytona; and there’s Sebring, Homestead, Bradenton, AMA pro racing … the list is endless.” The location for the new Ace Cafe in Orlando will be right on the train tracks at 100 W. Livingston Street, so people from all sides of the tracks can convene. McKee says the plan is to renovate three rundown buildings that are almost 100 years old there – the former Harry P. Leu buildings. There’s also a backyard garden located along the tracks that hasn’t been tended to in over 25 years that they are going to restore and replant with native and exotic plants, creating a place for outdoor patio dining, complete with walkways and outdoor BBQs, and an area to listen to live music and see great bikes. “Although we share the same love of everything moto, we are not located on the outskirts of town, as we are in London,” says McKee. “Our location in downtown Orlando was selected purposely to be in the downtown core, in an area that we could help restore, in a location where residents and visitors to Orlando could get an authentic experience like you get in London.”
The Ace Cafe Orlando will be a moto-centric compound, with sub-tenants that will add to the appeal and excitement of the destination. McKee and his team say they are also going to partner with brands and businesses that will benefit from their strong marketing platform. The Ace Cafe Orlando, along with partners Dime City Cycles and Cafe-Moto, will be exhibiting at the AIMExpo again this year in booths 2401A & 2301 and will have cafe racers on display, as well as Ace Cafe merchandise, and a couple of surprises. And, to top it off, they are planning a Saturday evening concert in the AIMExpo lobby with Lee Rocker from the Stray Cats, playing all the greatest hits and more. McKee says, “AIMExpo is where the industry comes to meet, and we were fortunate to be here last year. And we’ll continue to be here. Plus, next year we’ll be open, so we’ll throw a big party for AIMExpo at the new Ace Cafe in downtown Orlando.” The Ace is already well-known among the cafe racer crowd, but according to McKee and his team, there will be something for everyone at the new Ace Cafe Orlando, including hot rodders, muscle cars, V-twin cruisers and lovers of good music, good food and good times. Ace Cafe USA has big plans for its new location and are targeting a Spring 2015 grand opening, so stay tuned to AceCafeUSA.com and MPN for the latest details. t
MotorcyclePowersportsNews.com 39
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2014
Show Preview
T
he American International Motorcycle Expo is back for a second year with the same purpose in mind, which is to serve as the catalyst to bring together industry, press, dealers and the general public in a single arena. The AIMExpo 2014 will once again celebrate motorcycling and the greater powersports industry with its unique to North America concept of a combined business-to-business AND business-toconsumer platform. Powersports dealers will have access to comprehensive education and networking opportunities, view new products and connect with exhibitors and distributors. We’ve highlighted some of the special events taking place during the show being held Oct. 16-19 in Orlando that dealers will not want to miss: The American Motorcyclist Association (AMA) is partnering with AIMExpo to bring its National Convention and Motorcycle Hall of Fame Induction Ceremony to the 2014 show. Whether or not you're a current AMA member, the convention activities and Motorcycle Hall of Fame Ceremony are both open to the public at the Orange County Convention Center Friday, October 17, the day before AIMExpo opens to the public. Nothing makes a motorcyclist stop in his or her tracks faster than a beautifully restored vintage motorcycle. The Retro Affair, Vintage Motorcycle Show, presented in partnership with the Vintage Japanese Motorcycle Club (VJMC), is a judged competition showcasing historic, restored and customized American, Japanese and European vintage motorcycles. This event will showcase a large variety of bikes that all motorcycle enthusiasts will enjoy seeing up close. The Italian Pavilion will be positioned in a highly favorable location to showcase all of the great products available from Italy. The Italian Trade Agency Los Angeles is the official sales agent for Italian companies exhibiting at AIMExpo.
Activities Date
Time
Activity
Thursday, October 16 Thursday, October 16 Thursday, October 16 Friday, October 17
9:45 am 6 pm - 7 pm 7 pm - 8 pm 6 pm - 10 pm
Saturday, October 18
7 pm
AIMExpo Show Kickoff (Show Entrance) HAPPY! Happy Hour Pediatric Brain Tumor Auction AMA Hall of Fame Induction Ceremony; Reception (6-8 pm) Speed. Thrills. Rock. Lee Rocker Concert/Industry Party
Show & Outdoors Hours Indoor Exhibits Date
Hours
Thursday, October 16 Friday, October 17 Saturday, October 18 Sunday, October 19
10 am - 6 pm 9 am - 6 pm 9 am - 7 pm 9 am - 5 pm
AIMExpo Outdoors! Date
Hours
Thursday, October 16 Friday, October 17 Saturday, October 18 Sunday, October 19
10 am - 5 pm 9 am - 5 pm 9 am - 5 pm 9 am - 4 pm
After achieving great success with its educational program at the inaugural event, PSBI@AIMExpo is back for another round of eduction-packed seminars and will feature 32 sessions among four tracks targeting enhanced dealership profitability and operations. The curriculum focuses on improving all facets of the powersports retail business model in four key areas: Sales & Marketing, Digital Solutions, Services & Operations, and Powering Profits. A full schedule of seminars is included on the righthand page. There will also be appearances by AIMExpo Show Champion Kevin Schwantz — Former 500cc Grand Prix World Champion and Cristy Lee from Velocity Network’s All Girls Garage. Also, new for 2014, will be multiple howto seminars at the ACF-50 Rider’s
40 September 2014 | Motorcycle & Powersports News
Garage, AIMExpo’s brand new interactive educational feature. You’ll also get to see the Café-Moto Café Racer Motorcycle Exhibit, powered by ACE Café Orlando and Dime City Cycles. And there is free motorcycle parking on Saturday and Sunday presented by GEICO Motorcycle. Attendees will have a chance to win a new KYMCO, Suzuki or Yamaha in the AIMExpo 3-Way Giveaway. And finally, dealers won’t want to miss AIMExpo Outdoors! Here, you will have a chance to demo some of the latest machinery in a relaxed, yet controlled environment. If you’re thinking of adding a line or haven’t tested 2015 machinery yet, this is your ticket to ride! And don’t miss the global product launches and dealer functions that are being planned by several OEMs, so stay tuned to AIMExpoUSA.com for more! t
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exhibitor listings Company . . . . . . . . . . . . . . . . . . . .Booth 6D Helmets . . . . . . . . . . . . . . . . . . .1971 www.6dhelmets.com
AXO Sport SPA . . . . . . . . . . . . . . . .1229 www.axo.com
Chapel Eyewear . . . . . . . . . . . . . . . .807 www.chapeleyewear.com
Dowco PowerSports/Willie & Max . .2157 www.dowcopowersports.com
AAA The Auto Club GroupMotorcycle . . . . . . . . . . . . . . . . . . .1609 www.aaa.com/bike
Baja Designs Inc . . . . . . . . . . . . . . .1836 www.bajadesigns.com
Chatterbox USA . . . . . . . . . . . . . . .1808 www.chatterboxusa.com
Draggons Lubricants . . . . . . . . . . .2170
Ballistic Performance Components . .703 www.ballisticparts.com
Chongqing Gallop Gear Co Ltd . . .1736 www.g-gear.net
Barker’s Performance . . . . . . . . . .1670 www.barkersexhaust.com
Chongqing WLJF S&T Co Ltd . . . . .1048 www.jfsprockets.com
Baxley by Providence . . . . . . . . . . . .670 www.baxleybyprovidence.com
CIMA International Inc . . . . . . . . . . .927 www.nolan-usa.com
Bazzaz . . . . . . . . . . . . . . . . . . . . . . .1627 www.bazzaz.net
CIPA USA Inc . . . . . . . . . . . . . . . . . . .251 www.cipausa.com
Bell Powersports Inc . . . . . . . . . . .1426 www.bellhelmets.com
Circuit Equipment . . . . . . . . . . . . . .1643 www.circuit.com.br
Bel-Ray Company Inc . . . . . . . . . . . .609 www.belray.com
Circuit of the Americas . . . . . . . . .1840 www.circuitoftheamericas.com
Bestem USA . . . . . . . . . . . . . . . . . . .631 www.bestemusa.com
Clearwater Lights . . . . . . . . . . . . . .1852 www.clearwaterlights.com
Bike Alert/JT Sprockets/Hiflofiltro/ JT Chain . . . . . . . . . . . . . . . . . . . . . .601 www.bikealert.com
Columbia Par Car . . . . . . . . . . . . . . .655 www.parcar.com
ABUS Mobile Security . . . . . . . . . . .941 www.abus.com ACCEL Motorcycle . . . . . . . . . . . . .1752 www.accel-motorcycle.com ACF-50 / Lear Chemical . . . . . . . .1665 www.learchem.com Activation . . . . . . . . . . . . . . . . . . . . . .913 www.activationmediainc.com ADESA Specialty Auctions . . . . . . . .906 www.adesa.com Adler . . . . . . . . . . . . . . . . . . . . . . . .1133 www.adler.it ADP Lightspeed . . . . . . . . . . . . . . .1867 www.adplightspeed.com AFC . . . . . . . . . . . . . . . . . . . . . . . . . .908 www.afcdealer.com Airhawk . . . . . . . . . . . . . . . . . . . . . .1831 www.airhawk.net All Balls Racing . . . . . . . . . . . . . . . .565 www.goallballs.com ALLTOP Helmet . . . . . . . . . . . . . . .1977 www.alltop.com Alpina Raggi . . . . . . . . . . . . . . . . . .1234 www.alpinaraggi.it AME Grips . . . . . . . . . . . . . . . . . . . . .346 www.amegrips.com American Motorcyclist Association . . . . . . . . . . . . . . . . . .2121 www.americanmotorcyclist.com American Performance Technologies, Motovox & SmartCarb . . . . . . . . . .771 www.motovox.com American SportWorks . . . . . . . . . .1701 www.amsportworks.com AMI Powersports . . . . . . . . . . . . . . .813 www.amipowersports.com. Amsoil . . . . . . . . . . . . . . . . . . . . . . .1266 www.amsoil.com
BLiNC Technologies . . . . . . . . . . . .1520 www.blinctech.com BMW Motorcycle Owners of America . . . . . . . . . . . . . . . . . . . . .2056 www.bmwmoa.org Bobster . . . . . . . . . . . . . . . . . . . . . . .964 www.bobster.com Bonnier Motorcycle Group . . . . . . .2133 www.cycleworld.com Boss Audio Systems . . . . . . . . . . . .2037 www.bossaudio.com Braille Battery/GOPUCK . . . . . . . .1927 www.braillebattery.com Sunstar Engineering Italy S.R.L. . . .916 www.braking.com Braktec SL . . . . . . . . . . . . . . . . . . . .715 www.braktek.com BRD Motorcycles . . . . . . . . . . . . . . .417 www.faster-faster.com Brembo North America . . . . . . . . . .331 www.tawperformance.com
Cometic Gasket Inc . . . . . . . . . . . . .265 www.cometic.com Consumer Research Solutions Inc . .1010 www.wantfacts.com Continental Tire of North America Inc . . . . . . . . . . . . . . . . . .1757 www.conti-moto.com Core Moto . . . . . . . . . . . . . . . . . . . . .721 www.coremoto.com CP-Carrillo, LLC . . . . . . . . . . . . . . .1014 www.cp-carrillo.com CruzTOOLS . . . . . . . . . . . . . . . . . . .1006 www.cruztools.com CST Tires . . . . . . . . . . . . . . . . . . . . .2050 www.csttires.com Cultured Biker . . . . . . . . . . . . . . . .1830 www.culturedbiker.com Curvy Riderz Gear . . . . . . . . . . . . . .871 www.curvyriderz.com Custom Goggles . . . . . . . . . . . . . . . .711 www.customgoggles.com Cyclepedia Manuals . . . . . . . . . . . .1947 www.cyclepedia.com
DT-1 Racing . . . . . . . . . . . . . . . . . . .940 www.dt1filters.com Dunlop Motorcycle Tires . . . . . . . . .255 www.dunlopmotorcycle.com Duro Tire & Wheel . . . . . . . . . . . . . .731 www.durotire.com Dykon International Motorcycle . . .1937 www.dykon.com.cn Dynojet Research Inc . . . . . . . . . . .2027 www.dynojet.com EarthX Lithium Batteries . . . . . . . .1653 www.earthxmotorsports.com eBay Motors . . . . . . . . . . . . . . . . . .1847 www.motors.ebay.com EBC Brakes . . . . . . . . . . . . . . . . . . .1631 www.ebcbrakes.com Echo Products . . . . . . . . . . . . . . . . . .806 www.echoproducts.com EICMA . . . . . . . . . . . . . . . . . . . . . . .1233 www.ancma.it Electrical Connection . . . . . . . . . . .TBD www.electricalconnection.com ElectroSport . . . . . . . . . . . . . . . . . . .711 www.electrosport.com EMGO Int’l . . . . . . . . . . . . . . . . . . . . .274 www.emgo.com Energica Motor Company S.r.l . . . .1029 www.energicasuperbike.com Engine Ice . . . . . . . . . . . . . . . . . . . . .917 www.engineice.com Engo Industries, LLC . . . . . . . . . . .1948 www.engousa.com Eni USA R&M Co Inc . . . . . . . . . . . .1069 www.eniusarm.com EPM Performance - Hyperpro . . . . .947 www.epmperf.com Erik Buell Racing . . . . . . . . . . . . . .1153 www.erikbuellracing.com
ANCMA . . . . . . . . . . . . . . . . . . . . . .1235 www.ancma.it
Bridgestone Americas Tire Operations . . . . . . . . . . . . . . . . . . . .555 www.bridgestonemotorcycletires.com
Antigravity Lithium Batteries . . . .1046 www.antigravitybatteries.com
Bully Dog Powersports . . . . . . . . . .671 www.bullydog.com
AP Brakes USA . . . . . . . . . . . . . . . .1976 www.apbrakesusa.com
BV Powersports / TrailMaster . . . .1941 www.bvpowersports.com
Dealer Spike - Accelerate Results . . . .
