View: Issue Three

Innovation...

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...is anything but business as usual.

Anonymous

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History in Headlines MEN WALK ON SALK’S VACCINE Apple: Hello, THE MOON Astronauts Land On Plain; Collect Rocks, Plant Flag

New York Times, July 21, 1969

FLYING MACHINE Takes to the Air!

London Herald, December 18, 1903

Meet Louise, the world’s first test tube arrival

SUPERBABE

Britain Evening News, July 27, 1978

WORKS

Journal American, April 12, 1955

WAR ENDS Atomic Bomb Did it

Miami Herald August 15, 1945

iPhone CNN, January 9, 2007

First successful cloning of a mammal Journal American, April 12, 1955

Horseless vehicles have undoubtedly come to stay The New York Times, 1898

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Innovation

in Illumination Lighting accounts for a massive 19% of the world’s electricity consumption, with some 60% of this used by commercial and public buildings in cities. By 2050, more than two thirds of the world’s population will be living in cities, up from less than 10% a century ago.

This migration to urban environments has heightened concern about the secure, reliable supply of affordable energy, environmental impacts and shortage of materials. As a result, resource efficiency is fast moving up the agendas of both the private and public sectors.

We’ve reached a tipping point in the innovation of LED lighting. These energy-efficient lighting technologies have the capacity to slash energy bills and avoid greenhouse gas emissions. The innovative solutions also offer controlled lighting effect, color, dynamics and design.

The field of lighting has clearly come a long way since December 31, 1879, when Thomas Edison made the first public demonstration of his incandescent light bulb and said, “We will make electricity so cheap that only the rich will burn candles.”

Sources: www.wikipedia.org www.philips.com

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LED car headlights have a higher color temperature, improving driver vision in low-light conditions

Mosquitoes and other bugs are not attracted to LED lights

LED bulbs cut energy use by more than 80 percent and can last 25 times longer than conventional incandescent lights Source: www.energy.gov www.cpsenergysavers.com

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ATOMIC BATTERIES TO POWER, TURBINES TO SPEED...

Advances in the automobile

1901

1911

Telescope shock absorber

Electric start introduced

1902 Packard introduced the “H” gearshift pattern

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1903 Drum brakes invented

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1934

1939

Coil spring suspension

First mobile air conditioning system

1930

1951

Introduction of the car radio

First commercially available passenger car power steering system

1926 Cadillac introduced shatter-resistant glass

1966 Electronic fuel injection

1920

Duesenberg introduced the first production car with four-wheel hydraulic brakes

3-speed automatic transmission

1973 The Oldsmobile Toronado became the first car with a passenger airbag

1994 On-board diagnostics

1914

1951

2000Connected “smart-cars�

First car body made entirely of steel Sources: www.greatachievements.org www.auto-history.tv

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Laughing requires activity in FIVE different areas of the brain

Your brain weighs only 3 pounds but uses of your body’s energy about

25%

Brain information travels at speeds up to

Every day, you have about

70,000 thoughts

of axons in your brain. That could wrap around the Earth FOUR times.

260 mph 155,000 miles

Your brain uses 20% of the total oxygen and blood circulating in your body

You have more than

human brain

1.1 trillion cells in the average

There are approximately

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rg com w.sfn.o ntcentral. e: ww ta Sourc rsingassis u www.n

THINK

Differently

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ehind our rand

B Complete name: Cindy Rae Ott Horoscope Sign: Taurus – haven’t been asked “my sign” in decades. Trendy again?

Position with Babcox Media: Advertising Services Manager Years with the company: 36 Current residence: Green, Ohio. It is a great location with many parks and cycling trails nearby. I love the change of seasons.

What’s your least favorite mode of transportation: Air travel. It used to be so easy and fun.

What’s your favorite hobby? Antique and flea market shopping, knitting, quilting What’s your favorite sport or outdoor pastime?

Snow skiing, cycling, golfing and riding my moped If I would have only known _____ in my 20s: Treat yourself well. Wear sunscreen every day, drink water and sleep.

What inspires you? A smile, encouragement What innovation in your lifetime have you found to be the most useful? My iPad, no doubt.

Whats something about you that would surprise people? In my 20s, I rode dirt bikes and raced ladies motocross; if you’re not surprised, then …

I’ve never owned a car with an automatic transmission –– always manual; still not surprised?

I’ve never eaten a Big Mac. Your favorite thing about your career? The people I get to work with, coworkers, clients and vendors. It’s also very rewarding when the magazines arrive each month.

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Established 1920 1 Publication

Reinvented Every Day 26 Print Properties • 45 Digital Properties 2 Career Websites • Marketing Services Custom Publishing • Strategic Insights Event Media

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www.babcox.com

issue three comments, questions or contributions email Brandi at bgangel@babcox.com