Words: Issue One

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Words

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There are about

6,500 languages spoken in the world today

and

roughly

1 million words in the English language alone.

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Sholem Aleychem Aksunai / Qanuipit Halló / Góðan daginn Goede dag An-nyong Ha-se-yo Jambo / Hujambo Merhaba / Selam Salve / Salvëte Kon-nichiwa Hylo; Sut Mae Salve / Ciao Dzien' dobry Bunã ziua Zdravstvuyte Dobrý den Sa-wat-dee Sawubona Mirëdita Dia dhuit Guten Tag Xin chào Saluton Ahalan Namaste Jó napot Shalom Goddag Gia'sou Bonjour Vitayu Parev Zdravei Nei Ho Halo

Hello Ni hao Aloha Hola Hallo Hej Hei Olá

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Many a small thing has

been made

LARGE by the right kind of advertising.

Mark Twain

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$24.1 Billion

Magazines

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Estimated total TRADE magazine ad spending in 2014

186.1 Million Magazine readers in the US in 2013

53 Percent of magazine readers in 2013 reported making a purchase based on a print ad in their favorite magazine.

More than 170 magazines have thrived for more than 50 years (only 13 TV programs can say the same).

Source: Association of Magazine Media, Price Waterhouse Coopers

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The

QUEST Petroglyphs 10,000 BC Cave Paintings 30,000 BC Earliest are simple depictions meant to quickly convey a thought or idea.

Internet 1969

Twitter 2006

:)

Emoticons 2010

Emoticons are introduced in Unicode Standard version 6.0

Earliest are simple depictions meant to quickly convey a thought or idea.

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World Wide Web 1989

Instant Messaging 1997 Facebook 2004

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Greek 600 BC Egyptian 3,500 BC Egyptian hieroglyphs were the first seeds of the alphabets used by mankind.

Hebrew 1,500 BC

First TV Broadcast 1927

Babcox Media Founded 1920

Phoenician 1,000 BC

Roman 114 AD

Phonograms developed by the Phoenicians were symbols that represented spoken sounds.

First Daily Newspaper 1650

Telephone 1876

First Radio Signal 1902

In 1920, Akron, Ohio, native Edward S. Babcox ventured into the business-to-business publishing industry with the acquisition of India Rubber Review magazine, and Babcox Media was born.

This single acquisition sparked 95 years of innovation and reinvention as we’ve founded and acquired new media brands and adopted new technologies to remain the B2B media leader in the automotive, powersports and truck fleet aftermarkets.

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The

Survey Says.

Industry insight provided by the

2014 Automotive Aftermarket Reader Survey

Technicians speak‌ Percentage of shops that have Internet access

67%

67% of

techs have Internet access in the bays

98% Only 2% of shops DON’T have Internet access

Tech Trends

61%

of techs use YouTube to access technical information

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83%

of techs own a smartphone or tablet

93%

of techs prefer receiving information via print magazines

Source: Babcox Media To receive the complete 2014 Babcox Media Automotive Aftermarket Reader Survey, contact Brandi Gangel at: 330-670-1234 x239 or bgangel@babcox.com.

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ehind our rand

B Complete Name: Andrew Joseph Markel Age: 41 Position with Babcox Media: Editor of Brake & Front End, Servicio Automotriz and Underhood Service Years with the company: 14 Current Stable of Cars: 1967 Rambler American 220 1973 Datsun 610 race car 2002 Jaguar X-Type 2004 Jaguar XJ8 Inspiration: Good cars, good music. I like to jam to Indie rock when I’m writing.

Bring it on: What’s with all the whining about vehicle complexity? The truth is that new service items for TPMS, hybrids and direct fuel injection have better parts and labor profit margins than the tune-up we lost decades ago.

Guilty pleasure: Coney dogs, and lots of them.

Advice to live by: Risk is an indicator of opportunity. Never cower when storms are brewing.

The most valuable thing that I learned while working at a shop is to always pick up the phone. Funny, that’s still true in my current career. Some of my best articles have come from a random reader’s call. Lay it on me, 330-670-1234 ext 296.

People at Babcox tease me for saying that “this job completes me.” I said it 14 years ago, paraphrasing a popular movie scene, when I accepted my job offer. It’s still true.

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Buy numbers into the

87%

85%

of marketers plan to increase their budget allocation toward digital marketing in the next year

of buyers actively read B2B magazines

$ 545 30 % Billion Average of B2B marketing budgets that are allocated to

content marketing

estimated worldwide ad spending on paid media in 2014

84 % 1M+ of buyers say that advertising FREQUENCY influences their purchase decisions

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Babcox Media’s monthly magazine reach

Marketers who believe video will become the most effective content asset

75 %

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BUILD ON OUR EXPERIENCE

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industry-specific digital properties career websites are built on the

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secure foundation of 95 years of

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industry expertise. Our brands

criss-cross the market, offering

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print properties,

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T O H V C E O W O I T E C H SH O P C S O E U S A T D W N R E S T E C E S P E E D V I L L E P H R R R V F L E E T E Q U I PME N T O I A C N AFTERMARKET J 1 5

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www.babcox.com

issue one comments, questions or contributions email Brandi at bgangel@babcox.com