Apo Tool International Ltd . . . . . . .2046 www.bikeservice.com.tw
Camoplast Solideal Inc . . . . . . . . .1965 www.camoplast.com
Delkevic . . . . . . . . . . . . . . . . . . . . . .1817 www.delkevic.us
Arai Helmet Inc . . . . . . . . . . . . . . . . .431 www.araiamericas.com
Canyon Dancer Inc . . . . . . . . . . . . .1008 www.canyondancer.com
Dell’Orto Spa . . . . . . . . . . . . . . . . . .1129
Ferodo . . . . . . . . . . . . . . . . . . . . . . . .434 www.tawperformance.com
ARI Network Services . . . . . . . . . .1801 www.arinet.com
Capit Tirewarmers . . . . . . . . . . . . . .333 www.tawperformance.com
Delta Braking . . . . . . . . . . . . . . . . .1165 www.delta-braking.com
Find It Now GPS Security . . . . . . . .1837 www.FindItNowUSA.com
Arrow Special Parts SPA . . . . . . . .1921 www.arrow.it
CardConnect Merchant Services . . .946 www.cardconnect.com
Delta Spokes . . . . . . . . . . . . . . . . . . .808 www.deltaspokes.com
First Manufacturing Co . . . . . . . . .1809 www.firstmfg.com
Arrowhead Electrical Products Inc . . .569 www.arrowheadep.com
Cardo Systems Inc . . . . . . . . . . . . .1038 www.cardosystems.com
Deltran Battery Tender . . . . . . . . .1713 www.batterytender.com
FMF Racing . . . . . . . . . . . . . . . . . . . .957 www.fmfracing.com
ASA / Jensen . . . . . . . . . . . . . . . . . .2401 www.asaelectronics.com
Cargo Buckle Tie-Down Systems . . .1615 www.cargobuckle.com
Design Engineering Inc . . . . . . . . .1846 www.designengineering.com
FORMA BOOTS USA . . . . . . . . . . . .1766 www.formabootsusa.com
Auto State Industrial Co Ltd . . . . .1750 www.auto-state.com
Carlisle Transportation Products . . .227 www.carlisletire.com
Dimensione Sport Srl . . . . . . . . . . .1226 www.dimsport.it
Forward Motion . . . . . . . . . . . . . . . .800 www.eric-gorr.com
Autodata Publications Inc . . . . . . .1816 www.autodatapubs.com
Carroll Leather-Milwaukee Clothing Co. . . . . . . . . . . . . . . . . . .1647 www.carrollleather-biker.com
DNA Specialty . . . . . . . . . . . . . . . . .1047 www.dnaspecialty.com
Fulmer Helmets . . . . . . . . . . . . . . .1721 www.fulmerhelmets.com
Dominion Powersports Solutions . . .1446 www.dominionpowersports.com
Galaxy Helmets and Accessories . . .777 www.galaxyhelmets.com
Dongfang Motor Inc . . . . . . . . . . . .1738 www.crtmotoparts.com
Gales Sales . . . . . . . . . . . . . . . . . . . .222 www.galessales.com
AVE Parts & Accessories . . . . . . . .2077 Avon Motorcycle Tyres . . . . . . . . . .1942 www.avonmoto.com
Ceiba Racing Technologies . . . . . .1030 www.ceibaracingtech.com
42 September 2014 | Motorcycle & Powersports News
CycleTrader . . . . . . . . . . . . . . . . . . .1547 www.cycletrader.com DADEE Motor Corporation . . . . . . .1912 www.ScooterPartsExpress.com
Ermax Accessories . . . . . . . . . . . . . .364 www.ermax.com ESPEL S.A.I.C.A. / DZE Products . . .669 www.dze.com.ar Evans Cooling Systems Inc . . . . . .2130 www.EvansCooling.com Exactitude International Co Ltd . . . . .370 www.exactitudeinc.net
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exhibitor listings
42-49 exhibitor listing_Layout 1 9/11/14 2:52 PM Page 44
Galfer Braking Systems . . . . . . . . .1021 www.galferusa.com
GiVi USA Inc . . . . . . . . . . . . . . . . . .1521 www.giviusa.com
Hammerhead Off-Road . . . . . . . . .1667 www.hammerheadoffroad.com
Henwei Industrial Co Ltd . . . . . . . .1746 www.hw-automotive.com
Galindo Designs Inc . . . . . . . . . . . . .348 www.galindodesigns.com
Global Vision Eyewear Corp . . . . . .1908 www.globalvision.us
Haynes Manuals . . . . . . . . . . . . . . .1673 www.haynes.com
Hiflofiltro . . . . . . . . . . . . . . . . . . . . . .601 www.bikealert.com
GBC Motorsports / Greenball . . . .1731 www.gbcmotorsports.com
GoPro . . . . . . . . . . . . . . . . . . . . . . . . .883 www.gopro.com
Heat Demon . . . . . . . . . . . . . . . . . .1727 www.symtec-inc.com
HighTechSpeed . . . . . . . . . . . . . . . .1864 www.hightechspeed.com
GE Capital . . . . . . . . . . . . . . . . . . . .1764 www.gecdf.com
Gravitate Jeans . . . . . . . . . . . . . . . . .770 www.gravitatejeans.com
Heidenau Tires/MotoAmore LLC . .1554 www.heidenautires.com
Hinson Clutch Components . . . . . . .831 www.hinsonracing.com
Gerbing . . . . . . . . . . . . . . . . . . . . . .1309 www.gerbing.com
Grip-n-Ride . . . . . . . . . . . . . . . . . . .1936 www.grip-n-ride.com
Held USA / Held GmbH . . . . . . . . . .921 www.held.de
Hisun Motors Corp USA . . . . . . . . . .337 www.hisunmotors.com
Get 2 It Sales, LLC . . . . . . . . . . . . . .837 www.get2itsales.com
H & H Sports Protection USA . . . .1420 www.hhsportsprotection.com
Heli Bars . . . . . . . . . . . . . . . . . . . . .1777 www.helibars.com
Hi-Torque Publications Inc . . . . . .1871 www.hi-torque.com
Giant Loop LLC . . . . . . . . . . . . . . . .1053 www.giantloopmoto.com
Haijiu Battery . . . . . . . . . . . . . . . . .1637 www.skyrichbattery.com
Helix Racing Products . . . . . . . . . . .938 www.helixracingproducts.com
HMC Industries . . . . . . . . . . . . . . . . .955 www.hmcindustries.com
Gibbs Sports Amphibians . . . . . . .1147 www.gibbssports.com
Hammerhead Designs . . . . . . . . . . .965 www.hdmoto.com
Helmet City Inc . . . . . . . . . . . . . . . .1957 www.helmetsales.com
Hot Rods . . . . . . . . . . . . . . . . . . . . . .713 www.na.vertexpistons.com Hyutex International . . . . . . . . . . . . .851 www.hyutex.com.tw Ice Bear . . . . . . . . . . . . . . . . . . . . . .1569 www.icebearatv.com ICP Ilmberger Carbonparts . . . . . .2226 www.ilmberger-carbon.de Idaho Department of Commerce . . .718 www.commerce.idaho.gov Idaho Department of Tourism . . . . . .617 www.visitidaho.org Ikon Suspension . . . . . . . . . . . . . . .2053 www.ikonsuspension.com Impact Canopies USA . . . . . . . . . . .2459 www.impactcanopy.com InfoTrade Media Co Ltd . . . . . . . . . .1712 www.trade-eye.com Inn Teck-USA . . . . . . . . . . . . . . . . . .766 www.innteck.com Interparts Industries . . . . . . . . . . .1810 www.atv.interparts.com InvisibleVin . . . . . . . . . . . . . . . . . . . .260 www.invisiblevin.com InVision by Maric Performance . . .1573 www.maricperformance.com irideAmerica.com LLC . . . . . . . . . .2427 www.irideamerica.com ISAW Action Cameras . . . . . . . . . . .868 www.isawcamera.us IXS USA . . . . . . . . . . . . . . . . . . . . . .1083 www.ixs.com Italian Trade Agency . . . . . . . . . . . .1333 www.italianmotorcycle.com J & M ATV Supply . . . . . . . . . . . . . . .672 www.jmatv.com JE Pistons . . . . . . . . . . . . . . . . . . . .2049 www.jepistons.com Jensen / ASA . . . . . . . . . . . . . . . . . .2401 www.asaelectronics.com Jia Wei Environmental Co Ltd . . . . .678 www.mos-motor.com/ Jiangsu Tiking Sports Vehicle Manufacturing Co Ltd . . . . . . . . . .812 www.TIKINGmoto.com Johnny Pag USA . . . . . . . . . . . . . . .1546 www.johnnypag.com Johnson Controls Inc . . . . . . . . . . .1017 www.johnsoncontrols.com JT Chain . . . . . . . . . . . . . . . . . . . . . .601 www.bikealert.com JT Sprockets . . . . . . . . . . . . . . . . . . .601 www.bikealert.com J-Wheelz . . . . . . . . . . . . . . . . . . . . . .827 www.j-wheelz.com K & L Supply Co . . . . . . . . . . . . . . .2227 www.klsupply.com K&N Engineering . . . . . . . . . . . . . . .973 www.knfilters.com
44 September 2014 | Motorcycle & Powersports News
45 Johnson Controls 9/11/14 1:30 PM Page 45
exhibitor listings
42-49 exhibitor listing_Layout 1 9/11/14 2:52 PM Page 46
Kali Protectives . . . . . . . . . . . . . . . .1117 www.kaliprotectives.com
Liquid EyePro . . . . . . . . . . . . . . . . . .939 www.liquidpolarized.com
Mayhem Industries . . . . . . . . . . . . .1168 www.mayhem-us.com
MotoLease . . . . . . . . . . . . . . . . . . . .1848 www.motolease.net
Kandi USA . . . . . . . . . . . . . . . . . . . .1577 www.kandiusa.com
LS2 Helmets . . . . . . . . . . . . . . . . . .1857 www.ls2helmets.us
MBA Insurance . . . . . . . . . . . . . . . .1912 www.mbainsurance.net
Motonation . . . . . . . . . . . . . . . . . . .1317 www.motonation.com
Kawasaki Motors Corporation USA . .2165 www.kawasaki.com
Lucas Oil Products Inc . . . . . . . . . .1839 www.lucasoil.com
Mentasti Sandro Srl . . . . . . . . . . . .1126 www.ariete.com
MotoQuest . . . . . . . . . . . . . . . . . . . .2409 www.motoquest.com
KFI Products . . . . . . . . . . . . . . . . . . .855 www.kfiproducts.com
Luster Care Products/ Profi Products . . . . . . . . . . . . . . . .1715 www.lusterlace.com
MES (Motorcycle Electric Suppliers) . .911 www.mesmotorcycle.com
Motorcycle Industry Council . . . . .1626 www.mic.org
Kibblewhite Precision Machining Inc . . . . . . . . . . . . . . . .1866 www.kpmi.us
LYNX Hooks Systems . . . . . . . . . . . .717 www.lynxhooks.com
METROVAC . . . . . . . . . . . . . . . . . . .1815 www.motorcycledryer.com
Motorcycle Mechanics Institute . .1916 www.mmitech.edu
Kite Srl . . . . . . . . . . . . . . . . . . . . . .1228 www.kiteperformance.biz
M & M Designs . . . . . . . . . . . . . . . . .970 www.ebrracewear.com
Metzeler . . . . . . . . . . . . . . . . . . . . .1070 www.metzeler.com/site/us/
Motorcycle Parts House (MPH) . . . . .709 www.readyramp.com
Koso North America . . . . . . . . . . . .2021 www.kosonorthamerica.com
Macna . . . . . . . . . . . . . . . . . . . . . . .1504 www.macna.com
