2014 Media Guide APRIL 2014
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WOMEN’S WELLNESS GET SUMMER READY
Baby
Moms’
Basics
SPRING INTO
FASHION
A CLOSE-KNIT COMMUNITY FOCUSING ON
Medina
Welcome to Northeast
Ohio Parent: Family Living At Its Best
A joy to read and a true go-to guide for family enrichment in the region, Northeast Ohio Parent highlights the area’s vast opportunities for families and the tremendous diversity of Cleveland, Akron and beyond.
Northeast Ohio Parent showcases editorial relevant to the region with topics that hit home with a broad spectrum of families. Content focus areas include education, enrichment, health and wellness, activities and events, recreation, entertainment, community profiles, and much more. You’ll see the best that Northeast Ohio has to offer as viewed through a family-friendly lens. •
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You can feel confident delivering your advertising message to a targeted group of family decision makers within our brand’s offerings. Extensive market reach is provided through a multi-platform approach featuring:
Monthly Print Magazine Tablet Edition Mobile App Website
Weekly eNewsletters Live Events Social Media Digital Marketplace
Meet the Reader She...
• Lives in the core suburbs of Northeast Ohio. • Is a busy mother with more disposable income than disposable time. • Wears a lot of hats in her family. • Needs to be informed to be efficient. • Plays a major role in all household purchases. • Purchases from vendors she trusts via research and referrals. • Has growing care concerns for her aging parents. • Has lots of “wants” but even more “needs.” • Is always on the hunt for content that enriches her family’s life, saves time and money.
Time Chauffeur
Finance
Fashion
Food
Education
Homes
Technology
Automobiles
Healthcare
Entertainment
Kids
Grandparents
Vacations
96,000 Households
1
in Northeast Ohio with at least one child and household income of at least $100,000
15X Consumers 2
prefer to see ads in print magazines: • 15 times more than on social media • 4 times more than on websites • 2 times more than on TV
1. Statistics from Scarborough Cleveland DMA Release 2, Sept. 5, 2012-Aug. 24, 2013 2. Adobe, “Click Here: The State of Online Advertising” conducted by Edelman Burland, Oct. 24, 2012
Distribution
We’re everywhere the Northeast Ohio Mom is... schools
v
o
e
select retailers
medical offices
r
750 locations
+
direct to home
mailing recreation
centers
child care
...and many more locations!
Total Circulation
50,000 Direct to Home
15,000 Other Targeted Distribution
35,000
Reaching family decision-makers where they live, play and learn Northeast Ohio Parent uses a dual distribution strategy to reach your targeted customer.
15,000 copies are mailed directly to homes of affluent parents with the opportunity for opt-in by recipients to continue home delivery. 35,000 copies are distributed to more than 750 preapproved locations that are highly visible, upscale and frequently visited by parents. Additional circulation is provided to subscribers receiving the digital edition version for smartphones and tablets through Apple and Android platforms.
Where She Lives
GREEN AREA represents Northeast Ohio Parent magazine distribution
Right here... right now The editorial content encompasses the entire Northeast Ohio region, however, our distribution is more tightly focused to your target customers within the core suburbs of Cleveland and Akron. Using U.S. census and other third-party data, we have identiďŹ ed the areas with the highest concentration of households with children and household income of $100,000 or more.
Our People WHAT IS THE BEST ADVICE YOUR PARENTS EVER GAVE YOU? Angela Gartner, Editor
“Never forget the importance of family. In parenting, you have no favorites because all your children are loved equally.”
Melinda Kiba, Graphic Designer
“There are more days than sausages.”
Jennifer Clements, Managing Editor
Amanda Wingerter, Ad Services Coordinator
“You don't have to agree, but you should always try to listen.”
“If you are going to do something, do it right, or don’t do it at all.”
Hallie Brown, Marketing Coordinator Denise Koeth, Contributor
“Not to worry,because worrying won’t accomplish anything.”
Emma Kanagaki, Associate/Digital Editor
“Keep going no matter what. There is always a way through.”
“Always try to respond to others with kind and respectful words as you don’t know what trials they may be going through in their lives”.