Mika Metals . . . . . . . . . . . . . . . . . . . .940 www.dt1filters.com
Motorcycle Sport Touring Association . . . . . . . . . . . . . . . . . .1068 www.ridemsta.com
Kryptonite . . . . . . . . . . . . . . . . . . . . .826 www.kryptonitelock.com
Magazi International Co Ltd . . . . .2031 www.magazi-moto.com
KSR Wheels . . . . . . . . . . . . . . . . . . .578 www.ksrwheels.net
Maggi Catene SPA . . . . . . . . . . . . .2228 www.maggigroup.com
Kuberg Inc / FIBRES . . . . . . . . . . . .864 www.kuberg.com KYMCO USA . . . . . . . . . . . . . . . . . .1434 www.kymcousa.com Lazer Star Lights . . . . . . . . . . . . . . .656 www.lazerstar.net Leather Therapy Products . . . . . . .2413 www.leathertherapy.com
Magnum Distributing . . . . . . . . . . .1264 www.magnumdistributing.com Malossi S.pA. . . . . . . . . . . . . . . . . .1329 www.malossi.com Manheim Auctions . . . . . . . . . . . . .1639 www.manheim.com Marchesini . . . . . . . . . . . . . . . . . . . .430 www.tawperformance.com
Lee Parks Design . . . . . . . . . . . . . .1827 www.leeparksdesign.com
Marshall Distributing . . . . . . . . . . .1464 www.marshalldistributing.com
LEOD Motorcycle Escapes . . . . . . . .262 www.leodescapes.com
Massimo Motor . . . . . . . . . . . . . . . .1454 www.massimomotor.com
Lethal Threat . . . . . . . . . . . . . . . . .2415 www.lethalthreat.com
Maxima Racing Oils . . . . . . . . . . . .1171 www.maximausa.com
Light Year Precision Ind Co Ltd . . . . .707 www.lightyear.imb2b.com
Maxtech Racing - Billet Products . . .969 www.alpesracing.com
Liqui Moly . . . . . . . . . . . . . . . . . . . . .257 www.liqui-moly.com
Maxxis International USA . . . . . . .1951 www.maxxis.com
46 September 2014 | Motorcycle & Powersports News
Millennium Technologies . . . . . . . . .701 www.mt-llc.com Missing Link . . . . . . . . . . . . . . . . . .1649 www.missinglnk.com Mitas A.S. . . . . . . . . . . . . . . . . . . . . .931 www.mitas-tyres.com Monster Performance Parts . . . . . .664 www.monsterperformanceparts.net Motion Pro . . . . . . . . . . . . . . . . . . . .1065 www.Motionpro.com Moto Hose . . . . . . . . . . . . . . . . . . . . .973 www.motohose.com Moto Machines . . . . . . . . . . . . . . . .2057 www.hepco-becker.de Moto Tassinari . . . . . . . . . . . . . . . . .727 www.mototassinari.com MotoBatt . . . . . . . . . . . . . . . . . . . . . .901 www.motobatt.com MotoBrackets . . . . . . . . . . . . . . . . .1000 www.motobrackets.com Moto-Heaven . . . . . . . . . . . . . . . . .1152 www.moto-heaven.com
Motorcycle.com Group . . . . . . . . . .1930 www.motorcycle.com Motorex USA . . . . . . . . . . . . . . . . . .2257 www.motorexusa.com Moto-Skiveez . . . . . . . . . . . . . . . . .1036 www.motoskiveez.com MotoTote . . . . . . . . . . . . . . . . . . . . . .210 www.mototote.com Motul USA Inc . . . . . . . . . . . . . . . . .2140 www.motul.com MPN - Motorcycle & Powersports News . . . . . . . . . . . .1677 www.motorcyclepowersportsnews.com MTA Distributing . . . . . . . . . . . . . . . .317 www.mta-la.com MTECH . . . . . . . . . . . . . . . . . . . . . . .1770 www.mtechgear.com Mugen Race Inc . . . . . . . . . . . . . . . .877 www.mugenrace.com MUPO Srl . . . . . . . . . . . . . . . . . . . . .1128 www.mupo.it
42-49 exhibitor listing_Layout 1 9/11/14 2:52 PM Page 47
MYLAPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1938 www.mylaps.com NADAguides . . . . . . . . . . . . . . . . . . . . . . . . . . . .1541 www.nadaguides.com NAN & F Enterprises . . . . . . . . . . . . . . . . . . . .1814 www.nanf.pk National Cycle . . . . . . . . . . . . . . . . . . . . . . . . . .1657 www.nationalcycle.com National Moto & Cycle . . . . . . . . . . . . . . . . . . . .557 www.nationalmoto.com National Powersport Auctions (NPA) . . . . . . . .455 www.npauctions.com New China Industry (ZS) Shares Ltd . . . . . . . .1742 www.motorcyclebag.com New Ray Toys (CA) Inc . . . . . . . . . . . . . . . . . . . . .202 www.newrayusa.com Neway Manufacturing . . . . . . . . . . . . . . . . . . . . .817 www.newaymfg.com nFLOW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .668 www.nflowmotorsports.com NGK Spark Plugs . . . . . . . . . . . . . . . . . . . . . . . .966 www.ngksparkplugs.com Nihilo Concepts . . . . . . . . . . . . . . . . . . . . . . . . . .950 www.nihiloconcepts.com Nikko Helmet . . . . . . . . . . . . . . . . . . . . . . . . . . . .912 www.nikkohelmet.com Ningbo Kleansource Electronic Technology Co Ltd . . . . . . . . . . . . . . . . . . . . . .1714 www.nbunique.com Nite Ize Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .355 www.niteize.com Nitron Racing Systems Ltd . . . . . . . . . . . . . . . .1765 www.nitron.co.uk No-Mar Tire Changers . . . . . . . . . . . . . . . . . . .1826 www.nomartirechanger.com Novik Gloves . . . . . . . . . . . . . . . . . . . . . . . . . . . .769 www.novikgloves.com Nutcase Helmets . . . . . . . . . . . . . . . . . . . . . . . .873 www.nutcasehelmets.com ODI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .726 www.odigrips.com Ohlins USA Inc . . . . . . . . . . . . . . . . . . . . . . . . . .1064 www.ohlinsusa.com One Emblems Corp . . . . . . . . . . . . . . . . . . . . . . .372 www.oneemblems.com OnGuard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2150 www.onguardlock.com Orient Express Racing . . . . . . . . . . . . . . . . . . .2026 www.orientexpress.com OTR Wheel Engineering . . . . . . . . . . . . . . . . . .2357 www.otrwheel.com Oxford Products USA . . . . . . . . . . . . . . . . . . . .2401 www.oxford-products.com Oxlite Manufacturing . . . . . . . . . . . . . . . . . . . . .667 www.oxlite.com P3 Composites . . . . . . . . . . . . . . . . . . . . . . . . .1853 www.p3carbon.com Pacific Powersports Inc . . . . . . . . . . . . . . . . . . .357 www.pacificpowersports.info Partech International Co Ltd . . . . . . . . . . . . . . .1711 www.partech.com.tw PartsForScooters . . . . . . . . . . . . . . . . . . . . . . .1621 www.partsforscooters.com Partzilla . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1737 www.partzilla.com PD International . . . . . . . . . . . . . . . . . . . . . . . .2376 www.pdintl.ca Peace Industry Group . . . . . . . . . . . . . . . . . . . . .237 www.peaceindustrygroup.com Peet Shoe Dryer, Inc . . . . . . . . . . . . . . . . . . . . . .618 www.peetshoedryer.com Penske Racing Shocks . . . . . . . . . . . . . . . . . . . .531 www.penskeshocks.com PIAA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .847 www.piaa.com
MotorcyclePowersportsNews.com 47
exhibitor listings
42-49 exhibitor listing_Layout 1 9/11/14 2:52 PM Page 48
Pirelli . . . . . . . . . . . . . . . . . . . . . . . .1071 www.pirelli.com
Race Tech Suspension . . . . . . . . . .1156 www.racetech.com
RS Taichi . . . . . . . . . . . . . . . . . . . . .2327 www.rstaichiusa.com
SHOEI Helmets . . . . . . . . . . . . . . . . .821 www.shoei-helmets.com
Pit Bull Products . . . . . . . . . . . . . . . .676 www.pit-bull.com
Racer X . . . . . . . . . . . . . . . . . . . . . . .1077 www.racerxonline.com
Ruitai Motive Group Co Ltd . . . . . . . .810 www.chinaruitai.com
Shorai . . . . . . . . . . . . . . . . . . . . . . . . .926 www.shoraipower.com
Pit Bull Tires . . . . . . . . . . . . . . . . . .1787 www.pitbulltires.com
Redcat Racing . . . . . . . . . . . . . . . . . .576 www.redcatracing.com
Ryno Power Sports Supplements . . .2148 www.rynopower.com
Signal Dynamics - BackOFF Products . . . . . . . . . . . . . . . . . . . . . .479 www.signaldynamics.com
Pivot Pegz USA . . . . . . . . . . . . . . . .1926 www.pivotpegz.net
Reevu USA . . . . . . . . . . . . . . . . . . . . .730 www.reevu-usa.com
RZ Mask . . . . . . . . . . . . . . . . . . . . . . .768 www.rzmask.com
PJ1 Brands . . . . . . . . . . . . . . . . . . . . .951 www.pj1.com
Rekluse . . . . . . . . . . . . . . . . . . . . . . .716 www.rekluse.com
SBS Brakes . . . . . . . . . . . . . . . . . . . .577 www.sbs-friction.dk
Plastiche Cassano SRL . . . . . . . . . .1227 www.progrip.com
Retail Design Associates . . . . . . . . .843 www.retaildesignassociates.com
Schampa . . . . . . . . . . . . . . . . . . . . .1041 www.schampa.com
PlugUp . . . . . . . . . . . . . . . . . . . . . . .1716 www.plugup.com
REV’IT! Sport USA . . . . . . . . . . . . . .1601 www.revitusa.com
Schuberth . . . . . . . . . . . . . . . . . . . .1501 www.schuberthnorthamerica.com
Portable-Shade USA LLC . . . . . . . . .212 www.portable-shade.com
Revolution Apparel . . . . . . . . . . . . .1751 www.revolution-apparel.com
Schumacher Electric Corp . . . . . . . .930 www.batterychargers.com
Power-Sonic Corporation . . . . . . . . .755 www.power-sonic.com
Revolution Performance LLC . . . . . .802 www.revperf.com
Scorpion Exhausts . . . . . . . . . . . . . .426 www.tawperformance.com
PowerSports Business . . . . . . . . . . .977 www.powersportsbusiness.com
Rick’s Motorsport Electrics Inc . . .1914 www.ricksmotorsportelectrics.com
Scorpion Sports Inc . . . . . . .1267, 1270 www.scorpionusa.com
Pro Moto Billet . . . . . . . . . . . . . . . . . .720 www.promotobillet.com
RideWright Wheels . . . . . . . . . . . . .1634 www.ridewrightwheels.com
Scott Sports / Scott USA . . . . . . . . .1987 www.scott-sports.com
Procom Engineering . . . . . . . . . . . . . . . .
Risk Racing . . . . . . . . . . . . . . . . . . . .765 www.riskracing.com
Scottoiler Distribution USA . . . . . .2033 www.scottoilerdistributionusa.com
RiteTie . . . . . . . . . . . . . . . . . . . . . . . .224 www.ritetie.net
Seatconcepts.com . . . . . . . . . . . . . .1050 www.seatconcepts.com
RK Excel America Inc . . . . . . . . . . . .907 www.rkexcelamerica.com
Sena Technologies Inc . . . . . . . . . .1408 www.SenaBluetooth.com
Rockwell Time USA . . . . . . . . . . . . .2467 www.rockwelltimeusa.com
Service Manager Pro . . . . . . . . . . .1565 www.servicemanagerpro.com
ROKstraps . . . . . . . . . . . . . . . . . . . .1739 www.rokstraps.com
Shaf International . . . . . . . . . . . . . .1950 www.shafinc.com
Rox Speed FX Inc . . . . . . . . . . . . . . .1753 www.roxspeedfx.com
Shark Helmets . . . . . . . . . . . . . . . .2065 www.shark-helmets.com
RPMOne . . . . . . . . . . . . . . . . . . . . . .2070 www.rpmone.com
Shark Kage . . . . . . . . . . . . . . . . . . .2221 www.sharkkage.com
Prox . . . . . . . . . . . . . . . . . . . . . . . . . .2051 Puig USA Inc . . . . . . . . . . . . . . . . . . .627 www.puigusa.com Qingdao Hamo Import & Export Co Ltd . . . . . . . . . . . . . . . . .1747 www.meetruntnong.com Quality Aerosols . . . . . . . . . . . . . . . .1813 www.qualityaerosoles.com Quiet Ride Helmets . . . . . . . . . . . . .1611 www.quietridehelmets.com R & G Racing Products . . . . . . . . . .1404 www.rg-racing.com
Silkolene USA . . . . . . . . . . . . . . . . .1016 www.silkoleneusa.com SMART Performance Inc . . . . . . . . .677 www.smartperformanceinc.com Snell Memorial Foundation . . . . . . .937 www.smf.org Spectro Oils of America . . . . . . . . .1535 www.spectro-oils.com Speedmob . . . . . . . . . . . . . . . . . . . .1301 www.leovinceusa.com SPIDI . . . . . . . . . . . . . . . . . . . . . . . .1741 www.spidi.com Spinelli Srl . . . . . . . . . . . . . . . . . . . .1127 www.spinellisrl.com Sport XD . . . . . . . . . . . . . . . . . . . . . . .368 www.sportxd.com Spot LLC . . . . . . . . . . . . . . . . . . . . .1776 www.findmespot.com SSR Motorsports . . . . . . . . . . . . . . .1009 www.ssrmotorsports.com STA-BIL / 303 . . . . . . . . . . . . . . . . . . .971 www.goldeagle.com Statistical Surveys, Inc . . . . . . . . . .1689 www.statisticalsurveys.com Steg Pegz . . . . . . . . . . . . . . . . . . . . .1928 www.stegpegz.com.au Stop & Go International Inc . . . . . .1709 www.stopngo.com
42-49 exhibitor listing_Layout 1 9/11/14 2:52 PM Page 49
The Leatherworks Inc . . . . . . . . . .1851 www.leatherworksinc.com
Unibat / Unicharger . . . . . . . . . . . .2129 www.unibatitalia.com
Winderosa Manufacturing . . . . . . . .567 www.winderosa.com
Strategic Tools & Equipment Company . . . . . . . . . . . . . . . . . . . .1772 www.strategictq.com
THH Helmet (Tong Ho Hsing Industrial Co., Ltd) . . . . . . . . . . . .1771 www.thh-helmet.com
US Chrome Corp WI . . . . . . . . . . . . .915 www.usnicom.com
Wiseco Piston . . . . . . . . . . . . . . . . .2047 www.wiseco.com
Streamline Brakes & Controls . . . . . .1617 www.streamlinebrakes.com
Timbersled Products . . . . . . . . . . . .620 www.timbersled.com
Vee Rubber America Inc . . . . . . . . .801 www.veerubber.co.th
Wolf Brand Scooters and Quality Scooter Parts . . . . . . . . . . . . . . . .1931 www.wolfbrandscooters.com
Street FX . . . . . . . . . . . . . . . . . . . . . .247 www.fx-series.com
TM Designworks LLC . . . . . . . . . . .2146 www.tmdesignworks.com
Strider Sports International Inc . . . . . .200 www.stridersports.com Sudco International Corp . . . . . . . .1666 www.sudco.com
Tommaselli SRL . . . . . . . . . . . . . . .1135 www.domino-group.com Torc1 Racing . . . . . . . . . . . . . . . . . . .477 www.torc1racing.com
Sun Coast Cycle Sports . . . . . . . . .1042 www.suncoastcyclesports.com
Total Control Training . . . . . . . . . . .1829 www.leeparksdesign.com
Sun.F Rubber Tyre . . . . . . . . . . . . .2152 www.sunftyre.com
Trail Tech Inc . . . . . . . . . . . . . . . . . . .867 www.trailtech.net
Sunstar Engineering Americas . . . . . .914 www.sunstar-mc.com
TrakMotive . . . . . . . . . . . . . . . . . . . . .841 www.surtrack.biz
Suzuki Motor of America Inc . . . . . .201 www.suzuki.com SW-Motech/Bags-Connection . . . . .1500 www.sw-motech.com Taiwan Pan Guide Enterprise Co Ltd . .910 www.tie4safe.com Tamarack Industries . . . . . . . . . . .1877 www.tamarackpowersports.net TAOTAO USA . . . . . . . . . . . . . . . . . . .809 www.taotao.us TAW Performance LLC . . . . . . . . . . .327 www.tawperformance.com Techmounts . . . . . . . . . . . . . . . . . .2321 www.techmounts.com TecMate North America Inc . . . . . .2064 www.tecmate.com
Vega Helmet . . . . . . . . . . . . . . . . . .1001 www.vegahelmet.com VentureHeat . . . . . . . . . . . . . . . . . .2041 www.ventureheat.com VonZipper . . . . . . . . . . . . . . . . . . . . .630 www.vonzipper.com Voodoo Industries . . . . . . . . . . . . . . .350 www.voodoomoto.com Vortex Racing . . . . . . . . . . . . . . . . .1057 www.vortexracing.com Voss / Roadhouse Distribution . . . . .2335 www.vossdot.com
Trophy - Bering/Bagster/Segura . . .2071
W Standard . . . . . . . . . . . . . . . . . . .1172 www.wstandardusa.com
Tsukigi Racing . . . . . . . . . . . . . . . . . .816 www.tsukigi.com
Warn Industries Inc . . . . . . . . . . . . .571 www.warn.com
TSY America, INC. . . . . . . . . . . . . .1164 www.tsyamerica.com
Wei Hau Accessories Co Ltd . . . . .2076 www.pazzaz.com
Tucker Rocky/Biker’s Choice . . . . . .536 www.tuckerrocky.com
Wes Industries . . . . . . . . . . . . . . . .1167 www.wesindustries.com
Tutto Moto . . . . . . . . . . . . . . . . . . . .1708 www.tuttomotousa.com
White Wing Media LLC . . . . . . . . . .1012 www.whitewingmedia.com
Twisted Throttle . . . . . . . . . . . . . . .1400 www.twistedthrottle.com
Wicked Bilt . . . . . . . . . . . . . . . . . . .1767 www.wickedbilt.com
Two Brothers Racing . . . . . . . . . . .2222 www.twobros.com
Wide Open Company Inc . . . . . . . . .956 www.wideopenco.com
UCLEAR Helmet Communication . . .616 www.uclear-digital.com
Wilbers by HermanUSA.com . . . . .1268 www.hermanusa.com
UFO Plast Srl . . . . . . . . . . . . . . . . . .757 www.ufoplasticusa.com
Wind Trading Srl . . . . . . . . . . . . . . .2127 www.windtrading.it
Wolfman . . . . . . . . . . . . . . . . . . . . . .936 www.wolfmanluggage.com Woodcraft Technologies Inc . . . . . .1664 www.woodcraft-cfm.com Wossner Pistons USA . . . . . . . . . . .1121 www.wossnerpistons.com WSM Distributing . . . . . . . . . . . . . .1567 www.wsmparts.com Wuxi Thai-Racing Trade Co Ltd . . .1940 www.tarazon.cn WyoTech . . . . . . . . . . . . . . . . . . . . .1843 www.wyotech.com Xena Security . . . . . . . . . . . . . . . . . .340 www.xenasecurity.com Yamaha Motor Corporation . . . . . .1901 www.yamaha-motor.com Yelvington Trikes . . . . . . . . . . . . . . . .427 www.ytrikes.com Yoshimura R & D . . . . . . . . . . . . . .1509 www.yoshimura-rd.com Yuasa Battery Inc . . . . . . . . . . . . . . .527 www.yuasabatteries.com ZANHeadgear . . . . . . . . . . . . . . . . . .865 www.zanheadgear.com Zero Motorcycles . . . . . . . . . . . . . . .365 www.zeromotorcycles.com Zerust Consumer Products . . . . . . .948 www.zerustproducts.com
MotorcyclePowersportsNews.com 49
exhibitor listings
Stor-Loc . . . . . . . . . . . . . . . . . . . . . .1876 www.storloc.com
36,50 Kevin Schwantz_Layout 1 9/11/14 1:43 PM Page 50
“He has an all-out, leave-nothing-onthe-table racer personality” Continued from page 36
a dealership when he was growing up. He rode his first road race on his uncle’s flat track bike. He has really done it all in the industry from top to bottom – AND he’s the 1993 500cc Grand Prix motorcycle racing champion. Kevin says that he will do whatever is necessary to help promote the show and is looking forward to seeing everyone and catching up with what’s new. “AIME put together a show last year that everyone took notice of, and that has brought in a lot of new partners. I continue to see the emails of a new exhibitor or manufacturer being announced. Obviously Larry Little and his crew have done a great job and I’m really looking forward to getting there to see it first hand and to have the opportunity to see what’s new in the
industry and what everybody’s up to.” Besides being the Show Champion for AIME, Schwantz keeps himself busy these days in a variety of roles. He is an ambassador to the Circuit of the Americas (COTA) in Austin, TX. In April, just before the MotoGP race there, Schwantz got to ride a superbike for the first time on the track he helped design. Then, after the race, he was employed by Suzuki’s fledgling MotoGP squad to evaluate the company’s hopeful new contender for the 2015 championship. “It was fun to get to ride it,” says Schwantz. “If Suzuki were serious about letting me help develop the bike, I would love to ride it some more. I feel like I’m still fast enough that I can help with that development.” Schwantz says that it is difficult to
50 September 2014 | Motorcycle & Powersports News
evaluate how much of a contender the new machine is without a baseline. But up against the superbike, he said that it was no comparison. He says that Suzuki still has plans to run it this year, but in typical Texan, straight-forward style he said they need to start racing as soon as possible to find out where they stack up right now, not later. “You need to be racing as much as you can.” And that is a motto he used to live by and sometimes still does. In fact, earlier this year he had the chance to ride in the Suzuka 8-hour race in Japan, but it was short lived as his teammate crashed the bike in the first stint in rainy conditions. But rain or shine, the competitive fire still burns in Kevin Schwantz – which is something we all could use a dose of. t
51 Fuchs 9/11/14 1:29 PM Page 51
booth previews
52-56 Booth Previews_Layout 1 9/11/14 2:54 PM Page 52
ADP Lightspeed
AMSOIL
All Balls Racing
With unsurpassed industry knowledge, ADP Lightspeed creates innovative dealer management solutions that help Powersports dealerships manage their business profitably. Lightspeed’s systems provide tools for dealers to focus on their customers while improving processes to become more productive. Lightspeed helps monitor all areas of your business with ease and precision.