Janyse Heidy, Sales Consultant
“Point your kids in the right direction; when they’re older, they won’t be lost.”
Tarah King, Sales Consultant Chris Geer, Sales Consultant
“You’ll understand why parents do what they do once you become one.”
“Always believe in yourself.”
Andrea Martin, Sales Consultant
Brad Mitchell, Publisher
“Life is 10 percent of what happens to me and 90 percent of how I choose to react.”
“Aspire to do something great with your unique gifts and abilities.”
Editorial & Advertising Planner 2014 Included in each issue of Northeast Ohio Parent: Calendar & Events Mom’s Health Family Wellness
March Spring is here! Family Fun • Coaching Kids • Summer Camps • Dance 101 • Celebrity Mom • Community Focus: Hudson
June Summertime Fun Guide • Healthy Eats • Best Getaways • Celebrity Dad • Teen Summer Break • Community Focus: Green • Day Care Options
September Northeast Ohio Private School Guide • Fall Fun Guide • Family Pet • School Open Houses • Digital Balance • College Planning • Family Matters: Aging Parents • Music Lesson Spotlight • Community Focus: Kent
December Wintertime Fun Handbook • Holiday Event Showcase • Healthy New You in 2015 • Family Game Guide • Teen Topics • Family Matters: Aging Parents • Special Needs Spotlight • Community Focus: Chagrin Falls
Education Entertainment and the Arts Ages & Stages
April Women’s Wellness Guide • Special Needs Spotlight • Eco-Friendly Family Living • Baby & Maternity Moments • Camp Countdown • Spring Fashion • Community Focus: Medina
July Ultimate (Local) Getaway Guide • Cool Summertime Treats • Celebrity Grandparents • Kids Dental Health • Best Kid-Friendly Restaurants • Family Fun Picnics • Teen Summer Driving • Community Focus: Fairlawn Supplement: Aging Answers
October Epic Party Planning Guide • Breast Cancer Awareness Month • Halloween Fun, Fright & Frolic • Guide to Tutors & Afterschool • Tween Scene • College Fairs • Private School Spotlight • Community Focus: Mentor Supplement: Aging Answers
Family Finances The Social Buzz Food & Recipes
May Salute to Moms • Party Planning Guide • Family Bicycle Rides • Best Parks/Playgrounds • Last Chance for Summer Camps • Celebrations: Graduation • Community Focus: Beachwood Supplement: Aging Answers
August Back To School Issue • Back to School: Preschool to College • Library Fun & Learning • Back to School Shopping Preview • Back to School Health • Fall Sports Preview • Special Needs Spotlight • Extracurricular Programs • Community Focus: Strongsville
November Holiday Shopping Guide • Volunteerism & Charities • Family-Friendly Dentists • Adoption & Foster Care • Winter Travel Getaways • Holiday Planning & Survival • Family Matters: Aging Parents • Community Focus: Westlake
Digital
Reaching family decision-makers at home & on the go Web Exclusive Web-Only Content Comprehensive & Interactive Calendar Social Media, Video and Ask the Experts Directories, including family attractions, camps, schools, health and more Parent Bloggers
Tablet Edition Free download before the issue hits the streets Apple & Android Platforms
E-Newsletters +
The Buzz - Mondays Weekend Planner - Thursdays Community Focus Special Topics
www.NortheastOhioParent.com
Northeast Ohio Parent is a property of Blue Bug Media, a division of Babcox Media, Inc. 3550 Embassy Parkway, Akron, OH 44333 • (330) 670-1234 24500 Chagrin Blvd. Suite 300, Cleveland, OH 44122 • (440) 842-8600 www.NortheastOhioParent.com For advertising opportunities contact: Chris Geer at (330) 670-1234 ext. 246 or Chris@NortheastOhioParent.com Janyse Heidy at (330) 670-1234 ext. 250 or Janyse@NortheastOhioParent.com Tarah King at (330) 670-1234 ext. 245 or Tarah@NortheastOhioParent.com Andie Martin at (330) 670-1234 ext. 207 or Andie@NortheastOhioParent.com