American owned AMSOIL is the only company to offer full chemical synthetic motorcycle oils and filters guaranteed for double OEM change recommendations up to one year, meets all warranty requirements, outperforms all others, and has done so since 1972 when they became "The First in Synthetics." The company offers free advertising/ referrals to installers. Wholesale prices are also available on NGK, Wix, Donaldson, Mann, Mother's and Trico brands.
All Balls Racing is an industry leader in MC, ATV and UTV driveline and suspension repair kits. The kits are complete, easy to use and competitively priced, containing all the components required to complete the repair task. ------------
Booth Number: 565 www.goallballs.com
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Booth Number: 1867 www.adplightspeed.com
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Booth Number: 1266 www.amsoil.com
Antigravity Batteries
ASA Electronics
Cometic Gaskets
Antigravity Batteries is a company dedicated to building the best in lithium-ion motorcycle and powersports batteries. We offer a very diverse line of products to meet the demands of all powersports enthusiasts. The company offers lithium-ion batteries in 6-volts, 12-volts, and the race oriented 16-volt models in the most compact and powerful batteries available. Additionally, they offer lithium-ion batteries in drop-in OEM sizes for most all motorcycles and powersports vehicles.
The HD1BT is the first and only true replacement radio made to fit into the factory opening without requiring any special mounting kit or brackets. It’s true Plug N’ Play design means the factory harness plugs directly into the back of the JENSEN radio and works seamlessly with the factory handlebar controls.
Cometic Gasket, Inc., is a leading worldwide supplier of shelf-stock, custom and short-run gaskets for the automotive performance, powersports, original equipment and remanufactured industries. What originally began in 1989, in an 800 square-foot office with limited production facilities and capabilities, has evolved into a 70,000 square-foot, state-of-the-art manufacturing center. Cometic Gasket is located in Concord, Ohio and ships more than 5,000 types of gaskets to customers worldwide.
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Booth Number: 2401 www.asaelectronics.com
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Booth Number: 1046 www.antigravitybatteries.com 52 September 2014 | Motorcycle & Powersports News
Booth Number: 265 www.cometic.com
Consumer Research Solutions Inc. Consumer Research Solutions, Inc. (CRS) is a provider of model content and web-based research tools for the powersports, RV, marine and tractor industries. The CRS database covers over 300 features and specifications for each model. The CRS technology includes model configuration, side by side comparison, VIN decoding and customized solutions ------------
Booth Number: 1010 www.wantfacts.com
DelTran Battery Tender
Design Engineering Inc.
The New Battery Tender© Junior Lithium charger is designed for charging and maintaining all Lithium Power Sports Batteries. The California Energy Commission (CEC) compliant high efficiency 12v at 750 mA charger provides the correct lithium specific 5-step charging sequence ensuring peak performance from your Li battery.
DEI has been the industry leader in heat and sound control solutions for nearly 20 years. They are most known for high-quality exhaust wraps, but they now offer a growing range of Powersports specialty products to help combat the effects of excessive heat. Melted boots, burned legs, vapor lock, melted wire harnesses, high intake air temperatures, loud cabin noise, these are all problems DEI can help with. From SX to AMA Superbike, the Pro’s trust DEI to help keep them running cool. Best of all, their products are made right here in the USA.
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Booth Number: 1713 www.BatteryTender.com
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Booth Number: 1846 www.designengineering.com
Dominion Powersports.
EMGO
Fulmer Helmets
Dominion Powersports Solutions (DPS) specializes in delivering leading-edge business solutions for powersports dealers, including data management, lead management, inventory, CRM, website, online marketing and social media. DPS is revolutionizing the powersports industry through development of one unique technology platform that encompasses a suite of crossfunctional, cloud-based business management and digital marketing tools designed to enhance the way a dealership operates.
45+ years experience providing wholesale distributors in 32+ countries with EMGO or private label motorcycle parts and accessories. If you are looking to add quality EMGO or your own private label motorcycle parts and accessories to your product lines, from design to point of sale finished product, EMGO can service your needs. Additionally, EMGO is looking for distributors in Central and South America.
In 1969, Fulmer Helmets was founded on a simple philosophy: value for riders and service to dealers. With their growing collection, Fulmer continues to deliver new products that push the extremes of function and fun. But, while riders can choose from more styles and innovative features than ever before, they can still only buy Fulmer Helmets directly from an authorized dealer. From the very beginning, Fulmer has held to the belief that the local dealership is the best place for a rider to get properly fitted. This philosophy hasn’t changed...
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Booth Number: 1446 www.dominionpowersports.com
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Booth Number: 274 www.emgo.com
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Booth Number: 1721 www.fulmerhelmets.com MotorcyclePowersportsNews.com 53
booth previews
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booth previews
52-56 Booth Previews_Layout 1 9/11/14 2:54 PM Page 54
GE Capital
Helix Racing Products
GE Capital, Commercial Distribution Finance provides inventory financing solutions, service and intelligence through in-depth industry expertise and a commitment to our customers. We immerse ourselves in the industries you live in so we can truly be an extension of your team and a partner you can rely on in any economic cycle.
Helix Racing Products Co. has everyday service and repair essentials; staple items that dealers need to keep powersports running on road, dirt, water and snow. Variety of products is second to none. From pre-filter foam to exhaust components, and from tubing to tools. Packaged for in store profit centers and service departments.
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VARTA/Johnson Controls Inc. VARTA has a 120-year history of providing progressive innovation in battery technology. The broad range of VARTA products provides the right battery for every vehicle be it automotive, commercial, caravan, motorcycle or marine. VARTA batteries have become the benchmark for quality, expertise and precision technology.
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Booth Number: 938 www.helixracingproducts.com
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K&L Supply Co.
KYMCO USA
MBA Insurance
Since 1968 K&L Supply Co., Motorcycle Lift and Tool Manufacturer, has been committed to providing Specialty Tools, Hard Parts, and Shop Equipment to motorcycle shops and dealerships worldwide; while developing technologically advanced products for the Powersports Industry.
KYMCO USA comes to the AIMExpo this year with an exciting, expanded off-road lineup including – new mid-size 450cc UXV series models, innovative UXV 500i G with an integrated 5kW generator, MXU series ATVs with EPS, and updated Youth Quads, totaling 32 off-road vehicles for model year 2015. Check out the full KYMCO lineup at our AIMExpo booth and AIMExpo Outdoors! demo area.
MBA Insurance, Scottsdale, Ariz., has been the leader in the rental insurance business since 1978. Offering more rental coverage options for motorcycles, ATV’s, UTV’s, scooters, golf carts and low speed vehicles for both the rental operation and their customers. MBA also provides state specific rental contracts, access to federal and state vehicle rental laws, and additional forms needed to run a smooth rental operation. MBA Insurance has built its reputation on quick, efficient, and outstanding customer service.
Booth Number: 1764 www.gecdf.com
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Booth Number: 2227 www.klsupply.com
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Booth Number: 1434 www.kymcousa.com
Booth Number: 1017 www.johnsoncontrols.com
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Booth Number: 1912 www.mbainsurance.net 54 September 2014 | Motorcycle & Powersports News
55 Antigravity 9/11/14 1:29 PM Page 55
booth previews
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Missing Link Missing Link SPF 50 ArmPro Compression Sleeves protect your arms from harmful UV rays, prevent sunburn, fight muscle fatigue, and wick moisture. Great for long rides. Wet them down for an air conditioned effect. Sold in pairs, satisfaction guaranteed.
National Powersport Auctions (NPA)
SBS Brakes
------------
National Powersport Auctions (NPA) is the number one provider of auction and remarketing services in the powersports industry. Created over 24 years ago by founders from the industry, NPA serves lenders and dealers throughout the nation with a complete range of tools and auction-related services.
SBS makes brake pads for all your powersport needs – based on more World Championships than any other brake manufacturer. You get; Proven Performance: Only the best – always the best. Continuous Quality: The power and safety comes standard with SBS Brake Pads. Full Range: Fits any ride built since 1975.
Booth Number: 1649 www.missingLnk.com
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Booth Number: 455 www.npauctions.com
Booth Number: 577 www.sbs-friction.dk
Service Manager Pro
Vee Rubber
Yuasa
Service Manager Pro (SMP) is a cloud based application that provides dealers labor times, technical specifications, service intervals and recall data. Service Manager Pro’s labor guide covers over 18,000 models and 3.5 million different labor operations. SMP’s service interval guide covers over 3,500 models and generates customized checklists for your technicians.
Vitorn Sukanjanapong started Vee Rubber in the mid-‘70s with his dad. The tire company has grown to include his five brothers and sisters who are all in the business together. The company has four manufacturing plants in Thailand and one in Vietnam. These factories supply OEMs from Honda, Yamaha to Piaggo. Vee Rubber expanded to the U.S. six years ago where it has become very popular with major distributors. Vee Rubber has now recently expanded into Pep Boys and Discount Tire.
Yuasa Battery, Inc. has been manufacturing powersports batteries in the United States to uncompromisingly high standards since 1979. Yuasa Battery pioneered the AGM battery in 1985. Yuasa is the largest American manufacturer and the largest distributor of batteries for motorcycles, snowmobiles, scooters, all terrain vehicles and personal watercraft.
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Booth Number: 1565 www.servicemanagerpro.com
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Booth Number: 801 www.veerubber.co.th
56 September 2014 | Motorcycle & Powersports News
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Booth Number: 527 www.yuasabatteries.com
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ADP Lightspeed Dealer Management Solutions are designed to help manage dealer operations by tracking and storing data from every department and delivering information that will assist dealerships in making successful business decisions. Every night, more than 1,800 Lightspeed powersports dealers automatically transmit their information to a collective database held at the ADP Lightspeed offices in Salt Lake City, Utah. Summaries and aggregated reports are available to dealers for both current tracking and historical research. This helps dealers know how their dealership is performing compared to other dealers across the country. Parts and major unit inventory information is gathered and used in the highly successful Lightspeed Dealership Locator program. This program is designed for dealers to post obsolete inventory, allowing other dealers from across the country to locate hard-to-find parts and units. ADP Lightspeed stands ready to work with all parties to move the industry to new levels of understanding, and ultimately to more efficient and profitable operations. For questions regarding this report or to inquire about a custom report, please contact Lightspeed Data Services at (800) 521-0309.
Powersports Dealer New Units in Stock
August 2014 1,899 Lightspeed Dealers, Distribution of Units by Type and Model Year Prior to 2013 Model Year
2013 Model Year
2014 Model Year
9% 14% 77% ATV 12% 19% 69% Off-Road Motorcycle 11% 22% 68% On-Road Motorcycle 15% 29% 56% Scooter 12% 18% 70% Snowmobile 5% 10% 86%
www.adplightspeed.com
Utility Vehicle
58 September 2014 | Motorcycle & Powersports News
59 ADP 9/11/14 1:28 PM Page 59
60-61 Dealer Management 9/12/14 9:02 AM Page 60
Dealer MANAGEMENT SOLUTIONS
By CJ Pedler
Get Fall Unit Inventory in Shape Understand your dealership’s “like model” inventory options
I
f you’re a little heavy on inventory this fall, here’s a great exercise for your next sales department meeting. It touches on a delicate topic, but it’s one we must consider to improve unit inventory turnover and significantly improve our bottom line. The exercise goes like this: Go through a real-life scenario where a consumer walks into a showroom, asking about the availability and pricing of Model A. It just so happens you have Model A in stock, but just as importantly, you also have two non-current models for which you’re paying flooring expense. We don’t want to turn the
customer away from their first choice, of course, but it’s in their interest to understand all of the options, including the non-current models that could offer better pricing or financing. You ask your staff during the sales meeting, “How would you approach this conversation to identify whether the noncurrent models might be a better fit for the consumer?” Features, right? Your sales staff has to understand the significant features that attracted the consumer to Model A. Are those features also available in the older models you still have in stock? If so, what are they? The correct answer to the features question is easily found
60 September 2014 | Motorcycle & Powersports News
through modern lead management and dealer management platforms. Those platforms offer “like model” comparisons where Model A and similar units are shown in detail on the same screen. This is a great tool that can be utilized during sales meetings to ensure proper product knowledge. These “like model” tools are becoming more sophisticated in new dealer management platforms. Now, some platforms like even allow “like models” to be sorted by age, meaning your oldest models will be given top priority in these comparisons. If your sales staff can identify the difference between Model A and its 2013 predecessor, can they do the same with a similar model offered by another OEM? It’s a sales staff meeting exercise with potentially huge payoffs, especially in the fall and spring when new inventory is on the showroom floor. We learn about new models but forget to compare the similarities and differences with their predecessors – the older models still sitting on the showroom floor. The “like model” exercise can be done during a sales staff meeting, long before the actual consumer interaction. What about the consumer conversation itself? Can the “like model” tool be equally helpful then? Yes, although many
60-61 Dealer Management 9/12/14 9:02 AM Page 61
We don’t want to turn the customer away from their first choice, of course, but it’s in their interest to understand all of their options, including the non-current models that could offer better pricing or financing.
experienced sales staffers won’t interrupt a conversation to log on to their lead manager or dealer management platform for a “like model” comparison. This makes sense if that experienced salesperson has nailed your sales meeting exercise. You used your lead manager or dealer business system to identify your older product, gave your staff a current list of those units, and then did the training to ensure your staff is well versed on the “like model” comparison. You’re ready to go. Ready to get that fall inventory in better shape. If your staff doesn’t perform so well on the model comparison or is inexperienced, the “like model” tool should be considered part of the sales process. After all, the consumer is probably using such tools as they search
your website for units. Why not take advantage of that same concept throughout the entire sales process? Before or after the sale, the “like model” tool is definitely one to be considered this time of year. Heavy on Inventory? If you’re heavy on inventory heading into this fall, consider some different strategies on reducing aged unit
inventory. Dominion Powersports Solutions hosted a webinar last fall that offered aged inventory strategies from powersports dealers. The complimentary webinar was watched live or viewed later by more than 300 industry members. Get a free recording of the webinar by contacting me at the email address below. t
CJ Pedler is director of customer support for Dominion Powersports Solutions, the provider of DX1 Powersports, the industry's only dealer management platform with operational and marketing applications including inventory management, accounting, lead management, mobileresponsive websites, online marketing, email marketing, and social media.
MotorcyclePowersportsNews.com 61
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BEST
Operators CLUB
By Steve Jones
July 2014 F&I Department Performance T
his article contains actual numbers obtained from our 20-group data reporting and analysis system. 20-groups consist of dealers from non-competing markets who meet three times a year to share financial and best practice information. Their goal is to grow and improve their businesses profitably. As you can see from the Total Store stats, sales are up – slightly – for the group and National Norm dealers, but significantly for the group’s Top 5. Although the group didn’t hit the benchmark target of 25 percent, margins look considerably better for them and the National Norm dealers. Are you among the dealers who say, “I can’t afford an F&I person?” Think very seriously about the 15-17 percent contribution that F&I could make to your gross profit. Do the math. Financed deals made a big jump for the Top 5. Getting the financing opens the door to a lot more income for your store. It’s not just the opportunity to addon F&I products; your add-on P&A sales are affected by your ability to capture their financing in house. Note that the National Norm average for gross profit dollars per employee is actually higher than that of the Top 5 members of this particular group. Where do you stand? It’s not that hard to calculate. It’s always good to see an increase in gross profit over the previous year. We like to see personnel expenses under 20 percent – the group is a bit high in this area. In the previous paragraph I mentioned the importance of capturing the financing in relation to dealership profits. Take a look at the comparison in gross profit per vehicle sold vs. gross profit
CHART 1 July 2014 Total Store Stats Total Store Sales YTD
GROUP NORM
TOP 5 DEALERS
NATIONAL NORM
4.6 mil.
6.4 mil.
6.0 mil.
Total Store Sales Pct of Change from Prior Year
9.5%
21.4%
8.0%
Total Store Gross Profit Margin Percentage
23.1%
25.9%
25.1%
Gross Profit Margin Percentage for Prior Year
21.9%
25.9%
21.9%
Contribution to Total Store Gross Profit: Finance Dept.
13.0%
17.5%
15.5%
Logged Working Contacts: Pct of Change from Prior Year
-10.4%
12.4%
5.3%
Finance Deals: Percentage of Change from Prior Year
3.2%
29.4%
9.8%
Door Swings: Percentage of Change from Prior Year
3.5%
24.8%
5.7%
70,102
79,954
84,877
Gross Profit Dollars per Employee YTD
CHART 2 Part 1 – F&I Dept. Stats For July 2014
GROUP NORM
TOP 5 DEALERS
NATIONAL NORM
Finance Gross Profit Change from Prior Year
5.4%
17.4%
16.9%
Personnel Expense as a Pct of Dept. Gross Profit
28.2%
18.5%
19.3%
Gross Profit Per Vehicle Sold
$278
$406
$495
Gross Profit Per Vehicle Financed
$895
$1,414
$867
Average Number of Customer-Facing Staff YTD Gross Profit per F&I Employee YTD
1.0
1.1
1.3
$131,382
$189,333
$183,602
CHART 3 Part 2 – F&I Dept. Stats
GROUP NORM
TOP 5 DEALERS
NATIONAL NORM
Percentage of Finance Penetration
52.1%
62.7%
57.4%
Percentage of Service Contract Penetration
31.0%
39.7%
32.1%
Percentage of Prepaid Maintenance Penetration
4.1%
9.7%
14.4%
Percentage Financed with GAP
0.9%
2.2%
0.7%
Percentage Financed with Credit Life
0.9%
2.6%
0.8%
62 September 2014 | Motorcycle & Powersports News
62-63 BOC_Sept_Layout 1 9/12/14 9:03 AM Page 63
“ I love seeing the finance penetration numbers consistently above the 50 percent mark. The Top 5 are nearing 63 percent! They are also selling almost 40 percent service contracts. That is good in today’s world of extended warranty “freebies” from many of the OEs.” per vehicle financed. That tells the whole story. I find it interesting that the Top 5 are slightly lower in dollars per vehicle sold compared to the National Norm, but they are killing it in dollars per vehicle financed at $1,400 a copy. That is excellent. The last two lines should speak volumes about why you need a welltrained F&I person. If you don’t have one, you need to ask yourself this question. Could your dealership have benefitted from an extra $100,000 + in gross profit over seven months? Overall, dealers average around one person in this department…but that person produces a phenomenal amount of gross profit dollars. I love seeing the finance penetration numbers consistently above the 50
percent mark. The Top 5 are nearing 63 percent! They are also selling almost 40 percent service contracts. That is good in today’s world of extended warranty “freebies” from many of the OEs. Prepaid maintenance (we prefer calling them Preferred or VIP programs) is working its way back up – particularly for the National Norm dealers. This is an excellent way to tie your customers to your store. Keep their service business and you have a much better chance of getting their next unit sale. GAP sales are profitable and benefit many people who are buying high-dollar bikes and UTVs. If you haven’t gone after this business, you should look into it. If it requires an insurance license in your state, get one.
Making money with F&I is not (forgive me) rocket science. Hire a talented F&I producer, provide them with ongoing training, acquire every F&I product you can sell, offer them to EVERY purchaser, EVERY time. Those are the basic rules for making it happen in your F&I department. t
Steve Jones, GSA senior projects manager, recaps critical measurements used by the leading 20-group dealers. Access to GSA’s Voyager 5 data analysis & comparison system is available for any dealership for a nominal fee. For more information on Voyager, management workshops, dealer 20-groups, on-site consulting or training, send an email to steve@gartsutton.com or visit www.gartsutton.com.
MotorcyclePowersportsNews.com 63
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TECH
Tips
Engine Decompression Systems
Cyclepedia Press LLC
T
he decompressor system reduces cylinder compression at low rpm for easy starting. Decompressor systems are often used with single cylinder four-stroke engines, but manufacturers sometimes utilize these benefits on other engine configurations including V-twins. The compression is reduced by momentarily opening an exhaust valve on the compression stroke of the piston to partially vent the combustion chamber. Reducing the engine compression reduces the force required to kick start or pull start the engine, and allows the use of smaller less powerful electric starting components.
Decompressor systems require maintenance and
Inspect decompressor cable free-play.
inspection to ensure correct function. Check the service manual and periodic maintenance chart of the particular vehicle for the details and specifications associated with the decompression system of the vehicle.
Manual decompressor systems on four-stroke engines often use a cable controlled lever to apply pressure to the exhaust valve or rocker arm. The cable or lever free-play must be maintained within specification. Check the free-play at TDC, or as otherwise indicated by the service manual. Adjust the cable free-play as needed.
Automatic decompressor systems often use springloaded weights on the camshaft to operate a pin located inside the camshaft or a special decompressor rocker arm. At rest and below idle rpm the weight(s) are held in by the springs, and the decompressor rocker arm or pin will contact the exhaust valve or rocker arm to release compression.
Internal automatic decompressor systems use a pin inside the camshaft to open the exhaust valve to release pressure from the combustion chamber.
When the engine starts and the camshaft is rotating at speed the weight(s) will sling out. This change in position of the weight/s moves the decompressor rocker arm or pin into a position where it will not contact the exhaust valve or rocker arm and the engine will have full compression. Inspect the decompressor mechanism functions smoothly and correctly as the weight(s) are manually moved out to a running position and allowed to return to a resting position. If the mechanism sticks or fails to operate correctly, inspect the components in more detail for condition and correct assembly. Manual or automatic decompressor systems that use a lever or decompressor specific rocker arm often use an adjustable tappet that must maintain a correct clearance with the exhaust
64 September 2014 | Motorcycle & Powersports News
Move the weight(s) to check the automatic decompressor mechanism.
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Adjust the decompressor tappet clearance to specification. valve or rocker arm. Check and adjust the clearance just as a screw and lock nut type valve adjustment.
Some engines have a reverse decompressor mechanism to reduce the cylinder compression if the engine kicks back during start up. This system uses a decompressor cam that rides on the camshaft with a one-way clutch. When the camshaft is turning the regular direction of rotation, the reverse decompressor cam is held in place by a spring-loaded stopper and the camshaft turns freely in the one-
Inspect the function of the one-way clutch. way clutch. If the engine kicks back on start up and momentarily turns the camshaft in reverse, the one way clutch locks up and moves the decompressor cam with the camshaft to slightly open an exhaust valve to relieve engine compression. This reduces the strength of the kickback. When the engine begins rotating in the normal direction the decompressor cam will be halted by the stopper and the camshaft will turn freely and operate without the decompressor cam opening the exhaust valve. Check the function of the one-way
clutch. The decompressor cam should rotate smoothly in the direction of the stopper ramp and lock to the camshaft in the opposite direction. Make sure the spring-loaded stopper moves smoothly without sticking. The stopper ramp must be able to pass the stopper in one direction, but be stopped by it in the other. A poorly maintained decompression system that doesn’t release compression as it should can result in poor starting and excessive strain on starting components. A decompression system that releases compression when it shouldn’t can result in an engine that refuses to start or has poor performance. Inspect these systems to make sure they are in specification and operate correctly. t
Cyclepedia Press LLC authors powersports service manuals, a specification database and training modules to help technicians efficiently service ATVs, motorcycles, scooters and side by sides. Each month Cyclepedia examines real life shop scenarios with recommended tech tips for handling the problems encountered. For more information about Cyclepedia manuals and professional products visit www.cyclepedia.com.
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&
Finance Insurance
By Steve Dodds II
Sales and Finance: Why Can’t We Be Friends?
M
ost of the time, there is at least a little friction between sales and finance. Having been on both sides of this relationship, I understand that neither side is in the right or wrong. Sales and finance share the responsibility of getting as many bikes, ATVs, side-bysides and other products as they can out the door; but at the same time, they have totally different roles. The most common complaint I hear about finance is that they take too long to complete a deal. From finance, I hear that sales is always rushing them. These are two sides of the same issue. When each side can see this and try to bridge the gap, they find that they can be friends! Sales says: “All finance needs to do is get some paperwork signed, and the customer can leave with the bike.” Finance says: “I need to make sure all customer information is complete and legible. I need to make sure all of the forms are printed correctly. I need to make sure I have copies or IDs, proof-ofinsurance, proof-of-address and any other stipulation the bank requires for funding. I also need to sell as much product as I can without exceeding the finance cap. I need to make sure parts doesn’t add anything on at the last minute that mess the figures up. And I need to answer questions for salespeople about five other deals when they can’t remember the customer’s name, all while getting the one I am working on ready for the next customer.” Do these complaints sound familiar? They are both right. So, how do we improve this situation? First, we need to acknowledge that all of these needs from both sides are legitimate.
Customers need to be out of the dealership ASAP. We all know that our industry is one of want, not need. If the sale takes too long, we can lose it all together. This benefits nobody! Both sides need to agree that the finance department will do everything they can to get the customers handled as quickly and efficiently as possible.
saved by eliminating these errors will far outweigh the time spent double-checking customer information.
All forms need to be completed correctly and legibly. The issue of incomplete, inaccurate, or illegible information is by far the biggest slow down in the finance office. With all online credit applications, specific pieces of information must be filled in. If this information is missing from the application, the person entering the information must stop and track down the customer and get this information before moving forward. If the finance source that is being used has an application with a short time-out function, the system can also time-out while the information is being collected. Then the application needs to be entered again from the beginning, costing more time. Even worse than that is a situation where the information is inaccurate and the customer is wrongly denied credit due to erroneous information. What if the customer is not financing? Finance can easily waste five or more minutes reprinting a customer’s paperwork if the salesperson forgot to write “Jr.” at the end of the customer’s name. One of the easiest ways to remedy these situations is to have the sales or finance manager review all customer information with the customer before entering it into either an online credit application or your DMS. This may seem like it will take extra time, but the time
Salespeople need to know about pending deals in finance. Yes, the salespeople should be fully informed about the status of their deals; and finance needs to be left alone to get paperwork ready for the next customer. The most effective way to satisfy both parties’ needs is to have a simple “bank submission log.” If finance logs ALL bank activity on each deal, including bank stipulations, there should be no reason that a salesperson would need to interrupt finance to ask about the status of a customer’s credit application. I have seen this done on paper, on a cloud service such as Google Docs, or on the dealership’s internal server. As long as the finance manager keeps the log up to date and the salespeople know where to find the information, both sides can get what they need. t
66 September 2014 | Motorcycle & Powersports News
Finance needs to sell their products. The salesperson gets plenty of time to sell the bike. When that is done, finance deserves to have the chance to make their sales.
Steve Dodds II is a moderator, trainer and consultant for Gart Sutton and Associates with experience in every position in the sales and finance departments. Dealers rave about his ability to identify areas for improvement and implement the changes that produce superior results. If you have questions about what he or one of our other talented consultants can do for you, contact us at info@gartsutton.com.
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Filter Essentials EMGO Filters EMGO For 2015 EMGO has expanded its line of oil, air and fuel filters for the motorsport industry. EMGO supplies filters to aftermarket, OE labels plus sell thru worldwide distributors their own EMGO brand oil filters that meet or exceed OE standards plus the EMGO premium “micro-glass” cannister type with high performance specs and an a quick on-off 17mm socket head. EMGO offers over 300 OEM type and clamp on air filters for metric and domestic sport/cruiser models. ------------
For More Info: www.emgo.com
Marshall Racing Oil Filters Marshall Distributing, Inc. Marshall Racing oil filters are constructed from high quality materials that meet all OEM specification levels and provide outstanding engine protection and performance. ------------
For More Info: www.marshalldistributing.com
DuraBlue Power Filters Durablue, Inc. Achieve the racer’s edge with DuraBlue PowerFilters. These filters are a must-have for riders who demand the highest performance from their ATV. DuraBlue’s PowerFilters offer unique, proprietary design which increases air flow and air velocity. The result is increased air flow to the engine and, coupled with jetting changes, surges in horsepower. The multiple layer filtration technology filters out heavier particles first, while finer particles are filtered in the inner layers. Stock filters gather dirt particles only on one layer, clogging quickly and starving the engine for air.
K&N Harley-Davidson Replacement Air Filter K&N Filters K&N’s high flow replacement air filters are available as a replacement for stock Harley-Davidsons. K&N says they are custom designed to fit each specific application and provide the bike with added airflow for increased horsepower and torque. Pleated media provides a large filtration area offering long service intervals. Multiple layers of woven cotton gauze media offers excellent filtration. K&N filters have an application-specific base seal and sealing bead. Filters are washable and reusable, pre-oiled and ready to ride. Also includes K&N’s Million Mile Limited Warranty.
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For More Info: www.durablue.com
For More Info: www.knfilters.com
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Filter Essentials Spectro Oils Air Filter Oil Spectro Oils Spectro’s Air Filter Oil technology provides a significant step forward in filter function: its “High Tac” synthetic formula traps and holds dust, even after hours of vibration exposure. With Spectro Air Filter Oil, dust can’t work its way through the filter the way it does with other aerosol products. Use with SX Filter Cleaner for complete filter maintenance. Fast, easy to use — won’t dry out, stays active. Ideal for all OEM and aftermarket air filters. (Do not use on paper types — only on foam or cloth types.) Super tacky “High Tac” technology traps and holds dust. 12/10 oz cans/case ------------
For More Info: www.spectro-oils.com
70 September 2014 | Motorcycle & Powersports News
DT-1 Stainless Oil Filters DT-1 Filters DT-1 Filters’ high-performance stainless steel construction oil filters offer micronic filter cloth that filters out particles down to 35 microns and still allows maximum flow. The flow rate and filtering rate stays consistent at high temperature. DT-1’s stainless oil filters may be used with conventional and synthetic oils ------------
For More Info: www.dt1filters.com
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Spectro Oils Filter Cleaner
FLOÒ Stainless Steel Oil Filters FLOÒ FLOÒ Stainless Steel Oil Filters are reusable and made from laser cut, medical grade, 304 stainless steel micronic filter cloth. In addition to filtering down to 35 microns, this high tech filter technology maintains consistent flow under all conditions, including extreme heat (up to 600 degrees), the presence of water and cold start-ups. Most dirt bike & ATV filters start at only $29.95, while the two-piece "Spin On" filters for most street applications are $129.95.
Spectro Oils The ultimate time saver, an invaluable piece of maintenance equipment, Spectro’s SX Filter Cleaner is an emulsifying agent that picks up and slicks away water soluble grease and oil — and leaves the filter squeaky clean. Use in all off-road competition motorcycle air filters, except paper types. For best results, use in combination with Spectro Filter Oil. No fumes, no flame hazards, works its wonders in a bucket of warm water. 12/12 oz cans/case ------------
For More Info: www.spectro-oils.com
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For More Info: www.pcracingusa.com
Green Harley Filter Green Filter USA Green Filter USA manufactures a complete line of high performance air filters for Harley-Davidson motorcycles. Green Filters are constructed with woven cotton and coated steel mesh for maximum airflow and strength. Green uses high-quality materials and construction methods in its filters, which are covered by a lifetime guarantee. ------------
For More Info: www.greenfilterusa.com
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OEMs Harley-Davidson By Brendan Baker
H
arley continues to push the boundaries with the rollout of its 2015 model lineup. With the global launch of the Street 750 and Street 500 motorcycles and the electric buzz of Project LiveWire, Harley has unveiled a diverse lineup of motorcycles that have been inspired by customer-led innovation via Project Rushmore. “The broad 2015 Harley-Davidson model lineup demonstrates our commitment to delivering amazing products to our customers through world-class, customer-led product design,” said Matt Levatich, President and Chief Operating Officer, HarleyDavidson Motor Company. “We are one with our riders around the world, and everything we do is about delivering what they expect and deserve from Harley-Davidson.” Let’s take a closer look at some of the features found on H-D’s 2015 lineup:
reflector Daymaker LED headlamps and a new handlebar with reduced reach and a new wrist angle for improved ergonomics.
handlebar to its bobtail fenders, the Freewheeler trike fuses custom style and easy-handling performance. The all-new rear body shape gives the Freewheeler a low, lean profile.
Road Glide Special Motorcycle The fully-loaded Road Glide Special is factory-equipped with a premium infotainment system, upgraded suspension, and “Reflex” linked brakes with an anti-lock braking system (ABS).
Freewheeler Trike H-D has widened things up a bit with its expansion into the three wheel category. From its mini apehanger
Road Glide Motorcycle After a one-year hiatus, the original alternative bagger is back with a new triple vented, frame-mounted fairing that minimizes head buffeting, dual
72 September 2014 | Motorcycle & Powersports News
Electra Glide Ultra Classic Low / Ultra Limited Low Motorcycles With a package of ergonomic
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Intricate paint schemes and the added exclusivity of four color options are available, according to Harley.
CVO Road Glide Ultra Motorcycle
enhancements, Harley claims it offers the lowest seat height and highest rider confidence available in a premium touring bike, combined with a full complement of Project Rushmore features and classic styling.
CVO Street Glide Motorcycle Boasting a new audio system backed by 600 watts of power streaming through four bi-amped front and rear three-way speakers, H-D’s limited-production bagger is a rolling concert that delivers shocking volume and top sound quality.
Drenched in chrome and custom paint, this super-premium touring motorcycle offers world-class aerodynamics, luxury touring essentials and the unrelenting performance of a Screamin’ Eagle Twin-Cooled Twin Cam 110 engine. Across its 2015 model lineup, Harley-Davidson offers new refreshed style with eight new paint colors, including new custom colors such as Black Magic and Radioactive Green and new Hard Candy Custom metal flake colors Cancun Blue Flake and Quicksilver Flake. Harley says it is also adding hundreds of new Genuine Motor Parts &
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OEMs Harley-Davidson
Accessories and making its digital Bike Builder tool even bigger. There are also new Genuine MotorClothes jackets, boots, helmets, shirts and more to add to the shopping cart. Some of the innovations led by The Rider Project include the Reflex linked
brakes with ABS, dual halogen and LED headlamps, brighter Tour-Pak luggage carrier lighting, brighter turn signals, brighter brake lights, and a steering head with stiffer front forks. Harley shows with its latest releases that it is listening to its customers. Now will they come and buy
them, is the question. The new 2015 Harley-Davidson motorcycles and accessories should have started rolling into dealerships in late August, according to the company. To see all of the 2015 Harley models, visit www.h-d.com. t
MPN Spotlight: Lifts Sportbike Lifting Arm Kits The K&L Lifting arm kit offers a new method for servicing sportbikes that are on a raised lift. You can now safely raise the front end with the bike firmly secured to the lift deck, making suspension, brake, and steering stem services much easier than traditional methods. The kit includes a base unit and two lifting arms. The Lifting Arm Kit utilizes a bevel gear drive that eliminates external air or hydraulic lines. Kits available: • 35-9820 - Lifting Arm Base Unit for MC615R • 35-9848 - Lifting Arm Base Unit for MC625R/ 650R/655R Lifts • 35-9821 K&L Lifting Arm Set for Late Model R1 and R6 ------------
AIMExpo Booth Number: 2227 www.klsupply.com
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Gear Essentials BikeSheath FairingSheath Cover The FairingSheath is designed specifically for the Harley-Davidson “Shark Nose” Fairing, 2013 and older. It also fits Road Glide model fairings. The FairingSheath covers the exterior of the fairing, including the headlight and windshield. It also covers gauges and the radio on the interior side of the fairing. The FairingSheath is completely waterproof and has a fully laminated backing to prevent wicking of moisture. It is constructed of lightweight polyester knit material to withstand harsh outdoor elements. The cover can be machine washed/dried and includes its own storage bag. ------------
For More Info: www.bikesheath.com
Held Waterproof Series Bags Held Waterproof Series bags, a high performance line of waterproof roll bags engineered specifically for motorcycling applications, are now in stock and available in the United States. The Waterproof Series includes roll bags and duffel bags in a variety of sizes, as well as a messenger bag and a backpack to fit anyone’s cargo carrying needs. Held’s waterproof bags are constructed using a PVC coated, 100 percent Tarpaulin outer shell that is exceptionally resistant to abrasion, and completely waterproof. The seams are heat welded to seal the bag against the elements, while the dustproof and waterproof adjustable roll-top closure system keeps contents secure and dry. The print on the outside of the bag is also retroreflective for extra visibility when riding at night. A mesh front pocket also adds external, easy to access storage space. Held’s waterproof bags are available in roll bags, duffel bags, back packs, and city bags ------------
For More Info: www.heldusa.com
76 September 2014 | Motorcycle & Powersports News
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Vee Rubber Arachnid
Mustang RunAround Seat The RunAround is Mustang’s lowest, leanest seat for the 2006-up Harley-Davidson Dynas and 2008-’14 FLs. Mustang’s R&D team plotted the RunAround from scratch. The seat has a narrow front width (just 9.5-inches for the Dyna and 10.5-inches for the FL) combined with an ultra low profile. Due to Mustang’s seat pan design and its proprietary foam, riders still enjoy comfort running around town. Made in-house at Mustang’s Three Rivers, MA facility, the controlled density polyurethane foam can be poured a little thinner without compromising the feel, making for a much thinner seat pad in the process. The exact angle and density of each seat foam panel is formulated and cast to be soft enough for comfort, but resilient enough to retain its shape and structural integrity for years. ------------
Vee Rubber’s Arachnid is designed exclusively for the Spyder with specific compound, construction and weight carrying capacity to enhance the ride and performance of one of the most popular motorcycles to come on the market in the last 20 years. The Spyder rider demands performance, mileage and a fun ride. The Arachnid offers all of that to the rider and more. The Arachnid is available in the following sizes: 165/65 x 14 and 225/50 x15. ------------
For More Info: www.veerubber.co.th
For More Info: www.mustangseats.com
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MarketPlace Find out more about the classified advertisers in this issue online at www.motorcyclepowersportsnews.com/resourcecenter.
78 September 2014 | Motorcycle & Powersports News
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Ad Index ADP Lightspeed . . . . . . . . . . . . . . . . . .59 All Balls Racing Products . . . . . . . . . .57 Amsoil Inc . . . . . . . . . . . . . . . . . . . . . . . .5 Antigravity Batteries . . . . . . . . . . . . . .55 ASA Electronics . . . . . . . . . . . . . . . . . .50 Bendpak . . . . . . . . . . . . . . . . . . . . .22, 33 Carlson Company . . . . . . . . . . . . . . . .23 Cometic Gaskets . . . . . . . . . . . . . . . . .73 Consumer Research Solutions Inc. . .71 Deltran/Battery Tender . . . . . . . . . . .13 Design Engineering Inc. . . . . . . . . . . .48 Dominion Enterprises . . . . . . . . . . . . .61 EMGO International . . . . . . . . . . . . . . .11 Fuchs Lubricants Silkolene USA . . . .51 Fulmer Helmets . . . . . . . . . . . . . . . . . .10 GE Capital Commercial Distribution Finance . . . . . . . . . . . . .67 Gold Eagle Company . . . . . . . . . . . . . .19 Helix Racing Products . . . . . . . . . . . . .76 HJC America . . . . . . . . . . . . . . . . . . . . . .1 Johnson Controls/ VARTA . . . . . . . . . .45 K & L Supply Co. . . . . . . . . . . . . . . . . .C4 Kuryakyn . . . . . . . . . . . . . . . . . . . . . . . .15 Kymco USA . . . . . . . . . . . . . . . . . . . . . .29 Lonski and Associates, LLC. . . . . . . . .63 Marketplace Events/ AIMExpo . . . . . .37
CALL
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Mattracks, Inc . . . . . . . . . . . . . . . . . . .30
RTISE TO ADVE IED SIF IN CLAS ACE L P T E K R MA
MBA Insurance . . . . . . . . . . . . . . . . . . .C3 Missing Link LLC . . . . . . . . . . . . . . . . .46 MTA Distributing . . . . . . . . . . . . . . . . .69 Namura Technologies . . . . . . . . . . . . . .9 National Powersport Auctions . . . . . . .3 Red Line Synthetic Oil . . . . . . . . . . . . .21 SBS Friction . . . . . . . . . . . . . . . . . . . . .44 Scorpion Sports Inc. . . . . . . . . . . . . . .39 SEMA . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Sena Bluetooth . . . . . . . . . . . . . . . . . . .70 Service Manager Pro . . . . . . . . . . . . . .76 Sullivans Inc. / Joe Rocket . . . . . .24, 25 Vee Rubber America . . . . . . . . . . . . . .43 VP Racing Fuels Inc. . . . . . . . . . . . . . .C2 Wheels-4 Tots . . . . . . . . . . . . . . . . . . .77 Wizards Products/RJ Star Inc . . . . . .49 XY Powersports . . . . . . . . . . . . . . . . . . .7 Yamaha Corporation of America . . . .65 Yuasa Battery Inc. . . . . . . . . . . . . . . . .31 Zep Inc./Original Bike Spirits . . . . . . .47 Zurich . . . . . . . . . . . . . . . . . . . . . . . . . .35 MotorcyclePowersportsNews.com 79
www.motorcyclepowersportsnews.com/resourcecenter
Ace Cafe . . . . . . . . . . . . . . . . . . . . . . . .75
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Energica EGO
Made In Italy, Shocking The World! In 2012, the EICMA Show in Milan was the site of some shocking news … literally as the Energica EGO stunned the gas-powered guys at the world's largest motorcycle show. In less than three years, the CRP Group has gone from a prototype to proven product tested by journalists from around the world to shopping the U.S. market. Sold-out demo dates in San Francisco, Los Angeles and New York this summer indicate this is more than smoke and mirrors. MPN saw the stunning prototype
in Milan in 2013 and most recently up close and personal at a showing in L.A. hosted by our friends from the Italian Trade Association. Energica’s parent company, CRP Group, specializes in rapid prototyping,
precision machining and overnight turnaround for high-profile aerospace and motorsports clients. Headquartered in Modena in the heart of Italy’s auto racing industry, CRP’s neighbors/clients include the likes of Ferrari, Maserati and Lamorghini, so it is only natural that they wanted to make something with a sporting bent, but a street legal superbike seems pretty ambitious for a first product. “Everyone wants to make something they like; we chose the superbike,” claims CRP CFO Andrea Vezzani. “Why electric? Because it is a challenge. We cannot fight against Ducati, so we needed to invent something else.”
Its tagline – “100% Italian Racing Bloodlines, 0% Emissions” – makes sense for the first all-electric superbike in the context of doing something different than Ducati. Built by the same people at the CRP Group that have designed and engineered racing performance from F1 to the 24 hours of Le Mans for more than 40 years, the high-tech EGO looks like it has what it takes to beat the internal combustion engine. At the heart of this thoroughbred is an all electric motor which produces an astounding 195 Nm torque from 0 rpm to redline, an electronically limited 150 mph (240 km/h) and a 0 – 100 time of under three seconds. All on just pennies worth of energy. Top of the line racing
80 September 2014 | Motorcycle & Powersports News
components, on board chargers, and a range of approximately 120 miles of real world riding, with a phase 4 DC charge to 85 percent in just 30 minutes. In addition to its motivation, the electric motor makes for a different riding experience. “With no transmission gears, clutch or shifting, the process of searching for the ‘right gear’ and rpm is eliminated allowing for full concentration on braking, cornering line and acceleration,” explains Energica chief technology officer, Giampiero Testoni. “The excitement of riding an electric motorcycle is more power, less work and feeling instant torque.” Testoni adds, “It is hard to compare electric vehicles with gas-powered ones. The combustion engine achieves torque on a curve that requires higher revolutions to obtain maximum performance. An EV motor delivers maximum torque from the wheel to the ground in a totally linear fashion. You have to experience it for yourself.” While the power delivery is radically different the basic running gear and EGO’s ergonomics are familiar ground. The frame and components are superbike spec equipment that can be found on its gas-powered competition. Brembo mono bloc brakes, fullyadjustable Öhlins shock, Marzocchi cartridge forks and Marchesini wheels are standard equipment on the $34,000 EGO. A limited edition up-spec EGO 45, complete with carbon fiber body work, fully adjustable 43mm Öhlins forks and forged OZ wheels will also be made, but production is limited to 45 units worldwide, so perspective U.S. dealers probably don’t want to even know the asking price! Standard models should be available in America starting in April of 2015. t
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